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| fashion communication and styling: Fashion Styling Jacqueline McAssey, Sophie Benson, Clare Buckley, 2021-12-16 Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts. This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique. |
| fashion communication and styling: Fashion as Communication Malcolm Barnard, 2013-10-18 What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture. |
| fashion communication and styling: Basics Fashion Management 02: Fashion Promotion Gwyneth Moore, 2012-11-01 Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. |
| fashion communication and styling: The Rise of the Stylist Philip Clarke, 2024-07-25 The Rise of the Stylist examines the social factors that contributed to the stylist becoming a key role in fashion image-making. The 1980s' stylist is presented as a cultural intermediary and auteur, as commercial compass and avant-garde innovator. Focusing on London from 1980 to 1990, Philip Clarke draws on oral history interviews with the young creatives who were involved in the specific subcultural scenes, educational environments and new modes of publishing that informed a unique moment in British cultural life. By documenting the history of the stylist in fashion and dress, as well as their contribution to fields such as food photography and car manufacture, this study looks beyond the style press and bridges the gap between production and promotion. The Rise of the Stylist defines the specific nature of the stylist's role in relation to that of other creative occupations and locates discussion of styling within the context of postmodern society, where political shifts, technological developments and changing attitudes in all fields of cultural production are reflected in the manufacture and dissemination of fashion. |
| fashion communication and styling: Fashion Journalism Julie Bradford, 2014-08-27 Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work. The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism. |
| fashion communication and styling: Basics Fashion Design 08: Styling Jacqueline McAssey, Clare Buckley, 2011-06-01 Styling explains how to analyse fashion collections, the importance of cultural and historical research, and the skills required to style for catalogues, advertisements and magazines. |
| fashion communication and styling: A Life of Style Rebecca Moses, 2010-08-23 ... Persuades readers to listen to themselves and their instincts, to open their minds to new ways of thinking, and above all to search for inspiration--Jacket. |
| fashion communication and styling: Communicating Fashion Brands Emily Huggard, Jon Cope, 2020-02-19 This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding. |
| fashion communication and styling: The Psychology of Fashion Carolyn Mair, 2018-04-09 The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives. |
| fashion communication and styling: Styling Shanghai Christopher Breward, Juliette MacDonald, 2020-01-23 Styling Shanghai is the first book dedicated to exploring the city's fashion cultures, examining its growing status as one of the world's foremost fashion cities. From its origins as an international treaty port in the 19th century, Shanghai has emerged as a global leader in the production, mediation and consumption of fashion. This book reveals how the material and imaginative context of this thriving urban centre has produced vivid interpretations of fashion as object, image and idea. Bringing together contributions by a range of leading international fashion historians and theorists, and drawing on extensive original research, Styling Shanghai offers an interdisciplinary analysis of the mega-city's shifting position as a fashion capital. Rooted in collaboration between leading UK, Australian and Shanghai-based institutions, it considers the impact of local and global textile manufacturing, the representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization and digital communication in contemporary Shanghai. |
| fashion communication and styling: Sketching Perspective Ilga Leimanis, 2021-06-28 Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape. |
| fashion communication and styling: Style Therapy Lauren Messiah, 2021-04-27 Get ready to be the best-dressed in the room! Personal styling and life coaching come together in this action-filled guide to curating a closet that supports your goals and takes the stress out of getting dressed. Hollywood stylist-turned-entrepreneur Lauren Messiah helps you identify and clear the roadblocks that hold you back from putting the best (and best-dressed) version of yourself out into the world. Style Therapy is your thirty-day action plan to define and build your style week by week. You'll learn how to: Shop like a stylist and make your shopping trips quick, easy, and efficient. Find clothes that actually fit you, and end dressing room frustration forever. Choose the perfect outfit from your closet in five minutes flat. Keep your look fresh and your style up-to-date from season to season, without having to reinvent the wheel every few months. Slipping back into bad habits is no longer an option. This guide breaks down the process into manageable, helpful, and encouraging steps to help you redefine your personal style! |
