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| bachelor of social communication: Social Media Communication Bu Zhong, 2021-08-31 Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing. |
| bachelor of social communication: Brazil Laura Robinson, Jeremy Schulz, Apryl Williams, 2017-06-14 This book explores five key themes: the new face of news and journalism, social movements and protest, television, cinema, publicity and marketing, and media theory. Chapters reflect the Brazilian case as a laboratory for exploring the evolving media environment of one of the world’s most fascinating societies. |
| bachelor of social communication: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Ramos, Célia M.Q., Almeida, Cláudia Ribeiro de, Fernandes, Paula Odete, 2019-12-27 Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students. |
| bachelor of social communication: Navigating the Infodemic with MIL Argentina. Defensoría del Público de Servicios de Comunicación Audiovisual, UNESCO, 2023-06-21 |
| bachelor of social communication: The Politics of Laughter in the Social Media Age Shepherd Mpofu, 2021-11-03 The Politics of Laughter in the Social Media Age: Perspectives from the Global South brings to critical and intellectual attention the role of humour in the digital era in the Global South. Many citizens of the Global South live disempowered and precarious lives. Digital media and humour, as chapters in the volume demonstrate, have empowered these citizens through engagement with power and their peers, enabling a pursuit of a better future. Contributors to the volume, while alive to challenges associated with the digital divide, highlight the potentials of social media and humour to engage and seek redress on issues such as corruption, human rights violations, racism and sexism. Contributors expertly analyse memes, videos, cartoons and other social media texts to demonstrate how citizens mimic, disrupt, ridicule and challenge status quo. This book caters for academics and students in media and communication studies, political studies, sociology and Global South studies. |
| bachelor of social communication: Critical Perspectives on Social Media and Protest Lina Dencik, Oliver Leistert, 2015-10-06 Commercial social media platforms have become integral to contemporary forms of protests. They are intensely used by advocacy groups, non-governmental organisations, social movements and other political actors who increasingly integrate social media platforms into broader practices of organizing and campaigning. But, aside from the many advantages of extensive mobilization opportunities at low cost, what are the implications of social media corporations being involved in these grassroots movements? This book takes a much-needed critical approach to the relationship between social media and protest. Highlighting key issues and concerns in contemporary forms of social media activism, including questions of censorship, surveillance, individualism, and temporality, the book combines contributions from some of the most active scholars in the field today. Advancing both conceptual and empirical work on social media and protest, and with a range of different angles, the book provides a fresh and challenging outlook on a very topical debate. |
| bachelor of social communication: Media Narratives: Productions and Representations of Contemporary Mythologies , 2023-02-27 Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling. |
| bachelor of social communication: Race, Gender, and Stereotypes in the Media Amiso George, Tommy Thomason, 2012-04-13 Whether you're a seasoned mass communications professional or a student new to the field, you've likely come across stories, images, and ads where the personal stereotypes of reporters or copywriters resulted in unfair portrayals of individuals or groups. Stereotypes play out in the media before our eyes every day. This book is designed to help media professionals and students detect and address these stereotypes and hidden prejudices. Looking at current issues and practices within the field, Race, Gender, and Stereotypes in the Media illustrates how the media can reduce a richness of differences to simplistic categorizations by providing a wealth of real-life examples. In addition to creating awareness about the use of stereotypes, this book also gives readers some key tools that will help them approach every group with fairness. This anthology brings together essays from a variety of prominent scholars and experts in all fields of mass communications, as well as commentators and bloggers. These perspectives give readers access to a range of views and create an engaging and thought-provoking reading experience. Amiso M. George is an associate professor of strategic communication at Texas Christian University. She is a former director of the Strategic Communication graduate program at Schieffer School of Journalism (Texas Christian University), as well as a former director of the Public Relations program at the Reynolds School of Journalism (University of Nevada, Reno). Before entering academia, George worked as a journalist and freelance broadcaster in radio and television at Nigerian Television Authority and Voice of America (Africa Service). She also served as a consultant for C-SPAN. She holds a Ph.D. from Ohio University and is Accredited in Public Relations (APR) and a PRSA Fellow. |
| bachelor of social communication: Media Law and Ethics,, Third Edition Roy L. Moore, Michael D. Murray, 2007-11-27 The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus. |
