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| dental office marketing strategies: Everything is Marketing Fred Joyal, 2009 |
| dental office marketing strategies: Everything is Marketing Fred Joyal, 2009 |
| dental office marketing strategies: Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients Adam Zilko, 2018-03-26 One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing Treatment Plan What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy. |
| dental office marketing strategies: Dental Practice Strategy Guide Dr. Randall M. LaFrom, 2018-03-26 Dental business strategy book for all phases of running a dental practice. |
| dental office marketing strategies: Dentistry's Business Secrets Edward M. Logan Dds, Edward M. Logan, 2011 Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. |
| dental office marketing strategies: The Ultimate Guide to Internet Marketing for Dentists Chris Pistorius, 2014-10-13 Consumers will make over 140 billion “local” searches on the Internet in 2014- making the Internet as powerful of an advertising medium that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the fundamentals, techniques, tools and tricks that will dramatically increase your online visibility and will help you drive in more new patients each month!Discover how to master the following proven online marketing methods:• Search Engine Optimization• Google My Business• Pay Per Click• Video Marketing• Facebook Marketing• Mobile Marketing• Blogging |
| dental office marketing strategies: Networking and Marketing Strategies for Small Business and Independents Errol Chung, 2011-04-18 The 2nd edition in the LiquidSalesman Training series this work book is designed to help walk you through the lush garden and Networking and Strategic Marketing. With 6 Core Strategies designed to help get you recognized as the best, associated with the best and in front of your clients, this book will cut your marketing budget by 75%%. Stop wasting your time and money blast advertising on the radio and late night cable stations, non-responsive email campaigns and stuff mail boxes. Find yourself in the company of the ultra successful and increase your influence to those that can truly make a difference. |
| dental office marketing strategies: Fully Booked Carolyn S. Dean, 2015-10-01 Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue. |
| dental office marketing strategies: Dental Disruption Jackie Ulasewich, 2019-02-26 Learn how you can achieve the practice of your dreams by embracing change and implementing the new dental marketing paradigm. |
| dental office marketing strategies: Raving Patients Len Tau, 2020-03-27 In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies. |
| dental office marketing strategies: Business Basics for Dentists David O. Willis, 2013-03-05 Dr. David Willis combines his experience as a practicing dentist, educator, MBA, and certified financial planner in this breakthrough text about managing a dental business. Rather than a checklist of steps for success, Business Basics for Dentists describes business, economic, marketing, and management principles and explains how to apply them to the dental practice. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. He provides the essential elements of a business course--management principles, economics, business finance, and financial analysis--without bogged down in too much detail. These are then related specifically to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing the practice. All aspects of practice transition are approached: career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. Last, Willis included personal financial planning to ensure that the dentist is also planning for his own finances and retirement beyond the bounds of the practice. |
| dental office marketing strategies: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24 |
| dental office marketing strategies: Personalized Guide to Marketing Strategy Jurgen F. Haver, 1983 |
| dental office marketing strategies: The Power of Internal Marketing: The Key to Dental Practice Success American Dental Association, 2007 |
| dental office marketing strategies: Marketing to Women Marti Barletta, 2003 Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women. |
| dental office marketing strategies: How To Write a Marketing Plan for Health Care Organizations William Winston, 2012-11-12 A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized. |
| dental office marketing strategies: Delivering WOW Anissa Holmes, 2018-08-07 Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you! |
| dental office marketing strategies: High-Performance Practice: Management, Marketing and Leadership Justin Bhullar, 2019-10-18 This book will give you practical, tactical, and easily implementable strategies, systems, and blueprints that you can apply immediately to begin rapidly growing your practice. It will put you on the Fast-Track to high profitability and personal freedom. |
| dental office marketing strategies: Standard Marketing Procedures for Dentists Gordon Burgett, 1997-06 |
