Advertisement
Air Asia Case Study: A Deep Dive into the Low-Cost Carrier's Success and Challenges
Author: Dr. Anya Sharma, PhD in Business Strategy, Professor of Aviation Management at the University of London, specializing in low-cost airline models and Southeast Asian aviation markets. Her extensive research includes multiple publications on Air Asia and its impact on the global airline industry.
Keywords: Air Asia case study, Air Asia business model, low-cost carrier, LCC, Air Asia strategy, Tony Fernandes, airline management, Southeast Asia aviation, Air Asia marketing, Air Asia financial performance, Air Asia sustainability, Air Asia competition, Air Asia digital transformation
Abstract: This in-depth air asia case study examines the phenomenal rise of Air Asia, a low-cost carrier (LCC) that revolutionized air travel in Southeast Asia and beyond. We explore the strategic decisions, operational efficiencies, and marketing innovations that fueled its success, while also analyzing the challenges faced, including economic downturns, safety concerns, and competition. This air asia case study provides a comprehensive analysis of its business model, financial performance, and future prospects, offering valuable insights for aspiring entrepreneurs and aviation professionals alike.
Publisher: Emerald Publishing, a leading publisher of business and management research with a strong reputation for high-quality academic journals and case studies. Their expertise aligns perfectly with the rigorous analysis required for an effective air asia case study.
Editor: Dr. David Chen, MBA, PhD in Finance, a seasoned editor with extensive experience in publishing business case studies focusing on the Asia-Pacific region. He has overseen numerous publications on successful and struggling businesses, providing valuable insights to a global readership.
1. The Genesis of a Low-Cost Revolution: An Air Asia Case Study
The air asia case study begins with the acquisition of the struggling Air Asia by Tony Fernandes in 2001. This marked a pivotal moment, transforming a financially troubled airline into a regional powerhouse. Fernandes's vision was simple yet revolutionary: to make air travel affordable and accessible to the masses in Southeast Asia. This air asia case study will dissect how this vision translated into a concrete strategy.
The core of Air Asia's success lies in its highly efficient low-cost model. This air asia case study will examine the key components: point-to-point routes, minimizing ancillary costs, aggressive marketing, and leveraging technology. This model, meticulously crafted and constantly refined, is the foundation of the entire air asia case study analysis.
2. Operational Efficiency: A Cornerstone of the Air Asia Case Study
This section of the air asia case study delves into the operational intricacies that contributed to Air Asia's success. This includes:
Fleet Standardization: Operating a standardized fleet reduces maintenance costs and training requirements, a crucial aspect of the air asia case study.
High Aircraft Utilization: Maximizing flight hours through efficient scheduling is another key component of the air asia case study's operational efficiency.
Lean Staffing: Streamlining operations with a lean workforce, carefully managing employee roles, also forms a crucial part of the air asia case study.
Ancillary Revenue Generation: Air Asia expertly monetizes add-on services like baggage fees, seat selection, and in-flight meals, a significant part of the air asia case study's profitability.
3. Marketing and Branding: The Air Asia Case Study’s Marketing Prowess
Air Asia’s marketing strategy is a significant element in the air asia case study. The airline effectively targeted price-sensitive consumers through aggressive promotional campaigns and a strong online presence. This air asia case study will analyze:
Aggressive Pricing: Offering extremely competitive fares to attract a wide customer base is a fundamental aspect of this air asia case study.
Digital Marketing: Leveraging social media and online booking platforms effectively is another key part of this air asia case study.
Brand Building: Cultivating a fun and youthful brand image, differentiated from its competitors, forms a crucial aspect of this air asia case study.
4. Challenges and Adaptability in the Air Asia Case Study
Despite its success, Air Asia has faced significant challenges. This section of the air asia case study examines:
Economic Downturns: The impact of global economic crises on passenger demand is a key aspect of this air asia case study.
Safety Concerns: Addressing safety concerns and maintaining a high safety record is vital, and this is discussed in the air asia case study.
Competition: Navigating intense competition from other LCCs and full-service airlines is crucial, as detailed in this air asia case study.
