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  facebook ads guide pdf: Facebook Advertising For Dummies Paul Dunay, Richard Krueger, Joel Elad, 2010-10-26 Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
  facebook ads guide pdf: Ultimate Guide to Facebook Advertising Perry Marshall, Keith Krance, Thomas Meloche, 2017 Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
  facebook ads guide pdf: Killer Facebook Ads Marty Weintraub, 2011-07-13 Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate Likes, promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
  facebook ads guide pdf: Self-Publishing Made Simple April Cox, 2021-09-15
  facebook ads guide pdf: Ultimate Guide to Facebook Advertising Perry S. Marshall, Keith Krance, Tom Meloche, 2017
  facebook ads guide pdf: Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Perry Marshall, Thomas Meloche, 2011-09-01 FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of Right Angle Marketing - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is! —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com
  facebook ads guide pdf: Facebook Marketing Brian Carter, Justin Levy, Justin Robert Levy, 2012 Facebook now has 500,000,000 users, and adds 400,000 more every day. For marketers, this represents an immense opportunity. Here, Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this updated edition, Levy goes far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more.
  facebook ads guide pdf: The Complete Guide to Facebook Advertising Brian Meert, 2019-12 UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWSThis is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand. - Duc, CaliforniaIt's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need. - Sergio, FloridaThis book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening. - Mackenzie, New YorkThis complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know. - Mary, California
  facebook ads guide pdf: Facebook Marketing All-in-One For Dummies Amy Porterfield, Phyllis Khare, Andrea Vahl, 2012-12-05 Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
  facebook ads guide pdf: Facebook Marketing Chris Treadaway, Mari Smith, 2010-04-27 Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
  facebook ads guide pdf: Do Instagram and Facebook Ads Like a Boss Aleksandr Litavsky, 2019-06-21 Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users. Do you want to get customers from these social media for cheap? Read on! With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics. These options provides you with the possibility toof showing your ads to those people who you really need it. However, you need to know how to do it efficiently. Otherwise, you may lose your money! This book will provide you with the ultimate guide on creating ads within Facebook and Instagram. - What is the key to success in Facebook Advertising? - How to correctly setup an ad account? - What are the 4 key steps to create advertisement in Facebook Ads Manager? - How to setup Instagram Ads? - How to monitor an ads' performance effectively? - How to avoid common mistakes? And all this you get for the price of a cup of coffee. So, scroll to the top of the page and click the BUY NOW button! And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
  facebook ads guide pdf: Facebook Advertising Guide Kris Olin, 2009
  facebook ads guide pdf: The Beginner's Guide to Facebook Advertising Jessica Ainsworth, 2022-09-15 Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.Advertising on Facebook is so much more than just boosting a post. Don't lose out on sales from abandoned cart customers! Capture potential customers who visit your website but don't complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team's delight when you present them with a list of qualified sales leads.This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.In this book, you'll discover:?What Facebook Advertising is?Why you should be advertising your business on Facebook?How to advertise on Facebook?And more!Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram! --- Amazon reviewGet The Beginner's Guide to Facebook Advertising and start generating more leads today!
  facebook ads guide pdf: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Dave Kerpen, 2011-06-07 THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
  facebook ads guide pdf: Ultimate Guide to Google AdWords Perry Marshall, Mike Rhodes, Bryan Todd, 2017-10-10 Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  facebook ads guide pdf: Social Media Marketing For Dummies Shiv Singh, Stephanie Diamond, 2014-12-15 The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
  facebook ads guide pdf: Introduction to Social Media Marketing Todd Kelsey, 2017-06-21 Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
