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Affiliate Marketing for Adidas: A Comprehensive Guide
Author: Sarah Chen, MBA, Certified Digital Marketing Specialist with 10+ years experience in performance marketing, specializing in affiliate program management for major international brands.
Publisher: Affiliate Marketing Insider, a leading online publication providing insightful analysis and practical advice on affiliate marketing strategies and best practices.
Editor: David Lee, experienced editor specializing in e-commerce and digital marketing content with over 15 years experience in the field.
Keywords: affiliate marketing for Adidas, Adidas affiliate program, Adidas influencer marketing, Adidas affiliate commission, Adidas partner program, Adidas affiliate network, how to become an Adidas affiliate, Adidas affiliate marketing strategy, Adidas affiliate links, earn money with Adidas affiliate program.
Introduction:
Affiliate marketing for Adidas presents a lucrative opportunity for both the brand and its affiliates. Adidas, a global sportswear giant, leverages its vast product catalog and strong brand recognition to create a compelling affiliate program. This comprehensive guide delves into the intricacies of affiliate marketing for Adidas, exploring the program's structure, strategies for success, and potential challenges. We’ll examine how to join the program, optimize your marketing efforts, and ultimately maximize your earnings through effective affiliate strategies.
H1: Understanding the Adidas Affiliate Program
Adidas, recognizing the power of affiliate marketing, likely operates a robust program. While the specifics may vary depending on regional availability and program updates, the core principles remain consistent. The program structure typically involves affiliates promoting Adidas products via unique tracking links. Upon successful sales generated through these links, affiliates receive a commission, a percentage of the sale price. Key aspects to understand include:
Commission Structure: The commission rate for affiliate marketing for Adidas can vary depending on the product category, promotional period, and the affiliate's performance. Researching the current commission structure directly through the Adidas affiliate network is crucial.
Cookie Duration: The cookie duration determines how long the affiliate's link remains active after a customer clicks it. A longer cookie duration increases the chances of earning a commission from a delayed purchase.
Payment Terms: Understanding how and when Adidas pays its affiliates is vital. The program likely outlines a minimum payout threshold and payment schedule.
Reporting and Tracking: A reliable affiliate platform provides detailed tracking of clicks, conversions, and earnings. This data is essential for analyzing performance and optimizing strategies.
H2: Strategies for Successful Affiliate Marketing for Adidas
Successfully navigating affiliate marketing for Adidas demands a strategic approach. Here are key elements to consider:
Niche Selection: Focusing on a specific niche within the broader Adidas market can significantly improve targeting efficiency. For instance, focusing on running shoes, yoga apparel, or specific sports enthusiasts might lead to higher conversion rates. Tailoring your content and marketing efforts to a specific niche is vital for effective affiliate marketing for Adidas.
Content Marketing: Creating high-quality content is crucial. This includes blog posts, reviews, comparison articles, and social media updates showcasing Adidas products. Excellent content attracts organic traffic and builds trust, both critical for affiliate success.
Influencer Marketing: Collaborating with relevant influencers can significantly boost visibility. Influencer marketing for Adidas, done correctly, can expose your affiliate links to a highly engaged audience receptive to the Adidas brand.
SEO Optimization: Search Engine Optimization (SEO) is vital for driving organic traffic to your affiliate links. Keyword research focusing on relevant Adidas product searches and incorporating those keywords naturally into your content is essential. Using long-tail keywords will help you target a more specific and engaged audience.
Paid Advertising: Consider using paid advertising channels like Google Ads or social media ads to further drive traffic to your affiliate links. This can significantly accelerate results, especially when targeting specific keywords relevant to affiliate marketing for Adidas.
Email Marketing: Building an email list allows you to directly market to engaged subscribers interested in Adidas products. This personalized approach can lead to higher conversion rates than relying solely on organic traffic.
H3: Choosing the Right Affiliate Network for Adidas
Adidas likely partners with various affiliate networks. Researching and selecting a suitable network is crucial. Consider factors like:
Commission Rates: Compare commission rates offered by different networks promoting Adidas products.
Affiliate Support: Look for networks providing dedicated support and resources for their affiliates.
Tracking Accuracy: Ensure the network offers reliable tracking and reporting features.