Fuel Price Volatility: Managing the impact of fluctuating fuel prices is discussed in the air asia case study.
5. Digital Transformation: A Key Aspect of the Air Asia Case Study
Air Asia's adoption of technology has been pivotal to its success. This section of the air asia case study analyzes:
Online Booking System: The development of a user-friendly online booking system has significantly improved efficiency.
Mobile App: The creation of a mobile app has enhanced customer convenience and booking ease.
Data Analytics: Using data analytics to optimize pricing and route planning forms a crucial aspect of this air asia case study.
6. Financial Performance: A Deep Dive in the Air Asia Case Study
This air asia case study will analyze Air Asia's financial performance over the years, including revenue growth, profitability, and shareholder value. It will also assess the impact of various factors, such as economic conditions and fuel prices, on its financial health.
7. Sustainability and Corporate Social Responsibility in the Air Asia Case Study
This section of the air asia case study will examine Air Asia's commitment to environmental sustainability and its corporate social responsibility initiatives. This includes efforts to reduce carbon emissions and support local communities.
8. Future Outlook and Strategic Implications of the Air Asia Case Study
This air asia case study concludes with a discussion of Air Asia's future prospects, considering emerging trends in the aviation industry and the potential impact of technological advancements. It will also offer strategic implications for other airlines seeking to replicate Air Asia's success.
Conclusion
The air asia case study presented here offers a comprehensive analysis of a remarkable business success story. Air Asia's journey demonstrates the power of a well-defined low-cost model, operational efficiency, innovative marketing, and adaptability in the face of challenges. Its success serves as a valuable lesson for aspiring entrepreneurs and established businesses alike, highlighting the importance of strategic planning, operational excellence, and a relentless focus on customer value.
FAQs
1. What is Air Asia's key competitive advantage? Air Asia's competitive advantage lies in its highly efficient low-cost model, combined with aggressive marketing and a strong brand image.
2. How has Air Asia managed to maintain profitability despite fluctuating fuel prices? Air Asia employs various strategies to mitigate the impact of fuel price volatility, including hedging and fuel-efficient aircraft.
3. What are some of the challenges Air Asia faces in the future? Air Asia faces challenges such as increased competition, economic downturns, and environmental concerns.
4. What role has technology played in Air Asia's success? Technology has been crucial, enabling efficient online booking, mobile access, and data-driven decision-making.
5. How does Air Asia's sustainability strategy contribute to its overall business model? A commitment to sustainability enhances its brand image, attracts environmentally conscious customers, and contributes to long-term viability.
6. What is Air Asia's approach to customer service? While focused on low costs, Air Asia strives to maintain satisfactory customer service levels through efficient online platforms and prompt issue resolution.
7. How does Air Asia manage its human resources? Air Asia employs a lean staffing model, focusing on efficient operations and streamlined processes.
8. What is Air Asia's expansion strategy? Air Asia continues to expand its network by adding new routes and expanding into new markets while also focusing on regional connectivity.
9. What is the impact of Air Asia on the Southeast Asian aviation market? Air Asia has significantly democratized air travel in Southeast Asia, making it more accessible and affordable for a wider segment of the population.
Related Articles
1. "Air Asia's Business Model: A Case Study in Low-Cost Carrier Success": This article provides a detailed analysis of Air Asia's business model, including its revenue streams, cost structure, and competitive advantages.
2. "The Role of Technology in Air Asia's Growth": This article examines how technology has been instrumental in Air Asia's success, from online booking to data analytics.
3. "Air Asia's Marketing Strategies: A Comparative Analysis": This article compares Air Asia's marketing strategies with those of its competitors, highlighting its unique approach.
4. "The Impact of Economic Downturns on Air Asia's Financial Performance": This article analyses how Air Asia has weathered economic storms and adapted its strategies accordingly.
5. "Air Asia's Sustainability Initiatives: A Critical Assessment": This article evaluates Air Asia's environmental and social responsibility efforts.
6. "Air Asia's Human Resource Management Practices": This article explores Air Asia's approach to human resource management, including recruitment, training, and employee retention.
