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| facebook marketing for lawyers: Facebook in One Hour for Lawyers Dennis M. Kennedy, Allison C. Shields, 2012 Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network |
| facebook marketing for lawyers: The Facebook Effect for Lawyers Jacob Malherbe, 2018-04-17 Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line. |
| facebook marketing for lawyers: The Law Firm Associate's Guide to Personal Marketing and Selling Skills Catherine Alman MacDonagh, Beth Marie Cuzzone, 2007 This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development. |
| facebook marketing for lawyers: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line. |
| facebook marketing for lawyers: The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind, Deborah McMurray, Richard P. Klau, 2007 In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice. |
| facebook marketing for lawyers: Beyond Se Habla Español Liel Levy, Natalie Fragkouli, 2021-06-22 The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm. |
| facebook marketing for lawyers: Navigating Social Media Legal Risks Robert McHale, 2012-05-01 The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits |
| facebook marketing for lawyers: Fire Your Agency Radhakrishnan KG, 2021-03-06 This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal. |
| facebook marketing for lawyers: The Lawyer's Guide to Social Networking John G. Browning, 2010 Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence. |
| facebook marketing for lawyers: Best Practices in Law Firm Business Development and Marketing Deborah Brightman Farone, 2019 Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation's leading experts in legal marketing. |
| facebook marketing for lawyers: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law. |
| facebook marketing for lawyers: Happy Lawyer Happy Life Clarissa Rayward, 2017-02 Can lawyers really be happy? Research the world over is showing us that lawyers are unhappy in very large numbers. Here in Australia, current research suggests that one in three lawyers will experience depression at some stage during their careers. For anyone practising in law or considering it in their future, this statistic is both overwhelming and so very sad. Happy Lawyer, Happy Life is the book for people on the law path who want to live the happiest life they can, at the same time enjoying all that brought them to their law career in the first place. Written by Australian lawyer Clarissa Rayward, Happy Lawyer, Happy Life will give you the tools you need to make the best of your career in the law and, perhaps more importantly, find happiness in your life. Clarissa's own experience of managing unhappiness in her career is combined with the knowledge and wisdom of many other happy lawyers to create this practical guide - a must-read for anyone considering or navigating a career in the law. |
| facebook marketing for lawyers: How to Get More Law Firm Clients: Without Losing Time & Money Or Getting Screwed by a Marketing Company Andrew Stickel, 2019-01-11 Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, Need legal help? Hire me! and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a community of leads Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level. |
| facebook marketing for lawyers: Dear Future Lawyer Neena Speer, 2018-07-30 The road to becoming a lawyer is hella difficult, especially for minority women. So I recorded my raw, authentic experiences as well as provided you with tools that you can apply to your law school and life journey. I know what it feels like to be uncomfortable asking for help when you really need it. Especially when you are the only one in your family that decided to pursue a career in law. I know what it feels like to not want to raise your hand in class when you are confused for fear of looking stupid or when you have applied to countless jobs and have yet to hear a call back for the one you really want. I know what it feels like to pick up the phone and want to call someone to vent about how much law school sucks and not having anyone who understands or likes to hear your repeated rants. I also know what it feels like to struggle with becoming skilled in this profession. I struggled in school to make friends, with grades and my first time taking the bar, but I am here to tell you through my story that it is possible to triumph! My hope is that you see yourself in some of the struggles described in this book and learn just what I wish someone had told me before I decided to be a lawyer. It was not easy, but I can honestly say now that every temporary defeat was worth it! Get this interactive, empowerment law guide and journal today! |
| facebook marketing for lawyers: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| facebook marketing for lawyers: The Social Media Marketing Blueprint for Lawyers Anthony Marrone, 2016-10-20 Have you ever wanted to get started using social media to market your law practice but didn't know where to begin? Facebook, LinkedIn, Twitter, Instagram, Snapchat? It can be overwhelming to contemplate putting content on all of these platforms. With The Social Media Marketing Blueprint for Lawyers, approaching social media is simplified and broken down into practical, actionable steps you can take to implement social media marketing in your firm today. |