Payment Reliability: Choose a network known for prompt and consistent payments.
H4: Challenges in Affiliate Marketing for Adidas
While affiliate marketing for Adidas offers significant potential, several challenges need to be addressed:
Competition: The Adidas market is competitive. Standing out requires compelling content and effective marketing strategies.
Commission Rates: Commission rates might be lower compared to other brands, requiring a higher volume of sales to generate substantial income.
Product Availability: Keeping up with new product releases and ensuring your promoted products are readily available is crucial for maintaining credibility.
Adherence to Guidelines: Strictly following Adidas's affiliate program guidelines is essential to avoid account suspension.
Conclusion:
Affiliate marketing for Adidas offers a compelling avenue for generating income through promoting high-quality sportswear and athletic apparel. However, success requires a strategic approach that combines targeted content creation, effective marketing strategies, and a keen understanding of the Adidas affiliate program's terms and conditions. By focusing on niche selection, SEO optimization, and building a loyal audience, affiliates can maximize their potential within this competitive yet rewarding market. Remember, consistent effort and adaptation are key to achieving long-term success in affiliate marketing for Adidas.
FAQs:
1. How do I join the Adidas affiliate program? You'll likely need to apply through an affiliate network partnered with Adidas. Check the Adidas website or popular affiliate networks for opportunities.
2. What is the typical commission rate for Adidas affiliates? The commission rate varies and is usually outlined within the specific affiliate program details. It may fluctuate based on product category and promotional periods.
3. How are payments made in the Adidas affiliate program? Payment methods will be specified by the affiliate network through which you participate.
4. How long is the cookie duration for Adidas affiliate links? The cookie duration is typically defined within the program's terms and conditions; it varies depending on the affiliate network.
5. What types of content work best for Adidas affiliate marketing? High-quality product reviews, comparisons, style guides, and fitness-related content focused on specific niches tend to perform well.
6. Can I use paid advertising to promote Adidas products through my affiliate links? Generally, yes, but always adhere to Adidas's guidelines on advertising practices.
7. How do I track my performance in the Adidas affiliate program? The affiliate network provides a dashboard with detailed analytics including clicks, conversions, and earnings.
8. What happens if I violate the Adidas affiliate program terms? Violating the terms might lead to account suspension or termination.
9. Are there any specific legal considerations for Adidas affiliate marketing? Yes, ensure you comply with all relevant advertising regulations and disclosure requirements. Always clearly disclose your affiliate relationship to your audience.
Related Articles:
1. "Boosting Your Adidas Affiliate Earnings: Advanced Strategies": This article explores advanced techniques for maximizing affiliate income through sophisticated marketing strategies and leveraging data analytics.
2. "A Beginner's Guide to Adidas Affiliate Marketing: Setting Up Your First Campaign": This article focuses on getting started, including application processes, setting up tracking, and choosing your niche.
3. "Choosing the Right Affiliate Network for Adidas Products": This article compares different affiliate networks, highlighting their strengths and weaknesses in terms of commission rates, support, and tracking accuracy.
4. "Content Ideas for Adidas Affiliate Marketing: Creating High-Converting Content": This article provides a wide range of content ideas, including blog posts, videos, and social media content that resonates with target audiences.
5. "Legal Compliance for Adidas Affiliate Marketing: Avoiding Common Pitfalls": This article clarifies legal requirements, including disclosure requirements and advertising standards, ensuring affiliates avoid legal issues.
6. "The Power of Influencer Marketing for Adidas Affiliates: A Case Study": This article examines successful influencer marketing campaigns and how affiliates can leverage influencer relationships.
7. "Analyzing Your Adidas Affiliate Performance: Key Metrics and Optimization Tips": This article focuses on data analysis and how to use analytics to optimize affiliate marketing campaigns for better results.
8. "Long-Term Success in Adidas Affiliate Marketing: Building a Sustainable Business": This article provides advice on building a long-term, sustainable business through consistent effort, adaptation, and relationship building.
