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| digital marketing portfolio template: Designing a Digital Portfolio Cynthia Baron, 2010 Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd. |
| digital marketing portfolio template: Digital Marketing Rajan Gupta, Supriya Madan, 2022-08-30 Establish your digital presence - Advertise, analyze, and optimize KEY FEATURES ● Comprehensive coverage of different aspects of Digital Marketing and its future potential. ● Get to know about use of social media and mobile devices for marketing efforts. ● Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered. DESCRIPTION The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing. WHAT YOU WILL LEARN ● Know the difference between the outcome of traditional marketing and digital marketing. ● Make use of social media marketing for products promotion. ● Explore the potential of search engine optimization for brand/product visibility. ● Use Facebook, Twitter and Instagram for wide audience outreach. ● Work around Google Analytics for measuring success of advertisement campaign. WHO THIS BOOK IS FOR This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know. TABLE OF CONTENTS 1. Digital Marketing 2. Internet Marketing 3. Search Engine Advertising 4. Social Media Marketing 5. Facebook Marketing 6. LinkedIn Marketing 7. Twitter Marketing 8. Emerging Platforms 9. Marketing on the Go – Mobile Marketing 10. Search Engine Optimization (SEO) 11. Web Analytics 12. Modern Day Digital Marketing |
| digital marketing portfolio template: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing portfolio template: Modern B2B Marketing David Sweenor, Kalyan Ramanathan, 2023-05-21 There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don’t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing. Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. If you want to gain a competitive advantage in today’s fast-paced digital world, this TinyTechGuide™ is for you! Remember, it’s not the tech that’s tiny, just the book!™ |
| digital marketing portfolio template: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing portfolio template: Start With Why Simon Sinek, 2011-10-06 THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.' |
| digital marketing portfolio template: Digital Marketing in the Zone David Reske, 2017-06-09 In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing. |
| digital marketing portfolio template: The Irresistible Consultant's Guide to Winning Clients David A. Fields, 2017-03-21 This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers |
| digital marketing portfolio template: Fashion Portfolio Anna Kiper, 2016-10-01 The book takes the reader through all the major steps of fashion portfolio creation. It features the main components of the design process from the identification of inspiration sources and fashion trends research to conceptualization of a complete fashion collection. The topics covered include mood/fabric boards development, creation of original and innovative textiles as well as fashion silhouettes and garment details development through extensive research, quick design sketching, fabric manipulation, and draping experimentation. Great original designs and illustrations by the author as well as design sketch samples by established designers are provided throughout. There are samples of sketchbooks from professional and emerging fashion artists. The book provides some insight from established fashion and accessories designers on the highlights and challenges of the creative process. It is a great professional reference for techniques in the portfolio development. A beautiful but practical book that provides useful techniques and helps the reader get inside the mind of the designer. |
| digital marketing portfolio template: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing portfolio template: eMarketing eXcellence PR Smith, Dave Chaffey, 2012-10-12 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design. |
| digital marketing portfolio template: Don't Pay for Your MBA Laurie Pickard, 2017-11-02 Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost! |
| digital marketing portfolio template: Stand Out Denise Anderson, 2015-12-28 The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print leave-behinds Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... in the trenches insights from recent graduates... all you need to get where you want to go! |
| digital marketing portfolio template: 625+ Easy Digital Product Ideas For Earning Passive Income While You Sleep Om Prakash Saini, 2024-02-16 Embark on a journey of endless possibilities with 625+ Easy Digital Product Ideas For Earning Passive Income While You Sleep. This book is your ultimate guide to unlocking the world of online entrepreneurship without breaking a sweat. Packed with over 625 simple and lucrative digital product ideas, it covers a wide range of categories like Ebooks and Written Content, Online Courses, Printables, Stock Photos, Videos, Audio Products, Software, 3D Models, Web Development Resources, and more. Whether you're a seasoned digital entrepreneur or a newbie looking to make money while you snooze, this book has something for everyone. Dive into the realm of passive income and discover how to turn your creativity into cash. From crafting engaging Ebooks to developing user-friendly applications, the book is a treasure trove of inspiration. With clear and accessible language, it breaks down complex ideas, making it perfect for anyone ready to take the leap into the world of online income. Don't just dream about financial freedom – make it a reality with 625+ Easy Digital Product Ideas For Earning Passive Income While You Sleep. Your journey to success starts now! |