| bachelor of social communication: Online Social Communication: Establishing, maintaining, and ending online relationships Graham G. Scott, Gordon Patrick Dunstan Ingram, Christopher James Hand, Heyla A. Selim, 2022-03-07 |
| bachelor of social communication: Geo Spaces of Communication Research Laura Robinson, Katia Moles, Sonia Virginia Moreira, Jeremy Schulz, 2024-03-28 The volume brings together scholars from across the Americas to address the complex evolution of political and policy media spaces as they are studied from a range of perspectives. |
| bachelor of social communication: Careers in Information Science Louise Schultz, 1963 Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author). |
| bachelor of social communication: Communicology of the South Carlos F. Del Valle Rojas, Francisco Sierra Caballero, 2022-09-29 This book addresses new conceptual bases for thinking critically about communication as a necessary way in which to confront power, property and the market as part of the daily resistance of Latin American subaltern cultures. The chapters research an urgent field of situated knowledge and spark a much-needed dialogue. The editors view emancipatory communication experiences as disruptive acts of resistance, prompted mainly by social movements. These experiences have opened up political modes of communication by establishing a decolonising axis in the field of communication and reconstructing the history and memory of Latin America. This book is a valuable reference for researchers, academics and students interested in the role of communication and culture in processes of social transformation. |
| bachelor of social communication: Media and Metamedia Management Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García, 2016-11-21 Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia. |
| bachelor of social communication: Social Media for Strategic Communication Karen Freberg, 2018-07-13 At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world. —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources! |
| bachelor of social communication: Mixed Methods Perspectives on Communication and Social Media Research Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari, 2022-07-29 Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media (CommSocMed). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. |
| bachelor of social communication: ECSM 2020 8th European Conference on Social Media Dr Christos Karpasitis, 2020-07-01 These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. |
| bachelor of social communication: Privacy, Trust and Social Media Joanna Paliszkiewicz, Kuanchin Chen, Jerzy Gołuchowski, 2023-12-11 Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues. |
| bachelor of social communication: Global Perspectives on Social Media Influencers and Strategic Business Communication Bi, Nicky Chang, Zhang, Ruonan, 2024-05-22 In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers. |
| bachelor of social communication: Creating Culture Through Media and Communication Sonia Virginia Moreira, Katia Moles, Laura Robinson, Jeremy Schulz, 2024-02-07 Sponsored by the American Sociological Association Section on Communication, Information Technologies, and Media Sociology (CITAMS), Creating Culture Through Media and Communication addresses the media and communications challenges of our time. |
| bachelor of social communication: Social Media Mining and Social Network Analysis: Emerging Research Xu, Guandong, 2013-01-31 Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as well as researchers and scholars. |
| bachelor of social communication: Social Representations for the Anthropocene: Latin American Perspectives Clarilza Prado de Sousa, Serena Eréndira Serrano Oswald, 2021-04-30 The Anthropocene has become a field of studies in which the influence of human activity on the Earth System and nature is both the main threat and the potential solution. Social Representations Theory has been evolving since the 1960s.It links knowledge and practice in everyday life and is an effective way to deal with systemic crises based on common sense. This book assembles key contributions by Latin American scholars working with social representations in the social sciences that are of conceptual relevance to the study of the Anthropocene and that investigate the societal consequences of complex interrelations between common sense and topics of global relevance, such asthe contradictions of sustainable development, the construction of risks beyond risk-perception, health, negotiation and governance in the field of education, gender equality, the usefulness of longitudinal and systemic ethnography and case studies, and agency and the link between inequality, crises and risk society in the context of COVID-19, presenting theoretical and methodological innovations fromSpanish, Portuguese and Frenchresearchthat have rarely been available in English. • This is the first book to address the relevance of Social Representations Theory for the Anthropocene as a societal era• It presents the multidisciplinary scope of Social Representations• This book covers emerging research contributions in Social Representations Theory from Latin America• This book presents innovative research and commentaries by established researchers in the field• This multidisciplinary book should be in the libraries of many disciplines in the social sciences and humanities |
