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| dental practice marketing strategy: Everything is Marketing Fred Joyal, 2009 |
| dental practice marketing strategy: Profitable Dental Practice Philip Newsome, Chris Barrow, 2019-06-27 This highly practical guide has been completely revised, updated and expanded, highlighting the changing face of dental practice today. It considers characteristics common to successful organisations and applies them to the profession of dentistry.Focusing on 8 key strategies, it is specially designed to develop a thriving dental practice whilst ma |
| dental practice marketing strategy: Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients Adam Zilko, 2018-03-26 One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing Treatment Plan What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy. |
| dental practice marketing strategy: Fully Booked Carolyn S. Dean, 2015-10-01 Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue. |
| dental practice marketing strategy: Personalized Guide to Marketing Strategy Jurgen F. Haver, 1983 |
| dental practice marketing strategy: Dental Practice Transition David G. Dunning, Brian M. Lange, 2013-05-13 Practice management is one of the key elements in the career of a dentist. Most dentists own their own practices and even associateships carry with them the prospect of management, accounting and dealing with health insurance providers. Dental Practice Transition: A Practical Guide to Management helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. With topics applicable to both recently graduated as well as established professionals, Dental Practice Transition is a comprehensive exposition of practice management from a dentist's perspective. |
| dental practice marketing strategy: Dental Practice Strategy Guide Dr. Randall M. LaFrom, 2018-03-26 Dental business strategy book for all phases of running a dental practice. |
| dental practice marketing strategy: The Power of Internal Marketing: The Key to Dental Practice Success American Dental Association, 2007 |
| dental practice marketing strategy: Mastering Practice Growth Ian McNickle, 2019-11-05 In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO |
| dental practice marketing strategy: The Ultimate Guide to Internet Marketing for Dentists Chris Pistorius, 2014-10-13 Consumers will make over 140 billion “local” searches on the Internet in 2014- making the Internet as powerful of an advertising medium that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the fundamentals, techniques, tools and tricks that will dramatically increase your online visibility and will help you drive in more new patients each month!Discover how to master the following proven online marketing methods:• Search Engine Optimization• Google My Business• Pay Per Click• Video Marketing• Facebook Marketing• Mobile Marketing• Blogging |
| dental practice marketing strategy: How To Write a Marketing Plan for Health Care Organizations William Winston, 2012-11-12 A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized. |
| dental practice marketing strategy: Ronald E. Goldstein's Esthetics in Dentistry Ronald E. Goldstein, Stephen J. Chu, Ernesto A. Lee, Christian F.J. Stappert, 2018-08-07 Die dritte Auflage von Ronald E. Goldstein`s Esthetics in Dentistry stellt eine gründliche Aktualisierung und Erweiterung dieses maßgeblichen Referenzwerks dar. Behandelt werden sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde, von den Prinzipien und Behandlungsverfahren bis hin zu spezifischen Herausforderungen und Komplikationen. - Untersucht umfassend sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde. - Enthält 23 neue Kapitel internationaler Experten des Fachgebiets, vorhandene Kapitel wurde vollständig aktualisiert. - Mit mehr als 3700 hochwertigen Fotos und Illustrationen. - Präsentiert klinische Fallstudien und Behandlungsalgorithmen und macht dieses Buch für den Klinikalltag noch bedeutsamer. - Legt den Schwerpunkt auf klinische Szenarien. Alle Informationen sind umfassend wissenschaftlich belegt. |
| dental practice marketing strategy: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24 |
| dental practice marketing strategy: Dental Marketing Hacks Alex Wong, ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★ |
| dental practice marketing strategy: Marketing to Women Marti Barletta, 2003 Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women. |
| dental practice marketing strategy: International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania Simona Vlad, Nicolae Marius Roman, 2017-03-15 This volume presents the contributions of the fifth International Conference on Advancements of Medicine and Health Care through Technology (Meditech 2016), held in in Cluj-Napoka, Romania. The papers of this Proceedings volume present new developments in - Health Care Technology, - Medical Devices, Measurement and Instrumentation, - Medical Imaging, Image and Signal Processing, - Modeling and Simulation, - Molecular Bioengineering, - Biomechanics. |
| dental practice marketing strategy: Success Strategies for the Aesthetic Dental Practice Linda Greenwall, Cathy Jameson, 2012 While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed. |