| facebook marketing for lawyers: Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO Ekaterina Walter, 2013-04-12 Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage |
| facebook marketing for lawyers: The New Law Business Model Ali Katz, 2021-01-12 You became a lawyer to help people and have a great life. Instead, you're working insane hours, not making the money you had hoped, and are not fulfilled by your life as a lawyer. Ali Katz was struggling with the same issues while also being a single mom who needed control of her calendar. When she saw major flaws in the way lawyers, like herself, were taught to serve families and small business owners, she decided to do something about it. Ali developed a new way to practice law-one that puts relationships before transactions. And while that made her happy, the icing on the cake was that she started generating over $1 million annually in just three years, all while going to her office just three days a week. Now, Ali brings this knowledge and experience to bear in The New Law Business Model. If you're a lawyer, there's no need to abandon your dreams. In this book, Ali shows how to use your most valuable asset-your law degree-for the good of families, small businesses, and most importantly, your well-being. Pulling from her own journey, Ali shares the roadmap she followed and insights she found that made her success possible. The old law business model is broken. It's time to replace it with one that works for you, your family, and your clients. It's time to take back your time, your income, and your humanity. The New Law Business Model was created to guide inspired lawyers like you into a new era. |
| facebook marketing for lawyers: Intentional Marketing Brenda L. Stewart, 2017-08-29 Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney. |
| facebook marketing for lawyers: Ad Law Richard Lindsay, 2016-09-03 Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors. |
| facebook marketing for lawyers: Blogging in One Hour for Lawyers Ernie Svenson, 2012 Lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more findable online, and take charge of how you are perceived by clients, journalists, and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way. |
| facebook marketing for lawyers: Business Development and Marketing for Lawyers Justin Grensing, Linda Pophal, 2013-05-21 Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on one-off tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice. |
| facebook marketing for lawyers: Business Development Stephen Revell, 2020-04-20 In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms' strategic success and their ability to stand out from the crowd. The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements - such as what the perfect pitch looks like - as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes. New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention. Listening to clients is also a key factor in business development, but how often do we really do so? In this edition, client interviews remain an important feature, and we also hear from 10 new General Counsels on what successful business development looks like to them. Business Development: A Practical Handbook for Lawyers is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers. |
| facebook marketing for lawyers: 5-Star Attorney Andrew Stickel, 2021-01-25 The definitive guide to getting more legal client reviews, more leads, and more clients. |
| facebook marketing for lawyers: The Ultimate Law Firm Associate's Marketing Checklist Fishman Ross, Ross Fishman Jd, 2016-09-20 Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana. -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA) |
| facebook marketing for lawyers: Tiger Tactics Ryan McKeen, Billie Tarascio, William Umansky, 2019-02 What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook |
| facebook marketing for lawyers: The Power of a System John Fisher, 2014-01-06 What if you had total control overyour hours and weekends? What if you didn't have toanswer to anyone? What if you took control over your future? When you work for someone else, you don't control your future. Your boss decides how much money you make and how many hours you work. For many, the law is just a job that you do to make ends meet and pay the bills. It's time to change that It's not just about work and money. It's about loving what you do and looking forward to coming to work. It's about spending time with your family and living a fun life. It's time you make the rules For the first time, you have in your hands the technical, managerial and entrepreneurial secrets to running a multi-million dollar law firm. Tried and true methods for managing and growing the injury law firm of your dreams is now in your hands--precise methods that, when applied, will slowly but surely grow your law firm into an asset that serves your ideal lifestyle. Who said you have to be a slave to your law practice? IT'S TIME TO BREAK ALL OF THE RULES so you have the one thing that all lawyers should seek: autonomy to live life on your terms. THE POWER OF A SYSTEM