| dental office marketing strategies: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| dental office marketing strategies: Dental Practice Hacks Alex Wong, Master the world of dental marketing with this cutting-edge collection! Do you want to discover the best strategies for kickstarting your dental marketing efforts? Looking for ways to build your client base, attract new patients, and master the online sphere? Want to learn first-hand from an expert copywriter and experienced dentist? Then this bundle is for you! Inside this brilliant 3-in-1 book collection, you'll join best-selling author and dental marketing expert Alex Wong as he shares his years of dental marketing expertise. Breaking down the principal strategies for creating an unforgettable online presence, driving traffic with a top-notch website, and writing viral blog content, this bundle is perfect for any orthodontist, endodontist, periodontist, or anyone in the oral health field looking to expand their dental clinic and build their business. Inside Dental Marketing Hacks, you'll uncover a powerful formula for mastering the art of online dental marketing, including: ✔ The Secret To Identifying Your Perfect Target Audience ✔ Step-By-Step Instructions For Building Your Online Presence (Even If You're Not a Tech-Y Person) ✔ Practical Ways To Get Your Dental Website Off The Ground For Less Than $200! ✔ Top Tips For Writing Emails That Sell ✔ And Ingenious Advertising Strategies To Kickstart Your Dental Practice! Inside Dental Copywriting Hacks, you'll find a complete blueprint for crafting engaging, effective content to help you stand out from the crowd, including: ✔ How To Build Your Action Plan and Position Yourself In The Market ✔ Surprisingly Simple Ways To Create Your Homepage, Team Page, Contact Page and More ✔ How To Do Keyword Research Like a Pro ✔ Proven Copywriting Techniques To Hook Readers and Demonstrate Your Expertise ✔ And Much More... And inside Blogging Hacks For Dentistry, you'll learn the essential steps for creating viral, must-read blog content to find more patients and grow your practice, including: ✔ Tips and Tricks For Finding - and Engaging With - Your Target Readership ✔ Simple Ways To Generate an Entire Year's Worth of Topics (So You Can Focus Less On Brainstorming and More On Dentistry) ✔ The Secret To Creating Attention-Grabbing Headlines ✔ Easy-To-Use Tools For Creating Profitable Keywords ✔ And How To Make Optimized, Shareable, and Viral Dental Blog Content! Whether you're setting up your brand-new dental office for the first time, or if you're a seasoned professional looking to expand your skillsets and find more patients, the ingenious lessons inside this bundle are specially designed to help you master your online presence, create compelling blog content, and build an unforgettable website. Ready to supercharge your dental practice? Scroll up and buy now to get started! |
| dental office marketing strategies: Dental Office Administration Geraldine S Irlbacher, Guy S. Girtel, 2020-03-18 Dental Office Administration is a comprehensive resource that details the responsibilities of the dental office professional, providing practical communication techniques and tips for problem solving. It also provides the necessary clinical background information every dental office professional needs for a successful practice. Hands-on activities within the text require students to practice common tasks, such as dental charting, writing a memo, or conducting a mock telephone call with another student. A free bonus DVD-ROM for Windows includes practice management software called 'DENTRIXG4 practice management' to give students 'real world' experience managing patient data and filing electronic claims. A companion Website includes the full text and a quiz bank. |
| dental office marketing strategies: Managing a Dental Practice the Genghis Khan Way Michael R. Young, 2016-03-23 Managing a Dental Practice the Genghis Khan Way shows you how to turn your practice into a successful business. Being an effective practice manager demands a clear vision, sufficient business knowledge and, above all, wise judgement. Never intended to be a theoretical book, this is a warts-and-all guide to managing a dental practice, written by s |
| dental office marketing strategies: Hospital Marketing , 1986 |
| dental office marketing strategies: Expert Business Strategies: Advice from Top Dental Consultants American Dental Association, 2014-06-01 Ideal for dentists and dental practice managers. Provides guidance on evaluating and improving scheduling, internal controls, payment systems, patient satisfaction and retention, social media and your online reputation. |
