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| digital product management certification: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| digital product management certification: Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems Dimitri Petrik, |
| digital product management certification: Ready Reckoner for Digital Product Managers Dilip Karthik J, Having spent considerable time in Product Management, I decided to put together my experiences in a book. Though there are many internet sources available to learn product management. There are plenty of students, first generation graduates who would need a ready reckoner book to learn Product Management in a structured manner. Books are a perfect starting point for any individual. Yet today the cost of a good Product management book makes it inaccessible to students and other lower income groups. Hence, the cost of this book is intentionally kept frugal to match the affordability of the lower income groups. The intention of this book is to destruct the market by making Product Management skills accessible to all individuals. This book provideds an overview of the current knowledge landscape of Digital product management. It introduces software as a product in the contexts of commercial markets and end consumers. It provides an overview on of Digital product management practices and details the various elements of Digital product management based on the Value chain and SPMBOK. |
| digital product management certification: Product Marketing, Simplified Srini Sekaran, 2020-07-19 A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. |
| digital product management certification: Machine, Platform, Crowd: Harnessing Our Digital Future Andrew McAfee, Erik Brynjolfsson, 2017-06-27 “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments. |
| digital product management certification: INSPIRED Marty Cagan, 2017-11-17 How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. |
| digital product management certification: Radical Product Thinking R. Dutt, 2021-09-27 Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results. |
| digital product management certification: Product Leadership Richard Banfield, Martin Eriksson, Nate Walkingshaw, 2017-05-12 In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders |
| digital product management certification: Product Management For Dummies Brian Lawley, Pamela Schure, 2017-01-24 Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed. |
| digital product management certification: Turn Ideas Into Products Steve Johnson, 2017-04-02 We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers. |
| digital product management certification: The Art of Product Management Rich Mironov, 2008 The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. |
| digital product management certification: Guide to Product Ownership Analysis Iiba, 2021-05-13 Product Ownership Analysis (POA) is a discipline that can be used to assist teams in creating and delivering exceptional products and services for their customers. The Guide to Product Ownership Analysis provides a foundational understanding of the Product Ownership Analysis discipline and outlines a defined framework, techniques, and case studies for practical application. Look for the Certification for POA at IIBA.org. |
| digital product management certification: The Practitioner's Guide to Product Management General Assembly, Jock Busuttil, 2015-01-06 This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences. |
| digital product management certification: The Guide to the Product Management and Marketing Body of Knowledge Greg Geracie, 2013 Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl |
| digital product management certification: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives Strader, Troy J., 2010-09-30 This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades--Provided by publisher. |
| digital product management certification: Product Management in Practice Matt LeMay, 2017-11-08 Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad |
| digital product management certification: Building a Second Brain Tiago Forte, 2022-06-14 Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal-- |
| digital product management certification: Decode and Conquer Lewis C. Lin, 2013-11-28 Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY |
| digital product management certification: VeriSMTM: Unwrapped and Applied Claire Agutter, Johann Botha, Suzanne Van Hove, 2018-09-25 VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the information in the first volume VeriSM: A Service Management Approach for the Digital Age. It shows how VeriSM applies to the digitally transforming organization. This includes information around what digital transformation is, approaches to digital transformation and its implications for the entire organization, especially the people. The book explains how to use the VeriSM model, describing the steps to develop, maintain and use the Management Mesh to deliver a new or changed product or service. Within this content, a case study is used to illustrate how to apply the model for each stage and to show the expected outcomes. Implications for the entire organization are stressed throughout the entire volume, reinforcing the concepts of enterprise strategy tying together the organizational capabilities to produce consumer-focused products and services. The second part of the book also includes a wealth of case studies, stories and interviews from organizations and individuals who have a digital transformation journey to share. VeriSM early adopters from around the world provide more information about how they are applying the guidance. |
