Advertisement
| digital marketing in agriculture: Bioinformatics for agriculture: High-throughput approaches Atul Kumar Upadhyay, R Sowdhamini, Virupaksh U. Patil, 2021-03-19 This book illustrates the importance and significance of bioinformatics in the field of agriculture. It first introduces the basic concepts of bioinformatics, such as homologous sequence and gene function analyses, determination of protein structures, and discusses machine learning applications for an in-depth understanding of the desired genes and proteins based on commonly used bioinformatics software and tools, e.g. BLAST, molecular modelling, molecular-docking and simulations, protein-protein and domain-domain interactions. The book also describes recent advances in the high-throughput analysis of whole genome and transcriptome using next-generation sequencing platforms, and functional proteome studies. It also examines the role of computational biology in understanding and improving the nutrient quality and yield of crops. Lastly, the book explores a comprehensive list of applications of bioinformatics to improve plant yield, biomass, and health, and the challenges involved. |
| digital marketing in agriculture: Digital technologies in agriculture and rural areas Food and Agriculture Organization of the United Nations, 2019-06-01 This report aims to identify the different scenarios where the process of digital transformation is taking place in agriculture. This identifies those aspects of basic conditions, such as those of infrastructure and networks, affordability, education and institutional support. In addition, enablers are identified, which are the factors that allow adopting and integrating changes in the production and decision-making processes. Finally identify through cases, existing literature and reports how substantive changes are taking place in the adoption of digital technologies in agriculture. |
| digital marketing in agriculture: Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238) Sukhpal Singh, Naresh Singla, 2011-07-30 Food retail chains and supermarkets have emerged as important players in global food economy coordinating and controlling the sector in many countries including developing countries. The book also attempts case studies of alternative procurement and retail channels in India and make policy and practical recommendations to leverage the modern retail chain players for small holder benefit to protect the traditional retail interest. |
| digital marketing in agriculture: Digital agriculture report: Rural e-commerce development experience from China Food and Agriculture Organization of the United Nations, Zhejiang University, 2021-08-25 This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward. |
| digital marketing in agriculture: Internet Plus Agriculture Asian Development Bank, 2018-09-01 This publication reviews the practices and policies of Internet Plus agriculture business models in the People's Republic of China (PRC). It analyzes the agriculture value chain model, rural e-commerce platform, and Internet Plus agriculture service model. The Internet Plus rural economy is an emerging driver of comprehensive development in the PRC as a new production management and marketing tool for farmers and farmers' cooperatives. Its potential is seen as a foundation for vitalizing the countryside and key to achieving agricultural modernization. |
| digital marketing in agriculture: Agribusiness Management Freddie L. Barnard, Jay T. Akridge, Frank J. Dooley, John C. Foltz, Elizabeth Yeager, 2012-06-25 Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace. |
| digital marketing in agriculture: Digital Marketing Strategies for Agribusiness Digital World, 2024-04-03 Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook Digital Marketing Strategies for Agribusiness offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness. |
| digital marketing in agriculture: Digital Agriculture for Food Security and Sustainable Development of the Agro-Industrial Complex Elena G. Popkova, Bruno S. Sergi, Aleksei V. Bogoviz, Elena I. Semenova, 2023-04-24 The book discusses the best international practices in digital agriculture. The book aims to form systemic scientific and methodological support and develop comprehensive applied solutions to unlock the potential of sustainable development of digital agriculture for food security. The book’s contribution to the literature lies in its comprehensive treatment of public and corporate management of farms representing digital agriculture. The research novelty is associated with the systemic disclosure of economic, legal, and technological issues in the development of digital agriculture. Thus, the book provides a solid foundation for integrating food security interests into farming practices. The first part of the book reflects the economic, legal, and technological support of quality management and sustainable development in digital agribusiness based on the best international practices. The second part focuses on Russian and international agricultural policies for food security. The book is intended for members of the academic community who will find promising solutions to current problems of food security through the development of digital agriculture. The book will also be of interest to farmers and representatives of the state regulation of the agricultural economy. In this book, they will find practical recommendations for improving government and corporate management of food security through the development of digital agriculture. |
| digital marketing in agriculture: The Essentials of Today's Marketing-2 İnci ERDOĞAN TARAKÇI, Ramazan ASLAN, 2023-06-30 CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN |
| digital marketing in agriculture: Internet+ and Electronic Business in China Qiongwei Ye, Baojun Ma, 2017-12-12 Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China. |
