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| business insider guest post: Dear Debt Melanie Lockert, 2016-08-12 In her debut book Dear Debt, personal finance expert Melanie Lockert combines her endearing and humorous personal narrative with practical tools to help readers overcome the crippling effects of debt. Drawing from her personal experience of paying off eighty thousand dollars of student loan debt, Melanie provides a wealth of money-saving tips to help her community of debt fighters navigate the repayment process, increase current income, and ultimately become debt-free. By breaking down complex financial concepts into clear, manageable tools and step-by-step processes, Melanie has provided a venerable guide to overcoming debt fatigue and obtaining financial freedom. Inside Dear Debt you will learn to: • Find the debt repayment strategy most effective for your needs • Avoid spending temptations by knowing your triggers • Replace expensive habits with cheaper alternatives • Become a frugal friend without being rude • Start a side hustle to boost your current income • Negotiate your salary to maximize value • Develop a financial plan for life after debt |
| business insider guest post: The Trickle-Down Delusion John Seip, Dee Wood Harper, 2016-05-02 From inside the book: “Since 1980, the economy has been growing, and productivity has been growing, but trickle-down values—that we, the American people promote, pursuant to the Republican Party’s conservative ideology—have rigged the economy to continuously upwardly redistribute those revenues attributable to our increased productivity, yielding a productivity/wage disconnect, resulting in increased concentration of income and wealth at the top, in corporations and among older Americans (beneficiaries of income from Social Security, pensions and investments and continuing income due to delaying retirement), and the lowest percentage of GDP attributable to wages and highest attributable to profits since World War II. But trickle-down has not only distorted our economic thought; it has also distorted our political thought, our sociology and our concept of the rule of law. The result has been that the trickle-down policies promoted by the Republican Party are undermining our economy, democracy, institutions and health.” For further discussion contact author at johnjseip@gmail.com. |
| business insider guest post: Book Blueprint Jacqui Pretty, 2017-05-16 “A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer. |
| business insider guest post: The Four Steps to the Epiphany Steve Blank, 2020-03-17 The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
| business insider guest post: Web Content Janet Mizrahi, 2013-08-28 The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre—ads, articles, blogs, email blasts, newsletters, social media, or websites—must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful “how to” guides covering the most commonly used genres. |
| business insider guest post: Your Message Matters Jonathan Milligan, 2020-10-20 Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good. |
| business insider guest post: Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace Liz Nickles, Savita Iyer, 2012-11-13 Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today. |
| business insider guest post: Leaving Isn't the Hardest Thing Lauren Hough, 2021-04-13 A NEW YORK TIMES BESTSELLER • A memoir in essays about so many things—growing up in an abusive cult, coming of age as a lesbian in the military, forced out by homophobia, living on the margins as a working class woman and what it’s like to grow into the person you are meant to be. Hough’s writing will break your heart. —Roxane Gay, author of Bad Feminist Searing and extremely personal essays, shot through with the darkest elements America can manifest, while discovering light and humor in unexpected corners. As an adult, Lauren Hough has had many identities: an airman in the U.S. Air Force, a cable guy, a bouncer at a gay club. As a child, however, she had none. Growing up as a member of the infamous cult The Children of God, Hough had her own self robbed from her. The cult took her all over the globe--to Germany, Japan, Texas, Chile—but it wasn't until she finally left for good that Lauren understood she could have a life beyond The Family. Along the way, she's loaded up her car and started over, trading one life for the next. She's taken pilgrimages to the sights of her youth, been kept in solitary confinement, dated a lot of women, dabbled in drugs, and eventually found herself as what she always wanted to be: a writer. Here, as she sweeps through the underbelly of America—relying on friends, family, and strangers alike—she begins to excavate a new identity even as her past continues to trail her and color her world, relationships, and perceptions of self. At once razor-sharp, profoundly brave, and often very, very funny, the essays in Leaving Isn't the Hardest Thing interrogate our notions of ecstasy, queerness, and what it means to live freely. Each piece is a reckoning: of survival, identity, and how to reclaim one's past when carving out a future. A VINTAGE ORIGINAL |
| business insider guest post: Stand Out Dorie Clark, 2015-04-21 Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold. |
| business insider guest post: Follow the Feeling Kai D. Wright, 2019-07-16 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel. |