Torts, contracts, constitutional law...you got your fill in law school of theoretical concepts that you need to pass the bar exam. But then a funny thing happened, you got out of law school, opened your new law firm and you realized something--no one ever taught you how to run your own law firm in law school. Suddenly, you're on your own with fancy new letterhead, a few clients and not much else. Your dusty law school books aren't much help. It's great to have your book smarts and fancy law degree but how do you pay the bills every Friday when your staff wants their paycheck? You pull your hair out wondering how you got yourself into this mess. This book was written for you. You are not alone. Yes, others have done the same thing before you and believe it or not, there are tried and proven recipes for success. Instead of fumbling around like the other lawyers in your town and just waiting for your phone to ring with your next case, you study the recipe and principles for a big-time injury law firm and little by little you begin implementing systems into your new law firm. You have in your hands tried and proven systems for the injury law firm of your dreams. It's not just the technical aspects of running your own law firm, but the managerial and entrepreneurial principles that you must have to keep a constant stream of new cases and clients coming down the pipe. And no, these are not law school theoretical concepts but the technical, managerial and entrepreneurial how to steps that have been tried and tested over years of trial and error. You won't find a book like this in your law school library...or anywhere else. Law school's out--no more time for theoretical concepts--it's time to get bills paid, move cases to trial, start making money and begin living life on your terms. All royalties from the sale of this book are donated to Doc to Dock, Inc., an amazing nonprofit organization based in New York that collects unused and unwanted medical supplies from around the country and ships them to hospitals and clinics in impoverished Third World nations in Africa and Haiti. Every day tons of unused medical supplies and equipment are incinerated or tossed into landfills in the U.S. Rather than letting the unused medical supplies go to waste, Doc to Dock, Inc. collects the donated medical supplies consisting of basic medical devices such as catheters and ultrasound machines, and transports them to developing countries where they are needed the most. Doc to Dock, Inc. has provided shipments to 18 different countries in the poorest regions of sub-Saharan Africa and has made a huge difference in preventing very curable and basic illnesses that are often life-threatening in Africa due to their lack of medical supplies. |
| facebook marketing for lawyers: Typography for Lawyers Matthew Butterick, 2015 Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author.--from Amazon.com website. |
| facebook marketing for lawyers: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| facebook marketing for lawyers: Play Left Fullback Ben Glass, 2020-03-24 Life is about exercising choices!So, you read recently that many lawyers are depressed and unhappy about their profession. Pick up almost any bar journal and you will read about how leadership is putting together more educational programs, so you can learn how to be happier in your chosen profession.I've got news for you. There are a ton of us out there who have fun, make money, and enjoy being lawyers all without screwing up our personal lives.You should read this book if you:? Are the owner of a small law firm and don't have any hang-ups about talking about your law firm in terms of enhancing profits.? Like strategizing about how to build a real business that brings you joy and happiness.? Are okay with only choosing clients you actually like working with.? Believe that building a workforce that looks forward to Monday morning sounds like something you'd like to do.Don't waste your time on this book if you:? Think that being the best lawyer in town entitles you to anything.? Believe that the path to prosperity in the legal field is do good work and they will come.? Are resolutely against viewing your law firm as a profit-making machine.? Think that any one book will turn your life around in a week or so.The choice is yours. |
| facebook marketing for lawyers: In Practice Chris Hargreaves, 2016-06-20 What is legal practice really about? Is it a life of 20 hour days, of being seen in the office, of engaging in activities that brutalize your soul and sap your strength? What does life look like when you escape the safety of law school and step out into the real world of being a lawyer? Thomas, a young lawyer, is about to find out first hand the answers to these questions. His mentor, Andrew, has a hard set of lessons that he thinks Thomas needs to learn as a lawyer, and he doesn't hold back with his advice. In Practice is a collection of letters from Andrew to Thomas in which he attempts to set Thomas straight in his career. In Practice will get you thinking about your legal career. It will get you thinking about what really matters and what doesn't. It will get you thinking about what you want to spend your life doing, and what you don't. In Practice will take you beyond law school theory. |
