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| digital marketing for medical practice: Aesthetic Clinic Marketing in the Digital Age Wendy Lewis, 2017-12-14 Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners. |
| digital marketing for medical practice: Hospital Marketing , 1986 |
| digital marketing for medical practice: Ethical Hospital Branding & Marketing Mohammed Ilias, 2021-03-26 Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format. |
| digital marketing for medical practice: Social Media Marketing for the Modern Medical Practice eic agency, 2016-05-26 Social Media Marketing for the Modern Medical Practice is a supplement for boosting your practice's social media presence. Learn the correct procedure for venturing into the world of social media. This step-by-step book will give you the skills required to increase your success on various social media platforms and introduce your practice to new patients. With a thorough examination of social media platforms, content creation, marketing pitfalls, and social media strategies, Social Media Marketing for the Modern Medical Practice covers the basics of social marketing. Utilizing video and images, making use of sponsored ads, and interacting with patients online, are just a few of the methodologies this book delves into. Over 75 percent of America's internet users have at least one social media account, and the average American checks their account 17 times per day. Every day without a social media presence is detrimental to your practice. Social Media Marketing for the Modern Medical Practice explores everything you need to know for patient outreach and acquisition online. |
| digital marketing for medical practice: Advanced Digital Marketing Strategies in a Data-Driven Era Saura, Jose Ramon, 2021-06-25 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. |
| digital marketing for medical practice: Peripheral Nerve Surgery Dr Thomas Wilson, Dr Lynda J-S Yang, 2018-10-02 Part of the Neurosurgery by Example series, this volume on peripheral nerve disorders presents exemplary cases in which renowned authors guide readers through the assessment and planning, decision making, surgical procedure, after care, and complication management of common and uncommon disorders. The cases are divided into four distinct areas of peripheral nerve pathology: entrapment and inflammatory neuropathies, peripheral nerve pain syndromes, peripheral nerve tumors, and peripheral nerve trauma. Each chapter also contains 'pivot points' that illuminate changes required to manage patients in alternate or atypical situations, and pearls for accurate diagnosis, successful treatment, and effective complication management. Containing a focused review of medical evidence and expected outcomes, Peripheral Nerve Surgery is appropriate for neurosurgeons who wish to learn more about this subspecialty, and those preparing for the American Board of Neurological Surgery oral examination. |
| digital marketing for medical practice: Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide) Temour M. Bari, 2024-08-22 Elevate your online presence and transform your business with our ultimate digital marketing bundle, featuring: 9 in-depth eBooks on digital marketing strategies, tools, and best practices 1 practical guide with actionable insights and step-by-step roadmap Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Key Features: Digital Marketing Strategy: Create tailored plans with expert guidance on marketing analytics, tools, and online courses. Social Media Marketing: Dominate Facebook, Instagram, LinkedIn, Twitter, and TikTok with expert strategies. SEO Optimization: Boost search engine rankings using keyword research, on-page optimization, link building, and technical SEO. Content Marketing: Create engaging content with our strategy and creation guide. Email Marketing: Drive conversions and build a loyal subscriber base with automation and optimization techniques. Marketing Analytics: Make data-driven decisions with Google Analytics and marketing metrics guides. Achieve Your Goals: Increase online presence and brand awareness Drive targeted website traffic and generate leads Boost social media engagement and conversions Analyze and optimize digital marketing performance Perfect For: Entrepreneurs seeking digital marketing for small business Marketers looking for marketing automation software Beginners wanting to learn digital marketing strategies Students seeking digital marketing courses Small Business Owners seeking online marketing strategy What Sets Us Apart: Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Instant access to start your digital marketing journey Transform your online presence with our comprehensive digital marketing bundle |
