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| berkeley product management studio: Cracking the PM Career Jackie Bavaro, Gayle Laakmann McDowell, 2022-04 Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be more strategic.?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement. |
| berkeley product management studio: The Art of Product Management Rich Mironov, 2008 The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. |
| berkeley product management studio: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| berkeley product management studio: The New Geography of Jobs Enrico Moretti, 2012 Makes correlations between success and geography, explaining how such rising centers of innovation as San Francisco and Austin are likely to offer influential opportunities and shape the national and global economies in positive or detrimental ways. |
| berkeley product management studio: Introduction to Embedded Systems, Second Edition Edward Ashford Lee, Sanjit Arunkumar Seshia, 2017-01-06 An introduction to the engineering principles of embedded systems, with a focus on modeling, design, and analysis of cyber-physical systems. The most visible use of computers and software is processing information for human consumption. The vast majority of computers in use, however, are much less visible. They run the engine, brakes, seatbelts, airbag, and audio system in your car. They digitally encode your voice and construct a radio signal to send it from your cell phone to a base station. They command robots on a factory floor, power generation in a power plant, processes in a chemical plant, and traffic lights in a city. These less visible computers are called embedded systems, and the software they run is called embedded software. The principal challenges in designing and analyzing embedded systems stem from their interaction with physical processes. This book takes a cyber-physical approach to embedded systems, introducing the engineering concepts underlying embedded systems as a technology and as a subject of study. The focus is on modeling, design, and analysis of cyber-physical systems, which integrate computation, networking, and physical processes. The second edition offers two new chapters, several new exercises, and other improvements. The book can be used as a textbook at the advanced undergraduate or introductory graduate level and as a professional reference for practicing engineers and computer scientists. Readers should have some familiarity with machine structures, computer programming, basic discrete mathematics and algorithms, and signals and systems. |
| berkeley product management studio: Super-Flexibility for Knowledge Enterprises Homa Bahrami, Stuart Evans, 2014-07-26 strategy, but we also focus on execution. We talk about organizational design, and also refect on leadership practices. Our assumption is that in a dynamic world, leaders at all levels, have to constantly switch gears, wear different hats, and na- gate at different altitudes. They have to think about the “total” enterprise, not in terms of compartmentalized silos or felds of functional expertise. Much like a g- eral contractor, they have to draw on specialized expertise, as and when needed, yet keep the big picture in mind. Our hope is that our diagnostic tools can help teams develop a shared frame of reference and generate cross-functional dialogue. The third driving force behind this second edition is the gradual convergence between the worlds of entrepreneurial start-ups and challenges facing established corporations. Innovation, agility, and initiative are no longer the exclusive preserve of start-ups. Established companies are looking for ways to re-invent themselves, to innovate, to think creatively, and to make their enterprises more fexible, agile and entrepreneurial. We have had the good fortune to sit at the intersection of these two worlds. We hope our ideas can beneft both groups. We set out to provide a “buffet table”, a menu of options that can be helpful for the two ends of the spectrum. |
| berkeley product management studio: Product Leadership Richard Banfield, Martin Eriksson, Nate Walkingshaw, 2017-05-12 In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders |
| berkeley product management studio: Designing Your Life Bill Burnett, Dave Evans, 2016-09-20 #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. |
| berkeley product management studio: Arts Entrepreneurship Richard Andrews, 2019-09-16 Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture. |
| berkeley product management studio: The Decline of American Steel Paul A. Tiffany, 1988 'Tiffany shows that American decision makers who ignore the past are likely to jeopardize America's future. So persuasive is his account of the historical antagonism between steel management, labor and government that advocates of industrial policy will have to reconsider the premise of cooperation on which it is based. |
| berkeley product management studio: How To Draw Comics The Marvel Way Stan Lee, John Buscema, 1984-09-14 Information on how to design and illustrate comicbook superheros. |