7. "The Future of Air Asia: Challenges and Opportunities": This article discusses the potential challenges and opportunities facing Air Asia in the coming years.
8. "A Comparative Study of Low-Cost Carriers in Southeast Asia: The Case of Air Asia": This article compares Air Asia with other LCCs in Southeast Asia, highlighting its strengths and weaknesses.
9. "Air Asia's Expansion Strategy in the Asian Market": This article analyzes Air Asia's expansion strategies across the Asian region and its competitive positioning.
| air asia case study: Asia's Star Brands Paul Temporal, 2012-11-28 ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as also rans to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future. |
| air asia case study: Services Marketing Cases in Emerging Markets Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen, 2016-09-08 This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services. |
| air asia case study: Up in the Air Greg J. Bamber, Jody Hoffer Gittell, Thomas A. Kochan, Andrew Von Nordenflycht, 2013-07-15 And you thought the passengers were mad. Airline employees are fed up, too-with pay cuts, increased workloads and management's miserly ways, which leave workers to explain to often-enraged passengers why flying has become such a miserable experience.—New York Times, December 22, 2007When both an industry's workers and its customers report high and rising frustration with the way they are being treated, something is fundamentally wrong. In response to these conditions, many of the world's airlines have made ever-deeper cuts in services and their workforces. Is it too much to expect airlines, or any other enterprise, to provide a fair return to investors, high-quality reliable service to their customers, and good jobs for their employees?Measured against these three expectations, the airline industry is failing. In the first five years of the twenty-first century alone, U.S. airlines lost a total of $30 billion while shedding 100,000 jobs, forcing the remaining workers to give up over $15 billion in wages and benefits. Combined with plummeting employee morale, shortages of air traffic controllers, and increased congestion and flight delays, a total collapse of the industry may be coming. Is this state of affairs inevitable? Or is it possible to design a more sustainable, less volatile industry that better balances the objectives of customers, investors, employees, and the wider society? Does deregulation imply total abrogation of government's responsibility to oversee an industry showing the clear signs of deterioration and increasing risk of a pending crisis?Greg J. Bamber, Jody Hoffer Gittell, Thomas A. Kochan, and Andrew von Nordenflycht explore such questions in a well-informed and engaging way, using a mix of quantitative evidence and qualitative studies of airlines from North America, Asia, Australia, and Europe. Up in the Air provides clear and realistic strategies for achieving a better, more equitable balance among the interests of customers, employees, and shareholders. Specifically, the authors recommend that firms learn from the innovations of companies like Southwest and Continental Airlines in order to build a positive workplace culture that fosters coordination and commitment to high-quality service, labor relations policies that avoid long drawn-out conflicts in negotiating new agreements, and business strategies that can sustain investor, employee, and customer support through the ups and downs of business cycles. |
| air asia case study: Marketing Cases from Emerging Markets Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, 2013-09-03 Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. |
| air asia case study: Hazardous Air Pollutants Dong-Chun Shin, 2016-04-06 Hazardous Air Pollutants: Case Studies from Asia examines the variety of public health problems, such as cardiovascular disease, respiratory disease, increased mortality, and impaired mental health, that are severely affecting multiple Asian countries as a result of exposure to high concentrations of air pollution in the wake of rapid industrializa |
| air asia case study: AirAsia Rizal Ahmad, 2016 This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, 'AirAsia: The Sky's the Limit'. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This article documents AirAsia's marketing strategy and discusses its approach towards 'market development' and 'product development'. The Blue Ocean Strategy concept is used as a tool to examine AirAsia's strategic moves. |
| air asia case study: Short Cases for Business Studies Syed Tabrez Hassan, This book is for all those students and mentors who want to learn or teach from case study method. This book can also act like a self-help book for all those who want to challenge themselves for learning of business strategies. Treat these short cases as problems for self learning and try to view and solve from different stakeholders' perspective. Happy Learning. |
| air asia case study: Global Marketing Management Kiefer Lee, Steve Carter, 2012-03-29 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment. |
