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bba in sports management: Principles and Practice of Sport Management Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums, 2009 Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry.--Book Jacket. |
bba in sports management: Strategic Sport Marketing David Shilbury, Shayne Quick, Daniel Funk, Hans Westerbeek, Adam Karg, 2020-07-25 Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management |
bba in sports management: Sustainable Entrepreneurship Christina Weidinger, Franz Fischler, René Schmidpeter, 2013-08-13 Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility. |
bba in sports management: The Business of Sport Darlene Kluka, Guido Schilling, 2001 Perspectives offers: the thorough dissemination of sport science information to all interested organisations and institutions, and the application of sport science results to practical areas of sport. In each volume of Perspectives, expert contributions from several different sport science disciplines address relevant physical education and sport science themes.This volume includes 12 chapters with international viewpoints from leading practitioners and researchers on key issues affecting the big business of sport such as: nation-building, volunteerism, women's impact on sport business, agents and athletes, sport management degree programmes, a behind the scenes look at professional sport and an outlook for the future. |
bba in sports management: Contemporary Sport Management Paul M. Pedersen, 2024-10-17 For over 25 years, Contemporary Sport Management has been the most comprehensive, authoritative introductory text in the field, and the improved eighth edition promises to serve the needs of sport management students even better. Sixty contributors representing a diverse array of scholarly and practitioner backgrounds have teamed up to deliver a timely text to keep pace with the ever-changing sport management landscape. Nearly a third of the contributors are new to this edition, adding fresh perspectives, examples, and experiences to the mix. This full-color text is organized into three parts and aligns with Common Professional Component principles set forth by the Commission on Sport Management Accreditation (COSMA). Part I, Introduction to Sport Management, provides an overview and covers the foundational elements of the field. Part II, Sport Management Sites, exposes students to career opportunities through various sport entities, including interscholastic, intercollegiate, and professional sport organizations and agencies. In part III, Sport Management Functions, readers learn about the core functional areas of sport management, including sport marketing, communication, sales and consumer behavior, analytics, finance, facility and event management, and law. Much has changed in the sport industry since the previous edition was published: name, image, and likeness (NIL) rules; social justice and inclusion initiatives; conference realignments; billion-dollar media rights deals; opportunities for women in sports; and the proliferation of artificial intelligence, sport analytics, and virtual reality and augmented reality—just to name a few. Each chapter incorporates new content, case studies, and sidebars addressing these and other trending topics. A new chapter dedicated to esports discusses its ecosystem, global expansion, and career opportunities and, in response to requests from instructors, returning to the eighth edition is a section on sport tourism. Supplementing the text are online learning materials delivered through HKPropel that are designed to increase student engagement and enhance understanding of chapter content. More than 200 activities, Case Studies in Sport Management journal articles, and case study sidebars underscore key concepts and challenge students to think critically about sport management so they can develop insight into issues they will encounter in their careers. Case studies new to this edition examine the 2026 World Cup, marketing of women’s sports, facility management, and player safety. Contemporary Sport Management has long been a favorite of instructors and students, propelled by its engaging content and visuals, full-color design, robust pedagogical aids, integrated online learning tools, and extensive instructor ancillaries. The updated eighth edition continues that tradition, broadening students’ understanding of today’s sport management issues and preparing them to enter the profession. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
bba in sports management: License to Deal Jerry Crasnick, 2005-05-25 The movie Jerry Maguire and HBO series Arli$$ barely skimmed the surface. Now the true inside story of the sports agent business is exposed as never before. During baseball's evolution from national pastime to a $3.6 billion business, the game's agents have played a pivotal role in driving and (some might say) ruining the sport. In a world of unchecked egos and minimal regulation, client-stealing and financial inducements have become commonplace, leading many to label the field a cesspool, devoid of loyalties and filled with predators. Matt Sosnick entered these shark-infested waters in 1997, leaving a job as CEO of a San Francisco high-tech company to represent ballplayers--and hoping to do so while keeping his romantic love of baseball and his integrity intact. License to Deal follows Sosnick as he deals with his up-and-coming clients (his most famous is the 2003 rookie-of-the-year pitching sensation Dontrelle Willis). We become privy to never-before-disclosed stories behind the rise of baseball's most powerful agent, Scott Boras. And we get a novel perspective on the art of the deal and the economics of baseball. By one of baseball's most respected sportswriters, who is now ESPN.com's lead Insider baseball reporter, License to Deal, like Michael Lewis's bestselling Moneyball, will provide fuel for many a heated baseball discussion. |
bba in sports management: Contemporary Sport Management 6th Edition Pedersen, Paul M., Thibault, Lucie, 2017-08-22 Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy. |