| berkeley product management studio: Managerial Psychology Harold J. Leavitt, Kilpatrick Professor of Organizational Behavior and Psychology Emeritus Graduate School of Business Harold J Leavitt, Homa Bahrami, 1988 The overall structure of this edition is the same as in the past. The book moves from the smaller to the larger. We start with the individual as the focal unit, move to two-person relationships, and onward to issues of leadership, power, small groups, and whole organizations.This edition focuses more than ever on the managing process—on whole organizations and on managing relationships with other organizations. To underline that emphasis, we have included a new section called 'The Manager's Job.' That section deals with what managers do, how they do it, why they do it, and how they should do it. |
| berkeley product management studio: The Transformational Consumer Tara-Nicholle Nelson, 2017-03 This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement. |
| berkeley product management studio: Agile Project Management with Azure DevOps Joachim Rossberg, 2019-04-27 Roll up your sleeves and jump into Agile project management to use and customize Microsoft Azure DevOps. Organizations adopt Agile practices because they are a key enabler to run better projects, get more successful end results, and achieve an overall higher quality output. To benefit the most from Agile, you need an Application Life Cycle Management (ALM) or DevOps toolset that supports your style and work environment. Agile Project Management with Azure DevOps teaches you how to use Azure DevOps to implement many Agile practices such as SAFe, Scrum, and Kanban, and it shows you how they fit into a well-planned Agile implementation. Agile product owners will learn how to work with Azure DevOps to set up a project from scratch, and to continue using Azure DevOps throughout. Keeping track of progress is important in any project. Author Joachim Rossberg teaches you about the tools in Azure DevOps that can help you track progress and key metrics, including those that are available right out of the box. You will learn how to create and refine the backlog, work with Kanban and Scrum task boards, and get exposed to valuable key concepts along the way. Finally, you will dive into Azure DevOps extensibility to learn about the many ways you can customize reporting to best meet your needs What You'll Learn Understand Agile product management concepts and processes for working with Azure DevOps Discover how Azure DevOps supports agile processes end-to-end Implement Agile processes in Azure DevOps Customize Azure DevOps to better support your processes Complete step-by-step setup of an Agile project from scratch and manage it through its life cycle Who This Book Is For Software product owners, Agile leaders, Scrum masters, and software engineers who use Microsoft Azure DevOps. A basic understanding of Agile is helpful. |
| berkeley product management studio: Yes to the Mess Frank J. Barrett, 2012-07-24 What Duke Ellington and Miles Davis teach us about leadership How do you cope when faced with complexity and constant change at work? Here’s what the world’s best leaders and teams do: they improvise. They invent novel responses and take calculated risks without a scripted plan or a safety net that guarantees specific outcomes. They negotiate with each other as they proceed, and they don’t dwell on mistakes or stifle each other’s ideas. In short, they say “yes to the mess” that is today’s hurried, harried, yet enormously innovative and fertile world of work. This is exactly what great jazz musicians do. In this revelatory book, accomplished jazz pianist and management scholar Frank Barrett shows how this improvisational “jazz mind-set” and the skills that go along with it are essential for effective leadership today. With fascinating stories of the insights and innovations of jazz greats such as Miles Davis and Sonny Rollins, as well as probing accounts of the wisdom gleaned from his own experience as a jazz musician, Barrett introduces a new model for leading and collaborating in organizations. He describes how, like skilled jazz players, leaders need to master the art of unlearning, perform and experiment simultaneously, and take turns soloing and supporting each other. And with examples that range from manufacturing to the military to high-tech, he illustrates how organizations must take an inventive approach to crisis management, economic volatility, and all the rapidly evolving realities of our globally connected world. Leaders today need to be expert improvisers. Yes to the Mess vividly shows how the principles of jazz thinking and jazz performance can help anyone who leads teams or works with them to develop these critical skills, wherever they sit in the organization. Engaging and insightful, Yes to the Mess is a seminar on collaboration and complexity, against the soulful backdrop of jazz. |
| berkeley product management studio: To Life! Linda Weintraub, 2012-09-01 This title documents the burgeoning eco art movement from A to Z, presenting a panorama of artistic responses to environmental concerns, from Ant Farms anti-consumer antics in the 1970s to Marina Zurkows 2007 animation that anticipates the havoc wreaked upon the planet by global warming. |
| berkeley product management studio: Introduction to Applied Linear Algebra Stephen Boyd, Lieven Vandenberghe, 2018-06-07 A groundbreaking introduction to vectors, matrices, and least squares for engineering applications, offering a wealth of practical examples. |
| berkeley product management studio: Presentation Zen Garr Reynolds, 2009-04-15 FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making slide presentations in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations. |
| berkeley product management studio: Get Your Startup Story Straight David Riemer, 2022-01-11 THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives. |