9. "Comparing Adidas Affiliate Marketing with Other Sportswear Brands": This article compares Adidas's affiliate program with those of competitors such as Nike, Under Armour, and Puma. This provides a valuable market perspective.
| affiliate marketing for adidas: Affiliate Marketing Adidas Wilson , Affiliate marketing is the promoting of products that other people make or for businesses like travel, finance, credit, etc. Marketers publish links online on multiple sites. Affiliates promote your products, and once they make a sale, they earn commissions. Affiliate marketing is successful because many new customers see your products. The customers’ interest is peaked when he or she sees a product over and over again. There are two ways of doing affiliate marketing. Either start your affiliate program or become another company’s affiliate. For every sale that you make because of affiliate efforts, you pay a commission. Should you opt to have your affiliate program, every purchase means that you pay a commission. If you choose to promote another business on your site, you will earn a commission for every sale you make. Introduction Ch. 1 – An Insight Into Affiliate Marketing For Entrepreneurs Ch. 2 – Trends in Affiliate Marketing Ch. 3 – Marketing Strategies for Social Media Ch. 4 – The Best Wordpress Tools Ch. 5 – How To Make Money From Home Ch. 6 – The Art Of Growing Your Affiliate Website Ch. 7 - Commandments of Affiliate Marketing Ch. 8 – Scripting Content for Affiliate Marketing Ch. 9 – The Best Affiliate Networks Ch. 10 - The Best Niches for Affiliate Marketing Ch. 11 – Make Money From Affiliate Ad Programs Ch. 12 – Launching Your Affiliate Marketing Business Ch. 13 – Four Strategies to Achieve Affiliate Marketing Success Ch. 14 – Attracting The Top Affiliates Ch. 15 – Consolidating Affiliate Marketing and Influencer Marketing Ch. 16 – Mistakes New Affiliate Marketers Make Conclusion |
| affiliate marketing for adidas: Successful Affiliate Marketing for Merchants Shawn Collins, Frank Fiore, 2001-04-11 If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. |
| affiliate marketing for adidas: The Blueprint To Affiliate Marketing Dan Moskel, 2014-09-27 Affiliate marketing is exactly like a commission based sales position. Your job is to sell other businesses products and services, for them. Did you know Walmart, Amazon, iTunes, and many more Fortune 500 companies provide you the ability to use affiliate marketing for their products and services? Let me share one example of affiliate marketing in action, I recently received a postcard in the mail from Bluehost one of the biggest web hosting companies ... this company hosts all of my WordPress websites. The postcard I received, was marketing the Google AdWords service, an online advertising platform, this is affiliate marketing in action. The web hosting company Bluehost, is using their list of customers to help promote and build the Google AdWords online advertising business. Affiliate marketing is legit. It is not some new creation that came along as a result of the internet. There have been businesses working with other businesses for many decades prior to the creation of the internet. The reason you use this is to help serve your customers and clients better. In addition, you can create and generate more revenue for your business. Dan’s story Dan was a college dropout working as a part time bartender and professional college student ... he choose to drop out of school and started working with affiliate marketing. It took a lot of time and work, but Dan was able to create an affluent income, go back to school and graduate while paying tuition, and continuing to run his online affiliate marketing business. Dan is no genius. He lost the ability to communicate when he had a brain aneurism rupture at 12 years old. He spent 6 weeks in the hospital, had his skull taken apart in surgery, and endured the humbling experience of consciously wetting the bed, due to his inability to communicate that he needed to pee. In spite of all this, he slowly learned how to use use affiliate marketing and created a career for himself. Yes, I am Dan and while it is true I’ve earned over a million dollars through affiliate marketing much of that income has been spent using online advertising methods including the earlier example of Google AdWords. I’ve been working with affiliate marketing full time since 2006. It has been an incredible experience taking me all over the country, and really living a dream lifestyle. It was instrumental in financing a TV commercial with DirecTV and providing me with the opportunity to appear on ESPN, MTV, VH-1, A&E, Comedy Central and many more national TV cable networks. In this book, I want to reveal exactly how I got started, and how you can too, even if you have a shoestring budget. I also want to share the 7 best traffic sources that I use including some free and quick methods, advanced techniques I’ve learned, and give you an easy to follow, step by step guide to get started with affiliate marketing and for those truly committed creating the lifestyle you dream about. I’m also going to show you, how I’m currently and continuing to use affiliate marketing to help grow all three of my online businesses and how you can do the same for your business. |