| dental office marketing strategies: 365 Days of Social Posts for Dentistry Rachel Mele, 2017-05-03 365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples. No Dental Office Marketer should be without this valuable tool! - Ed Zuckerberg. Every dental practice should have a copy of '365 Days of Social Posts for Dentistry.' It's the perfect gift for study clubs and dental companies to give as thank you gifts to referring practices and to dental companies' customer bases. - Linda Miles. No more guessing about what to post on social media. This book is packed full of great ideas. Thanks, Rachel. - Dr. David Fantarella. An essential for your social media tool box! Excellent launch pad ideas you can personalize for your practice. Keep this book handy, and you'll never be at a loss for words - Rita Zamora. I never knew there were so many dental 'holidays.' 'Love Your Teeth Day' is my new favorite.- Amy Pelchat, Granby Dental Center. When done right, social media is a sure fire way to get new dental patients. This book will ensure you do just that.- Naomi Cooper. 100% of the proceeds from 365 Days of Social Posts for Dentistry are being donated to Oral Cancer Cause. OCC provides financial support to improve the quality of life for oral cancer patients. To learn more visit, www.oralcancercause.org. |
| dental office marketing strategies: Marketing the Million Dollar Practice Bill Williams, 2013-09-11 Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years. Every step can be duplicated, no matter what type of professional practice employs them; they are universal truths, not just unique-to-dentistry concepts. Endorsements by dental luminaries such as Dr Mike Abernathy of Summit Practice Solutions, Dr Bruce Baird of The Productive Dentist Academy, Dr Chris Kammer of the American Academy of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions, and Gary Takacs, founder of Takacs Learning Center all point to one common recommendation: This book is a must get, must read and must apply book if you want a thriving professional practice in today's economic climate. Marketing The Million Dollar Practice is not just book of how to's on marketing. Dr Williams takes you through his personal journey that led him to make the Big Decision to start over. He gives the reader the tools to do a mental makeover that allows a complete re-framing of what is important in life and how to negotiate that often frightening tightrope stretched between those canyon walls called failure and success. Do you need to rearrange your approach to marketing, tweak an already successful practice, or make a brand new start and create the practice of your dreams? This book is full of ideas; it can help any service business. Physicians, chiropractors, veterinarians, audiologists, spas and salons could all benefit from applying these new marketing methods. If you've ever heard of Guerrilla Marketing and want to see how it's implemented, you will want to read this book. Dr Williams is the only dentist who is a Certified Trainer in Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad Levinson. This book includes 10 Guerrilla Marketing tactics for startup practices and his Seven Mountain Marketing Strategy. The centerpiece of Dr Williams' success is the New Patient Experience ( 93% case acceptance success). To understand how it is possible to average over $10,000 per day in production, day in and day out, as an individual practitioner, it is essential to understand the psychology of sales and marketing and why people make the decisions they do. If you are a person who wants to find answers through prayer, you will want to see how Dr. Williams and his wife, Sheila, received The Answer. Follow their spiritual journey into Africa and back. Climb the Seven Mountains of Marketing, Dr Williams own prescription for practice growth. See the view of how to run a successful business from 10,000 feet. Running a $5 million practice is not about doing all the work yourself. Dr Williams identifies the steps he took so that he could travel, take continuing education courses, do dental missions and family vacations. Learn the value of mentors and how to position yourself as a mentor to others. Finally, Dr Williams describes the Perfect Dental Storm; when it all came together and how you can also achieve a similar result. Years of being an understudy paid handsome dividends. The road to success is paved with stones collected over a lifetime of experiences. Dr Williams offers readers to take and use stones he has collected over four decades of practice. All of this would never have been possible without the inspiration and guidance of Dr Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens this book with his Forward that provides contextual congruity, defines how it all came to be and why this book is important. Reed says that When the paradigm shifts, everyone starts at the beginning and in the case of this generation, Marketing has come a long way. The paradigm has shifted |
| dental office marketing strategies: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field. |
| dental office marketing strategies: Managing the Dental Team: Guidelines for Practice Success American Dental Association, 2016-12-05 Provides dental practices with sample job descriptions, guidelines for handling hiring and terminations, performance evaluations, and salary reviews. |
| dental office marketing strategies: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| dental office marketing strategies: Smart Hiring: A Guide for the Dental Office American Dental Association, 2004 |