| dental practice marketing strategy: Dental Practice Hacks Alex Wong, Master the world of dental marketing with this cutting-edge collection! Do you want to discover the best strategies for kickstarting your dental marketing efforts? Looking for ways to build your client base, attract new patients, and master the online sphere? Want to learn first-hand from an expert copywriter and experienced dentist? Then this bundle is for you! Inside this brilliant 3-in-1 book collection, you'll join best-selling author and dental marketing expert Alex Wong as he shares his years of dental marketing expertise. Breaking down the principal strategies for creating an unforgettable online presence, driving traffic with a top-notch website, and writing viral blog content, this bundle is perfect for any orthodontist, endodontist, periodontist, or anyone in the oral health field looking to expand their dental clinic and build their business. Inside Dental Marketing Hacks, you'll uncover a powerful formula for mastering the art of online dental marketing, including: ✔ The Secret To Identifying Your Perfect Target Audience ✔ Step-By-Step Instructions For Building Your Online Presence (Even If You're Not a Tech-Y Person) ✔ Practical Ways To Get Your Dental Website Off The Ground For Less Than $200! ✔ Top Tips For Writing Emails That Sell ✔ And Ingenious Advertising Strategies To Kickstart Your Dental Practice! Inside Dental Copywriting Hacks, you'll find a complete blueprint for crafting engaging, effective content to help you stand out from the crowd, including: ✔ How To Build Your Action Plan and Position Yourself In The Market ✔ Surprisingly Simple Ways To Create Your Homepage, Team Page, Contact Page and More ✔ How To Do Keyword Research Like a Pro ✔ Proven Copywriting Techniques To Hook Readers and Demonstrate Your Expertise ✔ And Much More... And inside Blogging Hacks For Dentistry, you'll learn the essential steps for creating viral, must-read blog content to find more patients and grow your practice, including: ✔ Tips and Tricks For Finding - and Engaging With - Your Target Readership ✔ Simple Ways To Generate an Entire Year's Worth of Topics (So You Can Focus Less On Brainstorming and More On Dentistry) ✔ The Secret To Creating Attention-Grabbing Headlines ✔ Easy-To-Use Tools For Creating Profitable Keywords ✔ And How To Make Optimized, Shareable, and Viral Dental Blog Content! Whether you're setting up your brand-new dental office for the first time, or if you're a seasoned professional looking to expand your skillsets and find more patients, the ingenious lessons inside this bundle are specially designed to help you master your online presence, create compelling blog content, and build an unforgettable website. Ready to supercharge your dental practice? Scroll up and buy now to get started! |
| dental practice marketing strategy: Services Marketing: People, Technology, Strategy (Eighth Edition) Jochen Wirtz, Christopher Lovelock, 2016-03-29 Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |
| dental practice marketing strategy: Raving Patients Len Tau, 2020-03-27 In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies. |
| dental practice marketing strategy: Dental Disruption Jackie Ulasewich, 2019-02-26 Learn how you can achieve the practice of your dreams by embracing change and implementing the new dental marketing paradigm. |
| dental practice marketing strategy: Managing a Dental Practice the Genghis Khan Way Michael R. Young, 2016-03-23 Managing a Dental Practice the Genghis Khan Way shows you how to turn your practice into a successful business. Being an effective practice manager demands a clear vision, sufficient business knowledge and, above all, wise judgement. Never intended to be a theoretical book, this is a warts-and-all guide to managing a dental practice, written by s |
| dental practice marketing strategy: The Dental Practice "Jugglers" Ashley Latter, Alistair Mann, 2019-09-13 The picture of a juggler on the front cover is there for a reason, as a practice manager’s life is all about keeping all the many different balls in the air. In one moment, you are facilitating a meeting. In the next moment, you have to deal with a staffing issue. Then you are creating a new marketing strategy. In truth, you have a seemingly endless list of challenges and only a finite number of hours in the day to complete them. If that sounds like a typical day, then this book is for you. Discover how to do the following: —Hold more productive meetings—learn how to engage your employees, encouraging them to come up with original ideas. —Implement innovative time-management strategies and save at least an extra hour a day. —Motivate your team to a higher level of performance. —Manage upward and get your owners to buy into your vision. —Deal effectively with underperforming team members. —Delegate effectively—learn how to let go and actually enjoy the process. —Implement change and convince employees to buy into the transition and much more. |