| berkeley product management studio: Spanning Silos David A. Aaker, 2008 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units. |
| berkeley product management studio: Simply Scheme Brian Harvey, Matthew Wright, 1999 Showing off scheme - Functions - Expressions - Defining your own procedures - Words and sentences - True and false - Variables - Higher-order functions - Lambda - Introduction to recursion - The leap of faith - How recursion works - Common patterns in recursive procedures - Advanced recursion - Example : the functions program - Files - Vectors - Example : a spreadsheet program - Implementing the spreadsheet program - What's next? |
| berkeley product management studio: Forecasting: principles and practice Rob J Hyndman, George Athanasopoulos, 2018-05-08 Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly. |
| berkeley product management studio: Unfolding Practice Arzu Mistry, 2016-06-01 Unfolding Practice: Reflections on Learning and Teaching is a conversation between two artist-educators. Flowing across five chapters, the double sided accordion book has been curated from ten years of recorded conversations, field notes, planning, sketches, reflection, and teaching. The front of the book weaves text, illustration, cutouts, and screen prints, journeying through artistic process and educational practice. The back of the book is a guide, expanding on the practice of using accordion books as a tool for capturing, visualizing, and building upon reflective thinking. The brown paper alludes to the craft paper that is ubiquitous in schools and captures process more than the preciousness of a final product. |
| berkeley product management studio: Work Ethic Helen Anne Molesworth, M. Darsie Alexander, Julia Bryan-Wilson, Baltimore Museum of Art, Des Moines Art Center, Wexner Center for the Arts, 2003 Examines the proliferation of new ways of making art in the 1960s by focusing on the changed organization of work in society at the time. Co-published with The Baltimore Museum of Art in conjunction with an exhibition of the same name. |
| berkeley product management studio: The Other "F" Word John Danner, Mark Coopersmith, 2015-03-04 Leverage the power of failure in your organization Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can help you and your organization achieve the greater success you crave. The Other F Word shows how successful leaders and teams are putting failure to work every day - to re-engage employees, spark innovation and accelerate growth. Authors Danner and Coopersmith - with their rare blend of senior-level executive experience, global advising, teaching acumen and cross-discipline perspective - share these valuable new practices, and show how they can improve results across your organization. Based on exclusive interviews with prominent leaders and insightful examples from their own in-depth work, the book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda. After all, everyone creates and confronts failure on a daily basis. Why not use it to your advantage? The Other F Word shows you how to: Start an open, productive conversation about failure across your organization Reduce the fear of failure that stifles initiative, creativity and engagement Anticipate, prepare for and respond to failure, so you can leverage it when it happens Harness failure as a catalyst to drive innovation, improve performance and strengthen culture Failure's like gravity – pervasive and powerful. Whether you're a leader or team member of a startup, a growing business, or an established enterprise, failure is today's lesson for tomorrow. Let The Other F Word show you how to apply this lesson and take your company where it needs to go. |
| berkeley product management studio: Microinteractions Dan Saffer, 2013-04-30 It’s the little things that turn a good digital product into a great one. With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message? Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured. Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loops Learn the types of triggers that initiate a microinteraction Create simple rules that define how your microinteraction can be used Help users understand the rules with feedback, using graphics, sounds, and vibrations Use modes to let users set preferences or modify a microinteraction Extend a microinteraction’s life with loops, such as “Get data every 30 seconds” |
| berkeley product management studio: Microsoft SQL Server 2012 Unleashed Ray Rankins, Paul Bertucci, Chris Gallelli, Alex T. Silverstein, 2013-12-09 Buy the print version of¿Microsoft SQL Server 2012 Unleashed and get the eBook version for free! eBook version includes chapters 44-60 not included in the print. See inside the book for access code and details. ¿ With up-to-the-minute content, this is the industry’s most complete, useful guide to SQL Server 2012. ¿ You’ll find start-to-finish coverage of SQL Server’s core database server and management capabilities: all the real-world information, tips, guidelines, and samples you’ll need to create and manage complex database solutions. The additional online chapters add extensive coverage of SQL Server Integration Services, Reporting Services, Analysis Services, T-SQL programming, .NET Framework integration, and much more. ¿ Authored by four expert SQL Server administrators, designers, developers, architects, and consultants, this book reflects immense experience with SQL Server