| facebook marketing for lawyers: Law Office on a Laptop Catherine Hodder, Kelly C. Sturmthal, 2017-05-10 What is a Mobile Law Practice? It is a law practice that is available when and where your clients need you. Structuring your practice as a mobile law practice allows you the flexibility to go to your clients, to work from your home office or to move to different offices. With today's technology, the options are unlimited. When you structure your Law Office on a Laptop, you have control over your hours, your overhead, and your life. Attorneys Catherine Hodder and Kelly C. Sturmthal have created a step-by-step interactive resource manual for starting up and running a successful mobile law practice. In this revised Second Edition, there is over 20% more information, including how to launch a solo practice and an expanded section on marketing through social media. With sample forms, helpful links, website information and checklists, this book has mapped out everything an attorney needs to set up their mobile law practice for success. -Considerations for Your Practice -Setting up Forms and Procedures -Evaluating Systems and Software -Marketing Yourself and Getting Clients -Using Social Media -State by State Guide for Law Practice Management -10 Tips for a Successful Solo Law Practice In addition to helpful links and resources, this book provides checklists of Goals and Opportunities to pursue so that you will have a concrete plan of action to start or enhance your own law practice. Note: The e-book version has clickable links to referenced websites. Advanced Reviews: ...a great resource for any professional who is thinking about striking out on their own. - Karrie Bunting, Esq. ...a book that impressively covers all the aspects of a law practice that one ought to think about before opening up shop... - Liz Johnson, Esq., author of the Young, Hungry and Committed blog for lawyers. There are many questions when you start a practice and this book gets them covered - Hope Wood, Esq. |
| facebook marketing for lawyers: Law Firm SEO Jason Hennessey, 2021-07-14 If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead. |
| facebook marketing for lawyers: Personal Branding in One Hour for Lawyers Katy Goshtasbi, 2013 With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. |
| facebook marketing for lawyers: Social Media for Lawyers Carolyn Elefant, Nicole Black, 2010 Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind. |
| facebook marketing for lawyers: Solo by Choice Carolyn Elefant, 2011 |
| facebook marketing for lawyers: The Client Magnet Formula for Lawyers Michelle Peters, 2019-10-10 Would you like more - or higher quality - clients for your legal practice? Have you had little or no training in how to attract your ideal clients, and are you suspicious of traditional marketing and 'sales' tactics? If so, then this book is for you. The Client Magnet Formula enables you to dramatically increase the number of clients you attract and let's you to work only with those who appreciate you and don't quibble about fees. Applying the Client Magnet Formula means you won't have to 'sell' your services or do anything that feels unprofessional. By applying the strategies and systems in this book you will: (1) Learn how to use a powerful Client Magnet to attract significantly more enquiries from your ideal clients (2) Develop a Client Attraction System to consistently and predictably attract new enquiries, freeing you from time-consuming networking and the uncertainty of referrals (3) Discover the secret to helping clients see the true value of your services, so you can increase your fees and still have them say 'yes' (4) Create a Client Conversion System to dramatically increase your success at turning enquiries into clients. Whether you're a lawyer with an established practice or have only recently set one up, this book is essential reading if you want to increase the quantity and quality of your clients in a way that's both ethical and which actually works. Download the FREE worksheets that accompany the book at https://www.thebusinessinstructor.com/book/About the Author: Michelle Peters practised as a solicitor at a large international firm in London. As The Business Instructor, she now helps lawyers attract more clients and increase their profits without working more hours. Michelle strongly believes that to grow a practice you need to be good at the business of law as well as the practise of law. Her strategic advice, training (including marketing and conversion skills) and mentoring ensure her clients know what to do, how to do it, and - most importantly - get it done. |
| facebook marketing for lawyers: Content Marketing for Lawyers Michele Ruiz, 2016-01-18 To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of know-how Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media |
| facebook marketing for lawyers: Social Media in Business Development and Relationship Management Kim Tasso, 2018 This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media. |
| facebook marketing for lawyers: Great Legal Marketing Benjamin W. Glass, 2011-11-01 Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls. |
Facebook share link - can you customize the message body text?