| bachelor of social communication: The Bachelor Life Travis J. Hawke, 2014-01-26 The bachelor years are the single time in a man’s life when he is free to live the life of his choosing. Liberated of the shackles and expectations of his parents, he is yet unburdened by the future rigours and responsibilities that come with having a wife, kids, a career job, and endless bills that will routinely have him consider changing his name and fleeing to live out his days on a South American beach. A vast world of opportunity awaits the modern day bachelor. Whether it is the residence he chooses to support his lifestyle, the trials and tribulations he experiences in the world of dating and its accompanying nightlife, forays into social media and online dating, or even the occasional (and memorable) road trip or festival, each contributes to the life of a bachelor and is there to be enjoyed to the fullest. Experience the life of the bachelor. What it entails. The highs. The lows. Whether your approach is to prepare yourself for the bachelor years ahead, enhance the experience you are already enjoying, or use it to tap into the joys your life once held, no stone is left unturned. Join comedic author Travis J. Hawke and his A-Team/roundtable of girls for an entertaining look into the world of the modern day bachelor. Offering a unique perspective on the era a man only gets to experience once, ‘The Bachelor Life’ is a quintessential guide that can be used to maximise this fleeting time and showcase its true value. |
| bachelor of social communication: Optimizing E-Participation Initiatives Through Social Media Alcaide-Muñoz, Laura, Alcaraz-Quiles, Francisco José, 2018-05-09 As technology and social media tools become more integrated into society, they provide important frameworks for online government and community collaboration. Optimizing E-Participation Initiatives Through Social Media provides emerging research on the role of online web technologies in promoting citizen and community involvement in public affairs. While highlighting topics such as online transaction, participatory design, and e-polling, this publication explores the use of Web 2.0 by governments to create more affordable, participatory, and transparent public-sector management models. This book is an important resource for academicians, practitioners, and researchers seeking current research on online public involvement in government policy decision making. |
| bachelor of social communication: The SAGE Handbook of Social Media Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-16 Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media |
| bachelor of social communication: Esports and the Media Angel Torres-Toukoumidis, 2022-07-04 This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture. The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis |
| bachelor of social communication: Theorizing Criminality and Policing in the Digital Media Age Julie B. Wiest, 2021-03-25 Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS),this volume in Emerald Studies in Media and Communications features social science research on criminality, policing, and mass media in the digital age. |
| bachelor of social communication: The suitability of social media for headhunters to recruit managers from and for the fashion business Robin Schlesinger, 2014-10 Headhunters take on an enormous responsibility with the acceptance of a mandate to search for competent, qualified top executives. In living up to expectations and identifying eligible, appropriate, high-performing candidates of great personal integrity, numerous new and partly unknown tools are available to them thanks to the rapid expansion of social media platforms. In times when recruitment tasks are increasingly performed internally by personnel managers, it is particularly crucial for headhunters to adapt to such new trends. The present study examines whether social media are a suitable medium for the recruitment of executives by headhunters and identifies the new opportunities and challenges they present to recruitment experts. By means of a survey, the extent to which social media platforms are already being used by headhunters, in particular in their search for executives for the German fashion business, is investigated. Taking into account the results of this survey as well as the latest research concerning headhunters, social media and the fashion business, the study concludes by putting forward recommendations for the use of social media in headhunting executives. |
| bachelor of social communication: Global Perspectives on Health Communication in the Age of Social Media Sekalala, Seif, Niezgoda, Brandon C., 2018-02-09 Numerous studies suggest that people with a variety of health concerns are increasingly turning to online networks for social support. As a result, the number of online support communities has risen over the past two decades. Global Perspectives on Health Communication in the Age of Social Media is a critical scholarly resource that examines the illness and pain-and-suffering narrative of health communication. Featuring coverage on a broad range of topics, such as social networks, patient empowerment, and e-health, this book is geared towards professionals and researchers in health informatics as well as students, practitioners, clinicians, and academics. |
