Advertisement
| digital marketing project manager: Digital Project Management Taylor Olson, 2016 The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances. |
| digital marketing project manager: Digital and Marketing Asset Management Theresa Regli, 2016-08-02 The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works. |
| digital marketing project manager: Digital Marketing Planning Emiliano Giovannoni, 2020-01-22 A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy. |
| digital marketing project manager: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Ana Cruz, 2020-04-28 The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community. |
| digital marketing project manager: Digital Marketing in Practice Hanne Knight, Lizette Vorster, 2023-03-03 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. |
| digital marketing project manager: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2021-07-05 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. |
| digital marketing project manager: Digital Marketing Annmarie Hanlon, 2018-12-29 An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| digital marketing project manager: Project Management in the Digital Transformation Era Sergey Bushuyev, Ronggui Ding, Mladen Radujkovic, 2023-06-16 This book presents the proceedings of the 32nd World Congress of the International Project Management Association (IPMA). Digitalization is changing many fields of development and accelerating the global economic world. This challenge concerns project management as the driver of change. More than 1000 participants of the 32nd IPMA World Congress are an international community of the best experts and practitioners of project management. The Program Committee of the Congress includes more than 30 experts from Europe, Asia, America, and Australia, heads of large companies, and leading scientists and practitioners representing various areas of management, economics, and digital technology. The project management community discussed the challenges and prospects of the digital age, to find solutions to the problems that it poses to project management. The discussion took place in different formats – presentations, master classes, panel discussions, business games, and seminars that will be conducted by the world’s leading experts in the project management field. |
| digital marketing project manager: Digital Marketing Technologies Hashem Aghazadeh, |
| digital marketing project manager: Interactive Project Management Nancy Lyons, Meghan Wilker, 2012-04-12 As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch |
| digital marketing project manager: AI-Driven Project Management Kristian Bainey, 2024-04-02 Accelerate your next project with artificial intelligence and ChatGPT In AI-Driven Project Management: Harnessing the Power of Artificial Intelligence and ChatGPT to Achieve Peak Productivity and Success, veteran IT and project management advisor Kristian Bainey delivers an insightful collection of strategies for automating the administration and management of projects. In the book, the author focuses on four key areas where project leaders can achieve improved results with AI's data-centric capabilities: minimizing surprises, minimizing bias, increasing standards, and accelerating decision making. You'll also find: Primers on the role of AI and ChatGPT in Agile, Hybrid, and Predictive approaches to project management How to accurately forecast a project with ChatGPT Techniques for crafting impactful AI strategy using AI project management principles Perfect for managers, executives, and business leaders everywhere, AI-Driven Project Management is also a must-read for project management professionals, tech professionals and enthusiasts, and anyone else interested in the intersection of artificial intelligence, machine learning, and project management. |
| digital marketing project manager: Digital Marketing Strategy Simon Kingsnorth, 2019-04-03 Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. |
| digital marketing project manager: Digital Marketing Godfrey Parkin, 2016-12-01 The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment. |
| digital marketing project manager: The Digital Marketing Planner Annmarie Hanlon, 2021-12-08 Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack. |
| digital marketing project manager: Digital Marketing Alan Charlesworth, 2014-07-25 Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. |
| digital marketing project manager: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| digital marketing project manager: Certified Associate in Project Management (CAPM)® Exam Official Cert Guide Vijay Kanabar, Arthur P. Thomas, Thomas Lechler, 2023-05-23 This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book. Exam Update: This product covers content for the new CAPM® Exam to be released by PMI on July 25, 2023. Learn more at pmi.org/CAPM Learn, prepare, and practice for test day success with the Certified Associate in Project Management (CAPM)® Exam Official Cert Guide, a Project Management Institute (PMI)® authorized self-study resource. This comprehensive guide from instructors and authors Vijay Kanabar, Arthur P. Thomas, and Thomas Lechler addresses the all-new 2023 CAPM® Exam domains: Project management fundamentals and core concepts Predictive, plan-based methodologies Agile frameworks/methodologies Business analysis frameworks CAPM is an essential first step in building your career at any stage as a project manager and a stepping-stone to the Project Management Professional (PMP)® Certification. CAPM is globally recognized as providing candidates with a solid foundation in hands-on project management skills and knowledge. The CAPM exam covers a broad range of project management approaches and prepares candidates in the skills, tools, and techniques that can be applied in the field of project management. The Certified Associate in Project Management (CAPM)® Exam Official Cert Guide features Complete coverage of all CAPM exam topics Do I Know This Already? quizzes, which help you identify knowledge gaps Chapter exercises to review key concepts A suggested study plan to optimize your final review This complete study package offers a deep dive on CAPM® exam topics: Organizing for project performance Predicative methodologies Adaptive frameworks Measurement, tracking, and managing uncertainty Business analysis frameworks and domains ...and more! Pearson is an authorized content provider for PMI. |