| fashion communication and styling: Fashion Stylists Ane Lynge-Jorlen, 2020-08-06 Stylists have become increasingly influential in shaping fashion imagery. They have moved from the backstage, as unrecognised players, to the frontstage of fashion, becoming celebrated for their creative work as image makers for magazines, advertising and fashion designers. Yet little is known about the profession, its diverse incarnations and its aesthetic economy. Featuring contributions from leading experts and stylists, this collection is the first to explore the history, meaning and practice of fashion styling through interviews and historic and present-day case studies. Featuring in-depth contributions from prominent fashion scholars, chapters span historical periods, cultural contexts and theoretical frameworks, employing a range of methodologies in the international case studies upon which they're based. Interspersed with interviews with innovative fashion stylists working today, and drawing on examples from advertising, the catwalk and magazines, this book explores the challenges faced by stylists in a fashion system increasingly shaped by commercial pressures and by growing numbers of collections and seasons. Fashion Stylists is an invaluable resource for students and professionals interested in image-making, the representation of style and fashion, entrepreneurship and the history of fashion professionals. |
| fashion communication and styling: Letter to Artists John Paul II, Pope John Paul II, 1999 Meeting House Essays in a series of papers reflecting on the mystery, beauty and practicalities of the place of worship. This popular series was begun in 1991, and each resource focuses on a particular aspect of space, design or materials and how they relate to the liturgy. |
| fashion communication and styling: Fashion Communication in the Digital Age Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni, 2023-08-08 This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation. |
| fashion communication and styling: Style Wise Shannon Burns-Tran, Jenny B. Davis, 2018-02-22 Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns-Tran includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career. New to this Edition - New coverage of social media and technological marketing avenues for stylists - More emphasis on prop styling and styling for home collections - New quotes, tips and interviews with professional stylists - New section on the language of fashion to improve professional communications Style Wise STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions ~ Access samples of documents, forms and templates for all stages of planning a photo shoot including a call sheet form, supply checklist, planning calendars, and more |
| fashion communication and styling: Fashion Communication in the Digital Age Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni, 2019-06-03 This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. |
| fashion communication and styling: The Fashion Design Reference & Specification Book Jay Calderin, Laura Volpintesta, 2013-07-01 An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook. |
| fashion communication and styling: Dressed in Dreams Tanisha C. Ford, 2019-06-25 NOW OPTIONED BY Sony Pictures TV FOR A LIVE-ACTION SERIES ADAPTATION: produced by Freida Pinto and Gabrielle Union A perfect time to look at the ethos of black hair in America — and the perfect person to do it is Tanisha Ford —Changing America Everyone from the shopaholic to the clearance rack queen will see themselves in [Ford's] pages. —Essence Takes you not only into the closet, but the inner sanctum of an ordinary extraordinary Black girl who discovered herself through clothes. —Michaela Angela Davis, Image Activist and Writer [A] delightful style story. —The Philadelphia Inquirer From sneakers to leather jackets, a bold, witty, and deeply personal dive into Black America's closet In this highly engaging book, fashionista and pop culture expert Tanisha C. Ford investigates Afros and dashikis, go-go boots and hotpants of the sixties, hip hop's baggy jeans and bamboo earrings, and the #BlackLivesMatter-inspired hoodies of today. The history of these garments is deeply intertwined with Ford’s story as a black girl coming of age in a Midwestern rust belt city. She experimented with the Jheri curl; discovered how wearing the wrong color tennis shoes at the roller rink during the drug and gang wars of the 1980s could get you beaten; and rocked oversized, brightly colored jeans and Timberlands at an elite boarding school where the white upper crust wore conservative wool shift dresses. Dressed in Dreams is a story of desire, access, conformity, and black innovation that explains things like the importance of knockoff culture; the role of “ghetto fabulous” full-length furs and colorful leather in the 1990s; how black girls make magic out of a dollar store t-shirt, rhinestones, and airbrushed paint; and black parents' emphasis on dressing nice. Ford talks about the pain of seeing black style appropriated by the mainstream fashion industry and fashion’s power, especially in middle America. In this richly evocative narrative, she shares her lifelong fashion revolution—from figuring out her own personal style to discovering what makes Midwestern fashion a real thing too. |
| fashion communication and styling: The Diversity Style Guide Rachele Kanigel, 2018-10-15 New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not political correctness. Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions. |
| fashion communication and styling: Fashion by Design Janice Greenberg Ellinwood, 2022 This book focuses on the phases of the design process, as well as the elements and principles of design, and how it is applied to fashion. |
| fashion communication and styling: Man and Woman He Created Them John Paul II, Michael Waldstein, 2019-03-01 A new critical translation of Pope John Paul II's talks on the Theology of the Body by the internationally renowned biblical scholar Michael Waldstein. With meticulous scholarship and profound insight, Waldstein presents John Paul II's magnificent vision of the human person. Includes a preface by Cardinal Schönborn, a foreword by Christopher West, a comprehensive index of words and phrases, a scriptural index, and a reference table for other versions of the papal texts. Recipient of a CPA Award! |
