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| digital marketing privacy concerns: Contemporary Issues in Digital Marketing Outi Niininen, 2021-11-29 This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation. |
| digital marketing privacy concerns: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing privacy concerns: Confronting Security and Privacy Challenges in Digital Marketing Pires, Paulo Botelho, Santos, José Duarte, Pereira, Inês Veiga, Torres, Ana Isabel, 2023-07-10 Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. |
| digital marketing privacy concerns: Digitization of Economy and Society Sudeshna Basu Mukherjee, Saheli Guha Neogi Ghatak, Nilanjan Ray, 2021-10-21 This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more. This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization. |
| digital marketing privacy concerns: The Digital Person Daniel J Solove, 2004 Daniel Solove presents a startling revelation of how digital dossiers are created, usually without the knowledge of the subject, & argues that we must rethink our understanding of what privacy is & what it means in the digital age before addressing the need to reform the laws that regulate it. |
| digital marketing privacy concerns: Challenges in IT and Digital Marketing C. P. Kumar , Challenges in IT and Digital Marketing is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing. |
| digital marketing privacy concerns: Collaborative Networks and Digital Transformation Luis M. Camarinha-Matos, Hamideh Afsarmanesh, Dario Antonelli, 2019-09-12 This book constitutes the refereed proceedings of the 20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019, held in Turin, Italy, in September 2019. The 56 revised full papers were carefully reviewed and selected from 141 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative models, platforms and systems for digital revolution; manufacturing ecosystem and collaboration in Industry 4.0; big data analytics and intelligence; risk, performance, and uncertainty in collaborative networked systems; semantic data/service discovery, retrieval, and composition in a collaborative networked world; trust and sustainability analysis in collaborative networks; value creation and social impact of collaborative networks on the digital revolution; technology development platforms supporting collaborative systems; collective intelligence and collaboration in advanced/emerging applications; and collaborative manufacturing and factories of the future, e-health and care, food and agribusiness, and crisis/disaster management. |
| digital marketing privacy concerns: Blockchain Technology and Applications for Digital Marketing Bansal, Rohit, Malyadri, Pacha, Singh, Amandeep, Pervez, Asif, 2021-06-25 Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing. |
| digital marketing privacy concerns: Privacy Online OECD Guidance on Policy and Practice OECD, 2003-11-18 This volume draws together OECD work to date on measures for ensuring effective privacy protection on global networks while continuing to allow the transborder flow of personal data. |
| digital marketing privacy concerns: Digital Marketing Principles Dr.R.Sabin Begum, Dr.S.Dharmalingam, Dr.L.Asid Ahamed, Mr.Varun Kumar.T, 2024-09-12 Dr.R.Sabin Begum, Assistant Professor, Department of Computer Applications, B.S.Abdur Rahman Crescent Institute of Science and Technology, Chennai, Tamil Nadu, India. Dr.S.Dharmalingam, Professor and Head, Department of MBA, Chettinad College of Engineering and Technology, Karur, Tamil Nadu, India. Dr.L.Asid Ahamed, Assistant Professor, Department of Commerce (SF), Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India. |
| digital marketing privacy concerns: The Impact of AI in Digital Marketing, by Samuel Arakel Samuel Arakel, 2023-05-01 On the forefront of digital marketing innovation, Samuel Arakel explores the transformative impact of AI on the industry in his latest book. The book provides an overview of the impact of AI on digital marketing. It covers the definition and history of AI in marketing, the types and use cases of AI-powered marketing technologies, and the benefits of using AI in digital marketing. It also discusses the role of machine learning in digital marketing, including its applications and how it can improve digital marketing strategies. The book explores the use of personalization and customer segmentation with AI, chatbots and AI-powered customer service, predictive analytics, and the future of AI in digital marketing. The book also addresses the challenges and limitations of AI in digital marketing, such as ethical and privacy concerns and the importance of responsible use of AI. Additionally, it provides sources for further reading, including books, articles, online courses, certification programs, industry websites and blogs, and conferences and events on AI and digital marketing. |
| digital marketing privacy concerns: Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing Ashok Charan, 2023-09-13 As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans. |