| dental office marketing strategies: Modern Dental Assisting - E-Book Doni L. Bird, Debbie S. Robinson, 2020-03-13 Easily master all aspects of dental assisting with the most up-to-date and most trusted text available. For more than 40 years, students and practitioners alike have relied on Modern Dental Assisting for its cutting-edge content, easy-to-grasp writing style, step-by-step procedures, and top-notch visuals. And the new 13th edition is no exception. With updated content — including the latest technological advancements, clinical photographs, and new coverage on cultural diversity and how it relates to patient care — this new edition will guide you from your first day of class all the way to your first job in dental assisting. - UNIQUE! Trusted expert authors Doni Bird and Debbie Robinson present information and procedures in a way that makes it easy for students to understand and apply the material. - Comprehensive, cutting-edge content is presented in approachable writing style. - Step-by-step procedures for general and expanded functions use color coding and clinical photos to demonstrate key dental assisting competencies. - 70 procedural videos include questions and answers correlated to the chapter procedures with closed-captioning in English and Spanish and audio narration in English. - UNIQUE! Interactive Dental Office program provides in-depth case studies integrated with periodontal charting, radiographic mounting, and more. - Dentrix practice management software on Evolve enables students to work with patient data much like they will in the office environment. - Recall and Critical Thinking questions in each chapter provide opportunities for practice and application. - Feature boxes on infection control and CDC practice, patient education, and law and ethics summarize recommendations and key applications in practice. - Key terminology list helps students better comprehend the chapter and how the information applies to dentistry practice. - Learning and performance outcomes set goals for what students will accomplish and serve as checkpoints for comprehension and skills mastery. - NEW! Information on cultural diversity grounds students in this important topic and how it relates to patient care and patient communication. - UPDATED! art program provides vivid original renderings of dental anatomy tooth morphology and dental imaging, along with improved photos of the latest products, equipment, and instruments. - NEW! Coverage of the latest advances in general and specialty dental care covers technological advancements, public health and access to care, teledentistry, infection control guidelines, the Zika virus, Ebola, the oral-systemic health connection, and more. - NEW! Updated critical thinking and recall questions challenge students and provide recollection skills. |
| dental office marketing strategies: Pillars of Dental Success Second Edition Mark Costes, 2016-02-18 Pillars of Dental Success is a roadmap that any dentist can follow to exponentially increase the profitability and productivity of his or her dental practice. The systems and strategies covered within the pages of book represent the culmination of struggle, failure, and redemption during Dr. Mark Costes's journey from one struggling practice to a six practice multi-million dollar dental empire. Some of the topics covered in this book include: - How to FINALLY get your practice's overhead and cash flow under control. - How to create airtight systems that will maximize the performance of every department of your organization while decreasing chaos and stress. - The step-by-step system for getting a flood of new patient referrals from your existing patient base. - The advanced marketing strategies that will neutralize the competition in your market and drive a flood of new patients into your practice. - The simple and effective approach to reactivating lost patients. - How to position yourself as a local celebrity and community leader. Dr. Costes's refreshing approach to the business side of dentistry offers straightforward and practical solutions that can be implemented immediately. If you're interested in taking to the next level and beyond, you owe it to yourself to read this book! |
| dental office marketing strategies: Dental Hygiene - E-Book Margaret Walsh, Michele Leonardi Darby, 2014-04-15 Emphasizing evidence-based research and clinical competencies, Dental Hygiene: Theory and Practice, 4th Edition, provides easy-to-understand coverage of the dental hygienist’s roles and responsibilities in today’s practice. It offers a clear approach to science and theory, a step-by-step guide to core dental hygiene procedures, and realistic scenarios to help you develop skills in decision-making. New chapters and content focus on evidence-based practice, palliative care, professional issues, and the electronic health record. Written by Michele Leonardi Darby, Margaret M. Walsh, and a veritable Who’s Who of expert contributors, Dental Hygiene follows the Human Needs Conceptual Model with a focus on client-centered care that takes the entire person into consideration. UNIQUE! Human Needs Conceptual Model framework follows Maslow’s human needs theory, helping hygienists treat the whole patient — not just specific