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| digital marketing for vacation rentals: Digital Marketing Essentials Dr. Shenki Tyagi, Sahil Kohli, Nandini Gupta, Vajha Viharika, 2024-07-08 |
| digital marketing for vacation rentals: DIGITAL MARKETING AND E - COMMERCE Dr. Manisha Gupta , 2023-11-22 |
| digital marketing for vacation rentals: GENZ DIGITAL MARKETING : BRIDGING THE GAP OF WEB 2.0 THROUGH BUSINESS MANGAGEMENT Dr. RASHI BALIYAN, Dr. DIWAKAR CHAUDHARY, 2023-10-28 No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work. |
| digital marketing for vacation rentals: Digital Marketing Answer Book David Obatomi, 2024-08-31 As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive. |
| digital marketing for vacation rentals: Rental Howto Lucas Nguyen, 2024-10-15 Rental Howto explores the thriving world of peer-to-peer rentals, offering a comprehensive guide for both lessors and lessees in the global sharing economy. The book delves into three crucial aspects: identifying rentable assets, mastering pricing strategies, and navigating legal considerations. It argues that successful renting hinges on understanding market dynamics, effective communication, and strategic negotiation. The book progresses from introducing the rental mindset to examining the mechanics of identifying rentable items, including unexpected assets like skills and digital properties. It then focuses on data-driven pricing approaches and concludes with legal and risk management insights. What sets this guide apart is its global perspective, acknowledging cultural differences in rental practices and providing adaptable strategies for various markets. It also offers a unique dual viewpoint, addressing the needs of both renters and rentees. Drawing on economic studies, legal precedents, and worldwide case studies, Rental Howto presents a blend of academic rigor and practical advice. It explores the environmental implications of the sharing economy and examines how rentals impact urban dynamics. By providing actionable strategies and decision-making frameworks, this book equips readers with the tools to navigate the dynamic rental landscape, whether they're looking to monetize their possessions or access goods without the burden of ownership. |
| digital marketing for vacation rentals: Tourism, Event and Digital Media Dr. Ruchika Kulshrestha, Dr. Preeti Singh, Subir Kumar Malakar, Abhimanyu Awasthi, 2022-11-25 Tourism academics have conducted many studies on events and digital tourism. The objective of this text is to chart a course toward a more promising future. The current book will explain the conceptual framework of regenerative tourism by highlighting viewpoints, issues, and potential solutions via case studies. It attempts to shed light on topics surrounding tourist planning, events, and digital media. It will go into the actual problem and its repercussions. The study is interdisciplinary in character, with a focus on the growth of the discipline of tourism and events in the new digital era: addressing both theoretical and practical elements. The outbreak of covid-19 has hastened tourism's transformational change towards digitalization, with a rise in unique, emerging digitalized endeavours to assist tourist firms. This book offers a thorough examination of the essence of the tourist industry, events, & activities in the digitalized environment. This book examines ways technologies have changed the tourist industry in areas such as product management of locations, advertising, lead generation, sustainable growth of the tourist industry, & tourist activities. It investigates how digitally changes affect attitudes, perceptions, communication technological resources, & business strategies. This volume will indeed be valuable for tourists & tourist industry, heritage, hotel industry, & advertising researchers, along with itinerary strategists, administrators of tourist destinations management organizations, legislators, regulations and accreditation agencies, provincial tourism authorities, & lawmakers. |
| digital marketing for vacation rentals: The Routledge Handbook of Second Home Tourism and Mobilities C. Michael Hall, Dieter Müller, 2018-04-17 Second homes have become an increasingly important component of both tourism and housing studies. They can directly and indirectly contribute a significant number of domestic and international visitors to destinations and may be part of longer-term retirement, lifestyle and amenity migration that can have significant economic and social effects on communities and destination development. This volume offers an overview of different disciplinary and methodological approaches to second homes while simultaneously providing a broad geographical reach. Divided into four parts exploring governance, development, community and mobile second homes, the book provides a contemporary account of the major issues in an area of growing international interest. This timely handbook covers a wide range of dimensions – from planning to the role of second homes in development and the management of their impact. The international and cross-disciplinary nature of the contributions will be of interest to numerous academic fields in the social sciences, as well as urban and regional planners. |
| digital marketing for vacation rentals: Mobile Marketing Rachel Pasqua, Noah Elkin, 2012-12-19 A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence. |
