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| digital marketing conference 2023: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, |
| digital marketing conference 2023: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, 2023-05-30 The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used. |
| digital marketing conference 2023: Internet of Things and AI for Natural Disaster Management and Prediction Satishkumar, D., Sivaraja, M., 2024-03-07 In a world where natural disasters wreak havoc with increasing frequency and severity, the need for accurate prediction and effective management has never been more critical. From earthquakes shattering communities to floods submerging vast regions, these events endanger lives and strain resources and infrastructure to their limits. Yet, amidst this turmoil, traditional forecasting methods often need to catch up, leaving us vulnerable and reactive rather than proactive. This comprehensive academic collection provides a beacon of hope in uncertain circumstances: Internet of Things and AI for Natural Disaster Management and Prediction. By bridging the gap between theory and practice, this book empowers academics, policymakers, and practitioners alike to harness the full potential of machine learning in safeguarding lives and livelihoods. |
| digital marketing conference 2023: Smart and Sustainable Interactive Marketing Irani, Hamid Reza, Nozari, Hamed, 2024-01-22 In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability. |
| digital marketing conference 2023: Contemporary Trends in Innovative Marketing Strategies Barbosa, Belem, 2024-02-19 In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing. |
| digital marketing conference 2023: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing conference 2023: Advances in Digital Marketing in the Era of Artificial Intelligence Moez Ltifi, 2024-07-12 This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions. |
| digital marketing conference 2023: Dive Into SEO Narayan Prusty, 2014-06-07 Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your(or your clients) websites. In Dive Into SEO, Blogger and Entrepreneur Narayan Prusty gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your website. As you progress through the book, you'll learn about structuring a website for SEO, the the importance of website speed, redirection, duplicate content handling and link building. By the time you reach the final page, you'll be equipped to use SEO personally to give your websites and edge against the competition. If you are a developer or not, this book is perfect for you. Its well written for everyone to understand |
| digital marketing conference 2023: Marketing in Morocco Latifa Louraoui, 1986 |
| digital marketing conference 2023: Advances in Smart Medical, IoT & Artificial Intelligence Mohammed Serrhini, |
| digital marketing conference 2023: ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 Fernando Moreira, Shital Jayantilal, 2023-09-21 |
| digital marketing conference 2023: Sustainable Horizons for Business, Education, and Technology Hashem Alshurafat, |
| digital marketing conference 2023: Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation Bahaaeddin Alareeni, |
| digital marketing conference 2023: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-03-01 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| digital marketing conference 2023: Achieving Sustainable Business Through AI, Technology Education and Computer Science Allam Hamdan, |
| digital marketing conference 2023: Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024) Lia Warlina, 2024 |
| digital marketing conference 2023: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| digital marketing conference 2023: Advancements in Business for Integrating Diversity, and Sustainability Dimitrios A Karras, Srinesh Thakur, Sai Kiran Oruganti, 2024-03-01 This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values. |
| digital marketing conference 2023: 11th European Conference on Social Media Dr Panagiotis Fotaris, 2024-05-30 These proceedings represent the work of contributors to the 11th European Conference on Social Media (ECSM 2024), hosted by the University of Brighton, UK on 30-31 May 2024. The Conference and Programme Chair is Dr Panagiotis Fotaris from the University of Brighton. ECSM is now a well-established event on the academic research calendar and now in its 11th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. |
| digital marketing conference 2023: Integrating AI-Driven Technologies Into Service Marketing Nadda, Vipin, Tyagi, Pankaj Kumar, Singh, Amrik, Singh, Vipin, 2024-08-29 In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more. |
| digital marketing conference 2023: GENZ DIGITAL MARKETING : BRIDGING THE GAP OF WEB 2.0 THROUGH BUSINESS MANGAGEMENT Dr. RASHI BALIYAN, Dr. DIWAKAR CHAUDHARY, 2023-10-28 No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work. |