| digital marketing privacy concerns: Multilingual Digital Marketing Maria Johnsen , The past few years have seen a monumental shift in the way businesses operate. The COVID-19 pandemic brought unprecedented challenges, forcing organizations to reevaluate their strategies and adapt to a digital-first world. As the dust begins to settle, a new wave of opportunities emerges, and the importance of multilingual digital marketing strategies becomes more apparent than ever before. My passion for this field and my unwavering belief in the power of effective communication inspired me to write this book. Having witnessed firsthand the struggles and triumphs of businesses operating in diverse markets, I felt compelled to share the knowledge and insights I have gained over the years. With each turn of the page, I aim to equip you with the tools and strategies necessary to navigate the intricate landscape of multilingual digital marketing. This book is not a mere collection of theoretical concepts; it is a culmination of practical wisdom distilled from countless hours of research, experimentation, and collaboration with industry experts. Through in-depth case studies and blueprints from various industries around the world, I present real-world examples that illustrate the challenges faced by businesses operating in multilingual environments. More importantly, I provide you with proven tactics and actionable strategies to overcome these hurdles and establish yourself as a market leader. Whether you are a seasoned digital marketer looking to expand your reach or an entrepreneur seeking to conquer new markets, this book is your guide to unlocking the immense potential of multilingual digital marketing. Together, we will explore the intricacies of localization, delve into the art of crafting culturally sensitive campaigns, and uncover innovative techniques to connect with diverse audiences. But this book is not just about strategies and tactics. It is about embracing the ever-changing landscape of digital marketing, staying ahead of the curve, and seizing the opportunities presented by a post-COVID world. It is about understanding the nuances of different cultures, the significance of language, and the power of storytelling. It is about bridging gaps, fostering connections, and building trust in an increasingly interconnected global marketplace. I invite you to embark on this transformative journey with me. Let us explore the challenges, celebrate the success stories, and equip ourselves with the knowledge and skills to become trailblazers in multilingual digital marketing. Together, we can unlock the doors to global success and establish ourselves as market leaders in an ever-evolving digital landscape. May this book serve as your trusted companion, guiding you through the intricacies of multilingual digital marketing and propelling you towards unprecedented success in the post-COVID era. |
| digital marketing privacy concerns: APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS Abhishek Das, 2018-06-02 The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II). |
| digital marketing privacy concerns: Dynamics of Swarm Intelligence Health Analysis for the Next Generation Suresh Kumar, Arumugam, Kose, Utku, Sharma, Sachin, Jerald Nirmal Kumar, S., 2023-07-10 In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians. |
| digital marketing privacy concerns: Understanding Digital Marketing Damian Ryan, 2016-11-03 Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. |
| digital marketing privacy concerns: Digital Advertising Shelly Rodgers, Esther Thorson, 2017-02-17 Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| digital marketing privacy concerns: Security Issues and Privacy Concerns in Industry 4.0 Applications Shibin David, R. S. Anand, V. Jeyakrishnan, M. Niranjanamurthy, 2021-08-24 SECURITY ISSUES AND PRIVACY CONCERNS IN INDUSTRY 4.0 APPLICATIONS Written and edited by a team of international experts, this is the most comprehensive and up-to-date coverage of the security and privacy issues surrounding Industry 4.0 applications, a must-have for any library. The scope of Security Issues and Privacy Concerns in Industry 4.0 Applications is to envision the need for security in Industry 4.0 applications and the research opportunities for the future. This book discusses the security issues in Industry 4.0 applications for research development. It will also enable the reader to develop solutions for the security threats and attacks that prevail in the industry. The chapters will be framed on par with advancements in the industry in the area of Industry 4.0 with its applications in additive manufacturing, cloud computing, IoT (Internet of Things), and many others. This book helps a researcher and an industrial specialist to reflect on the latest trends and the need for technological change in Industry 4.0. Smart water management using IoT, cloud security issues with network forensics, regional language recognition for industry 4.0, IoT-based health care management systems, artificial intelligence for fake profile detection, and packet drop detection in agriculture-based IoT are covered in this outstanding new volume. Leading innovations such as smart drone for railway track cleaning, everyday life-supporting blockchain and big data, effective prediction using machine learning, classification of dog breed based on CNN, load balancing using the SPE approach and cyber culture impact on media consumers are also addressed. Whether a reference for the veteran engineer or an introduction to the technologies covered in the book for the student, this is a must-have for any library. |
