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| digital signage for internal communication: Unleashing the Power of Digital Signage Keith Kelsen, 2012-11-12 Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of The Experience Economy and Authenticity |
| digital signage for internal communication: Internal Communication Strategy Rachel Miller, 2024-04-03 Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication. |
| digital signage for internal communication: Communication Technology Update and Fundamentals August E. Grant, Jennifer Harman Meadows, 2012 Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies. New to this edition: New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of communication technology New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence. As always, every chapter is updated to reflect the latest trends on the topic Brand new! Instructor's manual with testbank and sample syllabus (cw.routledge.com/textbooks/instructordownload/) Companion website--brand new for this edition, including chapter-by-chapter additional coverage of technologies and further resources (commtechupdate.weebly.com) |
| digital signage for internal communication: Digital Signage Broadcasting Lars-Ingemar Lundstrom, 2013-05-02 Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage. |
| digital signage for internal communication: Exploring Internal Communication Kevin Ruck, 2019-12-06 Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike. |
| digital signage for internal communication: Influential Internal Communication Jenni Field, 2021-04-03 Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board. |
| digital signage for internal communication: Information and Communication Technologies in Organizations and Society Francesca Ricciardi, Antoine Harfouche, 2016-02-02 This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society. It adopts an inter-disciplinary approach, allowing for the integration of contributions from various disciplines such as information systems, organizational studies, marketing, accounting, and social sciences. This book offers valuable insights not only for scholars, but also for practitioners, managers, and policy makers. The book is a compilation of the best research papers – originally double blind, peer-reviewed contributions – presented at the ICTO 2015 conference held in Paris. |
| digital signage for internal communication: Signage - Spatial Orientation Beate Kling, Torsten Krüger, 2013-06-03 Interdisciplinary work at the gateway to design |
| digital signage for internal communication: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management Pantea Foroudi, |
| digital signage for internal communication: Financial Services and General Government Appropriations for 2016 United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government, 2015 |
| digital signage for internal communication: Financial Services and General Government Appropriations for 2016: Consumer Product Safety Commission; Federal Communications Commission; Securities and Exchange Commission; Statements for the record United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government, 2015 |
| digital signage for internal communication: Unleashing the Power of Digital Signage Keith Kelsen, 2012-11-12 Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of The Experience Economy and Authenticity |
| digital signage for internal communication: CPTED and Traditional Security Countermeasures Lawrence Fennelly, Marianna Perry, 2018-04-17 CTPED and Traditional Security Countermeasures: 150 Things You Should Know is a handy reference for both seasoned professionals and those just starting out in security and law enforcement. Crime Prevention Through Environmental Design (CPTED) is a foundational concept to physical security and can be incorporated widely in security policies, plans, and procedures. It has proven effective over the many years insofar as building and campus design, security architecture, and creating an overall security culture in any workplace. The authors have collected a broad array of topics together, garnered through their many years of real-world experience in the field. Security solutions that address a wide range of physical security challenges are presented in an easy to follow format. Security practitioners and law enforcement professionals alike will find practical tips to understand and manage their security program, including access control, target hardening, command and control, physical security protections, and visitor management, among a myriad of other topics. This will be a must-have reference for professionals looking for real-world recommendations for physical security solutions. |
| digital signage for internal communication: Machine Learning and Optimization Techniques for Automotive Cyber-Physical Systems Vipin Kumar Kukkala, Sudeep Pasricha, 2023-10-03 This book provides comprehensive coverage of various solutions that address issues related to real-time performance, security, and robustness in emerging automotive platforms. The authors discuss recent advances towards the goal of enabling reliable, secure, and robust, time-critical automotive cyber-physical systems, using advanced optimization and machine learning techniques. The focus is on presenting state-of-the-art solutions to various challenges including real-time data scheduling, secure communication within and outside the vehicle, tolerance to faults, optimizing the use of resource-constrained automotive ECUs, intrusion detection, and developing robust perception and control techniques for increasingly autonomous vehicles. |