  facebook ads guide pdf: Ultimate Guide to Facebook Advertising Perry Marshall, Thomas Meloche, Bob Regnerus, 2020-10-13 New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight
  facebook ads guide pdf: The Small Business Guide to Marketing, Lead Generation and Sales Martyn Kinch, 2013-07-31 It has always struck me that whilst I can find any number of books on selling or marketing or getting-rich-quick, I have never found a book that showed start-up companies how to succeed in tough markets. In order to be successful in that environment, you need to pull together all the threads of your business so that you make yourself, your company and your product or service so attractive, that customers will want to search for you as much you want to search for them. It is using the approach outlined in this book and the experience gained from building several successful businesses, that we took on the competition, went international and became the number one layer in our chosen markets. Not bad when you consider that we started in our back bedroom and did it all without borrowing a penny. What's more, we are sure you can do this and this book explains how.
  facebook ads guide pdf: The Social Media Marketing Book Dan Zarrella, 2009-11-13 Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka The Social Media & Marketing Scientist, shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet.--Guy Kawasaki, co-founder of Alltop.com If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that.--Chris Brogan, President of New Marketing Labs This book demonstrates a beginning to the endless possibilities of the Social Web.-- Brian Solis, publisher of leading marketing blog PR 2.0
  facebook ads guide pdf: The Like Economy Brian Carter, 2012 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
  facebook ads guide pdf: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
  facebook ads guide pdf: Facebook Marketing For Dummies Stephanie Diamond, John Haydon, 2018-04-10 Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
  facebook ads guide pdf: The Facebook Marketing Book Dan Zarrella, Alison Zarrella, 2010-12-21 How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
  facebook ads guide pdf: The YouTube Formula Derral Eves, 2021-02-24 The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
  facebook ads guide pdf: The Forbidden Lori Holmes, 2020-04-19 As the blood settles into the snow, Rebaa's life will never be the same again. Lost, alone and damingly burdened with her murdered lover's Forbidden offspring, Rebaa must learn to survive in a freezing and hostile world. Hunted by a murderous chieftain, a man hell-bent on possessing her mysterious powers for his own, Rebaa calls upon all of her cunning and extraordinary gifts to evade capture. Facing relentless danger, Rebaa must attempt to reach the one place that surely promises salvation; she can only hope that her ancestral home is the haven she needs it to be... But can any haven truly exist for one who bears...The Forbidden?
  facebook ads guide pdf: Learn to Drive Smart ICBC, Whether you are new to British Columbia, taking a re-examination, or brushing up on your driving skills, the Learn to Drive Smart guide gives you the basic information to help you drive safely. The guide will also help you prepare for the knowledge test, and Class 7 and Class 5 road tests. * Google Play may require a credit card to activate your account. ICBC does not collect your credit card information and the driving guides are free. Please see Google Play Terms of Service for more information.
  facebook ads guide pdf: Never Too Small Joe Beath, Elizabeth Price, 2023-04-19 Joel Beath and Elizabeth Price explore this question drawing inspiration from a diverse collection of apartment designs, all smaller than 50m2/540ft2. Through the lens of five small-footprint design principles and drawing on architectural images and detailed floor plans, the authors examine how architects and designers are reimagining small space living. Full of inspiration we can each apply to our own spaces, this is a book that offers hope and inspiration for a future of our cities and their citizens in which sustainability and style, comfort and affordability can co-exist. Never Too Small proves living better doesn’t have to mean living larger.
  facebook ads guide pdf: Scientific Advertising Claude C. Hopkins, 1968
  facebook ads guide pdf: Launch! Advertising and Promotion in Real Time Michael Solomon, 2009 Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag A Fuller Spectrum of News. Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look behind the curtain - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
  facebook ads guide pdf: The Facebook Guide to Small Business Marketing Ramon Ray, 2013-02-05 The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.
