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| digital asset management roi: Digital Asset Management Elizabeth Keathley, 2014-03-31 Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM. The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com. |
| digital asset management roi: Implementing a Digital Asset Management System Jens Jacobsen, Tilman Schlenker, Lisa Edwards, 2012-08-21 Learn how the top CG film, computer game and web development companies have saved significant time and money on their projects by optimizing digital asset management systems and streamlining production processes. Also included is a product overview with 28 detailed descriptions of software solutions, including screenshots and prices, as well as a practical assessment of their suitability for different industries & project sizes. |
| digital asset management roi: Digital Asset Management David Austerberry, 2012-10-12 Content and media asset management systems are core back office applications of the modern day broadcaster, yet there is little information available on the control and management of these systems and how content can be delivered over a variety of different channels: television, iTV, internet, webcasting, mobile phones and wireless PDAs. This book explains the potential for applying asset management systems to content creation models for distribution over a variety of outlets and the benefits gained from increased efficiency and lowering of costs. Taking an unbiased view and focusing on core principles rather than specific systems, David Austerberry presents the business case for digital asset management systems, demystifies some assumptions regarding the technology and provides a thorough introduction to the system components required, such as indexing, searching, middleware, database and rightsmanagement and web portals. |
| digital asset management roi: Digital Asset Management Unknown Author, 2012-10-12 Content and media asset management systems are core back office applications of the modern day broadcaster, yet there is little information available on the control and management of these systems and how content can be delivered over a variety of different channels: television, iTV, internet, webcasting, mobile phones and wireless PDAs. This book explains the potential for applying asset management systems to content creation models for distribution over a variety of outlets and the benefits gained from increased efficiency and lowering of costs. Taking an unbiased view and focusing on core principles rather than specific systems, David Austerberry presents the business case for digital asset management systems, demystifies some assumptions regarding the technology and provides a thorough introduction to the system components required, such as indexing, searching, middleware, database and rightsmanagement and web portals. |
| digital asset management roi: Dam Survival Guide David Diamond, 2012-11-04 What Digital Asset Management Industry Pros say about DAM Survival Guide: If you are investing in DAM books to learn more about the subject, I can recommend this one. - Naresh Sarwan, Senior Editor, DigitalAssetManagementNews.org After you've read DAM Survival Guide, when you negotiate with a DAM vendor or try to evaluate the value of a system for your business, you won't have many blanks left for a vendor to fill in with marketing babble. It therefore is a book I warmly recommend. - Erik Vlietinck, Principle, IT Enquirer From newbies to experienced digital asset managers, DAM Survival Guide provides enough information that you can access what you need when you need it. - Marisa Peacock, Journalist, CMS Wire Digital Asset Management Vendors, Integrators, Analyst and Consultants be warned the DAM Survival Guide is packed full of insights, strategies and common sense guides for making DAM work for the end user. David Diamond, a seasoned DAM professional, shares his knowledge using wit, analogy, metaphor that cleaves the real meat on the bones of complexity that is Digital Asset Management. David nails it on every level: technology, human and insights. I would not hesitate in recommending DAM Survival Guide to anyone on or starting their DAM Journey. - Mark Davey, Founder, DAM Foundation _______________ ABOUT THE BOOK DAM Survival Guide is a digital asset management book that explains everything you need to know to design, plan, deploy, promote and maintain a successful DAM initiative at your organization. Written by a recognized DAM industry export in a friendly, easy-to-follow style, DAM Survival Guide is a must-have resource for those new to DAM, and it's great for those looking to increase their DAM knowledge too. DAM Survival Guide is everything you need to know about DAM in one book. Starting with an overview of what digital asset management is and isn't (including a section on why you might not need DAM at all), the book goes on to offer a detailed discussion of everything that's important for you to know before you get too far with your DAM planning: Learn the benefits of wrapping DAM into a corporate initiate you can better manage Know how to find and recruit others at your organization who can become great allies See how you can benefit from reliable professional help (cheap or even free!), so you can avoiding expensive time-wasters Fully understand the needs of your organization, so that you can exceed expectations Start thinking about DAM software at the right time, so you can avoid costly purchase mistakes Discover tricks to determine which DAM vendors are most favored by customers, most progressive, and most likely to stay in business Explore elements of human psychology that can help you overcome change-resistance and increase buy-in Including approximately 56,000 words, this book, first published in June, 2012, is packed with useful information the author, David Diamond, has acquired during his 12+ years as a professional in the Digital Asset Management industry. Note: The Digital Asset Management Survival Guide mentions no DAM software solutions or vendors by name. The book's contents are unbiased and applicable no matter which DAM solution you determine to be right for you. |