| digital marketing portfolio template: Template-based Management Uwe G. Seebacher, 2020-10-29 The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice. |
| digital marketing portfolio template: Principles of Marketing for a Digital Age Tracy L. Tuten, 2019-12-28 This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age. |
| digital marketing portfolio template: Marketing Strategies for Real Estate Photography Steven Ungermann, 2020-07-04 One of the biggest problems that real estate photographers have once they have set up their business as a legal entity, obtained all the right equipment and perfected their technique is obtaining new clients. Clients and customers are the lifeblood of any business, but how do you obtain new clients after starting your business? By developing and executing a strategic marketing plan tailored to your business. This short guide has been written to help real estate photographers develop their marketing plan and assist with winning new business. It includes a series of digital and direct marketing strategies along with useful tips and lessons the author has learned from his own experiences that can save you time and money when growing your business. A marketing action plan template has been included to help photographers execute the strategies learned in this guide book. These marketing strategies are an extract from the author's best-selling book ‘The Business of Real Estate Photography’, which is part of a two-book series. |
| digital marketing portfolio template: The Small Business Online Marketing Handbook Annie Tsai, 2013-10-08 The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and do this now advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how. |
| digital marketing portfolio template: Digital Modeling William Vaughan, 2011-12-27 Professional modeling is the foundation of every aspect of the 3D production pipeline and is essential to the success of any 3D computer graphics project. [digital] Modeling is unlike any other modeling book you’ve seen—it gets to the core of what it takes to create efficient production-ready models and demystifies the process of producing realistic and jaw-dropping graphics. Taking a software-neutral approach, it teaches you the essential skills and concepts that you can apply to modeling in any industry 3D software, such as 3ds Max, LightWave 3D, Maya, Modo, Silo, XSI, ZBrush and other leading programs. Modelers, animators, texture artists, and technical directors can all benefit from the valuable information covered in this jam-packed guide containing years of industry knowledge. Simply put, if you work in 3D, you must have this book. In this inspiring and informative guide to modeling, industry veteran William Vaughan teaches you how to: Master modeling techniques to produce professional results in any 3D application Use the tools of a professional digital modeler Control your models polygon-count as well as polygon-flow Create both organic and hard surface models Understand a modeler’s role in a production environment Gain the knowledge to land a job in the industry as a digital modeler Model using specific tools such as LightWave and 3ds Max in over 6 hours of video training in the accompanying downloadable lesson files (see below for details) And much more! All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for Where are the lesson files? Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear. |
| digital marketing portfolio template: How to Measure Digital Marketing L. Flores, 2013-12-15 Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. |
| digital marketing portfolio template: Strategize: Product Strategy and Product Roadmap Practices for the Digital Age Roman Pichler, 2022-09-07 Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners. Steve Johnson, Founder at Under10 Consulting. Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list. Marc Abraham, Senior Group Product Manager at Intercom. |
| digital marketing portfolio template: The IT4ITTM Standard, Version 3.0 The Open Group, 2022-12-14 This publication is the specification of The Open Group IT4IT Standard, Version 3.0, a standard of The Open Group. It describes a reference architecture that can be used to manage the business of Information Technology (IT) and the associated end-to-end lifecycle management of Digital Products. It is intended to provide a prescriptive Target Architecture and clear guidance for the transformation of existing technology management practices for a faster, scalable, automated, and practical approach to deploying product-based investment models and providing an unprecedented level of operational control and measurable value. This foundational IT4IT Reference Architecture is independent of specific technologies, vendors, organization structures, process models, and methodologies. It can be mapped to any existing technology landscape. It is flexible enough to accommodate the continuing evolution of operational and management paradigms for technology. It addresses every Digital Product lifecycle phase from investment decision-making to end-of-life. The IT4IT Standard addresses a critical gap in the Digital Transformation toolkit: the need for a unifying architectural model that describes and connects the capabilities, value streams, functions, and operational data