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| bachelor of strategic communication: Strategic Communication: Principles and Practice James Mahoney, 2012-11-22 Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission. |
| bachelor of strategic communication: American Foreign Policy Since World War II Steven W. Hook, John Spanier, 2018-01-17 The Gold Standard for Textbooks on American Foreign Policy American Foreign Policy Since World War II provides you with an understanding of America’s current challenges by exploring its historical experience as the world’s predominant power since World War II. Through this process of historical reflection and insight, you become better equipped to place the current problems of the nation’s foreign policy agenda into modern policy context. With each new edition, authors Steven W. Hook and John Spanier find that new developments in foreign policy conform to their overarching theme—there is an American “style” of foreign policy imbued with a distinct sense of national exceptionalism. This Twenty-First Edition continues to explore America’s unique national style with chapters that address the aftershocks of the Arab Spring and the revival of power politics. Additionally, an entirely new chapter devoted to the current administration discusses the implications of a changing American policy under the Trump presidency. |
| bachelor of strategic communication: Strategic Communications for PR, Social Media and Marketing Christopher E. Wilson, 2019 |
| bachelor of strategic communication: Social Media for Strategic Communication Karen Freberg, 2021-06-30 Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. |
| bachelor of strategic communication: Strategic Communication in Canada Bernard Gauthier, 2018-07-06 Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy. |
| bachelor of strategic communication: Introduction to Strategic Public Relations Janis Teruggi Page, Lawrence J. Parnell, 2017-11-30 Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR. |
| bachelor of strategic communication: Strategic Communications Laurie J Wilson, Joseph Ogden, 2016-07-26 The basic principles of researched-based strategic planning remain unchanged |
| bachelor of strategic communication: Social Media Livestreaming Claudette G. Artwick, 2018-12-07 Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, going live is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations. |
| bachelor of strategic communication: Strategic Communication in Context: Theoretical Debates and Applied Research Sara Balonas, Teresa Ruão, María-Victoria Carrillo, 2021-07-30 Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary. |
| bachelor of strategic communication: Business Acumen for Strategic Communicators Matthew W. Ragas, Ron Culp, 2024-09-10 Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations. |
| bachelor of strategic communication: Strategic Sport Communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin, 2024-04-10 Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
| bachelor of strategic communication: Strategic Integrated Marketing Communications Larry Percy, 2014-06-27 An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes |
| bachelor of strategic communication: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| bachelor of strategic communication: Public Relations and Strategic Communication Karen Sutherland, Saira Ali, Umi Khattab, 2019-10-21 The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory. Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession. Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall. |
| bachelor of strategic communication: Strategic Communication Jesper Falkheimer, Mats Heide, 2022-08-17 This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. |
| bachelor of strategic communication: Strategic Internal Communication David Cowan, 2017-06-03 Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success. |
| bachelor of strategic communication: Strategic Communication James Mahoney, 2023-06-20 Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication. |
| bachelor of strategic communication: Principles of Strategic Communication Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka, 2021-07-08 Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316. |
| bachelor of strategic communication: Careers in Information Science Louise Schultz, 1963 Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author). |
| bachelor of strategic communication: Strategic Communication Jane Johnston, Leanne Glenny, 2020-09-28 Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations. |
| bachelor of strategic communication: Public Relations and Strategic Communication in 2050 Alexander V. Laskin, Karen Freberg, 2024-11-25 Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication. |
| bachelor of strategic communication: Discovering Public Relations Karen Freberg, 2020-08-04 Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. |
| bachelor of strategic communication: Sex in Advertising Tom Reichert, Jacqueline Lambiase, 2014-04-04 Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. |