| digital marketing for medical practice: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| digital marketing for medical practice: Digital Health and Patient Data Disa Lee Choun, Anca Petre, 2022-08-03 Patients with unmet needs will continue to increase as no viable nor adequate treatment exists. Meanwhile, healthcare systems are struggling to cope with the rise of patients with chronic diseases, the ageing population and the increasing cost of drugs. What if there is a faster and less expensive way to provide better care for patients using the right digital solutions and transforming the growing volumes of health data into insights? The increase of digital health has grown exponentially in the last few years. Why is there a slow uptake of these new digital solutions in the healthcare and pharmaceutical industries? One of the key reasons is that patients are often left out of the innovation process. Their data are used without their knowledge, solutions designed for them are developed without their input and healthcare professionals refuse their expertise. This book explores what it means to empower patients in a digital world and how this empowerment will bridge the gap between science, technology and patients. All these components need to co-exist to bring value not only to the patients themselves but to improve the healthcare ecosystem. Patients have taken matters into their own hands. Some are equipped with the latest wearables and applications, engaged in improving their health using data, empowered to make informed decisions and ultimately are experts in their disease(s). They are the e-patients. The other side of the spectrum are patients with minimal digital literacy but equally willing to donate their data for the purpose of research. Finding the right balance when using digital health solutions becomes as critical as the need to develop a disease-specific solution. For the first time, the authors look at healthcare and technologies through the lens of patients and physicians via surveys and interviews in order to understand their perspective on digital health, analyse the benefits for them, explore how they can actively engage in the innovation process, and identify the threats and opportunities the large volumes of data create by digitizing healthcare. Are patients truly ready to know everything about their health? What is the value of their data? How can other stakeholders join the patient empowerment movement? This unique perspective will help us re-design the future of healthcare - an industry in desperate need for a change. |
| digital marketing for medical practice: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| digital marketing for medical practice: Social Media Marketing for the Modern Medical Practice MedINFOtech, 2016-08-11 Social Media Marketing for the Modern Medical Practice is a supplement for boosting your practice's social media presence. Learn the correct procedure for venturing into the world of social media. This step-by-step book will give you the skills required to increase your success on various social media platforms and introduce your practice to new patients. With a thorough examination of social media platforms, content creation, marketing pitfalls, and social media strategies, Social Media Marketing for the Modern Medical Practice covers the basics of social marketing. Utilizing video and images, making use of sponsored ads, and interacting with patients online, are just a few of the methodologies this book delves into. Over 75 percent of America's internet users have at least one social media account, and the average American checks their account 17 times per day. Every day without a social media presence is detrimental to your practice. Social Media Marketing for the Modern Medical Practice explores everything you need to know for patient outreach and acquisition online. |
| digital marketing for medical practice: The Creative Destruction of Medicine Eric Topol, 2011-12-02 How genomics, big data, and digital technology are revolutionizing every aspect of medicine, from physical exams to drug prescriptions to organ transplants Mobile technology has transformed our lives, and personal genomics is revolutionizing biology. But despite the availability of technologies that can provide wireless, personalized health care at lower cost, the medical community has resisted change. In The Creative Destruction of Medicine, Eric Topol-one of the nation's top physicians-calls for consumer activism to demand innovation and the democratization of medical care. The Creative Destruction of Medicine is the definitive account of the coming disruption of medicine, written by the field's leading voice. |
| digital marketing for medical practice: Getting to Plan B John Mullins, Randy Komisar, 2009-09-08 You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success. |
| digital marketing for medical practice: The Digitization of Healthcare Loick Menvielle, Anne-Françoise Audrain-Pontevia, William Menvielle, 2017-08-11 Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a ‘traditional’ path to a digitalized one. Providing an overview of the role of IT in the healthcare sector, The Digitization of Healthcare illustrates the potential benefits and challenges for all those involved in delivering care to the patient. The incursion of IT has disrupted the value chain and changed business models for companies working in the health sector, and also raised ethical issues and new paradigms about delivering care. This book illustrates the rise of patient empowerment through the development of patient communities such as PatientLikeMe, and medical collaborate platforms such as DockCheck, thus providing a necessary tool to patients, caregivers and academics alike. |
| digital marketing for medical practice: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital marketing for medical practice: Digital Marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, 2024-07-12 Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs. |
| digital marketing for medical practice: Clockwork Mike Michalowicz, 2018-08-21 Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the weakest link in the chain method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you. |
