Advertisement
| events and experiences in marketing examples: Experiential Marketing Bernd H. Schmitt, 2000-12-11 Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional features-and-benefits marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience providers such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as Objective: To Dream, Send in the Iconoclasts, and Quit the Bull, to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow. |
| events and experiences in marketing examples: Case Studies on Food Experiences in Marketing, Retail, and Events Susanne Doppler, Adrienne Steffen, 2020-08-21 Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences |
| events and experiences in marketing examples: The Experience Economy B. Joseph Pine, James H. Gilmore, 1999 This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products. |
| events and experiences in marketing examples: Events Marketing Management Ivna Reic, 2016-09-19 This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. |
| events and experiences in marketing examples: Events as a Strategic Marketing Tool, 2nd Edition Dorothé Gerritsen, Ronald van Olderen, 2020-03-19 Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. |
| events and experiences in marketing examples: Experience Marketing Bernd Schmitt, 2011 Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by experience? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness. |
| events and experiences in marketing examples: Special Events Seungwon Lee, Joe Goldblatt, 2020-08-25 Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources. |
| events and experiences in marketing examples: Experiential Marketing Kerry Smith, Dan Hanover, 2016-04-08 The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. |
| events and experiences in marketing examples: Experiential Marketing Kerry Smith, Dan Hanover, 2016-04-25 The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. |
| events and experiences in marketing examples: Experiential Marketing Shaz Smilansky, 2009-02-03 Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students. |
| events and experiences in marketing examples: Marketing Management R S N Pillai, 2010 Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly. |
| events and experiences in marketing examples: Events Management Glenn Bowdin, William O'Toole, Johnny Allen, Rob Harris, Ian McDonnell, 2006-03-15 Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers. |
| events and experiences in marketing examples: Handbook on the Experience Economy Jon Sundbo, Flemming SËrensen, 2013-09-30 This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp |
| events and experiences in marketing examples: Events Design and Experience Graham Berridge, 2007-02-07 For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding. |
| events and experiences in marketing examples: Event Sponsorship and Fundraising Tom Lunt, Eva Nicotra, 2018-11-03 Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike. |
| events and experiences in marketing examples: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| events and experiences in marketing examples: Event Management: For Tourism, Cultural, Business and Sporting Events Lynn Van der Wagen, Lauren White, 2018-04-01 Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. |
| events and experiences in marketing examples: Marketing Management Essentials You Always Wanted To Know Callie Daum, Michelle Bartonico, Vibrant Publishers, 2023-11-14 In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere. |
| events and experiences in marketing examples: Marketing for Tourism and Hospitality Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang, 2019-03-04 The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes. |
| events and experiences in marketing examples: Events Management Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell, 2023-07-31 A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality. |
| events and experiences in marketing examples: Events Management G. A. J. Bowdin, 2010 Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation. |
| events and experiences in marketing examples: The Handbook of Managing and Marketing Tourism Experiences Marios Sotiriadis, Dogan Gursoy, 2016-11-09 The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. |
| events and experiences in marketing examples: The 21st Century Meeting and Event Technologies Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt, 2017-03-03 Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon Shawn Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address. |
| events and experiences in marketing examples: Event Studies Donald Getz, Stephen J. Page, 2016-02-22 Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions. |
| events and experiences in marketing examples: Sports Marketing Michael J. J. Fetchko, Donald P. P. Roy, Vassilis Dalakas, 2024-01-31 Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular You Make the Call cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual. |
| events and experiences in marketing examples: Events Project Management Georgiana Els, Ian Reed, Vanessa Mawer, Hanya Pielichaty, 2016-11-10 This book provides events management students with an accessible and essential introduction to project management. Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events management? What is effective project management within the events sector? How does academic theory connect to practice? The book is coherently structured into 12 chapters covering crucial event management topics such as stakeholders, supply chain management, project management tools and techniques, and financial and legal issues. Guides, templates, case study examples, industry tips and activity tasks are integrated in the text and online to show practice and aid knowledge. Written in an engaging style, this text offers the reader a thorough understanding of how to successfully project manage an event from the creative idea to the concrete product. It is essential reading for all events management students. |