| bachelor of strategic communication: Writing Makes Sense Marlene B. Clarke, Arlene G. Clarke, 1987 Motivate students who have not been successful with traditional materials with these lively, trivia-type sentences and examples drawn from areas such as sports, animal life, biography, and science. More than 1,500 response lines in each book keep them involved and learning. |
| bachelor of strategic communication: Sex in Consumer Culture Tom Reichert, Jacqueline Lambiase, 2013-10-18 Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies. |
| bachelor of strategic communication: Strategic Social Media Management Karen E. Sutherland, |
| bachelor of strategic communication: STRATCOMM101: Strategic Communication for Policy and Program Planning Anthony Christopher Jones, Patchree Patchrint, |
| bachelor of strategic communication: Business Communication for Success Scott McLean, 2010 |
| bachelor of strategic communication: Colleges That Create Futures Princeton Review, 2016-05-10 KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs. |
| bachelor of strategic communication: Media Law and Ethics,, Third Edition Roy L. Moore, Michael D. Murray, 2007-11-27 The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus. |
| bachelor of strategic communication: Race, Gender, and Stereotypes in the Media Amiso George, Tommy Thomason, 2012-04-13 Whether you're a seasoned mass communications professional or a student new to the field, you've likely come across stories, images, and ads where the personal stereotypes of reporters or copywriters resulted in unfair portrayals of individuals or groups. Stereotypes play out in the media before our eyes every day. This book is designed to help media professionals and students detect and address these stereotypes and hidden prejudices. Looking at current issues and practices within the field, Race, Gender, and Stereotypes in the Media illustrates how the media can reduce a richness of differences to simplistic categorizations by providing a wealth of real-life examples. In addition to creating awareness about the use of stereotypes, this book also gives readers some key tools that will help them approach every group with fairness. This anthology brings together essays from a variety of prominent scholars and experts in all fields of mass communications, as well as commentators and bloggers. These perspectives give readers access to a range of views and create an engaging and thought-provoking reading experience. Amiso M. George is an associate professor of strategic communication at Texas Christian University. She is a former director of the Strategic Communication graduate program at Schieffer School of Journalism (Texas Christian University), as well as a former director of the Public Relations program at the Reynolds School of Journalism (University of Nevada, Reno). Before entering academia, George worked as a journalist and freelance broadcaster in radio and television at Nigerian Television Authority and Voice of America (Africa Service). She also served as a consultant for C-SPAN. She holds a Ph.D. from Ohio University and is Accredited in Public Relations (APR) and a PRSA Fellow. |
| bachelor of strategic communication: The Routledge Handbook of Strategic Communication Derina Holtzhausen, Ansgar Zerfass, 2014-11-20 The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. |
| bachelor of strategic communication: How Strategic Communication Shapes Value and Innovation in Society Betteke van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti, 2017-11-03 Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. |
| bachelor of strategic communication: Research Handbook on Strategic Communication Jesper Falkheimer, Mats Heide, 2022-12-13 Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. |
| bachelor of strategic communication: Strategic Communications in Africa Hugh Mangeya, Isaac Mhute, Ernest Jakaza, 2021-12-24 Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies. |
| bachelor of strategic communication: Strategic Communication James Mahoney, 2023-06-20 Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication. |
| bachelor of strategic communication: China CEO Juan Antonio Fernandez, Laurie Underwood, 2011-08-17 CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China. |
| bachelor of strategic communication: Communicating Health Nova Corcoran, 2013-02-01 Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan. |
| bachelor of strategic communication: Social Media Kehbuma Langmia, Tia C. M. Tyree, 2016-12-28 Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars— both national and international— have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media’s connections to women’s health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries. |
| bachelor of strategic communication: Strategic Writing Charles Marsh, David W. Guth, Bonnie Poovey Short, 2015-07-17 In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly recipe approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines. |
The Bachelor - Reddit
Oct 19, 2023 · We do not allow posts sharing your social media interactions with BN members. Examples include DMs between yourself and a Bachelor Nation member, comments made by …
Can I apply for a PhD program right after my Bachelors degree?