needed to manage a Digital Product Portfolio at scale. The IT4IT Standard provides an approach to making digital investment decisions and managing digital outcomes that is particularly useful for: • C-level executives responsible for Digital Transformation, as a top-down view of digital value creation • Product Managers and Product Marketing Managers whose portfolios include significant digital content, as a way to integrate marketing priorities with product delivery practices • Governance, risk, and compliance practitioners, as a guide to controlling a modern digital landscape • Enterprise and IT Architects, as a template for IT tool rationalization and for governing end-to-end technology management architectures • Technology buyers, as the basis for Requests for Information (RFIs) and Requests for Proposals (RFPs) and as a template for evaluating product completeness • Consultants and assessors, as a guide for evaluating current practice against a well-defined standard • Technology vendors, as a guide for product design and customer integrations • Technical support staff, as a guide for automating and scaling up support services to deal with modern technology deployment velocity |
| digital marketing portfolio template: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing portfolio template: PANDUAN LENGKAP DIGITAL MARKETING Dr. Feri Sulianta, M.T., 2023-02-23 Digital Marketing, strategi pemasaran masa kini dalam mempromosikan produk atau layanan, dan personal brand menggunakan saluran distribusi digital yang akan menciptakan peluang, bahkan hasilnya dapat dirasakan dalam jangka waktu singkat. Digital Marketing adalah ilmu mahal yang membutuhkan upaya, waktu, pengalaman, dan pembaharuan terus-menerus seiring perkembangan teknologi dan perubahan zaman. Melalui buku ini, pengetahuan digital marketing akan diungkapkan pada Anda dan dapat segera Anda praktikkan untuk kebutuhan bisnis, perusahaan, atau personal branding. Buku ini secara lengkap membahas: • Dasar Pemasaran Digital • Konsep Search Engine Optimization • Pedoman Mesin Pencari • Kiat Meningkatkan Popularitas Online • Kelola Komunitas Online • Strategi E-mail Marketing • Teknik Memberdayakan Konten Digital • SEO Terintegrasi untuk Bisnis • Implementasi SEO dan Teknik Berpromosi |
| digital marketing portfolio template: Developing and Maintaining a Design-Tech Portfolio: A Guide for Theatre, Film & TV Rafael Jaen, 2014-06-20 This book is a practical guide to aid in the process of creating, developing and presenting successful Theatre/TV/Film design/technology portfolios in the fields of scenery, costumes, lighting and sound. The book will consist of four sections or chapters. The first section is dedicated to the realization of effective portfolio showcases and it will identify materials and techniques used to produce them. This chapter will also identify specific requirements by discipline including scenery, costumes, lighting and sound and will cover the different portfolio requirements to apply for graduate school, jobs in the field, professional organizations and for promotional purposes. The second section is dedicated to the development and use of digital portfolios and it will look at the different software used in this area. The third chapter is about presentation and marketing and it will describe how to develop personal presentation techniques, resume, business card, and web pages. Finally, the fourth section offers key information in regards to the maintenance and updating of portfolios. Each chapter will feature real samples from the professional field and a page of do's and don'ts with comments from experts in each design-tech discipline. |
| digital marketing portfolio template: Strategic Social Media Management Karen E. Sutherland, |
| digital marketing portfolio template: Is Your Company Ready for Cloud Pamela K. Isom, Kerrie Holley, 2012-06-21 “This book successfully addresses the approach for adopting cloud into organizations (small and large), realizing that every application may not be a fit for a cloud environment. The writer does an excellent job of integrating cloud into the approach for an enterprise architecture and drilling down into how to evaluate cloud in its variety of implementation techniques, along with the benefits and drawbacks of each.” — Sue Miller-Sylvia, IBM Fellow and Vice President, Application Innovation Services, IBM Global Business Services Make the Right Cloud Adoption and Deployment Decisions for Your Business This is the first complete guide to cloud decision making for senior executives in both technology and non-technology roles. IBM® Global Business Services® Executive Architect Pamela K. Isom and IBM Fellow Kerrie Holley present practical business cases, vignettes, and techniques to help you understand when cloud investments make sense and when they don’t. You’ll find decision models that are anchored with practical experiences and lessons to guide your decision making, best practices for leveraging investments you’ve already made, and expert assistance with every aspect of the cloud transition. Drawing on their extensive experience working with enterprise clients, Isom and Holley show how to integrate both business and technical considerations, set the right priorities, and successfully manage everything from security and performance to governance. Whatever your company’s size, industry, or challenges, this book will help you drive maximum business value from the cloud—on your terms and on your timeline. Coverage includes Assessing the business value