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| examples of marketing portfolios: Brand Portfolio Strategy David A. Aaker, 2020-03-24 In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders. |
| examples of marketing portfolios: Vertical Brand Portfolio Management Diederich Bakker, 2014-12-01 Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels. |
| examples of marketing portfolios: Marketing Management: Text and Cases Indian Context Tapan K. Panda, 2009 |
| examples of marketing portfolios: Marketing High Profit Product/Service Solutions Roger More, 2016-05-06 Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. There are many outstanding examples: Magna International grew in several stages from a supplier of basic individual auto parts to a company manufacturing a product/service 'super-bundle'; ultimately sourcing and assembling the entire car itself. GE developed their business involving the supply of medical imaging machines to hospitals to become a 'super-bundler' of complete hospital radiological floor imaging operations planning, installation, and integration. IBM transformed their position as a supplier of individual hardware, software, and peripherals to companies into a product/service solution 'bundler' of increasing complexity, and finally into the 'super-bundle' of BPO (Business Process Outsourcing); representing an outsourced and complete integrated IT solution set for clients’ entire global operations. Roger More explores what was learned by these leading companies (amongst others) when they transformed their market strategies to become bundlers of complex integrated customer solutions. Over many years the author has developed and tested new concepts, maps and tools for use by a wide variety of managers in developing strategies for these bundled product/service solutions. His book now offers these maps and tools to all who invest in a copy. |
| examples of marketing portfolios: No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers Larry Volk, Danielle Currier, 2014-06-13 A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package: Objectively evaluate and edit your work Develop a distinguishing brand concept Understand and apply effective design strategies Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed professional and promotional materials Utilize social media and self-promotion strategies |
| examples of marketing portfolios: The E-portfolio Paradigm Nicole A. Buzzetto-More, 2010 |
| examples of marketing portfolios: Market-Driven Management Jean-Jacques Lambin, Isabelle Schuiling, 2012-07-19 Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. |
| examples of marketing portfolios: The Market Makers Gary G. Hamilton, Benjamin Senauer, Misha Petrovic, 2012-08-02 The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy. |
| examples of marketing portfolios: Designing a Digital Portfolio Cynthia Baron, 2010 Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd. |
| examples of marketing portfolios: Event Portfolio Planning and Management Vassilios Ziakas, 2013-10-23 Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management. |
| examples of marketing portfolios: Financial Services Marketing Christine Ennew, Nigel Waite, Róisín Waite, 2024-10-02 This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs. |
| examples of marketing portfolios: FinTech Innovation Paolo Sironi, 2016-09-26 A survival guide for the FinTech era of banking FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between offering and demand undergoes a dramatic upheaval. Regulators are pushing toward a 'constrained offering' norm while private clients and independent advisors demand a more proactive role; practitioners need examine this banking evolution in detail to understand the mechanisms at work. This book presents analysis of the current shift and offers clear insight into what happens when established economic interests collide with social transformation. Business models are changing in profound ways, and the impact reaches further than many expect; the democratization of banking is revolutionizing the wealth management industry toward more efficient and client-centric advisory processes, and keeping pace with these changes has become a survival skill for financial advisors around the world. Social media, big data analytics and digital technology are disrupting the banking industry, which many have taken for granted as set in stone. This book shatters that assumption by illustrating the massive changes already underway, and provides thought leader insight into the changes yet to come. Examine the depth and breadth of financial technology Learn how regulations are driving changing business models Discover why investors may become the price-makers Understand the forces at work behind the rise of FinTech Information asymmetry has dominated the banking industry for centuries, keeping the bank/investor liability neatly aligned—but this is changing, and understanding and preparing for the repercussions must be a top priority for wealth managers everywhere. Financial Innovation shows you where the bar is being re-set and gives you the insight you need to keep up. |
