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| digital marketing campaign example: The Best Digital Marketing Campaigns in the World Damian Ryan, Calvin Jones, 2011-06-03 With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. |
| digital marketing campaign example: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2012-10-12 Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. |
| digital marketing campaign example: Marketing That Works Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau, 2007-03-21 Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software! |
| digital marketing campaign example: The Best Digital Marketing Campaigns in the World II Damian Ryan, 2014-03-03 In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. |
| digital marketing campaign example: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing campaign example: Disruptive Marketing Geoffrey Colon, 2016-08-09 With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory! |
| digital marketing campaign example: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing campaign example: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing campaign example: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, 2016-11-18 Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. |
| digital marketing campaign example: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing campaign example: Introduction to Digital Marketing 101 Cecilia Figueroa, 2019-09-17 Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch |
| digital marketing campaign example: Digital Marketing Planning Emiliano Giovannoni, 2020-01-22 A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy. |
| digital marketing campaign example: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2019-11-04 Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html |
| digital marketing campaign example: Digital Marketing Essentials Dr. Shenki Tyagi, Sahil Kohli, Nandini Gupta, Vajha Viharika, 2024-07-08 |
| digital marketing campaign example: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-08-25 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing campaign example: Marketing in the Round Gini Dietrich, Geoff Livingston, 2012-04-24 Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers |
| digital marketing campaign example: Digital Marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, 2024-07-12 Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs. |
| digital marketing campaign example: 10 Sectors of Digital Marketing John Maxwell, 2023-04-09 Introducing 10 Sectors of Digital Marketing, the ultimate guide to understanding the basics of digital marketing. This e-book from Bookzon World provides a comprehensive overview of the 10 best parts of digital marketing, allowing you to develop a strong foundation for your online marketing efforts. Inside this e-book, you'll discover the key concepts, strategies, and techniques that make digital marketing so effective, including SEO, content marketing, social media marketing, email marketing, and more. With clear explanations and real-world examples, 10 Sectors of Digital Marketing is the perfect resource for anyone looking to master the art of online marketing. Whether you're new to the world of digital marketing or looking to expand your knowledge and skills, this e-book is an essential resource that you won't want to miss. So don't wait – get your copy today and start building your digital marketing skills with confidence! |
| digital marketing campaign example: Digital Marketing Annmarie Hanlon, 2021-12-15 An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics. |
| digital marketing campaign example: Digital Marketing Strategy Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero, 2023-07-01 This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. |
| digital marketing campaign example: The Art of Digital Marketing Ian Dodson, 2016-04-18 The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. |
| digital marketing campaign example: Digital Marketing Fundamentals Ivan Bosnjak, In this fast-paced digital age, a strong online presence is essential for any business to thrive. But with so many platforms and strategies available, it can be overwhelming to know where to start. That's where Digital Marketing Foundations comes in. This comprehensive guide takes you through the fundamental principles of digital marketing, from building a website to creating a social media strategy. With step-by-step instructions and real-world examples, you'll learn how to: • Develop a brand identity that resonates with your target audience • Optimize your website for search engines to drive traffic • Craft compelling content that engages your customers • Utilize social media to build a loyal following • Measure your success and refine your strategy for maximum impact Whether you're a small business owner or a marketing professional, Digital Marketing Foundations will provide you with the knowledge and tools you need to build a successful online presence. Start building your digital marketing strategy today and watch your business grow! |
| digital marketing campaign example: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Ana Cruz, 2020-04-28 The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community. |
| digital marketing campaign example: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Pereira, Inês Veiga, Pires, Paulo Botelho, Santos, José Duarte, 2023-11-14 As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs. |
| digital marketing campaign example: Digital Mental Health Rob Waller, Omer S. Moghraby, Mark Lovell, 2023-12-07 Empowers readers to capitalise on digital and technological advances to develop mental health services and meet rising demands. |
| digital marketing campaign example: Social Media Strategy Phillip G. Clampitt, 2017-07-27 Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management. —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers. |
| digital marketing campaign example: The SAGE Handbook of Social Media Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-16 Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media |