| digital marketing project manager: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| digital marketing project manager: Be a Pmp Ace in 30 Days Roji Abraham, 2015-12-05 Do you want to earn the #1 Certification for Project Management globally? Are you in possession of numerous resources yet clueless on how you could organise yourself to be fully prepared to take on the PMP exam? Does the thought of attempting the PMP exam scare you? Roji Abraham, a successful project manager in a $4 Billion firm, a certified PMP, and an MBA graduate from one of Europe's best business schools, writes in his unique style about his 30 day journey to PMP certification and gives step-by-step guidance on how you could effectively utilise your time while preparing for the exam. 'Be a PMP ace in 30 days' isn't a full-fledged guide with a truckload of information on each section but rather, a companion book, that shows you, how in 30 days, you could use your resources effectively, and be ready for the PMP exam and succeed. That too, without having to take even a day off from work! Here's what you get from this book that will oversee your personal journey to PMP certification: 1. Guidance on the necessary tools and resources you need while preparing for the PMP exam and how to use them effectively. 2. Website links to a downloadable weekly calendar with suggested daily and hourly schedules for covering each topic and reviewing them effectively over 30 days 3. Website link to a print-friendly downloadable process chart 4. Key notes for each day that highlights the most important topics for that day. 5. Information on some great free/budget online resources 6. Useful tips for the exam day. 7. Five interviews with successful PMP candidates, from around the globe, with their suggestions on how to conquer the PMP exam. |
| digital marketing project manager: DIGITAL PAYBACK ANUJ TANWAR, 2023-05-05 Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs. |
| digital marketing project manager: Digital Marketing in the Automotive Electronics Industry Uli Schneider, Jürgen Hoika, 2023-06-08 The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality. |
| digital marketing project manager: Digital Marketing with Drupal Jose Fernandes, 2022-03-04 Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary. |
| digital marketing project manager: Project Management in Logistics and Supply Chain Management Dirk H. Hartel, 2022-03-28 This practice-oriented guide comprehensively describes the basics of planning and implementing project management in logistics and supply chain management. It also presents a range of methods and tools for assessing project risks and monitoring projects. Containing ten detailed and practical examples involving Germany-based global players like Porsche, Würth, Continental and SME, the book shares valuable and well-founded insights into systematic project management. As such, it is chiefly intended for career starters, career changers and students in the field of logistics and supply chain management. |
| digital marketing project manager: Great Pajama Jobs Kerry E. Hannon, 2020-07-27 Find out how to secure and thrive in a work-from-home or remote-access job. Get out of your work clothes and into pajamas for good! Did you fall in love with working from home during the months of coronavirus restrictions? Is working in your pajamas appealing? Do you want to earn some income on the side? In 2020, the workplace has been transformed and working from home has exploded. It may, in fact, be the new reality of working for many of us, some full-time, some as a hybrid work scenario. With some information and expert guidance, you can transform your workday, take control of your time, and explore exciting new opportunities. Great Pajama Jobs: Your Complete Guide to Working from Home is your playbook. Until recently, you may have gone to an office that was uninspiring or chaotic, or spent a large part of your busy day responding to emails and working on computer–tasks that could easily be accomplished from home. You may have spent hours commuting each day. Then too, you may be a military spouse in search of an ideal remote job to take with you to a new base, or you may need to manage your personal health issues or caregiving duties. Or you may simply want to inch a little closer to a more favorable work-life balance. The truth is you may need the autonomy and flexibility of working remotely for a myriad of reasons. Great Pajama Jobs is your ultimate guide to finding a job where you can work remotely and advance your career while working in pajamas (or certainly something more comfortable than traditional work garb). Learn the nuts and bolts of how to land a remote-access job you love that will allow you to thrive in your career or bring in extra income in retirement Discover up-to-date resources for finding a solid work from home job for professionals Read insightful interviews with professionals who have already made the move successfully Learn more about leading companies recognized for providing remote employment opportunities Explore great remote jobs in a variety of fields There’s something here for everyone, a job-hunter’s smorgasbord. No, this is not the master list of every job under the sun, but you’ll discover plenty of ideas to spur your imagination about how you can make the most of your talents to create work that, well, works for you. Each job description follows this format: the nitty-gritty, pay range, and qualifications needed, with a smattering of job-hunting tips tossed in. In “Kerry’s Great Pajama Jobs Workshop,” you’ll reap the benefits of professional advice and strategies with information to help you land that work-from-home job, including a resume revamp, the best online job boards for home-based positions, tips on time management and organizing a productive home office, tax advice, and help with saving for retirement when you're on your own. Working from home is here, and it’s real. This year’s work-from-home mandates for many workers around the world, due to the coronavirus, has pushed many employers to embrace and trust remote work. Technology has already boosted the phenomenal growth of home-based employment in recent years and continues to do so. Remote jobs are popular for a good reason. They save you commute time and allow you to focus on completing your work productively and successfully, and they typically provide employers significant cost savings as well. You have the flexibility to choose career opportunities that do not require you to commit long hours inside an office environment. Experience all that a more flexible position can offer when you look to the guidance found in this remote employment roadmap. If you land home office work, comfortable work clothing or even PJs may be your wardrobe of the future. Great Pajama Jobs will help you get on track to finding the best remote job for you. |
