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| digital marketing awards 2023: Digital Marketing Made Easy: Tips and Tricks for Everyone Halim Dwi Putra, 2024-01-05 “Digital Marketing Made Easy: Tips and Tricks for Everyone” is a guiding beacon through the intricate landscape of contemporary digital marketing. This insightful book contends that in the age of digital connectivity, writing stands as a paramount force, shaping the success of marketing strategies. It unveils writing as more than a conveyance of information, portraying it as an art form essential for crafting compelling narratives that resonate with today’s discerning consumers. In this dynamic exploration, the book underscores the evolving nature of digital marketing, emphasizing the written word as the primary currency for capturing attention in a competitive online space. Beyond the theory of effec- tive writing, the narrative delves into the practicalities of content implementa- tion and distribution, urging marketers to adapt to trends, respond to algorithmic shifts, and refine writing strategies for enduring competitiveness in the digital milieu. |
| digital marketing awards 2023: Contemporary Issues in Digital Marketing Outi Niininen, 2021-11-29 This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation. |
| digital marketing awards 2023: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024-08-05 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. |
| digital marketing awards 2023: Starting an Online Business and Internet Marketing 2023: Ultimate Guide to Setting Up an E-Commerce Website and Digital Marketing For Business Sonja Holder, 2022-12-23 Guide to Setting up and Running an E-Commerce Website and Digital Marketing 2023 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO). - Driving more traffic through social media, and other digital marketing techniques. - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns, such as Google Ads. - How to do email marketing. - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense. - The elements of good web design. Who is this Book for? This book is intended for small businesses, start-ups, and entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google’s search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. |
| digital marketing awards 2023: Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence Munna, Afzal Sayed, Shaikh, Md Sadeque Imam, Kazi, Baha Uddin, 2023-08-01 Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians. |
| digital marketing awards 2023: The Most Admired International Schools in 2023 | April Vol 01 The Business Fame Magazine, 2023-04-27 The Business Fame's latest edition “The Most Admired International Schools in 2023” has featured schools which provide a supportive and inclusive environment where students feel valued and connected to their peers and teachers. This sense of community helps students feel more engaged and motivated in their education, leading to greater success in the future. The cover has Thames British School Group has been a leading provider of world-class education to students from all corners of the world. With a commitment to excellence and a strong track record of delivering outstanding academic programmes, this distinguished chain of international schools has earned a reputation for its effective management practices and comprehensive learning experiences. With a wide network of schools across Europe, the Thames British School Group is a popular choice for parents looking for the highest standard of education for their children. The school offers a broad range of educational programmes catering for students from early years up to 19 years, imparting the knowledge, skills, and confidence they need to succeed in today's global community. In this special edition, let us share similar, interviews with many such dedicated educational institutes in order to raise awareness about their contributions to making the world a better place. |
| digital marketing awards 2023: Advertising in the Digital Age Sevil Yesiloglu, Joyce Costello, 2024-04-27 A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication. |
| digital marketing awards 2023: ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 Fernando Moreira, Shital Jayantilal, 2023-09-21 |
| digital marketing awards 2023: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing awards 2023: Xpert Times Magazine 30 Under 30 Edition December 2023 Xpert Times Magazine, 2023-12-31 Xpert Times Magazine 30 Under 30 Edition December 2023 includes the top individuals from Indian Film Industry. |
