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| digital marketing in spanish: Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics Saiz-Alvarez, Jose Manuel, 2019-04-26 Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation. |
| digital marketing in spanish: Innovative Perspectives on Corporate Communication in the Global World Olvera-Lobo, María Dolores, Gutiérrez-Artacho, Juncal, Rivera-Trigueros, Irene, Díaz-Millón, Mar, 2021-04-23 Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness. |
| digital marketing in spanish: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing in spanish: Advanced Digital Marketing Strategies in a Data-Driven Era Saura, Jose Ramon, 2021-06-25 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. |
| digital marketing in spanish: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, |
| digital marketing in spanish: Introduction to Digital Marketing 101 FigueroaA Cecilia, 2019-09-20 Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people's communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand thechanges and transformations the field of marketing has undergone until now, it is important to know its origin.This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics andonline advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? What are the prerequisites for a successful business? What will happen if your company does not use digital marketing for your business? Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? What will you learn Design, organize, and monitor strategies. Optimize your website SEO. Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. Integrate mobile marketing and mail marketing campaigns. Use Google Analytics. Improve the accessibility and usability of a website and UX. Stand out on LinkedIn. Apply Big data and machine learning to digital marketing.Who this book is forAnyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of contents1. Define your audience: Marketing plan & value proposition.2. Content strategy: Key process to improve content creation.3. Use social media for your business.4. Social ads: Make people think and talk.5. SEO for beginners: Title, URL, & CTR6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.9. Analyze what people do in your website: Google Analytics & Big data.10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch About the authorCecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies. |
| digital marketing in spanish: Digital Marketing Planning Emiliano Giovannoni, 2020-01-22 A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy. |
| digital marketing in spanish: Contemporary Issues in Digital Marketing John Branch, Marcus Collins, 2018-06-30 We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an internet of things. Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing. |
| digital marketing in spanish: The Handbook of Spanish Language Media Alan Albarran, 2009-09-10 With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area. |
| digital marketing in spanish: Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2014-06-30 In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts. |
| digital marketing in spanish: E-Marketing in Developed and Developing Countries: Emerging Practices El-Gohary, Hatem, 2013-04-30 While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field. |
| digital marketing in spanish: Transcultural Marketing Marye Tharp, 2014-05-20 Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices. |
| digital marketing in spanish: Content marketing and online video marketing Julian Delphiki, 2020-05-20 Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing is a comprehensive guide that explores the powerful combination of content marketing and online video marketing. In this book, readers are taken on a journey to understand the importance of creating engaging content and leveraging the immense potential of video in the digital landscape. The book begins by providing a solid foundation in content marketing, explaining its principles, and outlining effective strategies for developing valuable and relevant content. It delves into the process of identifying target audiences, conducting market research, and crafting compelling messages that resonate with viewers. Through practical examples and case studies, readers learn how to optimize their content for various platforms and distribution channels. Moving forward, the book shifts its focus to online video marketing, recognizing its growing significance in capturing audience attention and driving brand success. It covers the essentials of video production, including pre-production planning, scriptwriting, shooting techniques, and editing tips. The authors also emphasize the importance of storytelling and visual aesthetics to create memorable and impactful videos. The book not only highlights the creation process but also provides guidance on effectively distributing and promoting video content. It explores various platforms, such as YouTube, social media channels, and video-sharing websites, explaining how to optimize content for each platform and maximize visibility and engagement. Additionally, the book touches upon the power of analytics and measurement tools in evaluating the success of content marketing and video marketing efforts. It provides insights into tracking metrics, understanding audience behavior, and making data-driven decisions to continuously refine and improve content strategies. Throughout the book, the author share valuable advice and practical tips from their own experiences, as well as industry experts, offering readers actionable steps to implement in their own content and video marketing campaigns. By the end, readers will have a comprehensive understanding of how to develop a robust content strategy, harness the potential of online video marketing, and effectively engage and convert their target audience. Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing is an indispensable resource for marketers, entrepreneurs, and anyone looking to enhance their digital presence and achieve meaningful results through the convergence of content and video marketing. |