| affiliate marketing for adidas: Amazon Affiliate Profits Adidas Wilson, An Amazon affiliate business has to sound like the best idea in the world to anyone serious about making a living from online sources, and we dare to say that perhaps it sounds too good to be true in most cases. You will find lots of people that have become successful amazon affiliates and are making five and six figures salaries from their affiliate websites alone, and they have good reasons to be hyped about the U turn that their lives made thanks to the amazon associates' program. And maybe that is why many people think that, really, an amazon affiliate business is too good to be true. What those people do not realize is that building an amazon empire the right way can be a monumental task at first, especially if you are not tech savvy. But it pays off very well in the end, and in this chapter, we are going to show the elements that have allowed many people to leave their day jobs by building successful amazon affiliate businesses! |
| affiliate marketing for adidas: Mastering Etsy Adidas Wilson , Etsy is an online retail community just like eBay only that it focuses on vintage or handcrafted commodities. Most of the goods sold there are in the jewelry, arts, crafts, housewares, artisan candies, baked goods, or paper-goods categories. For an item to qualify as vintage it has to be at least 20 years old and can be anything from photos, costumes, housewares, jewelry, and clothing. Etsy provides a great avenue for you to sell your homemade goods—but that’s not all. You can find a limitless number of items on Etsy that will help your home business. For instance, if you use The Happy Planner, Filofax, or Erin Condren to schedule and organize your life or business, there are downloadable stickers and inserts that you can buy and use in your planner. If you need promotional items that have your logo on them; there are a good number of Etsy sellers that can make custom swag for you. They will not only make coffee cups and pens, but also cosmetics, jewelry, bookmarks, and pretty much everything with your logo and name on them. For a very long time, a majority of artisans and craftsman sold their commodities at open markets, fairs, and on consignment. Table of Contents Introduction Ch. 1 – A Successful Start on Etsy Ch. 2 – Common Photography Mistakes Ch. 3 – Choosing Your Camera and Equipment Ch. 4 – How to Shoot Etsy Products Ch. 5 – How to Photograph Vintage Items Ch. 6 – How To Photograph Jewelry Ch. 7 – How To Create Craft Supply Listings That Sell Ch. 8 - Product Photography Checklist Ch. 9 - How To Market Your Business On YouTube Ch. 10 - Keys to Successfully Selling on Etsy Ch. 11 - Is Your Shop Optimized For Mobile? Ch. 12 - How To Get Found In Search Ch. 13 - How to Market Your Business On Facebook Ch. 14 - Every Etsy Seller Needs To Know About Sales Tax Ch. 15 - How To Price Like A Pro Ch. 16 - How To Sell Digital Downloads On Etsy Ch. 17 - How To Find The Right Manufacturer For You Ch. 18 - Become An Etsy Wholesale Seller Ch. 19 - How To Use Instagram Stories For Business Ch. 20 – How To Promote Your Etsy Store On Pinterest Ch. 21 – Shop Stats You Should Be Tracking Ch. 22 - How To Market Your Business On Twitter Ch. 23 - How To Craft A Memorable About Section Ch. 24 - What To Sell On Etsy Ch. 25 - How To Get Traffic To Your Etsy Store Ch. 26 - Selling Accessories On Etsy Ch. 27 – Choosing Your Etsy Shop Name Ch. 28 - Selling Home Décor On Etsy Conclusion |
| affiliate marketing for adidas: Connected Marketing Justin Kirby, Paul Marsden, 2007-06-07 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. |
| affiliate marketing for adidas: Affiliate Marketing: Develop an Online Business Empire and Make Passive Income Online (Affiliate Marketing for Beginners) Keith Miller, 2018-09-04 The only guide you'll ever need for Affiliate Marketing... With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. As an affiliate, if you help a company make a sale, you receive a paycheck, it really is that simple, and inside you will learn the secrets the pros use to pull in thousands a month for doing little more than telling other people what to do. You will learn how to choose the right products to market, the right customers to target and that little extra something that will ensure they keep coming back time and again. So, what are you waiting for? Take control of your financial future and buy this book today! |
| affiliate marketing for adidas: The Passive Income BluePrint Adidas Wilson, 2019-04-28 Passive income is becoming more popular by the day. However, many people still do not understand how beneficial it is. Believe it or not, making money in your sleep is not the biggest benefit. This book outlines more important reasons why everyone should seek a passive income stream or be in the process of creating one. I also offer semi passive strategies. Planning for retirement should not be a huge headache—unless you think that you can only prepare for retirement by saving. If a sudden change in your life or the economy happens, your savings may not be very helpful in retirement. It is no secret that savings are just not enough. You will have unexpected expenses especially in your old age and you are likely to underestimate the amount you should save. People are living longer nowadays but that should not mean they want to work more years. A passive income stream means that you will have constant cash flow. You will be getting an amount of money regularly, unlike with savings. It will be like getting a paycheck without actively working. |