| digital marketing campaign example: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| digital marketing campaign example: Conservation Research, Policy and Practice William J. Sutherland, Peter N. M. Brotherton, Zoe G. Davies, Nancy Ockendon, Nathalie Pettorelli, Juliet A. Vickery, 2020-04-16 Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core. |
| digital marketing campaign example: 77 Building Blocks of Digital Transformation Jace An, 2019-04-11 In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in '77 Building Blocks of Digital transformation: The Digital Capability Model' that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book covers:1. Digital Customer Experience Management -Digital Customer Journey Management -User Research -Usability Analysis -User Experience Designing -User Experience Testing 2. Social Interaction -Social Listening -Social Media Marketing -Social Media Servicing -Online Community Management -Rating & Review Management -Content Moderation -Social Crisis Management3. Digital Marketing -Digital Brand Marketing -Search Engine Optimization -Paid Search -Content Targeting -Affiliate Marketing -Online Advertising -Digital Campaign Management -Lead Management -Marketing Offer Management -Email Marketing -Mobile Marketing -Marketing Automation -Conversion Rate Optimization4. Digital Commerce -Online Merchandising -Shopping Cart & Checkout -Payments & Reconciliation -Order Management & Fulfillment -Account Management & Self-Service5. Digital Channel Management -Channel Mix & Optimization -Cross-Business Integration -Cross-Channel Integration -Multi-Device Presentation6. Knowledge & Content Management -Knowledge Collaboration -Knowledge Base Management -Content Lifecycle Management -Digital Asset Management -Content Aggregation & Syndication -Web Content Management7. Customization & Personalization -Customer Preference Management -Customer Communication Management -Social Behaviour Management -Interaction Tracking & Management -Customer Loyalty Management -Digital Customer Services8. Digital Intelligence -Product Similarity Analytics -Customer Insights -Customer Segmentation -Conversion Analytics -Digital Marketing Effectiveness -Big Data Analytics -Web Analytics -Reporting & Dashboard9. Digital Data Management -Non-relational Data Management -Distributed Data Store Management -Enterprise Search -Master Data Management -Data Quality Management -Digital Data Policy Management10. Digital Infrastructure Management -On-Demand Provisioning -User Interaction Services -Process Integration Services -Parallel Processing Services -Federated Access Management -Digital Continuity Management11. Digital Alignment -Digital Innovation -Digital Planning -Digital Governance -Cross-Boundary Collaboration -Digital Journey Readiness12. Digital Development & Operations -Digital Program & Project Management -Digital Design Authority -Digital Capability Development -Digital Capability Introduction -Digital Service Operations -Digital Quality Management |
| digital marketing campaign example: Digital Marketing Strategy Simon Kingsnorth, 2022-05-03 Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. |
| digital marketing campaign example: Guerrilla P.R. Michael Levine, 1994-01-07 The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. |
| digital marketing campaign example: Scope and impact of digital marketing strategies for promoting breast-milk substitutes , 2022-04-28 Digital technologies are increasingly used for marketing food products throughout the world. Although the International Code of Marketing of Breast-milk Substitutes specifies that there should be no advertising or other form of promotion of breast-milk substitutes to the general public, the Code does not directly address many of the specific strategies used in digital marketing. In November 2020, the World Health Assembly requested that WHO review current evidence and prepare a report describing how digital marketing strategies are being used for the promotion of breast-milk substitutes. This report examines in greater depth the scope, techniques and impact of digital marketing strategies for the promotion of breast-milk substitutes. |
| digital marketing campaign example: Content Production for Digital Media Jay Daniel Thompson, John Weldon, 2022-02-11 This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter. |
| digital marketing campaign example: Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| digital marketing campaign example: Digital Marketing Alan Charlesworth, 2014-07-25 Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. |
| digital marketing campaign example: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2021-07-05 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. |
| digital marketing campaign example: How to Learn Digital Marketing from Scratch and Alone - Volume 03 Max Editorial, 2024-07-30 What is Influencer Marketing? Influencer marketing is a strategy that uses the influence of people or entities with great reach and credibility to promote products or services. These influencers, who can be celebrities, niche-specific experts, or thought leaders, help brands reach their target audiences more effectively and authentically than traditional advertising methods. This approach is based on the principle that recommendations made by reputable and trustworthy figures have a greater impact on consumers' purchasing decisions. Instead of just relying on a brand's direct message, consumers tend to engage more with the message when it comes from someone they admire or trust. Evolution and Growth of the Sector Influencer marketing is not a new concept, but its popularity has exploded with the growth of social media. Platforms such as Instagram, YouTube and TikTok have created a fertile environment for the emergence of new influencers and the evolution of influencer marketing strategies. In recent years, the evolution of social platforms and the increased use of digital media have transformed influencer marketing into an essential tool for brands. Companies have realized that influencer-led campaigns often result in a more significant return