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como crear una comunidad en whatsapp business: Curso de marketing digital Rosa Moreno, 2024-08-09 Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital. |
como crear una comunidad en whatsapp business: Cómo vivir de la música Jesús Fernández, 2022-05-26 Un libro esencial e imprescindible para abrirse camino en el mundo artístico. ¿Cómo puedes hacer llegar tu música a todo el mundo? ¿Qué importancia tienen las redes sociales para lograr la máxima visibilidad? ¿Qué estrategia debo seguir para conseguir superfans? ¿Cómo se puede financiar un proyecto musical? En este libro el autor, músico de larga y reconocida trayectoria al frente de la Orquesta Kalifornia, nos ofrece una valiosa información práctica que ayudará a compositores y artistas intérpretes a gestionar adecuadamente su carrera, instruyéndolos para que puedan labrarse una carrera de éxito en el mundo de la música. • Cómo colocar tu música en las listas de reproducción de Spotify. • Cómo sacarle el máximo partido a las canciones, grabaciones y videoclips. • Cómo conseguir seguidores cuando nadie te conoce. • Pautas básicas para conseguir una página de artista. • Qué necesitas para presentar un espectáculo en vivo que sea convincente. • Diseñar un plan de empresa musical. • ¿Ser un artista independiente o firmar con un sello discográfico? Todo lo que un músico emprendedor necesita saber. Este libro va dirigido tanto a músicos aficionados que quieran iniciarse en el emprendimiento musical, como a profesionales que quieran impulsar su carrera usando el marketing digital para monetizar su actividad musical. El talento de un músico por desgracia hoy en día no es suficiente para poder vivir de la música. Atrás han quedado los días que los artistas podían vivir de las ventas de discos o de las giras estivales. Más que nunca, se impone la necesidad de diversificar la fuente de ingresos. ¿Cómo? Asumiendo riesgos y enfrentándose a los miedos que muchas veces nos impiden avanzar. Más allá del mérito que tenga un músico es necesario tener una actitud empresarial para llevar a buen término una carrera artística. Ha de ser competitivo, buscar alianzas de visibilidad estratégicas, aprender y desarrollar una serie de habilidades relacionadas con la comunicación, la gestión, las nuevas tecnologías y sobre todo el marketing. Cuestiones como la marca personal, la diferenciación, el buen uso de las redes sociales como herramientas imprescindibles del marketing o publicar tu música en plataformas como Spotify, iTunes o Apple Music te abrirá las puertas a nuevas vías para crecer y promocionarte. «Jesús ha sido capaz de organizar mi agitada carrera artística, poner orden en mis lanzamientos definiendo un calendario con estrategias y objetivos claros. Y sobre todo me ha ayudado a tener una visión más clara sobre mí mismo como artista dándome seguridad y pautas inspiradoras sobre cómo enfocar y rentabilizar mi proyecto musical.» Saavedrita (Artista independiente) «Jesús es mi mentor, la persona que creyó en mí para su proyecto de carretera en carretera y que se convirtió en un amigo que me enseñó que, con trabajo duro, uno puede conseguir cualquier objetivo que se proponga.» Pedro Cuevas (Keep On Playing) |
como crear una comunidad en whatsapp business: Conscious Business Fred Kofman, 2008-11 Presents techniques for organizational success that involve embracing such qualities as integrity, authenticity, accountability, and honesty. |
como crear una comunidad en whatsapp business: ADMINISTRACIÓN Siglo XXI , Administración Siglo XXI es un libro que tiene el propósito de actualizar y optimizar la Administración de la Era Industrial a la de la Era de la Información y del Conocimiento que actualmente demanda que además del Proceso Administrativo, sea Digital, Neuro, Virtual, de la Sustentabilidad y de la Felicidad; para poder satisfacer las desafiantes exigencias que se están viviendo. También busca ser una guía para emprendedores, dueños de negocios, de empresas medianas y pequeñas, profesionistas, empleados y estudiantes que necesitan aplicar y obtener los beneficios de la administración. El libro analiza cómo aplicar y aprovechar la Planeación, la Organización, la Dirección y el Control con las nuevas aplicaciones y actualizaciones que le faciliten obtener mayor productividad, competitividad, eficiencia, rapidez e innovación permanente. Por ejemplo, cómo elaborar un presupuesto manual o digital, un plan de negocios, cómo diseñar una estructura dinámica, cómo implantar la Organización 2.0 u organizar una Startup, cómo manejar el empowerment, el benchmarking, que teoría motivacional aplicar, que estilo de liderazgo efectivo usar, cómo controlar el malware, etc. Explica cómo la Inteligencia Comercial impedirá que desaparezcan las empresas o negocios y se mantengan competitivos. En cuanto a la NeuroAdministración, cómo administrar los recursos internos, del cerebro, del elemento humano para que potencien sus capacidades y habilidades mediante la neuroplasticidad adquirida. De la Virtual, para administrar las empresas virtuales que se requieren en la economía globalizada. De la Sustentabilidad, urge ante los efectos del calentamiento global y el efecto invernadero, saber administrar los recursos sustentables y encontrar el equilibrio entre el medio ambiente y el uso de los recursos naturales. Se incluyen en el libro acciones sustentables para los negocios y las Pymes, acciones para reducir el impacto ambiental y aplicaciones que ayudan a la sustentabilidad. La Administración de la Felicidad impacta positivamente el aumento de la productividad, la creatividad, la competitividad, la salud y la prosperidad.Cómo elevar los niveles de la glándula y de las hormonas de la felicidad, cómo administrar medidas para generar un modelo de negocio con armonía y felicidad. En resumen el libro Administración Siglo XXI pretende que se sepan alcanzar beneficios para empresas y negocios de todos tamaños y el beneficio se extienda a la sociedad y al país, comenzando por los beneficios a los lectores que la apliquen y la disfruten en el Siglo XXI y en adelante. |
