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| digital marketing construction industry: Building Better Brands Elton Mayfield, 2024-01-09 Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry. In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: - Survey: What do people say about you? What do you want them to say about you? - Blueprint: What do you need to have in place to deliver the brand you want? - Build: How do you deliver the brand you promised and keep it up to code? With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of. |
| digital marketing construction industry: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing construction industry: Construction 4.0 Anil Sawhney, Michael Riley, Javier Irizarry, 2020-02-06 Modelled on the concept of Industry 4.0, the idea of Construction 4.0 is based on a confluence of trends and technologies that promise to reshape the way built environment assets are designed, constructed, and operated. With the pervasive use of Building Information Modelling (BIM), lean principles, digital technologies, and offsite construction, the industry is at the cusp of this transformation. The critical challenge is the fragmented state of teaching, research, and professional practice in the built environment sector. This handbook aims to overcome this fragmentation by describing Construction 4.0 in the context of its current state, emerging trends and technologies, and the people and process issues that surround the coming transformation. Construction 4.0 is a framework that is a confluence and convergence of the following broad themes discussed in this book: Industrial production (prefabrication, 3D printing and assembly, offsite manufacture) Cyber-physical systems (actuators, sensors, IoT, robots, cobots, drones) Digital and computing technologies (BIM, video and laser scanning, AI and cloud computing, big data and data analytics, reality capture, Blockchain, simulation, augmented reality, data standards and interoperability, and vertical and horizontal integration) The aim of this handbook is to describe the Construction 4.0 framework and consequently highlight the resultant processes and practices that allow us to plan, design, deliver, and operate built environment assets more effectively and efficiently by focusing on the physical-to-digital transformation and then digital-to-physical transformation. This book is essential reading for all built environment and AEC stakeholders who need to get to grips with the technological transformations currently shaping their industry, research, and teaching. |
| digital marketing construction industry: A Digital Marketing Journey: A Beginner's Guide To Digital Marketing Mayowa Adenekan, 2022-09-01 A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead. |
| digital marketing construction industry: Digital Marketing in the Automotive Electronics Industry Uli Schneider, Jürgen Hoika, 2023-06-08 The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality. |
| digital marketing construction industry: The Construction Industry in the Fourth Industrial Revolution Clinton Aigbavboa, Wellington Thwala, 2019-08-09 This book gathers papers from the 11th Construction Industry Development Board (cidb) Postgraduate Research Conference, held on 28–30 July 2019 in Johannesburg, South Africa. The conference provided an essential forum for reviewing and generating knowledge on Construction 4.0 and, consequently, highlighted processes and practices that allow us to deliver and operate built environment assets more effectively and efficiently by focusing on physical-to-digital and digital-to-physical transformation. The event addressed three broad themes: Industrial production (prefabrication, 3-D printing and assembly, offsite and advanced manufacturing); Cyber-physical systems (actuators, sensors, IoT, robots and cobots for repetitive and dangerous tasks, and drones for mapping, progress monitoring, safety and quality inspections, lifting, moving and positioning); and Technologies (digital ecosystems, digital platforms, BIM, video and laser scanning, AI and cloud computing, big data and data analytics, reality capture, blockchain, simulation, virtual and augmented reality, data standards and interoperability, and vertical and horizontal integration). Given its scope, the book will be of interest to all construction industry and architectural professionals who want to learn about cutting-edge technologies applied to construction |
| digital marketing construction industry: Communicating Construction Liz Male, Penny Norton, 2021-03-01 This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry. This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role. |
| digital marketing construction industry: Industry 4.0 Solutions for Building Design and Construction Farzad Pour Rahimian, Jack Steven Goulding, Sepehr Abrishami, Saleh Seyedzadeh, Faris Elghaish, 2021-12-20 This book provides in-depth results and case studies in innovation from actual work undertaken in collaboration with industry partners in Architecture, Engineering, and Construction (AEC). Scientific advances and innovative technologies in the sector are key to shaping the changes emerging as a result of Industry 4.0. Mainstream Building Information Management (BIM) is seen as a vehicle for addressing issues such as industry fragmentation, value-driven solutions, decision-making, client engagement, and design/process flow; however, advanced simulation, computer vision, Internet of Things (IoT), blockchain, machine learning, deep learning, and linked data all provide immense opportunities for dealing with these challenges and can provide evidenced-based innovative solutions not seen before. These technologies are perceived as the “true” enablers of future practice, but only recently has the AEC sector recognised terms such as “golden key” and “golden thread” as part of BIM processes and workflows. This book builds on the success of a number of initiatives and projects by the authors, which include seminal findings from the literature, research and development, and practice-based solutions produced for industry. It presents these findings through real projects and case studies developed by the authors and reports on how these technologies made a real-world impact. The chapters and cases in the book are developed around these overarching themes: • BIM and AEC Design and Optimisation: Application of Artificial Intelligence in Design • BIM and XR as Advanced Visualisation and Simulation Tools • Design Informatics and Advancements in BIM Authoring • Green Building Assessment: Emerging Design Support Tools • Computer Vision and Image Processing for Expediting Project Management and Operations • Blockchain, Big Data, and IoT for Facilitated Project Management • BIM Strategies and Leveraged Solutions This book is a timely and relevant synthesis of a number of cogent subjects underpinning the paradigm shift needed for the AEC industry and is essential reading for all involved in the sector. It is particularly suited for use in Masters-level programs in Architecture, Engineering, and Construction. |