bba in sports management: CAREER GUIDANCE RAJU S. MULEY, 2020-05-25 This book is the most well- organised ,useful and up to date about career guidance for all students.Covering more than 100 topics in fields that range from school to college .Students can check at a glance summary for choosen careers to learn about career paths ,examinations and more.Today, We live and breathe in the information age where all knowledge is at our fingertips, but students get confused choosing career from the wide array of career fields available after 10th &12th standard. All the career options have been given in this book. I have included here- 1. Choosing a Career---------------------------------------------------------------------------------------------1 2. After 10th Standard ------------------------------------------------------------------5 2.1 HSC--------------------------------------------------------------------------------------------------------------------5 2.2. Diploma in Engineering (Polytechnic)----------------------------------------------------------------7 2.3. ITI----------------------------------------------------------------------------------------------------------------------10 2.4. PARAMEDICAL---------------------------------------------------------------------------------------------------11 3. After 12th Standard (Undergraduate Courses) ------------------------------------15 3.1. Engineering( B.E. / B.Tech)-------------------------------------------------------------------------------15 3.2. Medical (M.B.B.S. / B.D.S. / B.A.M.S.)---------------------------------------------------------------18 3.3. Pharmacy(B.Pharm)------------------------------------------------------------------------------------------22 3.4. Paramedical (B.P.T.)-------------------------------------------------------------------------------------------25 3.5. Biotechnology (Biotech)-------------------------------------------------------------------------------------27 3.6. Architecture (B.Arch) ----------------------------------------------------------------------------------------30 3.7. Nursing (B.Sc)----------------------------------------------------------------------------------------------------33 3.8. Agricultures (B.Sc Agri.)-------------------------------------------------------------------------------------35 3.9. B.B.A. Or B.M.S---------------------------------------------------------------------------------------------------39 3.10.B.C.A. (Computer)---------------------------------------------------------------------------------------------40 3.11. Law (L.L.B.)-------------------------------------------------------------------------------------------------------42 3.12. Bachelor of Design (B.Des)-------------------------------------------------------------------------------45 3.13. Science (B.Sc)---------------------------------------------------------------------------------------------------47 3.14. Bachelor of Mass Communication (B.M.C.)------------------------------------------------------49 3.15. Fishery (B.F.Sc)--------------------------------------------------------------------------------------------------51 3.16. Commerce (B.Com)-------------------------------------------------------------------------------------------54 4. After Graduation-------------------------------------------------------------------------59 4.1. Engineering (M.E. /M.Tech / M.S.)--------------------------------------------------------------------------59 4.2 Medical (M.D. / M.S./M.D.S./ D.N.B.------------------------------------------------------------------------63 4.3. Pharmacy (M.Pharm)-----------------------------------------------------------------------------------------------69 4.4. Nursing (M.Sc)---------------------------------------------------------------------------------------------------------71 4.5. Paramedical-------------------------------------------------------------------------------------------------------------73 4.6. Biotechnology (M.Sc Biotech)----------------------------------------------------------------------------------76 4.7. Architecture (M.Arch)-----------------------------------------------------------------------------------------------78 4.8. Agriculture (M.Sc Agri.)--------------------------------------------------------------------------------------------81 4.9. M.B.A. or M.M.S.-------------------------------------------------------------------------------------------------------84 4.10. M.C.A. (Computer)--------------------------------------------------------------------------------------------------87 4.11. Master of Design (M.Des.)--------------------------------------------------------------------------------------89 4.12. Law (L.L.M.)------------------------------------------------------------------------------------------------------------92 4.13. Fishery (M.F.Sc)------------------------------------------------------------------------------------------------------94 4.14. Science (M.Sc)--------------------------------------------------------------------------------------------------------96 5. Career in Research & Development------------------------------------------------------99 5.1. About Ph.D---------------------------------------------------------------------------------------------------------------------------------------99 5.2. Kishore Vaigyanik Protsahan Yojana (KVPY)----------------------------------------------------------------------------------101 5.3. ISRO------------------------------------------------------------------------------------------------------------------------------------------------103 5.4. DRDO-----------------------------------------------------------------------------------------------------------------------------------------------106 5.5. ICMR------------------------------------------------------------------------------------------------------------------------------------------------108 5.6. CSIR-------------------------------------------------------------------------------------------------------------------------------------------------110 5.7. BARC------------------------------------------------------------------------------------------------------------------------------------------------114 6. Diploma Courses After PG------------------------------------------------------------------------------117 6.1. Science Stream---------------------------------------------------------------------------------------------------------------------------117 6.1.1. Skin (Dermatology & Venereology, Leprosy)-----------------------------------------------------------------------------117 6.1.2. Gynaecology & Obstetrics---------------------------------------------------------------------------------------------------------120 6.1.3. Clinical Pathology----------------------------------------------------------------------------------------------------------------------122 6.1.4. Child Health (Pediatrics)------------------------------------------------------------------------------------------------------------124 6.1.5. Microbiology-------------------------------------------------------------------------------------------------------------------------------126 6.1.6. Anesthesia----------------------------------------------------------------------------------------------------------------------------------128 6.2. Arts