| fashion communication and styling: Design Elements Timothy Samara, 2007-04-01 The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a visual language, and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book. |
| fashion communication and styling: Exploring Creativity Brian Moeran, Bo T. Christensen, 2013-03-21 Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity. |
| fashion communication and styling: The Power of Style Bobbie Thomas, 2013-04-30 Get your style therapy with Power of Style: Everything You Need to Know Before You Get Dressed Tomorrow by Today Show style editor Bobbie Thomas. This thoughtful and inspiring guide provides the information you need to feel stylish, smart, sexy, and satisfied—with a look that’s uniquely your own—in order to become your most confident and beautiful self. You’re invited to gain self-awareness, clarity, and confidence, and take full advantage of the fashion tips, tools, and lessons that Bobbie Thomas lays out, including how to identify your best colors, how to select the most flattering clothes for your individual shape, how to edit your closet, and how to shop smart—to harness the power of self-expression. The foreword by fashion icon Fergie of the Black Eyed Peas, and color illustrations throughout, reinforce Bobbie’s mantra of self-expression: “Style is the way you to speak to the world without words.” |
| fashion communication and styling: Fashion Marketing Mike Easey, 2009-03-16 ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars. |
| fashion communication and styling: From A to A Bradley J. Dilger, Jeff Rice, 2010 Essays exploring the role of markup in contemporary discourse. |
| fashion communication and styling: Graphic Design for Fashion Jay Hess, Simone Pasztorek, 2014-01-21 Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries. |
| fashion communication and styling: Fashion and Psychoanalysis Alison Bancroft, 2012-02-28 There is an increasing trend within both the study of visual culture and fashion itself to restore fashion to an aesthetic role - one that moves beyond its commercial success as a global industry and places fashion within a nexus of art, the body, and femininity. This emphasis aims to separate fashion from mere clothing, and illustrate its cultural power as an integral aspect of modern life. In this innovative new book, Alison Bancroft re-examines significant moments in twentieth-century fashion history through the focal lens of psychoanalytic theory. Her discussion centres on studies of fashion photography, haute couture, queer dressing, and fashion/art in an attempt to shed new light on these key issues. According to Bancroft, problems of subjectivity are played out through fashion, in the public arena, and not just in the dark, unknowable unconscious mind. The question of what can be said, and what can only be experienced, and how these two issues may be reconciled, become questions that fashion addresses on an almost daily basis. Psychoanalysis has been profoundly influential in the arts, thanks to its capacity to add layers of meaning to things that, without it, would remain obtuse and intractable. It has proved crucial to the development of film studies, art theory and literary criticism. What it has not yet been brought into dialogue with in great depth is fashion. By interpreting fashion within a psychoanalytic frame, Bancroft illustrates how fashion articulates some of the essential, and sometimes frightening, truths about the body, femininity and the self. |
| fashion communication and styling: Your Personal Style Nancy Plummer, 2009-02-11 Packed with fashion tips that serve as a handy guide for students and professionals alike, Your Personal Style uses an active learning approach to teach what a fashion consultant does. Author Nancy Plummer shares an intimate knowledge of how the design and fashion merchandising industry best suits the client. The book is divided into five parts, all of which build upon each other. Unlike other image management texts, which simply dictate general rules about body type and coloring, this book uses personality and lifestyle assessment as a method for guiding readers in establishing a style that is truly their own. |
| fashion communication and styling: Fashion Promotion Gwyneth Moore, 2021-01-14 Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution. |
| fashion communication and styling: Rappin' and Stylin' Out Thomas Kochman, 1972 |
| fashion communication and styling: Fashion Styling Jacqueline McAssey, Sophie Benson, Clare Buckley, 2022-03-10 The fashion stylist -- Essential research -- Sectors within styling -- Preparing for a photoshoot -- Becoming a stylist -- The future of styling. |
| fashion communication and styling: Global Fashion Brands Joseph Hancock, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith, 2014 Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion. |
| fashion communication and styling: Style Wise Shannon Burns-Tran, Jenny B. Davis, 2018-02-22 Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns-Tran includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career. New to this Edition - New coverage of social media and technological marketing avenues for stylists - More emphasis on prop styling and styling for home collections - New quotes, tips and interviews with professional stylists - New section on the language of fashion to improve professional communications Style Wise STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions ~ Access samples of documents, forms and templates for all stages of planning a photo shoot including a call sheet form, supply checklist, planning calendars, and more |
| fashion communication and styling: (Re-)Claiming Bodies Through Fashion and Style Viola Thimm, 2021-07-05 This book investigates ways of dressing, style and fashion as gendered and embodied, but equally as “religionized” phenomena, particularly focusing on one significant world religion: Islam. Through their clothing, Muslims negotiate concepts and interpretations of Islam and construct their intersectionally interwoven position in the world. Taking the interlinkages between ‘fashionized religion,’ ‘religionized fashion,’ commercialization and processes of feminization as a starting point, this book reshapes our understanding of gendered forms of religiosity and spirituality through the lens of gender and embodiment. Focusing mainly on the agency and creativity of women as they appropriate ways of performing and interpreting various modalities of Muslim clothing and body practices, the book investigates how these social actors deal with empowering conditions as well as restrictive situations. Foregrounding contemporary scholars’ diverse disciplinary, theoretical and methodological approaches, this book problematizes and complicates the discursive and lived interactions and intersections between gender, fashion, spirituality, religion, class, and ethnicity. It will be relevant to a broad audience of researchers across gender, sociology of religion, Islamic and fashion studies. |
| fashion communication and styling: Fashionpedia Fashionary, 2017-01-06 Fashionpedia is the ultimate fashion bible, containing thousands of fashion items for more efficient and productive brainstorming. Designed to be as visually driven as the people who use it, Fashionpedia contains thousands of fashion items, converting unapproachable technical terms on style, material and production into beautiful charts and infographics. Whether you're an industry insider or a fashion connoisseur, Fashionpedia is all you'll ever need to navigate the fashion scene. |
| fashion communication and styling: Styling Beyond Instagram Robin Zachary, 2022-04-28 All the basics are covered in this handbook: the logistics of the styling business for aspiring stylists, photographers, Instagrammers, foodies, and creatives of all types. It shortens the learning curve so stylists can hit the ground running, whichever styling path you take. |
| fashion communication and styling: Photo styling applied to the fashion and objects Valentin Pinta, 2022-12-15 Discover the work behind the scenes of photo creation and dive into the basics of framing and photography. This publication is for any student interested in working as a professional photo stylist, for young brands finding their feet, for teachers seeking to explain how work in images is professionalised and for any entrepreneur who has started an e-boutique. To be a photo stylist, you need talent. But at a basic level, the job is often about versatility: being able to work at all stages of development of an image. Composing the right visual message is central to the whole project. A photo shoot requires not just a strong artistic grounding, but tools and methods. A photo stylist seeks to optimise the esthetic of an image alongside a photographer, either in a studio or outdoors. This requires knowledge of photographic processes and material. The particularity of the sector also affects how the arranging is approached. Through specialist websites and targeted magazines, the photo stylist breathes life into images. A photo stylist has to master communication. So, dive into this exciting world to familiarize yourself with the field or deepen your knowledge of it. ABOUT THE AUTHOR Despite having achieved a Master’s degree in new product design and innovations, Valentin Pinta wanted to go beyond engineering. Because the esthetic of products appealed to him, he was drawn to the art of creating. His creative practice focused on images: graphic design, technical drawings and photomontages of trends guiding new collections. He grew so passionate about design and styling that he became a style coordinator. He played an active role in catalog photo shoots, arranging still-life scenes to highlight fashion items. These skills led Valentin into work for ready-to-wear brands and fashion agencies. He would shoot street looks while on trips to Florence, Berlin or Paris. And alongside these pursuits, he started teaching styling at ESMOD Paris, naturally focusing on photo styling. So, it became important to draw up an overview of this profession. |
| fashion communication and styling: Style Tribes Caroline Young, 2016-09-01 Style Tribes: The Fashion of Subcultures explores the style, fashions and ideology of youth movements of the last 100 years, including flappers, swing kids, mods, rockers, surfers, hippies, punks, disco, hip hop, Harajuku and hipsters. Fully illustrated, it delves into the stories behind the styles, what sets each of them apart, and looks at the influence and legacy of each of these tribes. The advent of industrialisation, globalisation and modernism in the twentieth century brought with it an explosion of subcultures, most of which are defined by their youthfulness. As subcultures gain media attention they are absorbed into the mainstream, and the style is often picked up by the fashion industry. The book will look at how these subcultures have been translated into fashion, from flappers and teddy boys to punk and grunge. Subcultures inspire, influence and blend into one another: hippies were a continuation of the beat movement, combined with a surfer lifestyle influence, while Jamaicaâ??s rudeboys and London mods inspired the original skinheads. Thereâ??s also a running theme of â??the hipsterâ?? â?? a word that emerged from Harlem in the 1920s from â??hipâ?? or â??hepâ??, meaning non-conformist and one step ahead. This concept has played a part in understanding subcultures including zoot suiters, the jazz loving hipsters of the 1940s, beatniks, the hippie and now the contemporary hipsters with their beards and skinny jeans. Illustrated with historic and contemporary images, it colourfully details each group to give a comprehensive overview of each subculture. |
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