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| digital marketing mentorship program: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
| digital marketing mentorship program: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| digital marketing mentorship program: The 12 Commandments Of Digital Marketing Dr. Ope Banwo, This book contains the most important laws that apply to everybody doing business online, whether you are in e-commerce, info-marketing, software development, Affiliate Marketing, Freelancing or whichever area you are in. In this book, we’ll be talking about 12 Commandments of Internet Marketing Success. These unwritten ‘laws’ are compulsory if you really want to succeed in internet marketing. There are of course lots of laws that affect your success and profitability on the internet, the 12 discussed in this book are personally considered by me to be the most important if your goal is to have sustainable success on the internet. These Internet Marketing Commandments may not be codified in any jurisdiction, but you would be violating them at your own risk. There are worse things in business than receiving a ticket for over speeding. In other words, if you want to succeed online, these are some of the CRITICAL ‘laws’ or principles that you must apply to your business. Though no one will arrest you for violating these cardinal principles of internet marketing, you would be violating them at your own risk because your business will feel the punishment, and your Bank Account will feel the consequences of disobeying these important internet marketing laws. |
| digital marketing mentorship program: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Pereira, Inês Veiga, Pires, Paulo Botelho, Santos, José Duarte, 2023-11-14 As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs. |
| digital marketing mentorship program: Riches in Niches Susan A. Friedmann, 2007-01-01 In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of. |
| digital marketing mentorship program: I Like Giving Brad Formsma, 2014-02-18 Rich with inspiring stories and practical suggestions, I Like Giving will help you create a lifestyle of generosity. Choosing to live a generous life can transform you and the world around you. Something incredible happens when giving becomes your own idea, not something you do out of duty or obligation. When you move from awareness to action, miracles happen. As you make giving a lifestyle, you’ll realize you’re not only loving life more, you’re also creating a more generous world— a better world for all of us. Inside you’ll find tips about: • Thinking of giving as something you get to do, not something you have to do. • How to raise kids with a sensitivity to others’ needs. • Making a difference without being a millionaire. • Practical ideas for ways to give to people around you every day. I Like Giving shows you how to experience the joy of giving because we all have something to give. Beyond money or things, giving can be a listening ear, a touch, or simply the gift of time. Giving is living. |
| digital marketing mentorship program: Social Media Is Bullshit B. J. Mendelson, 2012-09-04 A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media success, and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand. |
| digital marketing mentorship program: 10000+ ChatGPT Prompts for Digital Marketing Success Nick Wishstone, Dive into the digital marketing revolution with 10000+ ChatGPT Prompts for Digital Marketing Success: Leveraging AI to Elevate Digital Marketing Efforts, Generate More Leads, and Close More Deals. This comprehensive guide is your indispensable resource for harnessing the power of AI in your marketing strategies, offering a treasure trove of over 10,000 prompts designed to innovate your approach, captivate your audience, and skyrocket your sales. In today's fast-paced digital world, staying ahead of the curve is crucial. This book is meticulously crafted to help marketers, entrepreneurs, and businesses of all sizes break through the noise, connect with their target audience more effectively, and drive unparalleled growth. Whether you're looking to refine your social media presence, enhance your content strategy, master paid advertising, or explore the frontiers of AI in digital marketing, this collection has something for everyone. 