Advertisement
| digital marketing services philippines: Digital Marketing Outreach Kavita Sharma, Swati Aggarwal, 2022-08-26 This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour. |
| digital marketing services philippines: DIGITAL MARKETING NARAYAN CHANGDER, 2024-01-10 THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| digital marketing services philippines: How to Get to the Top of Google Search Richard Conway, 2019-03-05 Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing. |
| digital marketing services philippines: Internet Marketing Alex Trengove, 2021-06-10 Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves |
| digital marketing services philippines: Advanced Digital Marketing Strategies in a Data-Driven Era Saura, Jose Ramon, 2021-06-25 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. |
| digital marketing services philippines: Digital Marketing in Sports Brandon Mastromartino, James J. Zhang, 2023-11-10 This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry. |
| digital marketing services philippines: Global Brand Management Laurence Minsky, Ilan Geva, 2019-11-03 In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale. |
| digital marketing services philippines: Digital Marketing: The Ultimate Guide Shashank Johri, This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost. |
| digital marketing services philippines: Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World Gasc¢-Hernandez, Mila, Torres-Coronas, Teresa, 2009-02-28 Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing. |
| digital marketing services philippines: eMarketing Raymond Frost, Alexa K. Fox, Terry Daugherty, 2022-11-15 eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer. The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories and let’s get technical boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank. |
| digital marketing services philippines: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing services philippines: Digital Marketing Strategies for Value Co-creation Wilson Ozuem, Michelle Willis, 2022-03-21 Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners. |
| digital marketing services philippines: Online Marketing for Professional Services Lee W. Frederiksen, Sean T. McVey, Sylvia S. Montgomery, 2012-06 Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses. |
| digital marketing services philippines: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2021-07-05 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. |
| digital marketing services philippines: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics Kumar, Anil, Dash, Manoj Kumar, Trivedi, Shrawan Kumar, Panda, Tapan Kumar, 2016-10-25 The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices. |
| digital marketing services philippines: Spending Advertising Money in the Digital Age Hamish Pringle, Jim Marshall, 2011-12-03 Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace. |
| digital marketing services philippines: Agile Marketing Strategies Rajagopal, 2022-07-18 This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values. |
| digital marketing services philippines: Digital Marketing Strategy Simon Kingsnorth, 2016-05-03 The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. |
| digital marketing services philippines: The AI Revolution: Driving Business Innovation and Research Bahaa Awwad, |
| digital marketing services philippines: E-marketing Raymond D. Frost, Judy Strauss, 2016-06-03 For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10) |
| digital marketing services philippines: Web Engineering and E-Commerce Allen Paul Esteban, 2023-08-24 Welcome to the enriching world of Web Engineering and E-Commerce: Bridging Technology and Business in the Philippines. This educational journey is designed to equip you with the essential knowledge and skills to navigate the dynamic intersection of technology and business within the context of the Philippines. As you embark on this enlightening exploration, you will delve into the realms of E-Commerce and Web Engineering, understanding their pivotal role in shaping the modern landscape of trade and technology. Throughout the E-Commerce segment, you will unravel the intricacies of online commerce, learning to define E-Commerce's significance in contemporary business environments. By distinguishing between E-Commerce and E-Business, you will grasp their distinct scopes and foci. The exploration of E-Commerce architecture and its components will empower you to appreciate the underlying mechanisms that facilitate digital transactions. Classification of E-Commerce types will deepen your comprehension of their nuances, while insights into the Philippines' E-Commerce landscape will keep you attuned to local regulations and trends. Transitioning into Web Engineering, you will gain an in-depth understanding of the symbiotic relationship between technology and business. As you learn to define Web Engineering and differentiate it from Software Engineering, you'll appreciate the unique challenges and considerations that underlie web development. Exploring various development models, you'll uncover how they impact the development