| affiliate marketing for adidas: Affiliate Marketing Mastery Jaison Howard, 2023-10-03 Are you ready to embark on a journey towards financial freedom through affiliate marketing? Look no further. Affiliate Marketing Mastery is your comprehensive roadmap to success in the world of online affiliate marketing. In this definitive guide, we demystify the art of affiliate marketing, breaking it down into easy-to-follow steps that anyone, from beginners to seasoned marketers, can understand and implement. Whether you're looking to supplement your income, transition to a full-time online business, or simply explore new revenue streams, this book is your trusted companion. What You'll Learn: 🚀 Affiliate Marketing Essentials: Master the core concepts and strategies that make affiliate marketing a lucrative business model. 💼 Amazon Associates and Beyond: Dive into the Amazon affiliate program and discover how to leverage it effectively. Plus, explore other top affiliate programs that can amplify your earnings. 🌐 Building Your Affiliate Empire: Learn how to set up a winning affiliate website, choose the right niche, and optimize your online presence for success. 📝 Content Creation and SEO: Uncover the secrets to crafting engaging content and implementing SEO techniques to boost your website's visibility. 💰 Maximizing Earnings: Discover proven tactics for increasing click-through rates, optimizing for conversions, and tracking your earnings. 📜 Legal and Compliance: Ensure you navigate the legal aspects of affiliate marketing, including FTC disclosure guidelines and GDPR compliance. 📈 Scaling Your Affiliate Business: Learn how to scale your operations, outsource tasks, and stay ahead of industry trends. 🧰 Tools and Resources: Explore a treasure trove of affiliate marketing tools, content creation resources, SEO plugins, and email marketing platforms. 🌟 Success Stories and Expert Tips: Find inspiration in real success stories and gain valuable insights from expert affiliate marketers. This book equips you with the knowledge and strategies needed to start, grow, and succeed in your affiliate marketing journey. Whether you're a young adult looking for a lucrative side hustle or someone seeking a pathway to financial independence, Affiliate Marketing Mastery is your key to unlocking the world of online profits. Don't wait any longer; get started today and watch your affiliate marketing business thrive. Your journey to online success begins now! |
| affiliate marketing for adidas: Passive Income Mihir Prajapati, 2021-03-19 Passive income means making extra money while sitting at home and without doing much work. In this eBook, you will be given examples, methods, and strategies about: How to generate passive income from wealth? How to become wealthy from earned wealth? You might be thinking that only a wealthy person can make money. But, in this course, it has been explained how you can create huge wealth from a small amount using various examples and strategies This course will also tell you about various products in which you can invest and make money. Moreover, this eBook will also help you to take lifestyle decisions that will enable you to create wealth without impacting your lifestyle. You need to organised yourself properly to create passive income. But all these points remain points, if you don't: Make Notes Create a Massive action plan Discuss learning Learn & churn Generate passive income from your wealth Make changes in your lifestyle so that you can create wealth. |
| affiliate marketing for adidas: Contemporary Sport Marketing James J. Zhang, Brenda G. Pitts, 2017-02-17 The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry. |
| affiliate marketing for adidas: Partnership Marketing Ron Kunitzky, 2010-12-13 Google, Microsoft, Apple, Starbucks, and Wal-Mart are category killers. Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more. |
| affiliate marketing for adidas: Corporate Finance CFA Institute, 2022-11-01 The complete guide to corporate finance, for today’s practitioners from CFA Institute After ten years, the third edition of the CFA Institute Investment Series’ Corporate Finance text has arrived with a decisive focus on the needs of today’s investment professionals. Now titled Corporate Finance: Economic Foundations and Financial Modeling, this third edition outlines the essential tools, concepts, and applications within the discipline of corporate finance that businesses need to thrive. New and refreshed content on Environmental, Social, and Governance (ESG) considerations alongside foundational coverage of capital structure and measures of leverage empower readers to support the growth of their organizations and develop the skills to