Stream--------------------------------------------------------------------------------------------------------------------------------------129 6.2.1. Clinical Psychology & Psychiatry---------------------------------------------------------------------------------------------129 6.2.2. Acting and Modeling ---------------------------------------------------------------------------------------------------------------131 6.3. Commerce Stream----------------------------------------------------------------------------------------------------------------------------132 6.3.1 Financial Services---------------------------------------------------------------------------------------------------------------------------132 6.3.2. Taxation------------------------------------------------------------------------------------------------------------------------------------------134 6.3.3. Accountancy-----------------------------------------------------------------------------------------------------------------------------------135 6.3.4. Statistics-----------------------------------------------------------------------------------------------------------------------------------------136 7. Common Courses ----------------------------------------------------------------------------------------139 7.1. Hotel Management-------------------------------------------------------------------------------------------------------------------------139 7.2. Nursing (Diploma)---------------------------------------------------------------------------------------------------------------------------141 7.3. Health Education ----------------------------------------------------------------------------------------------------------------------------143 7.4. Nutrition & Dietitian-------------------------------------------------------------------------------------------------------------------------145 7.5. Hospital Administration ------------------------------------------------------------------------------------------------------------------146 7.6. Mental Health-----------------------------------------------------------------------------------------------------------------------------------148 7.7. Medical Lab Technology ------------------------------------------------------------------------------------------------------------------151 7.8. Speech Therapy & Adiology -------------------------------------------------------------------------------------------------------------153 7.9. Camera Journalism--------------------------------------------------------------------------------------------------------------------------155 7.10. Dental Mechanics---------------------------------------------------------------------------------------------------------------------------156 7.11. Radiography------------------------------------------------------------------------------------------------------------------------------------158 7.12. Fitness Trainer---------------------------------------------------------------------------------------------------------------------------------160 7.13. Web & Multimedia Technology--------------------------------------------------------------------------------------------------------161 7.14. Career in Yoga----------------------------------------------------------------------------------------------------------------------------------162 7.15. Fashion Technology & Textile Designing------------------------------------------------------------------------------------------164 7.16. Travel and Tourism Management ----------------------------------------------------------------------------------------------------166 7.17. Animation-----------------------------------------------------------------------------------------------------------------------------------------168 7.18. Ayurvedic Medicine -------------------------------------------------------------------------------------------------------------------------169 7.19. Rural Development --------------------------------------------------------------------------------------------------------------------------170 7.20. Jewellery Designing ------------------------------------------------------------------------------------------------------------------------172 7.21. Make up Artist & Cosmetology---------------------------------------------------------------------------------------------------------173 8. Career In Film Industry-----------------------------------------------------------------------------------------------------------------------------177 9. Special Recruitment In Defence---------------------------------------------------------------------------------------------------------------183 9.1. Indian Army---------------------------------------------------------------------------------------------------------------------------------------186 9.2. Indian Navy----------------------------------------------------------------------------------------------------------------------------------------188 9.3. Indian Airforce-----------------------------------------------------------------------------------------------------------------------------------190 9.4. CBI & CID-------------------------------------------------------------------------------------------------------------------------------------------193 9.5. State Police---------------------------------------------------------------------------------------------------------------------------------------195 9.6. Railway Protection Force (RPF)---------------------------------------------------------------------------------------------------------197 9.7. Indian Coast Guard----------------------------------------------------------------------------------------------------------------------------199 10. Important Competative Examination In India--------------------------203 10.1. Union Public Service Commission (UPSC)-----------------------------------204 10.2. Maharashtra Public Service Commission (MPSC)-----------------------------------212 10.3. Graduate Aptitude Test in Engineering (GATE)--------------------------------214 10.4. Staff Selection Commission (SSC)---219 10.5. Railway Recruitment Board (RRB)--223 10.6. Indian Institute Of Technology, Joint Entrance Examination (IIT-JEE)--------------------------------------------226 10.7. Indian Institute Of Technology, Joint Admission Test---------229 10.8. National Eligibility Cum-Entrance Test (NEET)---------------231 10.9.The National Aptitude Test in Architecture (NATA)--------233 10.10. Common Admission Test (CAT)-----------------------------235 10.11. Management Aptitude Test (MAT)-------------------------237 10.12. Engineering Services Examinations (ESE):IES----------238 10.13. Graduate Record Examination (GRE)----------------------243 10.14. Graduate Pharmacy