| dental practice marketing strategy: High-Performance Practice: Management, Marketing and Leadership Justin Bhullar, 2019-10-18 This book will give you practical, tactical, and easily implementable strategies, systems, and blueprints that you can apply immediately to begin rapidly growing your practice. It will put you on the Fast-Track to high profitability and personal freedom. |
| dental practice marketing strategy: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| dental practice marketing strategy: Pillars of Dental Success Second Edition Mark Costes, 2016-02-18 Pillars of Dental Success is a roadmap that any dentist can follow to exponentially increase the profitability and productivity of his or her dental practice. The systems and strategies covered within the pages of book represent the culmination of struggle, failure, and redemption during Dr. Mark Costes's journey from one struggling practice to a six practice multi-million dollar dental empire. Some of the topics covered in this book include: - How to FINALLY get your practice's overhead and cash flow under control. - How to create airtight systems that will maximize the performance of every department of your organization while decreasing chaos and stress. - The step-by-step system for getting a flood of new patient referrals from your existing patient base. - The advanced marketing strategies that will neutralize the competition in your market and drive a flood of new patients into your practice. - The simple and effective approach to reactivating lost patients. - How to position yourself as a local celebrity and community leader. Dr. Costes's refreshing approach to the business side of dentistry offers straightforward and practical solutions that can be implemented immediately. If you're interested in taking to the next level and beyond, you owe it to yourself to read this book! |
| dental practice marketing strategy: Standard Marketing Procedures for Dentists Gordon Burgett, 1997-06 |
| dental practice marketing strategy: Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth Brad Newman, 2023-07-18 In today's competitive landscape, Dental Practices need innovative and effective marketing strategies to attract new patients and achieve sustainable growth. Best Dental Marketing is the ultimate guide for Dental professionals looking to harness the power of AI, Video, Social Media and more to transform their marketing efforts and drive new patient growth. Inside this comprehensive guide, you'll discover: The latest AI-driven tools, including ChatGPT, to optimize your content generation, search engine optimization, and patient engagement. Proven video marketing techniques to showcase your expertise, engage with your audience, and create compelling patient testimonials. Strategies to make the most of Social Media platforms, from creating engaging content to managing your online presence and building rapport. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for Dental Practices, to ensure your services are easily discovered online by prospective patients. Real-World examples, actionable insights, and expert tips to help you stay ahead of the competition and foster long-lasting relationships with your patients. Plus, insights on many more platforms and timely topics. https://bestdentalmarketing.com/ Best Dental Marketing is an invaluable resource for Dentists, Practice Managers, and marketing professionals seeking to revolutionize their Dental Marketing approach. Whether you're new to the world of digital marketing or an experienced marketer looking to stay ahead of the curve, this book will provide you with the knowledge and tools to supercharge your marketing efforts and propel your Dental Practice to new heights. Best Dental Marketing takes you on a journey through the rapidly evolving landscape of digital marketing. In this guide, you'll gain an understanding of key marketing concepts and the latest technologies reshaping the Dental industry. This book offers a practical, insightful, and indispensable roadmap for those looking to grow their practice and build a stronger, more engaging online presence. It provides both the big picture of how marketing is changing in the Dental industry and the specific strategies you need to take advantage of these trends. With this resource, you can rest assured that your marketing efforts will be at the cutting edge of industry practice, helping you achieve success in today's competitive Dental market. Let Brad Newman, Founder and Chief Buzz Officer at Dentainment, guide you on this journey of discovery and growth. Start reading Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth and set your practice on the path to marketing excellence for years to come. For additional resources at your Dental Practice, please visit https://bestdentalmarketing.com/ for a plethora of powerful marketing tips, ideas, and inspiration. Thank You for reading BEST DENTAL MARKETING! Keep up the truly inspiring work. https://bestdentalmarketing.com/ |
| dental practice marketing strategy: Standard Specialized Standard Operating Procedures for Oral Surgeons , |