succeed in our current corporate world. Six new chapters expand this updated discussion of corporate finance via topics such as corporate structures and ownership, capital investments, business models and risks, corporate restructuring, and more. The companion workbook (sold separately) offers problems and solutions aligning with the text and allows learners to test their comprehension of key concepts. Through Corporate Finance: Economic Foundations and Financial Modeling, 3rd Edition, readers will become proficient in the following areas: Corporate structures and governance Capital budgeting Cost of capital Measures of leverage Business models, risks, and restructurings CFA Institute is the world’s premier association for investment professionals, and the governing body for the CFA® Program, CIPM® Program, CFA Institute ESG Investing Certificate, and Investment Foundations® Program. Those seeking a deeper understanding of the fundamentals behind corporate finance will value the level of expertise CFA Institute brings to the discussion, providing a clear, comprehensive resource for students and professionals alike. |
| affiliate marketing for adidas: Managing Fashion Kaled K. Hameide, 2020-11-19 The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry. |
| affiliate marketing for adidas: Creating Powerful Brands Leslie de Chernatony, Malcolm McDonald, 2012-11-27 This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work. |
| affiliate marketing for adidas: Creating Powerful Brands in Consumer, Service and Industrial Markets Leslie De Chernatony, Malcolm McDonald, 2003 Creating Powerful Brands covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images. |
| affiliate marketing for adidas: E-Commerce Growth Strategy Kunle Campbell, 2023-08-03 Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans. |
| affiliate marketing for adidas: Influencer Marketing Strategy Gordon Glenister, 2021-03-03 SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value. |
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| affiliate marketing for adidas: Turn Your Passions into Profits Matt McWilliams, 2023-01-10 Create a lifestyle you love by pursuing your passions and turning profits Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably. Turn Your Passions into Profits will help you: Gain clarity on the exact steps it takes to start, grow, and monetize your online platform Build up the confidence necessary to share your message with the world Realize that you deserve to create a good income doing what you love Acquire the tools and strategies needed to succeed with an online business and compete against established platforms So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they’re proud of, without making any money. There’s a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit. |
| affiliate marketing for adidas: Marketing Communications Ze Zook, PR Smith, 2016-02-03 Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. |
| affiliate marketing for adidas: Marketing: Real People, Real Choices Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart, 2013-09-05 Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices. |
| affiliate marketing for adidas: Social Media Marketing Adidas Wilson , What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know. |
| affiliate marketing for adidas: Marketing Communications PR Smith, Ze Zook, 2024-03-03 Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns. |
| affiliate marketing for adidas: The Subscription Boom Adam Levinter, 2019-10-08 In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business. |
| affiliate marketing for adidas: Mobile Marketing Cindy Krum, 2010-02-25 Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing |
| affiliate marketing for adidas: Never Lose a Customer Again Joey Coleman, 2018-04-03 Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the Acclimate stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the Adopt stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, Advocate, loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention. |
| affiliate marketing for adidas: Digital Marketing Strategy Simon Kingsnorth, 2019-04-03 Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. |
| affiliate marketing for adidas: Introduction to Information Systems R. Kelly Rainer, Brad Prince, Cristobal Sanchez-Rodriguez, Ingrid Splettstoesser-Hogeterp, Sepideh Ebrahimi, 2020-09-29 As digital transformation becomes increasingly central to effective corporate strategy, today’s students must understand information systems’ role as the backbone to all organizations. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Fifth Canadian Edition shows students how they can use IS to help their employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. The popular What’s in IT for Me framework empowers students in accounting, finance, marketing, human resources, production/operations management, and management information systems (MIS) to connect their majors to specific IT topics demonstrate value in the organizations they join. |
| affiliate marketing for adidas: The Age of Influence Neal Schaffer, 2020-03-17 The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology. |