| events and experiences in marketing examples: Marketing and Big Data Analytics in Tourism and Events Hashem, Tareq Nael, Albattat, Ahmad, Valeri, Marco, Sharma, Anukrati, 2024-05-06 In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. |
| events and experiences in marketing examples: Marketing Mastery: Strategies for Captivating Audiences Harish Chandra Singh Rathod, 2022-12-21 Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market. |
| events and experiences in marketing examples: Sport Facility & Event Management Thomas J. Aicher, Brianna L. Newland, Amanda L. Paule-Koba, 2019-03-08 Sport Facility and Event Management provides readers with a working knowledge of how to manage sport facilities and how to plan, manage, implement, and evaluate sport events. The text integrates timely theoretical insights with real-world practicality and application, affording readers a strong foundation in facility and event management. The authors focus on a broad range of facilities and events, from community recreation facilities to large venues, reflecting the diversity of the industry. |
| events and experiences in marketing examples: City Branding and Promotion Waldemar Cudny, 2019-04-15 This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics. |
| events and experiences in marketing examples: The Experience Logic as a New Perspective for Marketing Management Tonino Pencarelli, Fabio Forlani, 2018-04-13 This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. |
| events and experiences in marketing examples: The Routledge Handbook of Tourism Experience Management and Marketing Saurabh Kumar Dixit, 2020-06-08 The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries. |
| events and experiences in marketing examples: The Effortless Experience Matthew Dixon, Nick Toman, Rick DeLisi, 2013-09-12 Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. |
| events and experiences in marketing examples: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Jay Conrad Levinson, 2017-08-07 Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson |
| events and experiences in marketing examples: Event Tourism in Asian Countries Shruti Arora, Anukrati Sharma, 2022-03-24 Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others. The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities. Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere. |
| events and experiences in marketing examples: The Home Edit Clea Shearer, Joanna Teplin, 2019-03-19 NEW YORK TIMES BESTSELLER • From the stars of the Netflix series Get Organized with The Home Edit (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home. “A master class on how to arrange even your most unattractive belongings—and spaces—in an aesthetically pleasing and easy-to-navigate way.”—Glamour (10 Books to Help You Live Your Best Life) Believe this: every single space in your house has the potential to function efficiently and look great. The mishmash of summer and winter clothes in the closet? Yep. Even the dreaded junk drawer? Consider it done. And the best news: it’s not hard to do—in fact, it’s a lot of fun. From the home organizers who made their orderly eye candy the method that everyone swears by comes Joanna and Clea’s signature approach to decluttering. The Home Edit walks you through paring down your belongings in every room, arranging them in a stunning and easy-to-find way (hello, labels!), and maintaining the system so you don’t need another do-over in six months. When you’re done, you’ll not only know exactly where to find things, but you’ll also love the way it looks. A masterclass and look book in one, The Home Edit is filled with bright photographs and detailed tips, from placing plastic dishware in a drawer where little hands can reach to categorizing pantry items by color (there’s nothing like a little ROYGBIV to soothe the soul). Above all, it’s like having your best friends at your side to help you turn the chaos into calm. Includes a link to download and print the labels from a computer (you will need 8-1/2 x 11-inch clear repositionable sticker project paper, such as Avery 4397). |
| events and experiences in marketing examples: Marketing Management Essentials You Always Wanted To Know (Second Edition) Callie Daum, 2020-07-04 Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter. |
| events and experiences in marketing examples: The Fundamentals of Event Design Vladimir Antchak, Olivia Ramsbottom, 2019-12-05 The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students. |
| events and experiences in marketing examples: The Quintessence of Marketing Nils Bickhoff, Svend Hollensen, Marc Opresnik, 2014-07-02 What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena |
| events and experiences in marketing examples: The Competitive Destination J. R. Brent Ritchie, Geoffrey Ian Crouch, 2003 The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable. |
Eventbrite - Discover the Best Local Events & Things to Do
Find tickets to your next unforgettable experience. Browse concerts, workshops, yoga classes, charity events, food and music festivals, and more things to do.
