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| dental marketing plan example: How To Write a Marketing Plan for Health Care Organizations William Winston, 2012-11-12 A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized. |
| dental marketing plan example: Standard Marketing Procedures for Dentists Gordon Burgett, 1997-06 |
| dental marketing plan example: Dental Marketing Hacks Alex Wong, ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★ |
| dental marketing plan example: The Ultimate Marketing Plan Dan S Kennedy, 2006-04-19 More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing. |
| dental marketing plan example: The One Week Marketing Plan Mark Satterfield, 2014 You've been told that marketing requires months of analysis, weeks of brainstorming, and years of consistent implementation. Satterfield shows that one week is all it takes for most small and medium-sized businesses to dramatically improve their marketing. He lays out a step-by-step strategy that works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. |
| dental marketing plan example: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| dental marketing plan example: The Marketing Plan Handbook Robert W. Bly, 2015-08-11 Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival. |
| dental marketing plan example: Dental Practice Transition David G. Dunning, Brian M. Lange, 2016-07-08 Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations |
| dental marketing plan example: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24 |
| dental marketing plan example: Handbook of Dental Marketing Richard E. Stallard, Kären M. Hess, Richard J. Scales, 1986 |
| dental marketing plan example: Internet Marketing American Dental Association, 2014-10-21 Explains marketing options unique to dental practices. Covers SEO, keywords, and algorithms in digital marketing, choosing the right social media platforms including Facebook, Instagram, Tumblr, YouTube, Yelp, Google+ and other social media sites, managing positive and negative online reviews, developing social media content, and hiring a web designer or online marketing professional. |
| dental marketing plan example: On Target Tim Berry, Timothy Berry, Doug Wilson, 2001 Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation. |
| dental marketing plan example: Modern Dental Assisting - E-Book Doni L. Bird, Debbie S. Robinson, 2013-11-07 Prepare for a successful career as a dental assistant! Modern Dental Assisting is the leading text in dental assisting -- the most trusted, the most comprehensive, and the most current. Using an easy-to-understand approach, this resource offers a complete foundation in the basic and advanced clinical skills you must master to achieve clinical competency. It describes dental assisting procedures with photographs and clear, step-by-step instructions. Written by Doni Bird and Debbie Robinson, two well-known and well-respected dental assisting educators. Comprehensive coverage takes students through a dental assisting program from start to finish. A highly approachable writing style presents the latest information and procedures in a way that ensures students can easily grasp and learn to apply the material. Concise chapters presented within short parts move from profession basics and sciences to infection control, safety, clinical dentistry, radiography, materials, specialty dental practice, and dental office administration. Superb, full-color illustrations and photographs show procedures, equipment, and instruments. Illustrated, step-by-step procedures show the skills that dental assistants must master, detailing for each the goal, equipment and supplies needed, chronological steps, and rationales. Expanded Functions procedures boxes describe special dental assisting procedures allowed only in certain states. Procedure icons alert students to issues relating to core procedures, e.g., that they should make notes in the patient's record, don personal protective equipment, or watch for moisture contamination. Key terms are accompanied by phonetic pronunciations, highlighted within the text, and defined in boxes on the same or facing page. Critical thinking questions end each chapter with mini-case scenarios and application-style questions. Learning and performance outcomes in each chapter set goals for what students will accomplish and also serve as checkpoints for comprehension, skills mastery, and study tools for exam preparation. Summary tables and boxes make it easy to review key concepts and procedures. Recall boxes appear after sections of text and include questions to ensure that students understand the material. CDC boxes cite the latest recommendations for infection control and summarize regulations. Eye to the Future boxes introduce cutting-edge research, future trends, and topics. Legal and Ethical Implications boxes focus on the behaviors that dental assistants will need to practice to protect themselves, their patients, and the practices for which they work. Patient Education boxes summarize content within the context of patient education take-away points. A glossary provides a quick and handy way to look up terminology, with chapter references indicating where terms are introduced and discussed within chapters. |
| dental marketing plan example: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| dental marketing plan example: Description & Documentation of the Health Maintenance Organization Dental Delivery System Research Triangle Institute, 1979 |
| dental marketing plan example: Esthetic Dentistry Kenneth W. Aschheim, 2014-11-26 Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! - Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. - Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. - Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. - Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. - Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. - Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery. |
| dental marketing plan example: Strategic Marketing Management in Asia Syed Saad Andaleeb, Khalid Hasan, 2016-12-22 With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. |
| dental marketing plan example: Modern Dental Assisting - E-Book Debbie S. Robinson, 2023-04-12 **Selected for Doody's Core Titles® 2024 in Dental Hygiene & Auxiliaries** Easily master all aspects of dental assisting with the most up-to-date and trusted text available. For more than 45 years, students and practitioners alike have relied on Modern Dental Assisting for its cutting-edge content, easy-to-grasp writing style, step-by-step procedures, and top-notch visuals. And the new 14th edition is no exception. With updated content — including the latest technological advancements, clinical photographs, and coverage of cultural diversity and how it relates to patient care — this new edition will guide you from your first day of class all the way to your first job in dental assisting. - Comprehensive, cutting-edge content presented in an approachable writing style aids comprehension. - Step-by-step procedures for general and expanded functions include helpful color-coding and photos. - Chapter features include recall questions throughout; boxes on infection control and CDC practices; and end-of-chapter elements regarding patient education, law and ethics, future trends, and critical thinking. - Key terminology list offers definitions, visual highlights within chapter discussions, and an alphabetized list in the glossary with cross-references to chapter locations. - Learning and performance outcomes address didactic knowledge and clinical skills mastery. - NEW! Expanded coverage of digital technology topics in general dentistry and dental specialties prepares you to work in modern dental settings. - NEW! Additional illustrations enhance an already stellar art program, with more than 1,700 images. - NEW! Consistent chapter organization with modernized learning outcomes help you understand important topics more easily. - UPDATED! Dentrix Learning Edition based on Dentrix G7.3, available for download on the companion Evolve website, gives you experience working with practice management software. - UPDATED! Revised Dentrix exercises on the Evolve companion website correlate with the updated Dentrix Learning Edition software. |
| dental marketing plan example: Dental Practice Health Check Lesley Bailey, Suzanne Mitchell, 2018-05-08 Dental Practice Health Check helps dental practice owners improve their business. It is concise, practical and ideal for day-to-day reference. Sound, evidence-based principles are offered to assist practice owners in becoming better people managers, drive revenue and profitability through marketing and customer service, and ensure the business has robust systems and procedures to support its operation. By encouraging practice owners to step back and review their current business practices, the book examines ways of making the dental business more rewarding in the long run - maximising opportunities, and supporting revenue and profitability.Dental Practice Health Check is highly recommended for principal dentists and dental practice managers, including those undertaking training. Associate dentists interested in purchasing or starting their own practice will find the information enlightening, as will accountants and legal firms with dental clients, as well as banks and other financial institutions. |
| dental marketing plan example: Practice Options for the New Dentist American Dental Association, 2005 |
| dental marketing plan example: Practice Management for the Dental Team - E-Book Betty Ladley Finkbeiner, Charles Allan Finkbeiner, 2015-01-29 - NEW and UPDATED! Electronic health record (EHR) content addresses the changes in technology related to the paperless dental office, telecommunications, appointment management, and financial systems to help you become compliant with EHR federal mandates. - NEW! Practice quizzes for each chapter on the Evolve website help you test comprehension and prepare for classroom and board exams. - NEW! Artwork focuses on new equipment and technology, specifically the paperless dental office. |
| dental marketing plan example: Dental Economics , 2009 |
| dental marketing plan example: Health Care Marketing Plans Steven G. Hillestad, Eric N. Berkowitz, 1991 Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility. |
| dental marketing plan example: Professional Responsibility in Dentistry Joseph P. Graskemper, 2023-03-08 Concise guide to practical information on dental law, ethics, and practice management, all tailored to any dental practice Professional Responsibility in Dentistry, Second Edition is a clinically oriented guide to legal and ethical requirements in a dental practice. This thoroughly revised new edition takes a practical approach, providing examples and case studies of situations that dentists may face, with discussions of dental law, risk management, professionalism, and ethics as they relate to each situation. Divided into four sections to allow for comprehensive and accessible coverage of the subject, the Second Edition adds new chapters on taking practices to the next level and how to read a profit and loss statement, as well as offering updates