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| exposure time vs marketing time: The Salience of Marketing Stimuli Gianluigi Guido, 2012-12-06 In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products. |
| exposure time vs marketing time: Malmloff V. Kerr , 2006 |
| exposure time vs marketing time: Marketing Activities , 1954 |
| exposure time vs marketing time: Marketing Research Report , |
| exposure time vs marketing time: Appraising Residential Properties Appraisal Institute (U.S.), 1994 A comprehensive handbook on residential valuation which includes coverage of recently revised professional standards, descriptions of current reporting formats, current definitions for industry-specific terms, and more. |
| exposure time vs marketing time: Market Measurement and Analysis, 1981 , 1981 |
| exposure time vs marketing time: The Primer , 1993 |
| exposure time vs marketing time: Measuring Marketing John A. Davis, 2012-11-19 Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. |
| exposure time vs marketing time: Innovative Behaviour in Space and Time Cristoforo S. Bertuglia, Silvana Lombardo, Peter Nijkamp, 2012-12-06 In the past decade there has been growing recognition that economic development is not mainly exogenously determined but, to a large extent, is a transformation process induced and governed by economic actors who respond to competitive, institutional and political challenge. This 'challenge and response' model is increasingly accepted as a valid analytical framework in modem growth theory and also explains the popularity of endogenous growth approaches to technological innovation issues. However, a major and as yet largely under-researched topic is the question of the diffusion and adoption of new technological changes in the context of space-time dynamics. This diffusion and adoption pattern has obviously clear spatial and temporal variations connected with behavioural responses which may vary over time and different locations. This means that a closer analysis of spatio-temporal opportunities and impediments is necessary in order to fully map the complex interactions of technology and economy in space and time. This volume sets out to bring together a collection of original contributions commissioned by the editors to highlight the spatio-temporal patterns and backgrounds of the diffusion and adoption of new technologies. Some are in the nature of a survey, others.have a modelling background and again others are case studies. The contributions originate from different countries and different disciplines. This book is complementary to a previously published volume on technological innovation, Technological Change, Economic Development and Space, edited by C.S. Bertuglia, M.M. Fischer and G. Preto, and also published by Springer-Verlag (1995). |
| exposure time vs marketing time: The Traveling Photographer Sandra Petrowitz, 2013-11-20 Traveling and photography is a perfect match, but photographers are often disappointed that their images fail to meet the quality of their artistic aspirations. This book combines theoretical information, practical advice, and helpful suggestions for taking better pictures while traveling, whether you are on a local trip, enjoying your annual summer vacation or exploring a more exotic, remote destination. This book includes descriptions for how to carefully compose photos, avoid common mistakes, and achieve a unique perception of places that have been photographed many times before. Beautifully illustrated with photographs from all over the world, this guide will help you find your personal point of view, which will lead to exceptional travel photos. |
| exposure time vs marketing time: WASH , 1973 |
| exposure time vs marketing time: FDA Consumer , 1978 |
| exposure time vs marketing time: Marketing Research Debashis Pati, 2002-10 |
| exposure time vs marketing time: A Fast Life and Great Times Harvey Riggs, 2011-10 Meet Harvey, a boy born in California in the midst of the Great Depression. The historic and political events of the time helped mold the direction of his life. The autobiography shows that life doesn't just happen. Instead apparently disconnected experiences, actions and circumstances join to affect a person's growth and relationships to the world and those around him. Surviving the worldwide depression, listening and watching World War II unfold in the media and in newsreels at movie theaters - as well as rationing- and their impact on the home front left an impression on Harvey and his family. Set against the back drop of world events are stories of Harvey' s Family members and how they live, love and have fun together, as well as how they cope and survive sickness and adversity. His memoir also cites personal involvement with the rehabilitation and staffing of a service station burned during the Watts riots and some of the effects of foreign crude suppliers on the petroleum industry. Readers can follow the author's career in his company, as well as his retirement, health scares and the chance to fully embrace his interests in life. Representing every man Riggs' detailed telling of his story will strike a chord with anyone who has wondered what paths his own life might have taken. Harvey Wiley Riggs was born in 1934, the second of six children for his loving parents. He learned many trades as a young man served in the U.S. Marine Corps and retired from Chevron Oil Co. after nearly 37 years, working in all aspects of petroleum marketing. Riggs has been married to his sweetheart, Beverly for more than 55 years after meeting in junior college. They have two daughters and four grandchildren. The author enjoys friends and family, traveling, classic cars, volunteers for city committees, professional and private organizations and devotes many hours to training and promoting the health and wellness of Flat Coated Retrievers. |
| exposure time vs marketing time: National Institutes of Health Consensus Development Conference Consensus Statement , 1984 |