in production environments. Intended for intermediate-to-advanced-level SQL Server professionals, it focuses on the product’s most complex and powerful capabilities, and its newest tools and features. Understand SQL Server 2012’s newest features, licensing changes, and capabilities of each edition Manage SQL Server 2012 more effectively with SQL Server Management Studio, the SQLCMD command-line query tool, and Powershell Use Policy-Based Management to centrally configure and operate SQL Server Utilize the new Extended Events trace capabilities within SSMS Maximize performance by optimizing design, queries, analysis, and workload management Implement new best practices for SQL Server high availability Deploy AlwaysOn Availability Groups and Failover Cluster Instances to achieve enterprise-class availability and disaster recovery Leverage new business intelligence improvements, including Master Data Services, Data Quality Services and Parallel Data Warehouse Deliver better full-text search with SQL Server 2012’s new Semantic Search Improve reporting with new SQL Server 2012 Reporting Services features Download the following from informit.com/title/9780672336928: Sample databases and code examples ¿ ¿ |
| berkeley product management studio: Poker For Dummies Richard D. Harroch, Lou Krieger, 2011-03-10 Know when to hold 'em, know when to fold 'em Poker is America’s national card game, and its popularity continues to grow. Nationwide, you can find a game in progress everywhere. If you want to play, you can find poker games on replicas of 19th century riverboats or on Native American tribal lands. You can play poker at home with the family or online with opponents from around the world. Like bowling and billiards before it, poker has moved out from under the seedier side of its roots and is flowering in the sunshine. Maybe you’ve never played poker before and you don’t even know what a full house is. Poker For Dummies covers the basics. Or perhaps you've played for years, but you just don’t know how to win. This handy guide will help you walk away from the poker table with winnings, not lint, in your pockets. If you’re a poker expert, you still can benefit – some of the suggestions may surprise you, and you can certainly learn from the anecdotes from professional players like T.J. Cloutier and Stu Unger. Know what it takes to start winning hand after hand by exploring strategy; getting to know antes and betting structure; knowing your opponents, and understanding the odds. Poker For Dummies also covers the following topics and more: Poker games such as Seven-Card Stud, Omaha, and Texas Hold'em Setting up a game at home Playing in a casino: Do's and don'ts Improving your play with Internet and video poker Deciphering poker sayings and slang Ten ways to read your opponent's body language Playing in poker tournaments Money management and recordkeeping Knowing when and how to bluff Poker looks like such a simple game. Anyone, it seems, can play it well – but that's far from the truth. Learning the rules can be quick work, but becoming a winning player takes considerably longer. Still, anyone willing to make the effort can become a good player. You can succeed in poker the way you succeed in life: by facing it squarely, getting up earlier than the next person, and working harder and smarter than the competition. Foreword by Chris Moneymaker, 2003 World Series of Poker Champion. |
| berkeley product management studio: Law and Policy for the Quantum Age Chris Jay Hoofnagle, Simson L. Garfinkel, 2022-01-06 The Quantum Age cuts through the hype to demystify quantum technologies, their development paths, and the policy issues they raise. |
| berkeley product management studio: The Economics of Information Technology Hal R. Varian, Joseph Farrell, Carl Shapiro, 2004-12-23 The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas. |
| berkeley product management studio: Technology Strategy Patterns Eben Hewitt, 2018-10-15 Technologists who want their ideas heard, understood, and funded are often told to speak the language of businessâ??without really knowing what that is. This bookâ??s toolkit provides architects, product managers, technology managers, and executives with a shared languageâ??in the form of repeatable, practical patterns and templatesâ??to produce great technology strategies. Author Eben Hewitt developed 39 patterns over the course of a decade in his work as CTO, CIO, and chief architect for several global tech companies. With these proven tools, you can define, create, elaborate, refine, and communicate your architecture goals, plans, and approach in a way that executives can readily understand, approve, and execute. This book covers: Architecture and strategy: Adopt a strategic architectural mindset to make a meaningful material impact Creating your strategy: Define the components of your technology strategy using proven patterns Communicating the strategy: Convey your technology strategy in a compelling way to a variety of audiences Bringing it all together: Employ patterns individually or in clusters for specific problems; use the complete framework for a comprehensive strategy |
