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| event marketing social media: Impact of ICTs on Event Management and Marketing Birdir, Kemal, Birdir, Sevda, Dalgic, Ali, Toksoz, Derya, 2020-12-04 Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals. |
| event marketing social media: The Event Marketing Playbook - Everything You'll Ever Need to Know About Events Adella Pasos, 2020-08-12 Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started |
| event marketing social media: Event Marketing in the Context of Higher Education Marketing and Digital Environments Florian Neus, 2020-02-25 Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments. |
| event marketing social media: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| event marketing social media: Event Marketing C. A. Preston, 2012-03-13 A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what event marketing really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere. |
| event marketing social media: Event Planning Alex Genadinik, 2015-11-07 Become an event planning pro & create a successful event series |
| event marketing social media: Marketing Destinations and Venues for Conferences, Conventions and Business Events Rob Davidson, Tony Rogers, 2012-05-31 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments |
| event marketing social media: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| event marketing social media: An Introduction to Social Media Marketing Alan Charlesworth, 2014-11-20 Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing. |
| event marketing social media: Events as a Strategic Marketing Tool, 2nd Edition Dorothé Gerritsen, Ronald van Olderen, 2020-03-19 Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. |
| event marketing social media: Marketing Management Michael C. Cant, 2011-03 This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book. |
| event marketing social media: Events Marketing Management Ivna Reic, 2016-09-19 This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. |
| event marketing social media: Event Tourism and Sustainable Community Development Ekta Dhariwal, Shruti Arora, Anukrati Sharma, Azizul Hassan, 2023-10-27 The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies. With examples from India, Sri Lanka, Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia, Portugal, Argentina, and Zimbabwe, this volume provides a valuable examination of sustainable community development in conjunction with event tourism along with helpful tools for promoting, organizing, and hosting successful events. This book looks at a wide range of festivals and other events around the world and examines their impact on tourism, sustainability, local culture and community, and community development. It highlights rural as well as urban event tourism, event tourism during and after COVID–19, how event tourism impacts women’s empowerment, promoting event tourism and community development, new opportunities and challenges in event tourism education, and more. |
| event marketing social media: Events Management Nicole Ferdinand, Paul J. Kitchin, 2016-10-11 Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a Diary of an Events Manager to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management. |
| event marketing social media: Research Anthology on Social Media Advertising and Building Consumer Relationships Management Association, Information Resources, 2022-05-13 Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students. |
| event marketing social media: The New Rules of Marketing and PR David Meerman Scott, 2010-01-15 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
| event marketing social media: The Sports Event Management and Marketing Playbook Frank Supovitz, 2013-09-23 As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena. |
| event marketing social media: The Event Marketing Handbook Allison Saget, 2006 See: |
| event marketing social media: Place Event Marketing in the Asia Pacific Region Waldemar Cudny, 2021-08-19 This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies. |
| event marketing social media: Brand Experiences Steve Randazzo, 2019-05-14 Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend. |
| event marketing social media: Advanced Marketing (Event Management) Dr. Mangesh P. Waghmare, 2023-08-01 Advanced Marketing in Event Management involves strategic planning, promotion, and execution of events to engage target audiences, build brand awareness, and achieve marketing objectives effectively. |
| event marketing social media: Sport Facility and Event Management Thomas J. Aicher, Brianna L. Newland, Amanda L. Paule-Koba, 2015-02-10 Sport Facility and Event Management focuses on the major components of both facility and even management: planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a broad range of facilities and events to demonstrate the diversity of the industry, which encompass recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events. The texts robust pedagogy includes chapter learning objectives, industry expert spotlights, vignettes, case studies, discussion questions, and tip points, as well as actual examples from the industries covered throughout the book. |
| event marketing social media: Engagement Marketing Gail F. Goodman, 2012-05-01 A definitive guide to growing your small business through Engagement Marketing As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. |
| event marketing social media: Event Marketing D.D.BOOKS, 2024-07-28 Elevate your brand presence with D.D.BOOKS' comprehensive guide, Event Marketing. This book explores the key elements of successful event marketing, from planning and promotion to execution and evaluation. D.D.BOOKS' practical advice and real-world examples will help you create memorable events that engage your audience and drive business growth. Transform your marketing efforts with impactful events that leave a lasting impression. |
| event marketing social media: Event Marketing And Management Sanjaya S Gaur, 2009-11-01 This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level. |
| event marketing social media: The Content Formula Liz Bedor, Michael Brenner, 2015-11-26 The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. |
| event marketing social media: Event Management: Putting thery into practice - A South African Approach, 3rd Edition Laricia Smit, 2012 |
| event marketing social media: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Dadwal, Sumesh Singh, 2019-11-15 Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students. |