on investment (ROI) than traditional advertising campaigns. Impact on Companies' Marketing Strategy Authenticity and Credibility : Influencers have the power to offer an authentic and credible perspective on products and services. Partnering with influencers who share the brand’s values and style can increase public trust in the brand. Precise Targeting : Influencers often have highly segmented audiences. This allows brands to target specific niches more effectively than with mass advertising campaigns. Increased Engagement : Influencer marketing campaigns tend to generate higher levels of engagement. Influencer followers are more likely to interact with promoted content, resulting in greater visibility and impact. Content Generation : Influencers often create high-quality content that brands can reuse in their own campaigns. This not only saves time and resources but also enriches the brand's online presence. Social Proof : Recommendations from influencers act as social proof that can convince other consumers to try a product or service. Conclusion Influencer marketing has become a key part of modern marketing strategies due to its ability to connect brands with consumers in a more personal and authentic way. With the continued growth of social media and the evolution of digital platforms, influencer marketing is set to continue to play a significant role in the way brands communicate with their target audiences. |
| digital marketing campaign example: eMarketing Raymond Frost, Alexa K. Fox, Terry Daugherty, 2022-11-15 eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer. The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories and let’s get technical boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank. |
| digital marketing campaign example: Digital Mrketing: Your Path to Digital success and Passive Income Laila Rahimi Parsiyar, 2024-04-15 This digital marketing course, The Rights to Resell, is designed to help you make passive income for yourself. It's written as a guide to equip you with the knowledge and skills you need to succeed in the digital marketing landscape. Whether you are a seasoned marketer looking to expand your digital horizons or a newcomer in the digital world, |
DIGITAL ADVERTISING PLAN TEMPLATE EXAMPLE
Write a concise overview of your digital advertising plan's main objectives and strategies. This digital advertising plan outlines the strategic approach to our upcoming campaign aimed at …
DIGITAL MARKETING STRATEGY & PLAN - Lemonoids
It’s a sample digital marketing strategy and plan to act on Research and Development, Website Quality Audits, Link Building Strategies, Paid Advertisements, Social Enhancements, Email & …
DIGITAL MARKETING STRATEGY PLANNING TEMPLATE
Create a detailed digital marketing plan defining the digital channel strategy for each major market / proposition to provide focus and direction for the future. Make sure your digital plan is well …
CREATING A DIGITAL MARKETING CAMPAIGN
Today, we’re only going to focus on the promotional elements of marketing, in particular, how to build a digital marketing campaign. Within that we will focus specifically on building a campaign …
DIGITAL MARKETING STRATEGY GUIDE - bgateway.com
This entry-level guide to digital marketing strategy will look to present an overview of the digital marketing landscape and provide an introduction to basic digital marketing concepts.
CASE STUDY Mastering the Digital Marketing Plan
This template is for a digital marketing strategy – an ongoing business activity rather than a one-off campaign. It’s useful for briefing a digital agency as well as a tool for articulating a digital …
20 of the Best Marketing & Advertising Campaigns - HubSpot
When you think about marketing and advertising content, it’s not uncommon for the following questions to come to mind: How can we earn more customers? How can we upsell our existing …
Digital Marketing Guidebook - Griffith University
This digital marketing guidebook introduces you to the 5-step digital marketing process. Following this guidebook equips you with the skills you need to develop and execute a leading digital …
What is a Marketing Campaign? - Adobe Experience Cloud
In this guide, we’ll walk you through the steps of building an effective marketing campaign and measuring its results. Through real-life examples, you'll gain the understanding you need to …
Creative Digital Marketing Campaigns for Hospitality and …
This campaign, an example of digital marketing power, featured two components (diariodemarketing, 2017): 1. A website was created to which all fans of Carlos Vives and …
Digital Marketing Strategy Planning Template
This template will help you rapidly review and present a simple digital marketing strategy. It is based on the Smart Insights RACE Framework and six pillars of digital marketing success which ensures …
Unit 17: Digital Marketing - Pearson qualifications
looking at a range of digital marketing campaigns and trying to identify a specific objective (e.g. lead generation, brand awareness or customer retention), and the strategy used (video …
How to Plan, Develop, Execute and Track an Integrated …
Successful marketing campaigns -- both in terms of eficiency and impact -- are integrated and delivered via multiple channels and media. In this report, we’ll explore a high-level overview and …
ADVERTISING PLAN TEMPLATE EXAMPLE - Smartsheet
This advertising plan outlines the strategic approach for the upcoming campaign to promote our new product launch. This comprehensive plan encompasses the key objectives, target …
Digital Marketing Strategy eBook
In this guide, we are going to provide you with everything that you need to implement your digital marketing strategy. We are going to teach you short -cuts to getting results fast, and surefire …
Understanding digital marketing strategy - Adobe Experience …
An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every strategy …
Unit 34: Digital Marketing - UniCourse
Digital marketing techniques to encourage customer acquisition, conversion and retention, e.g. SEO, display and video advertising, email marketing, pay-per-click advertising.