| digital asset management roi: Metadata for Content Management David Diamond, 2016 Metadata for Content Management helps digital content managers think in terms of organization and a practical application of metadata principles. Author David Diamond (DAM Survival Guide) avoids theoretical and academic discussions, instead providing real-world guidance to those designing or redesigning content management or digital asset management systems. Learn how taxonomy and metadata work within digital systems, and see how they affect policy, collaboration, workflow and user acceptance of digital content management systems. |
| digital asset management roi: Digital Asset Valuation and Cyber Risk Measurement Keyun Ruan, 2019-05-29 Digital Asset Valuation and Cyber Risk Measurement: Principles of Cybernomics is a book about the future of risk and the future of value. It examines the indispensable role of economic modeling in the future of digitization, thus providing industry professionals with the tools they need to optimize the management of financial risks associated with this megatrend. The book addresses three problem areas: the valuation of digital assets, measurement of risk exposures of digital valuables, and economic modeling for the management of such risks. Employing a pair of novel cyber risk measurement units, bitmort and hekla, the book covers areas of value, risk, control, and return, each of which are viewed from the perspective of entity (e.g., individual, organization, business), portfolio (e.g., industry sector, nation-state), and global ramifications. Establishing adequate, holistic, and statistically robust data points on the entity, portfolio, and global levels for the development of a cybernomics databank is essential for the resilience of our shared digital future. This book also argues existing economic value theories no longer apply to the digital era due to the unique characteristics of digital assets. It introduces six laws of digital theory of value, with the aim to adapt economic value theories to the digital and machine era. - Comprehensive literature review on existing digital asset valuation models, cyber risk management methods, security control frameworks, and economics of information security - Discusses the implication of classical economic theories under the context of digitization, as well as the impact of rapid digitization on the future of value - Analyzes the fundamental attributes and measurable characteristics of digital assets as economic goods - Discusses the scope and measurement of digital economy - Highlights cutting-edge risk measurement practices regarding cybersecurity risk management - Introduces novel concepts, models, and theories, including opportunity value, Digital Valuation Model, six laws of digital theory of value, Cyber Risk Quadrant, and most importantly, cyber risk measures hekla and bitmort - Introduces cybernomics, that is, the integration of cyber risk management and economics to study the requirements of a databank in order to improve risk analytics solutions for (1) the valuation of digital assets, (2) the measurement of risk exposure of digital assets, and (3) the capital optimization for managing residual cyber risK - Provides a case study on cyber insurance |
| digital asset management roi: Unleashing the Power of Digital Signage Keith Kelsen, 2012-11-12 Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of The Experience Economy and Authenticity |
| digital asset management roi: Program Management Michel Thiry, 2015-12-28 Program management (PgM) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a common business purpose in an integrated and effective way. The Second Edition of Michel Thiry’s Program Management builds on the bestselling title first published in 2010. The heavily revised text reflects the latest program management guides and international standards and includes: a new section on agile management in programs; the author’s own program management maturity measure; a new section on change management, which is now integral to many programs. Michel has also reviewed and revised the program lifecycle to align with the more unified view of program management that has emerged since the book was first published. The result is an essential guide to program management that incorporates a robust theoretical framework, complemented by examples and advice from one of the world’s leading practitioners. . |
| digital asset management roi: The DAM Book Peter Krogh, 2009-04-27 One of the main concerns for digital photographers today is asset management: how to file, find, protect, and re-use their photos. The best solutions can be found in The DAM Book, our bestselling guide to managing digital images efficiently and effectively. Anyone who shoots, scans, or stores digital photographs is practicing digital asset management (DAM), but few people do it in a way that makes sense. In this second edition, photographer Peter Krogh -- the leading expert on DAM -- provides new tools and techniques to help professionals, amateurs, and students: Understand the image file lifecycle: from shooting to editing, output, and permanent storage Learn new ways to use metadata and key words to track photo files Create a digital archive and name files clearly Determine a strategy for backing up and validating image data Learn a catalog workflow strategy, using Adobe Bridge, Camera Raw, Adobe Lightroom, Microsoft Expression Media, and Photoshop CS4 together Migrate images from one file format to another, from one storage medium to another, and from film to digital Learn how to copyright images To identify and protect your images in the marketplace, having a solid asset management system is essential. The DAM Book offers the best approach. |
| digital asset management roi: Digital Pharma Marketing Playbook Subba Rao Chaganti, 2022-10-22 Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation |
| digital asset management roi: ECM Solutions Bill Forquer, Peter Jelinski, Tom Jenkins, 2005 |
| digital asset management roi: Expanding a Digital Content Management System Magan Arthur, 2013-10-08 The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management. |
| digital asset management roi: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2019-11-04 Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html |
| digital asset management roi: National Association of Broadcasters Engineering Handbook Garrison C. Cavell, 2017-07-28 The NAB Engineering Handbook is the definitive resource for broadcast engineers. It provides in-depth information about each aspect of the broadcast chain from audio and video contribution through an entire broadcast facility all the way to the antenna. New topics include Ultra High Definition Television, Internet Radio Interfacing and Streaming, ATSC 3.0, Digital Audio Compression Techniques, Digital Television Audio Loudness Management, and Video Format and Standards Conversion. Important updates have been made to incumbent topics such as AM, Shortwave, FM and Television Transmitting Systems, Studio Lighting, Cameras, and Principles of Acoustics. The big-picture, comprehensive nature of the NAB Engineering Handbook will appeal to all broadcast engineers—everyone from broadcast chief engineers, who need expanded knowledge of all the specialized areas they encounter in the field, to technologists in specialized fields like IT and RF who are interested in learning about unfamiliar topics. Chapters are written to be accessible and easy to understand by all levels of engineers and technicians. A wide range of related topics that engineers and technical managers need to understand are covered, including broadcast documentation, FCC practices, technical standards, security, safety, disaster planning, facility planning, project management, and engineering management. |
| digital asset management roi: Enterprise API Management Luis Weir, 2019-07-23 A strategy and implementation guide for building, deploying, and managing APIs Key FeaturesComprehensive, end-to-end guide to business-driven enterprise APIsDistills years of experience with API and microservice strategiesProvides detailed guidance on implementing API-led architectures in any businessBook Description APIs are the cornerstone of modern, agile enterprise systems. They enable access to enterprise services from a wide variety of devices, act as a platform for innovation, and open completely new revenue streams. Enterprise API Management shows how to define the right architecture, implement the right patterns, and define the right organization model for business-driven APIs. Drawing on his experience of developing API and microservice strategies for some of the world's largest companies, Luis Weir explains how APIs deliver value across an enterprise. The book explores the architectural decisions, implementation patterns, and management practices for successful enterprise APIs, as well as providing clear, actionable advice on choosing and executing the right API strategy in your enterprise. With a relentless focus on creating business value, Luis Weir reveals an effective method for planning, building, and running business products and services with APIs. What you will learnCreate API strategies to deliver business valueMonetize APIs, promoting them through public marketplaces and directoriesDevelop API-led architectures, applying best practice architecture patternsChoose between REST, GraphQL, and gRPC-style API architecturesManage APIs and microservices through the complete life cycleDeploy APIs and business products, as well as Target Operating ModelsLead product-based organizations to embrace DevOps and focus on delivering business capabilitiesWho this book is for Architects, developers, and technology executives who want to deliver successful API strategies that bring business value. |
| digital asset management roi: Metadata Matters John Horodyski, 2022-04-03 In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. He does more than tell us that metadata matters—he vividly illustrates why it matters. —Patricia C. Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USA If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all. We are just starting to bring change into the management of the data that connects our experiences. Metadata Matters explains how metadata is the foundation of digital strategy. If digital assets are to be discovered, they want to be found. The path to good metadata design begins with the realization that digital assets need to be identified, organized, and made available for discovery. This book explains how metadata will help ensure that an organization is building the right system for the right users at the right time. Metadata matters and is the best chance for a return on investment on digital assets and is also a line of defense against lost opportunities. It matters to the digital experience of users. It helps organizations ensure that users can identify, discover, and experience their brands in the ways organizations intend. It is a necessary defense, which this book shows how to build. |
| digital asset management roi: Media and Digital Management Eli M. Noam, 2019-01-23 Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible. |
| digital asset management roi: Knowledge Services Guy St. Clair, 2016-11-07 Knowledge services converges information management, knowledge management (KM), and strategic learning into a single enterprise-wide discipline for the benefit of the business or organization in which it is practiced. As the acknowledged framework for strategic knowledge management, knowledge services—the responsibility of the knowledge strategist—leads to excellence in knowledge sharing and ultimately to shaping the organization as a knowledge culture. Knowledge Services: A Strategic Framework for the 21st Century Organization provides guidance for the knowledge strategist and is designed specifically to serve as a reference for that management employee, and for those seeking to become knowledge strategists. |
| digital asset management roi: Wrox SharePoint 2010 SharePoint911 Three-Pack Todd Klindt, Shane Young, Jennifer Mason, Laura Rogers, Randy Drisgill, John Ross, Larry Riemann, Amanda Perran, Shane Perran, Jacob J. Sanford, Paul Stubbs, Steve Caravajal, 2012-02-25 The Wrox SharePoint 2010 SharePoint911 Three-Pack combines the contents of three full e-books written by the experts from SharePoint911. That's over 1800 pages of hands-on advice from Todd Klindt, Shane Young, Laura Rogers, Randy Drisgill, Jennifer Mason, John Ross, and Larry Riemann, among others. In Beginning SharePoint 2010: Building Business Solutions with SharePoint (ISBN 978-0-470-61789-2) by Amanda Perran, Shane Perran, Jennifer Mason, and Laura Rogers, readers learn the core concepts, terminology, and features of SharePoint 2010. In Professional SharePoint 2010 Branding and User Interface Design (ISBN 978-0-470-58464-4) by Randy Drisgill, John Ross, Jacob J. Sanford, Paul Stubbs, and Larry Riemann, the reader gets a deep dive into branding a SharePoint site. In the third book of the set, the SharePoint bestseller Professional SharePoint 2010 Administration (ISBN 978-0-470-53333-8) by Todd Klindt, Shane Young, and Steve Caravajal, the authors provide a detailed look at the administration tools available in SharePoint 2010. |
| digital asset management roi: Strategic Sport Communication Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella, 2007 This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners. |
| digital asset management roi: National Association of Broadcasters Engineering Handbook Garrison C. Cavell, 2017-07-28 The NAB Engineering Handbook is the definitive resource for broadcast engineers. It provides in-depth information about each aspect of the broadcast chain from audio and video contribution through an entire broadcast facility all the way to the antenna. New topics include Ultra High Definition Television, Internet Radio Interfacing and Streaming, ATSC 3.0, Digital Audio Compression Techniques, Digital Television Audio Loudness Management, and Video Format and Standards Conversion. Important updates have been made to incumbent topics such as AM, Shortwave, FM and Television Transmitting Systems, Studio Lighting, Cameras, and Principles of Acoustics. The big-picture, comprehensive nature of the NAB Engineering Handbook will appeal to all broadcast engineers—everyone from broadcast chief engineers, who need expanded knowledge of all the specialized areas they encounter in the field, to technologists in specialized fields like IT and RF who are interested in learning about unfamiliar topics. Chapters are written to be accessible and easy to understand by all levels of engineers and technicians. A wide range of related topics that engineers and technical managers need to understand are covered, including broadcast documentation, FCC practices, technical standards, security, safety, disaster planning, facility planning, project management, and engineering management. |
| digital asset management roi: Sustainable Enterprise Strategies for Optimizing Digital Stewardship Angela I. Fritz, 2021-07-22 For most academic libraries, archives and museums, digital content management is increasingly occurring on a holistic enterprise level. As most institutions contemplate an enterprise digital content strategy for a growing number of digitized surrogates and born-digital assets, libraries, archives, and museums understand that these expanding needs can only be met by more flexible approaches offered by a multicomponent digital asset management ecosystem (DAME). Increasingly, librarians, archivists, and curators are managing an integrated digital ecosystem by coordinating and complementing a number of existing and emerging initiatives. This guide provides a high-level overview and offers a conceptual framework for understanding a digital asset management ecosystem with discussions on digital collection typologies and assessment, planning and prioritization, the importance of a community of practice through associated workflows, and an understanding of the critical role that foresight planning plays in balancing an evolving infrastructure and expanding digital content with creative cost modeling and sustainability strategies. Borrowing from the principles of data curation, integrative collection building requires an understanding of the library’s “digital ecosystem” of licensed content, digitized material, and born-digital content in order to ensure strategic growth of institutional collections in the context of long-term holistic collection management plans. Key elements discussed in this book include: the importance of digital collection assessment, analysis, and prioritization, the realignment of accession and appraisal methodologies for efficient digital content acquisition, the need to think holistically relating to tool selection and infrastructure development to ensure interoperability, scalability, and sustainability of a universe of digital assets, the creation of cross-functional workflows in accordance with policies and plans, the importance of advocating for growing resources needed for managing, descriptive, administrative, technical, rights and preservation metadata across the institution, and the significance of distributed digital preservation models with a growing array of associated options for cloud storage. |
| digital asset management roi: Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Stan Rapp, 2009-11-06 Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect—the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals |
| digital asset management roi: Digital Rights Management: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2012-10-31 This reference is a comprehensive collection of recent case studies, theories, research on digital rights management, and its place in the world today-- |
| digital asset management roi: The Lean Sustainable Supply Chain Robert Palevich, 2012 This title provides comprehensive new best practices for building sustainable, 'green and lean' supply chains, from one of the field's most respected experts. |
| digital asset management roi: Digital and Marketing Asset Management Theresa Regli, 2016-08-02 The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works. |
| digital asset management roi: SharePoint 2010 Wrox 10-Pack Digital Library Todd Klindt, 2012-03-07 The SharePoint 2010 Wrox 10-Pack Digital Library contains these ten books, priced at a considerable savings off of the combined list prices to give you a complete SharePoint 2010 e-book library: Professional SharePoint 2010 Administration ISBN: 9780470533338 Professional SharePoint 2010 Development, 2nd edition ISBN: 9781118131688 Real World SharePoint 2010: Indispensable Experiences from 22 MVPs ISBN: 9780470597132 Professional Business Connectivity Services in SharePoint 2010 ISBN: 9781118043790 Professional SharePoint 2010 Cloud-Based Solutions ISBN: 9781118076576 SharePoint 2010 Enterprise Architect's Guidebook ISBN 9780470643198 SharePoint Server 2010 Enterprise Content Management ISBN: 9780470584651 SharePoint 2010 Field Guide ISBN: 9781118105054 SharePoint 2010 Six-in-One ISBN: 9780470877272 Professional SharePoint 2010 Branding and User Interface Design ISBN: 9780470584644 |
| digital asset management roi: Blockchain and Business with Digital Assets for Beginners Digital World, 2024-05-01 Unravel the Mysteries of the World of Cryptoassets and take a Journey through Blockchain, Bitcoin and Digital Investments. Get ready for an exciting adventure in the world of cryptoassets! In this series, we will embark on a journey to unlock the secrets of Blockchain, Bitcoin and the fascinating world of digital investments. Together, let's explore: - What is blockchain and how does this revolutionary technology work? - Discover the history of Bitcoin and how it became the most famous cryptocurrency in the world. - Dig deeper into other cryptoassets and tokens that are transforming the financial landscape. - Learn how to invest in crypto assets safely and responsibly. - Discover the opportunities and challenges of doing business in the digital world. But remember: this universe is highly volatile, uncertain and risky and therefore: This content is not a guarantee of results and should not be considered an absolute truth. Do your own research, seek knowledge and carefully analyze the risks and potential before making any investment decision. Invest cautiously and responsibly, using only money you can afford to lose. Join us on this journey and get ready to have a complete view of the world of cryptoassets! Don't miss the next titles. Follow the series and stay up to date with everything about blockchain, Bitcoin and digital investments! |
| digital asset management roi: Sustainability in Supply Chain Management (Collection) Peter A. Soyka, Robert Palevich, Steven M. Leon, 2013-10-03 A brand new collection of cutting-edge sustainable supply chain solutions… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver state-of-the-art guidance for leveraging supply chain sustainability to maximize business value Organizations that prioritize sustainability are well positioned to increase profitability, reduce risk, and attract better customers, talent, and investors. This unique 3 eBook package brings together all the techniques, best practices, and case studies you need to make sustainability work throughout your supply chain. In The Lean Sustainable Supply Chain, Robert Palevich illuminates the business benefits of combining lean and green, offering start-to-finish guidance for redesigning company infrastructure and technologies to achieve these benefits. Through a comprehensive case study, he shows how to manage change, innovation, talent, execution, inventory, warehousing, and transportation; integrate supply chain sustainability into business scorecards; make more effective use of 3PLs, information systems, and much more. He systematically addresses key technical issues ranging from forecasting methodologies and supplier integration to carbon tracking and quantifying lean savings. Next, in Creating a Sustainable Organization, Peter Soyka shows how to choose the right sustainability strategies, and then manage and measure them well. Soyka's actionable guide bridges the disparate worlds of the EHS/sustainability professional and the investor/analyst. Discover what the evidence says about linkages between sustainability and value… how to manage key stakeholder relationships influencing corporate response to EHS and social equity issues… how to effectively manage sustainability throughout the business… how to evaluate sustainability posture and performance from the standpoint of external investors and internal management… how to maximize the influence of organizational actors focused on sustainability, and much more. Finally, the Sustainability in Supply Chain Management Casebook is the firstcomprehensive collection of original case studies on building sustainability into the supply chain. Steven Leon covers a wide spectrum of social, economic and environmental issues, as well as new areas such as closed-loop supply chains. Topics include strategy, implementation, decision making, transportation, supplier relationships, collaboration, lean, continuous improvement, finance/economics, worker safety and rights, procurement, production, delivery, packaging, logistics, reverse logistics, and global supply chains. Each case study is supported with an authoritative introduction, teaching notes, and Q-and-A sections. Whatever your role in the sustainable supply chain, this collection will help you transform its promise into reality. From world-renowned sustainable supply chain experts Robert Palevich, Peter A. Soyka, Stephen M. Leon |
| digital asset management roi: The Right Way to Select Technology Tony Byrne, Jarrod Gingras, 2017-09-12 Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise. |
| digital asset management roi: Search Engine Optimization and Marketing Subhankar Das, 2021-01-20 Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students. |
| digital asset management roi: Microsoft Certified Exam guide - Dynamics 365 Fundamentals (MB-901) Cybellium Ltd, Unlock Your Potential in the World of Dynamics 365! Are you ready to embark on a journey into the dynamic world of Microsoft Dynamics 365? Look no further than the Microsoft Certified Exam Guide - Dynamics 365 Fundamentals (MB-901). This comprehensive book is your key to unlocking the foundational knowledge and skills needed to kickstart your career in this exciting field. Dynamics 365 is transforming the way businesses engage with customers, streamline operations, and drive growth. As organizations worldwide adopt this powerful platform, the demand for skilled professionals who understand its intricacies is skyrocketing. Whether you're an aspiring IT enthusiast or a seasoned professional seeking to expand your skillset, this book is your ultimate resource for acing the MB-901 exam and laying the foundation for a successful career in Dynamics 365. Inside this book, you will discover: ✔ Comprehensive Coverage: A detailed exploration of all the fundamental concepts and components of Dynamics 365, ensuring you have a solid understanding of the platform. ✔ Exam-Ready Preparation: Thorough coverage of MB-901 exam objectives, along with practice questions and practical tips to help you confidently pass the test. ✔ Real-World Scenarios: Practical examples and case studies that illustrate how Dynamics 365 is used in real business scenarios, making learning both engaging and relevant. ✔ Expert Insights: Written by experienced professionals who have not only mastered the content but have also worked with Dynamics 365 in various capacities, providing you with valuable insights and practical knowledge. Whether you're looking to jumpstart your career, validate your expertise, or simply gain a deeper understanding of Dynamics 365, Microsoft Certified Exam Guide - Dynamics 365 Fundamentals (MB-901) is your trusted companion on this journey. Don't miss out on the opportunity to become a part of the growing community of Dynamics 365 professionals. Prepare, practice, and succeed with the ultimate resource for MB-901 certification. Order your copy today and pave the way for a future filled with exciting opportunities in Dynamics 365! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com |
| digital asset management roi: Data-Driven Customer Engagement Ralf Strauss, |
| digital asset management roi: Macworld , 2002 |
| digital asset management roi: Building Sustainability Into Your Organization (Collection) Peter A. Soyka, Arthur V. Hill, Robert Palevich, 2012-08-01 A brand new collection of state-of-the-art techniques for building more sustainable, higher-performing organizations… now in a convenient e-format, at a great price! Three 100% practical primers help you drive competitive advantage by optimizing sustainability and operational performance To compete in today’s extraordinarily competitive global environment, organizations need to achieve new levels of sustainability and operational performance. This brand-new package brings together three practical, state-of-the-art primers for doing just that. Robert Palevich’s The Lean Sustainable Supply Chain offers start-to-finish guidance for redesigning company infrastructure and technologies to achieve the powerful benefits that come with integrating lean and green. and benefits. Palevich introduces core concepts of lean green supply chain management, illuminating them with a comprehensive case study showing how to manage change, innovation, talent, execution, inventory, warehousing, and transportation. He demonstrates how to integrate supply chain sustainability into business scorecards; use 3PLs more effectively; drive more value from information, and systematically address every relevant technical issue. Next, in Creating a Sustainable Organization, Peter A. Soyka presents today’s most complete and actionable guide to improving business performance through sustainable practices. Soyka bridges the disparate worlds of the EHS/sustainability professional and the investor/analyst, outlining today’s best evidence about linkages between sustainability and value, discussing key stakeholder relationships, and introducing new practices for managing and measuring sustainability throughout the business. Finally, Arthur V. Hill’s The Encyclopedia of Operations Management is today’s most convenient and useful supply chain/operations management field manual. Bringing together nearly 1,500 well-organized definitions, it helps you quickly map all areas of these fields, from accounting and distribution through quality management, strategy, transportation, and warehousing. Throughout, Hill offers a shared language and realistic insights for improving any process and supporting any training program. From world-renowned supply chain and operations experts Robert Palevich, Peter A. Soyka, and Arthur V. Hill |
| digital asset management roi: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives Strader, Troy J., 2010-09-30 This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades--Provided by publisher. |
| digital asset management roi: Advances in Asset Management and Condition Monitoring Andrew Ball, Len Gelman, B. K. N. Rao, 2020-08-27 This book gathers select contributions from the 32nd International Congress and Exhibition on Condition Monitoring and Diagnostic Engineering Management (COMADEM 2019), held at the University of Huddersfield, UK in September 2019, and jointly organized by the University of Huddersfield and COMADEM International. The aim of the Congress was to promote awareness of the rapidly emerging interdisciplinary areas of condition monitoring and diagnostic engineering management. The contents discuss the latest tools and techniques in the multidisciplinary field of performance monitoring, root cause failure modes analysis, failure diagnosis, prognosis, and proactive management of industrial systems. There is a special focus on digitally enabled asset management and covers several topics such as condition monitoring, maintenance, structural health monitoring, non-destructive testing and other allied areas. Bringing together expert contributions from academia and industry, this book will be a valuable resource for those interested in latest condition monitoring and asset management techniques. |
| digital asset management roi: Building Corporate IQ – Moving the Energy Business from Smart to Genius Ruud Weijermars, 2011-08-31 Building Corporate IQ - Moving the Energy Business from Smart to Genius gives a clear outline of organizational intelligence and provides a framework for practitioners of good leadership. The synthesis starts with an overview of the fundamental skills and competencies mastered by leaders and team members in organizations. Building Corporate IQ - Moving the Energy Business from Smart to Genius also includes a corporate IQ test that is designed to help leaders gain insight into how their organization can stay at the competitive frontier. Illustrated with case studies from the energy sector, Building Corporate IQ - Moving the Energy Business from Smart to Genius explains the guiding principles of organizational learning, with the goal of developing better organizational intelligence. It is intended as an indispensable guide for managers at all levels to help them meet and recognize new challenges in the corporate innovation process. “For the third millennium, with the increase in depersonalized electronic communication, business leaders, especially in the energy industry, must quickly develop organizational intelligence in their organizations to survive. This book sets out the modus operandi.” Crispian McCredie, former Managing Director and Publisher, The Petroleum Economist “MBA graduates and seasoned professionals will find this executive guide a powerful reference during their careers.” Ken Graham, former Head Global Leadership Development, Shell |
| digital asset management roi: Imaging , 2001 |
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