| digital marketing in agriculture: Overcoming challenges to digital agribusiness start-ups Kropff, Wietske, Pilgrim, Valarie, Neate, Paul J.H., 2019-03-01 The recent CTA workshop on ‘catalysing actionable knowledge to enhance next-generation ACP agribusiness through digitalisation’ identified five intersecting drivers that explain what farmer-oriented agribusinesses expect to achieve by investing in digitalisation: reduced risk, raised productivity, increased efficiency, improved decisions, and enhanced market access. Participants argued that digital interventions all serve one or more of these, depending on specific local needs and situations. A critical factor underpinning what works in all these areas is the economic sustainability of the business models used to deliver value and services. |
| digital marketing in agriculture: ICT in Agriculture (Updated Edition) World Bank, 2017-06-27 Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs. |
| digital marketing in agriculture: Handbook Digital Farming Jörg Dörr, Matthias Nachtmann, 2022-05-06 The Handbook Digital Farming sheds light on the technological, economic, social, and legal perspectives of the digital transformation. The authors of the individual chapters explain the state of the art and the development of business models, enabling readers to draw conclusions for their own organizations. They also provide an outlook on trends, and further developments. The handbook provides technological facts from renowned experts and concrete business examples from experienced companies and start-ups. It is aimed at farmers, farm and business managers, decision-makers and developers of digital tools and strategies in the agri-food sector, as well as scientists and students. The handbook provides insights to the discussion of what contribution digital farming can make to the implementation of Green Deal, Farm to Fork and the new Common Agricultural Policy. |
| digital marketing in agriculture: BDEDM 2023 Misra Anuranjan, Ke Yan, Wang Yan, 2023-06-13 Proceedings of the 2nd International Conference on Big Data Economy and Digital Management (BDEDM 2023) supported by University Malaysia Sabah, Malaysia, held on 6th–8th January 2023 in Changsha, China (virtual conference). The immediate purpose of this Conference was to bring together experienced as well as young scientists who are interested in working actively on various aspects of Big Data Economy and Digital Management. The keynote speeches addressed major theoretical issues, current and forthcoming observational data as well as upcoming ideas in both theoretical and observational sectors. Keeping in mind the “academic exchange first” approach, the lectures were arranged in such a way that the young researchers had ample scope to interact with the stalwarts who are internationally leading experts in their respective fields of research. The major topics covered in the Conference are: Big Data in Enterprise Performance Management, Enterprise Management Modernization, Intelligent Management System, Performance Evaluation and Modeling Applications, Enterprise Technology Innovation, etc. |
| digital marketing in agriculture: Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture Tomar, Pradeep, Kaur, Gurjit, 2021-01-08 As technology continues to saturate modern society, agriculture has started to adopt digital computing and data-driven innovations. This emergence of “smart” farming has led to various advancements in the field, including autonomous equipment and the collection of climate, livestock, and plant data. As connectivity and data management continue to revolutionize the farming industry, empirical research is a necessity for understanding these technological developments. Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture provides emerging research exploring the theoretical and practical aspects of critical technological solutions within the farming industry. Featuring coverage on a broad range of topics such as crop monitoring, precision livestock farming, and agronomic data processing, this book is ideally designed for farmers, agriculturalists, product managers, farm holders, manufacturers, equipment suppliers, industrialists, governmental professionals, researchers, academicians, and students seeking current research on technological applications within agriculture and farming. |
| digital marketing in agriculture: Sustainable Development of the Agrarian Economy Based on Digital Technologies and Smart Innovations Elena G. Popkova, |
| digital marketing in agriculture: Digital Agricultural Ecosystem Kuldeep Singh, Prasanna Kolar, 2024-05-14 Digital Agricultural Ecosystem The book comprehensively explores the dynamic synergy between modern technology and agriculture, showcasing how advancements such as artificial intelligence, data analytics, and smart farming practices are reshaping the landscape to ensure food security in the era of climate change, as well as bridging the gap between cutting-edge research and practical implementation. Agriculture has historically been the foundation of human civilization and benefits communities all around the world. Agriculture has a creative, adaptable, and innovative history, and as the digital age draws closer, agriculture is once again poised for change. Each of the 20 chapters explores the connection between agricultural and technological advancements, and are divided into four key areas. Part 1 covers knowledge sharing in the digital agricultural ecosystem. In the context of modern agriculture, the chapters underscore the importance of information flow. Through comprehensive reviews of literature and assessments of farmer participation on social media platforms, these chapters illustrate the value of information sharing for sustainable agriculture. Part 2 