Mar 9, 2023 · Hello everyone, I have finished my bachelor in Engineering and I want to apply for a PhD program but I don't have any publications. So can anyone tell me is this a good idea or …
Why is it called a “Bachelor’s” degree? : r/AskHistorians - Reddit
Feb 19, 2019 · In Latin, “bachelor” is baccalaureus (or baccalarius).Flattering themselves, medieval scholars thought it came from the phrase bacca lauri, which means “laurel berry,” …
Is a Bachelor’s degree in Information Technology worth it ... - Reddit
Mar 1, 2023 · A Bachelor's degree in Information Technology can be a valuable asset in today's job market. You know what, a bachelor's degree in information technology can put you in a …
MUST Do’s? (& Dont’s) - Vegas Bachelor Party : r/vegas - Reddit
May 26, 2023 · Best tip I can offer…. For the love god. Don’t try and cram a whole bachelor party in one room. Besides the cost of finding a suite big enough, it’s just going to be uncomfortable. …
Game Changer 5.07 Episode Discussion: "The Bachelor (Part 2)"
Feb 21, 2023 · The next episode of Game Changer, "The Bachelor (Part 2)", is out NOW, starring Sam Reich and Grant O'Brien! What were your thoughts on this episode? Contestants: Abel …
Did the phrase “confirmed bachelor” always imply ... - Reddit
Apr 19, 2018 · Prior to the 1970s, the term "confirmed bachelor" was much more commonly used to apply to a (presumed heterosexual) man possessed of what The Nation (in 1913) termed a …
What types of jobs can I pursue with a Bachelor's Degree in
Hello, I (22F) just graduated from college with a Bachelor's degree in Psychology. I have decided to take a year off of school before going back to get my Master's. I had planned to start working …
What are the pros and cons of getting 2 bachelor degrees?
Dec 4, 2020 · Hi r/college, so I know that the obvious pros of getting 2 bachelor degrees are of course a wider breadth of knowledge, more skills, more opportunities, etc. However I'm also …
Is SNHU (online) actually as good of a college as it seems?
Oct 23, 2022 · I found SNHU to be equally as rigorous but studying online required me to become a better self-learner. The flexibility was certainly worth the switch and I saved tens of …
The Bachelor - Reddit
Oct 19, 2023 · We do not allow posts sharing your social media interactions with BN members. Examples include DMs between yourself and a Bachelor Nation member, comments made by …
Can I apply for a PhD program right after my Bachelors degree?
Mar 9, 2023 · Hello everyone, I have finished my bachelor in Engineering and I want to apply for a PhD program but I don't have any publications. So can anyone tell me is this a good idea or …
Why is it called a “Bachelor’s” degree? : r/AskHistorians - Reddit
Feb 19, 2019 · In Latin, “bachelor” is baccalaureus (or baccalarius).Flattering themselves, medieval scholars thought it came from the phrase bacca lauri, which means “laurel berry,” …
Is a Bachelor’s degree in Information Technology worth it ... - Reddit
Mar 1, 2023 · A Bachelor's degree in Information Technology can be a valuable asset in today's job market. You know what, a bachelor's degree in information technology can put you in a …
MUST Do’s? (& Dont’s) - Vegas Bachelor Party : r/vegas - Reddit
May 26, 2023 · Best tip I can offer…. For the love god. Don’t try and cram a whole bachelor party in one room. Besides the cost of finding a suite big enough, it’s just going to be uncomfortable. …
Game Changer 5.07 Episode Discussion: "The Bachelor (Part 2)"
Feb 21, 2023 · The next episode of Game Changer, "The Bachelor (Part 2)", is out NOW, starring Sam Reich and Grant O'Brien! What were your thoughts on this episode? Contestants: Abel …
Did the phrase “confirmed bachelor” always imply ... - Reddit
Apr 19, 2018 · Prior to the 1970s, the term "confirmed bachelor" was much more commonly used to apply to a (presumed heterosexual) man possessed of what The Nation (in 1913) termed a …
What types of jobs can I pursue with a Bachelor's Degree in
Hello, I (22F) just graduated from college with a Bachelor's degree in Psychology. I have decided to take a year off of school before going back to get my Master's. I had planned to start …
What are the pros and cons of getting 2 bachelor degrees?
Dec 4, 2020 · Hi r/college, so I know that the obvious pros of getting 2 bachelor degrees are of course a wider breadth of knowledge, more skills, more opportunities, etc. However I'm also …
Is SNHU (online) actually as good of a college as it seems?
Oct 23, 2022 · I found SNHU to be equally as rigorous but studying online required me to become a better self-learner. The flexibility was certainly worth the switch and I saved tens of …