| business insider guest post: Colonyside Michael Mammay, 2020-12-29 A missing scientist and deep pockets pull Colonel Carl Butler out of retirement, investigating another mystery that puts him and his team--and the future of relations with alien species--in danger in COLONYSIDE, the exciting follow-up to Planetside and Spaceside. A military hero is coming out of disgrace—straight into the line of fire… Carl Butler was once a decorated colonel. Now he’s a disgraced recluse, hoping to live out the rest of his life on a backwater planet where no one cares about his “crimes” and everyone leaves him alone. It’s never that easy. A CEO’s daughter has gone missing and he thinks Butler is the only one who can find her. The government is only too happy to appease him. Butler isn’t so sure, but he knows the pain of losing a daughter, so he reluctantly signs on. Soon he’s on a military ship heading for a newly-formed colony where the dangerous jungle lurks just outside the domes where settlers live. Paired with Mac, Ganos, and a government-assigned aide named Fader, Butler dives head-first into what should be an open and shut case. Then someone tries to blow him up. Faced with an incompetent local governor, a hamstrung military, and corporations playing fast and loose with the laws, Butler finds himself in familiar territory. He’s got nobody to trust but himself, but that’s where he works best. He’ll fight to get to the bottom of the mystery, but this time, he might not live to solve it. |
| business insider guest post: True Anarchy & Its Misconceptions Andrew Sheldon, 2015-04-28 This 99pp eBook offers an outline of anarchy and describes some of the pressing issues that tends to skew debate about what constitutes anarchy, and why much of the discussion around the left vs right anarchy tends only to engender political apprehensions that tilt the debate towards mainstream or contemporary politics. |
| business insider guest post: The Handbook of Global Communication and Media Ethics Robert S. Fortner, P. Mark Fackler, 2011-03-21 This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011 Brings together leading international scholars to consider ethical issues raised by globalization, the practice of journalism, popular culture, and media activities Examines important themes in communication ethics, including feminism, ideology, social responsibility, reporting, metanarratives, blasphemy, development, and glocalism, among many others Contains case studies on reporting, censorship, responsibility, terrorism, disenfranchisement, and guilt throughout many countries and regions worldwide Contributions by Islamic scholars discuss various facets of that religion's engagement with the public sphere, and others who deal with some of the religious and cultural factors that bedevil efforts to understand our world |
| business insider guest post: Animalkind Ingrid Newkirk, Gene Stone, 2020-01-07 The founder and president of PETA, Ingrid Newkirk, and bestselling author Gene Stone explore the wonders of animal life with “admiration and empathy” (The New York Times Book Review) and offer tools for living more kindly toward them. In the last few decades, a wealth of new information has emerged about who animals are: astounding beings with intelligence, emotions, intricate communications networks, and myriad abilities. In Animalkind, Ingrid Newkirk and Gene Stone present these findings in a concise and awe-inspiring way, detailing a range of surprising discoveries, like that geese fall in love and stay with a partner for life, that fish “sing” underwater, and that elephants use their trunks to send subsonic signals, alerting other herds to danger miles away. Newkirk and Stone pair their tour through the astounding lives of animals with a guide to the exciting new tools that allow humans to avoid using or abusing animals as we once did. Whether it’s medicine, product testing, entertainment, clothing, or food, there are now better options to all the uses animals once served in human life. We can substitute warmer, lighter faux fleece for wool, choose vegan versions of everything from shrimp to marshmallows, reap the benefits of animal-free medical research, and scrap captive orca exhibits and elephant rides for virtual reality and animatronics. Animalkind provides a fascinating look at why our fellow living beings deserve our respect, and lays out the steps everyone can take to put this new understanding into action. |
| business insider guest post: Survival of the Richest Donald Jeffries, 2017-07-04 Survival of the Richest is a fantastically well-researched book, and should join Robert Reich and Barbara Ehrenreich on the must-read bookshelf on wealth disparity.—Dr. Naomi Wolf, CEO, Dailyclout.io A fresh look at economic inequality in America Survival of the Richest scrutinizes how the collective wealth of America has been channeled from the poor and middle class into the hands of a few elitists. American industry has been gutted, with wages and benefits stagnant or reduced, thanks to a disastrous trade deals, outsourcing, and the crippling of unions. The Occupy Wall Street movement, and the presidential campaigns of both Bernie Sanders and Donald Trump, reveals how more and more people who are struggling understand that the system is rigged against them. While Americans have been trained to direct their scorn at welfare recipients and the poor in general, a tiny handful of plutocratic elites have profited on an unfathomable scale through corporate welfare and other perks. Unimaginable salaries and bonuses for the One Percent, contrasted by layoffs and reduced pay for the majority of the workforce, along with increasing calls for austerity measures and lowered standards of living, has become the “new normal” in America. Donald Jeffries argues that this record economic inequality is more than an unintended consequence of globalism. In Survival of the Richest, he shows how the consolidation of wealth may well prove to be the greatest conspiracy of all. |