| digital marketing awards 2023: Karnataka Current Affairs Year Book 2023-2024 MYUPSC, Karnataka Current Affairs & General Knowledge Yearbook 2023-2024: KPSC Karnataka Current Affairs Year Book 2023-24 Useful for KPSC State PSC and all other competitive exams preparation. It gives us immense pleasure in presenting the Karnataka Current Affairs Yearbook 2023, Useful for KPSC State PSC and all other competitive exams. This book deals with the relevant features and topics of Current affairs of State in a systematic and comprehensive manner by the use of simple and concise language for easy and quick understanding. Karnataka Current Affairs & General Knowledge Yearbook 2023 Karnataka Current Affairs Yearbook 2023 What will you get? You will get: 1. Current Affairs of Karnataka including Budget 2023-24 (18 Months) 2. General Studies of Karnataka 3. Practice MCQs |
| digital marketing awards 2023: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| digital marketing awards 2023: ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 2 Fernando Moreira, Shital Jayantilal, 2023-09-21 |
| digital marketing awards 2023: Sell Anything Online Anaita Sarkar, 2021-01-10 An actionable digital marketing playbook to help grow e-commerce businesses in Australia |
| digital marketing awards 2023: Marketing, Print and Interactive E-Text Greg Elliott, Ingo Bentrott, 2023-09-15 |
| digital marketing awards 2023: Business Strategy E Magazine - June 2023 , 2023-06-01 Welcome to June edition of the magazine, where we bring you insightful articles on some of the most pressing issues of our time. In this edition, we focus on some of the contemporary subjects again. The rate of unemployment has been a major concern for many countries, and in our first article, we delve into the change of labour market and root causes of this problem and suggest possible solutions to address it. As the world continues to grapple with the COVID-19 pandemic, remote working has become the new norm for many people. Dr. Mythili Kolluru explores the benefits and challenges of remote working and provide tips on how to make the most of this new way of working. Anger management is another issue that affects many people, and in this article, Dr. Neeta Pant provides practical tips on how to manage anger and maintain healthy relationships. Research in quality education is crucial for the development of any society, and in our fourth article, Dr. Sanjay Agarwal highlights some of the latest research findings in this field and their potential impact on education systems around the world. Finally, we take a closer look at the consumer retail market and provide insights into the latest trends and innovations in this sector. Travel is an important aspect of our lives, and in our travel diary, we showcase Bora Bora, one of the most exciting travel destinations around the world. We hope you enjoy reading this edition of the magazine and find the articles informative and thought-provoking. As always, we welcome your feedback and suggestions for future editions. |
| digital marketing awards 2023: ICTR 2023 6th International Conference on Tourism Research Dr Eirini Vlassi , Dr Despina Konstantinides , 2023-06-08 |
| digital marketing awards 2023: Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes World Health Organization, 2023-10-03 WHO has long recommended marketing restrictions in the contexts of tobacco and nicotine products, alcoholic beverages, foods and beverages with respect to children, and breastmilk substitutes. But the question of how to implement these recommendations has become more complex as digital media has grown and large online platforms have centered their businesses around advertising, and specifically around targeting of advertising to consumers based on their online activity or personal data they have shared. As a response to these challenges, this technical product examines how restrictions on digital marketing are implemented by Member States as part of broader marketing restrictions, describes current challenges specific to digital marketing and provides policy options and approaches that Member States can adopt to strengthen the design and implementation of restrictions. |
| digital marketing awards 2023: Airport Marketing Strategies Lázaro Florido-Benítez, 2024-10-24 Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors. |
| digital marketing awards 2023: Winfluence Jason Falls, 2021-02-23 Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions. |
| digital marketing awards 2023: Marketing Case Studies in Emerging Markets Dilip S. Mutum, |
| digital marketing awards 2023: The Naysayer’s Book Club: 26 Singaporeans You Need to Know Simon Vincent, 2019-02-15 In 26 conversations with 26 naysayers, this book is aimed at reflecting the spectrum of naysaying in Singapore's civil society. Each person is interviewed against the backdrop of his or her bookcase, putting front and centre a life of ideas and imagination. This is a book club for curious minds. We need more naysayers... We need to create new formulas, which you can't until you attack and challenge every sacred cow. — Kishore Mahbubani, former dean of the Lee Kuan Yew School of Public Policy Featured: Tan Tarn How Constance Singam Tay Kheng Soon Yeoh Lam Keong Cherian George Claire Leow Remy Choo Zheng Xi Teo Soh Lung Thirunalan Sasitharan Jennifer Teo Dan Wong Chua Beng Huat Kirsten Han Filzah Sumartono Alex Au Martyn See June Chua William SW Lim M. Ravi Loo Zihan Vanessa Ho Mohamed Imran Mohamed Taib Seelan Palay Sonny Liew Margaret Thomas Thum Ping Tjin |
