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| degrees similar to marketing: The Dictionary of Marketing Azaz Motiwala, 2005 The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available |
| degrees similar to marketing: Business for Foundation Degrees and Higher Awards Robert Dransfield, 2004 Business for Foundation Degrees and Higher Awards gives students the underpinning knowledge they need to succeed in one volume. A core textbook covering the first two years of a degree programme written for the Foundation Degree and the Higher National Diploma. |
| degrees similar to marketing: Strategic Marketing Management, 9th Edition Chernev, Alexander, 2018-01-01 |
| degrees similar to marketing: International Marketing Mix Management Tobias Richter, 2012 For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided. |
| degrees similar to marketing: Strategic Marketing Planning Richard M.S. Wilson, 2010-05-04 Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures |
| degrees similar to marketing: Higher Education Labour Market Relevance and Outcomes of Higher Education in Four US States Ohio, Texas, Virginia and Washington OECD, 2020-07-08 This report, which focuses on four US states – Ohio, Texas, Virginia and Washington – is the third of a series of country-specific reviews conducted as part of the OECD project on the labour market relevance and outcomes of higher education. he report offers a comprehensive review of graduate outcomes and policies supporting alignment between higher education and the labour market in the four participating states in 2018-19, an overview of the US labour market and higher education context, and a range of policy examples from across OECD jurisdictions to help improve the alignment of higher education and the labour market. |
| degrees similar to marketing: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Harlan E. Spotts, 2014-11-10 This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| degrees similar to marketing: Logistics and Supply Chain Management ePub eBook Martin Christopher, 2013-07-25 Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain. |
| degrees similar to marketing: Higher Education in Liquid Modernity Marvin Oxenham, 2013-10-28 Based in sociologist Zygmunt Bauman’s theory of liquid modernity, this volume describes and critiques key aspects and practices of liquid education--education as market-driven consumption, short life span of useful knowledge, overabundance of information--through a systematic comparison with ancient Greek paideia and medieval university education, producing a sweeping analysis of the history and philosophy ofeducation for the purpose of understanding current higher education, positing a more holisitic alternative model in which students are embedded in a learning commutity that is itself embedded in a larger society. If liquid modernity has left a vacuum where, according to Bauman, the pilot’s cabin is empty, this volume argues that no structure is better positioned to fill this vacuum than the university and outlines a renewed vision of social transformation through higher education. |
| degrees similar to marketing: Organizational Hybridity and Social Innovation Lucca Nietlispach, 2024-11-15 Global societal challenges like food insecurity or the replacement of fossil fuels with renewable energy have no easy and straight-forward solutions. Ultimately, a democratic process and social acceptance of new approaches are just as important as economic efficiency and cost reduction. Besides engagement from the public sector, there are private initiatives that aim to strike this balance. These newer hybrid organizations aim to internalize both social and economic identities and goals. However, this causes challenges that have to be overcome in order to successfully disseminate social innovations. This thesis, composed of three individual essays, investigates this context with a particular focus on social impact incubators and accelerators. These types of private support organizations act as intermediaries in social innovation ecosystems and support social enterprises through bundled services offered in innovation programs that span several months. The first essay is a literature review that takes a closer look at management in social enterprises, because they are the main participants in social impact incubator and accelerator programs. By investigating strategies to manage hybridity, this study contributes to the literature on organizational hybridity. The holistic management framework that was developed extends our knowledge of how social enterprises can concurrently improve in the social and economic goal dimensions. The second essay then investigates interactions between social incubator participants and the program environment. Program participants profit from personal mentoring, as well as access to a network and funding opportunities. However, little was known about how program participants interact and learn in these environments. This thesis contributes to knowledge by providing insights through a longitudinal single case study. In addition, it illuminates how these programs are funded in the third essay. An empirical model was built and tested using data collected from an original global survey of social impact incubators and accelerators. The results indicate that tensions between social and economic aspects are common in this context, and that governments tend to fund more economically oriented incubators and accelerators. |
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| degrees similar to marketing: E-Marketing: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2012-05-31 The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research. |
| degrees similar to marketing: Handbook of Marketing Barton A Weitz, Robin Wensley, 2002-10-16 NEW IN PAPERBACK ′The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers′ - Journal of Marketing ′Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come′ - Journal of Marketing Research ′This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us′ - Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business School The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. - A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics - With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise - Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. International Advisory Board: Sonke Albers Christian-Albrechts-University of Kiel, Germany / Erin Anderson INSEAD, France / Rick Bagozzi Rice University, USA / Patrick Barwise London Business School / Rod Brodie University of Auckland / Anne T Coughlan Northwestern University / George Day University of Pennsylvania / Lars Gunnar-Mattsson Stockholm School of Economics / Hubert Gatignon INSEAD, France / Håkan Håkansson The Norwegian School of Management / Stephen J. Hoch University of Pennsylvania, USA / Kevin Keller Dartmouth College, USA / Donald Lehmann Columbia University, USA / Gilles Laurent HEC, France / Leonard Lodish University of Pennsylvania / Richard Lutz University of Florida / David Midgley INSEAD, France / David Montgomery Stanford University, USA / William Perreault University of North Carolina, USA / John Roberts Stanford University, USA / Allan Shocker University of Minnesota / Piet Vanden Abeele Vlerick Leuven Gent Management School, Belgium / Russell Winer University of California, Berkeley, USA / Dick Wittink Yale School of Management, USA |