como crear una comunidad en whatsapp business: The Sales Acceleration Formula Mark Roberge, 2015-02-24 Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist. |
como crear una comunidad en whatsapp business: Supply Chain Management and Reverse Logistics Harald Dyckhoff, Richard Lackes, Joachim Reese, 2013-06-05 The world of logistics has considerably changed due to globalization, modern information technology, and especially increasing ecological awareness. Large Supply Chain Management (SCM) systems are developing to global logistic networks. This book reflects major trends of the recent decade in SCM and, additionally, presents ideas and visions for logistic networks of the 21st century. Among the various aspects of SCM, emphasis is placed on reverse logistics: closing the loop of a supply chain by integrating waste materials into logistic management decisions. |
como crear una comunidad en whatsapp business: The Data Warehouse Lifecycle Toolkit Ralph Kimball, Margy Ross, Warren Thornthwaite, Joy Mundy, Bob Becker, 2008-01-10 A thorough update to the industry standard for designing, developing, and deploying data warehouse and business intelligence systems The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. In that time, the data warehouse industry has reached full maturity and acceptance, hardware and software have made staggering advances, and the techniques promoted in the premiere edition of this book have been adopted by nearly all data warehouse vendors and practitioners. In addition, the term business intelligence emerged to reflect the mission of the data warehouse: wrangling the data out of source systems, cleaning it, and delivering it to add value to the business. Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. The authors understand first-hand that a data warehousing/business intelligence (DW/BI) system needs to change as fast as its surrounding organization evolves. To that end, they walk you through the detailed steps of designing, developing, and deploying a DW/BI system. You'll learn to create adaptable systems that deliver data and analyses to business users so they can make better business decisions. |
como crear una comunidad en whatsapp business: Liberating the Corporate Soul Richard Barrett, 2013-09-13 The two most critical issues for business today, according to CEO's Barrett has worked with, are: How to tap the deepest levels of creativity and the highest levels of productivity of our employees. In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell. |
como crear una comunidad en whatsapp business: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
como crear una comunidad en whatsapp business: Operations Management Jay Heizer, Barry Render, 2014 This package includes a physical copy of 'Operations Management' as well as access to the eText and MyOMLab. The edition has been edited to include enhancements making it more relevant to students outside the United States. The book presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. |
como crear una comunidad en whatsapp business: Being Boss Emily Thompson, Kathleen Shannon, 2018-04-10 From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on being boss in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed business besties and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle fraudy feelings Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you be boss not only at growing your business, but creating a life you love. |
como crear una comunidad en whatsapp business: The B Corp Handbook Ryan Honeyman, 2014-10-13 Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference. |
como crear una comunidad en whatsapp business: Competing Against Luck Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan, 2016-10-04 The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides. |
como crear una comunidad en whatsapp business: Silent Fear (a Novel Inspired by True Crimes) Lance Morcan, James Morcan, 2017 When you can't hear...death comes silently. Scotland Yard detective Valerie Crowther is assigned to investigate the murder of a student at a university for the Deaf in London, England. The murder investigation coincides with a deadly flu virus outbreak, resulting in the university being quarantined from the outside world. When more Deaf students are murdered, it becomes clear there is a serial killer operating within the sealed-off university. A chilling cat-and-mouse game evolves as the unknown killer targets Valerie and the virus claims more lives. A stunning, claustrophobic, whodunit murder mystery, Silent Fear (A novel inspired by true crimes) is the eighth novel by father-and-son writing team Lance & James Morcan. Included is a commentary by Deaf filmmaker Brent Macpherson on the unique aspects of Deaf culture the story covers. Together, the Morcans and Macpherson are currently developing a feature film adaptation of Silent Fear. |