| dental practice marketing strategy: Handbook on Human Service Administration Jack Rabin, 1988-05-27 Introducing theories and concepts essential for human services administration, this book covers organization theory and management, budgeting and financial management, personnel administration and labor relations, laws and regulations, innovation and change, and data administration and information systems. The author explores bioethics and managing Babies Doe, legal right to refuse treatment, nursing home payments, and more. He applies important general concepts to specific concerns such as organizational structure and service delivery arrangements, internal financial planning, innovations in drug services delivery, and implementing medical information systems. |
| dental practice marketing strategy: Dentistry's Business Secrets Edward M. Logan Dds, Edward M. Logan, 2011 Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. |
| dental practice marketing strategy: Making Sense of Dental Practice Management Raj Rattan, Kevin Lewis, 2017-09-29 Managing a dental practice has become increasingly complex in recent years, after changes within both the National Health Service and the private sector. Modern dental practice requires that dentists meet demanding business and management challenges as well as employing their clinical expertise. However, most dentists receive little or no formal training in practice management. In this book established management principles are applied specifically to dentistry. It shows how to best serve the interests of patients by effective management of staff, finances, premises and resources. It assumes no prior knowledge, is concise and offers clear, practical advice. It is the definitive guide for dentists, vocational trainees, dental students, practice managers and administrators, and a useful reference for those undertaking the DGDP and MGDS examinations. |
| dental practice marketing strategy: Standard Specialized Standard Operating Procedures for Pediatric Dentists , |
| dental practice marketing strategy: 365 Days of Social Posts for Dentistry Rachel Mele, 2017-05-03 365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples. No Dental Office Marketer should be without this valuable tool! - Ed Zuckerberg. Every dental practice should have a copy of '365 Days of Social Posts for Dentistry.' It's the perfect gift for study clubs and dental companies to give as thank you gifts to referring practices and to dental companies' customer bases. - Linda Miles. No more guessing about what to post on social media. This book is packed full of great ideas. Thanks, Rachel. - Dr. David Fantarella. An essential for your social media tool box! Excellent launch pad ideas you can personalize for your practice. Keep this book handy, and you'll never be at a loss for words - Rita Zamora. I never knew there were so many dental 'holidays.' 'Love Your Teeth Day' is my new favorite.- Amy Pelchat, Granby Dental Center. When done right, social media is a sure fire way to get new dental patients. This book will ensure you do just that.- Naomi Cooper. 100% of the proceeds from 365 Days of Social Posts for Dentistry are being donated to Oral Cancer Cause. OCC provides financial support to improve the quality of life for oral cancer patients. To learn more visit, www.oralcancercause.org. |
| dental practice marketing strategy: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| dental practice marketing strategy: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field. |
| dental practice marketing strategy: Delivering WOW Anissa Holmes, 2018-08-07 Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you! |
| dental practice marketing strategy: Modern Dental Assisting - E-Book Doni L. Bird, Debbie S. Robinson, 2013-11-07 Prepare for a successful career as a dental assistant! Modern Dental Assisting is the leading text in dental assisting -- the most trusted, the most comprehensive, and the most current. Using an easy-to-understand approach, this resource offers a complete foundation in the basic and advanced clinical skills you must master to achieve clinical competency. It describes dental assisting procedures with photographs and clear, step-by-step instructions. Written by Doni Bird and Debbie Robinson, two well-known and well-respected dental assisting educators. Comprehensive coverage takes students through a dental assisting program from start to finish. A highly approachable writing style presents the latest information and procedures in a way that ensures students can easily grasp and learn to apply the material. Concise chapters presented within short parts move from profession basics and sciences to infection control, safety, clinical dentistry, radiography, materials, specialty dental practice, and dental office administration. Superb, full-color illustrations and photographs show procedures, equipment, and instruments. Illustrated, step-by-step procedures show the skills that dental assistants must master, detailing for each the goal, equipment and supplies needed, chronological steps, and rationales. Expanded Functions procedures boxes describe special dental assisting procedures allowed only in certain states. Procedure icons alert students to issues relating to core procedures, e.g., that they should make notes in the patient's record, don personal protective equipment, or watch for moisture contamination. Key