explores the adoption and impact of digital technologies in agriculture. The use of cutting-edge digital technologies in agriculture is examined thoroughly in this section. The chapters included here outline how precision, artificial intelligence, and blockchain technology have the potential to transform methods of agriculture and improve food systems. Part 3 addresses smart farming and sustainable agriculture. This section focuses on sustainability and offers details on eco-friendly production methods, the significance of smart farming in many nations, including India and the UK, and cost-effective fertilizer sprayer technologies. Part 4 examines the modeling and analysis of agricultural systems. This last section explores how mathematical modeling and data analytics are used in agricultural systems, with insights on everything from the study of credit access constraints in rural regions to water resource management in irrigation systems. Audience The diverse readership includes farmers, agronomists, agricultural researchers, policymakers, environmentalists, information technologists, and students from academic and professional fields who are eager to learn more about how digital innovation and sustainable agriculture can be used to address global issues such as climate change, food security, and smart farming. |
| digital marketing in agriculture: Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there? Abay, Kibrom A., Abate, Gashaw Tadesse, Chamberlin, Jordan, Kassim, Yumna, Spielman, David J., 2021-12-31 This paper presents results from a framed field experiment in which participants make decisions about extraction of a common-pool resource, a community forest. The experiment was designed and piloted as both a research activity and an experiential learning intervention during 2017-2018 with 120 groups of resource users (split by gender) from 60 habitations in two Indian states, Andhra Pradesh and Rajasthan. We examine whether local beliefs and norms about community forest, gender of participants, within-experiment treatments (non-communication, communication, and optional election of institutional arrangements (rules)) and remuneration methods affect harvest behaviour and groups’ tendency to cooperate. Furthermore, we explore whether the experiment and subsequent community debriefing had learning effects. Results reveal a “weak” Nash Equilibrium in which participants harvested substantially less than the Nash prediction even in the absence of communication, a phenomenon stronger for male than female participants in both states. For male groups in both states, both communication and optional rule election are associated with lower group harvest per round, as compared to the reference non-communication game. For female groups in both states, however, communication itself did not significantly slow down resource depletion; but the introduction of optional rule election did reduce harvest amounts. For both men and women in Andhra Pradesh and men in Rajasthan, incentivized payments to individual participants significantly lowered group harvest, relative to community flat payment, suggesting a possible “crowding-in” effect on pro-social norms. Despite the generally positive memory of the activity, reported actual changes are limited. This may be due to the lack of follow-up with the communities between the experiment and the revisit. The fact that many of the communities already have a good understanding of the importance of the relationships between (not) cutting trees and the ecosystem services from forests, with rules and strong internal norms against cutting that go beyond the felling of trees in the game, may have also meant that the game did not have as much to add. Findings have methodological and practical implications for designing behavioral intervention programs to improve common-pool resource governance. |
| digital marketing in agriculture: Digital Media and Wireless Communications in Developing Nations Megh R. Goyal, Emmanuel Eilu, 2019-09-16 Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others. |
| digital marketing in agriculture: Emerging Trends in Food and Agribusiness Marketing Pant, Satish Chandra, Venkatesh, V. G., Panday, Priyanka, Shukla, Gargi Pant, Parhi, Shiba, 2024-10-25 In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more. |
| digital marketing in agriculture: Agribusiness Innovation and Contextual Evolution, Volume II Antonino Galati, |
| digital marketing in agriculture: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022) Donard Games, Maruf, 2024-02-10 This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era. |
| digital marketing in agriculture: Internet of Things and Machine Learning in Agriculture Jyotir Moy Chatterjee, Abhishek Kumar, Pramod Singh Rathore, Vishal Jain, 2021-02-08 Agriculture is one of the most fundamental human activities. As the farming capacity has expanded, the usage of resources such as land, fertilizer, and water has grown exponentially, and environmental pressures from modern farming techniques have stressed natural landscapes. Still, by some estimates, worldwide food production needs to increase to keep up with global food demand. Machine Learning and the Internet of Things can play a promising role in the Agricultural industry, and help to increase food production while respecting the environment. This book explains how these technologies can be applied, offering many case studies developed in the research world. |