Aptitude Test (GPAT)------------------245 10.15. Common Law Admission Test (CLAT)-----------------------247 10.16. Chartered Accountant- Common Proficiency Test (CA-CPT)---249 10.17. LIC-GIC------------------------------------------------------------------250 10.18. All India Merchant Navy Entrance Test (AIMNET)---------------252 10.19. Maharashtra Council of Agricultural Education & Research (MCAER): CET-254 10.20. Maharashtra Common Entrance Test (MH-CET)-----------------------------255 10.21. Combined Defence Services (CDS)-------------------------------------------257 10.22. National Defence Academy (NDA)------------------------------------------258 10.23. Common Entrance Examination for Design (CEED)------------------260 10.24. UCEED------------------------------------------------------------------------261 10.25. Undergraduate Aptitude Test (UGAT)-----------------------------------262 10.26. AFCAT--------------------------------------------------------------------------264 10.27. All India Institute of Medical Sciences (AIIMS)--------------------------267 10.28. Central Armed Police Force (CAPF)----------------------------------------268 10.29. BSNL (JTO/MT/JE)-----------------------------------------------------------270 10.30. Scholastic Assessment Test (SAT)---------------------------------------------273 10.31. National Eligibility Test (NET)------------------------------------------------275 10.32. SNAP------------------------------------------------------------------------------276 10.33. State Eligibility Test ( SET)----------------------------------------------------278 10.34. Graduate Management Admission Test (GMAT)--------------------------280 10.35. TOEFL---------------------------------------------------------------------------282 10.36. Banking Recruitment----------------------------------------------------------283 10.36.1. State Bank Of India(SBI)-------------------------------------------------------283 10.36.2. The Institute Of Banking Personal Selection (IBPS)-------------------------285 10.36.3. Reserve Bank Of India (RBI)---------------------------------------------------287 10.36.4. NABARD----------------------------------------------------------------------------289 11. Career in Marine/Shipping-----------------------------------------------291 12. How to become a pilot?--------------------------------------------------297 13. Career In Sports-----------------------------------------------------------301 14.Government Scholarships/Educational Loan----------------------------305 15. Personality Development-------------------------------------------------313 15.1. Body Language------------------------------------------------------------------------------314 15.2. Concentration--------------------------------------------------------------------------------316 15.3. Shyness -----------------------------------------------------------------------------------------317 15.4. Public Speaking -----------------------------------------------------------------------------319 15.5. Soft Skills & Hard Skills ------------------------------------------------------------------320 15.6. Going to Interview---------------------------------------------------------------------------322 16. How to study?---------------------------------------------------------------325 17. Mind & Body-----------------------------------------------------------------331 17.1. Mind----------------------------------------------------------------------------------------------------331 17.2. Body-----------------------------------------------------------------------------------------------------334 18. Motivational/ Inspirational Stories-----------------------------------------335 19. Important Websites----------------------------------------------------------341 20. Abbreviations-----------------------------------------------------------------345 |
bba in sports management: Sport, Ethics and Leadership Jack Bowen, Ronald S. Katz, Jeffrey R. Mitchell, Donald J. Polden, Richard Walden, 2017-07-12 Sport ethics prompt discussion of the central principles and ideals by which we all live our lives, and effective leadership in sport is invariably ethical leadership. This fascinating new introduction to sport ethics outlines key ethical theories in the context of sport as well as the fundamentals of moral reasoning. |
bba in sports management: Physical Education: Textbook for ICSE Class 10 Rupa Pandit, 2022-02-23 |
bba in sports management: Sport Management Russell Hoye, Matthew Nicholson, Hans Westerbeek, Aaron Smith, Bob Stewart, 2012-05-23 Sport Management: principles and applications second edition provides a comprehensive introduction to the practical application of management principles within sport organisations. Ideal for all students studying sport management at an introductory level, it presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport. Structured in two parts it offers an introduction and explanation of the structure of the sport industry and covers the fundamental management issues unique to sport including: strategy, human resource management, leadership, finance, marketing, governance and performance management. Each chapter has a coherent learning structure complete with international case studies and accompanying online lecturer and student support material which: presents a conceptual overview of the focus for the chapter presents accepted practice supported by specific organisational examples at the community, state/provincial, national and professional level, these organisations will include examples specifically from the UK, Australia and New Zealand presents one big case for analysis per chapter, which is supported by online diagnostics and tutor resource materials presents research findings from around the globe presents a summary of guiding principles for the focus of the chapter based on a balanced view of practice and research presents a section of teaching and learning resources including a review questions, further reading, relevant websites provides online access to PowerPoints per chapter, tutorial activities per chapter and test bank of multiple choice questions for students per chapter This book combines clearly explained theory with a variety of pedagogical features that make it essential for students and teachers of sport management. |
bba in sports management: Principles and Practice of Sport Management Lisa Masteralexis, Carol A. Barr, Mary Hums, 2011-03-31 From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management. |
bba in sports management: Managing Sport Events T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk, 2024-06-26 Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