| exposure time vs marketing time: Valuation of Hotels for Investors David Harper, 2013-11-26 This book provides detailed, up-to-date knowledge that will help property professionals become successful in the hotel market. The book includes a range of valuation practices and shows the reader the most effective way to read, manage and work their way through this highly competitive market. The author focuses on current methodology and practice within the hotel market, the market trends and legalities which will change or amplify those practices, and further sets out property investment options with real examples. |
| exposure time vs marketing time: Advertising in Developing and Emerging Countries Emmanuel C. Alozie, 2011 Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. |
| exposure time vs marketing time: Dates A. Manickavasagan, M. Mohamed Essa, E. Sukumar, 2012-04-20 Of the many varieties of date palms, the species Phoenix dactylifera Linn. is cultivated extensively and traded and consumed worldwide. Dates: Production, Processing, Food, and Medicinal Values draws from a broad spectrum of contributors to present a comprehensive survey of this particular species. The book explores a range of essential facets of what many consider to be a wonder plant—from its cultivation to its potential for medicinal purposes. Divided into four parts, the book begins by examining cultural practices and their implications for date quality. The contributors discuss tissue culture studies, farm water management, mechanization approaches in pollination and harvesting operations, and marketing aspects. The second section focuses on postharvest operations such as drying and explores alternatives for methyl bromide fumigation and value-added products. It also reviews biofuel production from by-products and discusses the issue of waste generated from industry. The third part of the book highlights the physical, chemical, and structural characteristics of dates. It reviews fermentative products that use dates as substrate, discusses the fruits as a substitute for added sugar in food, and explores date palm feeding to livestock. The final section discusses the possibilities for nutritional and medicinal use and reviews the use of dates in indigenous medicine. Exploring essential properties and agricultural implications, this volume is a reliable resource for understanding the many aspects of the Phoenix dactylifera Linn. |
| exposure time vs marketing time: Real Estate Valuation and Strategy: A Guide for Family Offices and Their Advisors John Kilpatrick, 2020-02-07 Establish a sound, multi-generational approach to real estate ownership and wealth preservation No facet of a family’s investment portfolio is as ubiquitous as real estate. Every successful family is invested in some way. The most savvy investors and their advisors understand the complexity of curating this portfolio and maximizing wealth preservation. Real Estate Valuation and Strategy is the definitive guide for anyone seeking to reduce long-term portfolio risk and enjoy significant tax advantages while preserving and growing wealth. This comprehensive, in-depth guide addresses key real estate investment strategy issues from the perspective of the successful, wealth investor. Providing the knowledge and insights needed to avoid common pitfalls, optimize the property investment cycle, and evaluate holdings from a long-term perspective. One of the leading experts in the field, Dr. John Kilpatrick covers nuances of real estate investing that are rarely presented in one succinct volume: • Key and critical differences among various categories of real estate • Acquisition strategies to uncover hidden wealth or avoid hidden pitfalls • Valuation of long-term holdings, including forest land, ranches, and collectable “trophy” holdings • When and how to use leverage for short- and long-term opportunities • Strategies for joint ventures • Monitoring holdings for early warning signals Whether you’re managing your own portfolio or assisting high-net-worth families, Kilpatrick provides tools and information you need to find, manage, and optimize top-tier real estate investments—ensuring that your family or clients thrive now and in the future. |
| exposure time vs marketing time: California. Court of Appeal (4th Appellate District). Division 2. Records and Briefs California (State)., Court of Appeal Case(s): Consolidated Case(s): Number of Exhibits: 1 |
| exposure time vs marketing time: The Routledge International Handbook of Children, Adolescents and Media Dafna Lemish, 2013-07-18 The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including: the role of policy and parenting in regulating media for children the relationships between children’s’ on-line and off-line social networks children’s strategies of resistance to persuasive messages in advertising media and the construction of gender and ethnic identities The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents. |
| exposure time vs marketing time: Federal Register , 1977 |
| exposure time vs marketing time: California. Court of Appeal (2nd Appellate District). Records and Briefs California (State)., |
| exposure time vs marketing time: Annual Report Federal Home Loan Bank of Cincinnati, 1995 |
| exposure time vs marketing time: The Dictionary of Real Estate Appraisal , 2002 This reference book defines hundreds of terms related to buildings, properties, markets, regulations, and appraisal. Specialized sections cover property types, business valuation, international valuation, real estate organizations and professional designations, legal and regulatory aspects, uniform standards, information technology, measures and conversions, and architecture and construction. The architecture and construction section is heavily illustrated with black-and-white photographs and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR. |