Pittsburgh Events | What's Happening - Downtown Pittsburgh
2 days ago · See what’s happening in Downtown Pittsburgh with the official neighborhood calendar. Are you hosting an event or activity Downtown? Submit it for inclusion to our …
Events.com - Events near me
More than 186 million events based on your interests. Worldwide. Where? Log In / Sign Up to find events based on your interests. Experience Pink Floyd Like Never Before With Pete Floyd! …
New York, NY Events, Calendar & Tickets | Eventbrite
Dive into the possibilities with unique events throughout the city. From live music in unique and historic venues to all kinds of cultural cuisine and art around every corner, New York has it all. …
Events, Fairs & Festivals | VisitMaryland.org
3 days ago · "Experience unique artistry—and occasional downright quirkiness—at annual events held across the state. From ice extravaganzas to celebrations of music and art, and even …
Events in San Antonio | Music, Festivals & Parades
Stay updated on all the exciting events in San Antonio! Discover festivals, concerts, cultural happenings, and more to plan unforgettable experiences during your visit. Explore our event …
Event Calendar - Little Rock, AR
From food festivals and annual celebrations to concerts, performing arts, sports, expos, and lectures, Little Rock offers a wide variety of things to do that defines the city as a hub of …
Festivals and Events - Explore Minnesota
Explore a full range of events and festivals throughout the state. Whether it’s flip-flop weather or snow boot season, Minnesota’s always got something going on.
The Palm Beaches Events Calendar: Upcoming Events & Shows
Discover upcoming events this week and weekend in The Palm Beaches! From festivals to theater performances, there is something for everyone to enjoy.
Explore Events & Activities Happening Near You | StayHappening
StayHappening.com is one-stop destination for discovering events and things happening in your city. Our website is designed to help you stay informed and in the know, so you never miss out …
Sport Consumer Behavior Research: Improving Our Game
sport-related experiences, and the benefits they yield, in order to satisfy needs and wants. This ... team’s marketing efforts before the first season were established and remained relatively …
Adverse Childhood Experiences (ACEs) Factsheet
Adverse Childhood Experiences (ACEs) are potentially traumatic events that occur . during childhood (ages 0-17). The CDC categorizes ACEs into three main types: ... Examples of …
A QUALITATIVE CASE STUDY OF STUDENTS PERCEPTIONS OF …
experiences, particularly since universities are increasingly providing additional online course offerings, and so research on online education cannot rely solely on quantitative data or data …
ESSENTIALS OF BRANDED EVENT MARKETING - University of …
Event marketing is the use of in-person events as a marketing tool to promote post-event purchases. Branded events are events that a brand plans, executes, and hosts itself, meaning …
Marketing to Gen Z: Understanding the Preferences and …
generation prioritizes spending on experiences such as travel, dining, and entertainment rather than physical goods. Marketing strategies that emphasize experiential opportunities, such as …
WRITING AN EVENT MARKETING PLAN - Major Events
• In recent years social media has become a very strong channel for marketing events and it is fast becoming an integral part of any event marketing plan. Key social media channels for …
Event Marketing: Measuring an experience?
a useful working definition of marketing events. “Live events where audiences interact with a product or brand face to face”. Examples of typical experiential marketing events covered by …
Making Sense of Sensory Brand Experience: Constructing an …
product evaluation, sensory marketing, service marketing, experiential marketing and brand experience. Combining the results of a hierarchical cluster analysis and a metric ... The …
WRITING AN EVENT MARKETING PLAN - Major Events
• In recent years social media has become a very strong channel for marketing events and it is fast becoming an integral part of any event marketing plan. Key social media channels for …
EventTrack 2018 - Event Marketer
participated in branded events and experiential marketing activities. The complete consumer survey findings are provided in this section. By far, the most commonly attended event and …
Critical realism: what you should know and how to apply it.