| digital marketing in agriculture: Digital Transformation and Internationalization Strategies in Organizations Yildiz, Orkun, 2021-10-15 Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in economic and social outputs of many countries such as the USA, Singapore, South Korea, EU countries, and Turkey. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. Digital Transformation and Internationalization Strategies in Organizations covers a wide range of issues and topics, including employment systems, quality management systems, international ranking systems in higher education, education and language policies in higher education, and business models employed in techno-parks. This book helps higher education institutions manage their manpower and become cognizant of the factors that may exert a drastic impact on their success. It is ideal for managers, executives, IT consultants, researchers, practitioners, academics, professors, and undergraduate and postgraduate students. |
| digital marketing in agriculture: Precision Agriculture Technologies for Food Security and Sustainability Abd El-Kader, Sherine M., Mohammad El-Basioni, Basma M., 2020-10-16 Precision agriculture integrates new technologies with the agronomic experience to intelligently manage the high spatial variability of all agricultural variables and the time scales at which these variables change. The right application of this approach increases the size and quality of the agricultural production; saves resources; improves environmental quality; helps to achieve self-sufficiency, food security, and agricultural sustainability; increases exports; and more. Precision Agriculture Technologies for Food Security and Sustainability is an essential reference source that compiles a comprehensive, multidisciplinary review of current research in the field of precision agriculture. It also discusses cutting-edge tools and models that can help facilitate and improve the systems implementation. Featuring coverage of a wide range of topics including agronomy, public policy, and internet of things, this book is ideally designed for agriculturalists, government officials, economists, environmentalists, academicians, researchers, students, and engineers in the fields of electronics, ICT, and agriculture. |
| digital marketing in agriculture: Information and Communication Technologies for Agriculture—Theme IV: Actions Dionysis D. Bochtis, Simon Pearson, Maria Lampridi, Vasso Marinoudi, Panos M. Pardalos, 2022-03-07 This volume is the last (IV) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The focus in this volume is on the directions of Agriculture 4.0 which incorporates the transition to a new era of action in the Agricultural sector, represented by the evolution of digital technologies in 4 aspects: Big Data, Open Data, Internet of Things (IoT), and Cloud Computing. Under the heading of “Action,” 14 Chapters investigate the implementation of cutting-edge technologies on real world applications. It will become apparent to the reader that the penetration of ICT in agriculture can result in several benefits related to the sustainability of the sector and to yield the maximum benefits, successful management is required. The entire discussion highlights the importance of proper education in the adoption of innovative technologies starting with the adaption of educational systems to the new era and moving to the familiarization of farmers to the new technologies. This book covers topics that relate to the digital transformation of farming. It provides examples and case studies of this transformation from around the world, examines the process of diffusion of digital technologies, and assesses the current and future sustainability aspects of digital agriculture. More specifically, it deals with issues such as: Challenges and opportunities from the transition to Agriculture 4.0 Safety and health in agricultural work automation The role of digital farming on regional-spatial planning The enrollment of Social Media in IoT-based agriculture The role of education in digital agriculture Real-life implementation cases of smart agriculture around the world |
| digital marketing in agriculture: Digital Solutions and the Case for Africa’s Sustainable Development Maake, Albert Ong'uti, Maake, Benard Magara, Awuor, Fredrick Mzee, 2020-11-20 African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students. |
| digital marketing in agriculture: Application of Machine Learning in Agriculture Mohammad Ayoub Khan, Rijwan Khan, Mohammad Aslam Ansari, 2022-05-14 Application of Machine Learning in Smart Agriculture is the first book to present a multidisciplinary look at how technology can not only improve agricultural output, but the economic efficiency of that output as well. Through a global lens, the book approaches the subject from a technical perspective, providing important knowledge and insights for effective and efficient implementation and utilization of machine learning. As artificial intelligence techniques are being used to increase yield through optimal planting, fertilizing, irrigation, and harvesting, these are only part of the complex picture which must also take into account the economic investment and its optimized return. The performance of machine learning models improves over time as the various mathematical and statistical models are proven. Presented in three parts, Application of Machine Learning in Smart Agriculture looks at the fundamentals of smart agriculture; the economics of the technology in the agricultural marketplace; and a diverse representation of the tools and techniques currently available, and in development. This book is an important resource for advanced level students and professionals working with artificial intelligence, internet of things, technology and agricultural economics. - Addresses the technology of smart agriculture from a technical perspective - Reveals opportunities for technology to improve and enhance not only yield and quality, but the economic value of a food crop - Discusses physical instruments, simulations, sensors, and markets for machine learning in agriculture |