bba in sports management: Principles and Practice of Sport Management Lisa P. Masteralexis, Carol A. Barr, Mary Hums, 2014-08-15 From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management. - New full color design and art program - Contains practical advice on how virtual communitites and social networks can affect the job search process - Provides updated information on salaries in professional sports - Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports - Contains more in-depth coverage of disabilities in sports - New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL - New discussion of the ethical and legal implications of the Jerry Sandusky case - Current Issues section updated with new material on event security and the Boston Marathon bombings. |
bba in sports management: Sport Management Education Mike Rayner, Tom Webb, 2022-01-27 This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level. |
bba in sports management: Principles of Management David S. Bright, Anastasia H. Cortes, Eva Hartmann, 2023-05-16 Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. |
bba in sports management: Principles and Practice of Sport Management with Navigate Advantage Access Lisa Pike Masteralexis, 2023-06-15 Principles and Practice of Sport Management provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of this text is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities-- |
bba in sports management: Sprawlball Kirk Patrick Goldsberry, 2019 Beautifully illustrated and sharply written, SprawlBall is both a celebration and a critique of the 3-point shot. If you want to understand how the modern NBA came to be, you'll need to read this book. --Nate Silver, editor of fivethirtyeight.com From the leading expert in the exploding field of basketball analytics, a stunning infographic decoding of the modern NBA: who shoots where, and how. The field of basketball analytics has leaped to overdrive thanks to Kirk Goldsberry, whose visual maps of players, teams, and positions have helped teams understand who really is the most valuable player at any position. SprawlBall combines stunning visuals, in-depth analysis, fun, behind-the-scenes stories and gee-whiz facts to chart a modern revolution. From the introduction of the 3-point line to today, the game has changed drastically . . . Now, players like Steph Curry and Draymond Green are leading the charge. In chapters like The Geography of the NBA, The Interior Minister (Lebron James), The Evolution of Steph Curry, and The Investor (James Harden), Goldsberry explains why today's on-court product--with its emphasis on shooting, passing, and spacing--has never been prettier or more democratic. And it's never been more popular. For fans of Bill Simmons and FreeDarko, SprawlBall is a bold new vision of the game, presenting an innovative, cutting-edge look at the sport based on the latest research, as well as a visual and infographic feast for fans. |
bba in sports management: Physical Activity Sciences Claude Bouchard, Barry D. McPherson, Albert W. Taylor, 1992 This text provides a detailed overview of the Canadian physical activity sciences - covering the subfields of both research and professional practice areas. Featuring contributions from Canadian scientists and professional leaders in 23 subfields of research and professions, this text aims to stimulate interest among Canadian undergraduates in physical education, the outdoors, leisure studies, fitness, coaching, health education, and exercise and sport sciences. |
bba in sports management: Directory of Undergraduate Programs in Sport Management P. Greg Comfort, 2005 In 2001, the Directory of Academic Programs in Sport Management was Fitness Information Technology's first survey of sport management programs around the world. Now, FIT has teamed with the North American Society for Sport Management (NASSM) to put out, for the first time, a single directory that focuses solely on undergraduate programs. Led by new editor Greg Comfort, the resources of FIT and the NASSM combine to produce The 'Directory of Undergraduate Programs in Sport Management', allowing each program to be fully researched and representing a greater number of programs than the original book. The 'Directory of Undergraduate Programs in Sport Management' contains extensive information on more than 150 sport management undergraduate programs throughout both the United States and the world. The directory will help prospective undergraduate students find the appropriate school and field of study, sport management faculty advise prospective students in the field, and sport industry professionals recruit students for internships and employment. The Directory identifies many important features of each graduate program. Inside you will find valuable information: How to Contact Each Program; Faculty and Their Areas of Interest; Admissions Requirements; Financial Aid and Internship Opportunities; Educational Resources in Sport Management. An ideal resource for students, faculty, and practitioners involved in the field of sport management. |
bba in sports management: Sport Marketing Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, William A. Sutton, 2021-03-12 This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace-- |
bba in sports management: Follow Your Interests to Find the Right College Janet Mathers, Paul Marthers, 2016 |
bba in sports management: Entrepreneurial Marketing Zubin Sethna, Rosalind Jones, Paul Harrigan, 2013-07-05 Entrepreneurial Marketing |
bba in sports management: My Mother's Daughter Perdita Felicien, 2022-03-29 NATIONAL BESTSELLER A phenomenal, human story. . . . I could not put this book down. —CLARA HUGHES An instant national bestseller, this raw and affecting memoir is the story of a mother and daughter who beat the odds together. Decades before Perdita Felicien became a World Champion hurdler running the biggest race of her life at the 2004 Olympics, she carried more than a nation's hopes—she carried her mother Catherine's dreams. In 1974, Catherine is determined and tenacious, but she's also pregnant with her second child and just scraping by in St. Lucia. When she meets a wealthy white Canadian family vacationing on the island, she knows it's her chance. They ask her to come to Canada to be their nanny—and she accepts. This was the beginning of Catherine's new life: a life of opportunity, but also suffering. Within a few years, she would find herself pregnant a third time—this time in her new country with no family to support her, and this time, with Perdita. Together, in the years to come, mother and daughter would experience racism, domestic abuse, and even homelessness, but Catherine's will would always pull them through. As Perdita grew and began to discover her preternatural athletic gifts, she was edged onward by her mother's love, grit, and faith. Facing literal and figurative hurdles, she learned to leap and pick herself back up when she stumbled. This book is a daughter's memoir—a book about the power of a parent's love to transform their child's life. |