| affiliate marketing for adidas: Pinterest Affiliate Marketing: Step-by-Step Practical Guide to Success Deepak, Unlock the potential of Pinterest to create a steady stream of passive income! This Pinterest Affiliate Marketing: Step-by-Step Practical Guide to Success provides step-by-step strategies to help you make money on Pinterest, whether you're a complete beginner or an experienced marketer. Learn how to grow and monetize your Pinterest account. This guide covers everything from setting up a professional account to mastering Pinterest SEO tips for marketers, creating high-converting pins, and leveraging Pinterest monetization strategies to increase your earnings. Inside, you'll discover: - Pinterest Marketing for Beginners: How to optimize your profile and brand, and attract your target audience. - How to succeed in affiliate marketing on Pinterest, using direct affiliate links and promoted pins. - Advanced strategies for growing Pinterest for affiliate marketing, including how to analyze your results with Pinterest Analytics and refine your tactics. - Real-life case studies of successful marketers who have built passive income streams with Pinterest monetization strategies like group boards, Idea Pins, and seasonal content. This ebook is perfect for anyone looking to earn passive income with Pinterest, offering actionable insights for marketers at any level. Whether you're starting from scratch or looking to scale your Pinterest business, this comprehensive guide will equip you with the tools, strategies, and tips you need to succeed with affiliate marketing on Pinterest and thrive. |
| affiliate marketing for adidas: Marketing For Dummies Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam, 2012-07-10 Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. |
| affiliate marketing for adidas: Marketing Communications Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh, 2010 Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. |
| affiliate marketing for adidas: The Alchemy of Herbs Adidas Wilson, 2023-03-30 The Alchemy of Herbs - A Beginner's Guide: Healing Herbs to Know, Grow, and Use is a comprehensive guide for those new to the world of herbalism. Written by experienced herbalist and author, Adidas Wilson, this book covers the basics of herbal medicine and provides detailed information on over 50 different herbs commonly used for healing. With clear and concise language, Author Adidas Wilson introduces readers to the art of herbalism and explains how herbs can be used to promote health and wellbeing. He covers everything from the history of herbal medicine to the different types of herbs and their properties. Readers will learn how to identify, grow, harvest, and prepare herbs for use in teas, tinctures, and other remedies. In addition to the detailed information on each herb, The Alchemy of Herbs includes recipes for herbal remedies to help with common ailments such as colds, headaches, and digestive issues. Adidas also provides guidance on how to create custom herbal blends to suit individual needs. Whether you are interested in using herbs for your own health or are considering a career in herbalism, The Alchemy of Herbs - A Beginner's Guide: Healing Herbs to Know, Grow, and Use is an essential resource for anyone looking to explore the world of herbal medicine. With its practical advice and wealth of information, this book is sure to become a trusted companion on your herbal journey. |
| affiliate marketing for adidas: Brand Royalty Matt Haig, 2006 More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context. |
| affiliate marketing for adidas: Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| affiliate marketing for adidas: MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| affiliate marketing for adidas: Augmenting Customer Retention Through Big Data Analytics Reena Malik, Ambuj Sharma, Prashant Chaudhary, 2024-12-06 Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention. |
| affiliate marketing for adidas: Influencer Marketing Adidas Wilson , One of the most important things that you need to know about being an influencer marketer is how to tap into your niche. Your success depends on that. You need to know where your target customers are, and if you can focus on them, you will be building on your prospects. That is the truth; there is no other truth beyond that. That is the reason we have decided to clear the air about the concept of niche here. You need to know where your special forte is, and you must play to their needs and interests. In fact, this is what will make you popular and bring the people to you that you need to promote your business to. At the same time, you also need to be clear about the misconceptions of niche. There are marketers who have an illusion of what their niche is. They think something is a niche when in fact it is an asset for someone else. Having a precise idea about your niche is what can help you to succeed in your business. |
| affiliate marketing for adidas: Fashion Marketing Communications Gaynor Lea-Greenwood, 2013-03-18 Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. |
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