  facebook ads guide pdf: Instant Profits Guide to Facebook Ads Outreach Marketing Success Hillary Scholl, 2018-09-29 Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences. Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works. Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website. We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book . Instant Profits Guide To Facebook Ads Outreach Marketing Success One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads. Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; - How to create the Leading Magnet How to setup a Effective Landing Page Drive traffic to your lead magnet With Facebook Ads Leveraging your existing traffic for rapid growth
  facebook ads guide pdf: Facebook All-in-One For Dummies Melanie Nelson, Daniel Herndon, 2012-06-12 The most comprehensive guide to using Facebook Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need. Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games Covers areas of Facebook you may not know about Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone Puts practical and essential information in the hands of users, marketers, and developers—whether new or current Get the most out of Facebook and avoid hassles with this helpful, practical guide.
  facebook ads guide pdf: The Ultimate Web Marketing Guide Michael R. Miller, 2010-10-29 EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
  facebook ads guide pdf: How I Create Growth Hacking Plans for Startups for $10,000 Aladdin Happy, 2016-05-02 Hey there! My name is Aladdin Happy, and I'm the leader of GrowthHackingIdea.com, a community of over 26,000 growth hackers. This book contains something crazy. It's exactly the same framework I use to create growth hacking plans for startups who pay $10,000 for it. The book contains detailed instructions, templates and a growth hacking mindset training for your entire company. This book also includes the TOP 300 growth hacks from my personal collection. I gathered them from all over the internet over 300 days. Why the hell am I sharing all this? For 3 reasons: 1. I have no more time to create growth hacking plans for startups, as I'm totally involved in my own company. 2. I love to do crazy things. This is how the GrowthHackingIdea community started out. I just decided to share my personal collection of best growth hacking ideas with other entrepreneurs. 3. I love to help. I know what it's like to be a CEO of a startup that never takes off, no matter what you do or how hard you try. It's a terrible feeling. This book is my way of giving back to folks like me from the not-so-distant past. TOP 300 growth hacking case studies and tricks: 1. +6258% to the price to sell the product 2. +124% better usability 3. Never use these headlines (63% worse CTR) 4. +300% people to read your content 5. A/B test. 2 headlines. 40% difference. 6. Replace one word to get 90% more clicks 7. From $0 to $75K MRR with 0 marketing budget 8. 100x more traffic from Facebook (e-commerce) 9. Epic hack: +600% increase 10. 3,500 sign ups in 24 hours 11. Get 80% of emails of your Facebook friends 12. +100% to response rate (cold emails) 13. 3 words increased mobile conversions by 36% 14. Reduce Facebook ads cost by 41% 15. #3 on Google in 14 days 16. 2,000,000 downloads 17. +100% in signups (2 small tricks) 18. +120% to CTR from emails 19. +228% to your ads conversions 20. Revenue jumps up by 71% 21. A 300% increase in monthly sales leads 22. A +232% lift to account signups 23. 55%-400% more leads 24. +500% to Facebook engagement 25. From $0 to $100K in MRR in 11 months 26. This boosted conversions by 785% in one day 27. 2815% ROI 28. Crazy 27% conversion from free to paid 29. Paid signups increased by 400% 30. +262% increase in purchasing the bigger plan 31. 602% more shares 32. From 150K users to 2M in 5 months 33. Tetris hack to boost retention by 370% 34. Boost LTV by 108% + 266 more growth hacking case studies and tricks you can put into practice right away
  facebook ads guide pdf: AdWords For Dummies Howie Jacobson, 2011-05-04 AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
  facebook ads guide pdf: Facebook Marketing Steven Holzner, 2008-08-28 Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications
  facebook ads guide pdf: Ultimate Guide to Social Media Marketing Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton, 2020-08-18 Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
  facebook ads guide pdf: Advertising Media Planning Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan, 2012 Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
  facebook ads guide pdf: Made to Stick Chip Heath, Dan Heath, 2007-01-02 NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Facebook share link - can you customize the message body text?
Feb 17, 2011 · Facebook will not allow developers pre-fill messages. Developers may customize the story by providing OG meta tags, but it's up to the user to fill the message. This is only …