| digital marketing conference 2023: AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0 Adel Ben Youssef, Pushan Kumar Dutta, Ruchi Doshi, Manohar Sajnani, 2024-10-01 The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies. Provides an innovative perspective by blending high-tech trends like AI, blockchain, and metaverse with traditional wellness practices Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact Includes case studies and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency Explores how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approach This reference book is for scholars and professionals in computer science who are interested in studying the effect of AI, blockchain, and metaverse in hospitality and tourism industry. |
| digital marketing conference 2023: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1 Abdalmuttaleb M. A. Musleh Al-Sartawi, |
| digital marketing conference 2023: Visual Methods in Marketing and Consumer Research Fatema Kawaf, Ofer Dekel-Dachs, 2024-06-21 Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a ‘go‐to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on. The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a ‘go-to hands-on guide’ for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology. |
| digital marketing conference 2023: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing conference 2023: Internet of Behavior-Based Computational Intelligence for Smart Education Systems Ouaissa, Mariya, Ouaissa, Mariyam, Lamaazi, Hanane, El Hamlaoui, Mahmoud, Reddy C., Kishor Kumar, 2024-10-11 Smart education is transforming the way we teach and learn by incorporating advanced technologies that enhance interactivity, personalization, and efficiency. By integrating digital tools, data analytics, and innovative strategies, it can better address the needs of 21st-century learners. Central to this shift is the Internet of Behavior (IoB). As IoT grows, it collects behavior-related data and combines that data analysis with intelligent systems. While this fusion enhances personalized learning, it also raises important concerns about privacy, security, and ethics. Internet of Behavior-Based Computational Intelligence for Smart Education Systems explores the intricacies of how IoB and computational intelligence are transforming education. It offers practical insights and theoretical foundations on how behavioral data can create smarter, more adaptive learning environments. Targeting educators, technologists, and researchers, the book delves into the latest developments at the intersection of technology and education, guiding readers toward more personalized, efficient, and effective learning systems. |
| digital marketing conference 2023: New Technologies in Virtual and Hybrid Events Kulshreshtha, Sharad Kumar, Webster, Craig, 2024-08-12 In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence. |
| digital marketing conference 2023: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024-08-05 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. |
| digital marketing conference 2023: Internet of Behaviors Implementation in Organizational Contexts Carvalho, Luísa Cagica, Silveira, Clara, Reis, Leonilde, Russo, Nelson, 2023-11-01 Internet of behaviors (IoB), also known as the internet of behavior, emerged as a natural consequence of the internet of things (IoT) and artificial intelligence (AI). IoB is an area of investigation that compiles three fields of study: IoT, data analysis, and behavioral science. IoB seeks to explain the data obtained from a behavioral point of view, analyzing human interaction with technology and referring to the process by which user-controlled data is evaluated from a behavioral psychology perspective. Internet of Behaviors Implementation in Organizational Contexts explores internet of behaviors solutions that promote people's quality of life. This book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports. The content within this publication represents research encompassing the internet of behaviors, internet of things, big data, artificial intelligence, blockchain, smart cities, human-centric approach for digital technologies, ICT sustainability, and more. This vital reference source led by an editor with over two decades of experience is optimized for university professors, researchers, undergraduate and graduate level students, and business managers and professionals across several industries related to or utilizing the internet of things (IoT). |
| digital marketing conference 2023: Public Relations Planning Edward T. Vieira, Jr., Yulong Li, 2024-06-10 Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website. |
| digital marketing conference 2023: Influencer Marketing Strategy Gordon Glenister, 2024-07-03 Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy. |
| digital marketing conference 2023: Advertising in the Digital Age Sevil Yesiloglu, Joyce Costello, 2024-04-09 Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries. |
| digital marketing conference 2023: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, David López López, 2021-05-26 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
| digital marketing conference 2023: New Business Frontiers in the Metaverse Inder, Shivani, Dawra, Shuchi, Tennin, Kyla Latrice, Sharma, Sandhir, 2024-05-13 The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymoreit signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape. |