DIGITAL MARKETING BENCHMARKING TEMPLATES - David …
Take your digital marketing to the next level with our capability assessment. Use our visual checklist to audit how well your business or clients are exploiting their digital channels to identify and …
DIGITAL MARKETING STRATEGY GUIDE - bgateway.com
This intermediate guide to digital marketing strategy will focus on guiding you on how to optimise and improve your digital marketing by taking a more strategic view, with the ultimate aim of …
Digital Marketing 101 - Adobe Experience Cloud
Digital and engagement marketing work seamlessly together to get your customers' attention and improve campaign results. In this guide, we'll cover the channels and tactics you can use to …
DIGITAL ADVERTISING PLAN TEMPLATE EXAMPLE
Write a concise overview of your digital advertising plan's main objectives and strategies. This digital advertising plan outlines the strategic approach to our upcoming campaign aimed at …
DIGITAL MARKETING STRATEGY & PLAN - Lemonoids
It’s a sample digital marketing strategy and plan to act on Research and Development, Website Quality Audits, Link Building Strategies, Paid Advertisements, Social Enhancements, Email & …
DIGITAL MARKETING STRATEGY PLANNING TEMPLATE
Create a detailed digital marketing plan defining the digital channel strategy for each major market / proposition to provide focus and direction for the future. Make sure your digital plan is well …
CREATING A DIGITAL MARKETING CAMPAIGN
Today, we’re only going to focus on the promotional elements of marketing, in particular, how to build a digital marketing campaign. Within that we will focus specifically on building a …
DIGITAL MARKETING STRATEGY GUIDE - bgateway.com
This entry-level guide to digital marketing strategy will look to present an overview of the digital marketing landscape and provide an introduction to basic digital marketing concepts.
CASE STUDY Mastering the Digital Marketing Plan
This template is for a digital marketing strategy – an ongoing business activity rather than a one-off campaign. It’s useful for briefing a digital agency as well as a tool for articulating a digital …
20 of the Best Marketing & Advertising Campaigns - HubSpot
When you think about marketing and advertising content, it’s not uncommon for the following questions to come to mind: How can we earn more customers? How can we upsell our …
Digital Marketing Guidebook - Griffith University
This digital marketing guidebook introduces you to the 5-step digital marketing process. Following this guidebook equips you with the skills you need to develop and execute a leading digital …
What is a Marketing Campaign? - Adobe Experience Cloud
In this guide, we’ll walk you through the steps of building an effective marketing campaign and measuring its results. Through real-life examples, you'll gain the understanding you need to …
Creative Digital Marketing Campaigns for Hospitality and …
This campaign, an example of digital marketing power, featured two components (diariodemarketing, 2017): 1. A website was created to which all fans of Carlos Vives and …
Digital Marketing Strategy Planning Template
This template will help you rapidly review and present a simple digital marketing strategy. It is based on the Smart Insights RACE Framework and six pillars of digital marketing success …
Unit 17: Digital Marketing - Pearson qualifications
looking at a range of digital marketing campaigns and trying to identify a specific objective (e.g. lead generation, brand awareness or customer retention), and the strategy used (video …
How to Plan, Develop, Execute and Track an Integrated …
Successful marketing campaigns -- both in terms of eficiency and impact -- are integrated and delivered via multiple channels and media. In this report, we’ll explore a high-level overview …
ADVERTISING PLAN TEMPLATE EXAMPLE - Smartsheet
This advertising plan outlines the strategic approach for the upcoming campaign to promote our new product launch. This comprehensive plan encompasses the key objectives, target …
Digital Marketing Strategy eBook
In this guide, we are going to provide you with everything that you need to implement your digital marketing strategy. We are going to teach you short -cuts to getting results fast, and surefire …
Understanding digital marketing strategy - Adobe Experience …
An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every …
Unit 34: Digital Marketing - UniCourse
Digital marketing techniques to encourage customer acquisition, conversion and retention, e.g. SEO, display and video advertising, email marketing, pay-per-click advertising.
DIGITAL MARKETING BENCHMARKING TEMPLATES
Take your digital marketing to the next level with our capability assessment. Use our visual checklist to audit how well your business or clients are exploiting their digital channels to …
DIGITAL MARKETING STRATEGY GUIDE - bgateway.com
This intermediate guide to digital marketing strategy will focus on guiding you on how to optimise and improve your digital marketing by taking a more strategic view, with the ultimate aim of …
Digital Marketing 101 - Adobe Experience Cloud
Digital and engagement marketing work seamlessly together to get your customers' attention and improve campaign results. In this guide, we'll cover the channels and tactics you can use to …