| digital marketing for medical practice: A Textbook On DIGITAL MARKETING Dr. Tanvi Gupta, Dr. Smita Mishra, Ms. Khushi Katyal, 2021-02-25 It is a comprehensive textbook on Digital Marketing based on the syllabus of Guru Gobind Singh Indraprastha University, Delhi. The book covers all the mentioned concepts along with quick revision section after each chapter, important questions and unit-wise MCQ's. |
| digital marketing for medical practice: The Digital Transformation of Healthcare Marek Ćwiklicki, Mariusz Duplaga, Jacek Klich, 2021-12-30 Health 4.0 is a term that has derived from the Fourth Industrial Revolution (Industry 4.0), as it pertains to the healthcare industry. This book offers a novel, concise, but at the same time, broad picture of the challenges that the technological revolution has created for the healthcare system. It offers a comprehensive view of health sector actors’ interaction with the emerging new technology, which is disrupting the status quo in health service delivery. It explains how these technological developments impact both society and healthcare governance. Further, the book addresses issues related to key healthcare system stakeholders: the state, patients, medical professionals, and non-governmental organizations. It also examines areas of healthcare system adaptiveness and draws its conclusions by analysing recent health policy changes in different countries across the Americas, Europe, and Asia. The authors offer an innovative approach to the subject by identifying the critical determinants of successful implementation of the Fourth Industrial Revolution’s outcomes in practice, on both a macro- and microlevel. The macrolevel analysis is focused on essential factors of healthcare system adaptiveness for Health 4.0, while the microlevel relates to patients’ expectations with a particular emphasis on senior citizens. The book will appeal to academics, researchers, and students, across a wide range of disciplines, such as health economics, health sciences, public policy, public administration, political science, public governance, and sociology. It will also find an audience among healthcare professionals and health and social policymakers due to its recommendations for implementing Industry 4.0 into a healthcare system. |
| digital marketing for medical practice: Social Marketing for Public Health Hong Cheng, Philip Kotler, Nancy Lee, 2011 Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev |
| digital marketing for medical practice: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| digital marketing for medical practice: Aesthetic Clinic Marketing in the Digital Age Wendy Lewis, 2024-04-16 Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success |
| digital marketing for medical practice: Making Excellence a Habit V. Mohan, 2021 One of the few practising doctors in India who contributed to research, education and charity in such a large measure, the book documents the fundamentals of what makes a person achieve meaningful success. While hard work, passion and focus emerge as winning lessons, delicate and tender learnings from Dr Mohan's life, such as empathy or spirituality, are not forgotten. Written in Dr Mohan's sagacious and affable voice, and peppered with examples of his bold and unusual ideas such as planning a diabetes expo or conducting a country-wide diabetes study, this book is a behind-the-scenes account of a person honoured internationally for delivering path-breaking care to hundreds of thousands of people with diabetes. |
| digital marketing for medical practice: Doctorpreneur: Hack Your Growth with AI and Digital Marketing Dr. Rishi V. Aacharya, 2024-05-15 Doctorpreneur: Hack your Growth with AI and Digital Marketing Are you a doctor tired of feeling just like a cog in the healthcare machine? Do you dream of building a thriving practice that reflects your passion and values? This book is your call to action! Stop feeling frustrated and start feeling empowered. This guide, crafted specifically for Indian doctors, equips you with the knowledge and strategies to transform from a doctor to a doctorpreneur using the power of AI & Digital Marketing. Inside, you'll discover: The hidden challenges How to increase patient footfalls in your hospital / clinic Powerful marketing secrets using the power of AI and Digital Marketing Fast Results: Secrets to fuel your marketing journey and get faster results. Examples and Checklists to do self-assessment of your marketing and to know exactly what is to be asked from your digital marketing agency Actionable steps to build a sustainable and fulfilling practice on your own terms. This is more than just a book; it's a roadmap to: Marketing Automation with growth and results. Get the Free time You are always hunting for. ?? The ability to make a scale your healthcare business with 10x speed ?? Don't wait! Start your doctorpreneur journey today and unlock the true potential of your practice and yourself. Buy this book now and: Embrace the future of healthcare marketing. ???? Empower yourself and your marketing team. Become the doctorpreneur you were always meant to be! Remember, the healthcare marketing landscape is changing. Are you ready to change with it? |
| digital marketing for medical practice: Artificial Intelligence in Healthcare Adam Bohr, Kaveh Memarzadeh, 2020-06-21 Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data |
| digital marketing for medical practice: Healthcare And Technology Today: A Guide for Providers and Practice Managers Adam Levy, 2016-09-16 Healthcare IT is a topic every practice needs to know about today. But what provider or practice manager has the time to read through all of the literature? Healthcare and Technology Today is a short guide designed to give you an overview of the topics in healthcare IT you need to know about to make informed decisions for your practice. This isn't a technical manual; it's a practical guide to using and investing in technology and technology support. |
| digital marketing for medical practice: Doctorpreneur Clay Clark, Timothy Johnson, 2020-02-20 Is this book worth buying and reading? Dr. Timothy Johnson and the 6x iTunes chart-topping podcast host and award-winning business coach, Clay Clark team up to teach their secrets for building a multi-million dollar time and financial freedom producing medical business including: - How to build a multi-million dollar, time freedom creating medical practice - How to get new patients - How to stand out in the cluttered world of saturated medical marketing - How to dominate search engine results of your potential patients - How to create time-freedom producing systems in the world of medicine - How to hire, inspire, train and retain quality medical employees - How to improve the patient care and overall level of customer service your practice provides - How to hold your team accountable for implementing a game-changing gameplan - How to increase patient loyalty - How to effectively manage a team of medical professionals |
| digital marketing for medical practice: The Medical Entrepreneur Digital Version Steven M Hacker, MD., 2010-12-15 The book is written in two parts.The first part is for physicians wanting to learn about joining or starting their own medical practice. Part I teaches doctors the following: How to make money in private practice, how to bill insurance companies, required medical licenses, required healthcare laws, what to watch out for before signing an employment contract, insurance company contract, understanding payroll, Human Resources, billing and getting paid, technology in the medical office, computers, electronic health records, practice management software, HIPAA, HITECH Act, Red Flags Rule, hiring and firing, designing an office, marketing, Public Relations and more.The second part is for physician entrepreneurs. Physician entrepreneurs are doctors that are interested in starting their own business or commercializing their research. This book covers the following topics: creating a business from an idea, trademarks, copyrights, raising capital, creating a board of directors, creating an advisory board, understanding term sheets, intellectual property, customer acquisition, marketing, public relations, hiring a management team, how to negotiate, and working with venture capitalists and angels. |
| digital marketing for medical practice: Digital Marketing in Practice Hanne Knight, Lizette Vorster, 2023-03-03 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. |
| digital marketing for medical practice: Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment Eric Greenberg, Alexander Kates, 2013-09-06 THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed. |
| digital marketing for medical practice: Everybody Writes Ann Handley, 2014-09-15 Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. |
| digital marketing for medical practice: Clinic Success: A Doctor’s Guide to Starting and Growing Your Practice Dr. Kushal Jain, 2024-10-28 Clinic Success: A Doctor’s Guide to Starting and Growing Your Practice is an invaluable resource for medical professionals seeking to navigate the path from newly minted physician to successful practice owner. Authored by Dr. Kushal Jain, this comprehensive guide delves into the practical steps of building, managing, and growing a clinical practice in India, with insights into international standards. From choosing the right location and navigating legal regulations to understanding tax policies and implementing efficient operational strategies, this book covers it all. Designed to simplify complex processes, Clinic Success offers step-by-step instructions, essential checklists, flowcharts, and detailed tables to guide you at every stage. Learn about the factors that contribute to patient satisfaction, how to market your practice effectively, and ways to manage finances for sustainable growth. Whether you are an MBBS, BAMS, BHMS, MD, MS, BDS, or MDS graduate, or an experienced doctor looking to expand your services, this book provides essential knowledge tailored to meet the unique needs of Indian practitioners. Ideal for doctors who want to make a meaningful impact through their own practice, Clinic Success empowers you with knowledge on: Location Selection: Strategies for finding a clinic site with high accessibility, visibility, and patient demand. Leasing vs. Buying: Key insights on property investment and lease negotiation. Financial Management: Budgeting, tax planning, and financial health of your practice. Legal Essentials: A complete overview of zoning laws, licensing, and regulatory requirements. Patient-Centric Approach: Practical ways to build patient trust, manage records, and create a healing environment. Marketing Strategies: Tips on branding, digital presence, and referral management for optimal patient flow. With Clinic Success: A Doctor’s Guide to Starting and Growing Your Practice, build a solid foundation and thrive in today’s competitive healthcare landscape. Whether you aim to create a solo practice or multi-specialty clinic, this book provides actionable insights to help you turn your clinical dreams into reality. Keywords: clinical practice, healthcare management, starting a clinic, medical practice management, Indian healthcare regulations, doctor’s business guide, patient satisfaction, location strategy for clinics, lease negotiation, tax planning for doctors, medical practice growth, healthcare branding, patient retention, healthcare entrepreneurship. |
| digital marketing for medical practice: The Patient Will See You Now Eric Topol, 2016-10-25 The essential guide by one of America's leading doctors to how digital technology enables all of us to take charge of our health A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear the doctor will see you now-but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical. In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, shows why medicine does not have to be that way. Instead, you could use your smartphone to get rapid test results from one drop of blood, monitor your vital signs both day and night, and use an artificially intelligent algorithm to receive a diagnosis without having to see a doctor, all at a small fraction of the cost imposed by our modern healthcare system. The change is powered by what Topol calls medicine's Gutenberg moment. Much as the printing press took learning out of the hands of a priestly class, the mobile internet is doing the same for medicine, giving us unprecedented control over our healthcare. With smartphones in hand, we are no longer beholden to an impersonal and paternalistic system in which doctor knows best. Medicine has been digitized, Topol argues; now it will be democratized. Computers will replace physicians for many diagnostic tasks, citizen science will give rise to citizen medicine, and enormous data sets will give us new means to attack conditions that have long been incurable. Massive, open, online medicine, where diagnostics are done by Facebook-like comparisons of medical profiles, will enable real-time, real-world research on massive populations. There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result-better, cheaper, and more human health care-will be worth it. Provocative and engrossing, The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us. |
| digital marketing for medical practice: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2012-10-12 Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. |
| digital marketing for medical practice: Health Professions Education Institute of Medicine, Board on Health Care Services, Committee on the Health Professions Education Summit, 2003-07-01 The Institute of Medicine study Crossing the Quality Chasm (2001) recommended that an interdisciplinary summit be held to further reform of health professions education in order to enhance quality and patient safety. Health Professions Education: A Bridge to Quality is the follow up to that summit, held in June 2002, where 150 participants across disciplines and occupations developed ideas about how to integrate a core set of competencies into health professions education. These core competencies include patient-centered care, interdisciplinary teams, evidence-based practice, quality improvement, and informatics. This book recommends a mix of approaches to health education improvement, including those related to oversight processes, the training environment, research, public reporting, and leadership. Educators, administrators, and health professionals can use this book to help achieve an approach to education that better prepares clinicians to meet both the needs of patients and the requirements of a changing health care system. |
| digital marketing for medical practice: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing for medical practice: Direct and Digital Marketing in Practice Brian Thomas, Matthew Housden, 2017-06-29 Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age. |
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| digital marketing for medical practice: The Business Basics of Building and Managing a Healthcare Practice Neil Baum, Marc J. Kahn, 2019-11-20 This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance. The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions. |
| digital marketing for medical practice: Digital Communication in Medical Practice Nancy B. Finn, William F. Bria, 2009-04-09 Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient information and make it accessible for review and easy to update by both doctors and patients. The text emphasizes on how the use of email and the internet will help patients to schedule appointments, access test results and research healthcare options. In addition, topics discussed include stories on how simple everyday telemedicine tools, such as telephones with cameras attached, enable doctors and nurses to carry on conversations with patients who are homebound and need daily monitoring. The text addresses the legislative initiatives that will protect physician and patients from the unauthorized access to medical records as well as discussing how e-prescribing doctor/pharmacist teams and automated databases help patients manage their medications more effectively. Case studies are also provided to illustrate real life situations showing how this technology is deployed and why it is so critical to healthcare. |
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