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| digital marketing to seniors: Work At Home & Digital Marketing For Seniors , empreender, 2021-12-16 If You're A Senior Citizen, You Should Definitely Look Into This!It’s About Time For You To Start Working From Home Using The Internet!Wouldn't you want to work on something that engages your sense of curiosity, adventure and possibility?Wouldn't it be awesome to work on something that produces money while at the same time, pushes you to be as creative and as imaginative as before?Earning an online income may be the answer you’re looking for.As more and more Baby Boomers retire, a lot of them are facing a key question.A lot of Boomers have stashed away enough cash to comfortably support them throughout their golden years.... |
| digital marketing to seniors: Work At Home & Digital Marketing For Seniors RD king, A lot of Boomers have stashed away enough cash to comfortably support them throughout their golden years. A lot of them are simply relying on social security. Others may have private pensions that don't really pay all that well. On the other hand, there are lots of senior citizens who don't need money, but simply have a lot of time on their hands. There are many work from home jobs available out there and the key is to use these opportunities to maximize your personal potential. With this step by step guide: You will understand well why you should work from home You will learn to identify the right work from home job available for you out there You will be able to engage your sense of curiosity, adventure and possibility You will be able to work on something that produces money while at the same time, pushes you to be as creative and as imaginative as before You will be able to earn a steady online income |
| digital marketing to seniors: Hospital Marketing , 1986 |
| digital marketing to seniors: Technology for Adaptive Aging National Research Council, Division of Behavioral and Social Sciences and Education, Board on Behavioral, Cognitive, and Sensory Sciences, Steering Committee for the Workshop on Technology for Adaptive Aging, 2004-04-25 Emerging and currently available technologies offer great promise for helping older adults, even those without serious disabilities, to live healthy, comfortable, and productive lives. What technologies offer the most potential benefit? What challenges must be overcome, what problems must be solved, for this promise to be fulfilled? How can federal agencies like the National Institute on Aging best use their resources to support the translation from laboratory findings to useful, marketable products and services? Technology for Adaptive Aging is the product of a workshop that brought together distinguished experts in aging research and in technology to discuss applications of technology to communication, education and learning, employment, health, living environments, and transportation for older adults. It includes all of the workshop papers and the report of the committee that organized the workshop. The committee report synthesizes and evaluates the points made in the workshop papers and recommends priorities for federal support of translational research in technology for older adults. |
| digital marketing to seniors: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| digital marketing to seniors: The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency Kotaro Sugiyama, Tim Andree, 2010-12-10 The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way. |
| digital marketing to seniors: No BS Marketing to Seniors and Leading Edge Boomers Dan S. Kennedy, Chip Kessler, 2012-10-08 Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others |
| digital marketing to seniors: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| digital marketing to seniors: Mobile Technology for Adaptive Aging National Academies of Sciences, Engineering, and Medicine, Division of Behavioral and Social Sciences and Education, Board on Behavioral, Cognitive, and Sensory Sciences, 2020-10-25 To explore how mobile technology can be employed to enhance the lives of older adults, the Board on Behavioral, Cognitive, and Sensory Sciences of the National Academies of Sciences, Engineering, and Medicine commissioned 6 papers, which were presented at a workshop held on December 11 and 12, 2019. These papers review research on mobile technologies and aging, and highlight promising avenues for further research. |
| digital marketing to seniors: Digital Marketing for Businesses in easy steps Jon Smith, 2020-04-20 Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics |
| digital marketing to seniors: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi, 2016-11-24 Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital. |
| digital marketing to seniors: Handbook of Research on Economic and Social Impacts of Population Aging Bayar, Yilmaz, 2021-06-25 The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society. |