| degrees similar to marketing: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| degrees similar to marketing: Beyond Degrees Guy St. Clair, 2005-04-04 No detailed description available for Beyond Degrees. |
| degrees similar to marketing: Marketing and Globalization Aurélia Durand, 2018-07-17 This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry. |
| degrees similar to marketing: Marketing Communications PR Smith, Ze Zook, 2019-12-03 The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation. |
| degrees similar to marketing: Agriculture, Rural Development, and Related Agencies Appropriations for 1983: Agricultural programs United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies, 1982 |
| degrees similar to marketing: Science and Engineering Indicators (2 Vol. ) John R. Gawalt, 2008-10 Provides a broad base of quantitative info. about U.S. science, engin., and technology. Because of the spread of scientific and tech. capabilities around the world, this report presents a significant amount of material about these internat. capabilities and analyzes the U.S. position in this broader context. Contains quantitative analyses of key aspects of the scope, quality, and vitality of the Nation¿s science and engineering (S&E) enterprise. It presents info. on science, math, and engineering. educ. at all levels; the S&E workforce; U.S. internat. R&D perform. and competitiveness in high tech.; and public attitudes and understanding of S&E. Also info. on state-level S&E indicators. Presents the key themes emerging from these analyses. Illus. |
| degrees similar to marketing: Science & Engineering Indicators , 2006 |
| degrees similar to marketing: Marketing and Salesmanship (Part - I) Dr. Mangesh P. Waghmare, Dr. Satish D. Jagtap, 2019-08-01 |
| degrees similar to marketing: Marketing Research Report , 1967 |
| degrees similar to marketing: Federal Energy Regulatory Commission Reports United States. Federal Energy Regulatory Commission, 1986 |
| degrees similar to marketing: Handbook of Industrial Development Patrizio Bianchi, Sandrine Labory, Philip R. Tomlinson, 2023-01-13 Providing an overview of industrial development using a variety of different approaches and perspectives, the Handbook of Industrial Development brings together expert contributors and highlights the current multiple and interdependent challenges that can only be addressed by an interdisciplinary approach. Chapters discuss the existing issues faced by industry following both the digital and environmental transitions, highlighting their regional roots and the interplay with the wider institutional framework. |
| degrees similar to marketing: American Universities in a Global Market Charles T. Clotfelter, 2010-04-28 In higher education, the United States is the preeminent global leader, dominating the list of the world’s top research universities. But there are signs that America’s position of global leadership will face challenges in the future, as it has in other realms of international competition. American Universities in a Global Market addresses the variety of issues crucial to understanding this preeminence and this challenge. The book examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. By discussing the differences in quality among students and institutions around the world, this volume sheds light on the singular aspects of American higher education. |
| degrees similar to marketing: Business Administration Peter Thuis, Rienk Stuive, 2019-11-28 Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters: Management success stories Management blunders Socially responsible business practice Key performance indicators Historical trends in business administration This book is an indispensable tool in all degree programmes in which business administration is a key component, including Business, Economics and Law, as well as other economics and business programmes. A companion website featuring extra materials for lecturers and students is available at: http://www.mathematicsforfinanceandeconomics.noordhoff.nl |
| degrees similar to marketing: Building Models for Marketing Decisions P. S. H. Leeflang, 2000-02-29 With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making. |
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| degrees similar to marketing: Advertising in Developing and Emerging Countries Emmanuel C. Alozie, 2011 Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. |
| degrees similar to marketing: Principles of Marketing Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo, 2013-11-19 This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing. |
| degrees similar to marketing: The Quality of Vocational Education Adam Gamoran, 1998 |
| degrees similar to marketing: Multiscreen Marketing Natasha Hritzuk, Kelly Jones, 2014-04-14 Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested in a one size fits all screens experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising Division, the book identifies what drives consumer behavior across devices and digital platforms – sequentially, simultaneously, at home, at work and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers. This approach can help marketers simplify their strategy, while enabling them to leverage the right screen with the right message in the right moment. Companies are learning that using the same legacy television advertising and content across all digital media will not help them break through the clutter. To truly take advantage of the unprecedented opportunity served up by the multi-screen world, the authors show how bringing consumers firmly back into focus will ultimately deliver more value for marketers. Readers will learn how to tailor their approach to most effectively reach their customers through the following multi-screen pathways: Content Grazing – uses 2+ screens for unrelated content Quantum – transitions sequential activity from one screen to another Investigative Spider-Webbing – views related content on 2+ screens Social Spider-Webbing – sharing and connecting with others on 2+ screens The book includes new research and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways. |
| degrees similar to marketing: International Strategic Marketing J.B. McCall, Marilyn Stone, 2004-07-31 As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178 |
| degrees similar to marketing: Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference Elizabeth J. Wilson, William C. Black, 2015-01-21 This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| degrees similar to marketing: Research Handbook on Export Marketing Craig C. Julian, 2014-12-31 The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through |
| degrees similar to marketing: The Condition of Education , 2002 |
| degrees similar to marketing: Leisure Marketing Susan Horner, John Swarbrooke, 2012-06-25 Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry. |
| degrees similar to marketing: Lead Market India Cornelius Herstatt, Rajnish Tiwari, 2016-11-26 India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. |
| degrees similar to marketing: Bulletin of the United States Bureau of Labor Statistics , 1980 |
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