| exposure time vs marketing time: Tourism and Hospitality Marketing Simon Hudson, 2009-05-12 With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources. |
| exposure time vs marketing time: Thriving in a New World Economy Kirk Plangger, 2015-10-20 This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| exposure time vs marketing time: Scope of Work Stephanie C. Coleman, 2006 |
| exposure time vs marketing time: The Code of Federal Regulations of the United States of America , 1966 The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government. |
| exposure time vs marketing time: Greenway Proximity Study RealBase Consulting, inc, 2002 |
| exposure time vs marketing time: Sports Marketing Sam Fullerton, 2006-07-25 'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market. |
| exposure time vs marketing time: Understanding the Benefits and Risks of Pharmaceuticals Institute of Medicine, Board on Health Sciences Policy, Forum on Drug Discovery, Development, and Translation, 2007-09-14 All pharmaceutical products have inherent risks, and their use involves trade-offs between their therapeutic benefits and their risks. However, the public has a limited understanding of the benefits and risks of drugs, and many individuals believe that drugs approved by the U.S. Food and Drug Administration (FDA) carry no risks. The FDA is responsible for evaluating and balancing the potential risks of drugs with their potential benefits. Assessing, managing, and communicating the benefit-risk profile of a pharmaceutical product is a complex and nuanced scientific, political, and sociological challenge. Once the assessment is made, the FDA is then responsible for managing how to communicate these risks and make healthcare decisions based on them. To explore these issues, the Forum on Drug Discovery, Development, and Translation conducted a public workshop entitled Understanding the Benefits and Risks of Pharmaceuticals, with the broad goals of gaining a better understanding of the current system used to evaluate benefit and risk, and to identify opportunities for improvement. This workshop was held in Washington, D.C., on May 30-31, 2006. The benefit-risk profiles of pharmaceuticals are constantly evolving as new data are collected throughout the life cycle of a drug. Discussions during the workshop focused on the following: (1) premarket assessment, during which clinical trial data are used to assess benefit and risk; (2) communication of that information to prescribing physicians and their patients; (3) healthcare decisions made by prescribing physicians and their patients; and (4) the accumulation of benefit-risk information from postmarketing experience, which feeds back into the other phases. Understanding the Benefits and Risks of Pharmaceuticals: Workshop Summary explains in detail the discussions during this workshop. |
| exposure time vs marketing time: Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius, 2007 MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. |
| exposure time vs marketing time: The Routledge Companion to the Future of Marketing Luiz Moutinho, Enrique Bigné, Ajay K. Manrai, 2014-01-10 The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field |
| exposure time vs marketing time: Alcohol Great Britain. Parliament. House of Commons. Health Committee, 2010 Incorporating HC 368-i to vii, session 2008-09. An earlier volume of written evidence to this inquiry published as HC 368-II, session 2008-09 (ISBN 9780215529756) |
| exposure time vs marketing time: Art, artifact architecture & museum law Jessica L. Darraby, 2008 |
| exposure time vs marketing time: Marketing Eric N. Berkowitz, 2002 The fifth edition ofMarketingis the result of a detailed and rigorous developmental process designed to provide customer value in several ways. first, we continue to use the active-learning approach that has been the foundation of our previous editions. Second, we have incorporated many new examples, tools and design elements that are consistent with the learning styles for today's students. Third, we have added, deleted and modified topics and content based on our own expertise and the advice of may knowledgeable reviewers. Overall, the fifth edition ofMarketingrepresents our efforts to guarantee the high quality of previous editions and to continue our tradition of growth and improvement. |
| exposure time vs marketing time: Formulating, Packaging, and Marketing of Natural Cosmetic Products Nava Dayan, Lambros Kromidas, 2011-06-15 Balanced coverage of natural cosmetics, and what it really means to be green The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what green and organic really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care products. Designed to provide industry professionals and natural product development experts with the essential perspective and market information needed to develop truly green cosmetics, the book covers timely issues like biodegradable packaging and the potential microbial risks they present, the use of Nuclear Magnetic Resonance (NMR) to identify biomarkers, and chromatographic methods of analyzing natural products. A must-read for industry insiders, Formulating, Packaging, and Marketing of Natural Cosmetic Products provides the reader with basic tools and concepts to develop naturally derived formulas. |
| exposure time vs marketing time: Consumers' Research Bulletin , 1939 |
| exposure time vs marketing time: Events Feasibility and Development William O'Toole, 2010-12-30 Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?. With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: the process of creating a feasibility study events forecasting models and cost/benefit analysis types of events (exhibitions, sports, festivals) and their benefits and returns project management tools for measuring return on investment. Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources. |
EXPOSURE Definition & Meaning - Merriam-Webster
The meaning of EXPOSURE is the fact or condition of being exposed. How to use exposure in a sentence.