| digital marketing project manager: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, David López López, 2021-05-26 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
| digital marketing project manager: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing project manager: Fundamentals of Branding Javier Casanoves Boix, 2020-03-09 The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it. |
| digital marketing project manager: Resumes For Dummies Laura DeCarlo, Joyce Lain Kennedy, 2015-08-03 Expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams. |
| digital marketing project manager: The Complete Project Manager Randall Englund, Alfonso Bucero, 2019-08-13 “This is an important book; it is a necessary book. It comprehensively addresses the rapidly expanding role of the project manager, a role that is striving to keep up with the corresponding expansion in the definition of project success.” —from the Foreword by Michael O'Brochta This new edition of a classic, bestselling guide addresses the soft project management skills that are so essential to successful project, program, and portfolio management. Mastering leadership, negotiation, conflict resolution, change management, and organizational politics has always been key to project manager success. This book demonstrates the why and how of creatively applying soft project management skills in these areas and shows how to develop, adjust, and hone these skills given the forces and trends in today's business world. Using real-world stories and case studies to model how to implement these skills, Englund and Bucero illustrate how the right mix of soft and hard professional skills can help create an environment that supports greater project success. This second edition features new sections on agile project management, ethics, business analysis, management across generations and between cultures, and more. It maps well to recent topic updates in the sixth edition of the Project Management Body of Knowledge. This book is a valuable manual for all the complex interpersonal skills necessary for project managers' success and will help them develop a more complete portfolio of skills, knowledge, and attitudes to serve as road maps to greater project success. |
| digital marketing project manager: The Changing MO of the CMO MaryLee Sachs, 2016-04-01 MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authenticity, relevance and advocacy to marketing; ¢ integration of an organization's approach to paid, owned and earned media channels; ¢ a strategic risk management tool for assuring reputation and managing crisis communication. Changing the traditional roles of marketing and communications may be an imperative for organizations. That doesn't make it easy. This readable and credible short guide provides a sense of the opportunities and obstacles involved and the vision required to change the culture of marketing and communications. The Changing MO of the CMO is an important book for developing a new model of marketing; it should be read by all CMOs charged with defining and implementing changes. |
| digital marketing project manager: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students. |
| digital marketing project manager: The Business Year: Saudi Arabia 2020 , 2019-11-12 For the Saudi Arabia 2020 publication, our sixth annual edition on the Kingdom's economy, we placed heavy emphasis on technology and innovation as a catalyst for change, as well as the developments in the digital economy. Across numerous industries, technology is playing an increasingly greater role—as a global trend but no less true for Saudi Arabia, which has in recent years committed large-scale investment into digital transformation. The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally. This 280-page publication covers finance, green economy, energy, water, industry, defense, transport, aviation, digital economy, real estate, construction, food, agriculture, health, education, entertainment, culture, and sports. |
| digital marketing project manager: Careers in Marketing Eric Siebert, 2016 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description. |
| digital marketing project manager: The Project Manager's Guide to Mastering Agile Charles G. Cobb, 2015-01-05 Streamline project workflow with expert agile implementation The Project Management Profession is beginning to go through rapid and profound transformation due to the widespread adoption of agile methodologies. Those changes are likely to dramatically change the role of project managers in many environments as we have known them and raise the bar for the entire project management profession; however, we are in the early stages of that transformation and there is a lot of confusion about the impact it has on project managers: There are many stereotypes and misconceptions that exist about both Agile and traditional plan-driven project management, Agile and traditional project management principles and practices are treated as separate and independent domains of knowledge with little or no integration between the two and sometimes seen as in conflict with each other Agile and Waterfall are thought of as two binary, mutually-exclusive choices and companies sometimes try to force-fit their business and projects to one of those extremes when the right solution is to fit the approach to the project It’s no wonder that many Project Managers might be confused by all of this! This book will help project managers unravel a lot of the confusion that exists; develop a totally new perspective to see Agile and traditional plan-driven project management principles and practices in a new light as complementary to each other rather than competitive; and learn to develop an adaptive approach to blend those principles and practices together in the right proportions to fit any situation. There are many books on Agile and many books on traditional project management but what’s very unique about this book is that it takes an objective approach to help you understand the strengths and weaknesses of both of those areas to see how they can work synergistically to improve project outcomes in any project. The book includes discussion topics, real world case studies, and sample enterprise-level agile frameworks that facilitate hands-on learning as well as an in-depth discussion of the principles behind both Agile and traditional plan-driven project management practices to provide a more thorough level of understanding. |