| digital marketing construction industry: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing construction industry: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing construction industry: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| digital marketing construction industry: Commonsense Direct & Digital Marketing Drayton Bird, 2007 Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns. |
| digital marketing construction industry: e-Business in Construction Chimay J. Anumba, Kirti Ruikar, 2009-01-21 With a number of disparate, often geographically distributed,organisations involved in the delivery of construction projects,there has been considerable interest in e-business tools within theconstruction industry. These tools open up a range of possibilitiesfor the industry to rethink existing processes and working methods,so their use is increasingly common. Nevertheless, there has beenlittle definitive guidance for practitioners, researchers andstudents on the major issues in electronic business from aconstruction perspective. By bringing together 16 contributions from research and industrycovering theory, technological issues, practical implementation andlegal matters, and illustrated with a number of case studies,e-Business in Construction fills that gap. Starting with thetheoretical aspects of e-commerce and moving on to consider thespecifics of the construction context, it includes a mechanism forthe assessment of the e-readiness of construction sectororganisations. The middle part of the book focuses on the role ofvarious technologies in e-business, with examples included asappropriate. This is followed by a discussion of practical, legaland trust issues. The potential of next generation of informationand communication technologies is also addressed. With a fine blend of theoretical and practical aspects ofe-commerce in construction, and well illustrated with a number ofindustrial case studies, e-Business in Construction will find anappreciative audience of construction practitioners, researchersand students at all levels. |
| digital marketing construction industry: Innovation-Driven Business and Sustainability in the Tropics Emiel L. Eijdenberg, Malobi Mukherjee, Jacob Wood, 2023-08-04 The edited volume presents the conference proceedings from the “Sustainability, Economics, Innovation, Globalisation and Operational Psychology Conference 2023” (SEIGOP 2023), organized by the Centre for International Trade and Business in Asia (CITBA) at James Cook University, Singapore. This edited volume places the highly dynamic, but also, jeopardized climatological – geographical region of the Tropics centre stage. The region is developing rapidly, with significant progress being made through the development of innovative technologies. The Tropics represent a region in which people live amid the greatest level of biodiversity anywhere on the planet. Nonetheless, propelled by rapid population growth, the Tropics is a region on the rise, with higher living standards and increased levels of international trade and investment. Densely populated emerging countries like India, Indonesia and Nigeria will be among the largest economies of the world by the end of the century. These upward socioeconomic trends are compromised by the impact of climate change on the Tropics’ biodiversity. Such developments have forced policymakers, businesses, and local communities to search for more sustainable and creative ways to live and work. For these reasons, this edited volume presents theory-driven conceptual, qualitative, quantitative and mixed-methods studies on the impact of innovation-driven businesses on the complex interplay of socio-cultural, economic, and environmental factors in the Tropics. |
| digital marketing construction industry: Management of Construction Projects John Schaufelberger, Len Holm, 2024-03-14 Unique among construction project management textbooks, Management of Construction Projects, third edition, takes the constructor’s perspective, carefully analyzing a complex, real-world construction case study from multiple angles to demonstrate the skills, knowledge, and techniques students require to become successful project managers. Popular as an undergraduate text and as a contractor resource, the book identifies key stages of the project-management process, such as delivery methods and contracts; estimating, planning, and scheduling; preconstruction services; subcontracting and material management; documentation, communications, and payment; controls, quality, and safety; leadership and ethics; and claims, disputes, and close-out. This third edition includes a novel case study, a new chapter on preconstruction services, updated contract forms and figures, and additional student exercises, and integrates use of project management technology. Topics include building information models, sustainable construction, environmental compliance, lean construction, and off-site construction. Boxed examples, or short case studies, have been included with each chapter. These examples correspond directly to the chapters in which they are included and give the reader an applied approach to learning the concepts presented. While primarily focused on the management of commercial projects, the principles and techniques in Management of Construction Projects also apply to residential, industrial, and heavy construction. Written in straightforward language from a constructor’s perspective, this textbook prepares upcoming construction project managers with everything they need to see a successful project through from start to finish. |