como crear una comunidad en whatsapp business: The One Thing You Need to Know Marcus Buckingham, 2008-09-04 Drawing on a wide body of research, including extensive in-depth interviews, THE ONE THING YOU NEED TO KNOW reveals the central insights that lie at the core of: Great Managing, Great Leadership and Great Careers. Buckingham uses a wealth of relevant examples to reveal that at the heart of each insight lies a controlling insight. Lose sight of this 'one thing' and all of your best efforts at managing, leading, or individual achievement will be diminished. For great managing, the controlling insight has less to do with fairness, or team building, or clear expectations (although all are important). Rather, the one thing great managers know is the need to discover and then capitalize on what is unique about each person. For leadership, the controlling insight is the opposite - discover and capitalize on what is universal to all your people, regardless of differences in personality, race, sex, or age. For sustained individual success, the controlling insight is the need to discover what you don't like doing, and know how and when to stop doing it. In every way a groundbreaking work, THE ONE THING YOU NEED TO KNOW offers crucial performance and career lessons for business people at every level. |
como crear una comunidad en whatsapp business: Exponential Organizations Salim Ismail, 2014-10-14 Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business. —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company. —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015 |
como crear una comunidad en whatsapp business: Innovation and Collaboration in the Digital Era Jara Pascual, 2021-08-02 Innovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as guests in the author’s podcast “Business of Collaboration” or in interviews with the Collabwith Magazine which she produces. This is a powerful book full of practical frameworks and one-page canvases which act as reminders of the value of making needs and expectations explicit. The author provides frameworks and tools that can be used to support collaboration journeys across different sectors and organizations. She also offers clarity to the reader for their innovation journey and brings a new perspective on how to innovate and understand innovation. Jara Pascual focuses on the importance of managing emotions and feelings of frustration which can be very common during a collaborative innovation process. She explores the interaction between Emotional Intelligence and business and shows how to remove and manage frustration and how to produce a positive outcome. Innovation and Collaboration in the Digital Era will empower the reader to take action and show how to change your conversation about innovation and collaboration. “Jara Pascual, with colleague Celia Avila-Rauch, has been able to distill and apply the ability model of emotional intelligence to the art and science of innovation and innovation leadership. In our work we note that feelings are not always facts but that emotions as a form of data. More than that, emotions can assist or facilitate with decision making, creativity and innovation rather than getting in the way, but only if leaders are “smart” about emotions and develop and deploy their emotional intelligence skills.” Dr David R Caruso, Emotional Intelligence Skills Group, Founder Yale Center for Emotional Intelligence, Research Affiliate |
como crear una comunidad en whatsapp business: Telework in the 21st Century Jon C. Messenger, 2019 Technological developments have enabled a dramatic expansion and also an evolution of telework, broadly defined as using ICTs to perform work from outside of an employer’s premises. This volume offers a new conceptual framework explaining the evolution of telework over four decades. It reviews national experiences from Argentina, Brazil, India, Japan, the United States, and ten EU countries regarding the development of telework, its various forms and effects. It also analyses large-scale surveys and company case studies regarding the incidence of telework and its effects on working time, work-life balance, occupational health and well-being, and individual and organizational performance. |
como crear una comunidad en whatsapp business: Happiness Studies Tal Ben-Shahar, 2021-07-04 In this book, Tal Ben-Shahar introduces a new interdisciplinary field of study that is dedicated to exploring happiness. The study of happiness ought not be left to psychologists alone. Philosophers, theologians, biologists, economists, and scholars from other disciplines have explored ways of attaining happiness, and to do justice to this important pursuit, we ought to listen to their words and experiment with their prescriptions. Not only does the field of happiness studies embrace different disciplines, it also approaches happiness as a multifaceted and multidimensional variable that includes five parts which form the acronym SPIRE: Spiritual wellbeing Physical wellbeing Intellectual wellbeing Relational wellbeing Emotional wellbeing This book addresses each of these elements of happiness, explains them, and addresses practical ways for their cultivation. |
como crear una comunidad en whatsapp business: Edge Laura Huang, 2021-08-19 |
como crear una comunidad en whatsapp business: Nine Lies About Work Marcus Buckingham, Ashley Goodall, 2019-04-02 Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you. |
como crear una comunidad en whatsapp business: Going Mobile Gavin Dudeney, Nicky Hockly, 2014 Going Mobile explains, and then demonstrates with practical activities, how to use mobile devices in English Language Teaching in a principled and pedagogically sound way. It is a pioneering book, directed towards teachers - and therefore towards learners - in the age of the digital revolution, and it breaks new ground by offering much-needed support in our 21st-century classrooms. Nicky Hockly and Gavin Dudeney are both prize-winning authors and leaders in the field of the pedagogy of digital technology, bringing their many years of experience and succeeding admirably in motivating teachers and teacher trainers in the following areas: How to take advantage of the hand-held devices now available; How to face the many challenges that stand in the way of success; How to incorporate the technology across our teaching institutions. Going Mobile contains three distinct parts which focus in turn on theory, practice and development: Part A introduces us to teaching with mobile devices, and the apps we can take advantage of. It covers the important questions we often ask, the issues we frequently face and the challenges we invariably encounter. Part B is full of classroom activities spread over five chapters - from a first analytical, yet entertaining, look at the use of mobile devices, to the staged and sensible exploitation of text, image, audio and, finally, video. Part C takes us further, both in our classes - by way of longer activities and projects - and in our institutions - where we are encouraged to incorporate mobile teaching and mobile learning progressively and systematically. |
como crear una comunidad en whatsapp business: Resonant Violence Kerry Whigham, 2022-02-11 From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future. |
como crear una comunidad en whatsapp business: Latin American Economic Outlook 2019 Development in Transition OECD, Economic Commission for Latin America and the Caribbean, CAF Development Bank of Latin America, European Union, 2019-09-27 The Latin American Economic Outlook 2019: Development in Transition (LEO 2019) presents a fresh analytical approach in the region. It assesses four development traps relating to productivity, social vulnerability, institutions and the environment. |
como crear una comunidad en whatsapp business: Inbound Marketing Brian Halligan, Dharmesh Shah, 2009-10-19 Stop pushing your message out and start pulling your customers in Traditional outbound marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. |
como crear una comunidad en whatsapp business: Does It Matter? Nicholas G. Carr, 2004-04-07 Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized cost of doing business--with huge implications for business management. Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling--and unsettling--account of IT's changing business role and its leveling influence on competition. Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry. A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future. An acclaimed business writer and thinker, Nicholas G. Carr is a former executive editor of the Harvard Business Review. |
como crear una comunidad en whatsapp business: Creating Shared Value to get Social License to Operate in the Extractive Industry Cesar Saenz, 2021-04-12 Creating Shared Value to get Social License to Operate in the Extractive Industry presents techniques and models that will enable you to actually formulate, implement, and evaluate strategies to shared value to earn SLO. |
como crear una comunidad en whatsapp business: Happier, No Matter What: Cultivating Hope, Resilience, and Purpose in Hard Times Tal Ben-Shahar, 2021-05-11 Even when everything is going wrong, the science of happiness can help you! Pioneering positive psychologist and New York Times–bestselling author Tal Ben-Shahar shows us how in Happier, No Matter What. Ben-Shahar busts the all-too-common ideas that success brings happiness and that we can seek happiness itself. When hard times thwart our success and steal our joy, these ideas actually invite despair by leaving us with nothing to do. But we can do something: We can climb the SPIRE—Ben-Shahar’s five-step staircase to hope and purpose. Spiritual: I am experiencing meaning. Physical: My body’s needs are met. Intellectual: I am learning. Relational: My friends support me. Emotional: I am allowed to feel. By truly living these five elements of well-being, we build the resilience to carry us through anything—from a personal loss to a global pandemic. Ben-Shahar’s all-new SPIRE method shows us the way to becoming “whole again”—and when we’re whole, we invite happiness in. |
como crear una comunidad en whatsapp business: The 100 Best Business Books of All Time Jack Covert, Todd Sattersten, Sally Haldorson, 2016-08-02 Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money. |
como crear una comunidad en whatsapp business: First, Break All the Rules Marcus Buckingham, Curt Coffman, 2014-02-02 Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers in First, Break All the Rules, revealing what the world’s greatest managers do differently. With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level. The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why. Gallup presents the remarkable findings of its massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup’s research were invariably those who excelled at turning each employee’s talent into performance. In today’s tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer. The authors explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her — they define the right outcomes rather than the right steps; how they motivate people — they build on each person’s unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people — they find the right fit for each person, not the next rung on the ladder. And perhaps most important, this research — which initially generated thousands of different survey questions on the subject of employee opinion — finally produced the twelve simple questions that work to distinguish the strongest departments of a company from all the rest. This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover. There are vital performance and career lessons here for managers at every level, and, best of all, the book shows you how to apply them to your own situation. |
como crear una comunidad en whatsapp business: Return on Investment in Corporate Responsibility Cesar Saenz, 2018-04-23 In today's climate, companies must be economically successful and at the same time take social responsibility. Author Cesar Sandro Saenz Acosta introduces a new SROIM (Social Return on Investment Management) model, to design and measure the social value created by companies. |
como crear una comunidad en whatsapp business: Handbook of Latin American Studies , 2007 Contains scholarly evaluations of books and book chapters as well as conference papers and articles published worldwide in the field of Latin American studies. Covers social sciences and the humanities in alternate years. |
como crear una comunidad en whatsapp business: Searching for Safety Aaron Wildavsky, 2017-09-08 Protecting ourselves against the risks associated with modern technologies has emerged as a major public concern throughout the industrialized world. Searching for Safety is unique in its exposition of a theory that explains how and why risk taking makes life safer and exposes the high risk of avoiding change. The book covers a wide range, including how the human body, as well as plants, animals, and insects, cope with danger. Wildavsky asks whether piling on safety measures actually improves safety. While he agrees that society should sometimes try to prevent large-scale harm, he explains why a strategy of resilience—learning from error how to bounce back in better shape—is usually better. His intention is to shift the debate about risk from passive prevention of harm to an active search for safety. This book will be of special interest to those concerned with risk involving technology, health, safety, environmental protection, regulation, and more. |
como crear una comunidad en whatsapp business: Understanding Open Access Lexi Rubow, Brianna Schofield, Rachael Shen, 2015 |
como crear una comunidad en whatsapp business: Sharepoint 2010 John Hales, 2011-05-31 SharePoint 2010 is among the many cutting-edge applications to be found within Microsoft's Office Suite software--our newest 3-panel guide will help you get the most out of this handy tool. The fluff-free content includes important definitions, tips, and step-by-step instructions on how to perform each key function within SharePoint; full-color screen shots are also provided for ease of use. |
como crear una comunidad en whatsapp business: Lovemarks Kevin Roberts, 2005-12-01 Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. |
como crear una comunidad en whatsapp business: English Pronunciation Made Simple Paulette Dale, Lillian Poms, 2004-07-01 With a friendly writing style and abundant illustrations, Pronunciation Made Simple (formerly English Pronunciation for International Students) helps students understand and achieve the pronunciation patterns of native English speakers. Appropriate for both classroom use and self-study, this confidence-building text motivates students to practice their skills outside the classroom. |
como crear una comunidad en whatsapp business: Good Boss, Bad Boss Robert Sutton, 2010-11-04 In his long-awaited follow-up to The No Asshole Rule, Robert Sutton reveals the actions of the best bosses and contrasts these with the mistakes of the worst, so that you can learn to become the great boss most people dream of having. The stark differences between what superb and lousy bosses do is backed up by piles of research, and Good Boss, Bad Boss blends this with true stories to contrast the best and worst moves bosses make when taking charge, making decisions and turning talk into action. If you are serious about becoming a skilled and compassionate boss, Good Boss, Bad Boss is the essential guide. |