of a cloud adoption strategy based on 10 specific expectations Gaining more value by incorporating cloud into enterprise architecture Implementing cloud when you don’t already have an enterprise architecture Fully understanding the financial implications of cloud-based strategies and technologies Incorporating cloud in environments that have already adopted Service Oriented Architecture (SOA) Selecting components of your cloud portfolio, including elements of larger outsourced or managed solutions Governing cloud as part of your overall organizational landscape Systematically recognizing and mitigating cloud adoption risks, including security, cost, and performance Planning the transition: retiring legacy applications, transforming business processes, and selecting partners Anticipating and guiding the use of cloud business patterns, trends, and technologies |
| digital marketing portfolio template: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| digital marketing portfolio template: The Fundamental of Digital Marketing Andreas Agung, 2021-06-21 Bagaimana membuat website tanpa membutuhkan keahlian coding sama sekali, tips-tips penting dalam memberikan nama domain website, esensi penting dalam sebuah landing page. - Panduan SEO. Bagaimana membuat website bertengger di halaman 1 Google dengan menerapkan 3 Langkah Fundamental SEO. - Bagaimana membangun aset digital yang dapat mendatangkan leads/calon pembeli secara otomatis terus-menerus dengan sendirinya. - Digital Ads. Bagaimana menjalankan FB Ads dan IG Ads dari nol. Panduan tentang struktur iklan dan berbagai tipe iklan sesuai dengan tujuan beriklannya. Penjelasan tentang targeting iklan hingga retargeting-nya. Termasuk pixel, custom audience, lookalike audience, tracking tombol website. - 5 prinsip mengelola akun sosial media. Tipe-tipe konten di sosial media dalam rangka meningkatkan engagement dengan pemirsa. - Strategi list building dan email marketing. Bagaimana membangun database secara digital demi kepentingan bisnis jangka panjang. - Panduan cyber security praktis. Bagaimana memproteksi website dan seluruh akun penting yang dimiliki untuk dapat mengantisipasi kejahatan cyber dan meningkatkan keamanan di dunia digital. Dan yang menariknya lagi, disediakan akses ke lebih dari 100 video tutorial secara totalnya. Yang dapat Anda Akses di mana saja dan kapan saja. Anda bisa langsung praktik! |
| digital marketing portfolio template: Exactly What to Say Phil Jones, 2020-03-10 Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. |
| digital marketing portfolio template: 12 Point Method Product Centric Model Porkkovan Elangovan, 2024-09-20 Digital transformation is a daunting journey for many organizations. 12 Point Method Product-Centric Model: Operationalization guide to accelerate, differentiate and grow business is here to change that. It serves as your comprehensive guide to successfully shifting from a project-focused approach to a dynamic, product-centric model. Written in a narrative style with real-time industry examples, it unfolds through the eyes of an Enterprise Transformation Coach who has firsthand experience in steering a retail giant through this transformative journey. From the initial challenge of convincing senior leadership to the detailed implementation across their retail operations, this guide covers it all. It's a collection of engaging, insightful conversations with everyone from CXOs to dynamic middle managers and hands-on team members. This approach makes the often complex concepts of a product-centric transformation both approachable and relatable.Drawing on the principles of SAFe and other leading industry practices, this book introduces the 12 Point Method framework— a tailored blueprint designed to shepherd organizations through their digital evolution. As the narrative unfolds, it also incorporates compelling real-world examples from various industries, including Banking, Insurance, Healthcare, and more, making it a comprehensive resource for any organization aiming to achieve digital excellence. This book is for every business leader, technology leader and to every professional who is in the business of developing solutions. It gives us the path to reset our mindset in living agility in solution building. It is a book for those who would like to adopt Agile as their primary development approach. - Anand Murthy Raj, SPCT, Asia’s first SAFe Fellow, Gladwell India |
| digital marketing portfolio template: How Mamas Love Their Babies Juniper Fitzgerald, 2021-08-17 Illustrating the myriad ways that mothers provide for their children—piloting airplanes, washing floors, or dancing at a strip club—this book is the first to depict a sex-worker parent. It provides an expanded notion of working mothers and challenges the idea that only some jobs result in good parenting. We’re reminded that, while every mama’s work looks different, every mama works to make their baby’s world better. |
| digital marketing portfolio template: Habits of the $5000 Freelance Copywriter Joanna Wiebe, 2023-08-22 Without solid habits, you’re left with a fly-by-the-seat-of-your-pants approach to building your freelance copywriting business. Yes, it's tempting. And it may even seem easier - in the short term. But an unpredictable approach is the fast track to an unpredictable grind. And that’s not the kind of freelancing life you signed up for. You want consistent $5K months and a freelance business you actually enjoy. Which means you need to focus on your habits. And that's why Joanna Wiebe isn't just showing you how to build a $5K freelance writing business. She's also walking you through exercises that will help you develop the habits of $5K earners. And she should know! She’s coached 100s of freelance copywriters - and taught 1000s more - as the founder of Copyhackers and the original conversion copywriter. Habits of the $5K Freelance Copywriter Workbook is perfect for you if even TWO of the following are true for you: • You often wonder how freelance copywriters keep a steady stream of clients. • You're not sure when to work on your business versus in your business. • You keep promising to create processes for your business. But you never do. • You're feeling guilty because you've been sacrificing family time, exercise and non-work activities to spend more hours on your business. • You see $5000 months as the next step in your business growth. Better habits mean better business. And the seven habits in this workbook will help you connect the dots between what you consistently do and the outcomes your business consistently sees. Discover: • The daily habit that helps freelancers attract good-fit clients, partnerships and collaborations (jump to page 6) • The profit-limiting tasks you must eliminate so you can work efficiently (that’s Habit #2) • The one task you need to add to your calendar each week (on page 35) • The overlooked but profitable way to build a business that continues to yield fruit years from now (Habit #4) • The unexpected enemy-turned-friend of successful freelance copywriters (on page 64) • The anti-business habit that’s good for your business • What successful business owners do that amateurs don't (Habit #7) The perfect companion as you grow your freelancing business! Get Habits of the $5K Freelance Copywriter Workbook before the price changes. |
| digital marketing portfolio template: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
| digital marketing portfolio template: Digital Marketing Content Creation: Engaging Your Target Audience John Lewis, 2023-09-16 Unleash the Digital Marketing Revolution! Are you ready to revolutionize your digital marketing game? Dive into the world of digital marketing and discover the strategies, tactics, and techniques that will take your business to the next level. With 5.18 billion internet users and 4.8 billion social media users worldwide, the digital landscape offers unprecedented opportunities to connect with your target audience. But success requires more than just a flashy website. It demands a clear path and a focus on what truly matters. In this book, you'll explore the role of content in digital marketing – the lifeblood that fuels interactions between businesses and their audience. Learn how to create compelling content that engages, educates, and entertains, transcending traditional advertising boundaries to build genuine connections and trust. Discover the power of compelling content in driving engagement and conversions. Captivate attention, create emotional connections, encourage interaction, and provide real value to your audience. By showcasing your expertise, integrating persuasive calls to action, and amplifying your reach through organic sharing, you'll unlock the full potential of your digital marketing efforts. Don't miss out on the digital marketing revolution. Invest your time and resources in crafting high-quality, unique, and valuable content that resonates with your audience. Get ready to engage, captivate, and convert with compelling content. It's time to make a lasting impact in the digital world. |
| digital marketing portfolio template: Style Joseph M. Williams, Gregory G. Colomb, 1995 This acclaimed book is a master teacher's tested program for turning clumsy prose into clear, powerful, and effective writing. A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality. |
| digital marketing portfolio template: Mega Stubborn Paul Kerr, 2015-09-09 Multiple sclerosis is the commonest chronic nerve disorder that occurs in young adults. It is characterised by progressive disability. The features of the disease include weakness, sensory disturbance, pain, and impairment of balance. Paul's book tells the story of the impact of the diagnosis of Multiple Sclerosis on a young fit man. It chronicles his determination to realise his potential in life by utilising his personal strengths and drawing on the ethos of 'smiling through adversity' that was instilled during his training as a Royal Marines Commando. I hope that his book will serve as an inspiration to all, but in particular to those who are challenged by multiple sclerosis or other chronic disease in early adult life. Sir Ranulph Fiennes |
| digital marketing portfolio template: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| digital marketing portfolio template: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
| digital marketing portfolio template: Developing Digital Marketing Park Thaichon, Vanessa Ratten, 2021-06-11 Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
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The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
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Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
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Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
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What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
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Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik …
