Advertisement
| dental marketing direct mail: Standard Marketing Procedures for Dentists Gordon Burgett, 1997-06 |
| dental marketing direct mail: Dental Marketing Hacks Alex Wong, ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★ |
| dental marketing direct mail: Dentistry , 1995 |
| dental marketing direct mail: Standard Specialized Standard Operating Procedures for Pediatric Dentists , |
| dental marketing direct mail: Dental Practice Transition David G. Dunning, Brian M. Lange, 2013-05-13 Practice management is one of the key elements in the career of a dentist. Most dentists own their own practices and even associateships carry with them the prospect of management, accounting and dealing with health insurance providers. Dental Practice Transition: A Practical Guide to Management helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. With topics applicable to both recently graduated as well as established professionals, Dental Practice Transition is a comprehensive exposition of practice management from a dentist's perspective. |
| dental marketing direct mail: Dentistry's Business Secrets Edward M. Logan, DDS, 2011-02-21 Rave reviews for Dentistry's Business Secrets! “Dentistry’s Business Secrets by Dr. Ed Logan is a gift to dentistry. If you are a struggling or brand new practice, this book just might be the inspiration you need to help turn things around!” Howard Farran DDS, MBA, MAGD Founder and CEO, DentalTown Magazine and DentalTown.com “In a well written and easily understood book, Dr. Ed Logan has answered in a practical way many of the most important questions about dental practice. The information in the book will be valuable to practitioners of all ages.” Gordon Christensen, DDS, MSD, PhD Founder and Director of Practical Clinical Courses (PCC) “If you are a dentist who is ready to seriously grow your practice, Dentistry’s Business Secrets will certainly help you reach your goals! Written by a real dentist who has “been there and done that,” we consider this book a MUST READ for anyone in our profession! Dr. David Madow Dr. Richard Madow “The Madow Brothers,” Co-founders, The Madow Group, Creating Success for Dentists since 1989! “Finally! A book that gives step by step instructions for operating an effective and efficient dental practice. Whether you are a brand new dentist or a seasoned dental professional, the systems outlined in this book will not only help you become more profitable, but will actually make your chosen profession more enjoyable. Don’t just read this book, but implement the systems outlined in it and enjoy the success that follows. This book is a must read for every dental professional!” Larry Mathis, CFP® Author, Bridging the Financial Gap for Dentists “Ed Logan is a great business person who happens to be a dentist, and therein lies his value to us as his readers. Dentistry’s Business Secrets is a game plan for turning your dental practice into a thriving business. One of the best practice development investments you will ever make!” Eric Herrenkohl President of Herrenkohl Consulting Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. If you desire to maximize your practice value in the most efficient manner possible, then Dentistry's Business Secrets is your A to Z guide to success. Uncover the essential truths not taught in dental school and watch your practice life become less stressful, more predictable, more enjoyable and more profitable! |
| dental marketing direct mail: Standard Specialized Standard Operating Procedures for Orthodontists , |
| dental marketing direct mail: Standard Specialized Standard Operating Procedures for Oral Surgeons , |
| dental marketing direct mail: The Direct Mail Solution Craig Simpson, Dan Kennedy, 2014-01-28 Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that delivers the best ROI for customer acquisition and retention by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign. |
| dental marketing direct mail: Principles and Practice of Laser Dentistry - E-Book Robert A. Convissar, 2010-07-15 Expand your skills in the rapidly growing field of laser dentistry! Principles and Practice of Laser Dentistry uses a concise, evidence-based approach in describing protocols and procedures. Dr. Robert A. Convissar, a renowned lecturer on this subject, has assembled a diverse panel of international contributors; he’s also one of the first general dentists to use lasers in his practice. The book covers the history of lasers in dentistry and laser research, plus the use of lasers in periodontics, periodontal surgery, oral pathology, implantology, fixed and removable prosthetics, cosmetic procedures, endodontics, operative dentistry, pediatrics, orthodontics, and oral and maxillofacial surgery. Full-color images show the latest laser technology, surgical techniques, and key steps in patient treatment. Full-color photos and illustrations demonstrate surgical techniques and key teaching points. A Laser Fundamentals chapter describes the physics of lasers and the wavelengths that can produce better outcomes. Introducing Lasers into the Dental Practice chapter provides guidelines on investing in laser technology and in marketing this new procedure. Clinical Tip and Caution boxes include advice and alerts that can only be offered by a seasoned practitioner of 27 years. |