| air asia case study: Urbanization in Southeast Asia Yap Kioe Sheng, Moe Thuzar, 2012 Urbanization occurs in tandem with development. Countries in Southeast Asia need to build - individually and collectively - the capacity of their cities and towns to promote economic growth and development, to make urban development more sustainable, to mitigate and adapt to climate change, and to ensure that all groups in society share in the development. This book is a result of a series of regional discussions by experts and practitioners involved in the urban and planning of their countries. It highlights urbanization issues that have implications for regional - including ASEAN - cooperation, and provides practical recommendations for policymakers. It is a first step towards assisting governments in the region to take advantage of existing collaborative partnerships to address the urban transformation that Southeast Asia is experiencing today. |
| air asia case study: Handbook of Technology Application in Tourism in Asia Azizul Hassan, 2022-07-09 It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry. |
| air asia case study: Airline Network Planning and Scheduling Ahmed Abdelghany, Khaled Abdelghany, 2018-11-20 A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling. |
| air asia case study: Handbook of Research on the Significance of Forensic Accounting Techniques in Corporate Governance Kamwani, Suleman Sherali, Vieira, Elisabete S., Madaleno, Mara, Azevedo, Graça, 2022-02-25 The financial community has undergone a realization of the failure of corporate communication required for forensic professionals to expose structural weaknesses within businesses. Many organizations and businesses within the financial community have flawed internal controls, poor corporate governance, and fraudulent financial statements. It is vital to develop forensic accounting techniques to reduce external auditor deficiencies in fraud detection and their implications and enhance corporate efficiency in fraud detection. The Handbook of Research on the Significance of Forensic Accounting Techniques in Corporate Governance discusses forensic accounting techniques and how forensic accountants add value while investigating claims and fraud. It further highlights the benefits of forensic accounting audits for corporate benefits and evidence acceptability. Covering topics such as credit card fraud, blockchain technology, and developing countries, this book is an excellent resource for accounting professionals, external auditors, students and faculty of higher education, auditors, researchers, and academicians. |
| air asia case study: An Introduction to the Geography of Tourism Velvet Nelson, 2017-03-03 Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces undergraduate students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism. Indeed, geography and tourism have always been interconnected, and Velvet Nelson reinforces the relationship between them by using both human and physical geography to interpret all facets of tourism—economic, social, and environmental. She shows how geography provides the tools and concepts to consider both the positive and negative factors that affect tourists and destinations as well as the effects tourism has on both peoples and places. Her real-world case studies, based both on research and on the experiences of tourists themselves, vividly illustrate key issues. This comprehensive, thematically organized introduction will enhance students’ understanding of geographic concepts and how they can be used as a way of viewing and understanding the world. |
| air asia case study: Strategic Management and Policy in the Global Aviation Industry Kurnaz, Salim, Rodrigues, Antonio, Padhra, An?l, 2024-04-09 The aviation industry presents a unique conundrum with the complex relationship between government oversight and business management. While the aviation industry operates in a business-oriented manner, a considerable number of aviation companies and airports worldwide are still government-owned. The COVID-19 pandemic has accentuated the pivotal role of governments in the industry, highlighting the need for a comprehensive understanding of this interaction, given the sector's massive economic influence and the extensive investment required. The need for an in-depth exploration of this liaison has never been more pressing. Strategic Management and Policy in the Global Aviation Industry offers an insightful and comprehensive solution to this enigmatic issue. This book delves into the dynamics of the aviation sector's reliance on government intervention and support, providing invaluable perspectives for academic scholars and industry enthusiasts. It explores the critical role governments play in the development and sustainability of aviation companies, especially in the wake of the pandemic, where governments worldwide stepped in to bolster their national aviation companies. Additionally, the book explores the industry's efforts to align with the United Nations' sustainability targets and the critical influence of government regulations in achieving these goals. It also dissects the digital transformation and the integration of innovative technologies in aviation, setting the stage for a more efficient and innovative industry. Furthermore, it unveils the burgeoning role of artificial intelligence in the quest for cost reduction and enhanced operational efficiency in the fiercely competitive aviation market. |