| business insider guest post: The United States of America Dr. Wenyi Yu, 2021-04-11 The US will have a 1-billion population by 2061. The author believes that an active and open immigration policy is beneficial to the United States in the long run. The bipartisan duopoly must be broken in order to incubate a more competitive election ecology. Five hundred regional economy engines (REE) are proposed to be built across the United States to revitalize the community economy. A New Marshall Plan is recommended to expand the whole-spectrum presence of the US globally. For the benefits of the people of both the US and China and world peace, the author boldly conceived that the USA and China to form a union to create a trans-Pacific “Pacific Union” by peaceful negotiation, not war. The author does not consider that the pandemic, protests, mass looting, two-party struggles, vote-counting, Occupying the US Capitol, bias media, economic difficulties, illegal immigration, and international rivals, and so on pose a real threat to the United States. The various “symptoms” that have manifested indicate that the United States is facing an unprecedented, comprehensive transition period. However, the nation has not fully awakened, so it is necessary to have a reminder. The book has eleven chapters, including (1) The Mirror of History, (2) The United States in 1946, (3) Korean War, Vietnam War, and Star Wars, (4) President Donald John Trump, (5) President Joseph Robinette Biden Jr., (6) Cultural transformation, (7) US Economy, (8) US Foreign Affairs in 2020 and Comments, (9) The US during 1944–2020, (10) Strategy, (11) Script: Dreams, and Outlook. There are descriptions of and comments on events in 2020 from brand-new perspectives. The starting point of the book is to place the interests of the country and the people of the United States first. The book will be a good friend to those who are serious about the future of the United States, whether they are voters, the US presidents, or members of Congress, governors, mayors, members of nonpartisan political organizations, teachers and students in political science, researches in American studies, and anyone who cares about world peace. You will surely get unprecedented inspiration and useful advice from it. This is the book that deserves every American to read. It will help you in the next forty years. |
| business insider guest post: Getting Paid to Blog and Vlog Richard Barrington, 2016-12-15 This book describes some of the basics needed to get started, including the typical elements that make up a blog and some tips on managing the content. It will also describe some methods of building an audience, and the various ways bloggers can cash in on their popularity or otherwise make a living by blogging. |
| business insider guest post: Hospitality Marketing Dogan Gursoy, Francis Buttle, David Bowie, 2022-08-15 Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning. |
| business insider guest post: Women Powered! Theresa del Tufo, George Banez, 2021-06-28 Power is the critical ingredient and the missing link in women's struggle for equality. Although there have been giant steps towards gender parity, there are still barriers to overcome. This book is an action-based guide that demonstrates in specific and systematic ways how to replicate the successes of women who have effectively wielded and kept power. Through interviews, various women in high-ranking government, administrative and business roles share their journeys and influences, and how they developed the competencies and foundational traits to influence others. The author proposes the application of a new power construct--the WomenPower Paradigm--which rejects traditional Machiavellian concepts of power in favor of strategies such as honesty, trust, and mentoring. |
| business insider guest post: India International Monetary Fund. Asia and Pacific Dept, 2013-02-06 India’s economy has slowed substantially before and after the global financial crisis. The economy is in a weaker position than before the crisis. With investment particularly hard-hit, potential GDP is likely to be lower than estimated. Inflation is constraining the room for monetary policy easing. Banks’ capital ratios have fallen slightly, but asset quality is deteriorating considerably. The current account deficit registered a record high in 2011–12. Delivering on structural reforms, fiscal consolidation, and low inflation are critical for a sustained recovery. |
| business insider guest post: Shifting Power in Asia-Pacific? Enrico Fels, 2016-11-03 This book investigates whether a power shift has taken place in the Asia-Pacific region since the end of the Cold War. By systematically examining the development of power dynamics in Asia-Pacific, it challenges the notion that a wealthier and militarily more powerful China is automatically turning the regional tides in its favour. With a special emphasis on Sino-US competition, the book explores the alleged linkage between the regional distribution of relevant material and immaterial capabilities, national power and the much-cited regional power shift. The book presents a novel concept for measuring power in international relations by outlining a composite index on aggregated power (CIAP) that includes 55 variables for 44 regional countries and covers a period of twenty years. Moreover, it develops a middle power theory that outlines the significance of middle powers in times of major power shifts. By addressing political, military and economic cooperation via a structured-focused comparison and by applying a comparative-historical analysis, the book analyses in depth the bilateral relations of six regional middle powers to Washington and Beijing. |
| business insider guest post: Full Spectrum Adam Rogers, 2021 A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever. In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's one of the best science writers around.* *National Geographic |
| business insider guest post: A Critique of Western Buddhism Glenn Wallis, 2018-09-06 This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. What are we to make of Western Buddhism? Glenn Wallis argues that in aligning their tradition with the contemporary wellness industry, Western Buddhists evade the consequences of Buddhist thought. This book shows that with concepts such as vanishing, nihility, extinction, contingency, and no-self, Buddhism, like all potent systems of thought, articulates a notion of the “real.” Raw, unflinching acceptance of this real is held by Buddhism to be at the very core of human “awakening.” Yet these preeminent human truths are universally shored up against in contemporary Buddhist practice, contravening the very heart of Buddhism. The author's critique of Western Buddhism is threefold. It is immanent, in emerging out of Buddhist thought but taking it beyond what it itself publicly concedes; negative, in employing the “democratizing” deconstructive methods of François Laruelle's non-philosophy; and re-descriptive, in applying Laruelle's concept of philofiction. Through applying resources of Continental philosophy to Western Buddhism, A Critique of Western Buddhism suggests a possible practice for our time, an anthropotechnic, or religion transposed from its seductive, but misguiding, idealist haven. |
| business insider guest post: Age of Invisible Machines Robb Wilson, 2022-09-27 2022 Wall Street Journal Bestseller Cut through the hype and unlock the game-changing potential of conversational AI. In Age of Invisible Machines, celebrated tech leader Robb Wilson delivers an eye-opening and startlingly insightful blueprint for leveraging conversational AI in order to make your organization self-driving—with a growing ecosystem of interconnected automations accelerating all aspects of your business. Conversational AI is changing the nature of every job at every company (starting yesterday) and this book is relevant for anyone who will be affected by the acceleration of these technologies. You’ll learn how to develop a strategy for hyperautomation by identifying the outdated processes and systems holding your organization back. You’ll discover ways of internalizing and orchestrating new technologies that are force-multipliers for rapid growth. A must-read for every business leader, Wilson’s book debunks common myths about conversational AI while laying bare the inevitable complexity of restructuring your business to unlock the massive opportunities this new era affords. You’ll also find: Compelling discussions of the ethical dilemmas that lie in wait as mass adoption of conversational AI takes hold Fascinating explorations of what a self-driving organization looks like and how you can use conversational AI to create a durable competitive advantage Strategies behind creating an ecosystem for hyperautomation that any company can begin implementing immediately QR links to ongoing, interactive online discussions of the material covered in each chapter An essential and practical discussion of the future of conversational AI and hyperautomation, Age of Invisible Machines belongs in the hands of founders, entrepreneurs, business leaders, designers, tech enthusiasts, and anyone else with a stake in the future of business. |
| business insider guest post: Social Media and Sports Galen Clavio, 2020-07-08 Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. A related web resource, reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter’s content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential. Note: The web resource is included with all new print books and some ebooks. For ebook formats that don’t provide access, the web resource is available separately. |
| business insider guest post: Let’s Agree to Disagree Nolan Higdon, Mickey Huff, 2022-02-22 In an age defined by divisive discourse and disinformation, democracy hangs in the balance. Let’s Agree to Disagree seeks to reverse these trends by fostering constructive dialogue through critical thinking and critical media literacy. This transformative text introduces readers to useful theories, powerful case studies, and easily adoptable strategies for becoming sharper critical thinkers, more effective communicators, and critically media literate citizens. |
| business insider guest post: Fund Your Book Jacqui Pretty, 2017-11-07 How authors and entrepreneurs can raise the money they need to support their self-publishing project. Fund Your Book serves as the ultimate guide to raising $10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team—editors, designers, printers, distributors, and more. The problem: Where are they supposed to find $3,000 to $15,000+ to publish their book? In Fund Your Book, authors learn: * how to build long-term, reciprocal relationships with influencers in their industry * the top two strategies for funding books through partnerships * a simple five-step process to fund their self-published book, and more! |
| business insider guest post: The Story So Far Bill Grueskin, Ava Seave, Lucas Graves, 2011-06-01 Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations some of which were founded over a century ago and others established only in the past year or two and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment. |
| business insider guest post: How Are We Going to Explain This? Jelmer Mommers, 2020-11-17 There’s a new story in the making, one in which the consequences of our actions add up—and every contribution is meaningful. If climate change is the biggest threat humanity has ever faced, then why are we doing so little about it? And where do we go from here? Journalist Jelmer Mommers knows most people prefer not to talk or even think about climate change, and that is exactly why he wrote this book. Denial and despair are not the only possible responses to the current crisis. Drawing on the latest science, Mommers describes how we got here, what possible future awaits us, and how you can help make a difference. Five years in the making, How Are We Going to Explain This was an instant bestseller in the Netherlands. With this revised and updated translation, including responses to the COVID-19 pandemic, Mommers brings his unique blend of realism and hope to the wider world. |
| business insider guest post: The Snowflakes' Revolt Amber Athey, 2023-03-21 The “snowflake” generation of college students didn’t simply melt away as expected, but rather, entered the workforce and hijacked mainstream media, using campus mob intimidation tactics to push America further to the left than ever before. Step onto a college campus, attend a street protest, flip to a legacy news network, tune in to a White House press briefing, and you’re likely to come down with a bad case of déjà vu. The media—composed almost entirely of liberal elites—along with the Democratic Party and its activists have long worked in tandem to make their ideas palatable to the public. But the media’s reliance on the left for relevance had an unwanted side effect: it’s been forced to genuflect to the most radical and most obnoxious—and, unfortunately, very influential—activists. Over the past decade, the zealous individuals once derided as college “snowflakes” by the right have taken over key cultural institutions, pushing the national conversation further to the left than ever before. These individuals have cohered into a potent clique that has employed campus mob tactics to orchestrate revolutions (and purges) at the New York Times, major publishing companies, and mega-corporations in Silicon Valley and beyond. Low-level staffers transform into Slacktivists, organizing protests through their company social media channels and WhatsApp group chats, eventually collecting enough digital signatures to wrestle management into submission. Amber Athey has witnessed it all come to fruition. She was the most vocal conservative at Georgetown University when academic freedom was first being suffocated by safe spaces and trigger warnings. After graduation, she covered liberal bias at colleges across the country, binged endless hours of cable news each day as a media reporter, and most recently embedded with the White House press corps as a correspondent. Part memoir, part investigation, and part prescription, this book will expose how modern media influences the American public with the coordinated assistance of left-wing politicians, think tanks, special interest groups, and “experts.” Finally, The Snowflakes’ Revolt will argue that the introduction of petulant radicals to this already volatile concoction will only accelerate the media’s collapse. |
| business insider guest post: American Cinema of the 2010s Dennis Bingham, 2021-12-10 The 2010s might be remembered as a time of increased polarization in American life. The decade contained both the Obama era and the Trump era, and as the nation’s political fissures widened, so did the gap between the haves and have-nots. Hollywood reflected these divisions, choosing to concentrate on big franchise blockbusters at the expense of mid-budget films, while new players like Netflix and Amazon offered fresh opportunities for low-budget and independent filmmakers. As the movie business changed, films ranging from American Sniper to Get Out found ways to speak to the concerns of a divided nation. The newest installment in the Screen Decades series, American Cinema in the 2010s takes a close look at the memorable movies, visionary filmmakers, and behind-the-scenes drama that made this decade such an exciting time to be a moviegoer. Each chapter offers an in-depth examination of a specific year, covering a wide variety of films, from blockbuster superhero movies like Black Panther and animated films like Frozen to smaller-budget biopics like I, Tonya and horror films like Hereditary. This volume introduces readers to a decade in which established auteurs like Quentin Tarantino were joined by an exceptionally diverse set of new talents, taking American cinema in new directions. |
| business insider guest post: Fodor's Inside Paris Fodor's Travel Guides, 2019-05-07 Chic, effortless, and always in style, Paris has become a multicultural “it” city thanks to a new generation who are revitalizing its food, nightlife, and arts scenes. Fodor’s brand-new guidebook, Inside Paris, touches on top tourist sights, including the Louvre, Musée d’Orsay, and the Notre Dame, and delves deep into the best under-the-radar places that only insiders from Paris know about. The Fodor's Inside series is designed for travelers looking for authentic, hyperlocal experiences. Written by Parisians—and with customized neighborhood maps and one-of-a-kind, hand-drawn illustrations by Jessica Gonzalez—Inside Paris covers the restaurants, bars, coffee shops, and boutiques in the neighborhoods that locals love best. Fodor’s Inside Paris includes: • OFF-THE-BEATEN-PATH COVERAGE to help you explore locally loved, up-and-coming neighborhoods—including Oberkampf and Canal St-Martin—that other guidebooks don’t cover well or at all. • BEST BET LISTS with our favorites in a variety of categories including: best local foods, best kid-friendly attractions, and most romantic restaurants. • INSTAGRAM-WORTHY PHOTO SPOTS that tell you how and where to get remarkable shots that you’ll definitely want to share. • AT A GLANCE FEATURES on local events, history, locally-made goods, books and movies set in Lisbon, and more. • MAPS that are easy to read. • ITINERARIES that will help you plan your trip. • COOL PLACES TO STAY highlighting the most unique lodgings in the city. • BEST CITY TOURS from the coolest companies, including gallery walks, culinary tours, and wine tastings. • QUICK SIDE TRIPS to the best places in Versailles, Chartres, and Chantilly. • GETTING AROUND features in every neighborhood to make navigation via public transit or car easy. • HAND DRAWN ILLUSTRATIONS by artist Jessica Gonzalez. • INTERESTING STREET AND PUBLIC ART that is worth discovering. • BACK IN THE DAY SPOTLIGHTS of famous spots to give the city historical context. • COVERS the best neighborhoods in Paris, including the Latin Quarter, Montmartre, Pigalle, Saint-Germain-des-Prés, the Marais, Canal Saint-Martin, Oberkampf, Bastille, Sentier, the Grands Boulevards, and more. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor’s has been offering expert advice for all tastes and budgets for over 80 years. Planning on visiting more of France? Check out Fodor’s Essential France. |
| business insider guest post: National Security, Journalism, and Law in an Age of Information Warfare Senior Fellow Marc Ambinder, Assistant Professor Jennifer R Henrichsen, Professor of Philosophy and Law Connie Rosati, 2024-10-08 National Security, Journalism, and Law in an Age of Information Warfare helps one understand how secret-keepers, journalists, and sources are navigating unprecedented challenges in an age when trust in government and traditional media is low and the spread of disinformation through social media undermines efforts to inform and protect the public. |
| business insider guest post: Reasserting the Disney Brand in the Streaming Era Robert Alan Brookey, Jason Phillips, Timothy Pollard, 2023-04-07 Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the Classic Disney Style. The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology. |
| business insider guest post: UX Fundamentals for Non-UX Professionals Edward Stull, 2018-09-11 What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things — we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device’s on/off button. With this book you will be ready. What You'll Learn Master the fundamentals of UX Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy. |
| business insider guest post: Airline Operations and Management Gerald N. Cook, Bruce G. Billig, 2023-05-04 Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area. |
| business insider guest post: Cases on the Interplay Between Family, Society, and Entrepreneurship Abe, Ethel Ndidiamaka, Abe, Isaac Idowu, 2023-12-01 In the face of a volatile, uncertain, complex, and ambiguous world and unpredictable challenges, governments need to be able to detect those changes in real-time and quickly test policy responses to determine what works for businesses, communities, families, and individuals. Surprisingly, families and enterprises have interconnectivity. Most Small, Medium and Micro Enterprises (SMMEs) started as household vendors of daily supplies. Understanding this linkage and putting them together with professional dexterity should position them both as the panacea for tackling eventualities in the future. Cases on the Interplay Between Family, Society, and Entrepreneurship adopts a multi-disciplinary approach to appraising and managing the subject matter. This book is underpinned by the need to offer a repository for policymakers in organizations, governments, SMMEs, and community leaders to appreciate the role and importance of the family and SMMEs in the economic landscape of nations. The book is impactful in creating awareness about the importance and role of family and family support to members, the community, and society at large. This book as a well-referenced, peer-reviewed, and expertly written multi-disciplinary book covering the humanities, entrepreneurship, human resource management, psychology, leadership, innovative technology, governance/political sciences, and education, add value to extant literature. The book is principally targeted at entrepreneurs, scholars, governments, opinion leaders/influencers, and entities who need competent referenced data on the subject matter as outlined. |
| business insider guest post: Dog Whistles, Walk-Backs, and Washington Handshakes Chuck McCutcheon, David Mark, 2014-09-02 To the amusement of the pundits and the regret of the electorate, our modern political jargon has become even more brazenly two-faced and obfuscatory than ever. Where once we had Muckrakers, now we have Bed-Wetters. Where Blue Dogs once slept peaceably in the sun, Attack Dogs now roam the land. During election season--a near constant these days--the coded rhetoric of candidates and their spin doctors, and the deliberately meaningless but toxic semiotics of the wing nuts and backbenchers, reach near-Orwellian levels of self-satisfaction, vitriol, and deceit. The average NPR or talk radio listener, MSNBC or Fox News viewer, or blameless New York Times or Wall Street Journal reader is likely to be perplexed, nonplussed, and lulled into a state of apathetic resignation and civic somnolence by the rapid-fire incomprehensibility of political pronouncement and commentary--which is, frankly, putting us exactly where the pundits want us. Dog Whistles, Walk-Backs, and Washington Handshakes is a tonic and a corrective. It is a reference and field guide to the language of politics by two veteran observers that not only defines terms and phrases but also explains their history and etymology, describes who uses them against whom, and why, and reveals the most telling, infamous, amusing, and shocking examples of their recent use. It is a handbook of lexicography for the Wonkette and This Town generation, a sleeker, more modern Safire's Political Dictionary, and a concise, pointed, bipartisan guide to the lies, obfuscations, and helical constructions of modern American political language, as practiced by real-life versions of the characters on House of Cards. |
| business insider guest post: Beyond Hashtags Sarah Florini, 2019-12-03 How black Americans use digital networks to organize and cultivate solidarity Unrest gripped Ferguson, Missouri, after Mike Brown, an unarmed black teenager, was shot and killed by Officer Darren Wilson in August 2014. Many black Americans turned to their digital and social media networks to circulate information, cultivate solidarity, and organize during that tumultuous moment. While Ferguson and the subsequent protests made black digital networks visible to mainstream media, these networks did not coalesce overnight. They were built and maintained over years through common, everyday use. Beyond Hashtags explores these everyday practices and their relationship to larger social issues through an in-depth analysis of a trans-platform network of black American digital and social media users and content creators. In the crucial years leading up to the emergence of the Movement for Black Lives, black Americans used digital networks not only to cope with day-to-day experiences of racism, but also as an incubator for the debates that have since exploded onto the national stage. Beyond Hashtags tells the story of an influential subsection of these networks, an assemblage of podcasting, independent media, Instagram, Vine, Facebook, and the network of Twitter users that has come to be known as “Black Twitter.” Florini looks at how black Americans use these technologies often simultaneously to create a space to reassert their racial identities, forge community, organize politically, and create alternative media representations and news sources. Beyond Hashtags demonstrates how much insight marginalized users have into technology. |
| business insider guest post: New Labor in New York Ruth Milkman, Edward Ott, 2014-03-07 New York City boasts a higher rate of unionization than any other major U.S. city—roughly double the national average—but the city’s unions have suffered steady and relentless decline, especially in the private sector. With higher levels of income inequality than any other large city in the nation, New York today is home to a large and growing precariat—workers with little or no employment security who are often excluded from the basic legal protections that unions struggled for and won in the twentieth century. Community-based organizations and worker centers have developed the most promising approach to organizing the new precariat and to addressing the crisis facing the labor movement. Home to some of the nation’s very first worker centers, New York City today has the single largest concentration of these organizations in the United States, yet until now no one has documented their efforts. New Labor in New York includes thirteen fine-grained case studies of recent campaigns by worker centers and unions, each of which is based on original research and participant observation. Some of the campaigns documented here involve taxi drivers, street vendors, and domestic workers, as well as middle-strata freelancers—all of whom are excluded from basic employment laws. Other cases focus on supermarket, retail, and restaurant workers, who are nominally covered by such laws but who often experience wage theft and other legal violations; still other campaigns are not restricted to a single occupation or industry. This book offers a richly detailed portrait of the new labor movement in New York City, as well as several recent efforts to expand that movement from the local to the national scale. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