bba in sports management: Making Your Major Decision Peterson's, 2013-09-30 Choosing a college major is one of the most important decisions students ever make, yet there is often confusion about picking the right discipline. Studies show that nearly two-thirds of all college freshman have not chosen a major, and nearly 60 percent of undergraduates change their major at least once resulting in lost time, money and productivity. To minimize the uncertainty in selecting the right major, Peterson's has partnered with industry leader, CPP the makers of the Myers-Briggs Type Indicator. The MBTI was developed in the 1940s to make Carl Jung's theory of personality type understandable and useful in everyday life. This book will include access to a personality assessment to determine likes/dislikes and strengths/weaknesses to aid them in making sound decisions. The MBTI assessment, now priced at $9.95, coupled with the descriptions of more than 800 college majors, including course requirements, related majors, and related careers, will provide students an invaluable resource for making The Major Decision. |
bba in sports management: Build It Like benjyfishy & MrSavage Johnny Troset Andersen, 2022-01-01 BEHIND EVERY PROFESSIONAL ESPORTS PLAYER IS A SUPPORT TEAM MAKING THEIR DREAMS COME TRUE. Anne Fish, mother of Benjy e;benjyfishye; Fish and Johnny Troset Andersen, father of Martin e;MrSavagee; Foss Andersen were plunged into the world of esports when their sons transitioned from gaming enthusiasts to becoming professional Fortnite players and duo partners. They soon found themselves signing contracts with esports organisations and providing all the administrative and technical support it takes to manage a player and their business. In this book, Anne and Johnny share the highs and lows of their individual journeys as parents in supporting the esports careers of their sons, from the early days of trying to create a balance between gaming and education, to dealing with tournament disappointments and social media negativity. This book may not teach you about Fortnite gameplay or tactics, but it aims to support future professional players, and inform esports-novice parents, and anyone interested in supporting young players.FEATURING EXCLUSIVE INTERVIEWS WITH:Falconer (professional player for 100 Thieves)Bloodx (esports mentor and coach)DestinysJesus (Fortnite coach)Jacob Toft-Andersen (VP Esports at 100 Thieves) Andy Miller (CEO at NRG)Grady Rains (Executive Producer at NRG)AussieAntics (content creator at NRG) and other leading industry insiders who offer a range of perspectives and insights into the ever-growing world of esports. |
bba in sports management: The Ultimate Guide to 21st Century Careers Richa Dwivedi, 2017-09-15 Looking for the career of your choice and don?t want to take the beaten path? Then pick up this book and get ready for your dream career! The Ultimate Guide to 21st Century Careers is designed to provide you with all the information you need about new careers in a range of fields. Specially designed for the modern Indian student, it is the first book in years to give detailed overviews of job profiles under each field it covers, as well as offer a roadmap to students on how to get these jobs. In its pages you will find: ? Detailed information about the roles you can pursue in every field. ? Exercises that will help you assess your skill sets and interests, and correlate them to specific career paths. ? A comprehensive list of colleges, both in India and abroad, that offer courses in each field. ? Estimates of the salaries you could expect to earn in every profession and role. ? Testimonies from experts in different areas, providing a peek into their daily work lives. Whether you are interested in problem-solving or ideating, creating something new or working with people, this book is your one-stop compendium to finding your niche and excelling in it. |
bba in sports management: Profiles of Sport Industry Professionals Matthew J. Robinson, 2001 The sports field is becoming increasingly complex and multifaceted, and sports are big business. This is the most comprehensive career sports book available, and a valuable reference for professors and students alike. |
bba in sports management: Managing Sport Across Borders Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico, Karen Danylchuk, 2020-02-20 Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development. |
bba in sports management: Sports Business Management George Foster, Norm O'Reilly, Antonio Dávila, 2016-01-08 Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors. |
bba in sports management: Handbook of Research on Integrating Social Media into Strategic Marketing Hajli, Nick, 2015-04-30 To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments. |
bba in sports management: Trending Careers Deepti Sharma, Aarti Sharma, Shiv Kumar, 2020-10-10 Specially written for modern Indian students, their parents and teachers, this book is an informative and insightful guide to career planning As a student of Class 11th and 12th, are you worried about choosing a career that you are sure to be successful at? As a parent or teacher, won’t you like to guide your child/student in the right direction? In that case, this is the book for you! While providing everything one needs to know on various career options, this book also empowers students with techniques for preparing for entrance tests at professional colleges, valuable tips and advice to make sure you take the best decisions. You will learn how to introspect, and identify your strengths and weaknesses to choose a successful career. Covering over 110 career options, traditional and unconventional, in Trending Careers, you will find: • Methods to recognize your skills and choose suitable academic subjects in 9th and 11 classes • Information of the best colleges in the country • Various entrance tests, their syllabi and strategy to crack these tests • Futuristic National Education Policy • Examination schemes of CBSE, ICSI, IB, IGSCE and other education boards • Useful Tips for Parents • Professional Colleges for children of Army personnel • National level scholarships • Vocational courses under NSFQ Written by professionals, all of whom have had several years of indelible experience in teaching and working with students of CBSE, ICSE, IB, IGCSE and other state educational boards, Trending Careers is a thoroughly researched, up-to-date and important book for every student, parent and teacher who is serious about career planning. |