diseases. Comprehensive coverage addresses the need-to-know issues in dental hygiene — from the rationale behind the need for dental hygiene care through assessment, diagnosis, care planning, implementation, pain and anxiety control, the care of individuals with special needs, and practice management. Step-by-step procedure boxes list the equipment required and the steps involved in performing key procedures. Rationales for the steps are provided in printable PDFs online. Critical Thinking exercises and Scenario boxes encourage application and problem solving, and help prepare students for the case-based portion of the NBDHE. Client Education boxes list teaching points that the dental hygienist may use to educate clients on at-home daily oral health care. High-quality and robust art program includes full-color illustrations and clinical photographs as well as radiographs to show anatomy, complex clinical procedures, and modern equipment. Legal, Ethical, and Safety Issues boxes address issues related to risk prevention and management. Expert authors Michele Darby and Margaret Walsh lead a team of international contributors consisting of leading dental hygiene instructors, researchers, and practitioners. NEW chapters on evidence-based practice, the development of a professional portfolio, and palliative care provide research-based findings and practical application of topics of interest in modern dental hygiene care. NEW content addresses the latest research and best practices in attaining clinical competency, including nutrition and community health guidelines, nonsurgical periodontal therapy, digital imaging, local anesthesia administration, pharmacology, infection control, and the use of the electronic health record (EHR) within dental hygiene practice. NEW photographs and illustrations show new guidelines and equipment, as well as emerging issues and trends. NEW! Companion product includes more than 50 dental hygiene procedures videos in areas such as periodontal instrumentation, local anesthesia administration, dental materials manipulation, common preventive care, and more. Sold separately. |
| dental office marketing strategies: Dental Practice Transition David G. Dunning, Brian M. Lange, 2016-07-08 Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations |
| dental office marketing strategies: Wellness Marketing Aurelio Gisco, Fabio Ancarani, 2014-12-17T00:00:00+01:00 A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success. |
| dental office marketing strategies: Ronald E. Goldstein's Esthetics in Dentistry Ronald E. Goldstein, Stephen J. Chu, Ernesto A. Lee, Christian F.J. Stappert, 2018-08-07 Die dritte Auflage von Ronald E. Goldstein`s Esthetics in Dentistry stellt eine gründliche Aktualisierung und Erweiterung dieses maßgeblichen Referenzwerks dar. Behandelt werden sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde, von den Prinzipien und Behandlungsverfahren bis hin zu spezifischen Herausforderungen und Komplikationen. - Untersucht umfassend sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde. - Enthält 23 neue Kapitel internationaler Experten des Fachgebiets, vorhandene Kapitel wurde vollständig aktualisiert. - Mit mehr als 3700 hochwertigen Fotos und Illustrationen. - Präsentiert klinische Fallstudien und Behandlungsalgorithmen und macht dieses Buch für den Klinikalltag noch bedeutsamer. - Legt den Schwerpunkt auf klinische Szenarien. Alle Informationen sind umfassend wissenschaftlich belegt. |
| dental office marketing strategies: Making the Right Impression Jason M. Drewelow, 2016-05-13 Discover a better way to plan, design, and build your ideal dental office. As a dentist, your days are packed with patients, leaving you little time to consider the appearance of your office. But patients immediately judge you and your practice the second they see your office. A dated office can ruin your reputation, and an inefficient layout will increase stress and lower productivity. In Making the Right Impression, the nation s leading dental project consultant, Jason Drewelow, shares years of experience renovating and building dental offices. Whether you re updating your current office or building a completely new office, Jason walks you through what you need to consider and who can help along the way. Learn how to take the stress out of your office project and make an amazing impression. |
| dental office marketing strategies: The Entrepreneur Dentist Dr. Jerry Lanier DDS, Exec. MBA, 2019-05-14 Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit |
| dental office marketing strategies: Torres and Ehrlich Modern Dental Assisting Doni Bird, Audrey Behrens, Ann Beard Ehrlich, 2002 |
D e n ta l M a rk e tin g : A C o m p le te G u id e
We’ve put together this guide for dentists who want to know how to get better results from dental marketing. ‘I spent a small fortune buying and setting up a boutique practice in Royston and tried …
Dental Marketing Guidebook - Denteractive
In Part I of Dental Practice Marketing, we will discuss approaches to the goal of improving the bottom line with fresh thinking and better management of prospecting and the patient experience.