| digital marketing for vacation rentals: Digital Impact Vipin Mayar, Geoff Ramsey, 2011-05-18 Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact. |
| digital marketing for vacation rentals: Technology and Luxury Hospitality Park Thaichon, Pushan Kumar Dutta, Pethuru Raj Chelliah, Sachin Gupta, 2024-06-28 The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management. |
| digital marketing for vacation rentals: Rental Property Investing for Beginners David Harris, The most sought out assets that wealthy hold onto are scarce, in-demand rental properties that are positive cash-flow machines. Your real estate empire starts today! It's no surprise that most millionaires in North America are owners of real estate. Property has significant advantages over other investment vehicles such as stocks or actively-managed businesses such as tax benefits, leverage, cash-flow, and so much more. It can be a pain to know where to start and what kind of real estate to begin looking at to get yourself ahead in your financial life. This audio program aims to address the biggest mistakes most beginners make and also the most proven strategies wealthy people have used to create a rental property empire. In this book, you will discover... -The different types of real estate and how to choose one over another -Buying strategies -Analyzing your investments -Day to day operations -Dealing with tenants -Dealing with contractors -And so much more... |
| digital marketing for vacation rentals: Digital Nomads For Dummies Kristin M. Wilson, 2022-07-19 Why work from home when you can work anywhere? Not all who wander are lost! Digital Nomads For Dummies answers all your questions about living and working away from home, short term or long term. Become a globetrotter or just trot around your home country, with the help of experienced digital nomad Kristin Wilson. Millions of people have already embraced the lifestyle, moving around as the spirit takes them, exploring new places while holding down a job and building a fantastic career. Learn the tricks of building a nomad mindset, keeping your income flowing, creating a relocation plan, and enjoying the wonders of the world around you. Learn what digital nomadism is and whether it's the right lifestyle for you Uncover tips and ideas for keeping travel fun while holding down a 9-to-5 Travel solo or with a family, internationally or within your home country Create a plan so you can keep growing in your career, no matter where you are If you’re ready to put the office life behind you and the open road in front of you, check out Digital Nomads For Dummiesand get your adventure started! |
| digital marketing for vacation rentals: Blockchain, Metaverse, and Digital Payments Aijaz A. Shaikh, Galimkair Mutanov, Heikki Karjaluoto, 2024-10-21 Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely experimental. Due to its secure nature, many industrial players including banking and payment firms are looking for ways on using blockchain to develop consumer confidence and trust in the digital payments for wider adoptability and use. This book provides an in-depth and relevant overview of the main theories, frameworks, technologies and innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users’ perspectives on blockchain technologies, metaverse, and digital payments. With chapters from international contributors, the book presents historical and contemporary developments, innovations, laws and legislation, research, and analysis using qualitative, quantitative, and mixed-method approaches to the adoption and continuous usage of these technologies and platforms. This timely collection offers valuable insights and empirical findings for bank executives, regulators, payment associations (VISA, MasterCard, etc.), policymakers, FinTech, BigTech, and start-up leaders who express interest in blockchain, metaverse, digital payments, as well as academia and researchers in the fields of business management, digital economy, digital technologies, and digital marketing. |
| digital marketing for vacation rentals: Internet Marketing Matt Bailey, 2011-04-05 Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide! |
| digital marketing for vacation rentals: Peer-to-peer Accommodation and Community Resilience Anna Farmaki, Dimitri Ioannides, Stella Kladou, 2022-03-16 The growth of peer-to-peer (P2P) accommodation has been remarkable. However, the rapid expansion of the phenomenon has yielded several concerns over its potentially negative economic, social and environmental impacts. These impacts are highlighted in policy agendas as an emerging problem encountered by many local communities in destinations experiencing a boom in P2P accommodation. Specifically, concerns have been raised over the impact of the growth of P2P accommodation on local housing markets, residents' well-being and the environment as a result of the touristification of residential areas. In fact, many observers accuse P2P accommodation of fuelling the 'overtourism' problem that several destinations face. This edited book addresses the need to examine the P2P accommodation phenomenon from a community resilience lens. In particular, through a collection of chapters presenting a range of empirical and conceptual perspectives from urban and rural communities, the book considers the implications of P2P accommodation growth on the resilience of local communities and the sustainable development of places. |
| digital marketing for vacation rentals: Transform Mohammed Reehan, Chand Pasha, Zareena, 2024-09-21 Transform is your ultimate guide to mastering life’s most essential skills. Written by Mohammed Reehan, a young visionary who has overcome significant challenges, this book is a blueprint for Indian youth eager to excel. Dive into practical strategies for financial management, time optimization, skill development, and overcoming mental challenges. Packed with real-life examples and actionable advice, Transform empowers you to take control of your future and unlock your true potential. Whether you're starting out or seeking growth, this book will set you on the path to success. |
| digital marketing for vacation rentals: Influencer Marketing Applications Within the Metaverse Bansal, Rohit, Qalati, Sikandar Ali, Chakir, Aziza, 2023-05-22 The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more. |
| digital marketing for vacation rentals: The Analytic Hospitality Executive Kelly A. McGuire, 2016-08-29 Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you. |
| digital marketing for vacation rentals: The Alcalde , 2008-11 As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for mayor or chief magistrate; the nickname of the governor who signed UT into existence was The Old Alcalde. |
| digital marketing for vacation rentals: Digital Media and Innovation Richard A. Gershon, 2016-02-11 Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer. |
| digital marketing for vacation rentals: Real Estate Investment Online: Maximizing Profits in the Digital Age Zahid Ameer, 2024-07-30 Real Estate Investment Online: Maximizing Profits in the Digital Age is your ultimate guide to mastering the digital real estate market. This comprehensive eBook covers everything you need to know, from understanding the evolution of real estate investment and the benefits of online platforms, to setting clear investment goals and choosing the right platform. Explore various investment types, including crowdfunding, REITs, and direct property purchases, while learning how to analyze markets, evaluate property value, and identify emerging trends. Discover innovative financing options, including digital loans and peer-to-peer lending, and utilize property management software for efficient portfolio management. The book delves into advanced strategies for maximizing profits, such as flipping properties and investing in vacation rentals, while also addressing tax benefits and risk mitigation. Stay ahead of the curve with insights into future trends, including technological innovations and sustainable investments. With a wealth of resources, planning tools, and expert advice, this eBook equips both beginners and experienced investors with the knowledge and skills to thrive in the digital age of real estate investment. |
| digital marketing for vacation rentals: Profitable Photography in Digital Age Dan Heller, 2005-06-01 This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. |
| digital marketing for vacation rentals: E-Business Essentials Hamed Taherdoost, |
| digital marketing for vacation rentals: The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Marios Sotiriadis, 2018-07-11 This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. |
| digital marketing for vacation rentals: The Alcalde , 2008-11 As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for mayor or chief magistrate; the nickname of the governor who signed UT into existence was The Old Alcalde. |
| digital marketing for vacation rentals: Digital Transformation on Manufacturing, Infrastructure & Service Igor Ilin, Mariana Mateeva Petrova, Tatiana Kudryavtseva, 2023-06-15 This book contains theoretical, econometric, experimental, and policy-oriented contributions of the DTMIS conference participants. Every year the DTMIS conference brings together experts from academia and industry to uncover the challenges and solutions to ensuring digital transformation on manufacturing, infrastructure, and service. The DTMIS proceedings is distinguished by the fact that it contains works not only by scientists, but also by practitioners in the industry, and, of course, their collaboration works are of particular and undeniable value. This book is useful for experienced scientists and practitioners who seek to find something new for themselves and apply it in their work, as well as for students at the beginning of their scientific activity. |
| digital marketing for vacation rentals: Digital Transformation of the Hotel Industry Jorge Marques, Rui Pedro Marques, 2023-06-05 The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale. |
| digital marketing for vacation rentals: The SAGE Handbook of Tourism Management Chris Cooper, Serena Volo, William C. Gartner, Noel Scott, 2021-08-04 The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students. |
| digital marketing for vacation rentals: HOSPITALITY 2.0: Digital Revolution in the Hotel Industry Ira Vouk, 2022-01-31 This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed. |
| digital marketing for vacation rentals: Digital marketing turistico Armando Travaglini, Simone Puorto, Vito D’Amico, 2015-03-05T15:25:00+01:00 Questo libro vuole offrire a titolari, manager e responsabili marketing delle strutture ricettive - hotel, B&B, resort, agriturismi - gli strumenti più efficaci del web marketing turistico e del revenue management per emergere in un mercato sempre più competitivo. Digital marketing turistico è uno strumento ideale anche per le tante altre figure che oggi cercano di completare la propria preparazione nel settore: studenti universitari, titolari di web agency con clienti nel settore turistico-ricettivo, consulenti di web marketing e revenue management. |
| digital marketing for vacation rentals: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices Akel, Gökhan, 2022-06-24 Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students. |
| digital marketing for vacation rentals: Strategic Airline Retailing and Solutions Nawal K. Taneja, 2023-11-07 While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and cooperation within the travel ecosystem, and (e) the increasing lack of trust on the part of customers. This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline’s core and ancillary products, (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing, (c) getting better at managing customer value by knowing who the customers are, (d) empowering, supporting, and listening to employees to meet their expectations, (e) asking the right questions to solve complex retailing problems relating to customers, competitors, and stakeholders, and (f) questioning common-held beliefs about the airline business. This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports. |
| digital marketing for vacation rentals: Microtimes , 1995-06 |
| digital marketing for vacation rentals: Cases on Innovation and Sustainability in Tourism Dias, Alvaro Lopes, 2024-05-30 The tourism industry faces a critical challenge: balancing its economic benefits with the growing environmental and social impacts it generates. This delicate equilibrium calls for innovative solutions that drive sustainability while maintaining financial viability. Cases on Innovation and Sustainability in Tourism presents a compelling response to this challenge, offering insightful case studies showcasing successful innovations in sustainable tourism practices. By highlighting these innovative solutions, the book provides a roadmap for industry stakeholders to adopt sustainable practices without compromising profitability. Through a diverse range of cases, this book demonstrates how emerging technologies, innovative business models, and destination management strategies can contribute to a more sustainable tourism industry. Academics, practitioners, and policymakers will find valuable insights and inspiration within these pages, encouraging them to implement similar initiatives in their organizations and regions. |
| digital marketing for vacation rentals: CUET UG Tourism Code [329] Question Bank Book Chapter Wise 2000 MCQ With Explanations DIWAKAR EDUCATION HUB, 2024-07-05 CUET-UG Tourism Question Bank 2000+ Chapter wise question With Explanations As per Updated Syllabus [ cover all 8 Units] Chapters Are- Unit 1 – Introduction to Travel & Tour Operations Business Unit 2 – Operations of Travel Agency Unit 3 – Transport Network Unit 4 – Itinerary Planning Unit 5 – Tour Packaging & Programming Unit 6 – Package Tour Costing Unit 7 – Government and Professional Bodies Unit 8 – Global Distribution System |
| digital marketing for vacation rentals: Micro Trips Lonely Planet, 2019-09-01 From Austin and Bangkok to Marrakesh and Sydney, Lonely Planet presents the best trips within three hours of 60 of the world's most popular cities. With sights, activities and hidden gems built around themes like culture, the outdoors, and cuisine, there's no end to the amazing ideas you'll find for your next urban escape or long layover, or the new experiences you'll discover to enjoy in your own backyard. The cities in this book could fill a lifetime of new experiences, but a short trip by train, bus or car opens an even greater world to explore. In Micro Trips we challenge you to look beyond the city limits for your next adventure. An hour and 40 minutes from Cape Town you can spy breaching whales from the cliff path at Hermanus; within two hours of Manhattan you can surf at Rockaway Beach; and just outside B?ij?ng you can choose between rafting a scenic gorge, visiting Jin era temples or hiking along the Great Wall. Each city is presented with a map of the surrounding area pinpointed with up to 18 of the most notable things to do within three hours' travel time. Each excursion is color-coded to denote outdoor pursuits, arts and culture, history, festivals and events, film and music, or food and drink. Special sections include Africa's best beach towns, Japan's best onsen retreats, the best food & drink tours in North America, Europe's finest off-the-beaten-track wineries, Oceania's most fascinating indigenous experiences, and the top wildlife watching destinations in Latin America. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition. |
| digital marketing for vacation rentals: Marketing Tourism and Hospitality Richard George, 2021-05-08 This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. |
| digital marketing for vacation rentals: Peer to Peer Accommodation Networks Sara Dolnicar, 2017-12-01 The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context. |
| digital marketing for vacation rentals: Fundamentals of Airline Marketing Scott Ambrose, Blaise Waguespack, 2021-05-27 Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the customer is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing. |
| digital marketing for vacation rentals: Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism Ribeiro de Almeida, Cláudia, Quintano, Alfred, Simancas, Moisés, Huete, Raquel, Breda, Zélia, 2020-02-28 In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques. |
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