bba in sports management: Sports Management Dr. Goraksha Vitthalrao Pargaonkar, 2020-06-18 Sport management is the field of business dealing with sports and recreation. Some examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, sports economics, sport finance, and sports information. Bachelor's and master's degrees in sport management are offered by many colleges and universities. |
bba in sports management: Technological Innovation Marie C. Thursby, 2016-08-23 This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. |
bba in sports management: Foundations of Therapeutic Recreation Terry Long, Terry Robertson, 2020 Foundations of Therapeutic Recreation, Second Edition, provides students with evidence-based information on fundamental concepts in therapeutic recreation to help them explore the various career possibilities in the field. |
bba in sports management: Sports Market Place , 2008 |
bba in sports management: Leading Teams Paolo Guenzi, Dino Ruta, 2013-04-12 Important new insights on team leadership and motivation, along with powerful tools and techniques taken from the world of sports How do the sports world's most successful coaches instill their teams with esprit de corps, a collaborative mindset, and an unbeatable desire to win? More importantly, what can business leaders and managers learn from their example? This book answers these and a host of key questions about what it takes to be a successful leader in business or in sports. Drawing upon their unique experiences working with top sports coaches, as well as some of the world's leading corporate executives, authors Dino Ruta and Paolo Guenzi offer important new insights into team leadership and motivation, as well as new tools for optimizing teamwork and inspiring teams to reach for and achieve new heights of glory. Develops a bold new team leadership model for managers at all levels, team leaders, project managers and facilitators, as well as sport coaches Arms you with powerful tools and techniques adapted from the world of sport for optimizing teamwork, driving motivating and instilling an unstoppable desire to win An indispensable source of insight and ideas for executives and managers in companies of all sizes, and an important supplement for postgraduate management programs |
bba in sports management: Principles of Sport Marketing Gary Bernstein, 2015-06-04 |
bba in sports management: Management--process, Structure, and Behavior Daniel A. Wren, Dan Voich, 1984-01-01 |
bba in sports management: Governance and Policy in Sport Organizations Mary A. Hums, Joanne C. MacLean, 2017-05-11 The third edition of Governance and Policy in Sport Organizations introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to governance and policy development, and it looks at the structure and function of organizations like those with which readers will interact in the workplace. It also demonstrates where the power lies in an organization or industry segment and how individual sport organizations fit in to the greater industry. Current policy issues and the ethical questions they raise are also addressed. Real-world case studies demonstrate the types of dilemmas that sport managers face every day. In addition, professional administrators from a wide variety of sport organizations contribute their perspectives, giving readers a glimpse into the real concerns of sport professionals and the impact of governance and policy on their jobs. The book's practical foundations, readability, and logical organization all help readers to understand the big picture of the sport industry and their place in it as future sport managers. New to the third edition is a chapter on individual professional sport, which explores how this industry segment differs from professional sport leagues. In addition, contributions from Thierry Zintz, from the Universite catholique de Louvain, offer insights into European sport organizations. |
B.B.A Sport Management (HEBSBA) - University of the …
The Bachelor of Business Administration (B.B.A.) in Sport Management at the H-E-B School of Business and Administration prepares students for positions of leadership in professional sport …
Sports Promotions and Management - cleary.edu
Students will apply textbook theory to sports management disciplines through hands-on work experience. Cleary sports promotion and management graduates have a wide range of jobs of …
Sports Management, BBA - Monroe College
Bachelor’s of Business Administration in Sports Management degree provides students with an applied business degree for sports environments and industries. Students acquire a strong …
BBA Sports Management
BBA Sports Management 4 Years Full Time Program www.inspiria.edu.in The global sports industry was valued at $614 billion in 2022 and is projected to grow to $796.8 billion by 2025, …
SPORTS MANAGEMENT - tiffin.edu
on concentration. Sports management focuses more on the day-to-day operation and the fundamentals of the world of spor. s and recreation. TU’s esports management concentration …
Sport Management Major - University of Michigan
Sport Management (SM) leads to a Kinesiology Bachelor of Arts degree and provides students with outstanding preparation for entry-level professional positions in business and sport …
sem6-BBA Sports Management - makautexam.net
Course Objectives: To provide contemporary sports management centric knowledge that will enable students to be professionally equipped with multidimensional sports related activities …
Sports Management BBA - Program Checklist - canton.edu
SPMT 414 Labor Relations in Sport SPMT 430 Advanced Sports Marketing and Sales SPMT 431 Applied Sports Media and Broadcasting SPMT 432 Applied Sports Event Management Upper …
BBA-Sports Management Concentration - catalog.tamut.edu
By completing a concentration in sports management, students set themselves apart to succeed in the business of sports. These skills will set students apart in learning about profitability and …
BBA Sports Management - University of Illinois Springfield
BBA Sports Management Bachelor of Business Administration Degree Advising Sheet 2020-2021
Advanced Diploma in Sports Sciences + BBA Sports …
ADV. DIPLOMA IN SPORTS SCIENCES + BACHELOR IN BUSINESS ADMINISTRATION (BBA) SPORTS MANAGEMENT, A.Y. 2022-2025 Three Year Degree Course
BBA | SPORTS PROMOTION AND MANAGEMENT - Cleary …
Cleary University’s Sports Promotion and Management BBA program provides students with a solid business core as well as career exploration and preparation as they enter into the sports …
Microsoft Word - sem5-BBA Sports Management
Course Objectives: Students will be able to make use of instruction, analysis, and training in the principles and practice of public relations in sports organizations.
