Advertisement
| b corp marketing agency: The B Corp Handbook Ryan Honeyman, 2014-10-13 Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference. |
| b corp marketing agency: Designing for Sustainability Tim Frick, 2016-08-23 Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter |
| b corp marketing agency: Content Chemistry Andy Crestodina, 2012 The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. |
| b corp marketing agency: The Agency Growth Book 2024 Dr. Barış Onay, Adam Graham, Andy West, Ben Potter, Brittany Atkins, Chris Bantock, Chris Simmance, Christian Banach, Clair Heaviside, Felix Velarde, Freia Muehlenbein, Guy littlejohn, Jane Entwistle, Karl Heasman, Laura West, Marcel Petitpas, Nikki Gatenby, Rob Da Costa, Rob Sayles, Robin Bonn, Rory Spence, Sam Browne, Simon Collard, Stephen Kenwright, Steve Holm, Trenton Moss, 2023-12-07 This book is the culmination of years of agency growth experience from some of the brightest minds in the industry. In it, you will find actionable advice on topics that matter to you, the Agency Owner, the most. With a multitude of experiences and unique perspectives, each contributor brings invaluable expertise from the realm of agency operations. Their collective wisdom will empower you to turbocharge your Agency’s Growth, which is our mission at Agency Growth Events. |
| b corp marketing agency: The Billion Dollar Boy Charles Sheffield, 2003-05-18 A spoiled Earth boy, in search of excitement, enters a node aboard a spaceship and is transported by accident to a mining ship, where he is cured of his bad ways. The story is told against the background of a world where machines have replaced many of the jobs performed by humans, including doctors. |
| b corp marketing agency: Advertising & Selling and the Advertising Agency , 1928 |
| b corp marketing agency: Sustainable Marketing Paul Randle, Alexis Eyre, 2023-12-03 Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel. |
| b corp marketing agency: Class & Industrial Marketing , 1927 |
| b corp marketing agency: The Dartnell Advertising Agency Guide , 1924 |
| b corp marketing agency: Advertising & Selling , 1928 |
| b corp marketing agency: Advertisers' Guide to Marketing , 1954 |
| b corp marketing agency: Marketing/communications , 1920 |
| b corp marketing agency: Toxic Substances Control Act: Reporting company section United States. Environmental Protection Agency. Office of Toxic Substances, 1979 |
| b corp marketing agency: Competitive Russia: Foresight Model of Economic and Legal Development in the Digital Age Agnessa O. Inshakova, Elena I. Inshakova, 2020-04-17 This proceedings book presents papers from the 18th International Scientific Conference, held in September 2019 at Volgograd State University (Russia). The research findings are largely based on the theoretical assumptions of Oleg Inshakov, renowned for his pioneering work on the theory of economic genetics and the theory of “development nucleus” for economic systems. The papers focus on the impact of the 4th industrial revolution on economic growth, the concept of ecosystems corresponding to the rapid spread of digital technologies, regulatory and legal aspects of the Russian economy digitalization, the development of digital technologies in EAEU and BRICS foreign trade, and the corresponding law enforcement measures. The book is intended for academics and practitioners, as well as anyone interested in the problems of new industrialization and the digital transformation of the economy of business entities, regions, countries and integration unions, and their legal regulation to enhance competitiveness on a national and global scale |
| b corp marketing agency: Fourth Estate , 1922 |
| b corp marketing agency: The Insurance Industry: Automobile liability insurance United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly, 1958 |
| b corp marketing agency: Hearings, Reports and Prints of the Senate Committee on the Judiciary United States. Congress. Senate. Committee on the Judiciary, 1968 |
| b corp marketing agency: Editor & Publisher , 1928 The fourth estate. |
| b corp marketing agency: Advertising Agency , 1928 |
| b corp marketing agency: Hendricks' Commercial Register of the United States , 1925 |
| b corp marketing agency: At a General Assembly Begun at Dover, in the Delaware State, ... the Following Acts Were Passed ... Delaware, |
| b corp marketing agency: Trademarks and product names section United States. Environmental Protection Agency. Office of Toxic Substances, 1979 |
| b corp marketing agency: Cases on Entrepreneurship and Innovation Jana Schmutzler, Lorena A. Palacios-Chacón, Samantha Burvill, Veneta Andonova, 2024-07-05 Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe. |
| b corp marketing agency: Advertising and Selling Fortnightly , 1925 |
| b corp marketing agency: Toxic Substances Control Act: Trademarks and product names section United States. Environmental Protection Agency. Office of Toxic Substances, 1979 |
| b corp marketing agency: Toxic Substances Control Act (TSCA) chemical substance inventory United States. Environmental Protection Agency. Office of Toxic Substances, 1979 |
| b corp marketing agency: Advertising Fortnightly , 1925 |
| b corp marketing agency: Class , 1927 |
| b corp marketing agency: Federal Energy Regulatory Commission Reports United States. Federal Energy Regulatory Commission, 2006 |
| b corp marketing agency: Federal Register , 1939-11 |
| b corp marketing agency: Florida Highways , 1944 Accompanied by Florida highways official detour bulletin, Feb. 1942- |
| b corp marketing agency: Western Aerospace , 1960 |
| b corp marketing agency: Insights, Innovation, and Analytics for Optimal Customer Engagement Nagaraj, Samala, 2021-02-12 Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field. |
| b corp marketing agency: Exhibits to the Report of the Intensive Review Committee to the Secretary of the Commerce on the Programs, Policies, and Procedures of the Bureau of the Census United States. Department of Commerce. Intensive Review Committee on the Bureau of the Census, 1954 |