| digital marketing awards 2023: Embracing Technological Advancements for Lifelong Learning Hawamdeh, Mahmoud M. Kh., Abdelhafid, Faiz, 2024-04-05 Throughout the educational industry the need to comprehend and navigate the profound transformations underway in the realm of continuing education remains a pressing challenge. As technological advancements accelerate at an unprecedented pace, traditional educational systems are being upended, leaving educators grappling with many questions. The emergence of digital technologies in education introduces a host of complex issues and opportunities. One such opportunity is the application of technologies that can address important issues and open new horizons for those that teach. > At the forefront of academic exploration and innovation is Embracing Technological Advancements for Lifelong Learning, a book of robust research covering an era where the digital revolution is reshaping education. This book brings insights into in-depth investigations of how digital technologies are transforming the landscape of continuing education. It delves deep into the strategies, resources, and best practices that organizations can harness to unlock the full potential of digital transformation. Covering a wide spectrum of issues, from e-learning platforms to virtual and augmented reality, artificial intelligence to mobile learning, this book is a comprehensive guide that showcases the real-world impact of digital transformation through compelling case studies and actionable ideas. |
| digital marketing awards 2023: Trends, Challenges, and Practices in Contemporary Strategic Management M?zrak, Filiz, 2024-01-10 Modern business dynamics are an intricate and strategic landscape that underpins organizational triumphs despite today’s turbulent market. Those fervently exploring the symbiosis of theory and reality within the strategic realm of contemporary strategic management require a solid understanding of the concept, and they can now enhance this journey with Trends, Challenges, and Practices in Contemporary Strategic Management. This seminal work unfurls a tapestry of erudition, guiding its readers through the corridors of contemporary strategic management. Targeting a diverse readership encompassing academicians, researchers, students, and industry leaders, the book’s scope is as expansive as its subject matter. For scholars and researchers, its pages unfold a treasure trove of contemporary strategic management theories, their evolution, and cutting-edge practices. Practitioners entrusted with steering strategic compasses will glean a pragmatic arsenal of insights and best practices, their leadership acumen fortified to navigate the most tempestuous waters of organizational strategy. Covering from disruptive innovation and strategic leadership in a digital epoch to sustainability, global strategy, and the pivotal role of artificial intelligence in shaping strategies, this book mirrors the ever-evolving cadence of contemporary strategic management. |
| digital marketing awards 2023: Handbook of Research on Global Perspectives on International Advertising Krom, Ipek, 2022-06-24 International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students. |
| digital marketing awards 2023: Omnichannel Retail Tim Mason, Miya Knights, 2019-04-03 FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape. |
| digital marketing awards 2023: Contemporary Trends in Innovative Marketing Strategies Barbosa, Belem, 2024-02-19 In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing. |
| digital marketing awards 2023: Contest Matthew Reilly, 2007-11-10 The thrilling international bestseller from Australia's favourite novelist, author of the Scarecrow series and Jack West Jr series with new novel Mr Einstein's Secretary out now. Reilly hurls readers into an adrenaline-drenched thrill ride ... impossible to put down. Orlando Sentinel Reilly ... can inspire awe. Speed demons, take note. Publishers Weekly The New York State Library. A silent sanctuary of knowledge; a 100-year-old labyrinth of towering bookcases, narrow aisles and spiralling staircases. For Doctor Stephen Swain and his eight-year-old daughter, Holly, it is the site of a nightmare. For one night, the State Library is to be the venue for a contest. A contest in which Stephen Swain is to compete - whether he likes it or not. The rules are simple: seven contestants will enter, only one will leave. With his daughter in his arms, Swain is plunged into a terrifying fight for survival. He can choose to run, to hide or to fight - but if he wants to live, he has to win. Because in a contest like this, unless you leave as the victor, you do not leave at all. Fans of Clive Cussler, Tom Clancy and Michael Crichton will love Matthew Reilly. |
| digital marketing awards 2023: Street Cars 101 Magazine- November 2023 Issue 30 Street Cars 101 Magazine, 2023-11-28 Street Cars 101 Magazine- November 2023 Issue 30- SEMA EDITION This year, we went all out! Featured in this month's issue: Instagram Tags: @semashow @sema_photos @jaxwaxcarcareproducts @car_scene_report @imagesbystonephotography @ffracing19 @raptorjunkies @ticketplazaonline @autoplazadeals @larry_chen_foto @afterdarkspeed @officialracewars @donnie_limbock @beefy1 @rdmbuilds @oraclelights @kblock43 @liakblock @connor_osully @c8.widebody @bparetta @a.l.e.x.sinclair @westcoastcustoms @wragth_motorsports @boringcompany @jalishameeks @willy.tribbs @cammanraces @danielcustomz @3dmatsusa @yellowspeedusa @designenginc @csf_radiators @gintani @astsuspensionhq @royal_purple @ferradawheels @barrett_jackson @jtxforged @verdewheels @rucrak_inc @mvforged @toyotires @legitstreetcars @raitisrides @aaaassoc @speedologyllc @kdxfilms @nickcannon @dailydrivenexotics @K2XCN @rebirthbygrace_salonspa @roushperformance @optimabatteries @gaugemag @ssr_aero_ms3 @brivas710 @bangabrz @cam.cocalis @srrybout_urneck @ozzieg_wrk @UAB520 @lbwk_urus @2DAMLO @indstyle @dieseldoll.az @2020DENALIHD @ROBFERRO_MRDS18 @Jaydncrews @RPMOFFROADGARAGE @SHANE_BOWERS43 @SIX12_DANNY @THEBLACKGT @THEGOLDENCUMMINS @TRUEHORSEPOWERDIESEL @tjhunt_ @officialcurrymotorsports @specdtuning @ETAOFFROAD @Jaybee_6.7 @streethunterdesigns @SAVAGE_H2 @afterdarkspeed @pgapro1987 @bisimoto @dally_babyy @autorush360 @tourdeluxrally @blackboardshowboards @theultimatecarleague |
| digital marketing awards 2023: Digital Marketing Strategy Simon Kingsnorth, 2016-05-03 The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. |
| digital marketing awards 2023: Unlocking Search Intent Dr Gemma Pybus, 2024-05-08 Unlocking Search Intent: Your Key to Online Relevance delves into the mysterious world of online search behaviour, unravelling the mysteries of how, when, and why people search for information online. This book brings together consumer psychology, criminal law, and philosophy (as well as digital marketing, obviously) and goes beyond theoretical exploration to become a practical handbook for marketers, content creators, and business owners alike. We’ll investigate the impact of human behaviour on search engine algorithms (and vice versa), providing a roadmap to harness the power of intent for the effective engagement of real customers. By deciphering search intent, businesses can create compelling content, drive both organic and paid-for traffic, and ultimately enhance conversion rates. What’s not to like? Unlocking Search Intent is a practical tool to help guide marketing professionals through the dynamic landscape of online relevance, ensuring they stay ahead in the ever-evolving digital realm. |
| digital marketing awards 2023: Crisis Communication Cases from Asia Krishnamurthy Sriramesh, Su Lin Yeo, 2024-10-04 This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved. Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments. This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically. |
| digital marketing awards 2023: Proceedings of the International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023) Debrina Vita Ferezagia, Karin Amelia Safitri, Nailul Mona, Badra Al Aufa, 2023-10-30 This is an open access book. International Conference on Vocational Education Applied Science and Technology (ICVEAST), formerly known as International Conference on Vocation for Higher Education (ICVHE), is an annual event organized by the Vocational Education Program, Universitas Indonesia, that aims to encourage innovative applied research in vocational higher education. In 2022, we rebranded the conference to focus on being an international forum where scholars and practitioners share their ideas on vocational education, especially within applied science and technology. The rebranding from ICVHE to ICVEAST marks our fifth conference. This year, we present our sixth conference, with the theme, “VOCATIONAL 5.0: Virtuosity Collaboration for Sustainability Development and Innovative Technologies Goals 5.0”. Collaboration for sustainability development is a crucial part of achieving a sustainable future. It involves working with stakeholders, such as governments, businesses, non-governmental organizations, and communities, to develop and implement sustainable solutions. These stakeholders can pool their resources, knowledge, and expertise by working together to create innovative solutions that benefit the environment and society. The collaboration also helps ensure that all stakeholders are on the same page regarding sustainability goals and objectives. By building relationships and trust between stakeholders, collaboration can help to create a more sustainable future. Innovative Technology Goal 5.0 focuses on using technology to improve access to education and foster a culture of innovation and creativity. It seeks to create a more equitable and inclusive learning environment by providing access to digital tools and resources for all students, regardless of background or ability. It also seeks to promote technology to support the development of 21st-century skills, such as critical thinking, problem-solving, and collaboration. Finally, it aims to ensure that technology is used to support the development of a safe and secure learning environment while encouraging responsible and ethical use. VOCATIONAL 5.0 is a collaborative effort to promote sustainable development and innovative technology goals. It is designed to bring together experts from various fields, including business, education, government, and the non-profit sector, to identify and develop innovative solutions to global challenges. Through the use of data-driven decision-making and the application of new technologies, VOCATIONAL 5.0 seeks to create a more sustainable and equitable world. The initiative also aims to foster collaboration between stakeholders, create a platform for knowledge sharing, and promote the use of technology to drive social, economic, and environmental progress. By leveraging the collective expertise of its members, VOCATIONAL 5.0 is committed to achieving its sustainable development and innovative technology goals. This ICVEAST aims to be a respected international forum to discuss the recent improvement and challenges in Vocational Education nowadays and in the future, from the research insight, mainly applied research in the field of administration and business, health science, social humanities, and engineering. The event will gather representatives from different countries, diverse areas of knowledge, and lots of education, research, public institutions, and organizations. The conference is devised as a space to exchange ideas and discuss the challenges that education and manufacturing face in preparing human capabilities to shift into the current trend of automation and the role of advanced technologies in those challenges. We intend to have an interactive conference through these three different sessions: business talks, keynote, and parallel/presentation sessions. |
| digital marketing awards 2023: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing awards 2023: Public Relations Planning Edward T. Vieira, Jr., Yulong Li, 2024-06-10 Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website. |
| digital marketing awards 2023: Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry Tarnanidis, Theodore, Vlachopoulou, Maro, Papathanasiou, Jason, 2023-08-07 In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape. |
| digital marketing awards 2023: Compelling Storytelling Narratives for Sustainable Branding Rodrigues, Paula, Borges, Ana Pinto, Vieira, Elvira, Tavares, Victor, 2024-07-16 Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically. |
| digital marketing awards 2023: Supply Chain Management Bharti, Shikha Singh, Anand Pandey, Amit Sachan, 2024-10-17 The reference text discusses fundamental principles, planning, sourcing, demand forecasting, and supply forecasting in the field of supply chain management. It further highlights the important aspects of supply chain management such as resource planning, inventory management, quality tools, and documentation in logistics. It demonstrates the issues, barriers, emerging trends, and technological advances in supply chain management. This book: Discusses the principles of resource planning and inventory management in supply chain management. Covers aspects of competing strategies and networking management. Presents case studies highlighting ongoing practices and real-time issues in supply chain management. Highlights the importance of demand and supply forecasting in the field of supply chain management. Explains quality tools, emerging trends, challenges, and barriers in supply chain management. It is written primarily for senior undergraduate and graduate students, and academic researchers in the fields of industrial engineering, production engineering, mechanical engineering, management, supply chain management, and manufacturing engineering. |
| digital marketing awards 2023: Data-Centric Business and Applications Andriy Semenov, |
| digital marketing awards 2023: Riding the Covid Wave , 2020 The book is about the stories of our students; teachers; essential workers and local businesses during the Lock Down Restrictions. It also includes articles, poems, and reflections written by the students; and interviews with some inspiring figures, including Chris Hipkins, Minister of Health and Dr Ashley Bloomfield, Director-General of Health. Nadia Lim, former All Black Kieran Read, James Lowe and Shane Cameron also share their thoughts on the year the world came to a standstill--Back cover. |
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