| digital marketing to seniors: The Digital Mystique Sarah Granger, 2014-08-26 In The Digital Mystique, Sarah Granger—a nationally recognized expert on online culture and social technology—shows us how digital media is shaping our lives in real time. Whether it's how we raise our children, communicate in love and partnerships, support causes, or establish friendships and trust, Granger pinpoints the best ways to seize digital opportunities to make our lives richer and fuller. While the Internet era is one that is frequently criticized as undermining our health, privacy, concentration, and ability to sustain real-world relationships, Granger takes a more optimistic and empowering view. She shares real-life stories and surprising facts about our lives—both online and off—to shed new and fascinating light on the positive effects of the digital media revolution, showing us how we can personally learn, grow, and thrive by engaging in our digitized world. The Digital Mystique includes the following chapters: Connecting Is Just the Beginning .YOU Friending Is Trending Love in the Time of Messaging The Kids Are Online The Senior Moment The Passion of the Web There’s No Business Like E-Business Community Is the Key The Difference a Tweet Makes What We Leave Behind A Stitch in Digital Time |
| digital marketing to seniors: ECSM 2020 8th European Conference on Social Media Dr Christos Karpasitis, 2020-07-01 These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. |
| digital marketing to seniors: Advances in Advertising Research (Vol. VI) Peeter Verlegh, Hilde Voorveld, Martin Eisend, 2015-09-07 This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. |
| digital marketing to seniors: Online Marketing Richard Gay, Alan Charlesworth, Rita Esen, 2007-03-15 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. |
| digital marketing to seniors: Ageing and Digital Technology Barbara Barbosa Neves, Frank Vetere, 2019-01-08 This book brings together Sociologists, Computer Scientists, Applied Scientists and Engineers to explore the design, implementation and evaluation of emerging technologies for older people. It offers an innovative and comprehensive overview, not only of the rapidly developing suite of current digital technologies and platforms, but also of perennial theoretical, methodological and ethical issues. As such, it offers support for researchers and professionals who are seeking to understand and/or promote technology use among older adults. The contributions presented here offer theoretical and methodological frameworks for understanding age-based digital inequalities, participation, digital design and socio-gerontechnology. They include ethical and practical reflections on the design and evaluation of emerging technologies for older people, as well as guidelines for ethical, participatory, professional and cross-disciplinary research and practice. In addition, they feature state-of-the-art, international empirical research on communication technologies, games, assistive technology and social media. As the first truly multidisciplinary book on technology use among ageing demographics, and intended for students, researchers, applied researchers, practitioners and professionals in a variety of fields, it will provide these readers with insights, guidelines and paradigms for practice that transcend specific technologies, and lay the groundwork for future research and new directions in innovation. |
| digital marketing to seniors: 177 Business Reports for Furniture Mansoor Muallim, Wooden Furniture Making 1. Market Overview: Wooden furniture making is a thriving industry that caters to the global demand for aesthetically pleasing and functional furniture. As of 2021, the global wooden furniture market was valued at approximately $395 billion, and it is expected to grow at a CAGR of 3.5% from 2021 to 2028. This industry's growth is driven by factors such as urbanization, increasing disposable income, and a growing awareness of sustainable and eco-friendly furniture options worldwide. 2. Market Segmentation: The wooden furniture market can be segmented into various categories based on factors like product type, material, distribution channel, and end-user. The key segments include: • Product Type: This includes segments such as tables, chairs, beds, cabinets, and sofas. • Material Type: Wooden furniture can be crafted from various wood types, such as hardwood, softwood, and engineered wood. • Distribution Channel: The market includes segments for online sales, brick-and-mortar stores, and custom furniture makers. • End-User: Segments comprise residential, commercial (office, hotels, restaurants), and industrial (manufacturing facilities). 3. Regional Analysis: The wooden furniture market exhibits significant regional variations: • Asia-Pacific: This region dominates the market due to its large population, rising disposable income, and a rich tradition of wooden craftsmanship. China, India, and Japan are key players in the Asia-Pacific market. • North America: The United States and Canada have a robust wooden furniture market, with a preference for high-quality, sustainable products. • Europe: European countries like Germany, Italy, and the UK have a long history of furniture making, making them prominent players in the global market. • Rest of the World: South American countries like Brazil and Middle Eastern countries are emerging markets with increasing demand for wooden furniture. 4. Market Drivers: Several factors drive the growth of the wooden furniture market: • Urbanization: The global shift towards urban living creates a constant demand for furniture to furnish homes and commercial spaces. • Sustainability: Growing environmental awareness has led to a preference for eco-friendly and sustainable wooden furniture. • E-commerce: The rise of online retail has made it easier for consumers to access a wide range of wooden furniture products. • Customization: Consumers are increasingly seeking unique and personalized furniture items, driving the demand for custom furniture makers. 5. Market Challenges: The wooden furniture industry also faces certain challenges: • Raw Material Costs: Fluctuations in wood prices, especially hardwood, can affect profit margins. • Competition from Alternative Materials: Furniture made from metal, plastic, or composite materials competes with wooden furniture. • Supply Chain Disruptions: Events like natural disasters and pandemics can disrupt the supply of raw materials and logistics. 6. Opportunities: Opportunities in the wooden furniture market include: • Innovation: Embrace technology and design innovations to create unique and sustainable furniture. • Global Expansion: Tap into emerging markets in Africa and South America. • Eco-Friendly Initiatives: Capitalize on the increasing demand for eco-friendly and certified sustainable wooden furniture. 7. Future Outlook: The future of the wooden furniture market looks promising. As consumers become more conscious of sustainable practices, the demand for eco-friendly furniture is expected to rise. The industry will also see continuous innovation in design and materials. Online sales channels are likely to gain more prominence, and customization will remain a significant trend. Conclusion: The global wooden furniture making industry is set for steady growth in the coming years, driven by urbanization, sustainability concerns, and innovative design. While facing challenges related to raw material costs and competition, businesses in this sector can capitalize on emerging opportunities and expanding their presence in new markets to remain competitive and meet the evolving demands of consumers worldwide. |
| digital marketing to seniors: My Online Privacy for Seniors Jason R. Rich, 2019-04-01 My Online Privacy for Seniors is an exceptionally easy and complete guide to protecting your privacy while you take advantage of the extraordinary resources available to you through the Internet and your mobile devices. It approaches every topic from a senior’s point of view, using meaningful examples, step-by-step tasks, large text, close-up screen shots, and a custom full-color interior designed for comfortable reading. Top beginning technology author Jason R. Rich covers all you need to know to: Safely surf the Internet (and gain some control over the ads you’re shown) Protect yourself when working with emails Securely handle online banking and shopping Stay safe on social media, and when sharing photos online Safely store data, documents, and files in the cloud Secure your entertainment options Customize security on your smartphone, tablet, PC, or Mac Work with smart appliances and home security tools Protect your children and grandchildren online Take the right steps immediately if you’re victimized by cybercrime, identity theft, or an online scam You don’t have to avoid today’s amazing digital world: you can enrich your life, deepen your connections, and still keep yourself safe. |
| digital marketing to seniors: SilverComm Anne M. Cooper, Young Joon Lim, 2023-02-13 The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course. |
| digital marketing to seniors: Digital Marketing Alan Charlesworth, 2014-07-25 Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. |
| digital marketing to seniors: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| digital marketing to seniors: Broadening Cultural Horizons in Social Marketing Rachel Hay, Lynne Eagle, Abhishek Bhati, 2020-11-09 This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies. |
| digital marketing to seniors: Psychological Foundations of Marketing , 2012-11-12 A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising. |
| digital marketing to seniors: 101 Internet Businesses You Can Start from Home Susan Sweeney, 2008-08 Presents the basics of commerce on the Internet, with an examination of several successful businesses, technical information, a guide for determining risk and prioritizing, and promotion techniques for 101 different profiles. |
| digital marketing to seniors: Your Keys, Our Home Debbie and Michael Campbell, 2016-10 If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their Senior Nomad lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle. |
| digital marketing to seniors: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing to seniors: ISCONTOUR 2019 Tourism Research Perspectives Christian Maurer, Hubert Siller, 2019-03-28 The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management. |
| digital marketing to seniors: Office 2016 in easy steps Michael Price, Mike McGrath, 2016-03-21 Whether you're upgrading to Office 2016 from a previous version or using it for the very first time, Office 2016 in easy steps will guide you through the key features so that you can be productive straight away! Task orientated, and in bite-size chunks, it shows how to: Create reports, newspapers, cards and bookletsCalculate and manage your financial mattersPerfect your presentations and slide showsEmail, keep in touch and stay organizedAccess your personal notes anywhere, on any deviceCollaborate with others to work on documents Office 2016 in easy steps fully demonstrates the five core Office apps - Word, Excel, PowerPoint, Outlook, and OneNote. It introduces the reader to other great Office apps too - Access, Publisher, Sway, Visio, and Project. There is also coverage of OneDrive cloud storage, Office Online web apps, and Office apps for Android devices. Office 2016 in easy steps works with touch, stylus, mouse or keyboard across Windows devices, including tablets. Sign in with your Microsoft ID and use the software across different platforms. Aimed at both new and experienced users, Office 2016 in easy steps covers the essential functions of Office 2016. Packed with tips and shortcuts, this guide will help you learn fast so you can focus on the job in hand! |
| digital marketing to seniors: Online Marketing Heroes Michael Miller, 2008-03-10 This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing. |
| digital marketing to seniors: Digital Marketing Essentials for the Indian Nutraceutical Industry Dr Jeyashree Swaminathan, 2024-08-23 Digital Marketing Essentials for the Indian Nutraceutical Industry offers a comprehensive guide tailored to the unique needs of the growing nutraceutical market in India. With her extensive experience in digital marketing and the nutraceutical sector, Dr. Jeyashree Swaminathan provides readers with actionable insights on how to effectively use digital tools to enhance their brand presence, engage with consumers, and drive growth. As a co-author of the acclaimed book “Artificial Intelligence: A Friend Shaping the Future,” published in Tamil as “செயற்கை நுண்ணறிவு: எதிர்காலத்தை வடிவமைக்கும் நண்பன்” by New Century Book House, and the author of “Exploring Artificial Intelligence: A Student’s Handbook,” published by Emerald Publishers and aimed at school and college students, Dr. Swaminathan brings a wealth of knowledge and a practical approach to this new endeavor. This book delves into strategies for understanding consumer behavior, utilizing social media, SEO, content marketing, email campaigns, and more, specifically within the Indian context. It is packed with real-world case studies, practical tips, and step-by-step guides that empower marketers, business owners, and professionals in the nutraceutical industry to navigate the digital landscape effectively and achieve measurable results. Whether you are new to digital marketing or looking to refine your strategies, Digital Marketing Essentials for the Indian Nutraceutical Industry is your essential guide to mastering digital marketing in this dynamic sector. |
| digital marketing to seniors: iPad in easy steps, 8th edition Drew Provan, 2018-12-14 Are you making the most of your iPad? The iPad is a fun, functional and powerful tablet computer, and iPad in easy steps, 8th edition will help you navigate your way through its myriad features and discover all the clever things you can do with your iPad. This popular guide is updated to cover all iPad models with the latest operating system: iOS 12. • Optimize your settings so that your new device works exactly how you want it to. • Stay up-to-date with family, world news and podcasts; enjoy surfing the web; explore apps for photos, music, videos, games and books; and share and save using Family Sharing. • Utilize your iPad for work: get organized, sync with your other devices, run presentations and write documents – from anywhere, at any time. • Master the new features such as the Measure app, Screen Time and the Siri Shortcuts. Packed with tips and shortcuts, this primer will help you to use your iPad to do lots more! Covers all models of iPad with iOS 12, including iPad mini and iPad Pro. Table of Contents: 1. Welcome to Your New iPad 2. Getting Started 3. iPad Settings 4. Browsing the Web 5. Mail, Text and FaceTime 6. Photos 7. Keeping up with Events 8. Calendar 9. Contacts 10. Notes 11. Maps 12. Music 13. The iTunes Store 14. The App Store 15. Books 16. Smart Homes 17. Productivity 18. Accessibility Options |
| digital marketing to seniors: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-06-08 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| digital marketing to seniors: Get going with Amazon Echo and Alexa in easy steps Nick Vandome, 2018-04-23 |
| digital marketing to seniors: Online Marketing for Small Businesses in easy steps - covers social network marketing Julia Doherty, 2015-01-28 Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus. |
| digital marketing to seniors: Microsoft 365 in easy steps Michael Price, 2021-03-15 Whether you are upgrading to Microsoft 365 from a previous version or using it for the very first time, Microsoft 365 in easy steps will take you through the key features so you can be productive straight away. In bite-size chunks, it shows how to: • Create reports, newspapers, cards and booklets • Calculate and manage financial matters • Perfect presentations and slide shows • Email, keep in touch and stay organized • Access notes anywhere on any device • Collaborate with others to work on documents Packed with handy tips and time-saving shortcuts, Microsoft 365 in easy steps is a great investment for all Microsoft 365 users, whether you are new to the Microsoft 365 suite or just upgrading. Covers Microsoft 365 and Office 2019. Table of Contents 1. Introducing Microsoft 365 2. Create Word Documents 3. Complex Documents 4. Calculations 5. Manage Data 6. Presentations 7. Office Extras 8. Email 9. Time Management 10. Manage Files and Fonts 11. Up-to-Date and Secure 12. More Office Apps |
| digital marketing to seniors: Digital Welfare for the Third Age Brian D. Loader, Michael Hardey, Leigh Keeble, 2009-01-13 This book is about the ways digital technology can contribute to the welfare of older people. It provides original contributions from leading academics and researchers in the field to access the evidence for improved professional integration and user-centred health and social care services for older people arising from health informatics. |
| digital marketing to seniors: Social Isolation and Loneliness in Older Adults National Academies of Sciences, Engineering, and Medicine, Division of Behavioral and Social Sciences and Education, Health and Medicine Division, Board on Behavioral, Cognitive, and Sensory Sciences, Board on Health Sciences Policy, Committee on the Health and Medical Dimensions of Social Isolation and Loneliness in Older Adults, 2020-05-14 Social isolation and loneliness are serious yet underappreciated public health risks that affect a significant portion of the older adult population. Approximately one-quarter of community-dwelling Americans aged 65 and older are considered to be socially isolated, and a significant proportion of adults in the United States report feeling lonely. People who are 50 years of age or older are more likely to experience many of the risk factors that can cause or exacerbate social isolation or loneliness, such as living alone, the loss of family or friends, chronic illness, and sensory impairments. Over a life course, social isolation and loneliness may be episodic or chronic, depending upon an individual's circumstances and perceptions. A substantial body of evidence demonstrates that social isolation presents a major risk for premature mortality, comparable to other risk factors such as high blood pressure, smoking, or obesity. As older adults are particularly high-volume and high-frequency users of the health care system, there is an opportunity for health care professionals to identify, prevent, and mitigate the adverse health impacts of social isolation and loneliness in older adults. Social Isolation and Loneliness in Older Adults summarizes the evidence base and explores how social isolation and loneliness affect health and quality of life in adults aged 50 and older, particularly among low income, underserved, and vulnerable populations. This report makes recommendations specifically for clinical settings of health care to identify those who suffer the resultant negative health impacts of social isolation and loneliness and target interventions to improve their social conditions. Social Isolation and Loneliness in Older Adults considers clinical tools and methodologies, better education and training for the health care workforce, and dissemination and implementation that will be important for translating research into practice, especially as the evidence base for effective interventions continues to flourish. |
| digital marketing to seniors: Senior Services Today Ashley Brooks, 2021-05-06 Senior citizens (frequently referred to by the more inclusive term “older adults”) are one of the largest and fastest growing demographics in the world. Public libraries have a duty to serve these individuals with the same level of care and opportunity for participation that is afforded to younger generations. This book explores older adults’ values and needs and describes the many ways libraries can serve them in effective ways. Senior Services Today: A Practical Guide for Librarians is a comprehensive guide to library services for this important community. Chapters cover these critical areas: Engaging Older Adults in Library Programs and Services Understanding Demographic Differences Marketing to Older Adults: Strategies Programming Ideas for Older Adults in the Modern Age Enhancing Technology Accessibility for Older Adults Community Outreach: Serving Outside the Library Specialty Collections Items Continuing the Library’s Relationship with an Aging Population While many times libraries tend to allocate budget and funding to flashier, brighter programs aimed at a more youthful audiences, this book shows how and why that same enthusiasm should be applied to crafting an engaging senior services plan. Gone are the conventional days of bingo and knitting circles; while those programs certainly have their place, this books aims to show that seniors also crave fun experiences alongside opportunities to make their own lives easier and more stress free-- and to illuminates how libraries can strike this balance by offering an enriching senior services roster. |
| digital marketing to seniors: The Linkedin Sales Playbook Brynne Tillman, 2017-04-08 THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! a $297 value LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way that attracts, teaches and engages targeted buyers and coverts them to connections and phone calls. This Playbook will guide you through the business development activities that will help you gain access to stakeholders, add more opportunities in your pipeline, reduce your sales cycle and close more business without ever having to cold call again. Brynne links traditional sales training with social media - from lead generation to connecting with targeted buyers, warm introductions, nurturing prospects and converting more connections to phone calls. Brynne works with individuals, sales teams, sales management, business owners and professionals who are responsible for client acquisition to prospect more effectively, make more qualified appointments, reduce the sales cycle, and close more business. Brynne teaches a unique approach to leveraging LinkedIn and social media for business development and is a National LinkedIn Speaker. If you'd like to schedule a 15 minute call with Brynne, visit http: //ScheduleaCallwithBrynne.com. |
Digital Marketing Basics for Senior Nutrition Programs
In today's digital age, senior nutrition programs can leverage effective marketing strategies to expand their reach, attract participants, and achieve sustainability. Digital marketing …
Marketing to Individuals Turning 65 or Eligible for Medicare
They’re not in a hurry and often ignore time-urgency strategies in marketing. Generally, “time is NOT of the essence” is a common attitude, especially among those who have retired. 3
6 Tips for Reaching Boomers & Seniors with Digital Marketing
Dec 2, 2015 · Boomers’ and Seniors’ digital media adoption has provided new opportunities to appeal to this demographic. Our experience in testing digital media programs to reach this …
Dramatically Greater - Zion & Zion
So instead of reaching seniors through digital channels, these marketers fall back on traditional media. Are these marketers correct, or are they allowing personal beliefs to sway them away …
Age-Friendly Technology Design - Lifetime Arts
Digital technology plays a significant role in the lives of older adults, who comprise a large and growing segment of the multibillion-dollar market for consumer electronics and apps. But too …
OLDER ADULTS & DIGITAL EQUITY
We wrote the Digital Equity & Older Adults Playbook to highlight key challenges and actionable recommendations that came up time and again during these conversations.
Using Search Marketing to Connect Seniors with Assisted
One digital web company is looking to answer that question by partnering with senior care communities. The child of a successful tech company, the team at SeniorCaring is helping senior …
Digital Marketing and Media Relations Strategy Connects More …
Digital marketing efforts led to a 10% increase in website views and 13.3% increase in users in 2023, with an audience of 34K new users. Organic social media reach increased by 100% and Facebook …
Community-Led Digital Literacy Training for Older Adults
Older adults living in affordable housing are vulnerable to social isolation and loneliness due to a lack of access to computers and the Internet, and the ability to use digital devices.
Li Ning Sports Brand Digital Marketing For Seniors - IJMSSSR
Abstract: Li Ning is one of China's leading local sports brands with comprehensive brand marketing, design, manufacturing, distribution and sales capabilities, offering professional and casual sports …
2020 Senior Media Habits Survey - Media Logic
In May 2020, Media Logic conducted our annual survey by asking more than 450 men and women aged 63 and older about their media habits. 2020, of course, has been a year of great disruption. …
Good Privacy Practices for Developing and Marketing Social …
While businesses developing and marketing social support technologies for seniors must abide by these principles in general, there are some particular challenges to doing so specific to the senior …
Title Slide Headline: Drive More Residents to Your Assisted …
The Mauldin Group is a full-service digital marketing agency dedicated to helping assisted living facilities grow through tailored, results-driven strategies.
Promoting Digital Inclusion for - Age Friendly Silicon Valley
Under DAAS, a Digital Inclusion Workgroup was formed and has prepared the following report, Promoting Digital Inclusion for Older Adults in Santa Clara County. The report provides a detailed …
Support for senior citizens in our digital world
Digital Inclusion for Senior Citizens The internet is an integral part of modern life, and its competent use is an important aspect of social participation. Our aim is to motivate and assist seniors to …
“I am trying to keep up to date...but it is moving so fast”
National Seniors Australia has been interested in the digital engagement of its members since 2017. This is the third report with a specific focus on the digital engagement of older
Factsheet - Infocomm Media Development Authority
IMDA has launched the Seniors Go Digital programme to help all seniors build digital capabilities so that they can lead engaged, informed and fulfilled lives. The programme will adopt a three …
Digital Skills Course Catalog - AARP
These lectures, workshops, and courses will help older adult participants build essential digital skills so that they can find jobs, change careers, or explore entrepreneurship.