| digital marketing privacy concerns: Entrepreneurship in the Digital Landscape C. P. Kumar , Entrepreneurship in the Digital Landscape is a comprehensive exploration of the intricate relationship between entrepreneurship and the digital era. It begins by unraveling the journey of first-generation entrepreneurs, shedding light on the unique challenges and opportunities inherent in pioneering family enterprises. The book delves into the distinctive mindset that distinguishes successful entrepreneurs in the digital age, emphasizing qualities crucial for navigating the evolving business landscape. As the narrative unfolds, the intersection of entrepreneurship and the digital realm is dissected, highlighting the paramount importance of adaptability in this dynamic environment. Readers are guided through the landscape of online business, witnessing the transformative role of digital marketing. From the historical evolution of online marketing to strategies for crafting a robust digital presence, the book covers diverse aspects, including SEO fundamentals, social media marketing nuances, and the influential art of content marketing. It further explores email marketing, public speaking for entrepreneurs, and the significance of strategic planning in digital marketing campaigns. The book concludes by addressing current challenges, exploring innovative solutions, and speculating on future trends in entrepreneurship, online marketing, and SEO. This comprehensive guide is an invaluable resource for both aspiring and seasoned entrepreneurs navigating the complexities of the digital landscape. |
| digital marketing privacy concerns: The Darker Side of Social Media Angeline Close Scheinbaum, 2024-06-07 The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners. |
| digital marketing privacy concerns: The SAGE Handbook of Digital Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-10 This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. |
| digital marketing privacy concerns: Cutting-Edge Business Technologies in the Big Data Era Saad G. Yaseen, |
| digital marketing privacy concerns: Contemporary Business Dynamics Ritambhara Jha, Nambela Njavwa Sinkala, Owusu Okyere Emmanuel, Uroosa Falak, Kennedy A. M. Gichira, 2024-02-07 TOPICS IN THE BOOK Predicting Purchasing Probability of E-Commerce Customers Mobile Money and SME Growth: A Zambian Perspective Enhancing Financial Stability in Ghana’s Universal Banking Sector: A Governance Perspective and Practical Insights Impact of Innovation on Adoption of Block Chain Technology with the Moderating Role of Digital Marketing The Mediating Effect of Employee Outcomes on the Relationship between Green Human Resource Management Practices and Firm Performance |
| digital marketing privacy concerns: Revolution in Your Palm: A Journey Through the History of Mobile Phones Kenneth Yates, Embark on an enthralling journey through the evolution of mobile communication with 'Revolution in Your Palm: A Journey Through the History of Mobile Phones'. From the humble beginnings of brick-sized handheld devices to the sleek, powerful smartphones of today, this captivating exploration delves into every facet of mobile technology. Discover the pioneering innovations of industry giants, the cultural shifts spurred by mobile connectivity, and the profound impact on society worldwide. With insightful reflections on the past and visionary glimpses into the future, this book is a must-read for anyone fascinated by the remarkable story of how mobile phones have reshaped our world. |
| digital marketing privacy concerns: Digital Marketing Content Creation: Engaging Your Target Audience John Lewis, 2023-09-16 Unleash the Digital Marketing Revolution! Are you ready to revolutionize your digital marketing game? Dive into the world of digital marketing and discover the strategies, tactics, and techniques that will take your business to the next level. With 5.18 billion internet users and 4.8 billion social media users worldwide, the digital landscape offers unprecedented opportunities to connect with your target audience. But success requires more than just a flashy website. It demands a clear path and a focus on what truly matters. In this book, you'll explore the role of content in digital marketing – the lifeblood that fuels interactions between businesses and their audience. Learn how to create compelling content that engages, educates, and entertains, transcending traditional advertising boundaries to build genuine connections and trust. Discover the power of compelling content in driving engagement and conversions. Captivate attention, create emotional connections, encourage interaction, and provide real value to your audience. By showcasing your expertise, integrating persuasive calls to action, and amplifying your reach through organic sharing, you'll unlock the full potential of your digital marketing efforts. Don't miss out on the digital marketing revolution. Invest your time and resources in crafting high-quality, unique, and valuable content that resonates with your audience. Get ready to engage, captivate, and convert with compelling content. It's time to make a lasting impact in the digital world. |
| digital marketing privacy concerns: Behind the Scenes of Indie Film Marketing Nicholas LaRue, 2024-06-06 This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue. |
| digital marketing privacy concerns: AI-Driven Marketing Research and Data Analytics Masengu, Reason, Chiwaridzo, Option Takunda, Dube, Mercy, Ruzive, Benson, 2024-04-22 The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age. |
| digital marketing privacy concerns: The Routledge Companion to Digital Consumption Rosa Llamas, Russell Belk, 2013-05-07 The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal. |