Dental Marketing: Successful Strategies for Right Now - Patient …
One of the first steps for successful marketing is to identify the type of patient you want to attract. Then think about the dental problem they want to solve. Does your ideal patient need to replace …
THE COMPLETE GUIDE TO DENTAL MARKETING - Form
Instead of providing a few out-of-context tips, we’ve opted to take a deep dive into dental practice marketing in order to explain the art and science of achieving visibility on the web. While this …
6 Marketing Strategies to Grow Your Dental Practice
Having a good marketing strategy is an important way to grow your dental or oral surgery practice. Leveraging word-of-mouth in the digital sphere can help you cast your net wide as you find loyal …
11 Dental Marketing Strategies To Implement in 2024
Dec 11, 2023 · Dental marketing involves the planned efforts taken by you or your marketing team to become more visible, stand out from your competitors, and grow your happy customer base.
Efficiency of Management and Marketing Strategies within The …
Our purpose is to inform every dentist to understand the importance of management and marketing strategies to apply them on their dental office. There is a series of benefits in the management …
The 15 Marketing Tactics that Every Dental Practice Must Follow
Having managed the online marketing efforts of over 50 dental practices, we have learned exactly what needs to be done in order to stay competitive. That’s why we’re giving you an in-depth look …
Smile brighter: unleashing the power of dental marketing …
So, let’s examine 16 effective marketing methods that can revolutionise your dental practice. It’s time to begin this road to higher marketing success. 1. Pay-per-click (PPC) advertising should be …
Introduction to Marketing In-Office Dental Plans: A Primer for …
There are countless ways to market to your patients, from in-office promotion to traditional advertising and even digital strategies. When creating your go-to-market plan, it’s important to …
MARKETING*STRATEGIES*FOR* - Nimble Ink
To maintain a healthy business, a dental practice must retain its client base. Dental practices can increase client retention by various means, including. Branding. Build a relationship. Email …
The Dental Practice Owners Guide to Digital Marketing
Ultimately, digital marketing helps dental practices connect with potential patients, improve their online presence, and remain competitive in a rapidly evolving healthcare landscape. Below are …
Dental Practice Marketing Pulse Report - prosites.com
In the pages that follow, explore the marketing habits of your colleagues, broken down by marketing budget, overall busyness, and revenue range to gain insight into what does and does not work in …
Marketing the dental practice - American Dental Association
In this article, we focus on marketing dental practices within a style that will help dentists build an enviable word-of-mouth marketing campaign. A focused word-of-mouth campaign takes time, …
Managing the Dental Team - ADA
o Manage dental office advertising/recruiting ads for new staff o Implement marketing strategies o Coordinate event planning, conference travel, volunteer and mentorship opportunities, community
Dental Practice Success Special Issue: Marketing Principles …
Mastering the three principles of practice marketing — web and online marketing, reputation management and patient relationship management — is key to succeeding in your marketing …
Eight Steps for Strategic Analysis of Dental Practices
Without some tricks of the trade, most dentists will find it difficult, if not impossible, to do effective strategic planning. This paper presents an easy-to-follow but reasonably comprehensive …
Introduction to Marketing for Dental Practices
A common marketing mistake that dental practices make is limiting their efforts to one method or approach and believing this is a complete marketing strategy. Successful practices complete a …
Applying Marketing Tools in Dental Practice: The Case of Greek …
Marketing is a significant functional area which helps dentists to achieve the objectives of a business. From a business perspective, this is equally important as the clinical skills of dental …
How To Build THE BEST DENTAL MARKETING PLAN
Use this guide below to help you consider which strategies are best for your practice. Advertisements, direct mailers, your website, emails, all require content. Once you determine the …
D e n ta l M a rk e tin g : A C o m p le te G u id e
We’ve put together this guide for dentists who want to know how to get better results from dental marketing. ‘I spent a small fortune buying and setting up a boutique practice in Royston and tried …
Dental Marketing Guidebook - Denteractive
In Part I of Dental Practice Marketing, we will discuss approaches to the goal of improving the bottom line with fresh thinking and better management of prospecting and the patient experience.