and new information throughout. Professional Responsibility in Dentistry provides key information on: Lawsuits, including the effects of losing one, the regulation of dentistry, and definitions of important legal concepts in the field The doctor-patient relationship, refusing to treat, medical-dental history, child and elder abuse, informed consent, and record keeping Statute of limitations, abandonment, standard of care, peer review, risk management, and managing employees and associates Starting or buying a practice, marketing for a successful practice, multispecialty practices, and taking your practice from ‘better’ to ‘best’ Bringing legal and ethical issues to life with real-world clinical cases, Professional Responsibility in Dentistry, Second Edition is an essential resource for dental students, new dentists, and any practicing dentist. |
| dental marketing plan example: Marketing Implant Dentistry Marcus Hines, 2015-08-24 A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance. Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities. |
| dental marketing plan example: Dental Practice Strategy Guide Dr. Randall M. LaFrom, 2018-03-26 Dental business strategy book for all phases of running a dental practice. |
| dental marketing plan example: Practice Management for the Veterinary Team - E-Book Heather Prendergast, 2023-11-09 - Comprehensive coverage of practice management skills includes leadership, financial management, and strategic planning, as well as telephone skills, appointment scheduling, admitting and discharging patients, and communicating with clients. - Coverage of clinical assisting ranges from examinations and history-taking for patients, to kennels and boarding procedures. - Veterinary Ethics and Legal Issues chapter helps you learn to protect the practice and run a practice based on ethical principles and veterinary laws. - End-of-chapter review questions reinforce key concepts and measure mastery of the content. - End-of-chapter Practice Managers Survival Checklist allows you to review the most essential information. - Versatile text can be used by practice managers to study for the CVPM exam. - Updated content highlights important technological and professional updates to the field impacting medical record management. - New chapters covering telehealth and practice integrative management software are included. - Current coverage includes a revised Leadership, Professional Development and Human Resources chapter and expanded content in Strategic Planning and Marketing chapters. |
| dental marketing plan example: Successful Growth and Development in the Dental Practice Anita Jupp, 1996 In this book, the author addresses the importance of leadership and marketing. Chapters include hiring the dental team, learning leadership skills, establishing office policies, conducting productive team meetings, organizing business systems, maintaining financial controls, increasing case acceptance, setting personal and practice goals, professionally marketing the dental practice (attracting new patients/maiximizing retention of existing patients) and making the hygenic component an important revenue centre. The book includes visual examples of effective letters, sample advertisements and newsletters. |
| dental marketing plan example: Practical Practice Solutions in Dentistry Sheri B. Doniger, DDS, 2018-05-16 Practical Practice Solutions in Dentistry: Building Your Successful Future provides a broad overview of how to start a business and be successful. With contributions from industry experts sharing real-life lessons learned in the management of dentistry offices, this volume delivers a comprehensive practice management resource. The editor, Dr. Sheri B. Doniger, set a course to collect expert advice on basic and complex concepts for dentists starting out as small business owners. The chapter contributors provide readers with dental industry voices sharing information from a first-hand viewpoint. Chapters offer strategies for business topics such as negotiating leases, hiring and team training, and billing and dental coding. |
| dental marketing plan example: The Power of Internal Marketing: The Key to Dental Practice Success American Dental Association, 2007 |
| dental marketing plan example: Diagnosis and Treatment Planning in Dentistry - E-Book Stephen J. Stefanac, Samuel P. Nesbit, 2015-12-30 Develop your skills in evaluation and dental treatment planning for all types of patients! Diagnosis and Treatment Planning in Dentistry, 3rd Edition provides a full-color guide to creating treatment plans based on a comprehensive patient assessment. Using evidence-based research, this book shows how risk assessment, prognosis, and expected treatment outcomes factor into the planning process. New chapters cover patient diagnosis and team-based treatment planning, and a new Evolve website includes videos and decision-making algorithms. Written by experienced dentistry educators Stephen Stefanac and Samuel Nesbit, this book is the only dental resource that combines patient examination and oral diagnosis with treatment planning. - Clear, logical organization builds your understanding with sections on comprehensive patient evaluation, key treatment planning concepts, a detailed review of the five phases of planning treatment and guidelines for selecting the appropriate plan of care, and care planning for patients with special needs. - In Clinical Practice boxes highlight situations that may be faced by the general dentist. - What's the Evidence? boxes cite research articles affecting clinical decision-making and treatment planning strategies. - Ethics in Dentistry boxes address ethical issues you may encounter in treatment planning. - Review exercises in each chapter let you apply concepts to clinical practice. - Expert authors and contributors provide a current, authoritative resource for effective treatment planning. - Key Terms and a Glossary highlight and define important terminology. - Evidence-based coverage demonstrates how to use research and clinical evidence in making treatment planning decisions. - NEW Common Diagnoses in Dentistry chapter provides guidelines to making an accurate patient diagnosis prior to beginning treatment. - NEW Interprofessional Treatment Planning chapter describes dental care in the context of a team-based collaborative approach, so that the dental treatment plan aligns with the overall treatment goals of the patient. - NEW! Full-color photographs illustrate clinical principles and pathologies, and a colorful design highlights key content. - Updated content reflects advances in dental techniques, materials, and patient treatment options based on research, clinical experience, and current literature. - NEW resources on an Evolve website include videos and decision-making algorithms. |
| dental marketing plan example: I Love My Dentist Cary Ganz, 2008 |
| dental marketing plan example: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field. |
| dental marketing plan example: Principles and Practice of Laser Dentistry - E-Book Robert A. Convissar, 2022-09-07 Successfully expand the use of lasers in your dental practice! With vibrant, detailed clinical images and easy-to-follow writing, Principles and Practice of Laser Dentistry, 3rd Edition walks you through the most common uses of lasers in areas such as periodontal surgery, dental implants, prosthetic and cosmetic reconstruction and describes how lasers work, how they interact with tissues, and how this knowledge may be applied to dental practice with a focus on technology, surgical techniques, and key steps in treatment. Written by laser dentistry pioneer Dr. Robert A. Convissar and a team of leading experts, this edition includes an ebook free with each purchase of a print book, three new chapters, and new case histories and clinical tips. It contains everything you need to know to build your skills in the rapidly growing field of laser dentistry. - Authoritative information is written by experts from all areas of dentistry, including periodontics, orthodontics, prosthodontics, oral and maxillofacial surgery, implants, endodontics, pediatric dentistry, cosmetic dentistry, and practice management. - Revised case studies reflect treatment planning and the use of lasers in treating a variety of pathologies. - Detailed photographs clearly illustrate preoperative, intraoperative, and postoperative procedures. - Guidelines to the use of lasers in procedures are validated with evidence-based, peer-reviewed literature. - Revised Clinical Tips and Caution boxes highlight key information. - Summary tables and boxes simplify essential information. - Chapter on Introducing Lasers into the Dental Practice includes guidelines for investing in lasers. - Glossary provides definitions of key laser terminology. - NEW! Chapters cover snoring and sleep apnea, photodynamic therapy, and infant tongue tie procedures. - NEW! More clinical photos, equipment photos, and conceptual illustrations are included. - NEW! eBook version is included with print purchase, allowing you to access all the text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud. |
| dental marketing plan example: Cases and Select Readings in Health Care Marketing William Winston, Robert L Berl, Robert Sweeney, 2022-01-26 Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization! |
| dental marketing plan example: Dental Implants Charles A. Babbush, Jack A. Hahn, Jack T. Krauser, Joel L. Rosenlicht, 2010-03-09 For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your go to reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you're looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! - Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. - All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. - Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. - Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research. |
| dental marketing plan example: Valuing a Practice American Dental Association, 2006 |
| dental marketing plan example: Dentistry , 1995 |
| dental marketing plan example: Practice Management for Dental Hygienists Esther K. Andrews, 2007 This textbook prepares dental hygiene students and dental hygienists to handle the business and operational aspects of the dental office. The book teaches students how a dental office functions from an operational standpoint and how dental hygienists, as licensed professionals, fit into that operation. Major sections cover basics of dentistry and dental law, office management, applied communications, and employability skills. To accommodate a two-credit course, the text is concise and focuses on exercise-based learning. Each chapter includes workbook exercises, study questions, critical thinking activities, case studies, and RDH board practice questions, as well as selected references, Websites, and student activities. |
| dental marketing plan example: Principles and Practice of Veterinary Technology - E-Book Ann Wortinger, 2022-10-18 - Thoroughly updated content throughout, including major updates to anesthesia, pain management, critical care, and infectious disease, provides the most up-to-date information in these critical areas. |
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