| examples of marketing portfolios: The Rise of Management Consulting in Britain Michael Ferguson, 2019-05-24 This title was first published in 2002: The history of management consulting in Britain is a subject that has received little attention in the past in terms of research or publication. This work redresses the gap in the knowledge base of business and management history, presenting the historical situation in the context of management consulting. Identifying the beginnings of consultancy services in the mid-nineteenth century, Ferguson charts its progression through a series of time frames that span the twentieth century. Utilizing a series of consistent themes, such as service delivery forms and training, which can be compared and contrasted across time, the book provides not only a history of management consultancy services, but also shows how the take-up and form of services was heavily dependent upon the prevailing attitudes within business to the role of management. The thoroughly researched and well-presented arguments in this book will greatly add to our knowledge of British management during the twentieth century. |
| examples of marketing portfolios: Marketing Briefs Sally Dibb, Lyndon Simkin, 2007-06-07 This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. |
| examples of marketing portfolios: Stock Marketing: Quantum Computing Methods N.B. Singh, Explore the transformative potential of quantum computing in stock market analysis with 'Stock Marketing: Quantum Computing Methods'. This book provides a comprehensive overview of how quantum technologies are reshaping financial strategies, offering practical insights and future implications for investors and technologists alike. |
| examples of marketing portfolios: Tax Management Portfolios , 2005 |
| examples of marketing portfolios: Stand Out Denise Anderson, 2015-12-28 The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print leave-behinds Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... in the trenches insights from recent graduates... all you need to get where you want to go! |
| examples of marketing portfolios: Business-to-Business Marketing Ross Brennan, Louise Canning, Raymond McDowell, 2010-10-20 The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge |
| examples of marketing portfolios: Portfolio Design for Interiors Harold Linton, William Engel, 2017-08-10 The portfolio is the single most important document that a student has to demonstrate his or her expertise. Portfolio Design for Interiors uses real student examples, backed by industry standards and the expertise of the authors, to prepare aspiring interior design professionals to impress. |
| examples of marketing portfolios: Modern Portfolio Management Todd E. Petzel, 2021-09-28 Get a practical and thoroughly updated look at investment and portfolio management from an accomplished veteran of the discipline In Modern Portfolio Management: Moving Beyond Modern Portfolio Theory, investment executive and advisor Dr. Todd E. Petzel delivers a grounded and insightful exploration of developments in finance since the advent of Modern Portfolio Theory. You’ll find the tools and concepts you need to evaluate new products and portfolios and identify practical issues in areas like operations, decision-making, and regulation. In this book, you’ll also: Discover why Modern Portfolio Theory is at odds with developments in the field of Behavioral Finance Examine the never-ending argument between passive and active management and learn to set long-term goals and objectives Find investor perspectives on perennial issues like corporate governance, manager turnover, fraud risks, and ESG investing Perfect for institutional and individual investors, investment committee members, and fiduciaries responsible for portfolio construction and oversight, Modern Portfolio Management is also a must-read for fund and portfolio managers who seek to better understand their investors. |
| examples of marketing portfolios: Becoming an Interior Designer Christine M. Piotrowski, 2011-10-13 Becoming an INTERIOR DESIGNER Here is the completely updated guide to today’s interior design careers—a clear and concise survey of the interior design field covering: History of the profession Educational preparation Interviews with designers Certification and licensing The design process Where the jobs are Owning your own firm Design specialties Residential Commercial Sustainable design Corporate Hospitality Retail Healthcare Institutional Entertainment Restoration and adaptive use “Becoming an Interior Designer is the go-to book for an inside look at the profession of interior design today. The advice from a broad range of practitioners and educators about the professional requirements and business of interior design make it an invaluable tool for those contemplating an interior design career. The added bonus is Christine’s ability to draw out from her interviewees the common passion for improving quality of life, which is a rarely referenced quality of a successful interior designer.” —Suzan Globus, FASID, LEED AP, 2007 ASID National President |
| examples of marketing portfolios: The Photography Teacher's Handbook Garin Horner, 2016-02-05 The Photography Teacher’s Handbook is an educator’s resource for developing active, flipped learning environments in and out of the photo classroom, featuring ready-to-use methods to increase student engagement and motivation. Using the latest research on the cognitive science of effective learning, this book presents groundbreaking strategies to inspire students to collaborate, explore, and internalize photographic principles and concepts. The innovative practices in this book reimagine the traditional, scholarly pedagogy into a dynamic, teacher-guided, learner-centered approach. Key features include: Step-by-step instructions that explain how and why to flip a photography classroom Hands-on exercises and activities to help students take charge of their learning experience Practical advice from more than 100 respected photography educators An interactive companion website with informative videos, links, and resources for students and educators alike |