| digital marketing privacy concerns: Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2014-09-30 In todays increasingly interconnected and global society, the protection of basic liberties is an important consideration in public policy and international relations. Profitable social interactions can begin only when a foundation of trust has been laid between two parties. Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications considers some of the most important issues in the ethics of human interaction, whether in business, politics, or science and technology. Covering issues such as cybercrime, bioethics, medical care, and corporate leadership, this four-volume reference work will serve as a crucial resource for leaders, innovators, educators, and other personnel living and working in the modern world. |
| digital marketing privacy concerns: Principles of Marketing Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler, 2014-10-01 The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement. |
| digital marketing privacy concerns: AI, IoT, Big Data and Cloud Computing for Industry 4.0 Amy Neustein, Parikshit N. Mahalle, Prachi Joshi, Gitanjali Rahul Shinde, 2023-07-31 This book presents some of the most advanced leading-edge technology for the fourth Industrial Revolution -- known as “Industry 4.0.” The book provides a comprehensive understanding of the interconnections of AI, IoT, big data and cloud computing as integral to the technologies that revolutionize the way companies produce and distribute products and the way local governments deliver their services. The book emphasizes that at every phase of the supply chain, manufactures are found to be interweaving AI, robotics, IoT, big data/machine learning, and cloud computing into their production facilities and throughout their distribution networks. Equally important, the authors show how their research can be applied to computer vision, cyber security, database and compiler theory, natural language processing, healthcare, education and agriculture. Presents the fundamentals of AI, IoT, and cloud computing and how they can be incorporated in Industry 4.0 applications Motivates readers to address challenges in the areas of speech communication and signal processing Provides numerous examples, case studies, technical descriptions, and approaches of AI/ML |
| digital marketing privacy concerns: Advances on P2P, Parallel, Grid, Cloud and Internet Computing Leonard Barolli, |
| digital marketing privacy concerns: Internet and Surveillance Christian Fuchs, Kees Boersma, Anders Albrechtslund, Marisol Sandoval, 2013-06-17 The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of “Web 2.0”, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology). |
| digital marketing privacy concerns: Online Consumer Protection: Theories of Human Relativism Chen, Kuanchin, Fadlalla, Adam, 2008-09-30 Presents a broad range of international findings in online consumer protection. Covers the nature of online threats, consumer concerns, and techniques for online privacy protection. |
| digital marketing privacy concerns: Engaging Privacy and Information Technology in a Digital Age National Research Council, Division on Engineering and Physical Sciences, Computer Science and Telecommunications Board, Committee on Privacy in the Information Age, 2007-06-28 Privacy is a growing concern in the United States and around the world. The spread of the Internet and the seemingly boundaryless options for collecting, saving, sharing, and comparing information trigger consumer worries. Online practices of business and government agencies may present new ways to compromise privacy, and e-commerce and technologies that make a wide range of personal information available to anyone with a Web browser only begin to hint at the possibilities for inappropriate or unwarranted intrusion into our personal lives. Engaging Privacy and Information Technology in a Digital Age presents a comprehensive and multidisciplinary examination of privacy in the information age. It explores such important concepts as how the threats to privacy evolving, how can privacy be protected and how society can balance the interests of individuals, businesses and government in ways that promote privacy reasonably and effectively? This book seeks to raise awareness of the web of connectedness among the actions one takes and the privacy policies that are enacted, and provides a variety of tools and concepts with which debates over privacy can be more fruitfully engaged. Engaging Privacy and Information Technology in a Digital Age focuses on three major components affecting notions, perceptions, and expectations of privacy: technological change, societal shifts, and circumstantial discontinuities. This book will be of special interest to anyone interested in understanding why privacy issues are often so intractable. |
| digital marketing privacy concerns: Multidisciplinary Approaches to Ethics in the Digital Era Taskiran, Meliha Nurdan, Pinarba?i, Fatih, 2021-03-18 The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless internet users. In order to establish a framework to protect digital citizenship, an academic understanding of online ethics is required. Multidisciplinary Approaches to Ethics in the Digital Era examines the concept of ethics in the digital environment through the framework of digitalization. Covering a broad range of topics including ethics in art, organizational ethics, and civil engineering ethics, this book is ideally designed for media professionals, sociologists, programmers, policymakers, government officials, academicians, researchers, and students. |
| digital marketing privacy concerns: Issues in Entrepreneurship & Small Business Management SAGE Business Researcher, 2017-03-31 How different is the sharing economy from the traditional economy? What can entrepreneurs learn from failure? Can start-ups change the world? SAGE Business Researcher’s Issues in Entrepreneurship offers an in-depth and nuanced look at a wide range of today’s latest issues and controversies in entrepreneurship. This new collection of timely readings delves into current topics such as learning from failure, social entrepreneurship, flat management, crowdfunding, and more. Written with the rigor and immediacy of the best explanatory journalism, each issue provides deep, balanced, and authoritative coverage on the selected topic and key research, pointing students to reliable resources for further inquiry. These articles are perfect for outside reading assignments or in-class debates for any introductory entrepreneurship course. |
| digital marketing privacy concerns: Ethical Issues in Communication Professions Minette Drumwright, 2013-08-15 Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use advergames, crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law. |
| digital marketing privacy concerns: Digital Marketing Essentials: Strategies for the Modern Business Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| digital marketing privacy concerns: Global Competitiveness: Business Transformation in the Digital Era Ade Gafar Abdullah, Isma Widiaty, Cep Abdullah, 2019-07-09 The proceedings of the Economics and Business Competitiveness International Conference (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings. |
Consumer Privacy Concerns in Digital Marketing: A Review …
the current state of consumer privacy in digital marketing. The specific objectives are: 1. To explore the methods and practices used by companies to collect consumer data and the …
A Study on Ethical & Privacy Concerns in Digital Marketing
In this paper we are investigating the consumer views towards their personal data. We are also examining how consumer attitudes toward data privacy and security impact their online …
Digital Marketing: Privacy Concerns of Consumers - Theseus
Oct 24, 2022 · The main research objective is to identify the drivers of privacy concerns of consumers in the context of digital marketing and their respective implications for companies. …
Ethical Implications of Data Privacy and Consumer Protection …
The research aims to identify ethical issues surrounding data privacy in digital marketing practices. Analyze consumer perceptions and behavior regarding data privacy and protection. …
Consumer Privacy Concerns In Digital Marketing
Consumer privacy concerns are central to the future of digital marketing. As awareness of data issues grows and regulations evolve, businesses must adapt their strategies to prioritize ethical …
Future of Digital Marketing: Innovation, Privacy, and
By analyzing industry trends and successful case studies, this study highlights how brands can navigate the changing landscape, balancing innovation and compliance to foster consumer …
Online Privacy Concerns in Digital Marketing Communications
In this project, we explore how online privacy concerns shape digital marketing communications taking point of departure in the Danish marketing and advertising industry. To investigate this, …
Ethical Considerations in Digital Marketing: Challenges and …
Aim: The study aims to explore challenges and best practices of Ethical Considerations in Digital Marketing. Objectives: • To understand the Ethical Concepts in Digital Marketing and Internet …
Digital technologies: tensions in privacy and data - Springer
Driven by data proliferation, digital technologies have transformed the marketing landscape. In parallel, significant privacy concerns have shaken consumer–firm relationships, prompting …
Ethical Digital Marketing in Practice: Consumer Trust, Privacy, …
Key challenges that undermine consumer trust and brand credibility are examined, including invasive data collection, privacy breaches, intrusive targeting, lack of influencer transparency, …
NAVIGATING PRIVACY CONCERNS IN DIGITAL MARKETING
As digital marketing evolves, so do the complexities surrounding data privacy and protection. This study explores the key considerations and strategies for addressing privacy concerns while …
Consumer-data privacy and personalization at scale: How …
Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice companies are building protections into their digital …
Personalization Vs Privacy: Consumer Attitude towards Data
Privacy concerns have a significant impact on consumer behavior, with many respondents reporting that they have taken steps to protect their personal information, such as adjusting …
The Impact of Blockchain on Consumer Data Privacy in Digital …
As digital marketing strategies increasingly hinge on the nuanced use of consumer data, concerns regarding privacy and data misuse have escalated, highlighting the need for innovative solutions.
Consumer Privacy Concerns In Digital Marketing
delves into the multifaceted landscape of consumer privacy in digital marketing, highlighting the evolving consumer attitudes towards data privacy, the implications of legal frameworks such as …
Data Privacy Concerns and their Impact on Consumer Trust in …
Key privacy issues include over-collection, lack of transparency, unauthorized sharing, and data breaches. Using a mixed-methods approach, with quantitative surveys of 600 participants and...