| digital product management certification: Product Management in the Digital Era Srinivas Pingali, Shankar Prakash, Kiran Pedada, Jyothi R Korem, 2024-12-02 Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies. |
| digital product management certification: Managing Digital Certificates across the Enterprise Keith Winnard, Martina vondem Bussche, Wai Choi, David Rossi, IBM Redbooks, 2018-08-24 This IBM® Redbooks® publication is the first in a series of five books that relate to the implementation and management of digital certificates that are based on a public key infrastructure. Digital certificates play a major role in the protection of data communications and their use continues to grow. This Redbooks publication includes the following chapters: - Chapter 1, Digital certificates overview on page 1 provides an overview of digital certificates. It describes their purpose, gives a high-level overview of how they are created and their relationship to keys and encryption, and how they can be deployed into an organization. - Chapter 2, Digital certificate management considerations on page 19 describes choices and their possible effects to consider for setting up and organizing the infrastructure and processes to be effective in your environments. - Chapter 3, Introducing z/OS PKI Services on page 27 describes how the IBM z/OS® PKI services can provide you with a cross-platform solution to manage your digital certificates and build a strong solution that uses established qualities of service. After you read this IBM Redbooks publication, we suggest that you progress to the following: - z/OS PKI Services: Quick Set-up for Multiple CAs, SG24-8337 Your comments are appreciated. Your feedback can help improve the quality of our Redbooks publications so other readers can gain more value from them. |
| digital product management certification: The Secret Product Manager Handbook Nils Davis, 2018-03-05 Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market. When I started in product management, I had a lot of questions, like What is product management? It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how good the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor. (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point (Frank Licea, Product Manager) The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read. (Luca Candela, VP of Product Management) |
| digital product management certification: The IT4ITTM Standard, Version 3.0 The Open Group, 2022-12-14 This publication is the specification of The Open Group IT4IT Standard, Version 3.0, a standard of The Open Group. It describes a reference architecture that can be used to manage the business of Information Technology (IT) and the associated end-to-end lifecycle management of Digital Products. It is intended to provide a prescriptive Target Architecture and clear guidance for the transformation of existing technology management practices for a faster, scalable, automated, and practical approach to deploying product-based investment models and providing an unprecedented level of operational control and measurable value. This foundational IT4IT Reference Architecture is independent of specific technologies, vendors, organization structures, process models, and methodologies. It can be mapped to any existing technology landscape. It is flexible enough to accommodate the continuing evolution of operational and management paradigms for technology. It addresses every Digital Product lifecycle phase from investment decision-making to end-of-life. The IT4IT Standard addresses a critical gap in the Digital Transformation toolkit: the need for a unifying architectural model that describes and connects the capabilities, value streams, functions, and operational data needed to manage a Digital Product Portfolio at scale. The IT4IT Standard provides an approach to making digital investment decisions and managing digital outcomes that is particularly useful for: • C-level executives responsible for Digital Transformation, as a top-down view of digital value creation • Product Managers and Product Marketing Managers whose portfolios include significant digital content, as a way to integrate marketing priorities with product delivery practices • Governance, risk, and compliance practitioners, as a guide to controlling a modern digital landscape • Enterprise and IT Architects, as a template for IT tool rationalization and for governing end-to-end technology management architectures • Technology buyers, as the basis for Requests for Information (RFIs) and Requests for Proposals (RFPs) and as a template for evaluating product completeness • Consultants and assessors, as a guide for evaluating current practice against a well-defined standard • Technology vendors, as a guide for product design and customer integrations • Technical support staff, as a guide for automating and scaling up support services to deal with modern technology deployment velocity |
| digital product management certification: Product Development and Management Body of Knowledge Allan Anderson, Chad McAllister, Ernie Harris, 2024-03-27 Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base |
| digital product management certification: Agile Change Management Melanie Franklin, 2021-10-03 The second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the organization. This book is a comprehensive resource for creating a roadmap that is flexible and unique to each organization to manage any type of change initiative. Detailing all the processes, activities and information needed, from creating the right environment for change to completing iterative tasks, it shows how to respond to different needs as they arise, reducing the potential for wasted time and resources. The updated second edition features chapters on behavioural change and decomposition in planning iterations, and new material on prototyping for business needs and virtual leadership. Whether implementing a large-scale transformation or working through projects at micro-level, Agile Change Management provides tools, frameworks and examples necessary to adapt to and manage change effectively. |
| digital product management certification: Learning How to Learn Barbara Oakley, PhD, Terrence Sejnowski, PhD, Alistair McConville, 2018-08-07 A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course Learning How to Learn have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid rut think in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun. |
| digital product management certification: Hooked Nir Eyal, 2014-11-04 Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. |
| digital product management certification: Managing Digital Charles Betz, 2018 About This Book This book, Managing Digital: Concepts and Practices, is intended to guide a practitioner through the journey of building a digital-first viewpoint and the skills needed to thrive in the digital-first world. As such, this book is a bit of an experiment for The Open Group; it isn’t structured as a traditional standard or guide. Instead, it is structured to show the key issues and skills needed at each stage of the digital journey, starting with the basics of a small digital project, eventually building to the concerns of a large enterprise. So, feel free to digest this book in stages — the section Introduction for the student is a good guide. The book is intended for both academic and industry training purposes. This book seeks to provide guidance for both new entrants into the digital workforce and experienced practitioners seeking to update their understanding on how all the various themes and components of IT management fit together in the new world. About The Open Group Press The Open Group Press is an imprint of The Open Group for advancing knowledge of information technology by publishing works from individual authors within The Open Group membership that are relevant to advancing The Open Group mission of Boundaryless Information Flow™. The key focus of The Open Group Press is to publish high-quality monographs, as well as introductory technology books intended for the general public, and act as a complement to The Open Group Standards, Guides, and White Papers. The views and opinions expressed in this book are those of the author, and do not necessarily reflect the consensus position of The Open Group members or staff. |
| digital product management certification: Engineering and Product Development Management Stephen Armstrong, 2001-09-24 This book is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. The book takes elements from six well known and understood bodies of knowledge and integrates them into a holistic approach: integrated product development, project management, process management, systems engineering, product data management, and organizational change management. These elements are framed within an overall enterprise-wide architecture. The techniques discussed in this book work for both huge multinational organizations and smaller enterprises. |
| digital product management certification: Why High-tech Products Drive Us Crazy and how to Restore the Sanity Alan Cooper, 2004 Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword. |
| digital product management certification: Technology Roadmapping and Development Olivier L. De Weck, 2022-06-21 This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. The book contains a rich set of examples and practical exercises from a wide array of domains in applied science and engineering such as transportation, energy, communications, and medicine. Professor de Weck gives a complete review of the principles, methods, and tools of technology management for organizations and technologically-enabled systems, including technology scouting, roadmapping, strategic planning, R&D project execution, intellectual property management, knowledge management, partnering and acquisition, technology transfer, innovation management, and financial technology valuation. Special topics also covered include Moore’s law, S-curves, the singularity and fundamental limits to technology. Ideal for university courses in engineering, management, and business programs, as well as self-study or online learning for professionals in a range of industries, readers of this book will learn how to develop and deploy comprehensive technology roadmaps and R&D portfolios on diverse topics of their choice. Introduces a unique framework, Advanced Technology Roadmap Architecture (ATRA), for developing quantitative technology roadmaps and competitive R&D portfolios through a lucid and rigorous step-by-step approach; Elucidates the ATRA framework through analysis which was validated on an actual $1 billion R&D portfolio at Airbus, leveraging a pedagogy significantly beyond typical university textbooks and problem sets; Reinforces concepts with in-depth case studies, practical exercises, examples, and thought experiments interwoven throughout the text; Maximizes reader competence on how to explicitly link strategy, finance, and technology. The book follows and supports the MIT Professional Education Courses “Management of Technology: Roadmapping & Development,” https://professional.mit.edu/course-catalog/management-technology-roadmapping-development and “Management of Technology: Strategy & Portfolio Analysis” https://professional.mit.edu/course-catalog/management-technology-strategy-portfolio-analysis |
| digital product management certification: Managing Change in Organizations Project Management Institute, 2013-08-01 Managing Change in Organizations: A Practice Guide is unique in that it integrates two traditionally disparate world views on managing change: organizational development/human resources and portfolio/program/project management. By bringing these together, professionals from both worlds can use project management approaches to effectively create and manage change. This practice guide begins by providing the reader with a framework for creating organizational agility and judging change readiness. |
| digital product management certification: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital product management certification: ICIDC 2022 Zuriati Ahmad Zukarnain, Ming Jin, Ong Tze San, 2022-10-13 The 2022 International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC 2022) was successfully held in Qingdao, China from June 17 to 19, 2022. Under the impact of COVID-19, ICIDC 2022 was held adopting a combination of online and offline conference. During this conference, we were greatly honored to have Prof Datuk Dr Hj Kasim Hj Md Mansur from Universiti Malaysia Sabah, Malaysia to serve as our Conference Chairman. And there were 260 individuals attending the conference. The conference agenda was composed of keynote speeches, oral presentations, and online Q&A discussion. The proceedings of ICIDC 2022 cover various topics, including Big Data Finance, E-Commerce and Digital Business, Modeling Method, 3D Modeling, Internet of Things, Cloud Computing Platform, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. Data modeling allows us to obtain the dynamic change trend of various indicator data, so how to use big data information to model and study the development trend of economic operation plan is of great significance. And that is exactly the purpose of this conference, focusing on the application of big data in the economic field as well as conducting more profound research in combination with cloud computing. |
| digital product management certification: Charting a Course into the Digital Era National Research Council, Division on Engineering and Physical Sciences, Commission on Engineering and Technical Systems, Committee on Nautical Charts and Information, 1994-02-01 A number of trends and forces are converging to require change in the National Oceanic and Atmospheric Administration's (NOAA) nautical charting mission. The most salient among these are changes in customer requirements, with a growing demand for customized and digital nautical information products; a changing customer base that encompasses uses of nautical charts in conjunction with coastal management, regulation, and development activities; and advances in technologies both for acquiring survey data and for structuring, displaying, analyzing, and disseminating nautical information. This volume assesses the needs of users of nautical information; reviews existing and emerging technologies; and examines major issues associated with information acquisition, chart preparation, and dissemination. The book addresses user requirements for improved nautical chart products, as well as technical and programmatic issues relating to the need for and provision of nautical information. |
| digital product management certification: How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together Roman Pichler, 2020-03-10 This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people. ~Ellen Gottesdiener, Product Coach at EBG Consulting Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams. ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager. ~Magnus Billgren, CEO of Tolpagorni Product Management How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts. ~Rich Mironov, CEO of Mironov Consulting and Smokejumper Head of Product |
| digital product management certification: The Digital Practitioner Foundation Study Guide Andrew Josey, 2020-10-15 This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1 Examination. It gives an overview of every learning objective included in the Digital Practitioner Foundation syllabus, and provides in-depth coverage on preparing and taking the DPBoK Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Senior digital business professionals who need an increased awareness of digital practices • Mid-career IT professionals who need to stay relevant and validate their digital Subject Matter Expert (SME) status in specific domain areas • Entry-level computing and digital business professionals • College-level students and computing and digital business majors It covers the following topics: • An introduction to DPBoK Foundation certification, including the DPBoK Part 1 Examination • Key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture |
| digital product management certification: EMPOWERED Marty Cagan, 2020-12-03 Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of achieving extraordinary results from ordinary people. Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams-- |
| digital product management certification: Digital Business Models Annabeth Aagaard, 2018-12-04 This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts. |
| digital product management certification: Outcomes Over Output Joshua Seiden, 2019-04-08 A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team--Publisher's website. |
DIGITAL PRODUCT MANAGEMENT - BCS
digital product manager at practitioner level. This certificate encourages individuals in both technical and non-technical product-related roles to develop the practical behaviours required to …
Executive Program in Product Management - IIT Guwahati
Unlock potential from Data with the Executive Program in Product Management Program. Ideal for emerging leaders and ambitious professionals. Gain a profound understanding of Product …
PROFESSIONAL CERTIFICATE IN PRODUCT MANAGEMENT
The Professional Certification Program in Product Management with CEC, IIT Roorkee, is curated explicitly for high-potential learners who wish to build a career in product management and need …
BCS Practitioner Certificate in Digital Product Management
The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively. Target audience …
Advanced Certification in Product Management - IIT Guwahati
Advanced Certification in Product Management 5 Months | Online Instructor Led Exclusive Program for Working Professionals E&ICT Academy IIT Guwahati
Online Certificate Programme Product Management for ... - IIFT
IIFT’s Product Management Certification Program is a comprehensive learning experience that develops, enriches, strengthens & helps apply the Product Management competencies for a …
Advance Certification In Product Management with - IIT Guwahati
The Professional Certificate Programme in Product Management offered by CollegeDekho in association with E&ICT IIT Guwahati is an excellent opportunity for professionals looking to …
MANAGEMENT PROGRAMME IN PRODUCT PROFESSIONAL …
The Professional Certificate Programme in Product Management offered by IIM Kozhikode is designed to equip professionals with the knowledge and skills required to excel in the field of …
PROFESSIONAL CERTIFICATE PROGRAMME IN PRODUCT …
IIM Kozhikode's Professional Certificate Programme in Product Strategy provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective …
DPBoK™ Foundation - Open Group
The purpose of certification for DPBoKTM Foundation is to provide validation that the individual has gained knowledge of the foundational set of concepts for the Digital Practitioner. The learning …
BCS Practitioner Certificate in Digital Product Management V1
BCS Practitioner Certificate in Digital Product Management Specimen Paper V1.0 Version V1.0 August 2022 1 A product manager is beginning a new project and making a list of stakeholders
3-Day Certified Product Manager - EPM Training Services
you need to demonstrate your proficiency in Product Management to your company and colleagues. It will prepare you to understand and master the strategies, methodologies, and techniques to …
Product Management Certification Program - IIFT
IIFT’s Product Management Certification Program is a comprehensive learning experience that develops, enriches, strengthens & helps apply the Product Management competencies for a …
Advanced Programme in Digital Product Management
To be successful as a Digital Product Manager, one should have a combination of technical and business skills. They should have a deepunderstanding of technology and user experience …
BCS Practitioner Certificate in Digital Product Management
Explain how the organisation’s IT environment supports product development, delivery and marketing activities. Apply legal requirements, legislation and organisational guidelines relevant …
Executive Program in Data Driven Product Management - IIT …
Gain a profound understanding of Product Management. Accelerate your career in Data Driven Decision Making. Why choose E&ICT IIT Guwahati Product Management Program? The brand …
IIM Udaipur’s Advanced Program in Digital Product Management
To be a successful Digital Product Manager, one should have the right mix of technical and business skills. A deep understanding of technology, user experience design, and business knowledge …
Product Management Essentials - sequentlearning.com
For newer product managers who need to learn the job, or more experienced product managers who need to recalibrate their careers to adapt to new markets, technologies, and transformation …
Professional Certificate Programme in Advanced Product …
The Advanced Product Management Programme (Batch 04) at the Indian Institute of Management Kozhikode (IIMK) distinguishes itself as a preeminent offering within the competitive milieu of …
BCS Practitioner Certificate in Digital Product Management V1
BCS Practitioner Certificate in Digital Product Management Specimen Paper Answer Sheet Version 1.0 August 2022
DIGITAL PRODUCT MANAGEMENT - BCS
digital product manager at practitioner level. This certificate encourages individuals in both technical and non-technical product-related roles to develop the practical behaviours required …
Executive Program in Product Management - IIT Guwahati
Unlock potential from Data with the Executive Program in Product Management Program. Ideal for emerging leaders and ambitious professionals. Gain a profound understanding of Product …
PROFESSIONAL CERTIFICATE IN PRODUCT …
The Professional Certification Program in Product Management with CEC, IIT Roorkee, is curated explicitly for high-potential learners who wish to build a career in product management and …
BCS Practitioner Certificate in Digital Product Management
The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively. Target …
Advanced Certification in Product Management - IIT Guwahati
Advanced Certification in Product Management 5 Months | Online Instructor Led Exclusive Program for Working Professionals E&ICT Academy IIT Guwahati
Online Certificate Programme Product Management for ... - IIFT
IIFT’s Product Management Certification Program is a comprehensive learning experience that develops, enriches, strengthens & helps apply the Product Management competencies for a …
Advance Certification In Product Management with - IIT …
The Professional Certificate Programme in Product Management offered by CollegeDekho in association with E&ICT IIT Guwahati is an excellent opportunity for professionals looking to …
MANAGEMENT PROGRAMME IN PRODUCT …
The Professional Certificate Programme in Product Management offered by IIM Kozhikode is designed to equip professionals with the knowledge and skills required to excel in the field of …
PROFESSIONAL CERTIFICATE PROGRAMME IN …
IIM Kozhikode's Professional Certificate Programme in Product Strategy provides a comprehensive blend of both data-driven insights and strategic product understanding, …
DPBoK™ Foundation - Open Group
The purpose of certification for DPBoKTM Foundation is to provide validation that the individual has gained knowledge of the foundational set of concepts for the Digital Practitioner. The …
BCS Practitioner Certificate in Digital Product Management V1
BCS Practitioner Certificate in Digital Product Management Specimen Paper V1.0 Version V1.0 August 2022 1 A product manager is beginning a new project and making a list of stakeholders
3-Day Certified Product Manager - EPM Training Services
you need to demonstrate your proficiency in Product Management to your company and colleagues. It will prepare you to understand and master the strategies, methodologies, and …
Product Management Certification Program - IIFT
IIFT’s Product Management Certification Program is a comprehensive learning experience that develops, enriches, strengthens & helps apply the Product Management competencies for a …
Advanced Programme in Digital Product Management
To be successful as a Digital Product Manager, one should have a combination of technical and business skills. They should have a deepunderstanding of technology and user experience …
BCS Practitioner Certificate in Digital Product Management
Explain how the organisation’s IT environment supports product development, delivery and marketing activities. Apply legal requirements, legislation and organisational guidelines …
Executive Program in Data Driven Product Management - IIT …
Gain a profound understanding of Product Management. Accelerate your career in Data Driven Decision Making. Why choose E&ICT IIT Guwahati Product Management Program? The …
IIM Udaipur’s Advanced Program in Digital Product …
To be a successful Digital Product Manager, one should have the right mix of technical and business skills. A deep understanding of technology, user experience design, and business …
Product Management Essentials - sequentlearning.com
For newer product managers who need to learn the job, or more experienced product managers who need to recalibrate their careers to adapt to new markets, technologies, and …
Professional Certificate Programme in Advanced Product …
The Advanced Product Management Programme (Batch 04) at the Indian Institute of Management Kozhikode (IIMK) distinguishes itself as a preeminent offering within the …
BCS Practitioner Certificate in Digital Product Management V1
BCS Practitioner Certificate in Digital Product Management Specimen Paper Answer Sheet Version 1.0 August 2022
