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| digital marketing for fintech companies: Fintech Marketing: From Start to Now Dmitrii Egorenkov, 2024-04-24 Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing. |
| digital marketing for fintech companies: Marketing and Mobile Financial Services Aijaz A. Shaikh, Heikki Karjaluoto, 2018-12-21 Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect. |
| digital marketing for fintech companies: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing for fintech companies: Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1 David Lee Kuo Chuen, Robert H. Deng, 2017-08-03 Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1: Cryptocurrency, FinTech, InsurTech, and Regulation explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and will likely dictate the future of finance. The volume not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but it also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. - Explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets - Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties - Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography - Provides the only advanced methodical summary of these subjects available today |
| digital marketing for fintech companies: Research Anthology on Concepts, Applications, and Challenges of FinTech Management Association, Information Resources, 2021-02-05 FinTech, an abbreviated term for financial technology, is a digital revolution changing the way banking and financial services are being used both by individuals and businesses. As these changes continue to take place, the financial industry is focused on technological innovation and feeding into this digital revolution to better serve consumers who are looking for easier ways to invest, transfer money, use banking services, and more. FinTech is increasing accessibility to financial services, automating these services, expanding financial options, and enabling online payments and banking. While the benefits are being continually seen and this technology is becoming more widely accepted, there are still challenges facing the technology that include security concerns. To understand FinTech and its role in society, both the benefits and challenges must be reviewed and discussed for a holistic view on the digital innovations changing the face of the financial industry. The Research Anthology on Concepts, Applications, and Challenges of FinTech covers the latest technologies in FinTech with a comprehensive view of the impact on the industry, where these technologies are implemented, how they are improving financial services, and the security applications and challenges being faced. The chapters cover the options FinTech has unlocked, such as mobile banking and virtual transactions, while also focusing on the workings of the technology itself and security applications, such as blockchain and cryptocurrency. This book is a valuable reference tool for accountants, bankers, financial planners, financial analysts, business managers, economists, computer scientists, academicians, researchers, financial professionals, and students. |
| digital marketing for fintech companies: Doing Digital: Lessons from Leaders Chris Skinner, 2020-03-02 There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion dollar unicorns appear rapidly, whilst internet giants achieve global domination. How are banks dealing with these changes and are any banks showing leadership? Well yes, a few are. With all the gloom merchants saying that traditional banking is doomed, a few banks have made radical moves to adapt and survive. Chris Skinner, world-leading commentator on banking and technology, has selected five of those banks—JPMorgan Chase (USA), BBVA and ING (Europe), and DBS and CMB (Asia)—to share their experiences. In detailed interviews, and with wide-ranging commentary, he has discovered the secrets of how not just adapt and survive, but how to thrive in this sea change of finance and technology. Learn the lessons of the leaders, and learn how to become a successful digital bank, by Doing Digital. |
| digital marketing for fintech companies: Digital Marketing Strategy Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero, 2023-07-01 This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. |
| digital marketing for fintech companies: The Digital Banking Revolution Luigi Wewege, Michael C. Thomsett, 2019-12-02 Emergent innovative financial technologies are profoundly changing the way in which we spend, move and manage our money, unlike ever before, and traditional retail banks are facing stiff competition. The global financial crisis in 2007–2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of banking on the go, and financial innovations from countries around the world before concluding with a discussion on the future of banking including optimizing structures, new strategies for business outcomes, and human resources in the digital era. |