| event marketing social media: Principles and Practices of Small-Scale Sport Event Management Fotiadis, Anestis, Vassiliadis, Chris, 2020-05-08 Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students. |
| event marketing social media: Secrets of Social Media Marketing Paul Gillin, 2008-11-01 Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools. |
| event marketing social media: The Eyes of Industry Leonard W Jones, 2021-09-09 This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
| event marketing social media: Event Management: For Tourism, Cultural, Business and Sporting Events Lynn Van der Wagen, Lauren White, 2018-04-01 Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. |
| event marketing social media: Selling in the Digital Age Bruce May, 2019-05-08 This book shows you how to sell in the digital age. It includes the most important lessons in using digital, social and content marketing best practices. Discover how you can use automated marketing platforms to capture, nurture and convert leads. |
| event marketing social media: Mixed Methods Perspectives on Communication and Social Media Research Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari, 2022-07-29 Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media (CommSocMed). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. |
| event marketing social media: Consumer Behavior Knowledge for Effective Sports and Event Marketing Lynn R. Kahle, Angeline G. Close, 2011-01-07 The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data. |
| event marketing social media: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| event marketing social media: Social Media Piia Mustonen, 2009 |
| event marketing social media: The Routledge Handbook of Business Events Charles Arcodia, 2022-09-08 A timely and up-to-date go-to reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies. |
| event marketing social media: Events Project Management Georgiana Els, Ian Reed, Vanessa Mawer, Hanya Pielichaty, 2016-11-10 This book provides events management students with an accessible and essential introduction to project management. Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events management? What is effective project management within the events sector? How does academic theory connect to practice? The book is coherently structured into 12 chapters covering crucial event management topics such as stakeholders, supply chain management, project management tools and techniques, and financial and legal issues. Guides, templates, case study examples, industry tips and activity tasks are integrated in the text and online to show practice and aid knowledge. Written in an engaging style, this text offers the reader a thorough understanding of how to successfully project manage an event from the creative idea to the concrete product. It is essential reading for all events management students. |
| event marketing social media: Dictionary of Event Studies, Event Management and Event Tourism Emma Abson, Vladimir Antchak, Joe Goldblatt, William O’Toole, Stephen Page, Raphaela Stadler, Vassilios Ziakas, 2021-03-31 A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field. |
IMPACT OF SOCIAL MEDIA ON EVENT MARKETING - AN …
Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by …
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Social media event marketing helps each individual company do just that: distinguish themselves from their competitors while reaching the largest possible number of people who are potential …
Event Management: Defining Digital Marketing Trends
The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be …
The Effectiveness of social media in event marketing - Theseus
In this paper, we will be studying the effectiveness of social media applications in event organizing as well as various methods of implementing the ever growing applications such as Facebook …
How does Event Marketing work on Social Media? - DiVA
Event marketing is a way of coordinating communication for an event and can be defined as an activity that collects a target group in time and place where experience is created (Grönkvist, …
THE EFFECTIVENESS OF EVENT PROMOTION BY USING …
correlation analysis. The finding result show that Facebook is the social media that has the highest number of users and most effective in promoting events. Beside, the result also shows …
Exhibitor's Guide to Social Media - Carolina Tradeshow Exhibits
Social media marketing within the event marketing space is no different. If you want to maximize your social impact at a tradeshow or event, you should set up a strong foundation of …
WRITING AN EVENT MARKETING PLAN - Major Events
WHAT ARE THE KEY DEVELOPMENTS IN EVENT MARKETING? • In recent years social media has become a very strong channel for marketing events and it is fast becoming an integral part …
The Influence of Mall Attributes, Content Marketing, Event …
This research elucidates the findings of an investigation that examines and evaluates the degree to which various factors affect mall attributes, content marketing, event marketing, and social …
FIRST-OF-ITS-KIND EventTrack 2016 - Event Marketer
• The most popular types of content and media. • Technology and social media platforms most used by both consumers and brands to capture and share content. • How event content …
Event Marketing 2 - NGEDA
where your target audience interacts online, assist you in developing a social media strategy relevant to your event, and give you practical advice on how to get started in social media for …
Measuring the Effectiveness of Social Media Marketing on …
This study measures the effectiveness of social media marketing on promoting events, particularly at country clubs. Since country clubs are typically behind most “trends” and new concepts, …
Sample Social Media Plan for Events - Adobe Experience Cloud
Pre-Event Social (1-2 weeks before event) Create timeline for event promotions and announcements Create visual elements to support your event across all channels
THE ROLE OF EVENT MANAGER & DATA EXECUTIVE IN …
combining tools like advertising, PR, event marketing, social media, and sales promotion. By aligning creative content, maintaining a consistent brand voice, and utilizing multi-touchpoint …
Organizational microblogging for event marketing
In search of effective event marketing strategies, artists and cultural organizations increasingly rely on social media tools, such as Facebook, Twitter and Weibo (a Chinese microblog).