| digital marketing conference 2023: Innovation-Driven Business and Sustainability in the Tropics Emiel L. Eijdenberg, Malobi Mukherjee, Jacob Wood, 2023-08-04 The edited volume presents the conference proceedings from the “Sustainability, Economics, Innovation, Globalisation and Operational Psychology Conference 2023” (SEIGOP 2023), organized by the Centre for International Trade and Business in Asia (CITBA) at James Cook University, Singapore. This edited volume places the highly dynamic, but also, jeopardized climatological – geographical region of the Tropics centre stage. The region is developing rapidly, with significant progress being made through the development of innovative technologies. The Tropics represent a region in which people live amid the greatest level of biodiversity anywhere on the planet. Nonetheless, propelled by rapid population growth, the Tropics is a region on the rise, with higher living standards and increased levels of international trade and investment. Densely populated emerging countries like India, Indonesia and Nigeria will be among the largest economies of the world by the end of the century. These upward socioeconomic trends are compromised by the impact of climate change on the Tropics’ biodiversity. Such developments have forced policymakers, businesses, and local communities to search for more sustainable and creative ways to live and work. For these reasons, this edited volume presents theory-driven conceptual, qualitative, quantitative and mixed-methods studies on the impact of innovation-driven businesses on the complex interplay of socio-cultural, economic, and environmental factors in the Tropics. |
| digital marketing conference 2023: Digital Marketing Technologies Hashem Aghazadeh, |
| digital marketing conference 2023: Rethink Your Marketing Tom Shapiro, 2017-07-20 If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business. |
| digital marketing conference 2023: Compelling Storytelling Narratives for Sustainable Branding Rodrigues, Paula, Borges, Ana Pinto, Vieira, Elvira, Tavares, Victor, 2024-07-16 Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically. |
| digital marketing conference 2023: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach Soumi Dutta, |
| digital marketing conference 2023: Digital Influence Joel Backaler, 2018-08-22 This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. |
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DMEXCO 2023
DMEXCO is Europe’s leading digital marketing & tech event. By creating opportunities for growth, networking, education, and inspiration, we set the benchmark as a business platform for the …
The 15 CIM Digital Marketing Conference Programme
Which of the latest innovations in digital marketing techniques and technologies will businesses invest in to compete in the year(s) ahead? endations on the latest trends you sh * Adoption of …
InternatIonal MarketIng ConferenCe
Marketing Conference (FIMC) 2023. FIMC 2023 is organised to bring academicians and industry experts on one platform, deliberate on the challenges of sustainable marketing in emerging …
2023 Events - Association of National Advertisers
Happy New Year! 2023 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen (B2B Marketing Webinar) 2023 Forecast: Legislative & Regulatory Outlook for Advertisers
International Conference on Reimagining Marketing with …
International Conference on Reimagining Marketing with Technology (ICRMT 2023) Conference Track and Schedule Day 1: 10 February 2023 Technical Session 1: 1.30-3.30 PM (Classroom 1 …
AoC Marketing and Communications Conference 2023
AoC Marketing and Communications Conference 2023 Part 1 - Wednesday 29 March, 09:30 - 12:30 Part 2 - Thursday 30 March, 09:30 - 12:30 Online via Zoom opportunity to discuss the …
THE 36 GLOBAL RESEARCH CONFERENCE ON MARKETING …
Special Session: Research at the Marketing/Entrepreneurship Interface – Past, Present, and Future Chairs: Hugh Pattinson, Western Sydney University, Zubin Sethna, Regent’s University
2023 Atlantic Marketing Association Conference
online shopping and digital marketing context. User generated content, including online reviews, social media comments, and customer suppor interactions, will be collected and analyzed. The …
2023 Digital Marketing Trends - Brandwatch
With content marketing’s projected increase of $487.24 billion from 2022 to 2026, it is safe to say the demand is growing and that several different content formats have gained popularity in …
Malaysian Digital Conference
In the digital era, how can you create stories and experiences that ignite emotions and leave an unforgettable mark? Discover the key to unlocking unprecedented success in customer …
MI-AGENDA-2023 - Marketing Indaba
AGENDA ... Book online at www.marketingindaba.com Please note: We reserve the right to make changes to the agenda / programme without notice. Delegates will receive a printed …
Two Day International Conference on Digital Transformation …
In this context, ICFAI University Jharkhand is organizing this international conference on "Digital Transformation for Sustainable Business Performance”,which will provide a guiding path in …
Marketing for wellness, health and care - Società Italiana …