| examples of marketing portfolios: Nonprofit Marketing John L. Fortenberry, 2013 Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank |
| examples of marketing portfolios: Strategic Alliance Management Brian Tjemkes, Pepijn Vos, Koen Burgers, 2023-06-27 Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives. |
| examples of marketing portfolios: Positive Alpha Generation Claude Diderich, 2009-02-18 Diderich describes tools and techniques, which can be used to develop quantitative models for actively managing investment products, and focuses on how theoretical models can and should be used in practice. He describes the interaction between different elements of an investment process's value chain in a single and consistent framework. A key focus is placed on illustrating the theory with real world examples. At the end of the book the reader will be capable of designing or enhancing an investment process for an investment or portfolio managers products from start to finish. * Increased pressure to add value through investments makes this a hot topic in the investment world * Combined theoretical and practical approach makes this book appealing to a wide audience of quants and investors * The only book to show how to design and implement quantitative models for gaining positive alpha |
| examples of marketing portfolios: Creating Customer Value Through Strategic Marketing Planning Edwin J. Nijssen, Ruud T. Frambach, 2013-11-11 Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations. |
| examples of marketing portfolios: Business Statistics for Competitive Advantage with Excel 2016 Cynthia Fraser, 2016-08-05 The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response. |
| examples of marketing portfolios: Media Product Portfolios Robert G. Picard, 2014-04-08 Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations. |
| examples of marketing portfolios: Portfolios for Technical and Professional Communicators Herb J. Smith, Kim Haimes-Korn, 2006 For upper-level courses in Technical Communication and Professional Writing. Portfolios for Technical and Professional Communicators is a short, practical guide that discusses how to create professional paper and electronic portfolios. Designed for technical communication and professional writing students, it covers the portfolio-building process and reinforces text concepts using guidelines, exercises, assignments and student examples. It covers design and content issues important to technical and professional communicators, and integrates examples specific to the profession. Unique chapters offer coverage of portfolios and legal issues, portfolios and the job search, and how to use portfolios in interviews and on the job. |
| examples of marketing portfolios: Marketing Management Alain Jolibert, Hans Mühlbacher, Laurent Flores, Pierre-Louis Dubois, 2017-09-16 Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students. |
| examples of marketing portfolios: Global Marketing and Advertising Marieke de Mooij, 2013-08-27 Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. |
| examples of marketing portfolios: Business Strategy David Edgar, George Stonehouse, 2017-09-16 Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. |
| examples of marketing portfolios: Marketing in Travel and Tourism Victor T.C. Middleton, Jackie R. Clarke, 2012-05-23 Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. |
| examples of marketing portfolios: Writing for Design Professionals Stephen A. Kliment, 1998 Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice. Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication. |
| examples of marketing portfolios: A Normative Theory of Marketing Practice Jagdish Sheth, 2011-05-15 |
| examples of marketing portfolios: Strategic Portfolio Management Katy Angliss, Pete Harpum, 2022-12-30 This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management, you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic, with in-depth guidance on organisational design for strategic portfolio management and covering all process, capability, and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios, bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management, strategic management, and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure, it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy. |
| examples of marketing portfolios: Marketing Information Guide , 1961 |
| examples of marketing portfolios: The Field of Social Investment Severyn T. Bruyn, Severyn Ten Haut Bruyn, 1991-01-25 This study of the theory and practice of professional social investment offers a conceptual foundation for investment policy and research and reviews empirical studies supporting new directions in investment policies. |
| examples of marketing portfolios: Marketing Briefs: A Revision and Study Guide Sally Dibb, 2012-08-21 Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. |
| examples of marketing portfolios: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
Social Media Manager Pro: Certification for Digital …
I am a Social Media Marketing Professional with over two years of experience in organic & paid social media marketing, community management and copywriting in the entertainment and tech industries.