Technology for Aging in Place
Advantage plans began covering some in-home technology to help seniors remain independent – and the use of digital health technologies, including remote patient monitoring and remote …
Senior Badge Tips - Girl Scouts of the USA
Explore your Digital Cookie® or Smart Cookie® platform. Find out how to set your goals, track your progress, manage orders, and reach your customers. Then, follow this guide for ideas about how …
Digital Marketing Basics for Senior Nutrition Programs
In today's digital age, senior nutrition programs can leverage effective marketing strategies to expand their reach, attract participants, and achieve sustainability. Digital marketing …
Marketing to Individuals Turning 65 or Eligible for Medicare
They’re not in a hurry and often ignore time-urgency strategies in marketing. Generally, “time is NOT of the essence” is a common attitude, especially among those who have retired. 3
6 Tips for Reaching Boomers & Seniors with Digital Marketing
Dec 2, 2015 · Boomers’ and Seniors’ digital media adoption has provided new opportunities to appeal to this demographic. Our experience in testing digital media programs to reach this …
Dramatically Greater - Zion & Zion
So instead of reaching seniors through digital channels, these marketers fall back on traditional media. Are these marketers correct, or are they allowing personal beliefs to sway them away …
Age-Friendly Technology Design - Lifetime Arts
Digital technology plays a significant role in the lives of older adults, who comprise a large and growing segment of the multibillion-dollar market for consumer electronics and apps. But too …
OLDER ADULTS & DIGITAL EQUITY
We wrote the Digital Equity & Older Adults Playbook to highlight key challenges and actionable recommendations that came up time and again during these conversations.
Using Search Marketing to Connect Seniors with Assisted
One digital web company is looking to answer that question by partnering with senior care communities. The child of a successful tech company, the team at SeniorCaring is helping …
Digital Marketing and Media Relations Strategy Connects …
Digital marketing efforts led to a 10% increase in website views and 13.3% increase in users in 2023, with an audience of 34K new users. Organic social media reach increased by 100% and …
Community-Led Digital Literacy Training for Older Adults
Older adults living in affordable housing are vulnerable to social isolation and loneliness due to a lack of access to computers and the Internet, and the ability to use digital devices.
Li Ning Sports Brand Digital Marketing For Seniors - IJMSSSR
Abstract: Li Ning is one of China's leading local sports brands with comprehensive brand marketing, design, manufacturing, distribution and sales capabilities, offering professional and …
2020 Senior Media Habits Survey - Media Logic
In May 2020, Media Logic conducted our annual survey by asking more than 450 men and women aged 63 and older about their media habits. 2020, of course, has been a year of great …
Good Privacy Practices for Developing and Marketing …
While businesses developing and marketing social support technologies for seniors must abide by these principles in general, there are some particular challenges to doing so specific to the …
Title Slide Headline: Drive More Residents to Your Assisted …
The Mauldin Group is a full-service digital marketing agency dedicated to helping assisted living facilities grow through tailored, results-driven strategies.
Promoting Digital Inclusion for - Age Friendly Silicon Valley
Under DAAS, a Digital Inclusion Workgroup was formed and has prepared the following report, Promoting Digital Inclusion for Older Adults in Santa Clara County. The report provides a …
Support for senior citizens in our digital world
Digital Inclusion for Senior Citizens The internet is an integral part of modern life, and its competent use is an important aspect of social participation. Our aim is to motivate and assist …
“I am trying to keep up to date...but it is moving so fast”
National Seniors Australia has been interested in the digital engagement of its members since 2017. This is the third report with a specific focus on the digital engagement of older
Factsheet - Infocomm Media Development Authority
IMDA has launched the Seniors Go Digital programme to help all seniors build digital capabilities so that they can lead engaged, informed and fulfilled lives. The programme will adopt a three …
Digital Skills Course Catalog - AARP
These lectures, workshops, and courses will help older adult participants build essential digital skills so that they can find jobs, change careers, or explore entrepreneurship.
Technology for Aging in Place
Advantage plans began covering some in-home technology to help seniors remain independent – and the use of digital health technologies, including remote patient monitoring and remote …
Senior Badge Tips - Girl Scouts of the USA
Explore your Digital Cookie® or Smart Cookie® platform. Find out how to set your goals, track your progress, manage orders, and reach your customers. Then, follow this guide for ideas …