EXPOSURE | English meaning - Cambridge Dictionary
EXPOSURE definition: 1. the fact of experiencing something or being affected by it because of being in a particular…. Learn more.
Exposure - definition of exposure by The Free Dictionary
exposure - presentation to view in an open or public manner; "the exposure of his anger was shocking"
EXPOSURE definition and meaning | Collins English Dictionary
Exposure is publicity that a person, company, or product receives. The candidates are getting an enormous amount of exposure in the media. In photography, an exposure is a single …
exposure noun - Definition, pictures, pronunciation and usage …
Definition of exposure noun from the Oxford Advanced Learner's Dictionary. [uncountable, countable] exposure (to something) the state of being in a place or situation where there is no …
Exposure - Definition, Meaning & Synonyms | Vocabulary.com
If you place someone or something in an environment that causes them to experience something, you can call this exposure. Exposure to sun and rain will cause wood to turn gray. In school, …
Exposure Calculations - US EPA
6 days ago · Exposure assessment is the process of estimating or measuring the magnitude, frequency and duration of exposure to an agent and the size and characteristics of the …
What does exposure mean? - Definitions.net
Exposure refers to the state of being subjected to or coming into contact with something, such as risk, danger, harm, or elements in certain environments. It can also refer to the act of revealing …
EXPOSURE Definition & Meaning | Dictionary.com
Exposure definition: the act of exposing, laying open, or uncovering.. See examples of EXPOSURE used in a sentence.
exposure, n. meanings, etymology and more | Oxford English …
There are 13 meanings listed in OED's entry for the noun exposure, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
EXPOSURE Definition & Meaning - Merriam-Webster
The meaning of EXPOSURE is the fact or condition of being exposed. How to use exposure in a sentence.
EXPOSURE | English meaning - Cambridge Dictionary
EXPOSURE definition: 1. the fact of experiencing something or being affected by it because of being in a particular…. Learn more.
Exposure - definition of exposure by The Free Dictionary
exposure - presentation to view in an open or public manner; "the exposure of his anger was shocking"
EXPOSURE definition and meaning | Collins English Dictionary
Exposure is publicity that a person, company, or product receives. The candidates are getting an enormous amount of exposure in the media. In photography, an exposure is a single …
exposure noun - Definition, pictures, pronunciation and usage …
Definition of exposure noun from the Oxford Advanced Learner's Dictionary. [uncountable, countable] exposure (to something) the state of being in a place or situation where there is no …
Exposure - Definition, Meaning & Synonyms | Vocabulary.com
If you place someone or something in an environment that causes them to experience something, you can call this exposure. Exposure to sun and rain will cause wood to turn gray. In school, …
Exposure Calculations - US EPA
6 days ago · Exposure assessment is the process of estimating or measuring the magnitude, frequency and duration of exposure to an agent and the size and characteristics of the …
What does exposure mean? - Definitions.net
Exposure refers to the state of being subjected to or coming into contact with something, such as risk, danger, harm, or elements in certain environments. It can also refer to the act of revealing …
EXPOSURE Definition & Meaning | Dictionary.com
Exposure definition: the act of exposing, laying open, or uncovering.. See examples of EXPOSURE used in a sentence.
exposure, n. meanings, etymology and more | Oxford English …
There are 13 meanings listed in OED's entry for the noun exposure, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