terms are accompanied by phonetic pronunciations, highlighted within the text, and defined in boxes on the same or facing page. Critical thinking questions end each chapter with mini-case scenarios and application-style questions. Learning and performance outcomes in each chapter set goals for what students will accomplish and also serve as checkpoints for comprehension, skills mastery, and study tools for exam preparation. Summary tables and boxes make it easy to review key concepts and procedures. Recall boxes appear after sections of text and include questions to ensure that students understand the material. CDC boxes cite the latest recommendations for infection control and summarize regulations. Eye to the Future boxes introduce cutting-edge research, future trends, and topics. Legal and Ethical Implications boxes focus on the behaviors that dental assistants will need to practice to protect themselves, their patients, and the practices for which they work. Patient Education boxes summarize content within the context of patient education take-away points. A glossary provides a quick and handy way to look up terminology, with chapter references indicating where terms are introduced and discussed within chapters. |
| dental practice marketing strategy: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Naresh K. Malhotra, Jon M. Hawes, 2014-11-18 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California. |
| dental practice marketing strategy: Modern Pediatric Dentistry Vinay Kumar Srivastava, 2011-06 Dentistry is a continuously evolving field, with recent advances in topics such as adhesive dental materials, instruments, microbiology, physiology, preventative dentistry, genetics and forensic science. Modern Pediatric Dentistry begins with an introduction to the field and then guides students through the recent advances and discusses different dental conditions found in children and the various methods of treatment. |
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Covered services are provided by dental providers in the Covered CT network, which is part of the HUSKY Health dental plan network managed by the Connecticut Dental Health Partnership …
State of Connecticut Dentists - Delta Dental
Search for in-network dentists in your area using your current location or ZIP code with our Find a Dentist tool. Delta Dental has the largest network of dentists nationwide. Find a dentist in the …
Dental - Care Compass - Connecticut Office of the State …
To get answers to your questions, please call CIGNA at 800-244-6224. You can choose from four dental plans to suit your needs and those of your family. Plans include various coverages on …
Individual Dental Insurance Plans in Connecticut | Anthem
Find affordable individual dental insurance plans in Connecticut that are easy to smile about with Anthem. Our plans cover preventive care like regular cleanings, exams, X-rays, and …
Delta Dental of Connecticut | Delta Dental of Connecticut
We offer individual and family dental plans to meet any smile's needs. With a MySmile® account, you can view your coverage, get personalized out-of-pocket cost estimates, and more. …
Dental Associates of Connecticut - Dentists and Orthodontists In ...
Dental Associates of Connecticut offers top quality dental services and treatments in Danbury, Fairfield, New Milford, Newtown, and Shelton, CT. We have an expert team of Dentists, …
Home - HUSKY Dental
Jun 3, 2025 · Welcome to the information gateway brought to you by the CT Dental Health Partnership – Your HUSKY Health and Covered CT Dental Plan. This resource is designed …
CTDHP - Find A Dentist
Hit Search to find your dentist. Dental practitioners included in this directory provide outpatient office visits and accept HUSKY Health or Covered CT insurance.
Home | Premier Dental of Connecticut
Everyone deserves affordable, quality dental care. Whether you have inexpensive dental insurance coverage or full coverage through your employer, we can provide you with the best …
Dentists in Connecticut | Aspen Dental near me
Aspen Dental dentists in Connecticut provide affordable oral surgery, denture repair, and dental implants. Look no further for a dentist’s office in Connecticut.
Covered Connecticut Program-Dental Benefits - CT.gov
Covered services are provided by dental providers in the Covered CT network, which is part of the HUSKY Health dental plan network managed by the Connecticut Dental Health Partnership …
State of Connecticut Dentists - Delta Dental
Search for in-network dentists in your area using your current location or ZIP code with our Find a Dentist tool. Delta Dental has the largest network of dentists nationwide. Find a dentist in the …
Dental - Care Compass - Connecticut Office of the State …
To get answers to your questions, please call CIGNA at 800-244-6224. You can choose from four dental plans to suit your needs and those of your family. Plans include various coverages on …
Individual Dental Insurance Plans in Connecticut | Anthem
Find affordable individual dental insurance plans in Connecticut that are easy to smile about with Anthem. Our plans cover preventive care like regular cleanings, exams, X-rays, and …