Dental Marketing: Successful Strategies for Right Now
One of the first steps for successful marketing is to identify the type of patient you want to attract. Then think about the dental problem they want to solve. Does your ideal patient need to replace …
THE COMPLETE GUIDE TO DENTAL MARKETING - Form
Instead of providing a few out-of-context tips, we’ve opted to take a deep dive into dental practice marketing in order to explain the art and science of achieving visibility on the web. While this …
6 Marketing Strategies to Grow Your Dental Practice
Having a good marketing strategy is an important way to grow your dental or oral surgery practice. Leveraging word-of-mouth in the digital sphere can help you cast your net wide as you find loyal …
11 Dental Marketing Strategies To Implement in 2024
Dec 11, 2023 · Dental marketing involves the planned efforts taken by you or your marketing team to become more visible, stand out from your competitors, and grow your happy customer base.
Efficiency of Management and Marketing Strategies within …
Our purpose is to inform every dentist to understand the importance of management and marketing strategies to apply them on their dental office. There is a series of benefits in the management …
The 15 Marketing Tactics that Every Dental Practice Must …
Having managed the online marketing efforts of over 50 dental practices, we have learned exactly what needs to be done in order to stay competitive. That’s why we’re giving you an in-depth look …
Smile brighter: unleashing the power of dental marketing …
So, let’s examine 16 effective marketing methods that can revolutionise your dental practice. It’s time to begin this road to higher marketing success. 1. Pay-per-click (PPC) advertising should be …
Introduction to Marketing In-Office Dental Plans: A Primer …
There are countless ways to market to your patients, from in-office promotion to traditional advertising and even digital strategies. When creating your go-to-market plan, it’s important to …
MARKETING*STRATEGIES*FOR* - Nimble Ink
To maintain a healthy business, a dental practice must retain its client base. Dental practices can increase client retention by various means, including. Branding. Build a relationship. Email …
The Dental Practice Owners Guide to Digital Marketing
Ultimately, digital marketing helps dental practices connect with potential patients, improve their online presence, and remain competitive in a rapidly evolving healthcare landscape. Below are …
Dental Practice Marketing Pulse Report - prosites.com
In the pages that follow, explore the marketing habits of your colleagues, broken down by marketing budget, overall busyness, and revenue range to gain insight into what does and does not work in …
Marketing the dental practice - American Dental Association
In this article, we focus on marketing dental practices within a style that will help dentists build an enviable word-of-mouth marketing campaign. A focused word-of-mouth campaign takes time, …
Managing the Dental Team - ADA
o Manage dental office advertising/recruiting ads for new staff o Implement marketing strategies o Coordinate event planning, conference travel, volunteer and mentorship opportunities, community
Dental Practice Success Special Issue: Marketing Principles …
Mastering the three principles of practice marketing — web and online marketing, reputation management and patient relationship management — is key to succeeding in your marketing …
Eight Steps for Strategic Analysis of Dental Practices
Without some tricks of the trade, most dentists will find it difficult, if not impossible, to do effective strategic planning. This paper presents an easy-to-follow but reasonably comprehensive …
Introduction to Marketing for Dental Practices
A common marketing mistake that dental practices make is limiting their efforts to one method or approach and believing this is a complete marketing strategy. Successful practices complete a …
Applying Marketing Tools in Dental Practice: The Case of …
Marketing is a significant functional area which helps dentists to achieve the objectives of a business. From a business perspective, this is equally important as the clinical skills of dental …