| digital marketing in spanish: Using Influencer Marketing as a Digital Business Strategy Teixeira, Sandrina, Teixeira, Sara, Oliveira, Zaila, Souza, Elnivan, 2023-12-08 Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field. |
| digital marketing in spanish: Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition Gabriela Taylor, 2013-10-06 She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally. |
| digital marketing in spanish: Digital Marketing Excellence Dave Chaffey, PR Smith, 2017-03-31 Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| digital marketing in spanish: ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 Fernando Moreira, Shital Jayantilal, 2023-09-21 |
| digital marketing in spanish: Tourism, Aviation and Hospitality Development During the COVID-19 Pandemic Yuhua Luo, Hongmei Zhang, Jinbo Jiang, Doubou Bi, Yujing Chu, 2022-05-09 This book provides a snapshot of the COVID-19 pandemic situation from the perspective of the tourism, aviation and hospitality industries. The book analyzes the challenges and possible strategies for recovery to meet the urgent needs of the industry to deal with this catastrophic health crisis. A good part of the book discusses the negative effect of the pandemic to these industrial sectors and the strategies to reduce it. The book also explores other aspects of the tourism and hospitality development as the base for recovery such as applying more flexible business models, understanding the resident’s perception and emotion experience, strengthening the human resource management, and improving the destination image for marketing, etc. Some long-term issues are also discussed such as management education and environment protection education. The book is highly recommended for tourism and aviation researchers, policy makers, industry practitioners, and graduate students. This book is a collection of selected papers from the 10th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org). |
| digital marketing in spanish: Hispanic Marketing Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, 2017-06-14 Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets. |
| digital marketing in spanish: Technology Entrepreneurship Natasha Evers, James Cunningham, Thomas Hoholm, 2020-12-12 This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated. |
| digital marketing in spanish: APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS Abhishek Das, 2018-06-02 The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II). |
| digital marketing in spanish: Handbook of Tourism and Consumer Behavior Danni Zheng, Metin Kozak, Jun Wen, 2024-11-08 This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. |
| digital marketing in spanish: Marketing Destinations and Venues for Conferences, Conventions and Business Events Tony Rogers, Rob Davidson, 2015-11-19 Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers. |
| digital marketing in spanish: Digital transformation in an ever-changing world Julian Delphiki, 2020-05-20 Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy is a comprehensive book that explores the realm of digital transformation and provides practical guidance on developing an effective digital marketing strategy. In this rapidly evolving digital landscape, the book equips businesses and individuals with the knowledge and tools to navigate the challenges and harness the opportunities presented by digital transformation. The book begins by demystifying the concept of digital transformation, explaining its significance and impact on various industries. It delves into the fundamental principles of digital transformation, emphasizing the need for businesses to embrace technological advancements, adapt to changing consumer behaviors, and optimize their operations for the digital age. Drawing on real-world examples and case studies, the book offers practical guidelines for implementing digital transformation initiatives. It explores key areas such as organizational culture, leadership, and change management, providing insights into how to foster a digital-first mindset and drive innovation within the organization. Readers will learn how to assess their current digital maturity, identify gaps, and develop a roadmap for successful transformation. Furthermore, the book delves into the intricacies of creating a robust digital marketing strategy. It covers essential aspects such as target audience identification, market research, brand positioning, and messaging. Readers will gain insights into leveraging various digital channels, including social media, search engine optimization (SEO), content marketing, email marketing, and more. The authors emphasize the importance of integrating different marketing channels and leveraging data-driven insights to optimize campaign performance and achieve tangible business results. The book also highlights the role of technology in digital marketing and transformation. It explores emerging trends such as artificial intelligence (AI), machine learning (ML), automation, and data analytics, discussing how these technologies can enhance marketing efforts and drive better customer experiences. Readers will gain a comprehensive understanding of how to select and implement the right digital tools and platforms to support their digital marketing strategy. Throughout the book, the authors provide practical frameworks, checklists, and step-by-step guidance, enabling readers to apply the concepts and principles to their own digital transformation and marketing initiatives. They emphasize the need for agility, continuous learning, and adaptability in the face of an ever-changing digital landscape. Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy is an invaluable resource for business leaders, marketers, and individuals seeking to thrive in the digital era. By embracing the principles and strategies outlined in this book, readers will be equipped to navigate the complexities of digital transformation, create impactful digital marketing strategies, and drive sustainable growth in an ever-evolving digital world. |
| digital marketing in spanish: Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness Publicancy, 2019-11-07 A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand. |
| digital marketing in spanish: Billboard , 2007-07-28 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| digital marketing in spanish: Social Media Business: Define your social strategy, start selling on social media and expand your business in China Julian Delphiki, 2020-05-05 Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China is an informative and practical guidebook that equips entrepreneurs and business owners with the knowledge and strategies to leverage social media platforms for effective branding, sales, and expansion into the Chinese market. In an era where social media has become a dominant force in shaping consumer behavior and driving business growth, this book provides a comprehensive roadmap for developing a successful social media business. It begins by emphasizing the importance of defining a solid social strategy that aligns with the goals and values of the business. Readers are guided through the process of identifying their target audience, choosing the right social media platforms, and crafting a compelling brand story that resonates with potential customers. The book delves into the intricacies of leveraging social media platforms for selling products and services. It covers essential topics such as building an engaging social media presence, creating high-quality content, utilizing effective advertising and targeting techniques, and optimizing conversion rates. Through practical tips and real-world examples, readers learn how to navigate different social media platforms and leverage their unique features to maximize sales and grow their customer base. One of the standout features of this book is its focus on expanding businesses into the Chinese market. Recognizing the immense potential and challenges of entering the Chinese digital landscape, the authors provide valuable insights and strategies specifically tailored to this market. From understanding Chinese social media platforms such as WeChat and Weibo to navigating cultural nuances and consumer preferences, readers gain a deep understanding of the Chinese market and how to effectively position their business for success. Social Media Business also highlights the concept of social selling, which involves using social media platforms to directly sell products and engage with customers. The authors delve into the nuances of social selling, including building trust, establishing credibility, and fostering customer relationships through social media channels. They provide practical advice on leveraging influencer marketing, customer reviews, and user-generated content to boost sales and create a loyal customer base. By combining comprehensive guidance on social media strategy, effective social selling techniques, and insights into the Chinese market, Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China serves as a valuable resource for entrepreneurs and business owners seeking to establish a strong online brand, drive sales through social media platforms, and expand their business into one of the world's largest consumer market. |
| digital marketing in spanish: Fast Politics Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García, 2023-10-17 The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all. The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain. The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium. |
| digital marketing in spanish: Folkhorror Volume I Julian Delphiki, 2022-06-26 Folkhorror: Chilling Folklore Tales - Real Horror is History is a captivating anthology that delves into the eerie, terrifying, and mysterious aspects of our past. This collection of eight stories takes readers on a chilling journey through time, unearthing the dark secrets, supernatural occurrences, and haunting folklore that have shaped human history. Each tale in this book offers a unique perspective on the hidden horrors lurking within our collective past. From ancient civilizations to modern times, the stories explore different cultures and historical periods, unveiling the chilling folklore that intertwines with real events. Drawing inspiration from legends, myths, and accounts passed down through generations, the narratives shed light on the disturbing and unexplained aspects of our world. From witch trials in colonial America to haunted battlefields, from ancient burial sites to cursed artifacts, Folkhorror: Chilling Folklore Tales - Real Horror is History weaves together captivating narratives that bridge the gap between fact and fiction. Through these stories, readers gain a deeper understanding of how history and the supernatural intersect, highlighting the indelible impact that legends and folklore have had on shaping our world. Drawing on meticulous research and a masterful blend of suspense and historical accuracy, this book explores the unexplored corners of our collective nightmares. It offers a chilling reminder that the true horrors that haunt us are often rooted in the tales and events that have shaped our past. Folkhorror: Chilling Folklore Tales - Real Horror is History is an invitation to delve into the unsettling shadows of our history and confront the terrifying truths that lie within. Folkhorror is a collection of eight stories narrating the real horror, fear and mysteries behind our History. Eight impactful, binge-reading tales to spark your curiosity... and fears. Each story is unique and will keep you awake just in time to begin your nightmare. You will find that the classic is true: reality is more horrifying that fiction. |
| digital marketing in spanish: A Modern Hero Julian Delphiki, 2022-08-04 A Modern Hero: Rethinking the Role of Heroism through Films and Video Games is a thought-provoking book that delves into the concept of heroism in the contemporary media landscape, particularly focusing on the influence of films and video games. This summary highlights the key themes explored in the book and discusses notable examples from popular culture, such as The Lord of the Rings film series and the Metal Gear Solid video game franchise. In this engaging work, the author challenges traditional notions of heroism and examines how modern media platforms have reshaped our understanding of heroic figures. The book argues that films and video games offer a fertile ground for reimagining heroism, presenting a more nuanced and complex portrayal of hero characters. Drawing upon the epic fantasy world of The Lord of the Rings films, the book analyzes the character of Frodo Baggins, who exemplifies a different kind of hero. Rather than relying solely on physical strength and bravery, Frodo embodies moral courage, resilience, and the ability to withstand immense challenges. By exploring Frodo's journey and the conflicts he faces, the author emphasizes the importance of internal struggles, personal growth, and sacrifice as essential components of heroism. Similarly, the book examines the acclaimed video game series Metal Gear Solid, known for its intricate narratives and multifaceted characters. The protagonist, Solid Snake, represents a departure from traditional hero archetypes. He is burdened with moral ambiguity and confronted with complex choices that blur the line between right and wrong. The book explores how video games, as an interactive medium, allow players to experience the complexities of heroism firsthand, as they navigate moral dilemmas and grapple with the consequences of their actions. Throughout A Modern Hero, the author challenges readers to reconsider their preconceived notions of heroism and to recognize the evolving nature of the concept in contemporary media. By analyzing films like The Lord of the Rings and video games like Metal Gear Solid, the book demonstrates how these narratives prompt us to explore deeper layers of heroism beyond traditional tropes, inviting us to reflect on the complexities of morality, personal growth, and the power of human resilience. A Modern Hero: Rethinking the Role of Heroism through Films and Video Games provides an insightful exploration of how films and video games have redefined our understanding of heroism. By analyzing examples from popular culture, such as The Lord of the Rings films and the Metal Gear Solid games, the book encourages readers to contemplate the multifaceted nature of hero characters and to embrace a more nuanced and inclusive perspective on heroism in the modern age. |
| digital marketing in spanish: Tales of Horror and History Julian Delphiki, 2020-12-27 Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories is a mesmerizing compilation of chilling narratives that intertwine the realms of history, crime, folklore, and the supernatural. This captivating book presents a collection of stories that delve into the shadowy depths of human existence, exploring the terrifying events, legends, and creatures that haunt our past. Within these pages, readers will encounter a tapestry of tales, each drawing inspiration from real historical events and combining them with elements of horror and the paranormal. From ancient civilizations to recent times, the stories traverse different eras and regions, shedding light on the dark underbelly of humanity's past. From haunted castles to deranged serial killers, from mythical monsters to occult rituals, Tales of Horror and History offers an enticing blend of dark legends and documented accounts. It delves into the twisted minds of notorious criminals and examines the cultural significance of legends passed down through generations. The stories blur the boundaries between history and myth, offering a fresh perspective on the terrifying forces that have shaped our collective consciousness. With meticulous research and a knack for storytelling, Tales of Horror and History captivates readers with its spine-tingling narratives. It serves as a haunting reminder that the darkest corners of human history often hide tales of crime, mystery, and the supernatural. This book is an invitation to explore the shadows of our past, unearthing the macabre secrets that continue to lurk in the dark recesses of our shared history. Whether you are a fan of history, folklore, or the horror genre, Tales of Horror and History: Dark Stories of Crimes, Legends, and Creatures That Lurk in the Dark Based on Real-Life Histories will both thrill and intrigue, leaving readers with a lingering sense of unease and a newfound appreciation for the hidden depths of our collective human experience. |
| digital marketing in spanish: British Qualifications 2018 Kogan Page Editorial, 2017-12-03 Now in its 48th edition, British Qualifications 2018 is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on both academic and vocational studies, this essential guide has full details of all institutions and organizations involved in the provision of further and higher education and is an essential reference source for careers advisors, students and employers. It also includes a comprehensive and up-to-date description of the structure of further and higher education in the UK. British Qualifications 2018 has been fully updated and includes valuable information on awards provided by over 350 professional institutions and accrediting bodies, details of academic universities and colleges and a full description of the current framework of academic and vocational education. It is compiled and checked annually to ensure accuracy of information. |
| digital marketing in spanish: Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes World Health Organization, 2023-10-03 WHO has long recommended marketing restrictions in the contexts of tobacco and nicotine products, alcoholic beverages, foods and beverages with respect to children, and breastmilk substitutes. But the question of how to implement these recommendations has become more complex as digital media has grown and large online platforms have centered their businesses around advertising, and specifically around targeting of advertising to consumers based on their online activity or personal data they have shared. As a response to these challenges, this technical product examines how restrictions on digital marketing are implemented by Member States as part of broader marketing restrictions, describes current challenges specific to digital marketing and provides policy options and approaches that Member States can adopt to strengthen the design and implementation of restrictions. |
| digital marketing in spanish: British Qualifications 2020 Kogan Page Editorial, 2019-12-03 Now in its 50th edition, British Qualifications 2020 is the definitive one-volume guide to every recognized qualification on offer in the United Kingdom. With an equal focus on both academic and professional vocational studies, this indispensable guide has full details of all institutions and organizations involved in the provision of further and higher education, making it the essential reference source for careers advisers, students, and employers. It also contains a comprehensive and up-to-date description of the structure of further and higher education in the UK, including an explanation of the most recent education reforms, providing essential context for the qualifications listed. British Qualifications 2020 is compiled and checked annually to ensure the highest currency and accuracy of this valuable information. Containing details on the professional vocational qualifications available from over 350 professional institutions and accrediting bodies, informative entries for all UK academic universities and colleges, and a full description of the current structural and legislative framework of academic and vocational education, it is the complete reference for lifelong learning and continuing professional development in the UK. |
| digital marketing in spanish: Billboard , 2009-09-12 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| digital marketing in spanish: Promoting Social and Cultural Equity in the Tourism Sector Cembranel, Priscila, Soares, Jakson Renner Rodrigues, Perinotto, André Riani Costa, 2022-05-27 People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students. |
| digital marketing in spanish: Sport Management Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart, 2015-01-09 Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world to show how theory works in the real world, and a companion website offers additional activities for students and guidance notes and slides for instructors. The book covers every core functional area of management, including: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students on sport management related courses, as well as those studying business-focused or human movement courses seeking an overview of applied sport management principles. |
| digital marketing in spanish: Spanish Tourism Geographies Asunción Blanco-Romero, Macià Blázquez-Salom, 2023-09-30 This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers. |
| digital marketing in spanish: Handbook of Research on Ethnic and Intra-cultural Marketing Brodowsky, Glen H., Schuster, Camille P., Perren, Rebeca, 2022-10-11 Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. |
| digital marketing in spanish: Billboard , 2011-07-02 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
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