10000+ ChatGPT Prompts for Digital Marketing Success not only guides you through leveraging ChatGPT for content creation and strategy development but also dives deep into applying AI for analytical insights, optimizing ad campaigns, and personalizing customer experiences. From organic reach and influencer marketing to the nuances of e-commerce and lead generation, this book covers the entire digital marketing spectrum. Key Features: Over 10,000 Innovative Prompts: Unleash your creative potential and explore new strategies with prompts covering every aspect of digital marketing. AI-Powered Techniques: Learn how to integrate AI tools like ChatGPT into your marketing efforts for analysis, creativity, and efficiency. Comprehensive Digital Marketing Insights: From social media to SEO, paid advertising to email marketing, get up-to-date tactics that work. Practical Guides and Strategies: Step-by-step guides on implementing the prompts and strategies to generate leads, nurture them effectively, and close more deals. Adaptation to Various Niches: Tailor these prompts to fit your specific industry needs, ensuring relevance and impact. Whether you're a seasoned digital marketer looking to enhance your toolkit or a newcomer eager to make your mark, 10000+ ChatGPT Prompts for Digital Marketing Success offers the insights and tools you need to succeed in the digital age. Embrace the future of marketing—let AI be your guide to reaching new heights of success and innovation. |
| digital marketing mentorship program: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| digital marketing mentorship program: Becoming a Media Mentor Cen Campbell, Claudia Haines, Association for Library Service to Children, 2016-07-29 Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families. |
| digital marketing mentorship program: The ASEAN Digital Economy Paul Cheung, Xie Taojun, 2023-08-15 Boasting the fastest growing Internet market in the world, Association of Southeast Asian Nations (ASEAN) is accelerating into the digital economy. This book assesses the potential economic impact of digital economy agreements (DEAs) and the readiness of some ASEAN member states to grow the digital economy in collaboration. The book presents a novel framework to assess countries’ readiness to enter digital economy collaborations, following the architecture of Singapore’s DEAs with its trading partners. It takes a bird’s-eye view of the digital economy in ASEAN and reviews the current state of digital infrastructure and regulations. The book also includes simulation exercises to project economic outcomes delivered by regional collaborations. It also elaborates on the specific strengths and weaknesses of five ASEAN member states. These ASEAN member states include Indonesia, Malaysia, the Philippines, Vietnam, and Cambodia. The book concludes by revisiting the ASEAN economy as a whole. It points out key issues country leaders need to work on as they proceed with digital economy collaborations. This book is written for scholars, policymakers, and industrial practitioners who wish to learn the latest developments in the ASEAN digital economy. |
| digital marketing mentorship program: AI-Driven Marketing Research and Data Analytics Masengu, Reason, Chiwaridzo, Option Takunda, Dube, Mercy, Ruzive, Benson, 2024-04-22 The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age. |
| digital marketing mentorship program: Bridging the Generation Gap: Talking to People of All Ages Emma Quinn, In a world that is rapidly evolving, the need for effective communication across generations has never been more crucial. Whether you are a young adult just entering the workforce, a middle-aged professional navigating familial and career challenges, or a senior seeking to share wisdom while adapting to new societal norms, this book aims to bridge the generational divide and enhance understanding across age groups. But why is intergenerational communication so important today, and what challenges and benefits does it present? |
| digital marketing mentorship program: The 9th Annual International Seminar on Trends in Science and Science Education (AISTSSE) 2022 , 2023-10-04 This is the ninth time we are hosting this seminar and we are proud to inform you that this seminar is an annual event in our calendar and has been held every year since 2014. This year, for the third year, we are holding it via Zoom meeting (online meeting) due to Covid-19 pandemic. We are inviting internationally recognized speakers from several countries to share their latest discoveries in the fields of Biology, Chemistry, Physics, Mathematics and Science Education. Well-known researchers in science and science education will share their experiences and knowledge so that we can stay up-to-date with the latest information. This is one of the goals of this seminar. As science researchers, we realize the importance of information exchange among us. The new information enlightens our minds and gives us ideas on what to do next in our research and how to do it. This new information often becomes the foundation for our next project in particular and sets the research trends for the upcoming year in general. Information exchange also keeps us updated, allowing us to give and receive suggestions and critiques that will lead to better results. Therefore, we need a forum where we can share and exchange information. Seminars, conferences, and other scientific gatherings are the media through which we can do this. Organizer Faculty of Mathematics and Natural Sciences of Universitas Negeri Medan Where Web Seminar via Zoom Meeting When Tuesday, 8th November 2022 Theme The development of industrial-based research in science and science education to improve research innovation strategy Topics: AISTSSE-2020 included following topics: 1. Mathematics Science 2. Mathematics Education 3. Physics Science 4. Physics Education 5. Biology Science 6. Biology Education 7. Chemistry Science 8. Chemistry Education 9. Computer Science 10.Science Education Scientific Committee 1. Prof. Dr. Syawal Gultom, M.Pd, Universitas Negeri Medan (Indonesia) 2. Prof. Dr. Marleen Kamperman, University of Groningen (Netherland) 3. Prof. Manihar Situmorang, M.Sc., Ph.D , Universitas Negeri Medan (Indonesia) 4. Prof. Tsunenori Mine, School of Engineering, Department of Electrical Engineering and Computer Science, Kyushu University (Japan) 5. Prof. Dian Armanto, M.Pd, Universitas Negeri Medan (Indonesia) 6. Prof. Dr. Herbert Sipahutar, M.Sc , Universitas Negeri Medan (Indonesia) 7. Prof. Abedel Karrem Nasser M Alomari Department of Mathematics, Faculty of Science, Yarmouk University (Jordan) 8. Prof. Dr. Bornok Sinaga, M.Pd , Universitas Negeri Medan (Indonesia) 9. Prof. Dr. Muhammad Sattar Rasul Universitas Kebangsaan Malaysia, (Malaysia) 10. Prof. Motlan, M.Sc., Ph.D , Universitas Negeri Medan (Indonesia) 11. Prof. Dr. Asmin, M.Pd , Universitas Negeri Medan (Indonesia) 12. Prof. Dr. Fauziyah Harahap, M.Si, Universitas Negeri Medan (Indonesia) 13. Prof. Dr. Mukhtar, M.Pd , Universitas Negeri Medan (Indonesia) 14. Prof. Dr. Pargaulan Siagian, M.Pd , Universitas Negeri Medan (Indonesia) 15. Prof. Dr. Sahat Saragih, M.Pd , Universitas Negeri Medan (Indonesia) 16. Prof. Dr. Edi Syahputra, M.Pd , Universitas Negeri Medan (Indonesia) 17. Prof. Dr. Hasratuddin, M.Pd , Universitas Negeri Medan (Indonesia) 18. Prof. Dr. Ramlan Silaban, M.Si, Universitas Negeri Medan (Indonesia) 19. Prof. Dr. Retno Dwi Suyanti, M.Si , Universitas Negeri Medan (Indonesia) 20. Prof. Dr. Nurdin Bukit, M.Si , Universitas Negeri Medan (Indonesia) 21. Prof. Dr. Sahyar, M.S , Universitas Negeri Medan (Indonesia) 22. Prof. Dr. rer. nat. Binari Manurung, M.Si , Universitas Negeri Medan (Indonesia) 23. Prof. Dr. Makmur Sirait, M.Si , Universitas Negeri Medan (Indonesia) 24. Prof. Dr. Eva Marlina Ginting, M.Si , Universitas Negeri Medan (Indonesia) 25. Prof. Dr. Drs. Tri Harsono, M.Si, Universitas Negeri Medan (Indonesia) 26. Prof. Dr. Martina Restuati, M.Si, Universitas Negeri Medan (Indonesia) 27. Prof. Drs. Zul Amry, M.Si., Ph.D, Universitas Negeri Medan (Indonesia) Supported by: FORUM MIPA LPTK INDONESIA |
| digital marketing mentorship program: Case Studies in Management & Leadership Gerard Assey, 2024-08-27 Case Studies in Management & Leadership offers a compelling collection of real-world scenarios designed to sharpen your management and leadership skills. Perfect for both new and seasoned leaders, this book delves into key aspects of management, from communication and problem-solving to ethics and team dynamics. Each case study presents a unique challenge, followed by thought-provoking questions that encourage critical thinking and practical application. Discover how to navigate complex situations, make informed decisions, and foster a positive organizational culture through detailed, fictitious yet realistic examples. Whether you're leading a diverse team, managing change, or resolving conflicts, this book provides actionable insights and strategies that will help you excel. Use these case studies to enhance your training programs, spark engaging discussions, and refine your leadership approach. Transform theory into practice and become a more effective leader with Case Studies in Management & Leadership. |
| digital marketing mentorship program: Discovering Public Relations Karen Freberg, 2023-11-18 Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more. |
| digital marketing mentorship program: The SEO Architect: The Ringo Li Success Story Ringo Li, 2024-11-09 In the rapidly evolving world of digital marketing, few names stand out like Ringo Li. The SEO Architect takes you on an inspiring journey through the life of a visionary who transformed the way businesses approach search engine optimization. Born with a passion for technology and a relentless drive for success, Ringo Li built a career from humble beginnings, mastering the art and science of SEO before it became a household term. This compelling narrative explores how Ringo Li navigated the complexities of algorithms, outranked industry giants, and developed groundbreaking strategies that shaped the digital landscape. From battling algorithm changes to pioneering innovative optimization techniques, Ringo’s story is a testament to resilience, ingenuity, and the power of data-driven decisions. The SEO Architect not only reveals the secrets behind his remarkable rise but also offers readers a blueprint for success in the ever-competitive world of online marketing. Whether you're an aspiring digital marketer, a seasoned entrepreneur, or someone curious about the mechanics behind search engines, this book provides invaluable insights and practical lessons from one of the industry's greatest minds. Discover how Ringo Li became the go-to SEO expert, shaping the online presence of businesses across the globe — and learn how you, too, can build your own path to digital success. |
| digital marketing mentorship program: Project Managers at Work Bruce Harpham, 2017-08-28 Read 25 in-depth, candid interviews with notable project managers. Discover how project managers work, what they do, how they adapt and make decisions, how they inspire and motivate others, what career lessons and advice they can share, and how they landed their current jobs either as project managers or in more senior positions thanks to their success as project managers. Most of the project managers featured in this book—together with a selection of program managers, executives, entrepreneurs, and CEOs with project management backgrounds and responsibilities—work in the technology sector, but many work in other industries, including banking and financial services, consulting, aerospace, energy, and transportation. Bruce Harpham, PMP—a project management career advisor and journalist—has chosen interviewees who range across the spectrum of company size and maturity and of individual career stages—from CEOs who were formerly project managers (such as Mavenlink’s Ray Grainger); to founders of project management consulting firms (such as Tramore’s Tom Atkins); to project managers at the world’s leading tech giants (such as IBM’s Bob Tarne, Google’s Michael Lubrano, Apple’s Seth J. Gillespie, and Cisco’s Hassan Osman), in the space industry (such as NASA’s David Woerner, Canadian Space Agency’s Isabelle Tremblay and EUMETSAT’s Hilary Wilson), in financial services (such as TD Bank’s Ilana Sprongl and Ontario Municipal Employees Retirement System’s Annette Lyjak), and at transportation companies (such as Amtrak’s Sarina Arcari). What You'll Learn Practicing project managers and engineers and graduates who aspire to become project managers will learn from the mouths of seasoned exponents at the top of their profession: Break into project management, cultivate leadership skills, and influence higher-ups Win assignments to manage career-advancing projects and ace deliveries Avoid pitfalls and recover from operational failures and managerial mistakes Manage the distractions and pressures of project work successfully while maintaining high morale Discover the books, courses, and development strategies they used to make it to the top Who This Book Is For Practicing project managers—including the half million PMI members required to pursue continuing education to maintain certification. The secondary readership is engineers, career-changers, and recent graduates who aspire to become project managers. |
| digital marketing mentorship program: Uniting Learning Science and Talent Management Cynthia Nebel, Zohra Damani, 2024-09-12 This book delves into the intricate relationship between the talent lifecycle and learning science, offering a fresh perspective on talent management. Through a meticulous exploration of talent acquisition, management, retention, and exits, it reveals how learning science can be harnessed to enhance organizational growth and employee satisfaction. Covering strategic talent sourcing, optimized onboarding, leadership development, and innovative retention strategies, the book presents evidence-based approaches to navigating the complexities of the talent cycle. It underscores the transformative power of learning science in creating sustainable talent experiences, processes, programs, and systems. Through real-world applications and theoretical insights, readers gain access to practical strategies for unlocking the true potential within organizations, making it an indispensable resource for talent leaders and HR professionals. Targeted at HR professionals, talent leaders, organizational developers, and academic researchers, this book serves as a comprehensive guide for those committed to fostering a culture of continuous learning and growth within their organizations. Its practical insights and evidence-based strategies are particularly valuable for professionals seeking to apply learning science principles to real-world challenges in the talent cycle. |
| digital marketing mentorship program: Book Yourself Solid Illustrated Michael Port, 2013-03-28 A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a marketing guru by the Wall Street Journal and an uncommonly honest author by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks. |
| digital marketing mentorship program: Marketing and Managing Tourism Destinations Alastair M. Morrison, 2018-09-13 Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike. |
| digital marketing mentorship program: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023) Ika Zutiasari, Dediek Tri Kurniawan, 2023-11-30 This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 3rd Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 that was held on July 25th, 2023. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation. |
| digital marketing mentorship program: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| digital marketing mentorship program: Talk Triggers Jay Baer, Daniel Lemin, 2018-10-02 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. |
| digital marketing mentorship program: Content Marketing for Nonprofits Kivi Leroux Miller, 2013-09-03 Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better. |
| digital marketing mentorship program: Affiliate Marketing: How to Start and Successfully Grow Your Affiliate Marketing Business (A Simple System to Make Money From Product Launches) Bryan Boyd, 2021-09-30 Affіlіаtе mаrkеtіng рrеdаtеѕ thе intеrnеt, but іt іѕ the wоrld оf digital mаrkеtіng, analytics, and сооkіеѕ that hаvе made іt a bіllіоn-dоllаr іnduѕtrу. A соmраnу runnіng an аffіlіаtе mаrkеtіng рrоgrаm саn track thе links that bring іn leads аnd, through іntеrnаl аnаlуtісѕ, ѕее how mаnу convert tо ѕаlеѕ. Here is a preview of what you'll learn... • What is a super affiliate? • The mindset of a super affiliate • Becoming a super affiliate • Myths about affiliate marketing niches • Where to get the best keywords • Using traffic travis • An affiliate landing page • Creating an email list • Much, much, more! In this life-changing book, you’ll discover the best ways to set up your affiliate marketing business. You’ll find out how to use search engines to your advantage and the online tricks and strategies you need to succeed. You can easily understand the jargon of the affiliate marketing world, dispel common myths, and create a thriving business! |
| digital marketing mentorship program: Models, Strategies, and Tools for Competitive SMEs Perez-Uribe, Rafael, Ocampo-Guzman, David, Lozano-Correa, Luz Janeth, 2024-10-16 In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs. |
| digital marketing mentorship program: Navigating the Digital Frontier: Case Studies in Online Learning for Career Advancement , 2024-03-01 Navigating the Digital Frontier: Case Studies in Online Learning for Career Advancement |
| digital marketing mentorship program: Global Voice #20 Council on Business & Society, This 20th very special issue counts 112 pages, with a guest Editorial by John North, Director of the GRLI (Global Responsible Leadership Initiative), 19 articles from 37 faculty and practitioner contributors in two sections: Business, Society, Planet and Management & Leadership. GV20 also sees the return of our successful double-page feature cartoon with a wry comment on a business and society issue, and an end-of-year CoBS history timeline. This issue gathers perhaps the largest and most varied number of contributors ever featured in Global Voice magazine. In addition to the CoBS member schools covering 4 continents, we’re delighted to highlight two very special guest institutions – Schulich School of Business, York University, Canada, and University of Stellenbosch Business School, South Africa. We also welcome CSR-spokespersons Prof. Andrew Crane of CBOS University of Bath and Dirk Matten, Schulich School of Business, Director of Strategy and author Emilie Prattico of BCG BrightHouse and a spotlight on the Globally Responsible Leadership Initiative by Director John North. And last but not least, we reach across to the other side of the planet and Australia, with the kind permission of Monash Business School, University of Monash to feature one of their thought leadership insights in this magazine. Covering current hot topics and lasting major issues – the climate crisis, women at work, leadership in the 21st century, the future of CSR, inclusivity and disability employment, social impact, philanthropy, conscious business, and mentorship among others – Global Voice magazine offers you the unique international and multicultural expertise of the Council on Business & Society faculty and guests. On behalf of the CoBS member schools – ESSEC Business School, FGV-EAESP, School of Management Fudan University, IE Business School, Keio Business School, Trinity Business School, College Dublin, and Warwick Business School – we warmly wish you, our readers, a very happy, safe and peaceful festive period and hope you enjoy this Christmas and New Year Global Voice magazine. |
| digital marketing mentorship program: Viralnomics Jonathan Goodman, 2015-12-23 The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience. |
| digital marketing mentorship program: Mentoring Programs That Work Jenn Labin, 2017-02-15 Amazing Benefits, Unique Risks A stellar mentor can change the trajectory of a career. And an enduring mentoring program can become an organization’s most powerful talent development tool. But fixing a “broken” mentoring program or developing a new program from scratch requires a unique process, not a standard training methodology. Over the course of her career, seasoned program development specialist Jenn Labin has encountered dozens of mentoring programs unable to stand the test of their organizations’ natural talent cycles. These programs applied a training methodology to a nontraining solution and were ineffective at best and poorly designed at worst. What’s needed is a solid planning framework developed from hands-on experimentation. And you’ll find it here. Mentoring Programs That Work is framed around Labin’s AXLES model—the first framework devoted to the unique challenges of a sustained learning process. This step-by-step approach will help you navigate the early phases of mentoring program alignment all the way through program launch and measurement. Whether your goal is to recruit and retain Millennials or deepen organizational commitment, it’s time to embrace mentoring as one of the most powerful tools of talent development. Mentoring Programs That Work will help your organization succeed by building mentoring programs that connect people and inspire learning transfer. |
| digital marketing mentorship program: F*CK ZERO BE HERO Jaswant Singh, 2024-08-23 Jaswant Singh has introduced a new fiction novel that blends storytelling with business wisdom. In this latest work, Singh narrates the journey of a village boy who, guided by fundamental business ethics and patience, navigates the complexities of the business world to achieve success. Each chapter of the book unfolds a segment of the protagonist’s journey, ending with key learnings designed to provide practical insights for entrepreneurs and business enthusiasts. These takeaways are grounded in Singh's extensive experience in the startup world, offering valuable lessons on business procedures, ethics, and strategies The book is crafted to be both an engaging story and a practical guide, reflecting Singh’s commitment to blending narrative with actionable business advice. |
| digital marketing mentorship program: Lost and Founder Rand Fishkin, 2024-05-14 Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley wisdom leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them. |
| digital marketing mentorship program: Entrepreneurial Behaviour of Family Firms Besnik A. Krasniqi, Sascha Kraus, Veland Ramadani, Paul Jones, 2024-11-18 Offering perspectives on the entrepreneurial behaviour of family businesses in emerging economies, the chapters collected here present a systematic analysis focusing on gender, culture, policy, issues of succession, growth and economic impact. |
| digital marketing mentorship program: Leave Your Mark Aliza Licht, 2015-05-05 Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. |
| digital marketing mentorship program: Mentorship-Driven Talent Management Payal Kumar, Pawan Budhwar, 2020-06-12 Evidence suggests that research on mentorship has been dominated by the West, and little is known about the cultural variations of the mentoring phenomenon. This book aims to provide a deeper understanding of the contextual interpretation of mentoring by focusing on the Asian experience in countries such as China, India, Korea and Taiwan. |
| digital marketing mentorship program: Real-World Tools and Scenarios for Entrepreneurship Exploration Masouras, Andreas, Anastasiadou, Sofia, Constantelou, Anastasia, Apostolopoulos, Sotiris, 2024-10-25 Entrepreneurship, a dynamic force driving economic growth and innovation, faces multifaceted challenges in today's global landscape. Small firms, vital for economic diversity and innovation, need more resources and technological capabilities to compete with larger enterprises. Moreover, the rapid pace of technological advancement, while offering growth opportunities, also presents complexities in adoption and integration. Cultural, regulatory, and institutional differences further compound these challenges, hindering entrepreneurial success and regional development. Real-World Tools and Scenarios for Entrepreneurship Exploration offers a comprehensive solution to the complexity entrepreneurs and small businesses face. The book equips readers with the latest trends and insights into entrepreneurial practices worldwide by presenting real-world scenarios. Through comparative analyses, it provides a deep understanding of the institutional frameworks impacting entrepreneurship and offers strategies for overcoming technological burdens. The book also delves into the psychology of successful entrepreneurs, fostering an entrepreneurial mindset crucial for navigating challenges and seizing opportunities. |
| digital marketing mentorship program: Digitaltants - Break Freelancing Stereotype Snehil Prakash, 2021-06-11 Digitaltants is a book for all aspiring digital consultants and marketing strategists who wish to grow as a brand name in the field of Online marketing. The word digitaltant has been formulated by the author by combining two words that are digital and consultant. Who are Digitaltants? Digitaltants are the people in the marketing field who are exceptionally amazing service providers, consulting experts, strategists, or professionals who work honestly in offering the best solutions to entrepreneurs who are willing to grow their business via digital space. They are molded by the dynamic technology of the internet medium over a period of time and have evolved as 360 performers having knowledge and expertise in strategizing businesses to make them available in front of their ideal customers in a planned way. What will you learn from the Digitaltants Book? This book has a roadmap for providing the best learning curve for beginners and online entrepreneurs who are willing to grow in an online marketing career. You will learn the complete lifecycle journey of how to start and make an exit as a digital consultant. Who Should Grab This Book? This book is not for everyone. If you are serious about entering the digital business or consulting journey, you are the right fit to read this book. Even if you are not willing to enter into this industry and know someone who is struggling to grow up the ladder or even willing to start, you can recommend this book to them. In particular, this book is best for people who Wish to be a digital consultant. Want to become a digital marketer. Wish to be a mentor/coach in digital businesses. Digital entrepreneurs and Marketing students. If you don’t fall under these categories, you can still prefer to buy this book and understand how digital businesses start and evolve. You will get an idea of the pillars and roadmap of successful consultants who scale up to large size digital businesses. What Does This Book Cover? If you are excited to be the early buyers of this book, you are going to get a lot of valuable, right roadmap to grow as smart digitaltants. This book has a lot to offer in terms of practicing the right ways and ethics to build a name in the digital industry. It will teach you how you can work passionately and get your advocates ready to talk about the amazing work that you offer. Let's have a quick go through, to the table of contents of Digitaltants. Chapter 1: Introduction to the Digital Space Chapter 2: The “Why To’s” of every beginner Chapter 3: The “How To’s” of every beginner Chapter 4: Building Foundation Of A Digitaltant Chapter 5: Ideas Of Identifying Chapter 6: Onboarding Clients Chapter 7 Hiring, Team Building, And Outsourcing Chapter 8::Scaling Up As Digitaltant Chapter 9:Exiting the Digitaltant Journey This book is like the life journey of any digital consultant. This career is dynamic. Some of them stay lifelong in this field while others evolve into different sectors. Hence, a complete roadmap of how to start till exit is presented for readers. |
| digital marketing mentorship program: Becoming a Media Mentor Cen Campbell, Claudia Haines, Association for Library Service to Children, 2016-07-29 Foreword by Chip Donohue In a time of rapidly changing technologies, the role of the youth services librarian has expanded to include the realm of digital media. Supporting children's literacy now means serving as a media mentor. This book empowers youth services staff to confidently assist families and caregivers as they navigate the digital world, guiding them towards digital media experiences that will translate into positive and productive lifelong learning skills, regardless of format. Melding the latest research and key messages from a variety of experts with replicable examples, this book defines what it means to be a media mentor, providing historical background and context; outlines three types of media mentorship: media advisory, programming, and access to curated media; outlines the implications of media mentorship in libraries, focusing on a shift from the notion of screen time to healthy media decisions; draws on detailed case studies from a wide variety of libraries and community partnerships to showcase inspiring media mentorship in action with ages 0-14; provides guidelines for working with diverse families and caregivers; and explores management issues around media mentorship, ALSC competencies, suggestions of additional resources, and professional development. Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families. |
| digital marketing mentorship program: Hug Your Haters Jay Baer, 2016-03-01 Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very different motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and company websites. Offstage haters don’t care if anyone else finds out, as long as they get answers. ·Onstage haters. These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes. |
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