Sports Management - Fall 2023 - Canton
SPMT 432 Applied Sports Event Management Upper-level ACCT, BSAD, ECON, FSMA, HEFI, LEST, PSYC courses may also be accepted as program electives with permission of Program …
Bachelor of Business Administration - ISST® Pune
ind sports management. Course Aims: The Bachelors of Business Administration in Sports Management course aims to provide individuals with a consolidated knowledge of the various …
SUNY Canton Sports Management Student Handbook
This HANDBOOK was developed to provide students in the Sports Management program at SUNY Canton with information about the academic program, student expectations, program …
Microsoft Word - 5th sem detailed syllabus_BBA Sports …
Big data in sports ‐types available, methods of storage and capture, leading to analysis. Evaluating performance through profit and loss ‐ evaluating game based metrics into financial …
MAULANAABULKALAMAZADUNIVERSITYOFTECHNOLOGY,WB ...
PO1–Knowledge & Skills - Exhibit theoretical and practical knowledge of the Sports Management area of study and/or allied industries, including management of skills and leadership with …
Microsoft Word - 1st sem detailed syllabus_BBA Sports …
Suggested Readings Leo Jones, Richard Alexander: New International Business English (Communication Skills in English for Business Purposes), Cambridge University Press.
SPORTS MANAGEMENT, BBA - St. Bonaventure University
The sports management major prepares leaders to work in the business side of sports, where you will use the same management, financial, operational and marketing skills as any other …
B.B.A Sport Management (HEBSBA) - University of the …
The Bachelor of Business Administration (B.B.A.) in Sport Management at the H-E-B School of Business and Administration prepares students for positions of leadership in professional sport …
Sports Promotions and Management - cleary.edu
Students will apply textbook theory to sports management disciplines through hands-on work experience. Cleary sports promotion and management graduates have a wide range of jobs of …
Sports Management, BBA - Monroe College
Bachelor’s of Business Administration in Sports Management degree provides students with an applied business degree for sports environments and industries. Students acquire a strong …
BBA Sports Management
BBA Sports Management 4 Years Full Time Program www.inspiria.edu.in The global sports industry was valued at $614 billion in 2022 and is projected to grow to $796.8 billion by 2025, …
SPORTS MANAGEMENT - tiffin.edu
on concentration. Sports management focuses more on the day-to-day operation and the fundamentals of the world of spor. s and recreation. TU’s esports management concentration …
Sport Management Major - University of Michigan
Sport Management (SM) leads to a Kinesiology Bachelor of Arts degree and provides students with outstanding preparation for entry-level professional positions in business and sport …
sem6-BBA Sports Management - makautexam.net
Course Objectives: To provide contemporary sports management centric knowledge that will enable students to be professionally equipped with multidimensional sports related activities …
Sports Management BBA - Program Checklist - canton.edu
SPMT 414 Labor Relations in Sport SPMT 430 Advanced Sports Marketing and Sales SPMT 431 Applied Sports Media and Broadcasting SPMT 432 Applied Sports Event Management Upper …
BBA-Sports Management Concentration - catalog.tamut.edu
By completing a concentration in sports management, students set themselves apart to succeed in the business of sports. These skills will set students apart in learning about profitability and …
BBA Sports Management - University of Illinois Springfield
BBA Sports Management Bachelor of Business Administration Degree Advising Sheet 2020-2021
Advanced Diploma in Sports Sciences + BBA Sports …
ADV. DIPLOMA IN SPORTS SCIENCES + BACHELOR IN BUSINESS ADMINISTRATION (BBA) SPORTS MANAGEMENT, A.Y. 2022-2025 Three Year Degree Course
BBA | SPORTS PROMOTION AND MANAGEMENT - Cleary …
Cleary University’s Sports Promotion and Management BBA program provides students with a solid business core as well as career exploration and preparation as they enter into the sports …
Microsoft Word - sem5-BBA Sports Management
Course Objectives: Students will be able to make use of instruction, analysis, and training in the principles and practice of public relations in sports organizations.
Sports Management - Fall 2023 - Canton
SPMT 432 Applied Sports Event Management Upper-level ACCT, BSAD, ECON, FSMA, HEFI, LEST, PSYC courses may also be accepted as program electives with permission of Program …
Bachelor of Business Administration - ISST® Pune
ind sports management. Course Aims: The Bachelors of Business Administration in Sports Management course aims to provide individuals with a consolidated knowledge of the various …
SUNY Canton Sports Management Student Handbook
This HANDBOOK was developed to provide students in the Sports Management program at SUNY Canton with information about the academic program, student expectations, program …
Microsoft Word - 5th sem detailed syllabus_BBA Sports …
Big data in sports ‐types available, methods of storage and capture, leading to analysis. Evaluating performance through profit and loss ‐ evaluating game based metrics into financial …
MAULANAABULKALAMAZADUNIVERSITYOFTECHNOLOGY,WB ...
PO1–Knowledge & Skills - Exhibit theoretical and practical knowledge of the Sports Management area of study and/or allied industries, including management of skills and leadership with …
Microsoft Word - 1st sem detailed syllabus_BBA Sports …
Suggested Readings Leo Jones, Richard Alexander: New International Business English (Communication Skills in English for Business Purposes), Cambridge University Press.