Feb 17, 2011 · Facebook will not allow developers pre-fill messages. Developers may customize the story by providing OG meta tags, but it's up to the user to fill the message. This is only …
Facebook Login - Microsoft Community
5 days ago · I have just reinstalled the Facebook on my Laptop, Win10 and Edge with latest updates. First time to login worked fine. Next time I get a message this page isn't available link …
How to resolve Facebook Login is currently unavailable for this …
Jul 28, 2021 · In the facebook developers console for your app, go to App Review-> Permissions and Features. Set the public_profile and email to have advanced access. This will allow all …
Facebook login problem with Win 11 - Microsoft Community
Dec 20, 2021 · -Do a clean boot and try to log in as your username on Facebook, if the problem persists, when typing your username on Facebook, use the shortcut Windows+Ctrl+O to type …
Facebook On Microsoft Edge
Mar 6, 2021 · Why isn't Facebook working properly on Microsoft Edge? When I open it, I get my page with the latest post and no more. Won't let me click on anything to open. Apps, notices, …
How do I uninstall Facebook from my windows 11 computer
Oct 14, 2023 · To uninstall Facebook from your Windows 11 computer, you have a couple of options based on how you installed it. If you got it from the Microsoft Store as a widget, simply …
Solved: Unauthorized payment to Meta Platforms (Facebook i.
Nov 13, 2022 · The person said that the initial dispute resolution was "automated". Anyway, I am waiting a call-back or email as they are currently reviewing the case. I did a quick Google …
How can I bring up my saved passwords list? - Microsoft Community
Sep 19, 2023 · Hello there, I'm Gowtham, I'll be happy to help you! I apologize for the issue you are experiencing. Please be assured that I will do my best to provide a satisfactory response …
How to extract the direct facebook video url - Stack Overflow
Well i have not tried this in PHP, as per the facebook they have removed option in API to return source for the video, so i got it working using Python ;)
Using PayPal on Facebook Marketplace via Payment Request
Sep 19, 2019 · Hi, I am looking to make a purchase on FB marketplace from an individual seller. I linked my PayPal to my FB account. He requested payment through the Messenger on FB …
Facebook share link - can you customize the message body text?
Feb 17, 2011 · Facebook will not allow developers pre-fill messages. Developers may customize the story by providing OG meta tags, but it's up to the user to fill the message. This is only possible if …
Facebook Login - Microsoft Community
5 days ago · I have just reinstalled the Facebook on my Laptop, Win10 and Edge with latest updates. First time to login worked fine. Next time I get a message this page isn't available link broken or …
How to resolve Facebook Login is currently unavailable for this app ...
Jul 28, 2021 · In the facebook developers console for your app, go to App Review-> Permissions and Features. Set the public_profile and email to have advanced access. This will allow all …
Facebook login problem with Win 11 - Microsoft Community
Dec 20, 2021 · -Do a clean boot and try to log in as your username on Facebook, if the problem persists, when typing your username on Facebook, use the shortcut Windows+Ctrl+O to type …
Facebook On Microsoft Edge
Mar 6, 2021 · Why isn't Facebook working properly on Microsoft Edge? When I open it, I get my page with the latest post and no more. Won't let me click on anything to open. Apps, notices, …
How do I uninstall Facebook from my windows 11 computer
Oct 14, 2023 · To uninstall Facebook from your Windows 11 computer, you have a couple of options based on how you installed it. If you got it from the Microsoft Store as a widget, simply go to …
Solved: Unauthorized payment to Meta Platforms (Facebook i.
Nov 13, 2022 · The person said that the initial dispute resolution was "automated". Anyway, I am waiting a call-back or email as they are currently reviewing the case. I did a quick Google search, …
How can I bring up my saved passwords list? - Microsoft Community
Sep 19, 2023 · Hello there, I'm Gowtham, I'll be happy to help you! I apologize for the issue you are experiencing. Please be assured that I will do my best to provide a satisfactory response and …
How to extract the direct facebook video url - Stack Overflow
Well i have not tried this in PHP, as per the facebook they have removed option in API to return source for the video, so i got it working using Python ;)
Using PayPal on Facebook Marketplace via Payment Request
Sep 19, 2019 · Hi, I am looking to make a purchase on FB marketplace from an individual seller. I linked my PayPal to my FB account. He requested payment through the Messenger on FB …