| b corp marketing agency: Newsletter University of Michigan Computing Center, 1983 |
| b corp marketing agency: Associated Advertising , 1922 |
| b corp marketing agency: Dun's Review and Modern Industry , 1957 |
| b corp marketing agency: Insurance Industry United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly, 1968 |
| b corp marketing agency: The Insurance Industry United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly, 1958 |
| b corp marketing agency: The Insurance Industry United States. Congress. Senate. Committee on the Judiciary, 1959 |
Just Good Business: An Investor’s Guide to B Corps - Patagonia
Silicon Valley venture capitalists are discovering B Corp startups as promising sources to realize great new ideas. Non-B Corps all over the world, of all sizes, are using B Lab’s B Impact …
B Corp Annual Report 2020 - Impact Reporting
We are a Recruitment Agency operating within the Technology, Data, Engineering, Science, Sustainability, eCommerce, Marketing and Design industries. Proudly B Corp certified. Our …
B Corp Marketing Agency (2024) - bubetech.com
Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips advice and best practice ideas for how to build a better business and how to meet the rigorous …
Large Company Large Company B Corp - For Good Movement
B Corp movement is larger than any one business and aims to inspire all companies to use business as a force for good. It may seem a lofty goal, but it’s already happening, and we want you to be …
B Corp Impact Report 2024 - Journeys With Purpose
We chose to become a B Corp so we could actively build credibility and trust among all key stakeholders and ensure we hold ourselves accountable for how the company operates.
Empower’s B Corp Impact Report 2023-24 - Empower Agency
As a strategic digital communications agency, we’re dedicated to creating positive change in the world – a mission that starts with fostering a supportive and inclusive workplace culture, and …
B CORP GUIDE - Zen Internet
In this guide we are going to look at the key areas involved in becom-ing a B Corp. What exactly is a B Corp and how can you become one? We also cover key benefits to becoming a B Corp and …
Impact Report - consciouscomms.com
becoming a B Corp two years ago was an appropriate milestone in our company’s story. The accreditation is validation that our business has been, is and will continue to do well by doing …
B Corp Certification Guide for Small-Medium Enterprises
This guide will provide you with a general overview of the internal processes and tools used to achieve B Corp Certification, as well as clear expectations of the workload and resources that …
ADLIB B Corp Impact Report 2023 - ADLIB Recruitment
Our belief is that the B Corp assessment provides a structure, with clear measurement, to set clear improvement targets. Our initial certification was simply the start of the journey. We set out our …
B CORP IMPACT REPORT
Our global B Corp working group is made up of Anthesis colleagues from different regions to help with the coordination and development of our client B Corp offer
The Complete Guide to B Corp Certification for Small to …
Becoming a B Corp is not just about achieving a certification or seal of approval; it’s about joining a community of other businesses dedicated to the same vision and goal. B Corps are committed to …
Introducing B Corporations to the Higher Education Community
In this essay, the authors describe the work of B Lab, the certifying agency whose goal is to make the common good work of educational providers transparent, accountable, and standards driven.
2021/22 Impact Report - Good Business
In April 2021, we achieved B Corp certification, joining the growing group of businesses committed to a global movement for an inclusive, equitable and regenerative economy. This impact report is …
An Analysis of How Certified B-corp's Founder s Motivations, …
B-corp founders see business as a means to achieve positive society and environmental impact and do not utilize certification status as a competitive advantage in marketing campaigns.
HANDY TIPS FOR B CORPORATIONS - Bates Wells
B Corp certification. The power of the B Corp certification is growing and we are also increasingly seeing a shift in the type of businesses people want to invest in as they look to bring diversity to …
B-Corp Impact Report - Periscope
B-Corp report we have principally focussed on workers and community, starting with defining our Mission and Values, expanding employee benefits, Welcome to our B-Corp Impact Report …
Enterprises Guide for Medium B Corp Certification
This guide will provide you with a general overview of the internal processes and tools used to achieve B Corp Certification, as well as clear expectations of the workload and resources that …
B Corp Certification Announcing your
Our onboarding guide for new B Corps and Brand Book are essentials. Prepare a list of objectives, audiences, activities, and timing. Create pride and understanding of your achievement, and get …
2023 grounded impact report copy
Grounded is a multi-award winning boutique B Corp marketing agency with decades of experience in design, branding activation, sustainability marketing and social impact.
Just Good Business: An Investor’s Guide to B Corps - Pat…
Silicon Valley venture capitalists are discovering B Corp startups as promising sources to realize great new ideas. Non-B Corps all over the world, of all sizes, are …
B Corp Annual Report 2020 - Impact Reporting
We are a Recruitment Agency operating within the Technology, Data, Engineering, Science, Sustainability, eCommerce, Marketing and Design industries. Proudly …
B Corp Marketing Agency (2024) - bubetech.com
Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips advice and best practice ideas for how to build a better business and how to …
Large Company Large Company B Corp - For Good Movement
B Corp movement is larger than any one business and aims to inspire all companies to use business as a force for good. It may seem a lofty goal, but it’s already happening, …