| digital marketing in agriculture: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing in agriculture: Marketing of Agricultural Products Richard Louis Kohls, Joseph N. Uhl, 2002 The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing. |
| digital marketing in agriculture: Promotion and Marketing Communications Umut Ayman, Anıl Kemal Kaya, 2020-07-08 This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes. |
| digital marketing in agriculture: Digital agriculture in FAO projects in sub-Saharan Africa Food and Agriculture Organization of the United Nations, 2024-03-14 The Food and Agriculture Organization of the United Nations (FAO) is spearheading efforts to leverage digitalization for sustainable agrifood systems. This publication provides a roadmap for accelerating the adoption of impactful digital solutions across the Africa region. With Wageningen University and Research (WUR), the publication offers an in-depth exploration of the current landscape of FAO’s digital agriculture interventions across sub-Saharan Africa, dissecting key projects and their impact on crop production, risk reduction, and value chain enhancement. Through an extensive survey and analysis of 72 projects spanning various agricultural subsectors, the publication sheds light on the prevalence of digital tools in enhancing crop production and livestock management, and on the disparities in digital adoption across different subregions. The publication underscores the critical role of digital literacy and infrastructure in driving the success of digital agriculture initiatives, emphasizing the imperative of inclusivity. It also highlights the need for fostering awareness, building capacity, and advocating for improved digital access and governance to unlock the full potential of digital solutions for Africa. Among the key findings are the predominant use of simpler digital technologies such as mobile applications and SMS services, signalling the importance of user-friendly solutions tailored to the needs of farmers. However, it also underscores the necessity of embracing more advanced technologies to address complex challenges such as climate resilience and supply chain management. |
| digital marketing in agriculture: Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence Munna, Afzal Sayed, Shaikh, Md Sadeque Imam, Kazi, Baha Uddin, 2023-08-01 Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians. |
| digital marketing in agriculture: Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) Sikandar Ali Qalati, Mohd Farid Mohd Sharif, Mohd. Khairie Ahmad, Dragana Ostic, 2024-01-29 This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) to be held in November 2023. This conference takes bringing together global wisdom in scientific innovation to promote high-quality development as the theme and focuses on cutting-edge research fields including Social Development and Media Communication. SDMC 2023 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange! 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) will conduct in-depth discussions on the impact of social development on media communication and the impact of media communication on social development. Scholars in relevant fields are cordially invited to participate. We warmly invite you to participate in SDMC 2023 and look forward to seeing you in Xishuang Banna,China. |
| digital marketing in agriculture: Enabling the Business of Agriculture 2019 World Bank Group, 2019-11-18 Enabling the Business of Agriculture 2019 presents indicators that measure the laws, regulations and bureaucratic processes that affect farmers in 101 countries. The study covers eight thematic areas: supplying seed, registering fertilizer, securing water, registering machinery, sustaining livestock, protecting plant health, trading food and accessing finance. The report highlights global best performers and countries that made the most significant regulatory improvements in support of farmers. |
| digital marketing in agriculture: Marketing Trends For Organic Food In The 21st Century George Baourakis, 2004-03-23 The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. |
| digital marketing in agriculture: Evolution and Advances in Computing Technologies for Industry 6.0 C. Kishor Kumar Reddy, Srinath Doss, Surbhi Bhatia Khan, Abdulmajeed Alqhatani, 2024-12-19 This book provides a comprehensive exploration of Industry 6.0, which marks the convergence of intelligent systems, machine learning (ML), deep learning, and human–robot collaboration (HRC) in various sectors. It focuses on how these technologies enable businesses to harness insights from vast datasets, optimize operations, forecast maintenance requirements, and mitigate outages. In this comprehensive book, the authors cover the major aspects of Industry 6.0, including the latest advances in technology, new applications, and the many challenges that accompany the process that is changing it. This book acts as a compass, guiding readers through the labyrinth of Industry 6.0, revealing the complex interactions between technologies, new applications, innovations, and business ecosystems. From a multidisciplinary perspective, the book explores the far‐reaching impact of Industry 6.0 on the business world, revealing its potential to increase productivity, improve decision‐making, and open new opportunities for development. Discusses the transformative impact of Industry 6.0 driven by the convergence of artificial intelligence (AI), ML, and the industrial internet of things (IIoT) in manufacturing Explores the transformative potential of HRC in modern manufacturing, emphasizing the ability of HRC to boost productivity, flexibility, and safety Compares several service models in cloud computing, with a focus on private, public, and community cloud deployment methods Presents information about autism spectrum disorder (ASD) in children and the advanced technology of convolutional neural networks used to detect autism in children Describes the accurate diagnosis of Alzheimer’s disease through integrating state‐of‐the‐art technologies, especially deep learning Focuses on digital adaptation in India’s agricultural sector, especially Uttar Pradesh, highlighting challenges and prospects Presents a visionary leap into Agriculture 6.0, where technology and tradition converge for sustainable farming solutions Provides the mitigation strategies for climate change over multiple locations Explores the transformative impact of recent computational intelligence advancements in vehicle surveillance and recognition, particularly through CCTV analysis Focuses on the exploration and development of a supply chain network design (SCND) model of milk products This book will be of interest to researchers, academics, practitioners, technology providers, undergraduate and postgraduate students, scholars, consultants, advisors, and doctors. It can be used by undergraduate and postgraduate students pursuing Industry 6.0 programs in computer science and engineering across the globe. |
| digital marketing in agriculture: Opportunities and Strategic Use of Agribusiness Information Systems Che, Ferdinand Ndifor, Strang, Kenneth David, Vajjhala, Narasimha Rao, 2020-12-18 Due to such factors as poor economic conditions, climate change, and conflict, food security remains an issue around the world and especially in developing nations. Rapid changes in technology over the last decade has brought a renewed focus on how information and communication technologies (ICTs) and application systems are deployed to improve rural competitiveness. Unfortunately, agricultural stakeholders in developing countries, particularly in Africa, have not been able to reap comparable benefits from adopting agricultural information systems as compared to their counterparts in the developed economies. Understanding the challenges that hinder the effective adoption of agricultural information systems and identifying opportunities or innovations is imperative to improve the agricultural sectors and overcome the problems in these developing economies. Opportunities and Strategic Use of Agribusiness Information Systems is an essential reference book that examines the key challenges that hinder the effective adoption of agricultural information systems. Moreover, it identifies and evaluates opportunities for the strategic deployment of ICTs and information systems to drive agricultural development for the benefit of agricultural sector stakeholders in emerging countries. While highlighting such topics as agricultural entrepreneurship, food value chain, and innovation systems, it is intended to provide sound and relevant frameworks and tools that will aid agricultural industry practitioners, smallholder farmers, and managers of agricultural extension systems looking to make more effective and responsible decisions when selecting, planning, deploying, and managing agribusiness information systems. It is additionally targeted for agricultural funding organizations, government policymakers, academicians, researchers, and students concerned with exploiting the potential of a variety of ICTs and information systems in the quest to achieve food security and poverty reduction in emerging economies. |
| digital marketing in agriculture: Modern Techniques for Agricultural Disease Management and Crop Yield Prediction Pradeep, N., Kautish, Sandeep, Nirmala, C.R., Goyal, Vishal, Abdellatif, Sonia, 2019-08-16 Since agriculture is one of the key parameters in assessing the gross domestic product (GDP) of any country, it has become crucial to transition from traditional agricultural practices to smart agriculture. New agricultural technologies provide numerous opportunities to maximize crop yield by recognizing and analyzing diseases and other natural variables that may affect it. Therefore, it is necessary to understand how computer-assisted technologies can best be utilized and adopted in the conversion to smart agriculture. Modern Techniques for Agricultural Disease Management and Crop Yield Prediction is an essential publication that widens the spectrum of computational methods that can aid in agriculture disease management, weed detection, and crop yield prediction. Featuring coverage on a wide range of topics such as soil and crop sensors, swarm robotics, and weed detection, this book is ideally designed for environmentalists, farmers, botanists, agricultural engineers, computer engineers, scientists, researchers, practitioners, and students seeking current research on technology and techniques for agricultural diseases and predictive trends. |
| digital marketing in agriculture: Smart Agricultural Services Using Deep Learning, Big Data, and IoT Gupta, Amit Kumar, Goyal, Dinesh, Singh, Vijander, Sharma, Harish, 2020-10-30 The agricultural sector can benefit immensely from developments in the field of smart farming. However, this research area focuses on providing specific fixes to particular situations and falls short on implementing data-driven frameworks that provide large-scale benefits to the industry as a whole. Using deep learning can bring immense data and improve our understanding of various earth sciences and improve farm services to yield better crop production and profit. Smart Agricultural Services Using Deep Learning, Big Data, and IoT is an essential publication that focuses on the application of deep learning to agriculture. While highlighting a broad range of topics including crop models, cybersecurity, and sustainable agriculture, this book is ideally designed for engineers, programmers, software developers, agriculturalists, farmers, policymakers, researchers, academicians, and students. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik …
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a …