Making brand portfolios - McKinsey & Company
Making brand portfolios work 27 two performers in their categories, also play an important role—provided that the goals are informed by a deep understanding of consumer needs.
GRAPHIC DESIGN PORTFOLIO - Lagrafica
achieve a bigger response through stunning direct marketing, we’ll help you set a clear course to reach your target audience. Our literature won’t leave you bobbing aimlessly in a sea of despair!
DIGITAL PORTFOLIOS - J. Ashley Panter
Learn the best practices for making digital portfolios and marketing yourself to targeted employers. • Promote yourself as you would a product you were selling. As a marketer, you’ve developed …
How to create a Marketing Portfolio and land your dream job
What types of Marketing Portfolios are there? Which one is right for you? We recommend the digital format, in particular, a portfolio website.
Digital Marketing Portfolio - Techshu
Digital Marketing is industry agnostic and in the last 15 years we have worked with various industries and have gathered understanding for many of them as every industry has its own …
Examples of copywriting portfolios
rounded up 25 top-notch examples across different styles, specialties, and experience levels to help you create a killer portfolio. We'll break down what makes each one effective and give …
Social Media Portfolio - Mohammed Shehu
I'm a digital marketing specialist, social media director, and content marketer currently based in Johannesburg, South Africa (GMT+2). This portfolio features a few of my works for various …
The Agency Portfolio - farben.me
Projects range from creating new brands and campaign launches, marketing communications projects, POS material design and Creative packaging design. We understand the power of …
Kate Margolis / Graphic Designer / PDF Portfolio - Art'Com Sup
Kate Margolis / Graphic Designer / PDF Portfolio. Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through. Despite my success …
GRAPHIC DESIGN PORTFOLIO - UTRGV
To grow my graphic design skills and create functioning pieces that will work for real life situations. Use these skills to establish my career.
NOT-FOR-PROFIT PORTFOLIO - Design Inc
Our collaborative work is heard across all sectors, including not for profit and NGOs. We aim to demonstrate our suitability for this project through our strategic understanding, creative …
Digital marketing agency portfolio pdf
In this article, we'll take a look at 15 top-notch digital marketing portfolios that will inspire your own client-winning portfolio. These experts have already had long careers in marketing, working …
In the Value Delivery System, each function plays a specific …
Program Managers, and external Marketing Consultants to define a portfolio of three digital products and one web service to realize the company’s strategic objectives.
Digital marketing portfolio examples pdf
Digital marketing portfolio examples pdf. Want to build a standout digital marketing portfolio but don't know where to start? This article presents 25 inspiring marketing portfolio examples to …
EPORTFOLIO ASSIGNMENT EXAMPLES - Pace University
This tutorial provides examples of assignments created and used by Pace instructors who have incorporated ePortfolio into their courses. For this assignment, I would like you to reflect on …
Preparing Your Portfolio - Mohawk College
By having a portfolio, it demonstrates your professionalism, your planning and organizational skills, and gives you the opportunity to provide proof with supporting documents and examples …
CREATING A PROFESSIONAL PORTFOLIO - West Virginia …
This is especially useful if you specialize in fields such as graphic design, marketing, broadcasting, or print communications and have work samples to share in unique online, …
Portfolio Guide for Design Students
Work samples (three to five projects, with one project per page) represent a teaser of your portfolio. Format your portfolio in a single document, preferably as a PDF. If you are emailing …
The “Big Six” Mistakes of Portfolio Optimization and How to …
Steve Jobs, for example, came back to save Apple in 1997 and refocused the business by reducing the number of products by 70%. Within a year, Apple returned to profitability.