| air asia case study: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship Khosrow-Pour, D.B.A., Mehdi, 2018-11-09 As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. |
| air asia case study: Tourism and Climate Change Daniel Scott, C. Michael Hall, Gossling Stefan, 2012-06-14 Climate change is the single most important global environmental and development issue facing the world today and has emerged as a major topic in tourism studies. Climate change is already affecting the tourism industry and is anticipated to have profound implications for tourism in the twenty-first century, including consumer holiday choices, the geographic patterns of tourism demand, the competitiveness and sustainability of destinations and the contribution of tourism to international development. Tourism and Climate Change: Impacts, Adaptation and Mitigation is the first book to provide a comprehensive overview of the theory and practice of climate change and tourism at the tourist, enterprise, destination and global scales. Major themes include the implications of climate change and climate policy for tourism sectors and destinations around the world, tourist perceptions of climate change impacts, tourism’s global contribution to climate change, adaptation and mitigation responses by all major tourism stakeholders, and the integral links between climate change and sustainable tourism. It combines a thorough scientific assessment of the climate-tourism interrelationships with discussion of emerging mitigation and adaptation practice, showcasing international examples throughout the tourism sector as well as actions by other sectors that will have important implications for tourism. Written by three leading academics in this field, this critical contribution highlights the challenges of climate change within the tourism community and provides a foundation for decision making for both reducing the risks, and taking advantage of the opportunities, associated with climate change. This comprehensive discussion of the complexities of climate change and tourism is essential reading for students, academics, business leaders and government policy makers. |
| air asia case study: The Geographies of Air Transport Andrew R. Goetz, Lucy Budd, 2016-03-09 Making a detailed contribution to geographies of air transport and aeromobility, this book examines the practices and processes that produce particular patterns of air transport provision both regionally and globally. In so doing, it updates the seminal contributions of Eva Taylor (1945), Kenneth Sealy (1957), Brian Graham (1995) and others to the study of air transport geography. Leading scholars in the field offer a unique insight into the key developments that have occurred in the field and the implications that these developments have had for geography, geographers, and global patterns of past, present and future air transport. Although globalization and liberalization processes have greatly expanded the demand for air transport over the last two decades, the industry has experienced several major setbacks due to economic, security, and environmental concerns. Many of these impacts have been much more pronounced in some regions, such as North America and Europe while others, such as Asia-Pacific have not been as adversely affected. Accordingly, there is a clear need to examine these recent economic and geopolitical changes from a geographical perspective given the differentiated pattern of effects from global processes. Addressing this need, this volume opens with thematic chapters covering key topics such as the historical geographies, socio-cultural mobilities, environmental externalities, urban geographies, and sustainability of the global air transport industry, followed by regional analysis of the industry in Asia-Pacific, Latin America, Greater Middle East and Africa as well as North America and Europe. |
| air asia case study: The Changing Face of Management in Thailand Tim Andrews, Sununta Siengthai, 2009-05-19 In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation. |
| air asia case study: Cleared for Take-Off Thomas C. Lawton, 2017-03-02 Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy. |
| air asia case study: Liberalization in Aviation Hartmut Wolf, Peter Forsyth, David Gillen, Kai Hüschelrath, Hans-Martin Niemeier, 2016-05-06 The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future. |
| air asia case study: The Economic Effects of Air Transport Market Liberalisation Eyden Samunderu, |
| air asia case study: Rethinking Marketing Philip Kotler, 2012-12-11 This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them. |
| air asia case study: The History and Evolution of Tourism Prokopis A. Christou, 2022-02-11 This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It discusses significant travel, tourism and hospitality events while referring to tourism-related notions and theories that have been developed since the beginnings of tourism. Its scope moves beyond a comprehensive historical account of facts and events. Instead, it bridges these with contemporary issues, challenges and concerns, hence enabling readers to connect tourism past with the present and future. This textbook aspires to enhance readers' comprehension of the perplexed system of tourism, promoting decision-making and even the development of new theories. This book will be of great interest to academics, practitioners and students from a wide variety of disciplines, including tourism, hospitality, events, sociology, psychology, philosophy, history and human geography. |
