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| digital marketing google certification cost: Direct, Digital & Data-Driven Marketing Lisa Spiller, 2020-01-09 In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic. |
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| digital marketing google certification cost: Applied Marketing Daniel Padgett, Andrew Loos, 2023-10-24 |
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| digital marketing google certification cost: Investigating Google’s Search Engine Rosie Graham, 2022-12-15 What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale. |
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| digital marketing google certification cost: Digital Business Marketing Prabhu TL, 2024-11-17 In today’s fast-paced digital world, businesses, entrepreneurs, and professionals must adapt to thrive online. Digital Business Marketing: Unlocking the Secrets to Online Success is your ultimate guide to understanding and mastering the fundamentals of digital marketing. Whether you’re a beginner exploring the field or a professional looking to enhance your skills, this book is designed to provide you with a solid foundation and actionable insights to excel in the digital landscape. What’s Inside? This comprehensive guide takes you step-by-step through the core concepts, strategies, and tools of digital marketing. You’ll learn how to leverage digital channels, engage with your target audience, and optimize campaigns for maximum impact. With clear explanations, practical examples, and real-world case studies, this book equips you with everything you need to build and implement successful marketing strategies. Key Topics Covered: Introduction to Digital Marketing: Understand the evolution of marketing from traditional to digital. Learn why digital marketing is essential for businesses in the modern era. Core Components of Digital Marketing: Master Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, and more. Discover how each component contributes to a cohesive strategy. Advanced Techniques: Explore Conversion Rate Optimization (CRO), Voice Search Optimization, Artificial Intelligence (AI), and Augmented Reality (AR). Learn how to stay ahead in a competitive and evolving market. Data-Driven Marketing: Harness the power of analytics to make informed decisions. Discover tools and techniques for measuring success and optimizing campaigns. Building a Winning Strategy: Develop a tailored marketing plan that aligns with your business goals. Understand audience segmentation, budget allocation, and multichannel marketing. Case Studies and Future Trends: Gain inspiration from real-world campaigns and explore upcoming trends shaping the future of digital marketing. Resources and Tools: Access practical templates, checklists, and recommendations for tools that simplify digital marketing tasks. Why This Book? Digital marketing is no longer optional—it’s a necessity for businesses, freelancers, and marketers who want to succeed. Digital Business Marketing bridges the gap between theory and practice, ensuring that you not only understand the concepts but also know how to apply them effectively. Written in a beginner-friendly language, the book demystifies complex topics and empowers you to take control of your online presence. Who Should Read This Book? Aspiring marketers looking to start a career in digital marketing. Entrepreneurs and small business owners aiming to grow their online presence. Students and professionals transitioning from traditional to digital marketing. Anyone interested in understanding how digital marketing drives business success. Digital Business Marketing: Unlocking the Secrets to Online Success is more than a book—it’s your first step toward building a strong digital marketing foundation. Whether you want to grow your business, advance your career, or simply understand the strategies that dominate the digital world, this book will guide you every step of the way. Start your journey to online success today! |
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| digital marketing google certification cost: An Introductory Guide to Digital Marketing Simplilearn, 2019-12-20 Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day. As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting. |
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| digital marketing google certification cost: Digital Marketing Bull by Koushik Das Koushik Das, Jeevan Tiwari, Hanif Ahmed, Kunal Khubchandani, Muhammad Uwais, Lalit Patel, Northeast Headline, Lokesh Khatri, Ankit Dev Arpan, 2021-06-02 All about the Fundamentals of Digital Marketing in 2021. |
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| digital marketing google certification cost: Social Media Measurement and Management Jeremy Harris Lipschultz, 2024-08-01 This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources. |
| digital marketing google certification cost: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital marketing google certification cost: Win the Game of Googleopoly Sean V. Bradley, 2015-01-20 Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. |
| digital marketing google certification cost: Becoming a Digital Unicorn Trice Johnson, 2022-03-09 Becoming a Digital Unicorn: 5 Steps to Set Yourself Apart in a Competitive Economy. The continuous wave of digital disruptions is demanding something new from each of us, whether you work for a large corporation or a small business, own a startup, or are a recent graduate looking to break into the industry. Your ability to think beyond what's possible and solve problems with a different lens is the secret sauce that will set you apart-and increase your uniqueness in the market. Becoming a Digital Unicorn is your personal pocketbook masterclass, providing you with a practical, step-by-step approach to reinvent yourself and secure your future by cultivating your unique mindset, purpose, gifts, and the digital skills needed to thrive in this rapidly changing economy. Today's needs are great with no shortage of problems to solve-and the digital universe is wide open. Where you go, and how far, can largely-if not completely-be driven by you. |
| digital marketing google certification cost: Marketing and Salesmanship (Part - II) Dr. Mangesh P. Waghmare, Dr. Satish D. Jagtap, 2019-12-01 |
| digital marketing google certification cost: Google Tag Manager Certification , 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| digital marketing google certification cost: Introduction to Social Media Marketing Todd Kelsey, 2017-06-21 Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. |
| digital marketing google certification cost: BoogarLists | Directory of Interactive Marketing , |
| digital marketing google certification cost: ICSST 2021 Jarnawi Afgani , Bambang Afriadi, Imam Sudarmaji, Dadang Saefuloh, Robbi Rahim , 2022-07-02 The 1st International Conference on Social, Science, and Technology (ICSST) 2021 was organized by Universitas Islam Syekh Yusuf Tangerang. This conference was held on November 25, 2021, in Tangerang, Indonesia. ICSST provides a platform for lecturers, teachers, researchers, and practitioners to share their insights and perspectives related to the theme Transformation of Science and Culture during the Pandemic Era and Afterwards. From the theme above, the detailed sub-theme of the conference was formulated to cover the general theme of education, science, social, and technology. The selected paper presented are then documented in this proceeding book entitled The Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021. This proceeding is expected to provide an insightful perspective and point of view in developing the innovation for overcoming future challenges and obstacles in the field of education, social, science, and technology during the pandemic era and afterward. The success of the conference till the compilation of the articles in this book is definitely the result of the effort of people who contribute and work wholeheartedly. We sincerely appreciate the Steering Committee, Keynote Speakers, Organizing Committee Team, and Participants for their contributions to the conference. Finally, we hope that The Proceeding of 1st ICSST 2021- Universitas Islam Syekh Yusuf Tangerang, Indonesia will be useful for all participants and readers to present the innovative novel in the future. See you all in the next ICSST. |
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| digital marketing google certification cost: Certification and Security in Health-Related Web Applications: Concepts and Solutions Chryssanthou, Anargyros, Apostolakis, Ioannis, Varlamis, Iraklis, 2010-09-30 This book aims to bridge the worlds of healthcare and information technology, increase the security awareness of professionals, students and users and highlight the recent advances in certification and security in health-related Web applications--Provided by publisher. |
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| digital marketing google certification cost: Millionaire Mindset Bear Brown, 2024-04-03 Millionaire Mindset: How to Achieve Financial Success Without Money or a Job is a transformative guide that empowers readers to break free from financial constraints and realize their dreams of abundance and fulfillment. Through practical strategies, inspirational stories, and actionable advice, this book teaches readers how to cultivate the mindset and habits of millionaires, leverage their skills and resources, and create wealth and prosperity on their own terms. Whether you're starting from scratch or seeking to elevate your financial journey, Millionaire Mindset offers the tools, insights, and inspiration you need to achieve financial success and live the life of your dreams. |
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