relationship between observed experiences, events and mechanisms. For critical realists, the main objective of the investigation is to acquire knowledge about underlying causal …
Personalizing the customer experience: Driving differentiation …
marketing to personalized experiences. This shift began with research based on the retailer’s macrosegmentation; the retailer was then able to ... to new products, invitations to exclusive …
WRITING PERSONAL STATEMENTS FOR GRADUATE …
experiences, and potential . Instead, try to provide a specific anecdote that illustrates what sparked and sustains your passion OR anecdotes that are transferrable to graduate school. • …
PART 1 Understanding Marketing Management - Politeknik …
Marketers market 10 main types of entities: goods, services, events, experiences, persons, places, ... 6 PART 1 UNDERSTANDING MARKETING MANAGEMENT EXPERIENCES By …
Influences on Development & Issues in Lifespan Development
Examples: depressions, wars, natural disasters, famines, droughts, acts of terrorism, riots, assassination of a national leader. Non Normative Life Events Experiences that most people …
Events Management Bowdin 3rd Edition Full PDF
Presenting real-world case studies of successful corporate events. Chapter 14: Festivals and Public Events Examining the planning and execution of large-scale public events. Addressing …
Food and Drug Administration, HHS §314 - GovInfo
eign marketing experience. (d) Scientific literature. (1) A 15-day Alert report based on information from the scientific literature is required to be accompanied by a copy of the pub-lished article. …
Examples Of Hallmark Events In The World - Impressions …
examples of in events the hallmark world at least these examples. While tourism benefits is a recent role of these examples of in events hallmark world. The world encyclopedia of these …
The Tree of Addictions - ISAAC International
Events, Experiences, People and Substances. In different cultures some of them are seen as more acceptable than others. The Soil of Addictions: Abuse of any kind provides fertile ground …
Political Social Media Marketing: A Relationship Marketing …
The thesis makes novel contributions to relationship marketing, social media marketing, and political marketing. It integrates contemporary concepts and the relationship marketing …
Hedonic objects and utilitarian experiences: The overriding …
there is no happiness advantage in buying experiences over material objects when purchases are equally (non)hedonic. Importantly, we find that hedonism is more instrumental for material …
Essay Planning: Reading Assignment Prompts & Descriptions
Examples: Creative writing Blog posts Reflective writing Narrative Oftentimes, narrative writing is written in first person and is used when recalling events or experiences. Narrative writing is …
Lake Oswego Strategic Marketing Plan
and the leveraging of existing and new community events as opportunities to reach target markets and strengthen community. It includes a program of marketing and promotional activities …
AGRITOURISM - kyagr.com
1. Marketing of Home-based Processed Foods: refer to this specific section on the following pages. 2. Marketing Home-based Microprocessor Foods: refer to this specific section on the …
FDA Releases Guidance on Postmarketing Adverse Event …
supplements. It does not apply to monitoring and reporting of adverse events for medical products under Emergency Use Authorizations, or for investigational use of drugs, biologics, and …
Hospitality Sales And Marketing 5th Edition PDF File
marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of …
Adult DBT Skills Handouts - DBT of South Jersey
Examples: Be productive; be part of a group; treat others well; be physically fit. Step 3. Identify one value to work on now. ASK: What is really important to me, right now, to work on in my …
ACEs Resource Packet: Adverse Childhood Experiences …
Childhood Experiences of Children and Families: Toward a Life Course and Well-Being Based Approach in Policy and Practice. Academic Pediatrics (forthcoming). vi. Bethell, C, …
Experiences Marketing: A Cultural Philosophy for …
experiences such escape, authenticity (of experience and emotions), luxury, hedonism to mention only a few, in a way it may be seen as the buying and selling of dreams. An example of this is …
It's not going to be that fun: negative experiences can add …
reflecting on events’ implications, and encompassing experiences into broad-based accounts of one’s identity support the role of comprehension in contributing to life’s meaning from …
NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF …
3.1 Overview of Marketing 3.2 Marketing Models 3.3 Aspects of Marketing 3.4 Marketing Concepts 4.0 Conclusion 5.0 Summary 6.0 Tutor Marked Assignment 7.0 References/Further …
The Qualitative Report - Nova Southeastern University
work toward making sense of and determining the meaning of specific events, experiences, or phenomena (Seidman, 2013; Vygotsky, 1987). If a researcher desires to understand the …
IDEA BRIEF / EVENT INSIGHTS Experiential Learning in the …
mechanics of gamification. Examples include badges, leaderboards, avatars, and quests. One technique is to recast a training activity as a “challenge.” Right-sized This means that the level …
001 The Ultimate Guide to Event Marke - go.splashthat.com
Whether you’re new to event marketing, or you’re looking to turn your events into a revenue-generating machine, this 10-chapter event marketing guide has everything you need to plan, …
LJMU Research Online
marketing strategies to differentiate hospitality and tourism offerings. Typologies can be a ... businesses to stages where services are intangible activities and experiences are memorable …
SAMPLE EXHIBITION PROPOSALS - ArtsWorcester
The following examples of successful exhibition proposals are in a slightly different format than what you will see on this year’s form. Despite ... What 1-3 ideas, concepts, or experiences …
UNIT 1 INTRODUCTION TO IMC Integrated Marketing to IMC …
1.2 Integrate Marketing Communication (IMC): An Overview 1.3 Definitions of Integrated Marketing Communications (IMC) 1.4 Integrated Marketing Communication (IMC) Process 1.5 …
Articulating Your International Experience - St. Petersburg …
Marketing Your International Experience ... So now is the time to examine just what you acquired, blend it with examples from your other life experiences, learn how to explain it to potential …
The role of social media in promoting sustainable Tourism: …
marketing organizations to disseminate information about attractions, events, and sustainability initiatives, fostering awareness and engagement among users (De Sausmarez & Dickson, …
Improving Customer Experiences (CX) - U.S. Department of …
Website and marketing views. 98K+ PDF downloads from VA.gov. OWN THE MOMENT (OTM) CX TRAINING ... CX EVENTS, INITIATIVES, AND PROGRAMS . 2,523. CX Symposium …
Five Examples of Submitted Diversity Statements 3
In addition, I have engaged in a number of outreach events as part of my role as community member. As a mother of two, I volunteered in the local Girl Scouts organization, and worked …
The Customer Value Proposition - CSU Walter Scott, Jr.
experiences a target user will realize upon purchase and use of a product. In my work in product marketing, I haven’t seen many marketing organizations create or employ the customer value …
Phygital Transformation: Components, Challenges and Prospects
human beings, citizens and consumers in shopping, traveling, dining, participating in events and so on (Boeing & Wang, 2021). The Coronavirus has actually made technology and the …
The Bank Marketer’s Guide to Life Event Marketing - Deluxe
financial services with life events. Enter trigger marketing, a proven strategy that uses data and technology to connect financial institutions with consumers and businesses at key moments. …
Level: Brabnding: Conditional Text Unit 5: Sports events - WJEC
• Specialist events: rock climbing weekend events, hiking events, elite level events. Sports events can also have different purposes. Again, examples of the different purposes of sports events …
67037: National N Diploma: Marketing Management Logbook
67037: National N Diploma: Marketing Management Logbook 12 WA0303 Inform viewers, listeners, or audiences on sales promotion/advertising/public relations periodically WA0304 …
Discrepant Teaching Events: Using an Inquiry Stance to …
discrepant science events and discrepant teaching events. Examples of discrepant teaching events useful in mathematics and social studies are also provided. The article concludes with …
Negative Life Events and Time Perspective Among Adolescents
Examples include school suspension, death of a close friend, and the experience of a serious illness or injury (Swearingen & Cohen, 1985a). One of the most widely used ... Negative life …
The keys to esports marketing: Don’t get ‘ganked’
such as Intel and Red Bull began hosting events over a decade ago. But the last year has been an inflection point; non-endemic brands such as Arby’s, Coca-Cola, and Mercedes moved …