| bachelor of social communication: Social Media, Youth, and the Global South Emmanuel K. Ngwainmbi, 2024 Zusammenfassung: This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America. Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour. Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies. Emmanuel Ngwainmbi is a Professor of International Communication, former Chair & Graduate School Professor, Department of Mass Communication, Jackson State University, MS., and a member of the International Association for Media, Communication, and Research, the International Association of Intercultural Communication Studies, the National Communication Association, International Conference on Social Sciences. He has authored 23 books; serves on the Editorial boards of 15 peer-review journals worldwide |
| bachelor of social communication: Social Media Graham Meikle, 2024-04-30 From Facebook and YouTube to TikTok and WeChat, this accessible book explores the relationships between public and personal communication on social media to understand their impacts on users’ everyday lives. Social media have made possible new kinds of relationships, entertainment, and politics, and enabled billions of people to experience new forms of communication, community, and communion. But social media are also profit-driven, data-mining corporations, and their core business model is often built around targeted surveillance that enables the commercial exploitation of their users’ everyday lives. Graham Meikle explores the tensions between these different dimensions of social media, engaging with questions of communication, data, remix, news, visibility, citizenship, and regulation. This second edition has been substantially revised: more than half of the text is entirely new to this edition, and those sections that remain have been completely updated. This new edition includes analysis of the data-driven business models of major social media firms, and of how these firms are expanding into new areas such as AI. It also includes discussion of major developments in news, surveillance, and activism on social media, as well as a new chapter on regulation. This book is an ideal critical introduction to social media in all their complexity. |
| bachelor of social communication: Business Communication-I for Bachelor in Business Administration (BBA), Bachelor in Business Administration (Honours) & Bachelor in Business Administration (Honours with Research) Degree Examination as per NEP 2020 Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate : Authors, Preface I Welcome to Mastering Business Communication: A Comprehensive Guide for BBA Students. This book is crafted specifically to support your journey through the dynamic world of business communication. As you embark on your Bachelor of Business Administration (BBA) studies, mastering the art and science of effective communication is essential for your academic and professional success. Mastering Business Communication: A Comprehensive Guide for BBA Students is a carefully crafted resource designed to equip aspiring business professionals with the essential communication skills needed to succeed in today's dynamic and competitive world. Aligned with the Model Curriculum for UG Degree in BBA prescribed by AICTE, this book offers a holistic approach to business communication, covering a wide range of topics that are crucial for effective professional interactions. In today's fast-paced business environment, clear and persuasive communication is more critical than ever. Whether you're drafting a business proposal, participating in a team meeting, or crafting a strategic marketing plan, the ability to convey your ideas succinctly and convincingly can set you apart. This book is designed to equip you with the skills and strategies needed to excel in various business contexts. Each chapter of this book delves into the fundamental principles of business communication, offering practical insights and actionable tips. From understanding the nuances of verbal and non-verbal communication to mastering written correspondence and digital interactions, you'll find a wealth of knowledge aimed at refining your skills. Real-world examples, case studies, and exercises are included to help you apply these concepts in practical scenarios, making the learning experience both engaging and relevant. The journey through this book will not only enhance your technical communication skills but also develop your ability to think critically and strategically about how you present information. By fostering a deeper understanding of audience analysis, message crafting, and feedback mechanisms, we aim to prepare you for the diverse communication challenges you'll face in the business world. As you turn these pages, remember that effective communication is an evolving skill. The tools and techniques presented here are meant to be a foundation upon which you can build and adapt throughout your career. Embrace the learning process, practice diligently, and apply your knowledge with confidence. We hope this book serves as a valuable resource and guide throughout your BBA studies and beyond. Here's to your success in mastering the art of business communication and making a lasting impact in your future endeavors. With warm regards, Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate Authors |
| bachelor of social communication: The SAGE Handbook of Social Media Research Methods Anabel Quan-Haase, Luke Sloan, 2022-09-02 The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities |
| bachelor of social communication: ECSM 2022 9th European Conference on Social Media , 2022-05-12 |
| bachelor of social communication: ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 Dr Paula Peres, Dr Anabela Mesquita, 2015-07-06 Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited |
| bachelor of social communication: Digital Political Communication Strategies Berta García-Orosa, 2021-11-25 This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence. |
| bachelor of social communication: The Social World after COVID-19 Paulo Alexandre e Castro, 2022-11-09 This collection discusses different aspects of the COVID-19 pandemic, which began in December 2019 in Wuhan, China, brought together under the slogan of “social worlds”. It is a book dedicated to thinking a posteriori about the implications and consequences of the pandemic, bearing in mind that it was a challenge (political, social, economic and philosophical) that tested the limits of human nature and the condition of humans in a world whose logic seems to slip away. In this sense, this volume brings together different approaches to this topic, ranging from philosophy to sociology, and from politics to social work, thus constituting an original work on such a delicate issue. |
| bachelor of social communication: Participatory Health Through Social Media Shabbir Syed-Abdul, Elia Gabarron, Annie Lau, 2016-06-10 Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. - Presents a multidisciplinary point of view providing the readers with a broader perspective - Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area - Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject - Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection |
| bachelor of social communication: Disability and Social Media Katie Ellis, Mike Kent, 2016-11-10 Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences. |
| bachelor of social communication: Social Media Law and Ethics Jeremy Harris Lipschultz, 2021-07-22 In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in standalone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula. Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies. |
Bachelor of Science in COMMUNICATION - Purdue University …
With a communication degree from Purdue Global, you’ll be prepared for real opportunities in a wide range of fields. Our bachelor’s curriculum covers in-demand topics like conflict …
PROGRAM SPECIFICATIONS 1. Program Description Arts in …
Understand and apply social science concepts and theories to the analysis of social issues; Design and execute social research using appropriate approaches and methods; and Practice …
Communication - BS - Texas A&M University
The Bachelor of Science (BS) in Communication provides a marketable set of skills aimed toward communication intervention in areas such as business, health communication, media, politics, …
Division of Humanities and Social Sciences Media and …
The Bachelor of Communication (Honours) in Media and Communication Studies is a four-year full-time degree programme, with considerable departure from traditional single discipline...
Bachelor of Communication (BCommun)
Bachelor of Communication (BCommun) The information contained in this document is intended as general advice only. You must follow the program requirements, including any additional rules, …
Bachelor of Communication - UniSA Online
Students will be introduced to the concept of social media as a communication channel that traverses their professional and private lives. Topics include social media usage in society, the …
Bachelor of Science in Strategic Communications
Social Media in Strategic Communication SOCIAL MEDIA MANAGEMENT CERTIFICATE Social Media in Strategic Comms Social Media Measurement Interactive Advertising REQUIRED COURSES (12 …
Bachelor of Arts in - Nicholson School of Communication and …
Bachelor of Arts in The human communication B.A. provides students with the skills and knowledge leading to careers in human resources, training and development, sales and management, health …
Bachelor of Science in Communication - Purdue Global
Essential Communication Skills: Use contemporary tools, transmissions, and processes to communicate effectively in both oral and written contexts in diverse social interactions and …
Bachelor of Arts in Communication - California State University, …
Communication and media shape the ways we understand and interact in our social worlds. The 45-unit Bachelor of Arts in Communication degree helps students develop valuable communication …
Bachelor of Communication
Bachelor of Communication COMMUNICATION AND SOCIAL CHANGE Do you want to affect social change? Are you interested in the effectiveness of social change campaigns? From climate …
Bachelor of Social Sciences (Honours) in Media and Social …
Bachelor’s degree in Media and Social Communication. • A non-government-funded honours undergraduate programme. • A full-time programme which is normally completed in two years. • …
Bachelor of Communication - Deakin University
In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of …
SCHOOL OF COMMUNICATION COLLEGE OF LIBERAL ARTS …
The Communication Major requires 120 credits for graduation. The curriculum includes the following elements: Core Degree Requirements, Major Requirements, Major Electives, Pathways to General …
Bachelor of Art s, Communication Studies - Sam Houston State …
1-Satisfies Core Curriculum requirement for Component Area VIII: Social and Behavioral Sciences. If COMS 2386 is used to fulfill Core Curriculum requirements, additional hours will be needed to …
Bachelor of Arts in - Nicholson School of Communication and …
The human communication B.A. provides students with the skills and knowledge leading to careers in human resources, training and development, sales and management, health communication …
Bachelor of Communication - University of Technology Sydney
Join a ground-breaking degree that was one of the first communication courses in Australia to specifically focus on social media. As a Digital and Social Media student, you’ll learn to channel …
Bachelor of Social Sciences (Honours) in Integrated …
communication campaigns incorporating public relations, advertising, interactive and publicity activities. • An accredited programme by International Advertising
Communication, Bachelor of Arts - catalog.ucdavis.edu
Courses dealing with communication at the individual, interpersonal, organizational and societal levels of analysis are offered. The emphasis in the program reflects the changing focus in the …
Bachelor of Arts: Communication - Strategic Communication …
• Evaluate communication effectiveness based on goal, context, and data. • Apply communication theories to strategic communication settings. UMKC Essentials
Bachelor of Science in COMMUNICATION - Purdue …
With a communication degree from Purdue Global, you’ll be prepared for real opportunities in a wide range of fields. Our bachelor’s curriculum covers in-demand topics like conflict …
PROGRAM SPECIFICATIONS 1. Program Description Arts in …
Understand and apply social science concepts and theories to the analysis of social issues; Design and execute social research using appropriate approaches and methods; and Practice …
Communication - BS - Texas A&M University
The Bachelor of Science (BS) in Communication provides a marketable set of skills aimed toward communication intervention in areas such as business, health communication, media, politics, …
Division of Humanities and Social Sciences Media and …
The Bachelor of Communication (Honours) in Media and Communication Studies is a four-year full-time degree programme, with considerable departure from traditional single discipline...
Bachelor of Communication (BCommun)
Bachelor of Communication (BCommun) The information contained in this document is intended as general advice only. You must follow the program requirements, including any additional …
Bachelor of Communication - UniSA Online
Students will be introduced to the concept of social media as a communication channel that traverses their professional and private lives. Topics include social media usage in society, the …
Bachelor of Science in Strategic Communications
Social Media in Strategic Communication SOCIAL MEDIA MANAGEMENT CERTIFICATE Social Media in Strategic Comms Social Media Measurement Interactive Advertising REQUIRED …
Bachelor of Arts in - Nicholson School of Communication …
Bachelor of Arts in The human communication B.A. provides students with the skills and knowledge leading to careers in human resources, training and development, sales and …
Bachelor of Science in Communication - Purdue Global
Essential Communication Skills: Use contemporary tools, transmissions, and processes to communicate effectively in both oral and written contexts in diverse social interactions and …
Bachelor of Arts in Communication - California State …
Communication and media shape the ways we understand and interact in our social worlds. The 45-unit Bachelor of Arts in Communication degree helps students develop valuable …
Bachelor of Communication
Bachelor of Communication COMMUNICATION AND SOCIAL CHANGE Do you want to affect social change? Are you interested in the effectiveness of social change campaigns? From …
Bachelor of Social Sciences (Honours) in Media and Social …
Bachelor’s degree in Media and Social Communication. • A non-government-funded honours undergraduate programme. • A full-time programme which is normally completed in two years. …
Bachelor of Communication - Deakin University
In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of …
SCHOOL OF COMMUNICATION COLLEGE OF LIBERAL ARTS …
The Communication Major requires 120 credits for graduation. The curriculum includes the following elements: Core Degree Requirements, Major Requirements, Major Electives, …
Bachelor of Art s, Communication Studies - Sam Houston …
1-Satisfies Core Curriculum requirement for Component Area VIII: Social and Behavioral Sciences. If COMS 2386 is used to fulfill Core Curriculum requirements, additional hours will …
Bachelor of Arts in - Nicholson School of Communication …
The human communication B.A. provides students with the skills and knowledge leading to careers in human resources, training and development, sales and management, health …
Bachelor of Communication - University of Technology Sydney
Join a ground-breaking degree that was one of the first communication courses in Australia to specifically focus on social media. As a Digital and Social Media student, you’ll learn to …
Bachelor of Social Sciences (Honours) in Integrated …
communication campaigns incorporating public relations, advertising, interactive and publicity activities. • An accredited programme by International Advertising
Communication, Bachelor of Arts - catalog.ucdavis.edu
Courses dealing with communication at the individual, interpersonal, organizational and societal levels of analysis are offered. The emphasis in the program reflects the changing focus in the …
Bachelor of Arts: Communication - Strategic …
• Evaluate communication effectiveness based on goal, context, and data. • Apply communication theories to strategic communication settings. UMKC Essentials