| digital marketing construction industry: Converted Neil Hoyne, 2022-02-22 When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts. |
| digital marketing construction industry: Digital Transformation Initiatives for Agile Marketing Maravilhas, Sérgio, Ladeira, Rodrigo, 2024-10-16 In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more. |
| digital marketing construction industry: Construction EMarketing Brad Fowler, 2015 Construction EMarketing defined this EMarketing plan with a global approach, in order for today's construction companies to build their E-business Web site traffic; better define online marketing strategies, and improve on how to disseminate details about the company, with a global audience. Includes details about SEO, keyword analysis, SWOT analysis, SOSTAC, target market analysis, EMarketing laws, and packed with so much more, including 300 Web sites and resources. |
| digital marketing construction industry: Digital Marketing Strategy Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero, 2023-07-01 This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. |
| digital marketing construction industry: Understanding the Digital Transformation of Socio-Economic-Technological Systems Tessaleno Campos Devezas, |
| digital marketing construction industry: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-03-01 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| digital marketing construction industry: Tickle: Digital Marketing for Technology Companies Peter Thomson, 2013 Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology. The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. This is allowing a new breed of sales teams to target their prospects in increasingly inventive ways. Today's marketing team is using the full arsenal of public relations, targeted advertising and personalised content. Tickle contains secrets from cutting edge PR, advertising and digital experts who are building relationships one person at a time. Tickle includes an eight step process for embedding customer focused social media into your organisation. You will learn how to build your brand online: 1. Hygiene - Do you have your house in order? 2. Audit - Where do your customers already spend time? 3. Plan - Where to play and how to win? 4. Listen - Your customers are talking about you right now, are you listening? 5. Curate - People who just talk about themselves are boring, share interesting content from wherever you find it. 6. Create - Content drives conversations. 7. Host - Customers talking to each other in a setting that you created will do your job of marketing for you. 8. Convert - An escalating transaction model where you start with small purchases and build them into a large sale. |
| digital marketing construction industry: Towards a Sustainable Construction Industry: The Role of Innovation and Digitalisation Clinton Aigbavboa, Wellington Thwala, Douglas Aghimien, 2023-04-23 This book gathers papers from the 12th Construction Industry Development Board (CIDB) Postgraduate Research Conference, which was held at the International Convention Centre, East London, Eastern Cape, South Africa, from July 10 to 12, 2022. The conference directly addresses the objectives of SDG9: “Building resilient infrastructure, promoting inclusive and sustainable industrialization and fostering innovation”. Moreover, the conference is designed to promote capacity development and transformation within the built-environment space by providing an all-inclusive platform to established and emerging researchers to discuss the recent advancements needed to move the industry forward. |
| digital marketing construction industry: Construction Marketing Ideas Mark Buckshon, 2010-04 Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work. |
| digital marketing construction industry: B2B Digital Marketing Strategy Simon Hall, 2020-08-13 Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space. |
| digital marketing construction industry: E-Commerce and Digital Marketing Strategies Dr.Rajesh R, Prof.Chaithra M.S, Prof.Soumya K.R, Prof.Sowmya C.U, 2024-09-19 Dr.Rajesh R, Professor & Head, Department of MBA, City Engineering College, Bengaluru, Karnataka, India. Prof.Chaithra M.S, Assistant Professor, Department of MBA, City Engineering College, Bengaluru, Karnataka, India. Prof.Soumya K.R, Assistant Professor, Department of MBA, Surana College (Autonomous), Bengaluru, Karnataka, India. Prof.Sowmya C.U, Assistant Professor, Department of MBA, JSS Academy of Technical Education, Bengaluru, Karnataka, India. |
| digital marketing construction industry: Tools of the Trade Neil M. Brown, 2012 This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation. |
| digital marketing construction industry: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing construction industry: The Law of Magnetism John C. Maxwell, 2012-08-27 Why are the Dallas Cowboys, once revered as America's Team, now so often reviled and the subject of controversy? The Law of Magnetism makes it clear. |
| digital marketing construction industry: Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022) Gita Widi Bhawika, |
| digital marketing construction industry: Sustainable and Resilient Infrastructure Development in Africa’s Changing Climate Emmanuel Adinyira, |
| digital marketing construction industry: Construction Digitalisation Douglas Aghimien, Clinton Aigbavboa, Ayodeji Oke, Wellington Thwala, 2021-07-25 This book explores construction digitalisation, particularly in developing countries. The book conceptualises a digitalisation capability maturity model that will enable construction organisations to self-assess and benchmark their digital capabilities in their quest for digital transformation. Digitalisation offers a significant solution to the age-long problems of the construction industry. Research shows that when construction organisations transform from a traditional service delivery approach to a more digitalised approach, significant improvement in project delivery and better competitive advantage for these organisations will be attained. The attainment of these benefits is evident in developed countries where the digitalisation of construction activities continues apace. Unfortunately, the story is not the same for construction organisations in developing economies. While some organisations might be willing to be digitally transformed, most have no clue how to go about it. To this end, this book provides guidelines for construction organisations seeking to transform their entities digitally. Its content is a valuable read for construction company owners as it provides a model which they can use in the digitalisation of their activities. Also, regulatory bodies in the construction industry can adopt the capabilities identified in the book as essential prerequisites for their members. Furthermore, the book serves as excellent theoretical background reading for management researchers seeking to expand their knowledge on the digitalisation of the construction industry and other associated industries. |
| digital marketing construction industry: ECPPM 2021 - eWork and eBusiness in Architecture, Engineering and Construction Vitaly Semenov, Raimar J Scherer, 2021-07-25 eWork and eBusiness in Architecture, Engineering and Construction 2021 collects the papers presented at the 13th European Conference on Product and Process Modelling (ECPPM 2021, Moscow, 5-7 May 2021). The contributions cover a wide spectrum of thematic areas that hold great promise towards the advancement of research and technological development targeted at the digitalization of the AEC/FM (Architecture, Engineering, Construction and Facilities Management) domains. High quality contributions are devoted to critically important problems that arise, including: Information and Knowledge Management Semantic Web and Linked Data Communication and Collaboration Technologies Software Interoperability BIM Servers and Product Lifecycle Management Systems Digital Twins and Cyber-Physical Systems Sensors and Internet of Things Big Data Artificial and Augmented Intelligence in AEC Construction Management 5D/nD Modelling and Planning Building Performance Simulation Contract, Cost and Risk Management Safety and Quality Sustainable Buildings and Urban Environments Smart Buildings and Cities BIM Standardization, Implementation and Adoption Regulatory and Legal Aspects BIM Education and Training Industrialized Production, Smart Products and Services Over the past quarter century, the biennial ECPPM conference series, as the oldest BIM conference, has provided researchers and practitioners with a unique platform to present and discuss the latest developments regarding emerging BIM technologies and complementary issues for their adoption in the AEC/FM industry. |
| digital marketing construction industry: E-COMMERCE AND DIGITAL MARKETING Dr.G.Gokul Kumari, 2024-02-15 Dr.G.Gokul Kumari, Associate Professor, Department of E-Commerce, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Kingdom of Saudi Arabia. |
| digital marketing construction industry: Beyond Digital Paul Leinwand, Mahadeva Matt Mani, 2022-01-04 Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations. |
| digital marketing construction industry: Cases on Digital Entrepreneurship Luca Iandoli, Carmine Gibaldi, 2023-02-14 How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. |
| digital marketing construction industry: The Data Imperative Henri Schildt, 2020-10-27 Companies across all industries are engaging in digital transformation to harness the power of advanced information technologies. Building on interviews and diverse case studies, this book provides an in-depth look at how data and algorithms are reshaping management practices, organizational structures, corporate culture, and work roles. Henri Schildt develops a broad framework for understanding digitalization not as a technological change but as a new normative mind-set, here called 'the data imperative'. It describes the new managerial ideals that compel companies to pursue digital omniscience and omnipotence-abilities to represent and understand the world through real-time data flow and to control customer experiences, physical equipment, and workers with software. The efforts to complement and replace human expertise with data and smart algorithms are associated with shifts in strategic priorities, adoption of powerful modular architectures, new organizational structures, and the introduction of artificial intelligence into diverse work roles. Surveying the developments in management and the workplace, this book offers an integrative and balanced account of the on-going changes that will continue to affect everyone from executives and professionals to front-line workers. |
| digital marketing construction industry: A Digital Path to Sustainable Infrastructure Management Ayodeji E. Oke, Seyi S. Stephen, 2024-01-16 A Digital Path for Sustainable Infrastructure Management delivers the much sought-after guidance that the industry seeks to embrace technological advancements, establish new sustainable working practices, and foster socially valuable collaborations. |
| digital marketing construction industry: Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) Augustin Holl, Jun Chen, Guiyun Guan, 2023-01-13 This is an open access book. ICHESS started in 2018, the last four sessions of ICHESS have all been successfully published. ICHESS is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. And we achieved the primary goal which is to promote research and developmental activities in Humanities Education and Social Sciences, and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022) was held on October 14-16, 2022 in Chongqing, China. ICHESS 2022 is to bring together innovative academics and industrial experts in the field of Humanities Education and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Humanities Education and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Humanities Education and Social Sciences and related areas. |
| digital marketing construction industry: ECKM 2020 21st European Conference on Knowledge Management Professor Alexeis Garcia-Perez, 2020-12-02 |
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Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
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Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
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