Event Marketing on Social Media - Theseus
Event marketers need to find ways to connect and buying customers customers into buying ustom- to investigate Music Festival to engage more with its customer marketing strategies …
Events management in social media: a systematic literature
For this pur-pose, 40 primary papers were selected and classified into four topic areas: background understanding, social event detection, social event relationship identification, and …
ESSENTIALS OF BRANDED EVENT MARKETING - University of …
Social media is a large factor in forming opinions about a brand for modern consumers, so event marketers may want to consider encouraging present audience members to talk about their …
SPORTS EVENTS AND SOCIAL MEDIA MARKETING
This paper analyzes the implementation of social media marketing during mega sports events with a focus on adidas’ and Nike’s social media campaigns in the frame of the FIFA World Cup …
Social media marketing of a sport event – Project EBTC
The purpose of this thesis project is to create a marketing plan for social media to promote the tournament and implementing it into practice. In addition to that, the progression of the …
IMPACT OF SOCIAL MEDIA ON EVENT MARKETING - AN …
Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. …
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Social media event marketing helps each individual company do just that: distinguish themselves from their competitors while reaching the largest possible number of people who are potential …
Event Management: Defining Digital Marketing Trends
The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be …
The Effectiveness of social media in event marketing - Theseus
In this paper, we will be studying the effectiveness of social media applications in event organizing as well as various methods of implementing the ever growing applications such as Facebook and …
How does Event Marketing work on Social Media? - DiVA
Event marketing is a way of coordinating communication for an event and can be defined as an activity that collects a target group in time and place where experience is created (Grönkvist, …
THE EFFECTIVENESS OF EVENT PROMOTION BY USING …
correlation analysis. The finding result show that Facebook is the social media that has the highest number of users and most effective in promoting events. Beside, the result also shows that the …
Exhibitor's Guide to Social Media - Carolina Tradeshow …
Social media marketing within the event marketing space is no different. If you want to maximize your social impact at a tradeshow or event, you should set up a strong foundation of interlocking …
WRITING AN EVENT MARKETING PLAN - Major Events
WHAT ARE THE KEY DEVELOPMENTS IN EVENT MARKETING? • In recent years social media has become a very strong channel for marketing events and it is fast becoming an integral part of any …
The Influence of Mall Attributes, Content Marketing, Event …
This research elucidates the findings of an investigation that examines and evaluates the degree to which various factors affect mall attributes, content marketing, event marketing, and social …
FIRST-OF-ITS-KIND EventTrack 2016 - Event Marketer
• The most popular types of content and media. • Technology and social media platforms most used by both consumers and brands to capture and share content. • How event content improves …
Event Marketing 2 - NGEDA
where your target audience interacts online, assist you in developing a social media strategy relevant to your event, and give you practical advice on how to get started in social media for …
Measuring the Effectiveness of Social Media Marketing on …
This study measures the effectiveness of social media marketing on promoting events, particularly at country clubs. Since country clubs are typically behind most “trends” and new concepts, …
Sample Social Media Plan for Events - Adobe Experience Cloud
Pre-Event Social (1-2 weeks before event) Create timeline for event promotions and announcements Create visual elements to support your event across all channels
THE ROLE OF EVENT MANAGER & DATA EXECUTIVE IN …
combining tools like advertising, PR, event marketing, social media, and sales promotion. By aligning creative content, maintaining a consistent brand voice, and utilizing multi-touchpoint strategies, …
Organizational microblogging for event marketing
In search of effective event marketing strategies, artists and cultural organizations increasingly rely on social media tools, such as Facebook, Twitter and Weibo (a Chinese microblog).
Event Marketing on Social Media - Theseus
Event marketers need to find ways to connect and buying customers customers into buying ustom- to investigate Music Festival to engage more with its customer marketing strategies into …
Events management in social media: a systematic literature
For this pur-pose, 40 primary papers were selected and classified into four topic areas: background understanding, social event detection, social event relationship identification, and event graph. …
ESSENTIALS OF BRANDED EVENT MARKETING - University …
Social media is a large factor in forming opinions about a brand for modern consumers, so event marketers may want to consider encouraging present audience members to talk about their …
SPORTS EVENTS AND SOCIAL MEDIA MARKETING
This paper analyzes the implementation of social media marketing during mega sports events with a focus on adidas’ and Nike’s social media campaigns in the frame of the FIFA World Cup 2014 in …
Social media marketing of a sport event – Project EBTC
The purpose of this thesis project is to create a marketing plan for social media to promote the tournament and implementing it into practice. In addition to that, the progression of the …