Facebook Login - Microsoft Community
5 days ago · I have just reinstalled the Facebook on my Laptop, Win10 and Edge with latest updates. First time to login worked fine. Next time I get a message this page isn't available link …

How to resolve Facebook Login is currently unavailable for this …
Jul 28, 2021 · In the facebook developers console for your app, go to App Review-> Permissions and Features. Set the public_profile and email to have advanced access. This will allow all …

Facebook login problem with Win 11 - Microsoft Community
Dec 20, 2021 · -Do a clean boot and try to log in as your username on Facebook, if the problem persists, when typing your username on Facebook, use the shortcut Windows+Ctrl+O to type …

Facebook On Microsoft Edge
Mar 6, 2021 · Why isn't Facebook working properly on Microsoft Edge? When I open it, I get my page with the latest post and no more. Won't let me click on anything to open. Apps, notices, …

How do I uninstall Facebook from my windows 11 computer
Oct 14, 2023 · To uninstall Facebook from your Windows 11 computer, you have a couple of options based on how you installed it. If you got it from the Microsoft Store as a widget, simply …

Solved: Unauthorized payment to Meta Platforms (Facebook i.
Nov 13, 2022 · The person said that the initial dispute resolution was "automated". Anyway, I am waiting a call-back or email as they are currently reviewing the case. I did a quick Google …

How can I bring up my saved passwords list? - Microsoft Community
Sep 19, 2023 · Hello there, I'm Gowtham, I'll be happy to help you! I apologize for the issue you are experiencing. Please be assured that I will do my best to provide a satisfactory response …

How to extract the direct facebook video url - Stack Overflow
Well i have not tried this in PHP, as per the facebook they have removed option in API to return source for the video, so i got it working using Python ;)

Using PayPal on Facebook Marketplace via Payment Request
Sep 19, 2019 · Hi, I am looking to make a purchase on FB marketplace from an individual seller. I linked my PayPal to my FB account. He requested payment through the Messenger on FB …

Facebook share link - can you customize the message body text?
Feb 17, 2011 · Facebook will not allow developers pre-fill messages. Developers may customize the story by providing OG meta tags, but it's up to the user to fill the message. This is only …

Facebook Login - Microsoft Community
5 days ago · I have just reinstalled the Facebook on my Laptop, Win10 and Edge with latest updates. First time to login worked fine. Next time I get a message this page isn't available link …

How to resolve Facebook Login is currently unavailable for this …
Jul 28, 2021 · In the facebook developers console for your app, go to App Review-> Permissions and Features. Set the public_profile and email to have advanced access. This will allow all …

Facebook login problem with Win 11 - Microsoft Community
Dec 20, 2021 · -Do a clean boot and try to log in as your username on Facebook, if the problem persists, when typing your username on Facebook, use the shortcut Windows+Ctrl+O to type …

Facebook On Microsoft Edge
Mar 6, 2021 · Why isn't Facebook working properly on Microsoft Edge? When I open it, I get my page with the latest post and no more. Won't let me click on anything to open. Apps, notices, …

How do I uninstall Facebook from my windows 11 computer
Oct 14, 2023 · To uninstall Facebook from your Windows 11 computer, you have a couple of options based on how you installed it. If you got it from the Microsoft Store as a widget, simply …

Solved: Unauthorized payment to Meta Platforms (Facebook i.
Nov 13, 2022 · The person said that the initial dispute resolution was "automated". Anyway, I am waiting a call-back or email as they are currently reviewing the case. I did a quick Google …

How can I bring up my saved passwords list? - Microsoft Community
Sep 19, 2023 · Hello there, I'm Gowtham, I'll be happy to help you! I apologize for the issue you are experiencing. Please be assured that I will do my best to provide a satisfactory response …

How to extract the direct facebook video url - Stack Overflow
Well i have not tried this in PHP, as per the facebook they have removed option in API to return source for the video, so i got it working using Python ;)

Using PayPal on Facebook Marketplace via Payment Request
Sep 19, 2019 · Hi, I am looking to make a purchase on FB marketplace from an individual seller. I linked my PayPal to my FB account. He requested payment through the Messenger on FB …