| digital marketing project manager: AI Empowered Navigating the Digital Marketing Revolution Syed Safwan Faisal, 2024-01-23 Safwan Faisal, a visionary in the field of digital marketing and artificial intelligence, is a prominent figure from Karachi Division, Sindh, Pakistan. With a career spanning over eight years, Safwan has emerged as an influential force in marrying the complexities of AI with the dynamic needs of digital marketing. His educational journey, rooted in Computer Science and enriched by specialized courses in AI and digital marketing from Coursera, has been instrumental in shaping his unique skill set. Currently excelling as a Marketing Specialist at Agile IT Solutions, Safwan continues to redefine the boundaries of marketing strategies. His experience as a Digital Marketing Manager at Maskan and as an Assistant Manager of Human Resources at SAMI Pharmaceuticals (Pvt.) Ltd. has given him a diverse perspective on business strategies and human resource management. His expertise lies in effectively integrating digital marketing with AI, leading to significant improvements in customer engagement and business ROI. Safwan's approach to marketing is deeply analytical and customer-focused, emphasizing continuous learning and the adaptation to stay ahead in a fast-evolving industry. He advocates for the synergistic use of AI to enhance human creativity and efficiency in marketing. His dedication to achieving measurable results and nurturing team collaboration has established him as a respected leader and innovator in his field. Keen to share his insights and connect with like-minded professionals, Safwan is open to collaborative opportunities. He can be reached through his LinkedIn profile, email, or phone. As an author, his book AI Empowered: Navigating the Digital Marketing Revolution reflects his journey and expertise, offering valuable guidance to both budding and experienced professionals in the digital marketing domain. Safwan stands as a beacon for those navigating the intricate interplay of technology and marketing in the modern digital era. |
| digital marketing project manager: BUSINESS MANAGEMENT NARAYAN CHANGDER, 2022-12-26 THE BUSINESS MANAGEMENT MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE BUSINESS MANAGEMENT MCQ TO EXPAND YOUR BUSINESS MANAGEMENT KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| digital marketing project manager: The AMA Handbook of Project Management Paul C. Dinsmore, Jeannette Cabanis-Brewin, 2010-09-15 A comprehensive reference presenting the critical concepts and theories all project managers must master, The AMA Handbook of Project Management compiles essays and advice from the field’s top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge® and featuring new data on the Project Management Office, the completely revised third edition shows readers how to: • Establish project goals • Implement planning on both the strategic and operational levels • Manage the project life cycle and meet objectives • Budget the project • Handle the transition from project idea to project reality • Manage political and resource issues Packed with research-based information and advice from experienced practitioners—as well as new information on agile project management, Six Sigma projects, the use of social media, and the alignment of strategy and projects—this guide is a vital resource for everyone involved in project tasks. |
| digital marketing project manager: How to Become a Data Analyst Annie Nelson, 2023-11-23 Start a brand-new career in data analytics with no-nonsense advice from a self-taught data analytics consultant In How to Become a Data Analyst: My Low-Cost, No Code Roadmap for Breaking into Tech, data analyst and analytics consultant Annie Nelson walks you through how she took the reins and made a dramatic career change to unlock new levels of career fulfilment and enjoyment. In the book, she talks about the adaptability, curiosity, and persistence you’ll need to break free from the 9-5 grind and how data analytics—with its wide variety of skills, roles, and options—is the perfect field for people looking to refresh their careers. Annie offers practical and approachable data portfolio-building advice to help you create one that’s manageable for an entry-level professional but will still catch the eye of employers and clients. You’ll also find: Deep dives into the learning journey required to step into a data analytics role Ways to avoid getting lost in the maze of online courses and certifications you can find online—while still obtaining the skills you need to be competitive Explorations of the highs and lows of Annie’s career-change journey and job search—including what was hard, what was easy, what worked well, and what didn’t Strategies for using ChatGPT to help you in your job search A must-read roadmap to a brand-new and exciting career in data analytics, How to Become a Data Analyst is the hands-on tutorial that shows you exactly how to succeed. |
| digital marketing project manager: Phantom Ex Machina Anshuman Khare, Brian Stewart, Rod Schatz, 2016-10-19 This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions. |
| digital marketing project manager: Business Models and ICT Technologies for the Fashion Supply Chain Rinaldo Rinaldi, Romeo Bandinelli, 2018-09-28 This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, automation, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations from the …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence from …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology (ICT) risk …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik periklanan …
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik …
