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| digital marketing for casinos: Digital Marketing: The Ultimate Guide Shashank Johri, This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost. |
| digital marketing for casinos: Digital Gambling César Albarrán-Torres, 2018-03-28 This book develops the concept of gamble-play media, describing how some gambling and gambling-like practices are increasingly mediated by digital technologies. Digital gambling brings gambling closer to the practices and features of videogames, as audio-visual simulations structure users’ experiences. By studying digital gambling from media studies, videogame and cultural studies approaches, this book offers a new critical perspective on the issues raised by computer-mediated gambling, while expanding our perspective on what media and gambling are. In particular, it critically analyses terrestrial, mobile and online slot machines, online poker and stock trading apps through a selection of case studies. |
| digital marketing for casinos: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics Teixeira, Sandrina, Remondes, Jorge, 2023-11-17 In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth. |
| digital marketing for casinos: Reel Marketing Julia Carcamo, 2020-08-14 Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge? |
| digital marketing for casinos: Online Gambling: New Developments Marie Grall Bronnec, Magali Dufour, Isabelle Giroux, Susana Jiménez-Murcia, Yasser Khazaal, 2022-05-04 Guest Topic Editor Marie Grall-Bronnec has declared that the University Hospital of Nantes has received funding from the gambling industry (FDJ and PMU) in the form of a philanthropic sponsorship (donations that do not assign purpose of use). All other Guest Topic Editors declare no competing interests with regards to the Research Topic subject. |
| digital marketing for casinos: The Insider's Guide to Online Casinos Edward Howarth, 2024-10-07 The Insider's Guide to Online Casinos: How to Play Smart and Win Big is your essential roadmap to navigating the exciting world of online gambling. Written by industry veteran Edward Howarth, this comprehensive guide unveils insider secrets to help you choose the right casino, understand game odds, and maximize bonuses. With expert tips on bankroll management, responsible gambling, and strategies for winning big, this book empowers you to make informed decisions and elevate your gaming experience. Whether you're a newcomer or a seasoned player, discover how to play smart and enjoy the thrill of online casinos while minimizing risks. |
| digital marketing for casinos: Digital Marketing Yoram (Jerry) Wind, Vijay Mahajan, 2002-02-28 Digital Marketing ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing. |
| digital marketing for casinos: Online Gambling and Crime James Banks, 2016-05-13 Offering the first empirically driven assessment of the development, marketisation, regulation and use of online gambling organisations and their products, this book explores the relationship between online gambling and crime. It draws upon quantitative and qualitative data, including textual and visual analyses of e-gambling advertising and the records of player-protection and standards organisations, together with a virtual ethnography of online gambling subcultures, to examine the ways in which gambling and crime have been approached in practice by gamers, regulatory agencies and online gambling organisations. Building upon contemporary criminological theory, it develops an understanding of online gambling as an arena in which risks and rewards are carefully constructed and through which players navigate, employing their own agency to engage with the very real possibility of victimisation. With attention to the manner in which online gambling can be a source of criminal activity, not only on the part of players, but also criminal entrepreneurs and legitimate gambling businesses, Online Gambling and Crime discusses developments in criminal law and regulatory frameworks, evaluating past and present policy on online gambling. A rich examination of the prevalence, incidence and experience of a range of criminal activities linked to gambling on the Internet, this book will appeal to scholars and policy makers in the fields of sociology and criminology, law, the study of culture and subculture, risk, health studies and social policy. |
| digital marketing for casinos: Challenging Corporate Social Responsibility Jessalynn R. Strauss, 2015-05-01 The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation. |
| digital marketing for casinos: Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Bowen, Gordon, 2014-10-31 For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes. |
| digital marketing for casinos: Career Opportunities in Casinos and Casino Hotels Shelly Field, 2009 Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist. |
| digital marketing for casinos: Casino Journal , 2009 |
| digital marketing for casinos: Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications Yousef Farhaoui, |
| digital marketing for casinos: Internet Gambling Sally Gainsbury, 2012-03-02 Internet gambling is one of the fastest growing forms of gambling. Global Internet gambling expenditure is predicted to reach US$33.6 billion in 2011. This is higher than worldwide movie box office revenues and represents 9% of the international gambling market. The rapid increase in expenditure of 354% since 2003 has occurred despite Internet gambling being prohibited in several key markets, including the US and China. It also suggests that current regulation may be somewhat outdated and ineffective as more and more people turn to this mode of gambling. Internet gambling is highly accessible with over 2,400 sites available 24/7 through computers, mobile phones, wireless devices and even interactive televisions. Gamblers can now play casino games, bingo, cards and poker, bet on races, sports and even celebrity weddings using over 199 means of electronic payments without leaving the house. Increasing international jurisdictions are legalizing Internet gambling and the constant accessibility of online gambling has critical social implications. Gambling operators are using aggressive advertising campaigns to move into new markets. Internet gambling appears to be particularly appealing to youth, who are gambling online at substantially higher rates than adults. Furthermore, Internet gambling appears to be related to problem gambling, with rates of problem gambling three to four times higher among Internet than non-Internet gamblers, indicating that it may have a substantial social cost. The anonymity of online sports betting poses a significant threat to the integrity of sport at all levels with increasing allegations of match-fixing and cheating. Estimates suggested that 50% of all bets on the 2010 FIFA World Cup were placed online, worth an estimated £500 million. These figures represent a 700% rise in online betting since the 2006 tournament and included many new players that opened online accounts. It is essential that appropriate responses are made by governments, industry professionals and the public in response to Internet gambling. This book will provide a comprehensive and up-to-date overview of Internet gambling, including the social impact and regulatory options. A global outline will include the characteristics and features of the many forms of Internet gambling, including the current market, and participation, and differences between Internet and non-Internet gambling. Specific regional considerations will be explored including regulatory responses and options. Importantly, the social consequences and costs of Internet gambling will be examined, including the impact of online gambling on sports, youth and problem gambling. Strategies for prevention and responsible gambling will be considered as well as expected trends. |
| digital marketing for casinos: Gambling Advertising Barrie Gunter, 2019-04-15 This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling. |
| digital marketing for casinos: Advertising Literacy for Young Audiences in the Digital Age Beatriz Feijoo, |
| digital marketing for casinos: Digital Marketing Excellence Dave Chaffey, PR Smith, 2017-03-31 Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| digital marketing for casinos: Understanding Digital Marketing Damian Ryan, 2014-06-03 The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike. |
| digital marketing for casinos: The Analytic Hospitality Executive Kelly A. McGuire, 2016-08-29 Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you. |
| digital marketing for casinos: Managing Web Usage in the Workplace Murugan Anandarajan, Claire Simmers, 2003-01-01 Covering the impact of domestic and international Internet abuse on individuals, groups, organizations, and societies, this research-based book focuses on the phenomenon of Internet abuse and its consequences for an increasingly technology-driven world. Online shopping, Internet gambling, telecommuting, and e-business practices are discussed with emphases on workplace behaviors and abuses. Web management techniques and legal risks are addressed to provide solutions and policing strategies. |
| digital marketing for casinos: E-marketing Judy Strauss, Adel I. Ansary, Raymond Frost, 2006 This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much E and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web--m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and business. |
| digital marketing for casinos: The Business of Sports Betting Becky Harris, John T. Holden, Gil Fried, 2024-02-29 With the repeal of the Professional and Amateur Sports Protection Act in 2018, regulated sports betting has exploded in the United States, with more than half the states adopting legalized sports betting and many more poised for business. As a result, career opportunities with sportsbook operators and venues; sport leagues, teams, and sponsors; and gaming regulatory agencies abound for today’s students. The arrival of The Business of Sports Betting introduces the first dedicated text—written by a team of academic faculty and internationally recognized experts in the field—covering every aspect of the sports betting industry. It begins with a historical overview of sports betting and key legislation that has led to legalized betting today. Included are the various types of wagers available to bettors, the sports in which betting can take place, and the industry’s major stakeholders. Next, readers will examine the multiple layers of sports betting regulations in the United States and the interplay between federal laws, state authorization, and tribal governance. Regulatory frameworks in the United States, United Kingdom, and Canada are covered, as well as compliance focal points addressing anti–money laundering regulations, placement of wagers, and the Bank Secrecy Act. The book then warns of the negative aspects of the business, such as illegal sports betting, gambling scandals, and match fixing; the risks associated with illegal betting; and harm from problem gambling. To combat these risks, guidelines are presented for protecting against illegal gambling, minimizing potential harms, and ensuring integrity in sports betting. Next, students learn the how-tos of establishing, operating, and marketing a sportsbook. Traditional brick-and-mortar sportsbooks are discussed in detail, including the many facility management considerations that come with operating and maintaining a physical venue. Students also learn about the various mobile sportsbooks available today (including websites, kiosks, and phone apps), how they operate, and their connection to and interaction with physical sportsbooks. In addition, the authors present marketing and advertising strategies for acquiring customers and forging relationships with teams, leagues, and sportsbooks. Special attention is given to the American Gaming Association’s Responsible Marketing Code for Sports Wagering and its compliance considerations for sportsbook operators. Sports wagering is a data-driven business, and students will see how data are generated and transmitted to sportsbook operators. Managing and protecting that data is paramount to competitive advantage, and students will learn about intellectual property protections granted to sportsbook operators. Additionally, the book discusses the proliferation and potential positive and negative impacts of gamification and virtual currencies in sports betting. Chapters are punctuated with supplemental sidebars and case studies providing real-life examples of the positive and negative impacts of sports betting. The Business of Sports Betting offers a comprehensive introduction to the nuances of the sports betting industry, including the key players, regulatory environment, marketing and technology drivers, and business operations of a sportsbook. |
| digital marketing for casinos: Super Affiliates Bernhard Gaum, You will get knowledge about how you become an super affiliate and which tools you have to use to be successful in that business in 2020. A must read for all starters in that kind of business. |
| digital marketing for casinos: Jackpot Rob Davies, 2022-02-15 A striking exposé of the insidious business practices that have generated enormous profits for the companies operating within the UK's gambling industry. 'A methodical, sensitive and occasionally harrowing polemic about the gambling industry . . . The book has echoes of Patrick Radden Keefe's award-winning Empire of Pain.' SUNDAY TIMES 'A serious attempt to grapple with the extent of Britain's problem.' THE SPECTATOR 'Persuasive.' FINANCIAL TIMES 'Fascinating.' IRISH TIMES 'Eye-opening.' TELEGRAPH *** 716: the number of gambling logos displayed in a single Premier League football match £421 MILLION: the salary of Bet365's CEO in 2020. £14 BILLION: the annual losses incurred by British gamblers. Over half of the population gambles in the UK every year. How did we get here? What keeps us hooked when the odds are so heavily stacked against us? And who are the real winners and losers? Jackpot dives deep into gambling's seedy underbelly to answer these questions, and many more. From the first National Lottery draw in 1569 to the Wild West of today's online casinos, Guardian reporter Rob Davies follows the money to show who profits - and at what cost. |
| digital marketing for casinos: US Gaming Industry Investment and Business Guide Volume 2 Indian Reservations Casino Gaming IBP USA, 2013-08 2011 Updated Reprint. Updated Annually. US Gaming Industry Investment and Business Guide |
| digital marketing for casinos: You've Got Players Ewan Oxford, 2009-11-22 Email is the oldest online marketing tool around. But every day online poker rooms and casinos abuse email, overwhelming players instead of attracting deposits.You've Got Players reveals the 'secret sauce' of profitable email marketing. Written by industry veteran Ewan Oxford, founder of igaming consultancy RealMoneyPlayers.com, the book reveals powerful 'no-spam' tactics you can put to work in your campaigns.You've Got Mail will show you how to automatically build profitable relationships with players.You'll discover how to:Train players to look forward to your emails, ensuring your emails are opened and your message heard.Use automatic email chains to build lasting relationships, so that your audience is 'warmed up' and primed to respond to offers.Find the optimum frequency for sending, so you maximise your revenue without burning out your players.Read You've Got Players today, and be one of the few marketers in the igaming industry to realise email's true potential for profit. |
| digital marketing for casinos: US Indian Reservation Casino Gaming Laws and Regulations Handbook IBP USA, 2013-08 2011 Updated Reprint. Updated Annually. US Indian Gaming Laws and Regulations Handbook |
| digital marketing for casinos: Casino Gambling For Dummies Kevin Blackwood, Swain Scheps, 2022-03-21 Maximize your odds on the casino floor Casinos are designed for distraction, so it helps to know a bit about when the odds are in your favor and when they’re not before you push a stack of chips onto a table. Professional blackjack player Kevin Blackwood and lifelong sports bettor Swain Scheps know a thing or two about casino gambling. In Casino Gambling For Dummies, these seasoned gaming veterans guide you through the essential strategies for walking out of the casino ahead of the game. They also show you the most common mistakes made by players, helping you avoid gambling risks while you enjoy what the gaming industry has to offer. Learn to see past the flashing lights, decide how much you’re willing to wager, and find out how to enjoy yourself. In this book, you’ll also discover: Step-by-step walkthroughs of casino etiquette and the rules of common casino games, including poker and blackjack Explanations of video poker and slots and ways to avoid losing more than you’re comfortable with Explorations of online gambling, so you can enjoy the fun of a casino from the comfort of your home The perfect guide for anyone looking for an easy introduction to the world of casino gaming, Casino Gambling For Dummies is also an essential resource for those seeking to improve their odds at blackjack, craps, video poker, slots, and other games. |
| digital marketing for casinos: Empirical Views on European Gambling Law and Addiction Simon Planzer, 2014-02-19 This book analyses the voluminous and meandering case law on gambling of the Court of Justice from an empirical perspective. It offers a comprehensive overview of the legal situation of gambling services in the EU Single Market. Additionally, the book presents the current state of research on gambling addiction. It then seeks to answer the central research question as to what extent the views of the Court of Justice on gambling find support in empirical evidence. The Court of Justice granted exceptionally wide discretion to the Member States due to a so-called ‘peculiar nature’ of games of chance. With the margin of appreciation having played a key role, the book inquires whether the Court of Justice followed the principles and criteria that normally steer the use of this doctrine. Noting the Court’s special approach, the book elaborates on its causes and consequences. Throughout the book, the approach of the Court of Justice is contrasted with that of its sister court, the EFTA Court. Finally, the potential role of the precautionary principle and of EU fundamental rights in the area of gambling law is examined. Situated at the intersection of law and science, this book seeks to bridge the legal and scientific perspectives and the unique vocabularies common to each. It illustrates the direct relevance of science and empirical research for court cases and policy making. And it contrasts science-informed policy making with the on-going morality discourse on gambling. |
| digital marketing for casinos: Casino Security and Gaming Surveillance Derk J. Boss, Alan W. Zajic, 2010-10-08 Almost all incidences of cheating, theft, fraud, or loss can be detected through the surveillance of critical transactions, audit observations, and reviews of key metrics. Providing proven-techniques for detecting and mitigating the ever-evolving threats to casino security, this book covers the core skills, knowledge, and techniques needed to protect casino assets, guests, and employees. Drawing on the authors six decades of combined experience in the industry, Casino Security and Gaming Surveillance identifies the most common threats to casino security and provides specific solutions for addressing these threats. From physical security and security management to table and gaming surveillance, it details numerous best practice techniques, strategies, and tactics, in addition to the metrics required to effectively monitor operations. The authors highlight valuable investigation tools, including interview techniques and evidence gathering. They also cover IOU patrol, tri-shot coverage, surveillance audits, threat analysis, card counting, game protection techniques, players club theft and fraud, surveillance standard operating procedures, nightclub and bar security, as well as surveillance training. Complete with a glossary of gaming terms and a resource-rich appendix that includes helpful forms, this book covers everything surveillance and security professionals need to know to avoid high-profile incidents, costly compliance violations and damage to property and revenue. It‘s professionals like Al and Derk who personify the professionalism that is crucial when establishing and operating modern casino security and surveillance departments. This book will quickly become the Bible for any security and surveillance officer. |
| digital marketing for casinos: Casino Management in Integrated Resorts Desmond Lam, 2019-06-25 Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation. In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses. |
| digital marketing for casinos: The Routledge Companion to Digital Consumption Rosa Llamas, Russell Belk, 2013-05-07 The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal. |
| digital marketing for casinos: Multilingual Digital Marketing Maria Johnsen, 2016-06-24 Discover the Secrets of Multilingual Digital Marketing in Europe and North America: Unveiling Lucrative Strategies for Market Leadership Are you ready to unlock the secrets of multilingual digital marketing and become the market leader in your industry? In this book, I delve into the burning questions that many businesses face when entering new markets. I explore why some businesses fail while others succeed and provide realistic steps to help you avoid losing money in the online business landscape. With my guidance, you will learn how to position your business for success in other countries, identifying the key areas that need improvement to maximize your return on investment (ROI). I emphasize the significance of customer service and sales departments within your organization, showcasing their impact on your company's share wallet. Furthermore, I shed light on the correlation between two crucial components in multilingual digital marketing: technical and marketing aspects. By understanding their relationship and optimizing their impact on sales, you can gain a competitive edge in the global marketplace. I also address the challenge of saving on your annual budget for human resources, offering strategies to optimize your hiring process and ensure you have the right experts in the right positions. Additionally, I reveal secret components that successful market leaders have utilized to reach the top. This book provides a comprehensive overview of both technical and marketing aspects of online sales, offering practical suggestions for offline marketing and sales as well. By exploring the hidden strategies and tactics employed by successful companies, you can pave your own path to market leadership. Get ready to uncover the truth and unleash your business's potential with the invaluable insights within this book. |
| digital marketing for casinos: 24-Jul Jarice Hanson, 2007-07-30 Just as the automobile radically changed people's lives at the beginning of the 20th century, so too has the revolution in online services (including blogging, podcasting, videogaming, shopping, and social networking) and cell-phone use changed our lives at the turn of the 21st century. In addition, many other services, activities, and devices—including the Palm Pilot, the BlackBerry, the iPod, digital cameras, and cell cameras—have been made possible by the combination of these two technologies. Whereas the automobile allowed people for the first time to work in cities and live comfortably in the suburbs, extending the long commute beyond the limits previously circumscribed by public transportation, the Internet and cell phone allow us to interact with others from around the world—or a few hundred miles—from where we work or live, giving rise to the telecommuting phenomenon and allowing us to stay in touch with friends and families in the new virtual environment. As Hanson demonstrates in her new book, these technologies enable us to work and play 24/7, anytime, anywhere. What does this mean for us as individuals and for society as a whole? What are the social implications of this technological revolution that we have witnessed in the short span of about 20 years? Do people of different generations use these technologies in the same ways, or do they adopt them to support their communication habits formed at different times of their lives? How does the illusion of control provided by these technologies affect the way we think about what is meaningful in our lives? Hanson examines the wide-ranging impact of this change. How do individuals posting their viewpoints on the Internet affect democracy? Is it possible to ever completely prevent identity theft over the Internet? How permanent is information stored on the Internet or on a hard drive? Do cell phones change the way people think about privacy or the way they communicate with others? Does email? Do videogames teach new social principles? Do cell phones and the Internet change traditional communication behaviors and attitudes? Hanson discusses these crucial issues and explores to what extent individuals do have control, and she assesses how social and governmental services are responding to (or running from) the problems posed by these new technologies. |
| digital marketing for casinos: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices Kaufmann, Hans-Ruediger, 2014-03-31 The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians. |
| digital marketing for casinos: Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion , 2022-05-10 |
| digital marketing for casinos: Plunkett's Entertainment and Media Industry Almanac Jack W. Plunkett, 2007 The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. |
| digital marketing for casinos: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
| digital marketing for casinos: Computer Crime Indira Carr, 2017-07-05 Alongside its positive impact of providing a global reach, the Internet is prone to a variety of abuses. In the 1990s it was unauthorised access of computers and impairment of the operation of computers through the introduction of viruses and worms that took centre stage. Since then the potential of the Internet for fraudulent activities has been realised by the criminal fraternity and, in recent years, we have seen, for instance, the rise of identity theft and the widespread distribution of offensive and illegal materials. The collection of essays in this volume, while being highly selective, provides a snapshot of the parameters of computer crime, the legal response and discussions surrounding ways to improve the security of cyberspace. |
| digital marketing for casinos: IPTV Monthly Newsletter September 2010 , |
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