| air asia case study: GAME THEORY FOR MANAGERS CHADHA, ALKA, 2020-07-01 The new edition of the book has been streamlined for effective reading and clarity. It explains the concepts of game theory in a way that is easy to understand and will be useful for the students of MBA programmes. It will help the readers to think strategically in interactions that they may encounter as managers. The book uses a mix of mathematics and intuitive reasoning for efficient learning outcomes. The case studies dwell on diverse issues such as politics, diplomacy, geopolitics, movies, sports, health care, environment, besides business and economics. Each chapter includes Solved Examples, Summary, Key Words and Exercises. An Instructor’s Manual is available for professors who adopt this book that includes PowerPoint slides, answers to select problems given in the text and a variety of multiple-choice questions. The second edition of the book has expanded the text and included more diagrams for a clearer understanding of concepts such as mixed strategy games, duopoly games, strategic moves and coalition games. It has also updated case-studies on current topics including corona virus pandemic, oil crash, trade war, arms race escalation, etc. TARGET AUDIENCE Management Students |
| air asia case study: Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport Management Association, Information Resources, 2020-09-24 As with other transportation methods, safety issues in aircraft can result in a total loss of life. Recently, the air transport industry has come under immense scrutiny after several deaths occurred due to aircraft design and airlines that allowed improperly inspected aircraft to fly. Spacecraft too have found errors in system software that could lead to catastrophic failure. It is imperative that the aviation and aerospace industries continue to revise and refine safety protocols from the construction and design of aircraft, to secure and improve aviation systems, and to test and inspect aircraft. The Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport is a vital reference source that examines the latest scholarly material on the use of adaptive and assistive technologies in aviation to establish clear guidelines for the design and implementation of such technologies to better serve the needs of both military and civilian pilots. It also covers new information technology use in aviation systems to streamline the cybersecurity, decision making, planning, and design processes within the aviation industry. Highlighting a range of topics such as air navigation systems, computer simulation, and airline operations, this multi-volume book is ideally designed for pilots, scientists, engineers, aviation operators, air traffic controllers, air crash investigators, teachers, academicians, researchers, and students. |
| air asia case study: How Management Works DK, 2022-03-29 Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide. Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more effective to lead through influence or control? Is delegation the key to productivity and how do you deal with different personalities? Drawing on the latest theories and practices - and packed with graphics and diagrams that demystify complex management concepts - this book explains everything you need to know to build your management skills and get the very best out of your team. It is essential reading if you are an established or aspiring manager, or are studying a course in business or management. Much more than a standard business-management or self-help book, How Management Works shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone looking to start their own business, become a more effective leader, or simply learn more about the world of business and management. |
| air asia case study: Exploring Strategy, Text and Cases, 12th Edition Gerry Johnson, 2019 Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions ab. |
| air asia case study: Post-COVID Tourism and Hospitality Dynamics Umendra Narayan Shukla, Sharad Kumar Kulshreshtha, 2024-01-09 This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic. |
| air asia case study: Internationalization and Managing Networks in the Asia Pacific Nipawan Thirawat, 2017-03-02 Internationalization and Managing Networks in the Asia Pacific consists of theories and analysis in sections that are related to network management, the power of business networking and the significance and role that business networking plays in propelling organizations towards international business, especially in Asia. Moreover, it includes stakeholder theory and applications of relevant theories to assist in identifying key stakeholders in the ASEAN Economic Community (AEC). The first section contains various fascinating headings, such as analysis of stakeholders' needs, negotiation techniques with stakeholders, relationship management with stakeholders and the role of network management in expanding international business within Asia. The second section emphasizes internationalization theories and empirical evidence with case studies of Asian multinational companies that have succeeded in expanding abroad, such as Singaporean, Taiwanese, Thai, Malaysian and Indonesian companies. These help provide guidelines of analysis for the adaptations these companies made to internationalize successfully, market penetration strategies used for the AEC and international expansion of Asian companies across countries in Asia and other continents. In addition, an included debate provides information on the applications of business networking and internationalization theories, best practices and development policy recommendations, along with a discussion of the role of the public sector in supporting overseas expansion of the private sector. - Consists of two interesting and important topics about network management and internationalization - Focuses on the role of Asian companies, including international activities - Includes case studies and empirical evidence from works by researchers and experts on network management and international business expansion - Provides policy advice to the public sectors within Asia on formulating and implementing policies - Offers insight into the role of the public sector in supporting international business activities of the private sector |
| air asia case study: Introduction to Aviation Management Andreas Wald, Christoph Fay, Ronald Gleich, 2010 This volume provides an introduction to aviation management covering all major actors and processes, the fundamental structures, and the economic and regulatory background of the industry. It comprises contributions from experienced practitioners of the aviation industry and from scholars in that field. |
| air asia case study: Passengers' experiences of air travel Great Britain: Parliament: House of Commons: Transport Committee, 2007-07-26 Air travel has expanded hugely and in 2005, 228 million passengers travelled through UK airports. This title looks at the passenger experience of air travel from purchasing a ticket to boarding the plane, including travel to and from the airport, check-in and security, and complaint resolution. |
| air asia case study: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| air asia case study: The Routledge Handbook of Tourism in Asia C. Michael Hall, Stephen J. Page, 2016-09-13 Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future. |
| air asia case study: Airlines and Developing Countries Kenneth Button, 2023-06-06 Airlines and Developing Countries works to address some of the key challenges that are confronting airlines and public policy makers, helping to fill a number of voids in our knowledge. |
| air asia case study: Cost Accounting: A Decision-oriented Approach Gunther Friedl, Christian Hofmann, Burkhard Pedell, Peter Schafer, 2022-11-08 Analyzing and managing costs is crucial for business success. Industrial, service, and non-profit companies will not be successful in the long-term if they do not understand their costs.This textbook introduces the basic concepts and current developments in cost accounting. The book features numerous anecdotal examples from a wide range of industries, case studies, Microsoft Excel examples, and exercises to ensure a sustainable learning success. |
| air asia case study: Economic and Environmental Regulation of International Aviation Steven Truxal, 2016-12-01 The core structure of the regulatory regime for international civil aviation (the ‘Chicago System’) is inter–national. The features of the Chicago System were designed in an era when the world’s airlines were State–owned, and the most pressing international concerns were for navigation and safety regulation. Economic liberalization and intense globalization since the Second World War have impacted on the industry; today, it is global. This book observes the developing governance of global aviation, taking into account the concepts of sovereignty, jurisdiction and territoriality, and the proliferation of actors and participants as partners in a global public policy network, to posit that an upgraded system of global governance for civil aviation helps to explain the emerging complex landscape for global governance of civil aviation. As evidence of the emerging, complex matrix of governance of global aviation, this book identifies and reviews a selection of contemporary, transnational economic and environmental challenges facing the globalized aviation sector, e.g. fair competition safeguards, consumer protection, noise pollution and greenhouse gas emissions, and the respective ‘legal’ and policy actions taken at national level (United Arab Emirates, Qatar and People’s Republic of China), regional level (the European Union) and international level (UN Framework Convention on Climate Change and International Civil Aviation Organization). The book concludes that economic and environmental regulation of international aviation, designed for an inter–national world of yesterday, evolves into global governance of aviation, which is more suited for today’s global world. This book will be of particular interest to scholars and practitioners of aviation law, competition law and environmental law, as well as in the areas of transnational law, global governance and international relations. |
| air asia case study: Low Cost Carriers Stephen Ison, 2017-07-05 Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories. |
| air asia case study: Financing and Managing Projects, Volume I Nand L. Dhameja, Ashok Panjwani, 2017-09-21 Project is an instrument of change and no project is complete unless its objective is achieved. Every project is specific and unique and the term ÒprojectÓ is constantly expanding and ever changing. This first volume deals with the managerial aspects of a project, i.e., project phases; its formulation and appraisal techniques; there is no single best technique and executive judgment is essential. Every chapter outlines the objectives to be delivered and includes project instances, brief case examples, and case studies that provide an analytical kit for executives and professionals. The book makes for a lucid reading and serves as a guide for the reader. It has been written based on our experiences gained and feedback collected from teaching, training, and delivering various consultancy projects.. |
| air asia case study: Moving the Masses: Bus-Rapid Transit (BRT) Policies in Low Income Asian Cities Suryani Eka Wijaya, Muhammad Imran, 2019-02-25 Public transport in low-income Asian (LIA) cities fails to meet people’s mobility needs, generates high greenhouse gas (GHG) emissions and worsens social exclusion. Following successful Bus Rapid Transit (BRT) projects in Bogota and Curitibá, LIA countries promoted BRT in their large to medium-sized cities. However, the political and institutional structure distinctive to LIA cities makes their implementation difficult. This book investigates policy tensions by examining the planning and attempted implementation of BRT projects, taking Bandung and Surabaya in Indonesia as case studies. It analyses BRT to understand how power and communication gaps in institutional relationships between different actors at multiple levels of governance create conflict, and concludes that top-down policies and funding mechanisms cause tension in intergovernmental relationships. It also found that BRT solutions generated socio-political tension arising from the socio-economic realities and local political dynamics that shaped city structure, mobility patterns and capacity in resolving conflicts. The superimposed BRT solution generated discursive tension because conflicting discourses were not aligned with local economic, social, and environmental issues. The book highlights the need to take into consideration the vital role of local social and political actors, institutions and planning processes as they respond to and shape policies that are imposed by higher levels. |
| air asia case study: Strategic Human Capital Development in Asia Richard R. Smith, 2022-06-23 Asia continues to ascend as an economic powerhouse and a strategic priority for business leaders around the world, yet there is often limited understanding of the human capital systems that fuel the economic engines of the region. This book brings together the perspectives from economics, sociology, and management to highlight the business implications of human capital development in Asia. This book provides new insights on human capital systems in Asia by considering the country context through a 'Human Capital Ecosystem' framework. Applying this framework, constituent outline, and comparable points across each of the countries in Asia, Smith translates national policies into insights on the drivers, challenges, and opportunities in individual countries. Each chapter also draws out clear business and HR implications based on the above framework and analysis. While Asia continues to be a critical priority for businesses, there is limited understanding on how to manage and navigate the human capital systems in each of the region’s diverse countries. This book will serve as a helpful reference for managers or supplemental study guide for graduate students working to understand how to execute business strategy in major economies of Asia. |
Air Arabia
We offer comfort, reliability and value for money air travel across our network in 50 countries. Our priority is to provide best possible connections to our passengers …
AirArabia
Air Rewards, Air Arabia's Loyalty program, is the most generous loyalty program in the region. Based on a simple earn and redeem plan, Air Rewards offers you …
Manage Booking
Enjoy fast track check-ins and boarding, hassle-free immigration processing, convenient porter air travel services and well-equipped lounges to relax in.
Offres de vols à petits prix avec Air Arabia
Trouvez des offres de vols à petits prix avec Air Arabia. Bénéficiez de bagages généreux, de sièges spacieux, d'un enregistrement en ligne et gagnez des …
Cheap Flight Deals With Air Arabia
Find cheap flights with Air Arabia. Generous baggage, spacious seats, online check-in and earn points. Book now!
Air Arabia
We offer comfort, reliability and value for money air travel across our network in 50 countries. Our priority is to provide …
AirArabia
Air Rewards, Air Arabia's Loyalty program, is the most generous loyalty program in the region. Based on a …
Manage Booking
Enjoy fast track check-ins and boarding, hassle-free immigration processing, convenient porter air travel services …
Offres de vols à petits prix avec Air Arabia
Trouvez des offres de vols à petits prix avec Air Arabia. Bénéficiez de bagages généreux, de sièges spacieux, d'un …
Cheap Flight Deals With Air Arabia
Find cheap flights with Air Arabia. Generous baggage, spacious seats, online check-in and earn points. Book …