process, ensuring you're well-versed in adapting to diverse project needs. The journey doesn't stop at mere knowledge acquisition. It extends into the realm of security, where you will delve into the vulnerabilities that web applications can face. By grasping the significance of integrity, authentication, and encryption, you will emerge equipped to fortify digital ecosystems against potential threats. Quality assurance principles will guide you in ensuring the reliability of web applications, and you'll explore metrics that assess their overall quality. As you delve into web development, the distinction between front-end and back-end roles will become clear, enabling you to navigate both with confidence. Hosting strategies and server-database interactions will equip you to create robust web applications that deliver dynamic content seamlessly. Lastly, you'll delve into essential CRUD operations, mastering the art of data manipulation and management within a web environment. So, brace yourself for an enlightening expedition that will empower you to bridge the gap between technology and business in the Philippines. Through this holistic curriculum, you will acquire skills that are not only transformative but also vital for success in the ever-evolving realms of E-Commerce and Web Engineering. |
| digital marketing services philippines: Scope and impact of digital marketing strategies for promoting breast-milk substitutes , 2022-04-28 Digital technologies are increasingly used for marketing food products throughout the world. Although the International Code of Marketing of Breast-milk Substitutes specifies that there should be no advertising or other form of promotion of breast-milk substitutes to the general public, the Code does not directly address many of the specific strategies used in digital marketing. In November 2020, the World Health Assembly requested that WHO review current evidence and prepare a report describing how digital marketing strategies are being used for the promotion of breast-milk substitutes. This report examines in greater depth the scope, techniques and impact of digital marketing strategies for the promotion of breast-milk substitutes. |
| digital marketing services philippines: Cyberpreneur Philippines Raymond Calbay, Marv de Leon, Paolo Lising, 2015-10-17 Want to start your own online business? The right time to do it is now. Cyberpreneur Philippines is your guide in launching an online business and growing it to profit. The book offers invaluable tips whether you're providing services, developing apps, or reselling products online. Straight from company CEOs, startup founders, and top freelancers, you'll learn how to plan your cyber business, develop ideas for apps and software products, and scale your business to more success, among others. The book serves as an inspiration and as a manual for Filipinos to jump-start their online entrepreneurial journey. - Anton Diaz, Founder, Our Awesome Planet This book is unlike any other. The best experts in the field talk about the most important topics on online entrepreneurship. - Jorge Azurin, Co-director, Founder Institute Manila & CEO, Horsepower.ph It's the most comprehensive book on startups with a Filipino flavor. - Lyle Jover, Founder and CEO, Raket.ph |
| digital marketing services philippines: The Digital Continent Mohammad Amir Anwar, Mark Graham, 2022 The Digital Continent investigates what the impact of the growth of digital work in Africa means for workers. The volume draws on a year-long field study conducted in South Africa, Kenya, Nigeria, Ghana, and Uganda to provide one of the first empirical studies on the topic. |
| digital marketing services philippines: The Sage Handbook of Promotional Culture and Society Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro, 2024-12-28 A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today’s promotional industries. |
| digital marketing services philippines: An Introduction to Online Platforms and Their Role in the Digital Transformation OECD, 2019-05-13 This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially. |
| digital marketing services philippines: Social Media Marketing For Business 2020 Paula Isaiah Panganiban, 2020-03-31 Today’s digital revolution has fundamentally changed how people gather and consume information. Gone are the days when consumers had to rely on companies to tell them what to buy and what to think about their products or services. Consumers instead prefer to discover relevant information on their own and through trusted friends or other resources. Most importantly, they prefer to do so at a time and place most convenient to them. This shift in consumer culture and behavior demands a fundamental change in how companies approach social media. Social media is much more than posting and sharing your content while hoping it goes viral. Instead, it’s a strategic marketing tool to help you build human connections with your customers and reach your business goals. When used strategically, social media is the ultimate way to practice inbound marketing. Because of its unique nature as both a public and one-on-one medium, social media has the potential to shape public conversations and perceptions, build brand awareness and loyalty, attract partners and customers, and create brand loyalists/evangelists. This course will help you accomplish all of the aforementioned goals by equipping you with a solid understanding of social media strategy, digital advertising, social monitoring and listening, influencer marketing, content strategy, and much more. What Will You Learn in this Workbook? This workbook includes additional readings and activities that will help you digest the information covered in each section of the Jumpstart: Social Media Best Practices 101 course. About the Author This workbook was developed, written and created by Paula Isaiah Panganiban, Digital Marketing Trainer, Analyst and Consultant. Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Social Media Marketing Trainer and Digital Data Analyst of Star News Group, a 100-year-old news producer in Melbourne, Australia. Feel free to reach her with any questions at paulaisworkingnow@gmail.com. |
| digital marketing services philippines: The ASEAN Digital Economy Paul Cheung, Xie Taojun, 2023-08-15 Boasting the fastest growing Internet market in the world, Association of Southeast Asian Nations (ASEAN) is accelerating into the digital economy. This book assesses the potential economic impact of digital economy agreements (DEAs) and the readiness of some ASEAN member states to grow the digital economy in collaboration. The book presents a novel framework to assess countries’ readiness to enter digital economy collaborations, following the architecture of Singapore’s DEAs with its trading partners. It takes a bird’s-eye view of the digital economy in ASEAN and reviews the current state of digital infrastructure and regulations. The book also includes simulation exercises to project economic outcomes delivered by regional collaborations. It also elaborates on the specific strengths and weaknesses of five ASEAN member states. These ASEAN member states include Indonesia, Malaysia, the Philippines, Vietnam, and Cambodia. The book concludes by revisiting the ASEAN economy as a whole. It points out key issues country leaders need to work on as they proceed with digital economy collaborations. This book is written for scholars, policymakers, and industrial practitioners who wish to learn the latest developments in the ASEAN digital economy. |
| digital marketing services philippines: Marketing for Tourism, Hospitality & Events Simon Hudson, Louise Hudson, 2023-12-30 This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog. |
| digital marketing services philippines: Emerging Developments and Technologies in Digital Government Guo, Yuanyuan, 2024-04-15 As the digital government field continues to evolve rapidly, scholars and professionals must stay ahead of the curve by developing innovative solutions and gaining comprehensive insights. The global landscape of digital governance is undergoing transformative shifts, necessitating a deep understanding of historical developments, current practices, and emerging trends. This urgent demand for knowledge forms the crux of the problem that the book, Emerging Developments and Technologies in Digital Government, addresses with expert knowledge and insights. The book serves as an indispensable resource for academic scholars grappling with the complexities of digital government. It critically examines historical transitions from technology-centric paradigms to people-centric models, shedding light on the global impact of open data initiatives and the vital role of human-computer interaction in reshaping government websites. For professionals and researchers across disciplines such as library sciences, administrative management, sociology, and information technology, this book becomes a beacon, offering insights and tangible solutions to navigate the multifaceted dimensions of digital government. |
| digital marketing services philippines: The Digital Marketing Landscape Jessica Rogers, 2021-02-18 This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making. |
| digital marketing services philippines: Tourism Marketing in Bangladesh Azizul Hassan, 2020-10-20 Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success. |
| digital marketing services philippines: Social Reflections of Human-Computer Interaction in Education, Management, and Economics Sart, Gamze, 2024-07-18 In today's increasingly digital world, the interaction between humans and computers has become a fundamental aspect of our daily lives, affecting how we learn, work, and conduct business. However, as technology continues to evolve, the Human-Computer Interaction (HCI) field faces new challenges and opportunities. One pressing issue is the need to understand the social implications of HCI in education, management, and economics. This includes how HCI impacts teaching methodologies, business practices, and economic models and how it can be leveraged to enhance productivity, innovation, and entrepreneurship. Social Reflections of Human-Computer Interaction in Education, Management, and Economics addresses these challenges by comprehensively exploring HCI and its societal implications. This book is essential for scholars, practitioners, and policymakers looking to understand the complex interplay between humans and computers in today's digital age. It offers practical insights and theoretical frameworks that can inform the design of more effective educational programs, management practices, and economic policies. |
| digital marketing services philippines: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing services philippines: Mergent Industrial Manual , 2003 |
| digital marketing services philippines: Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity Reem Khamis Hamdan, Allam Hamdan, Bahaaeddin Alareeni, Rim El Khoury, 2023 Zusammenfassung: This book provides an in-depth analysis of current development concerning ICTs with reference to vocational education and training. It presents the best and innovative ICT-based solutions implemented in education and explores controversial topics such as challenges and opportunities. Information and communication technologies (ICTs) have dramatically changed the way we learn and work. They have created new opportunities along with new challenges, putting profound and urgent implications on vocational education and training (VET). Nowadays, we must think broadly and make the right choices about VET using innovation and digitalization to boost the quality of vocational education and training, enable the upskilling and reskilling of adults, and enhance the employability of learners. The potential and the impact of ICTs in vocational education and training have yet to be fully exploited, leading to an emerging direction of research. This book helps readers to understand the idea of business education and education governance in a digital age. It is of interest to practitioners, administrators, researchers, teachers, teacher educators and students. |
| digital marketing services philippines: Promoting the digitalization of small and medium-sized agrifood enterprises in Asia and the Pacific Gálvez Nogales, E., Casari, G., 2023-12-11 Small and medium-sized enterprises (SMEs) constitute the large majority of businesses both globally and in Asia and the Pacific. Despite their undeniable importance, the literature on SMEs in general, and agrifood SMEs in particular, is relatively limited. One specific area that deserves deeper consideration is the extent of digital engagement of agrifood SMEs along the agrifood value chain, from farm to retail and food services, in countries in Asia and the Pacific. The goal of this publication is to understand the current status of digitalization of agri-SMEs in Asia and the Pacific, what this process looks like and how to improve it. A value-chain approach was adopted to evaluate the digital maturity of all types of agri-SMEs across previously siloed categories – from farm to fork, and in the core and the extended value chain. The report analyses the benefits of digital transformation for agri-SMEs and the challenges they face in this process. Next, the report outlines practical and actionable measures that governments and other stakeholders may undertake to help agrifood SMEs stay ahead in the digital age. Special attention is given to the creation of a digital environment that enables agri-SMEs to increase the efficiency of their operations and allow them to grow. This is particularly important given that many agri-SMEs are located in rural agricultural areas, (where more than half of the population in Asia and the Pacific still resides), but where the environment is less favourable to digital transformation. |
| digital marketing services philippines: Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding Plunkett Research Ltd, 2006-04 Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled. |
| digital marketing services philippines: Advertising Creative Tom Altstiel, Jean Grow, Marcel Jennings, 2018-12-15 Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics. |
| digital marketing services philippines: Opportunities and Challenges of Industrial IoT in 5G and 6G Networks Yu, Poshan, Hu, Xiaohan, Prakash, Ajai, Misuko, Nyaribo Wycliffe, Haiyue, Gu, 2023-06-07 Modern communication technologies such as 5G and 6G and the industrial internet of things have important attributes to meet the requirements of industries, and with the rapid development of the fourth industrial revolution and beyond, it is unavoidable that these will fulfill the necessary requirements of this important part of modernization. Opportunities and Challenges of Industrial IoT in 5G and 6G Networks ranges from the application of recently ratified communication standards, theoretical knowledge that provides tangible insight for understanding the principles of operation, design, implementation, and planning, to the outcomes from deployment of industrial projects. Covering topics such as 5G network programmability, industry policies, and optical networking technologies, this premier reference source is a valuable resource for computer scientists, IT specialists, industry consultants and professionals, business leaders, libraries, students, researchers, and academicians. |
Marketing Challenges and Digital Marketing Strategies of ...
Thirty-one microentrepreneurs from the City of Imus, Cavite, participated in the study, providing information as to their demographic profiles, digital marketing strategies, and challenges …
Digital Transformation Strategies for Small Businesses in the …
May 2, 2023 · digital transformation strategies implemented (e.g., digital marketing, e-commerce, digital product/service innovation), the factors influencing the effectiveness of these strategies …
Digital Marketing Communication for Promoting Philippines …
With its pristine beaches, lush mountains, historical sites, and vibrant festivals, Philippine tourism offers a tapestry of experiences that leave visitors in awe. Let us embark on a journey to …
Philippine Digital Marketing and eCommerce Salary Guide.
Our Talent Acquisition Specialists are constantly talking to the best people in the Philippines market, and through their relationships and experiences we’ve been able to compile this guide …
Analysis of the Current Marketing Strategies of Micro Small …
embracing the integration of traditional and digital marketing, Carcar City's MSMEs can navigate the complexities of the modern marketplace, ensuring their legacy and success for …
ONLINE MARKETING STRATEGIES OF SMALL BUSINESS …
This study aimed to explore the online marketing strategies employed by small business enterprises in Taguig City towards a model for achieving a competitive advantage in the digital …
Effectiveness of Social Media Advertisement towards …
Abstract: This study focuses on the usage of technology continues to expand, more and more businesses are turning to social media platforms as a means of promoting their products and …
An Analysis of Consumer Satisfaction in Laguna on Online …
Filipinos are known for being cautious in terms of purchasing a product. They consider security, fast transaction, mode of payment convenience, price and values, return or exchange rules, …
DIGITAL TRANSFORMATION: THE WAY FORWARD - The …
Are Philippine businesses ready for this transformation? The Philippine economy largely depends on the performance of micro, small, and medium enterprises (MSMEs) which represent …
A Literature Review on Digital Marketing Strategies and Its …
Digital marketing has evolved into an internet advertising platform for small business owners, despite a lack of funds to update technology and harness internet development. Advertising on …
How Philippine MSMEs in the Tourism Industry Engage their …
Digital marketing has evolved into a pivotal strategy for businesses, including micro, small, and medium-sized enterprises (MSMEs) in the tourism sector, striving for success in the modern …
The Impact of Digital Marketing on Customer Buying …
It seems that digital marketing channels and ideas are used separately and operationally while understanding the influence of different digital media on consumer purchasing.
Designing E-commerce Marketing Strategies for the Online …
In pursuit of offering a solution to the problem, this study aimed to investigate and determine the factors that affect Filipino consumers in their online shopping preferences during the COVID …
Effectiveness of Digital Marketing Strategies of Coffee Shops …
According to Latkovic (2018), five digital marketing practices used by coffee shops include Optimizing Google Map Listings, Visual Branding or Social Media Theme, Social Media …
e-Conomy SEA 2021 - Philippines - services.google.com
‘Bagong digital user 2020’ ay nagsimulang magbayad para sa isa o higit pang mga online na serbisyo gamit ng digital na paraan sa kahit anong vertikal Philippines
Understanding the path to digital marketing maturity - Think …
The Boston Consulting Group (BCG) and Google have collaborated to conduct a study on digital marketing across the Asia Pacific region to find the best practices of digital marketing, identify …
INSIGHTS FROM EMERGING MARKETS - DAI
We do this by engaging end users, building digital products, and understanding the broader ecosystems that drive the success of technology-based initiatives.
Adoption of digital marketing among farm tourism sites in the …
Digital marketing provides a great opportunity for farm tourism sites to advertise their establishments as well as their rural community. Through the use of digital marketing, it can …
PHILIPPINES: Mobile MicroBusiness Hubs - Qualcomm
Hapinoy storeowners are now nationwide and can access Hapinoy’s learning modules via its online communities and the Hapinoy chatbot. Here they gain training on digitization, utilizing …
Philippine Multipurpose Cooperative towards a Marketing …
Abstract: This study investigated the marketing best practices, strategies, and compliance of multipurpose cooperatives in the Philippines which were CDA-Gawad Parangal Awardees …
Marketing Challenges and Digital Marketing Strategies of ...
Thirty-one microentrepreneurs from the City of Imus, Cavite, participated in the study, providing information as to their demographic profiles, digital marketing strategies, and challenges …
Digital Transformation Strategies for Small Businesses in the …
May 2, 2023 · digital transformation strategies implemented (e.g., digital marketing, e-commerce, digital product/service innovation), the factors influencing the effectiveness of these strategies …
Digital Marketing Communication for Promoting …
With its pristine beaches, lush mountains, historical sites, and vibrant festivals, Philippine tourism offers a tapestry of experiences that leave visitors in awe. Let us embark on a journey to …
Philippine Digital Marketing and eCommerce Salary Guide.
Our Talent Acquisition Specialists are constantly talking to the best people in the Philippines market, and through their relationships and experiences we’ve been able to compile this guide …
Analysis of the Current Marketing Strategies of Micro Small …
embracing the integration of traditional and digital marketing, Carcar City's MSMEs can navigate the complexities of the modern marketplace, ensuring their legacy and success for …
ONLINE MARKETING STRATEGIES OF SMALL BUSINESS …
This study aimed to explore the online marketing strategies employed by small business enterprises in Taguig City towards a model for achieving a competitive advantage in the digital …
Effectiveness of Social Media Advertisement towards …
Abstract: This study focuses on the usage of technology continues to expand, more and more businesses are turning to social media platforms as a means of promoting their products and …
An Analysis of Consumer Satisfaction in Laguna on Online …
Filipinos are known for being cautious in terms of purchasing a product. They consider security, fast transaction, mode of payment convenience, price and values, return or exchange rules, …
DIGITAL TRANSFORMATION: THE WAY FORWARD - The …
Are Philippine businesses ready for this transformation? The Philippine economy largely depends on the performance of micro, small, and medium enterprises (MSMEs) which represent …
A Literature Review on Digital Marketing Strategies and Its …
Digital marketing has evolved into an internet advertising platform for small business owners, despite a lack of funds to update technology and harness internet development. Advertising on …
How Philippine MSMEs in the Tourism Industry Engage their …
Digital marketing has evolved into a pivotal strategy for businesses, including micro, small, and medium-sized enterprises (MSMEs) in the tourism sector, striving for success in the modern …
The Impact of Digital Marketing on Customer Buying …
It seems that digital marketing channels and ideas are used separately and operationally while understanding the influence of different digital media on consumer purchasing.
Designing E-commerce Marketing Strategies for the Online …
In pursuit of offering a solution to the problem, this study aimed to investigate and determine the factors that affect Filipino consumers in their online shopping preferences during the COVID …
Effectiveness of Digital Marketing Strategies of Coffee Shops …
According to Latkovic (2018), five digital marketing practices used by coffee shops include Optimizing Google Map Listings, Visual Branding or Social Media Theme, Social Media …
e-Conomy SEA 2021 - Philippines - services.google.com
‘Bagong digital user 2020’ ay nagsimulang magbayad para sa isa o higit pang mga online na serbisyo gamit ng digital na paraan sa kahit anong vertikal Philippines
Understanding the path to digital marketing maturity - Think …
The Boston Consulting Group (BCG) and Google have collaborated to conduct a study on digital marketing across the Asia Pacific region to find the best practices of digital marketing, identify …
INSIGHTS FROM EMERGING MARKETS - DAI
We do this by engaging end users, building digital products, and understanding the broader ecosystems that drive the success of technology-based initiatives.
Adoption of digital marketing among farm tourism sites in …
Digital marketing provides a great opportunity for farm tourism sites to advertise their establishments as well as their rural community. Through the use of digital marketing, it can …
PHILIPPINES: Mobile MicroBusiness Hubs - Qualcomm
Hapinoy storeowners are now nationwide and can access Hapinoy’s learning modules via its online communities and the Hapinoy chatbot. Here they gain training on digitization, utilizing …
Philippine Multipurpose Cooperative towards a Marketing …
Abstract: This study investigated the marketing best practices, strategies, and compliance of multipurpose cooperatives in the Philippines which were CDA-Gawad Parangal Awardees …