Social Media Manager Pro: Certification for Digital Marketers
I am a Social Media Marketing Professional with over two years of experience in organic & paid social media marketing, community management and copywriting in the entertainment and tech …
Making brand portfolios - McKinsey & Company
Making brand portfolios work 27 two performers in their categories, also play an important role—provided that the goals are informed by a deep understanding of consumer needs.
GRAPHIC DESIGN PORTFOLIO - Lagrafica
achieve a bigger response through stunning direct marketing, we’ll help you set a clear course to reach your target audience. Our literature won’t leave you bobbing aimlessly in a sea of despair!
DIGITAL PORTFOLIOS - J. Ashley Panter
Learn the best practices for making digital portfolios and marketing yourself to targeted employers. • Promote yourself as you would a product you were selling. As a marketer, you’ve developed …
How to create a Marketing Portfolio and land your dream job
What types of Marketing Portfolios are there? Which one is right for you? We recommend the digital format, in particular, a portfolio website.
Digital Marketing Portfolio - Techshu
Digital Marketing is industry agnostic and in the last 15 years we have worked with various industries and have gathered understanding for many of them as every industry has its own …
Examples of copywriting portfolios
rounded up 25 top-notch examples across different styles, specialties, and experience levels to help you create a killer portfolio. We'll break down what makes each one effective and give you …
Social Media Portfolio - Mohammed Shehu
I'm a digital marketing specialist, social media director, and content marketer currently based in Johannesburg, South Africa (GMT+2). This portfolio features a few of my works for various …
The Agency Portfolio - farben.me
Projects range from creating new brands and campaign launches, marketing communications projects, POS material design and Creative packaging design. We understand the power of the …
Kate Margolis / Graphic Designer / PDF Portfolio - Art'Com Sup
Kate Margolis / Graphic Designer / PDF Portfolio. Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through. Despite my success as …
GRAPHIC DESIGN PORTFOLIO - UTRGV
To grow my graphic design skills and create functioning pieces that will work for real life situations. Use these skills to establish my career.
NOT-FOR-PROFIT PORTFOLIO - Design Inc
Our collaborative work is heard across all sectors, including not for profit and NGOs. We aim to demonstrate our suitability for this project through our strategic understanding, creative …
Digital marketing agency portfolio pdf
In this article, we'll take a look at 15 top-notch digital marketing portfolios that will inspire your own client-winning portfolio. These experts have already had long careers in marketing, working with …
In the Value Delivery System, each function plays a specific role …
Program Managers, and external Marketing Consultants to define a portfolio of three digital products and one web service to realize the company’s strategic objectives.
Digital marketing portfolio examples pdf
Digital marketing portfolio examples pdf. Want to build a standout digital marketing portfolio but don't know where to start? This article presents 25 inspiring marketing portfolio examples to help …
EPORTFOLIO ASSIGNMENT EXAMPLES - Pace University
This tutorial provides examples of assignments created and used by Pace instructors who have incorporated ePortfolio into their courses. For this assignment, I would like you to reflect on your …
Preparing Your Portfolio - Mohawk College
By having a portfolio, it demonstrates your professionalism, your planning and organizational skills, and gives you the opportunity to provide proof with supporting documents and examples of past …
CREATING A PROFESSIONAL PORTFOLIO - West Virginia …
This is especially useful if you specialize in fields such as graphic design, marketing, broadcasting, or print communications and have work samples to share in unique online, audio, or video formats.
Portfolio Guide for Design Students
Work samples (three to five projects, with one project per page) represent a teaser of your portfolio. Format your portfolio in a single document, preferably as a PDF. If you are emailing the …
The “Big Six” Mistakes of Portfolio Optimization and How to …
Steve Jobs, for example, came back to save Apple in 1997 and refocused the business by reducing the number of products by 70%. Within a year, Apple returned to profitability.