| dental marketing direct mail: Managing Marketing: Guidelines for Practice Success American Dental Association, 2016-06-01 Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising. |
| dental marketing direct mail: Dental Practice Hacks Alex Wong, Master the world of dental marketing with this cutting-edge collection! Do you want to discover the best strategies for kickstarting your dental marketing efforts? Looking for ways to build your client base, attract new patients, and master the online sphere? Want to learn first-hand from an expert copywriter and experienced dentist? Then this bundle is for you! Inside this brilliant 3-in-1 book collection, you'll join best-selling author and dental marketing expert Alex Wong as he shares his years of dental marketing expertise. Breaking down the principal strategies for creating an unforgettable online presence, driving traffic with a top-notch website, and writing viral blog content, this bundle is perfect for any orthodontist, endodontist, periodontist, or anyone in the oral health field looking to expand their dental clinic and build their business. Inside Dental Marketing Hacks, you'll uncover a powerful formula for mastering the art of online dental marketing, including: ✔ The Secret To Identifying Your Perfect Target Audience ✔ Step-By-Step Instructions For Building Your Online Presence (Even If You're Not a Tech-Y Person) ✔ Practical Ways To Get Your Dental Website Off The Ground For Less Than $200! ✔ Top Tips For Writing Emails That Sell ✔ And Ingenious Advertising Strategies To Kickstart Your Dental Practice! Inside Dental Copywriting Hacks, you'll find a complete blueprint for crafting engaging, effective content to help you stand out from the crowd, including: ✔ How To Build Your Action Plan and Position Yourself In The Market ✔ Surprisingly Simple Ways To Create Your Homepage, Team Page, Contact Page and More ✔ How To Do Keyword Research Like a Pro ✔ Proven Copywriting Techniques To Hook Readers and Demonstrate Your Expertise ✔ And Much More... And inside Blogging Hacks For Dentistry, you'll learn the essential steps for creating viral, must-read blog content to find more patients and grow your practice, including: ✔ Tips and Tricks For Finding - and Engaging With - Your Target Readership ✔ Simple Ways To Generate an Entire Year's Worth of Topics (So You Can Focus Less On Brainstorming and More On Dentistry) ✔ The Secret To Creating Attention-Grabbing Headlines ✔ Easy-To-Use Tools For Creating Profitable Keywords ✔ And How To Make Optimized, Shareable, and Viral Dental Blog Content! Whether you're setting up your brand-new dental office for the first time, or if you're a seasoned professional looking to expand your skillsets and find more patients, the ingenious lessons inside this bundle are specially designed to help you master your online presence, create compelling blog content, and build an unforgettable website. Ready to supercharge your dental practice? Scroll up and buy now to get started! |
| dental marketing direct mail: Standard Specialized Standard Operating Procedures for Endodontists , |
| dental marketing direct mail: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field. |
| dental marketing direct mail: Strategic Marketing Management: Theory and Practice Alexander Chernev, 2019-01-01 Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering. |
| dental marketing direct mail: Esthetic Dentistry Kenneth W. Aschheim, 2014-11-26 Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! - Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. - Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. - Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. - Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. - Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. - Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery. |
| dental marketing direct mail: Ronald E. Goldstein's Esthetics in Dentistry Ronald E. Goldstein, Stephen J. Chu, Ernesto A. Lee, Christian F.J. Stappert, 2018-08-07 Die dritte Auflage von Ronald E. Goldstein`s Esthetics in Dentistry stellt eine gründliche Aktualisierung und Erweiterung dieses maßgeblichen Referenzwerks dar. Behandelt werden sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde, von den Prinzipien und Behandlungsverfahren bis hin zu spezifischen Herausforderungen und Komplikationen. - Untersucht umfassend sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde. - Enthält 23 neue Kapitel internationaler Experten des Fachgebiets, vorhandene Kapitel wurde vollständig aktualisiert. - Mit mehr als 3700 hochwertigen Fotos und Illustrationen. - Präsentiert klinische Fallstudien und Behandlungsalgorithmen und macht dieses Buch für den Klinikalltag noch bedeutsamer. - Legt den Schwerpunkt auf klinische Szenarien. Alle Informationen sind umfassend wissenschaftlich belegt. |
| dental marketing direct mail: Official Gazette of the United States Patent and Trademark Office , 2005 |
| dental marketing direct mail: The Marketing Plan Handbook, 6th Edition Alexander Chernev, 2020-02-15 The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps. |
| dental marketing direct mail: Standard Operating Procedures for All Dentists Marsha Freeman, 2004-10 In the book and accompanying CD, Marsha Freeman offers 314 standard operating procedures for the dental office, including front and back offices, bookkeeping, hygiene, job descriptions and performance agreements, management, marketing, and related forms. Book SOPs are replicated on the CD for easy modification, printing, and binder insertion. |
| dental marketing direct mail: Contemporary Esthetic Dentistry George A. Freedman, 2011-12-13 Covering both popular and advanced cosmetic procedures, Contemporary Esthetic Dentistry enhances your skills in the dental treatments leading to esthetically pleasing restorations. With over 1,600 full-color illustrations, this definitive reference discusses the importance of cariology and caries management, then covers essential topics such as ultraconservative dentistry, color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Popular esthetic treatment options are described in detail, including bleaching or tooth whitening, direct and porcelain veneers, and esthetic inlays and onlays. Coverage of advanced cosmetic procedures includes implants, perioesthethics, ortho-esthetics, and pediatric esthetics, providing a solid understanding of treatments that are less common but can impact patient outcomes. Developed by Dr. George A. Freedman, a renowned leader in the field, Contemporary Esthetic Dentistry also allows you to earn Continuing Education credits as you improve your knowledge and skills. - Continuing Education credits are available, allowing you to earn one to two CE credits per chapter. - Detailed coverage of popular esthetic procedures includes bleaching, direct and porcelain veneers, inlays and onlays, posts and cores, porcelain-fused-to-metal restorations, zirconium crowns and bridges, and complete dentures. - Coverage of advanced procedures includes implants, perioesthethics, ortho-esthetics, pediatric esthetics, and sleep-disordered breathing, providing a solid understanding of less-frequently encountered topics that impact the esthetic treatment plan and outcomes. - Coverage of key esthetic dentistry topics and fundamental skills includes cariology and caries management, understanding dental materials, photography, understanding and manipulating of color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. - Over 1,600 full-color photos and illustrations help to clarify important concepts and techniques, and show treatments from beginning of the case to the final esthetic results. - Well-known and respected lead author George A. Freedman is a recognized author, educator, and speaker, and past president of the American Academy of Cosmetic Dentistry and co-founder of the Canadian Academy for Esthetic Dentistry. - Expert contributors are leading educators and practicing clinicians, including names such as Irvin Smigel (the father of esthetic dentistry), Chuck N. Maragos (the father of contemporary diagnostics), Wayne Halstrom (a pioneer in the area of dental sleep medicine), David Clark (one of the pioneers of the microscope in restorative dentistry and founder the Academy of Microscope Enhanced Dentistry), Edward Lynch (elected the most influential person in UK Dentistry in 2010 by his peers), Joseph Massad (creator, producer, director, and moderator of two of the most popular teaching videos on the subject of removable prosthodontics), Simon McDonald (founder and CEO of Triodent Ltd, an international dental manufacturing and innovations company), and many more! |
| dental marketing direct mail: Standard Specialized Standard Operating Procedures for Periodontists , |
| dental marketing direct mail: Business Profile of the Tatarstan Republic of Russia BIA, 2006-12 |
| dental marketing direct mail: Marketing For Small Businesses Made Easy Kevin Epstein, 2006-05-30 Straightforward guide to buildingmarketing programs This no-nonsense, hands-on guide is the entrepreneurialmarketers' battle plan for a successfulmarketing program. Marketing for Small Business MadeEasycontains specific action steps and to-do lists forevery step of the marketing process. Real-worldanecdotes and specific examples from well-knownstart-ups demonstrate the book's practical skills.Author Kevin Epstein cuts through the buzzwordsand marketing jargon to offer you cutting-edge advice ona variety of traditional and high-tech tools, from billboardsto blogs. |
| dental marketing direct mail: Handbook of Dental Marketing Richard E. Stallard, Kären M. Hess, Richard J. Scales, 1986 |
| dental marketing direct mail: Getting Started in Speaking, Training, or Seminar Consulting Robert W. Bly, 2002-03-14 How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer. |
| dental marketing direct mail: Oxford American Handbook of Clinical Dentistry Boston John D. Da Silva Director of Advanced Graduate Education Harvard School of Dental Medicine, Boston David A. Mitchell Director of Advanced Graduate Education Harvard School of Dental Medicine, Boston Laura Mitchell Director of Advanced Graduate Education Harvard School of Dental Medicine, 2007-11-23 Written by leading American practitioners, the Oxford American Handbooks in Medicine each offer a pocket-sized overview of an entire specialty, featuring instant access to guidance on the conditions that are most likely to be encountered. Precise and prescriptive, the handbooks offer up-to-date advice on examination, investigations, common procedures, and in-patient care. These books will be invaluable resources for residents and students, as well as a useful reference for practitioners. The Oxford Handbook of Clinical Dentistry is a dependable manual geared for ultra-quick reference at any time. Part of the worldwide best-selling series, this book provides much more information than a standard handbook in the field. Thin and light, it uses concise, bulleted text, quick reference tabs, four color presentation, and bookmark ribbons to help provide fast answers on the ward. It is ideal for students, residents and anyone wanting a succinct, comprehensive, and affordable volume in the proven format of the Oxford Handbook Series. |
| dental marketing direct mail: Making Them Believe Dan S. Kennedy, 2010-04-30 DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER...Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success---missing from most businesses; THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to; a most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you. INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar. |
| dental marketing direct mail: Marketing Information Guide , 1959 |
| dental marketing direct mail: No B.S. Guide to Successful Marketing Automation Dan S. Kennedy, Parthiv Shah, 2024-10-15 Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth. |
| dental marketing direct mail: The Entrepreneur Dentist Dr. Jerry Lanier DDS, Exec. MBA, 2019-05-14 Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit |
| dental marketing direct mail: Plunkett's Outsourcing & Offshoring Industry Almanac: Outsourcing and Offshoring Industry Market Research, Statistics, Trends & Leading Companies Jack W. Plunkett, 2007-07 Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also includes addresses, phone numbers, and executives. |
| dental marketing direct mail: Dental Management , 1990 |
| dental marketing direct mail: Yearbook of Experts, Authorities & Spokespersons 2022 Edition Mitchell P. Davis, 2022-07-12 The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking. |
| dental marketing direct mail: The Rotarian , 1987-01 Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine. |
| dental marketing direct mail: Persuasive Advertising for Entrepreneurs and Small Business Owners William Winston, Jay P Granat, 2014-02-04 Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners. |
| dental marketing direct mail: Franchise Opportunities Handbook United States. Domestic and International Business Administration, 1984 This is a directory of companies that grant franchises with detailed information for each listed franchise. |
| dental marketing direct mail: Franchise Opportunities Handbook , 1985 This is a directory of companies that grant franchises with detailed information for each listed franchise. |
| dental marketing direct mail: Dental Economics , 2009 |
| dental marketing direct mail: Marketing Planner Supplement , 1987 |
Microsoft Word - Call Handling Script for Response to a Direct ...
(This is a subtle, but powerful, way to establish rapport with the person calling, place yourself in control by asking questions, and direct the person calling to the correct appointment).
Dental Marketing Guidebook - Denteractive
website and social media. Direct Mail News reports that the average response rate to postal mail was .4%, while email was .12%. Part of the reason is that rented mailing lists are usually of …
8 Steps to Successful Direct Mail - USPS Delivers
In this white paper, we’ll show you how you can successfully integrate direct mail into your omni-channel marketing, helping you answer. To help you visualize how these concepts work in …
Marketing Success Plan - Dental Laboratory (2).docx
Direct mail marketing is a great way to get in front of dentists at their own practice. As a Dental Lab marketing within your local area, you have a huge home field advantage when it comes to …
Dental Marketing: Successful Strategies for Right Now
Step 1 is to generate trafic through your website, SEO, PPC ads, social media posts, online reviews and reputation and direct-to-consumer marketing like dental mailers. Step 2 is to …
ProSites-Infograph-MKT-Plan-Final - PracticeMojo
People internet for a new dentist? reach them (e.g. online, social media, email, direct mail). Identify how much time and money you can devote to developing your strategy. Use this guide …
Creative Dental Marketing Ideas
In the digital world, you can execute an AdWords campaign quickly. You are the master of your budget. Direct mail is an oldie by a goodie. It is an investment and requires repetition, but can …
The Direct Marketing Planning Guide & Templates - DWS …
This type of plan development, valuable to any form of marketing, is crucial in direct response marketing. Why? Because a direct marketer's most important resource is not the order, but the …
Customizing Direct Mail Appeals - Funding for Good
What we’ll cover Lengths and format of the most successful appeals. Direct mail best practices. Managing segmenting effectively. Tweaking letters to achieve different goals. New approaches …
The Ultimate Direct Mail - plumbmarketing.com
Direct mail is a powerful marketing medium not only because you can use it to precisely target your audience, but also because it can be used effectively to achieve a variety of marketing …
Introduction to Marketing In-Office Dental Plans: A Primer for …
The fastest way to communicate with your existing patients is through a simple email marketing and/or direct mail campaign. Using your patient information, you can begin to send them …
Dental Practice Marketing Pulse Report
Offices making more than one million dollars per year focus on digital marketing and traditional methods, such as print or direct mail. Website usage and SEO are two strategies most heavily …
Introduction to Marketing for Dental Practices
ices with the practice. External Marketing Marketing activities that involve the practice reaching out to the public via web-based marketing, direct mail, signage, print ads, radio, television, …
A Guide To Direct Mail Marketing - Mailing Lists
What is Direct Marketing? Direct marketing targets businesses and consumers directly, circumventing an advertising intermediary. Campaigns tend to communicate with existing …
UpSwell's DPM- Press Release - July 2024 - clearviewcap.com
Jul 8, 2024 · Dental Marketing, based in Heber City, UT, offers a wide breadth of direct mail and related marketing services focused on supporting dental practices across the United States.
Make the Most of Your 2021 Dental Marketing - Patient Prism
If you are opening a new suburban dental location, direct mail saturation is a tried-and-true strategy. And pay-per-click advertising is a must do to stand out on Google.”
THE COMPLETE GUIDE TO DENTAL MARKETING - Form
In dental marketing, getting quality links is one of the most challenging parts about achieving local search visibility for your practice, but as the second most important part of the local search …
Microsoft Word - DWB the next evolution of marketing
For consumers, direct marketing by mail or phone brought some added value – it provided more relevant messages and offers, along with some freedom to ignore the sales pitches altogether.
A 12-Step Guide To Dental Marketing - Planet DDS
Turn On Dental Social Media Marketing cide where to take their business. Don’t miss out on the full benefits of these channels, but leverage dental social media mark ial media for steady drip …
The Dental Practice Owners Guide to Digital Marketing
Dentistry eir target audience in an increasingly digital world. Through platforms like social media, email marketing, and search engines, dental professionals can build strong brand awareness …
Aim for Success
Tracking all your marketing efforts—including your website, direct mail and referrals—will help you understand which marketing channels are bringing you the best cost per lead and return on …