Digital Marketing and Consumer Privacy Concerns: Vietnam …
Digital Marketing and Consumer Privacy Concerns: Vietnam Abby Peterson Abstract This research highlights privacy concerns that Vietnamese consumer have with digital marketing. It …
Analyzing the analytics: data privacy concerns - Springer
As researchers show, it is essential to analyze digital data privacy to build trust through sound business practices in data analytics and to improve marketing activities (Leonard 2014; Martin …
Ethical Issues of Online Advertising and Privacy
Growing angst over the use of personal information and online tracking executed by advertising companies have motivated researchers and lawmakers to confront the ethical issues involved …
UNLOCKING THE PERSONALIZED-PRIVACY PARADOX: AN …
also increases customers’ privacy concerns. This generates conflict between the benefits and costs of digital personalized services. The current study draws interlinkages between intentions …
Consumer Privacy Concerns in Digital Marketing: A Review …
the current state of consumer privacy in digital marketing. The specific objectives are: 1. To explore the methods and practices used by companies to collect consumer data and the …
A Study on Ethical & Privacy Concerns in Digital Marketing
In this paper we are investigating the consumer views towards their personal data. We are also examining how consumer attitudes toward data privacy and security impact their online …
Digital Marketing: Privacy Concerns of Consumers - Theseus
Oct 24, 2022 · The main research objective is to identify the drivers of privacy concerns of consumers in the context of digital marketing and their respective implications for companies. …
Ethical Implications of Data Privacy and Consumer Protection …
The research aims to identify ethical issues surrounding data privacy in digital marketing practices. Analyze consumer perceptions and behavior regarding data privacy and protection. …
Consumer Privacy Concerns In Digital Marketing
Consumer privacy concerns are central to the future of digital marketing. As awareness of data issues grows and regulations evolve, businesses must adapt their strategies to prioritize …
Future of Digital Marketing: Innovation, Privacy, and
By analyzing industry trends and successful case studies, this study highlights how brands can navigate the changing landscape, balancing innovation and compliance to foster consumer …
Online Privacy Concerns in Digital Marketing …
In this project, we explore how online privacy concerns shape digital marketing communications taking point of departure in the Danish marketing and advertising industry. To investigate this, …
Ethical Considerations in Digital Marketing: Challenges and …
Aim: The study aims to explore challenges and best practices of Ethical Considerations in Digital Marketing. Objectives: • To understand the Ethical Concepts in Digital Marketing and Internet …
Digital technologies: tensions in privacy and data - Springer
Driven by data proliferation, digital technologies have transformed the marketing landscape. In parallel, significant privacy concerns have shaken consumer–firm relationships, prompting …
Ethical Digital Marketing in Practice: Consumer Trust, …
Key challenges that undermine consumer trust and brand credibility are examined, including invasive data collection, privacy breaches, intrusive targeting, lack of influencer transparency, …
NAVIGATING PRIVACY CONCERNS IN DIGITAL MARKETING
As digital marketing evolves, so do the complexities surrounding data privacy and protection. This study explores the key considerations and strategies for addressing privacy concerns while …
Consumer-data privacy and personalization at scale: How …
Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice companies are building protections into their digital …
Personalization Vs Privacy: Consumer Attitude towards Data …
Privacy concerns have a significant impact on consumer behavior, with many respondents reporting that they have taken steps to protect their personal information, such as adjusting …
The Impact of Blockchain on Consumer Data Privacy in …
As digital marketing strategies increasingly hinge on the nuanced use of consumer data, concerns regarding privacy and data misuse have escalated, highlighting the need for innovative solutions.
Consumer Privacy Concerns In Digital Marketing
delves into the multifaceted landscape of consumer privacy in digital marketing, highlighting the evolving consumer attitudes towards data privacy, the implications of legal frameworks such …
Data Privacy Concerns and their Impact on Consumer Trust …
Key privacy issues include over-collection, lack of transparency, unauthorized sharing, and data breaches. Using a mixed-methods approach, with quantitative surveys of 600 participants and...
Digital Marketing and Consumer Privacy Concerns: Vietnam …
Digital Marketing and Consumer Privacy Concerns: Vietnam Abby Peterson Abstract This research highlights privacy concerns that Vietnamese consumer have with digital marketing. It …
Analyzing the analytics: data privacy concerns - Springer
As researchers show, it is essential to analyze digital data privacy to build trust through sound business practices in data analytics and to improve marketing activities (Leonard 2014; Martin …
Ethical Issues of Online Advertising and Privacy
Growing angst over the use of personal information and online tracking executed by advertising companies have motivated researchers and lawmakers to confront the ethical issues involved …
UNLOCKING THE PERSONALIZED-PRIVACY PARADOX: AN …
also increases customers’ privacy concerns. This generates conflict between the benefits and costs of digital personalized services. The current study draws interlinkages between …