| digital marketing for fintech companies: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital marketing for fintech companies: Learning Practical FinTech from Successful Companies Yoshitaka Kitao, 2018-04-17 Praise for LEARNING PRACTICAL FINTECH FROM SUCCESSFUL COMPANIES Throughout my career I've seen the world of finance transformed by technology, from the earliest days of online lending to the current innovations happening with blockchain and cryptocurrency. I believe we're at a critical point in history where a new Internet of Value is starting to emerge, and I'm excited to see so many talented entrepreneurs tackling problems in global finance today. CHRIS LARSEN, Cofounder and Executive Chairman of Ripple Blockchain technology is changing the way the world does business. This book offers an inside look at how institutions from all corners of financial services and other areas of commerce are collaborating with software firms like R3 to re- engineer the infrastructure that enables money, goods, and information to flow around the globe. DAVID RUTTER, Founder, Chief Executive Officer of R3 When we think about FinTech, we often think about New York, Silicon Valley, and London, but this book tackles the awakening dragon that is Asian FinTech. Do yourself a huge favor and read this book. Asia is where the real FinTech evolution is happening. BRETT KING, Author of Augmented and BANK 4.0, Host of the Breaking Banks Radio Show, Founder of Moven |
| digital marketing for fintech companies: Fintech Ecosystem-Transformation and Market Dynamics Ms.Veenu Joy Ms.ShivakamiRajan, |
| digital marketing for fintech companies: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2021-07-05 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. |
| digital marketing for fintech companies: Disrupting Finance Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins, 2018-12-06 This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase agility and improve customer retention. Technologies such as blockchain, cloud computing, mobile technologies, big data analytics and social media therefore have perhaps more potential in this industry and area of business than any other. This book defines a fintech ecosystem for the 21st century, providing a state-of-the art review of current literature, suggesting avenues for new research and offering perspectives from business, technology and industry. |
| digital marketing for fintech companies: Creating Strategic Value through Financial Technology Jay D. Wilson, Jr., 2017-03-23 Lessons in innovation from key FinTech trends and successes Creating Strategic Value through Financial Technology explores the growing Financial Technology (FinTech) industry to provide insight on how traditional financial institutions and FinTech companies can boost innovation and enhance valuation in a complex regulatory environment. In plumbing the depth and breadth of several niches within in the FinTech sector, author Jay Wilson uncovers key themes that have contributed to the industry's success; in this book, he maps them together to provide useful guideposts for investors, entrepreneurs, and traditional institutions looking to facilitate growth as technology and financial services collide. With an expert's perspective on FinTech history and outlook, certain trends and examples of value-enhancing strategies stand out. FinTech niches covered include: payments, crowdfunding, alternative/marketplace lending, the blockchain, and technology solutions in the context of banking, insurance, and investment companies. There is no denying the growing importance of technology in the financial services industry, and the FinTech sector offers valuable solutions for a diverse array of financial services providers and their customers. This book guides you through several niches of the FinTech sector, and highlights the most important takeaways from recent endeavors. Navigate the financial technology sector Enhance customer and product offerings Improve efficiency and cost structure Enhance profitability and company valuation from the intersection of technology and finance Innovation and customer preference is a key driver of FinTech's growth. Customers are demanding better value and convenience, and the organizations that provide it are reaping the rewards of growth. As financial regulations grow more and more complex, and customers are presented with more and more options, it is becoming imperative for traditional institutions to modernize processes and carve out a place in the future of financial services. Creating Strategic Value through Financial Technology provides a handbook for navigating that space, with practical guidance on how FinTech companies and traditional financial institutions can enhance profitability and valuation from the trends. |
| digital marketing for fintech companies: FinTech For Dummies Steven O'Hanlon, Susanne Chishti, Brendan Bradley, James Jockle, Dawn Patrick, 2020-09-01 Examine the depth and breadth of financial technology This comprehensive, hands-on guide is the go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry. FinTech For Dummies will shed light on this rapidly changing landscape making it an invaluable source of information for anybody working in or interested in this space. This book provides insights, knowledge and guidance from industry experts Steve O’Hanlon and Susanne Chishti on the following: Gaining insight fastest growing market segment of the financial markets Learning the core decision making to effect a growth plan Securing knowledge of the fastest growing fintech companies in the world Navigating the fintech world The ingredients into building a FinTech company |