| berkeley product management studio: Becoming a More Strategic Product Manager Todd Birzer, 2018-04-25 Product management--done right--should span a healthy mix of the tactical and strategic, but too many product managers get buried in the tactical and underinvest in the strategic. This book is designed to help you, as a product manager, become more strategic--learning what work to say no to, and what to say yes to--and amplifying your impact on your company and its long-term product portfolio.This book is set up in a series of nine lessons over nine days. In our Day 1 discussion, we'll reorient ourselves toward the--often underinvested--strategic parts of our job. And we'll talk through the non-core tactical areas of our work that we should gracefully shed.From Day 2 through Day 8, we'll focus on those areas of our jobs that we should lean into for maximum impact, those areas we should say an emphatic yes to. We'll dive into customer needs, competitive analysis, strategy development, prioritization of development efforts, continuous discovery and delivery, pricing, and finding growth.On Day 9, we'll look at the full package--the practical steps you can take over the next three, six, and nine months to delight your customers, lengthen your competitive lead, and generate more than your fair share of profits. |
| berkeley product management studio: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| berkeley product management studio: The Twitter Book Tim O'Reilly, Sarah Milstein, 2011-11-07 Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about. |
| berkeley product management studio: Modern Recording Techniques David Miles Huber, Robert E. Runstein, 2012-09-10 As the most popular and authoritative guide to recording Modern Recording Techniques provides everything you need to master the tools and day to day practice of music recording and production. From room acoustics and running a session to mic placement and designing a studio Modern Recording Techniques will give you a really good grounding in the theory and industry practice. Expanded to include the latest digital audio technology the 7th edition now includes sections on podcasting, new surround sound formats and HD and audio. If you are just starting out or looking for a step up in industry, Modern Recording Techniques provides an in depth excellent read- the must have book |
| berkeley product management studio: Business Plans for Dummies Paul Tiffany, Colin Barrow, Steven D. Peterson, 2004 Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before -- or if you're brand new to plotting out goals and objectives -- this down-to-earth guide steps you through every milestone in business planning. |
| berkeley product management studio: Make It Stick Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel, 2014-04-14 To most of us, learning something the hard way implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement. |
| berkeley product management studio: Talking to Humans Giff Constable, 2014 |
| berkeley product management studio: Boom and Bust Thomas Schatz, 1999-11-23 On the history of motion pictures |
| berkeley product management studio: Engineering Software as a Service Armando Fox, David A. Patterson, 2016 (NOTE: this Beta Edition may contain errors. See http://saasbook.info for details.) A one-semester college course in software engineering focusing on cloud computing, software as a service (SaaS), and Agile development using Extreme Programming (XP). This book is neither a step-by-step tutorial nor a reference book. Instead, our goal is to bring a diverse set of software engineering topics together into a single narrative, help readers understand the most important ideas through concrete examples and a learn-by-doing approach, and teach readers enough about each topic to get them started in the field. Courseware for doing the work in the book is available as a virtual machine image that can be downloaded or deployed in the cloud. A free MOOC (massively open online course) at saas-class.org follows the book's content and adds programming assignments and quizzes. See http://saasbook.info for details.(NOTE: this Beta Edition may contain errors. See http://saasbook.info for details.) A one-semester college course in software engineering focusing on cloud computing, software as a service (SaaS), and Agile development using Extreme Programming (XP). This book is neither a step-by-step tutorial nor a reference book. Instead, our goal is to bring a diverse set of software engineering topics together into a single narrative, help readers understand the most important ideas through concrete examples and a learn-by-doing approach, and teach readers enough about each topic to get them started in the field. Courseware for doing the work in the book is available as a virtual machine image that can be downloaded or deployed in the cloud. A free MOOC (massively open online course) at saas-class.org follows the book's content and adds programming assignments and quizzes. See http://saasbook.info for details. |
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Berkeley is home to some of the world’s greatest minds leading more than 130 academic departments and 80 …
Admissions - University of California, Berkeley
The University of California, Berkeley, is the No. 1 public university in the world. Over 40,000 students attend classes …
Real-Time Interactive Earthquake Map - University o…
Legend. Earthquakes are shown as circles sized by magnitude (red, < 1 hour; blue, < 1 day, yellow, < 1 …
Home - Office of Undergraduate Admissions
Start your UC Berkeley journey by learning more about the basic admissions requirements that make …
2024-25 Berkeley Academic Guide | Berkeley Academic G…
Compare programs, find detailed degree requirements, discover faculty research specialties, and learn more …