SIM Conference 2023 confirms what proposed in the last editions, introducing a few new features:
2023 Global Marketing Trends - Deloitte United States
2023 Global Marketing Trends aims to act as a guide for these issues at a critical point in time. It also ofers meaningful considerations for pro-pelling your brand and organization forward in the …
Digital Marketing Trends 2023 - Ascend2
DIGITAL MARKETING STRATEGY TRENDS 2023 With emerging, groundbreaking technologies and an unpredictable economic climate, there are many factors that contribute to the ever …
CALL FOR PAPERS - Universität Graz
We are happy to announce that the University of Graz hosts this year’s ONLINE on June 12-13 2023. The CBIM International Conference welcomes academics, professionals, and doctoral …
2023 Digital Trends - Adobe
The 2023 Digital Trends Report is based on an online survey fielded to select Econsultancy and Adobe lists. The survey was launched on the 20th of September and closed on the 30th of …
Digital Marketing Trends 2023 - galacticfed.com
Industry trends erception to see them coming. While some marketing updates have already become Twitter hashtags, others sorts of new trends in 2023. The competition will be fierce, …
CONFERENCE OVERVIEW - Indian Institute of Management …
CONFERENCE OBJECTIVE The main objective of the international marketing conference is to provide a platform to share knowledge and to enlighten about novel advancements and …
Analysis of search engine optimization tactics in the context …
2023) ranking algorithms, digital marketers must reconsider traditional SEO techniques and adopt ... Ubiquitous Computing Conference (MIUCC). ... Analysis of search engine optimization …
Digitalization and its impact on contemporary marketing
innovation in the area of marketing research and practices (Grewal et al. 2020; Lim et al. 2020; Steinho and Palmatier 2021). Such transformation has become a marketing catalyst, …
Artificial intelligence’s impact on hospitality and tourism …
Artificial intelligence’s impact on hospitality and tourism marketing: exploring key themes and addressing challenges Jacques Bulchand-Gidumal a, Eduardo William Secina, Peter …
November 10, 2023 2023 AHA Pre-Sessions Symposia
Conference 2023 February 8-10, 2023 Dallas, TX + Virtual EPI Lifestyle 2023 February 28-March 3, 2023 ... Email Marketing Starting at $9,035 • Daily Highlights Email ... • Digital Signage • …
Does Digital Entrepreneurship Education Matter for Students’ …
various digital competencies are needed to be adaptive and incorporate multiple technologies and digital innovation. Later, digital entrepreneurship education and training can maximize …
Simple Tables in Excel - cdn-dynmedia-1.microsoft.com
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Coding For Digital Marketing - blog.amf
coding for digital marketing: Digital Marketing Alan Charlesworth, 2022-11-01 Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key …
[CompanyName] BUSINESSPLAN - Growthink
Specifically, during this time, [Founder] attended a marketing conference in Cleveland, OH. During her trip, [Founder’s Name] attended a networking event, where she met a digital
Entrepreneurial marketing and marketing performance …
digital marketing capabilities and on marketing performance. Furthermore, digital marketing capabilities have a positive and significant effect on marketing perfor-mance. However, digital …
2023 Global Marketing Trends - Deloitte United States
2023 Global Marketing Trends 5 2023 Global Marketing Trends aims to act as a guide for these issues at a critical point in time. It also offers meaningful considerations for pro-pelling your …
JULY 9-13, 2023 - DAC
Now, with the 60th edition of the Design Automation Conference, DAC presents itself in the best shape ever: For the first time, the paper submissions have surpassed the 1,000 threshold – …
The new digital edge: Rethinking strategy for the …
Looking toward 2023, most companies will need to build new digital businesses to stay economically viable. 1Respondents who answered “don’t know” are not shown; n = 1,140. …
The Business of Brands 2023 MEDIA KIT - Ad Age
Mar 9, 2023 · Web3 Marketing Trailblazers Nov. 8, 2022 Jan. 31, 2023 Ad Age Leading Women + Leading Women Rising Star Feb. 1, 2023 March 28, 2023 August 8, 2023 Ad Age Small …
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE …
12-31-2023 PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE SHOPEE DI KOTA CILEGON Dini Fajar Lestari …
Theory + Practice in Marketing 2023 - Columbia Business …
and expertise with others. A special thank goes the conference co-founders Bernd Schmitt, Sunil Gupta, and Don Lehmann. We wish you all a productive and enjoyable conference …
Brand Guide 2022 - Serving Dentists Throughout the World
Through a complete range of marketing components, chrisad will help potential patients become increasingly familiar with your logo. It takes time, but increased exposure to your logo …
Emerging marketing trends in 2023: A comprehensive …
this study focuses on the most significant marketing trends in 2023, including the rise of Metaverse, AI, study suggest that businesses and Corresponding Author: Deepesh Sheth ...
Call for Papers “Innovations in Data-Driven Macromarketing …
International Conference on Customer Experience and Marketing (ICCEM 2024), Marrakesh, Morocco, 30-31 May 2024 ... With the global nature of digital marketing, research is needed to …
The effect of digital marketing transformation trends on …
digital marketing and B2B customers’ purchase intentions in the context of the Covid-19 pandemic. The third part is the presentation of the model and the hypothesis. Research …
Potentiality of digital marketing in rural areas: Target the …
1 International Journal of Management and Commerce www.managementjournal.in Online ISSN: 2664-6854, Print ISSN: 2664-6846 Received: 02-06-2023, Accepted: 18-06-2023, Published: …
The Forrester Wave™: Digital Experience Platforms, Q4 2023
Digital Experience Platforms, Q4 2023 The 15 Providers That Matter Most And How They Stack Up December 5, 2023 By Joe Cicman with Linda Ivy-Rosser, Sara Sjoblom Summary In our …
Digital Marketing Strategy and Consumer Purchase
143 Digital Marketing Strategy and Consumer Purchase Intention. Awuor, T., Owino, E. & Ntara, C. (2023). Future X Journal 1(2), 139-157. Benard (2016) opines that there is a dearth of …
The Geneva Vision on the Future of the Digital Economy
UNCTAD eWeek 2023 | 2. The “Geneva Vision on the Future of the Digital Economy” is the UNCTAD eWeek 2023 summary report. It provides context for the organization of the event, …
Theme : Future of Marketing in Emerging Markets: Looking …
Developing a Successful Marketing Strategy on Emerging Issues in Marketing Conference Tracks For detailed description about the conference tracks, please click on the link below ... The …
NOVEMBER 12-14, 2023 NATIONAL AGRICULTURAL …
FDRS RESEARCH SESSIONS I. MONDAY, NOVEMBER 13 | 8:00 AM - 9:30 AM. SPECIALTY. CROP. PRODUCTION AND MARKETING RESEARCH UPDATE Wholesale Produce …
Going Digital: Implications for Firm Value and Performance
digital using textual analysis of corporate nancial reports and conference calls. We rst show that digital adoption by non-tech rms has dramatically grown in recent years. Non-tech digital …
THE 36 GLOBAL RESEARCH CONFERENCE ON …
2023 Global Research Conference on Marketing and Entrepreneurship Page 2 HONORARY ADVISORY BOARD • David Carson, University of Ulster, Emeritus • John Day, Huddersfield …
Exploring Digital Marketing for Brands in the Internet Era
Exploring Digital Marketing for Brands in the Internet Era Rong Hu Qujing Commercial Bank, Qujing, Yunnan, China DOI: 10.32629/memf.v4i1.1180 ... 5/17/2023 4:00:55 PM ...
Proceedings of the New York State Communication Association
With influencer marketing, there is an eleven times higher return on investments (ROI) in comparison to digital marketing, according to a Neilsen marketing survey (Tapinfluence, …
2024 Digital economy report - UNCTAD
UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT Digital economy report 20 24 UNCTAD overpage AD UNITED NATIONS Shaping an environmentally sustainable ... is …
2O23 Sustainability Report - Fortinet
Making possible a digital world you can always trust. Who we are Corporate headquarters: Sunnyvale California, U.S.A Number of locations: 90+ Founded: OCTOBER 2000 Who we are …
Digital Marketing Strategies and the Impact on Customer
3.2 Digital Marketing . Digital marketing uses mobile devices, social media, the internet, search engines, and other mediums to get to customers. Specific marketing experts like Ryan (2016) …
Digital Marketing Trends 2023 - galacticfed.com
Digital Marketing in 2023 Sensory Personalized Data-driven Accelerated Omnichannel Outsourced Interactive Conversational B2C Agile 2. Tightening regulations and legal …
THE STATE OF IN INDIA 2023 24 - Ipsos
Digital Marketing has completely altered the way consumers engage and consume products and information. The ET BrandEquity-Ipsos The State of Digital Marketing in India 2023 Report …
THE IMPACT OF DIGITAL MARKETING BARRIERS ON …
marketing, a lack of digital marketing knowledge and skills, and limited budgets for digital marketing (Chaudhary, 2023). Without digital marketing, it is a struggle for organizations to …
VIVA TECHNOLOGY 2023 - L'Oréal
Fast-forward to 2023 – using the full arsenal of augmented beauty, data-powered diagnostics, smart devices and the new codes of beauty, we ... Digital & Marketing Officer, L’Oréal Groupe. …
VIRGINIA WINE BOARD PROJECTS 2019-2023
VWA VWA Conference - Technical & Reception for 2023 $30,000 VWA VWA Ask the Expert Workshops $10,000 VCA Virginia Cider Educational Meetings FY 23-24 $7,500 ... VWA Social …
2023 PROSPECTUS EXHIBITOR - BICSI
BOTH Winter AND Fall 2023 Shows $60,000 $45,000 $22,500 N/A SPONSORSHIP LEVELS DIAMOND PLATINUM SILVER BRONZE Complimentary Booth Space* 10’x 20’ 10’x 20’ …
Future of Jobs Report 2023 - World Economic Forum
jobs-report-2023/ May 2023 Future of Jobs Report 2023 The findings, interpretations and conclusions ... digital access are expected to drive job growth in more than half of surveyed …
CALL FOR PAPERS - fbdonline.org
CFP/030223 2 The deadline for submissions is September 30, 2023.Full papers received by or on this date will be considered for the ACME Best Paper in Track and FBD Distinguished Paper …
ABSTRACT - ResearchGate
Procuratio: Jurnal Ilmiah Manajemen 433 Vol. 12 No. 4, Desember 2024 (433-444) e-ISSN 2580-3743 Procuratio: Jurnal Ilmiah Manajemen--- Vol. 12 No. 4, Desember 2024
CONFERENCE OVERVIEW - Indian Institute of …
International Marketing Conference (iMarC) is an annual International ... • Digital Marketing • Omni Channel Marketing • Customer Engagement ... Preconference workshops will be held on …
Scalable Price Targeting 1 - Marketing Department
Jan 1, 2018 · Rochester, University of Wisconsin, Yale University, the 2017 Marketing and Economics Summit, the 2016 Digital Marketing Conference at Stanford GSB and the 2017 …
AMS SOCIAL MEDIA 2022 Academy of Marketing Science® …
The Academy of Marketing Science Honors: 2022 AMS Cutco/Vector Outstanding Marketing Educator Dr. Eli Jones Dr. Eli Jones is a Professor of Marketing, Peggy Mays Eminent …
THE ROLE OF DIGITAL MARKETING IN THE EDUCATION …
INTERNATIONAL SOCIAL SCIENCES AND INNOVATION CONGRESS 25-26 FEBRUARY 2023 THE ROLE OF DIGITAL MARKETING IN THE EDUCATION SECTOR Prof. Vesna …
AMA Summer Academic Conference 2022 - proceedings
ISBN: 978-1-7138-6657-2 AMA Summer Academic Conference 2022 Online 9 August 2022 Chicago, Illinois USA 12 – 14 August 2022 Part 1 of 2 Editors:
The Impact of Digital Marketing on Consumer Behavior: A …
DOI: 10.30954/2322-0465.2.2023.2 The Impact of Digital Marketing on Consumer Behavior: A Comprehensive Review Purnendu Basu1* and Manas Naskar2 1Sr. Lecturer, Gedu College of …
CALL FOR PAPERS ASSOCIATION OF COLLEGIATE …
10 Reasons Why You Should Attend the 2023 ACME Conference . ACME is . . . 1) An unbeatable value! Registration is only $225 and includes a one-year ACME and FBD ... Social Media, …
CONFERENCE ON EU COMPETITION LAW AND DIGITAL …
CONFERENCE ON EU COMPETITION LAW AND DIGITAL MARKETS DEVELOPMENT 13-14 June 2024 Sofia, Bulgaria ... (2014-2023). In that capacity she has been responsible for …