como crear una comunidad en whatsapp business: 101 Facebook Marketing Tips and Strategies for Small Businesses Lasse Rouhiainen, 2016-02 Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp? Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business. Have you seen these impressive numbers? Facebook: 1.59 billion monthly active users. WhatsApp: 1 billion monthly active users. Facebook Messenger: 800 million monthly active users. Instagram: 400 million monthly active users. All of these services are owned by Facebook, and together they form a Facebook marketing ecosystem which allows you to access up to 3.79 billion users combined. As a trainer and speaker, I have given Facebook marketing workshops in different corners of the world, from Madrid to Miami and from Dubai to Helsinki, and have met many business owners who are excited to use Facebook, Instagram and WhatsApp, but are unaware of the correct strategies and techniques to follow. That is why I wrote this guidebook offering such a large number of tools, techniques and strategies every business owner can quickly apply and benefit from.After reading this book you will know: How to reach more clients and sell more products on Facebook using the best tools and techniques. How to spy on how your competitors do their Facebook marketing and avoid making the same mistakes they make. What are some of the most beneficial new features on Facebook in 2016. How to set up your security and privacy settings correctly for your personal Facebook profile and improve your personal branding on Facebook. How to leverage the explosive growth of Facebook video marketing and maximize communication with potential customers. Some of the biggest mistakes businesses commit with Facebook advertising and how to avoid them. A secret targeting technique which can significantly improve your Facebook advertising campaigns. Special Facebook Messenger communication strategies that can help you to improve your customer service. WhatsApp marketing strategies that helped one company to expand their business internationally and improve their sales. And a whole lot more... in total 101 action tips and strategies. You will also read powerful expert interviews and case studies from the following online marketing experts who share specific strategies you can learn from and apply to your own business: Scott Monty on how to use the new Facebook Live Video to communicate with your audience. Gideon Shalwick on how to leverage Facebook video advertising. Kevin Davis on how to use Facebook video advertising combined with Facebook sweepstakes. Charles Kirkland on how to use a special Facebook targeting option which can quickly improve your Facebook ad results and ROI. Rocco Alberto Baldassarre on how one specific Instagram adversiting strategy generared 343 sales in 30 days. Claudia Araujo on how her company expanded internationally by leveraging WhatsApp marketing strategies. If you apply all the strategies in this book, you will have the potential to transform your business and grow revenue. Take action today! Scroll to the top and select the BUY button for instant download. |
como crear una comunidad en whatsapp business: El Emprendimiento en América Latina Daniel Lederman, Julian Messina, Samuel Pienknagura, Jamele Rigolini, 2014-07-01 El emprendimiento es un determinante fundamental del crecimiento y la creación de empleo. Pese a que los emprendedores abundan en América Latina y el Caribe, las empresas de la región son más pequeñas y menos propensas a crecer e innovar que las de otras regiones. El crecimiento de la productividad lleva décadas siendo mediocre y el reciente period de auge de las materias primas no ha supuesto una excepción. Así pues, la presencia de emprendedores dinámicos será necesaria para impulsar la creación de puestos de trabajo de calidad y la aceleración del crecimiento de la productividad en la región. En El emprendimiento en América Latina: muchas empresas y poca innovación se estudia el panorama del emprendimiento en América Latina y el Caribe. El libro recurre a nuevas bases de datos que abordan cuestiones como la creación de empresas, las dinámicas empresariales, las decisiones de exportar y el comportamiento de las corporaciones multinacionales y sintetiza los resultados de un análisis exhaustivo del estatus, las perspectivas y los retos del emprendimiento en la región. Asimismo, el libro suministra herramientas útiles e información para ayudar a los profesionales y responsables de las políticas a identificar los ámbitos de las mismas que los gobiernos pueden explorar para impulsar la innovación e incentivar el emprendimiento transformador con potencial de crecimiento elevado. |
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EL WHATSAPP COMO MEDIO DE COMUNICACIÓN E …
Empleo del WhatsApp como Red Social En una encuesta sobre las conversaciones en WhatsApp, en México, se detectó que 91.3% de las charlas son con amigos, 81.7 % con …
Cómo crear su Comunidad de Interés (Community of Interest …
Para crear una nueva cuenta, haga clic en el enlace de “Inscríbase Aquí” en la página de inicio, llene el formulario y revise su correo electrónico. Siga ... Debe dibujar su comunidad como un …
Las comunidades virtuales - UNAM
Se explora cómo una comunidad de investigación sobre metadatos representa un ejem - plo de migración comunitaria al convertirse en una colectividad virtual debido al uso de tecnologías …
1 Fundació Horta Sud Cuadernos prácticos para …
¿Es obligatorio inscribir una asociación en el Registro de Asociaciones? ¿Pueden crear una asociación las personas extranjeras? 2 Pasos por la creación de una asociación: 12 1. …