| digital marketing for fintech companies: Applying Business Intelligence and Innovation to Entrepreneurship Kankaew, Kannapat, Nakpathom, Parinya, Chnitphattana, Alhuda, Pitchayadejanant, Krittipat, Kunnapapdeelert, Siwaporn, 2024-03-18 Smart watches, autonomous vehicles, and talking robots are now an everyday part of life for many regions of the world. The digital revolution has now permeated nearly every facet of our existence. This surge in technological advancement has ushered in what economists term an innovation economy. In this era, the synergy between technology and business intelligence propels groundbreaking innovations, fostering entrepreneurial ventures across various sectors. These ventures encompass an array of industries, including agriculture, fast-moving consumer goods, hospitality, cultural and indigenous products, to name just a few. While these entrepreneurial endeavors bring forth creativity and contribute to circular economies within communities, not all manage to navigate the challenging environment successfully. This raises a pressing concern how can entrepreneurs harness the power of business intelligence and innovation to achieve sustainability and a competitive edge in today's complex business landscape? Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena. |
| digital marketing for fintech companies: The REGTECH Book Janos Barberis, Douglas W. Arner, Ross P. Buckley, 2019-08-06 The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation. |
| digital marketing for fintech companies: Innovative Strategies for Implementing FinTech in Banking Albastaki, Yousif Abdullatif, Razzaque, Anjum, Sarea, Adel M., 2020-08-28 FinTech is encouraging various new practices, such as diminishing the use of cash in different countries, increasing rate of mobile payments, and introducing new algorithms for high-frequency trading across national boundaries. It is paving the way for new technologies emerging in the information technology scene that allow financial service firms to automate existing business processes and offer new products, including crowdfunding or peer-to-peer insurance. These new products cater to hybrid client interaction and customer self-services, changing the ecosystem by increasing outsourcing for focused specialization by resizing and leading to new ecosystems and new regulations for encouraging FinTech. However, such new ecosystems are also accompanied by new challenges. Innovative Strategies for Implementing FinTech in Banking provides emerging research exploring the theoretical and practical aspects of technology inclusion in the financial sector and applications within global financing. It provides a clear direction for the effective implementation of FinTech initiatives/programs for improving banking financial processes, financial organizational learning, and performance excellence. Featuring coverage on a broad range of topics such as artificial intelligence, social financing, and customer satisfaction, this book encourages the management of the financial industry to take a proactive attitude toward FinTech, resulting in a better decision-making capability that will support financial organizations in their journey towards becoming FinTech-based organizations. As such, this book is ideally designed for financial analysts, finance managers, finance administrators, banking professionals, IT consultants, researchers, academics, students, and practitio |
| digital marketing for fintech companies: AI and Chatbots in FinTech Gioia Arnone, |
| digital marketing for fintech companies: DIGIPEDIA Deepa Sayal, 2019-10-09 The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come? |
| digital marketing for fintech companies: Digital Marketing Strategy Simon Kingsnorth, 2016-05-03 The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. |
| digital marketing for fintech companies: Fintech Dictionary Rainer Alt, Stefan Huch, 2022-03-25 Fintech Dictionary - What is a blockchain framework? What is crowdlending or an ICO? The Fintech Dictionary helps readers in clarifying key terms that have emerged in the vivid field of financial technology (fintech). It links keywords from banking and insurance, from information technology as well as from innovation management – similar to the „melting pot“ of terms in reality. The collection of over 830 keywords presents the reader concise and up-to-date definitions of terms in an alphabetical order. It should serve students and interested parties from academia and practice alike. |
| digital marketing for fintech companies: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Dadwal, Sumesh Singh, 2019-11-15 Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students. |
| digital marketing for fintech companies: Blockchain, Fintech, and Islamic Finance Hazik Mohamed, Hassnian Ali, 2018-12-17 While creating new forms (Shari'ah-compliant standards) to operationalize Islamic values and ethics into the current conventional economic system and banking products is crucial to sustain the Islamic economy as it is today, we also need to develop new strategies to cope with the next economic evolution. The digital revolution in financial services is under way, and digital disruption has the potential to shrink the role and relevance of today’s banks, while simultaneously creating better, faster, cheaper services that will be an essential part of everyday life. This forward-looking book discusses the crucial innovation, structural and institutional development for financial technologies (fintech) in Islamic finance. The authors explain concepts in fintech and blockchain technology and follow through with their applications, challenges and evolving nature. The book provides insights into technology which will enable and enhance actual prescribed Islamic behaviors in modern economic transactions. Case studies highlight how to cope with modern transactional behavior with the advent of global online/mobile markets, shorter attention spans, and impersonal trade exchange. |
| digital marketing for fintech companies: FinTech Development for Financial Inclusiveness Anshari, Muhammad, Almunawar, Mohamad Nabil, Masri, Masairol, 2021-11-26 Financial technology (FinTech) and its related products are considered a major disruptive innovation in financial services, substantially elevating financial solutions and new business models. Resulting from the fusion of finance and smart mobile technology, this innovative technology requires additional investigation into its adoption, challenges, opportunities, and future directions so that we may understand and develop the technology to its full potential. FinTech Development for Financial Inclusiveness moves beyond the theoretical areas of FinTech to comprehensively explore the recent FinTech initiative scenarios with respect to processes, strategies, challenges, lessons learned, and outcomes within economic development as well as trade and investment. Covering a range of topics such as decentralized finance and global electronic commerce, it is ideal for industry professionals, business owners, consultants, practitioners, instructors, researchers, academicians, and students. |
| digital marketing for fintech companies: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023) Sudarsan Jayasingh, Kirubaharan Boobalan, Thiruvenkadam Thiagarajan, 2023-05-09 This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today’s modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics. The conference will be held in SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam, Chennai, India on 24th & 25th February 2023 and will be a hybrid event. This conference will offer invited talks by experts and paper presentations from leading academicians and industry speakers to share new ideas, research insights, recent innovations, trends, and challenges faced in the field of Business and Management. |
| digital marketing for fintech companies: The Business Year: Mexico 2021 , The Business Year is celebrating its 10th year in Mexico with the release of this special edition publication, which compiles over 100 interviews with business leaders and governmental authorities. With nothing to compare the current environment with, companies have been forced to make their own predictions on what the future will hold and, now that the dust has settled, the true winners and losers of the COVID-19 crisis are being revealed. This 160-page publication aims to provide a platform for the country's decision makers at a time of global uncertainty and act as a guide for investors looking seriously at the North American economy. It covers finance, the green economy, energy, industry, agriculture, IT and telecoms, logistics, security, real estate, health, and tourism. |
| digital marketing for fintech companies: LePALISSHE 2021 Joko Nurkamto, Kalu Osiri, Abd. Qadir Muslim, Marzuki Alie, Iuliaa Feofilova , 2022-01-04 This book contains the proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education (LePALISSHE) was held by Lentera Akademika Nusantara (Lekantara), Indonesia, in collaboration with Universitas Trisakti, Indonesia, on August 3, 2021. The aim of the conference is to promote new insights and discussion about the current global perspectives, considering the differences in academic and subject fields’ approaches across time and countries, with its implications and to improve and share the scientific knowledge on public administration, literature, social sciences, humanities, and education. The theme of the conference is: “Responding to Current Changes and Future Prospects Post Covid19 Pandemic from Various Perspectives”. The Covid19 pandemic has brought social and economic disruption worldwide, but is also providing opportunities in terms of new paths, new perspectives, and new ways of seeing things while addressing the underlying challenges. The conference invites delegates across Indonesia, United Kingdom, Japan, Malaysia, Australia, Canada, USA and beyond, and is attended by more than 300 participants from scholars, academics, researchers, practitioners, students, and policymakers from national and international institutions to provide an opportunity for discussion and to enhance professional networking in various related to the theme of the conference. |
| digital marketing for fintech companies: Indonesia's Strategic Role in The G20 : Expert Perspectives Hendri Saparini, SE., M. Phil., Ph.D., Prof. Ahmad Erani Yustika, SE., M.Sc. Ph.D, Mohammad Faisal, ST., MDS., Ph.D, Dr. Kurtubi, SE, M.Sp., M.Sc, Dr.Ir. Hariyadi BS Sukamdani, M.M, Prof. Dr. Ina Primiana FM , SE., MT, Prof. Dr. Ir. Dwi Andreas Santosa, MS, Akhmad Akbar Susamto, SE, M. Phil., Ph. D, Dr. Yanuar Rizky, SE, MH, Prof. Dr.rer.nat. Martha Fani Cahyandito, SE, MSc., A. Prasetyantoko, SE, M.Sc. Ph.D, Dr. Piter Abdullah , SE, MA, Dr. Fithra Faisal Hastiadi, SE, MSE., MA, Dr. Sahara, SP, M. Si, Fithriyah, SE., MPA., Ph.D, Dr. Agussalim, SE., M.Si, Dr. Etikah Karyani, Ak. CA. CMA, Ebi Junaidi, S.E., M.FinMgmt, Muhammad Ishak, SE , MA, Rasi Tamadhika Fajar Ramadhan, SE, M.Si, Syarifah Amaliah, SE, M.App.Ec, Dr. Raden Deden Djaenuddin , S.Si , M.Si, Dita Nurul Aini Mustika Dewi , SE, ME, Eliza Mardian, SP, M.SP, Mekdhi Ibrahim Johan, S.E., M.Sc, Muhammad Raihan Ramadhan, SE, King Yusuf Sihotang, S.E, 2022-10-27 For the first time, Indonesia has held the presidency of the G20, a forum formed to find joint solutions to global economic conditions. This forum, which represents 80% of the world economy, 75% of international trade, and two-thirds of the world's population, certainly determines the direction of world economic policy. Indonesia as the only representative country from ASEAN which is a member of the G20 as well as a developing country can play a role in encouraging and determining the direction of discussion in the interests of developing countries. In addition, Indonesia has the opportunity to encourage the world's collective efforts to realize policies that can accelerate global economic recovery inclusively and sustainably. Important agendas related to national interests that cannot be separated from global economic governance must also be voiced. The big theme of the 2022 G20 Indonesia Presidency is Recover Together, Recover Stronger, this theme was translated into various issues in two tracks, namely the Sherpa track and the financial track. As the title of the book, namely INDONESIA'S STRATEGIC ROLE IN THE G20 ACCORDING TO THE VIEWS OF EXPERTS this book discusses in detail how Indonesia's strategic role in each of the issues in the sherpa track and financial track. This book raises several issues in the Sherpa Track such as agriculture and food security, energy transition, environmental and climate sustainability, and development issues such as inequality, gender, digital economy, trade, and investment. In addition, there are issues in the Financial Track that are written in this book, namely the issue of debt challenges in countries, especially developing countries, cyber risk, financial inclusion and scarring effects, and exit strategies to recover and recover from the Covid-19 pandemic. This book is the result of a real contribution of economists' ideas on various topics, especially the Indonesian economy, and was prepared in preparation for the G-20 Summit to be held in Bali in November. The diversity of backgrounds of the authors provides a new color and enriches the prospects in presenting leading thinkers to unravel Indonesia's economic problems. As is well known, the Covid-19 pandemic has had a scarring effect on the Indonesian economy, resulting in an increase in unemployment, poverty, and inequality and has caused an economic slowdown. Some of the most impactful sectors are the accommodation and transportation sector, the tourism sector, to Small and Medium Enterprise (SME/UMKM). Even developing countries are expected to suffer more injuries than countries with advanced economies. More serious efforts are needed to support inclusive, fair, and sustainable growth. The policy choices of developed countries to restore the domestic economy created new worries for the world. This is because developing countries have a limited ability to provide policy support which is the factor behind the relatively slower recovery compared to developed countries. Pandemic recovery is proceeding unevenly in each country requiring a different exit strategy, depending on the economic structure, quality of available resources, and governance in making supportive policies. It is very important for all countries to understand the problems facing the world and each country's policy choices for exiting and recovering from a pandemic, not just G20 members. Therefore, Indonesia's presidency at the G20 Summit in 2022 is crucial in overcoming this problem, because the G20 countries with the world's largest economic power must be the prime mover to help developing countries both get out of the pandemic crisis trap and face uncertainty due to various social, economic problems. and politics. The main agenda of the G20 meeting is to encourage cooperation to create an inclusive, strong and sustainable world economic governance. Several agendas that can be agreed on globally such as climate change and green economy, transformation towards digitalization of the economy, global food security and precautionary recovery policies so as not to add to global problems. There must be an understanding from all G20 members that there are problems and solutions that are unique in nature because of the different social, political, economic strengths and challenges in each country. Actually, the concept of green economy is not a new concept. However, recently the world has only recently realized the importance of transforming the global economic approach so that it becomes sustainable. The G20 Forum is a kind of declarator again to encourage the implementation of this concept at the global level. Moreover, G20 countries contribute 80 percent of global carbon emissions and therefore G20 countries must show their seriousness to reduce global carbon by implementing various policies that support carbon reduction efforts. In addition, digital transformation is also a priority agenda in the G20 forum. The Covid-19 pandemic, which has escalated the acceleration of digital transformation, has encouraged the adoption of digital technology by economic actors. During the pandemic, technology has opened up space for online marketplaces and services that are increasingly needed. Even digital businesses run by women entrepreneurs in all developing G20 countries have significantly expanded during the COVID-19 pandemic. The digital-based economy continues to grow and is believed to be one of the drivers of future economic growth despite being faced with various challenges. Even in the issue of world trade, Indonesia needs to voice the importance of reviewing the direction and management of world trade after the Covid-19 pandemic in the G20 forum. The G20 countries need to support a balance between the conventional principles of open trade and the needs of each country to achieve a stronger and more sustainable long-term economic recovery. There are still many other roles for Indonesia in voicing various issues at the G20 forum, so what is Indonesia's other role in promoting an inclusive and collaborative post-pandemic economic recovery for G20 countries and others? |
| digital marketing for fintech companies: International Financial Centres after the Global Financial Crisis and Brexit Youssef Cassis, Dariusz Wójcik, 2018-07-04 As well as marking the tenth anniversary of the collapse of Lehman Brothers and the consequent unleashing of the global financial crisis, 2018 is also the year of negotiations on the terms of the UK's exit from the European Union. Within a decade the banking world has witnessed two epochal events with potential to redraw the map of international financial centres: but how much has this map actually changed since 2008, and how is it likely to change in the near future? International Financial Centres after the Global Financial Crisis and Brexit gathers together leading economic historians, geographers, and other social scientists to focus on the post-2008 developments in key international financial centres. It focuses on the shifting hierarchies of New York, London, Paris, Geneva, Zurich, Frankfurt, Singapore, Hong Kong, Beijing, Shanghai, and Tokyo to question whether Asian financial centres have taken advantage of the crisis in the West. It also examines the medium-effects of the crisis, the level of regulation, and the rise of new technology (fintech). By exploring these crucial changes, it questions whether shifts in the financial industry and the global landscape will render these centres unnecessary for the functioning of the global economy, and which cities are likely to emerge as hubs of new financial technology. |
| digital marketing for fintech companies: Beyond Multi-Channel Marketing Maria Palazzo, Pantea Foroudi, Alfonso Siano, 2020-06-17 Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0. |
| digital marketing for fintech companies: Revolutionary Challenges and Opportunities of Fintech Shweta Anand, Shalini Srivastav, Vikas Garg, Geetika Garg, 2024-05-13 This book explores the emergence of artificial intelligence blended with financial concepts as a promising new area in business and technology—financial technology, or fintech. The book introduces the very relevant concepts of fintech, its financial derivatives, management information systems, and artificial intelligence and provides tools to find solutions to complex problems in the finance and investment domain. The case studies provide firsthand knowledge of real problems faced by the industry and highlights the thought processes in resolution of complex problems. Topics address the global adoption of fintech, fintech disruptions in the financial sector, the use of machine learning and artificial intelligence to increase the effectiveness of financial trading algorithms, fintech in retail banking and risk management, inbound marketing as well as internal marketing for fintech, fintech in the international education sector, and more. Both business professionals and those in the technical industry will find this book to be of great use. It will be quite helpful for both professionals and students in the fields of finance and artificial intelligence. |
| digital marketing for fintech companies: Handbook of Blockchain, Digital Finance, and Inclusion David Lee Kuo Chuen, Robert H. Deng, 2017-09-29 Handbook of Digital Finance and Financial Inclusion: Cryptocurrency, FinTech, InsurTech, Regulation, ChinaTech, Mobile Security, and Distributed Ledger explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and likely to dictate the future of finance. The book not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. A companion Volume Two of The Handbook of Digital Banking and Financial Inclusion: ChinaTech, Mobile Security, Distributed Ledger, and Blockchain emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. - Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties - Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography - Provides the only advanced methodical summary of these subjects available today |
| digital marketing for fintech companies: AWS Certified Alexa Skill Builder Specialty (AXS-C01) , 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| digital marketing for fintech companies: Routledge Handbook of Chinese Business and Management Jane Nolan, Zhao Shuming, Ken Kamoche, 2023-09-29 This handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management. The volume represents an ‘inside-out’ perspective, offering local knowledge and experience, in conjunction with an ‘outside-in’ approach, presenting measured and sensitive observations from an outsider’s perspective. The handbook’s approach is organised around five key themes: Cultural and institutional contexts for business in China Management, including digital marketing and entrepreneurship Work and employment, covering gender and trade unions in the workplace Human resource management and human resource development in Chinese businesses, including multinational corporations in the UK Business and economic overviews, revealing the impact of guanxi relations and networks on Chinese business and management Revealing major recent developments in Chinese business and management alongside an appreciation of the unique historical, institutional, and cultural context of Chinese business and management, this book is a must-read for scholars, students, and educators of Chinese business and theory, and business in Asia. |
| digital marketing for fintech companies: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| digital marketing for fintech companies: Ethical Marketing Through Data Governance Standards and Effective Technology Saluja, Shefali, Nayyar, Varun, Rojhe, Kuldeep, Sharma, Sandhir, 2024-05-13 Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards. |
| digital marketing for fintech companies: Financial Technologies and DeFi Abeba N. Turi, 2023-01-01 The hunt for new forms of value generation is shaping the future of economic and financial interactions, leading to the emergence of innovative business models and technological enablers. Other than challenging our time and space limits, such technological advancements, in some cases, have allowed the generation of value at nearly zero marginal cost. Inevitably, emergent tech solutions are fundamental game changers in digital and conventional finance. In this regard, the book fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world. The book targets a broad audience of researchers, academia, industry professionals, fintech enthusiasts, and the general business audience with timely data and up-to-date cases. |
| digital marketing for fintech companies: The WEALTHTECH Book Susanne Chishti, Thomas Puschmann, 2018-04-19 Get a handle on disruption, innovation and opportunity in investment technology The digital evolution is enabling the creation of sophisticated software solutions that make money management more accessible, affordable and eponymous. Full automation is attractive to investors at an early stage of wealth accumulation, but hybrid models are of interest to investors who control larger amounts of wealth, particularly those who have enough wealth to be able to efficiently diversify their holdings. Investors can now outperform their benchmarks more easily using the latest tech tools. The WEALTHTECH Book is the only comprehensive guide of its kind to the disruption, innovation and opportunity in technology in the investment management sector. It is an invaluable source of information for entrepreneurs, innovators, investors, insurers, analysts and consultants working in or interested in investing in this space. • Explains how the wealth management sector is being affected by competition from low-cost robo-advisors • Explores technology and start-up company disruption and how to delight customers while managing their assets • Explains how to achieve better returns using the latest fintech innovation • Includes inspirational success stories and new business models • Details overall market dynamics The WealthTech Book is essential reading for investment and fund managers, asset allocators, family offices, hedge, venture capital and private equity funds and entrepreneurs and start-ups. |
| digital marketing for fintech companies: Banking 5.0 Bernardo Nicoletti, 2021-07-06 Bill Gates’ quote, “Banking is necessary, but banks are not,” showcases the opportunity for financial services digital transformation. The next transition from industry 4.0 to 5.0 will impact all sectors, including banking. It will combine information technology and automation, based on artificial intelligence, person-robot collaboration, and sustainability. It is time to analyze this transformation in banking deeply, so that the sector can adequately change to the ‘New Normal’ and a wholly modified banking model can be properly embedded in the business. This book presents a conceptual model of banking 5.0, detailing its implementation in processes, platforms, people, and partnerships of financial services organizations companies. The last part of the book is then dedicated to future developments. Of interest to academics, researchers, and professionals in banking, financial technology, and financial services, this book also includes business cases in financial services. |
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Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
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