| digital signage for internal communication: Knowledge Services Guy St. Clair, 2016-11-07 Knowledge services converges information management, knowledge management (KM), and strategic learning into a single enterprise-wide discipline for the benefit of the business or organization in which it is practiced. As the acknowledged framework for strategic knowledge management, knowledge services—the responsibility of the knowledge strategist—leads to excellence in knowledge sharing and ultimately to shaping the organization as a knowledge culture. Knowledge Services: A Strategic Framework for the 21st Century Organization provides guidance for the knowledge strategist and is designed specifically to serve as a reference for that management employee, and for those seeking to become knowledge strategists. |
| digital signage for internal communication: Digital World- HR Digital Transformation Bander Abudawood , At the heart of the fourth industrial revolution, technology is no longer a good to have but a must-have. This is true especially in facets of our daily lives that involve optimizing people’s experiences. A priority is placed upon the workplace, where people spend a third of their lifetime, as research shows. This book will help us see the critical role technology plays in optimizing the Human Resource Department, through ensuring that systems, processes, and above all people are efficiently and effectively managed. |
| digital signage for internal communication: Mastering Business for Strategic Communicators Matthew W. Ragas, Ron Culp, 2017-11-14 Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders. |
| digital signage for internal communication: Public Relations Planning Edward T. Vieira, Jr., 2018-10-03 Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication. |
| digital signage for internal communication: Financial services and general government appropriations for 2018 United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government, 2017 |
| digital signage for internal communication: A Mathematical Approach to Human Resources Teena Mishra, 2024-01-19 This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts. |
| digital signage for internal communication: Building a Culture of Inclusivity Priya Bates, Advita Patel, 2023-06-03 Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book provides a roadmap to manage tangible change consistently throughout the year and techniques that avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop effective deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them drive the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategies. Written by two experienced Internal Communication Professionals, this book will help you understand how to construct and sustain an inclusive workplace where progress leads to results. |
| digital signage for internal communication: The New Rules of Marketing and PR David Meerman Scott, 2020-04-28 The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. |
| digital signage for internal communication: The Public Relations Handbook Robert L. Dilenschneider, 2022-02-15 To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers. |
| digital signage for internal communication: Becoming a Global Chief Security Executive Officer Roland Cloutier, 2015-10-13 Becoming a Global Chief Security Executive Officer provides tangible, proven, and practical approaches to optimizing the security leader's ability to lead both today's, and tomorrow's, multidisciplined security, risk, and privacy function. The need for well-trained and effective executives who focus on business security, risk, and privacy has exponentially increased as the critical underpinnings of today's businesses rely more and more on their ability to ensure the effective operation and availability of business processes and technology. Cyberattacks, e-crime, intellectual property theft, and operating globally requires sustainable security programs and operations led by executives who cannot only adapt to today's requirements, but also focus on the future. The book provides foundational and practical methods for creating teams, organizations, services, and operations for today's—and tomorrow's—physical and information converged security program, also teaching the principles for alignment to the business, risk management and mitigation strategies, and how to create momentum in business operations protection. - Demonstrates how to develop a security program's business mission - Provides practical approaches to organizational design for immediate business impact utilizing the converged security model - Offers insights into what a business, and its board, want, need, and expect from their security executives - Covers the 5 Steps to Operational Effectiveness: Cybersecurity – Corporate Security – Operational Risk – Controls Assurance – Client Focus - Provides templates and checklists for strategy design, program development, measurements and efficacy assurance |
| digital signage for internal communication: Financial Services and General Government Appropriations for 2017: Department of the Treasury FY 2017 budget justifications United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government, 2016 |
| digital signage for internal communication: Localizing Employee Communications Ray Walsh, 2019-12-20 Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index |
| digital signage for internal communication: Mastering Cybersecurity Foundations Robert Johnson, 2024-10-28 Mastering Cybersecurity Foundations: Building Resilience in a Digital World is a comprehensive guide designed to equip readers with essential knowledge and skills to navigate the complex field of cybersecurity. This book delves into the core concepts and practical strategies necessary to safeguard digital assets and systems against the myriad of cyber threats that pervade today’s technological landscape. From understanding the basic principles of information security and the evolving digital threat landscape to implementing robust defensive measures and cultivating a security-first mindset, this text covers a broad spectrum of cybersecurity topics with precision and depth. Each chapter is meticulously structured to enrich the reader’s understanding, making complex topics accessible to beginners and valuable to seasoned professionals alike. By blending theoretical underpinnings with real-world applications, the book provides actionable insights into modern protective strategies—such as cryptography, network security, and application security—while also addressing emerging challenges in identity management and incident response. Whether you are aiming to bolster your foundational knowledge or seeking to enhance your organization's security posture, this book serves as an invaluable resource in building resilience within an increasingly digital world. |
| digital signage for internal communication: Managing for Development Results Asian Development Bank, 2012-04-01 This study assesses the achievement of the Asian Development Bank (ADB) in mainstreaming the Managing for Development Results agenda within ADB, with a view to track progress, identify lessons, and make recommendations for ensuring better development effectiveness of operations in the future. |
| digital signage for internal communication: Internal Communications Liam FitzPatrick, Klavs Valskov, 2014-08-03 Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers. |
| digital signage for internal communication: Digital Darwinism Tom Goodwin, 2018-04-03 Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about digital are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism. |
| digital signage for internal communication: Communication For Professionals ANATH LEE WALES, 2024 Book Description: Unlock the power of effective communication with Communication for Professionals, the second instalment in the Business Professionalism series by Anath Lee Wales. This essential guide is designed to elevate your communication skills, providing you with the tools needed to thrive in the modern business world. In this comprehensive book, you'll explore: Introduction to Business Communication: Learn the foundational concepts, including Encoder/Decoder Responsibilities, Medium vs. Channel, Barriers to Communication, Strategies for Overcoming Barriers, and the dynamics of Verbal vs. Non-verbal Communication. Structuring Business Communication: Understand the structure and lines of communication within an organization, define your message, analyze your audience, and learn how to effectively structure your communication. Developing a Business Writing Style: Discover the roles of written communication, characteristics of good written communication, and strategies to develop an effective writing style. Types of Business Writing: Master various business writing formats, including Business Letters, Memos, Reports, Emails, and Online Communication Etiquette, ensuring you can handle any writing scenario with confidence. Writing for Special Circumstances: Gain insights into tactful writing, delivering bad news, and crafting persuasive messages tailored to specific contexts. Developing Oral Communication Skills: Enhance your face-to-face interactions with guidelines for effective oral communication, speech delivery, and active listening. Doing Business on the Telephone: Learn the nuances of telephone etiquette, handling difficult callers, and leading effective business conversations over the phone. Non-verbal Communication: Understand the importance of body language, physical contact, and presenting a professional image in business settings. Proxemics: Explore the impact of space, distance, territoriality, crowding, and privacy on business communication. Developing Effective Presentation Skills: Prepare for public speaking with tips on managing presentation anxiety, using visual aids, and leveraging technology for impactful presentations. Conflict and Disagreement in Business Communication: Learn about conflict resolution values and styles, and strategies for managing cross-cultural communication challenges. Communication for Professionals is your definitive guide to mastering the art of business communication. Whether you are a seasoned professional or just starting your career, this book provides the essential knowledge and skills to communicate effectively and confidently in any professional setting. |
| digital signage for internal communication: Press Office. English for PR. Современная пресс-служба. Английский язык для бакалавров по направлению «Реклама и связи с общественностью» Марина Бовтенко, 2022-01-29 Пособие по английскому языку для специальных целей предназначено для студентов, специализирующихся в области рекламы и связей с общественностью. Содержание пособия охватывает основные темы курса «Современная пресс-служба», изучаемого студентами на русском языке. Пособие содержит систему текстов и заданий, направленных на усвоение специальной терминологиии и развитие навыков чтения неадаптированной специальной литературы и профессиональной коммуникации на английском языке. |
| digital signage for internal communication: Software Technologies for Embedded and Ubiquitous Systems Sang Lyul Min, Robert Pettit, Theo Ungerer, 2010-10-05 The 8th IFIP Workshop on Software Technologies for Embedded and Ubiq- tous Systems (SEUS 2010) in Waidhofen/Ybbs, Austria, October 13-15, 2010, succeeded the seven previous workshops in Newport Beach, USA (2009); Capri, Italy (2008); Santorini, Greece (2007); Gyeongju, Korea (2006); Seattle, USA (2005); Vienna, Austria (2004); and Hokodate, Japan (2003); installing SEUS as a successfully established workshop in the ?eld of embedded and ubiquitous systems. SEUS 2010 continued the tradition of fostering cross-community scienti?c excellence and establishing strong links between research and industry. SEUS 2010 provided a forum where researchers and practitioners with substantial - periences and serious interests in advancing the state of the art and the state of practice in the ?eld of embedded and ubiquitous computing systems gathered with the goal of fostering new ideas, collaborations, and technologies. The c- tributions in this volume present advances in integrating the ?elds of embedded computing and ubiquitous systems. The call for papers attracted 30 submissions from all around the world. Each submission was assigned to at least four members of the Program Committee for review. The Program Committee decided to accept 21 papers, which were arranged in eight sessions. The accepted papers are from Austria, Denmark, France, Germany, Italy, Japan, Korea, Portugal, Taiwan, UK, and USA. Two keynotes complemented the strong technical program. |
| digital signage for internal communication: Departments of Transportation, and Housing and Urban Development, and Related Agencies Appropriations for 2014 United States. Congress. House. Committee on Appropriations. Subcommittee on Transportation, Housing and Urban Development, and Related Agencies, 2013 |
| digital signage for internal communication: Digital Transformation in the Cultural Heritage Sector Tiziana Russo Spena, Francesco Bifulco, 2021-03-25 This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. |
| digital signage for internal communication: An Introduction to Inclusive Healthcare Design Kiwana T. McClung, Denise M. Linton, 2024-07-02 An Introduction to Inclusive Healthcare Design is a comprehensive guide to the design and facilitation of safe, healthy, equitable, and inclusive healthcare settings across a variety of scales. The book informs healthcare professionals, healthcare administrators, planners, designers in the healthcare sector, design students, and faculty about best practices and considerations for inclusive design. The primary theme for the book is design for all – considering the design of healthcare spaces through the lenses of inclusivity and social equity. Part 1 presents the reader with an overview of the variety of locations and types of healthcare settings. Part 2 provides a comprehensive overview of the principles of equitable and inclusive healthcare design and considers how these principles can be applied to the range of settings laid out in Part 1. The authors consider inclusivity-supportive infrastructure in primary and ancillary spaces within healthcare settings. Part 3 envisions the future of inclusive healthcare design, considering the integration of virtual reality and artificial intelligence, as well as addressing the ever more relevant issue of healthcare provision in settings at risk of natural disasters. |
| digital signage for internal communication: The Trusted Advisor David H. Maister, Robert Galford, Charles Green, 2012-12-11 Beside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy? They all have the inside track on the indispensable Trusted Advisor model for client relationships, created by renowned experts Charles Green and Robert Galford. Now Green and Galford have teamed up with the acclaimed David Maister in order to help their latest high-profile, fast-forward client: you. In this straightforward guide, Maister, Green and Galford show readers that the key to professional success goes well beyond technical mastery or expertise. Today, it's all about the vital ability to earn the client's trust and thereby win the ability to influence them. In these high risk times, trust is more valuable than gold. With this critical, highly detailed and accessible resource, readers will learn the five crucial steps for developing, managing and improving client confidence. For both emerging and established entrepreneurs and consultants, THE TRUSTED ADVISOR is the first truly indispensable business book of the decade. |
| digital signage for internal communication: Engaging Employees through Strategic Communication Mark Dollins, Jon Stemmle, 2021-10-01 Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications. |
| digital signage for internal communication: Broadcasting in Japan Hitoshi Mitomo, Mikio Kimura, 2022-11-14 This book provides an analysis of the various challenges and opportunities facing the Japanese broadcasting industry. It is the first book in English that explores how Japanese broadcasting, especially commercial broadcasting, fulfills its social mission under the threat of the increased popularity of Internet-based media services as it reexamines the role and nature of broadcasting. During a series of disasters and the spread of the new coronavirus in Japan, while varied media connected people and supported socio-economic activities, broadcasting continued to be the most trusted. However, as Internet media attract increasing attention, the trend in broadcast viewership is downward. Commercial broadcasting, in particular, will be strongly affected by that trend and the impact of the shrinking population. Recognizing that such dramatic technological and environmental changes are under way, in addition to the eleven researchers participating in the visiting researcher committee at the Research Institute of the Japan Commercial Broadcasters Association (JBA), four research collaborators and the secretariat (director of the JBA) have contributed to this book. They have taken up issues related to challenges and opportunities for the broadcasting industry based on their respective areas of awareness of the problems, including policies for broadcasting, fake news, disaster responses, viewer trust in television programs, competition with Internet-based services, and the business model for broadcasting. |
| digital signage for internal communication: The New Rules of Marketing & PR David Meerman Scott, 2024-08-15 The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. |
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