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| digital marketing for accountants: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Troy Waugh, 2004-04-26 Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results. —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today! |
| digital marketing for accountants: Internet Marketing Bible for Accountants Nick Pendrell, 2012 Discusses how to make the most of internet marketing techniques to promote your accounting firm. Discusses social media, building and improving your web site, newsletters, search engine optimisation and Google AdWords. |
| digital marketing for accountants: Digital Transformation in Accounting Richard Busulwa, Nina Evans, 2021-05-30 Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital technology advancements, digital disruption, and digital transformation on the accounting profession. Drawing on the latest research, this book: Unpacks dozens of digital technology advancements, explaining what they are and how they could be used to improve accounting practice. Discusses the impact of digital disruption and digital transformation on different accounting functions, roles, and activities. Integrates traditional accounting information systems concepts and contemporary digital business and digital transformation concepts. Includes a rich array of real-world case studies, simulated problems, quizzes, group and individual exercises, as well as supplementary electronic resources. Provides a framework and a set of tools to prepare the future accounting workforce for the era of digital disruption. This book is an invaluable resource for students on accounting, accounting information systems, and digital business courses, as well as for accountants, accounting educators, and accreditation / advocacy bodies. |
| digital marketing for accountants: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| digital marketing for accountants: Youtility for Accountants Jay Baer, Darren Root, 2014-03-11 Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry. |
| digital marketing for accountants: Customer Accounting Massimiliano Bonacchi, Paolo Perego, 2018-11-04 This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. |
| digital marketing for accountants: Digital Accounting Ashutosh Deshmukh, 2006-01-01 This volume provides a foundation in digital accounting by covering such fundamental topics as accounting software, XBRL (eXtensible Business Reporting Language), and EDI. The effects of the Internet and ERP on accounting are classified and presented for each accounting cycle, along with a comprehensive discussion of online controls. |
| digital marketing for accountants: Marketing for Accountants Barry Crockford, 2003 Written in an easy to read style, this book uniquely combines theory and practice to clearly explain the fundamental marketing concepts for non-marketing students. Each chapter offers exceptional learning elements and activities to help students develop their understanding of this interesting and challenging discipline. |
| digital marketing for accountants: Strategic Business Planning for Accountants Dimitris N. Chorafas, 2006-10-25 This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help in demonstrating how to innovate in order to overcome obstacles and cover new and evolving challenges.The book is divided into six parts : • part 1 focuses on the strategic plan, as master plan of the enterprise • part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing, and controlling • part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control • part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed • part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness• part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policyChief executives, operating officers, treasurers, financial officers, budget directors, accountants, auditors, product planners, marketing directors, and management accounting specialists will find this book of practical examples helpful to their decisions and to their work.* Shows the factors to consider when planning how to take your company to the next level, from identifying and making strategic choices to capital allocation and financial planning. All from a professional accountant's perspective and in their language* Full of case studies to help you relate your ideas to what other major companies have done before, including IBM, Delta Airlines, and Bloomberg - so you can learn from their success or failure* Shows why strategic cost control is good governance, why and how to account for the cost of risk and how IFRS relates to strategic accounting principles |
| digital marketing for accountants: Digital Marketing Rachel Killeen, 2018 |
| digital marketing for accountants: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money Jon Rognerud, 2008-03-13 Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place! |
| digital marketing for accountants: DIGITAL MARKETING. RACHEL. KILLEEN, 2018 |
| digital marketing for accountants: Sell Anything Online Anaita Sarkar, 2021-01-10 An actionable digital marketing playbook to help grow e-commerce businesses in Australia |
| digital marketing for accountants: The Marketing / Accounting Interface Robin Roslender, Richard M.S. Wilson, 2013-09-13 When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of specialised ears and generalised deafness, which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management. |
| digital marketing for accountants: Web Marketing That Works Adam Franklin, Toby Jenkins, 2014-03-17 Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now. |
| digital marketing for accountants: Strategic Innovative Marketing and Tourism Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, 2020-03-09 This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals. |
| digital marketing for accountants: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2015-07-03 WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC. |
| digital marketing for accountants: Throughput Accounting in a Hyperconnected World Oncioiu, Ionica, 2019-03-15 As economies globalize, the number and power of transnational companies increases, especially in developing countries. Relevant, reliable, and comparable financial information and a common business language are needed to ensure communication between all users of financial information. Throughput Accounting in a Hyperconnected World provides innovative insights into controversial debates regarding the configuration and use of accounting and finance information both internally within economic entities and through third parties. These debates underline the major responsibility of users when configuring accounting and finance models and thereby in modelling business information. The content within this publication covers risk analysis, social accounting, and entrepreneurial models and is designed for managers, accountants, risk managers, academics, researchers, practitioners, and students. |
| digital marketing for accountants: 97 Ways to Market Your Accountancy Business Lisa Newton, 2013-04-11 97 Ways To Market Your Accountancy Business is written for accountants & bookkeepers who are looking for ways in which they can market and promote their businesses. Nothing happens in a business until 'someone sells something' and this book will help you to think about how you can market your products and services so that customers beat a path to your front door.Award-winning entrepreneur and author, Lisa Newton started her own bookkeeping business in 2004 with just £150. Every penny was spent on marketing. The book outlines 97 ways to market your accountancy business in A-Z order, each way is given a rating from easy to difficult, and has an effectiveness score from 1 to 5, and a cost of low to high. Each method is also listed by rating, score and cost so you have a quick reference guide too. |
| digital marketing for accountants: Commonsense Direct & Digital Marketing Drayton Bird, 2007 Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns. |
| digital marketing for accountants: Strategic Connections Anne Baber, Lynne Waymon, Andre Alphonso, Jim Wylde, 2015-01-07 Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce. You will discover how to: Commit to a positive, proactive networking mindset Earn trust Boost their social acumen and increase their likeability Master conversational skills and deepen interactions Employ storytelling to make communications memorable Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks. |
| digital marketing for accountants: Professional Services Marketing Handbook Nigel Clark, 2015-04-03 The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development & Communications, Allen & Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker & McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker & McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service & Insight, Bird & Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D'aish, Business Relationship Director, MacRoberts LLP Dan O'Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White & Case LLP Amy Kingdon, Marketing & Communications Director, UK & Europe, Atkins Eleanor Campion, Communications Executive, UK & Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh |
| digital marketing for accountants: Digital Transformation and Innovative Services for Business and Learning Sandhu, Kamaljeet, 2020-06-26 In a world dependent on digital technologies, business corporations continually try to stay ahead of their competitors by adopting the most updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data empowerment, and data sharing as key strategies and as service disruptors for information delivery and record management. Higher education institutions have adopted digital service innovation as a core to driving their business processes. Such services are key to ensuring efficiency and improving organizational performance. Digital Transformation and Innovative Services for Business and Learning is a collection of innovative research on the latest digital services and their role in supporting the digital transformation of businesses and education. While highlighting topics including brand equality, digital banking, and generational workforce, this book is ideally designed for managers, executives, IT consultants, industry professionals, academicians, researchers, and students. |
| digital marketing for accountants: The Seven Keys to Managing Strategic Accounts Sallie Sherman, Joseph Sperry, Samuel Reese, 2003-04-29 Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow co-destiny relationships Examples and cases from Honeywell, 3M,and other leading corporations |
| digital marketing for accountants: ChatGPT and AI for Accountants Dr. Scott Dell, Dr. Mfon Akpan, 2024-06-28 Elevate your accounting skills by applying ChatGPT across audit, tax, consulting, and beyond Key Features Leverage the impact of AI on modern accounting, from audits to corporate governance Use ChatGPT to streamline your accounting tasks with practical hands-on techniques Understand the impact of AI in accounting through in-depth chapters covering various domains, including ethical considerations and data analytics Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the fast-paced AI world, accounting professionals are increasingly challenged by the complexities of AI. Many struggle to integrate these advanced tools into their workflows, leading to a sense of overwhelm. ChatGPT for Accounting bridges this gap by not only simplifying AI concepts but also offering practical insights for its application in various accounting domains. This book takes you from the foundational principles of Generative Artificial Intelligence (GAI) to its practical applications in audits, tax planning, practice management, fraud examination, financial analysis, and beyond. Each chapter equips you with essential skills, showing you how AI can revolutionize internal control systems, enhance recruitment processes, streamline marketing plans, optimize tax strategies, and boost efficiency in audits. You’ll then advance to exploring the role of AI in forensic accounting, financial analysis, managerial accounting, and corporate governance, while also addressing ethical and security implications. Concluding with a reflective outlook on the promises and challenges of AI, you’ll gain a holistic view of the future of accounting. By the end of this book, you’ll be equipped with the knowledge to harness the power of AI effectively and ethically, transforming your accounting practice and staying ahead in the ever-evolving landscape.What you will learn Understand the fundamentals of AI and its impact on the accounting sector Grasp how AI streamlines and enhances the auditing process for high accuracy Uncover the potential of AI in simplifying tax processes and ensuring compliance Get to grips with using AI to identify discrepancies and prevent financial fraud Master the art of AI-powered data analytics for informed decision-making Gain insights into seamlessly integrating AI tools within existing accounting systems Stay ahead in the evolving landscape of AI-led accounting tools and practices Who this book is for Whether you're a seasoned accounting professional, a C-suite executive, a business owner, an accounting educator, a student of accounting, or a technology enthusiast, this book provides the knowledge and insights you need to navigate the changing landscape in applying GAI technology to make a difference in all you do. An appreciation and understanding of the accounting process and concepts will be beneficial. |
| digital marketing for accountants: Accounting and Finance for Managers Matt Bamber, Simon Parry, 2014-04-03 Accounting and Finance for Managers is specifically designed for the needs of MBA, EMBA and MA Business and Management students. It includes worked examples throughout the chapters, as well as real-world scenarios and full exercises at the end of each chapter. The book also includes 'Expert view' notes, which encourage students to think more broadly and present them with further issues to consider. For lecturers, the book begins with an indication of how the course material throughout the book might be divided over different time periods. Providing coverage of basic bookkeeping, readers will learn how to interpret financial statements and grasp underlying theory, interpret a cash budget and identify potential problems, identify appropriate pricing strategies to fit different markets and products/services and incorporate financial evaluation into operational decision making and problem solving. Online supporting resources for this book include bonus chapters covering topics such as cash flow, investment decisions and business planning, and lecture slides for each chapter. |
| digital marketing for accountants: Management Accounting in Support of Strategy Graham S. Pitcher, 2018-05-16 In the 1980's and 1990's management accounting was criticised for being too operationally focused and failing to aid strategic decision making. As a response the term strategic management accounting, along with new techniques, were promoted to address the issue. Despite the emergence of articles and books explaining the strategic management concepts and techniques, the term has not become an accepted element in the lexicon of accounting practitioners. Research, however, suggests that practitioners do use a variety of management accounting techniques to support the achievement of strategic objectives. This book, rather than just explain the techniques, takes a different approach and utilises the strategic management framework to indicate how management accounting can aid the strategic management process and hence strategic decision making. It takes the view that management accounting should aid management decision making whether it be operational, business or strategic. A range of strategy models and accounting techniques are covered in the book together with an explanation of how they can be combined to aid the analysis, development, implementation and evaluation of strategy. The book will aid students who are studying accounting courses as well as those studying courses for which business strategy forms a part of the content. There are books that cover accounting techniques, and books that cover strategy models, but few that emphatically link the two together to provide guidance on how management accounting can aid the strategic management process. The book will also benefit practitioners wishing to understand how the accountant can make a significant contribution to the strategic management of an organisation to ensure its continued success. |
| digital marketing for accountants: The Valuation of Digital Intangibles Roberto Moro Visconti, 2020-02-17 This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. |
| digital marketing for accountants: A Practitioner's Guide to Account-based Marketing Bev Burgess, Dave Munn, 2021-06-29 Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts. |
| digital marketing for accountants: The Lead Machine Rich Brooks, 2017-01-22 Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business. |
| digital marketing for accountants: Business and Professional Ethics for Directors, Executives & Accountants Leonard J. Brooks, 2010 Business and Professional Ethics for Directors, Executives and Accountants, 5/e, International Edition delivers an insider's look at actual companies in the face of a wide range of ethical dilemmas. Providing real-world examples of ethical issues in the workplace, this accounting text gives you insight into the development of sound patterns of behavior on the part of directors, executives, and accountants. Current cases and key readings provide an interesting, challenging, and practical learning experience. |
| digital marketing for accountants: Xero For Dummies Heather Smith, 2019-01-16 Get up and running with Xero in a flash Xero is fast emerging as the leader of online accounting software around the world, representing a serious challenge to MYOB, Sage and Quickbooks. Xero For Dummies provides you with all the information you need to set up your own Xero account from scratch, convert to Xero from another accounting software provider or start using Xero to its full potential. Easy to use and deceptively powerful, Xero is so much more than a spreadsheet – it can help you streamline reporting; manage inventory; simplify accounts; and organise suppliers, customers and more. Automatic imports, intuitive coding and seamless synching across multiple business platforms gets the paperwork done quickly so you can get back to running your business. This new fourth edition includes updates to the interface and coverage of the newest features, including updates on generating reports, working with fixed assets and managing contacts, sales and payables so you can optimise your system to help your business thrive. Fine-tune your set-up, or convert from another accounting program Manage daily activities with contacts, accounts, sales and payables Master weekly and monthly reporting routines Track inventory, monitor your business and get the most out of Xero You didn't start your business in order to become an accountant, but bookkeeping is critically important to the short- and long-term health of your company. Xero simplifies the process and saves you time, and Xero For Dummies helps you leverage every feature Xero has to offer. |
| digital marketing for accountants: The Middle Finger Project Ash Ambirge, 2020-02-13 Do you have an existential crisis every time your alarm goes off? Did you used to be fun/effervescent/happy/less of a bitter old b*tch – and now, let’s just say, YOU ARE NOT? Do you want to feel creative, inspired and, well, just ALIVE again? Let Ash Ambirge - one of Huffington Post's 50 Must-Follow Women, and founder of the multi-million-dollar, multi-award-winning website and blog The Middle Finger Project - offer you a spunky new alternative to traditional concepts of ‘work’. Growing up in a trailer park, by her twenty-first birthday Ash was a jobless, homeless orphan with only $26 to her name. But even with the odds stacked against her, she changed her fortune forever by starting her million-dollar business from the backseat of her car. Ash gave the finger to convention, blazed her own path, and finally found work she loved. And she wants to show you how she did it. Whether you’re an individual freelancer, self-made entrepreneur, or part of a larger corporation but not realising your dreams, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Her paradigm-shifting advice will teach you how to hack your own success, create your own career options, rid yourself of imposter syndrome, and leverage your creativity to make it to the top. Told with her characteristic wit and no-bullshit attitude, this book is a must-read for anyone feeling stuck, restless, and doubtful of everything, especially themselves. |
| digital marketing for accountants: Marketing for Manufacturers Carl Jarvis, 2017 Is your small to mid-size manufacturing business the best-kept secret in the market? Are you looking for a series of powerful marketing breakthroughs to change all that? If so, 'Marketing for Manufacturers' is written specifically for you. If you're interested in winning new orders, want new customers, more sales, proven marketing methods, and learning how to avoid numerous costly marketing pitfalls and mistakes, reading 'Marketing for Manufacturers' will give you a series of actionable marketing strategies you can implement in your manufacturing business today! Since 1999, Senior Marketing Advisor, Carl Jarvis, has specialised in advising SME manufacturing businesses, like yours, with increasing your sales and revenues, maximising your profitability, reducing your marketing costs, increasing your customers, developing more cost-effective sales and marketing approaches, and strengthening your business development activities. This book will show you how! |
| digital marketing for accountants: Google+ for Business Chris Brogan, 2012-10-23 The 100% Updated, Start-to-Finish Guide to Profiting from Google+! Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost! Make the right first moves after you’ve signed up for Google+ Leverage the newest Google+ features to drive even more business value Take advantage of deepening links between Google+ and Google Search Implement today’s most effective Google+ strategies and tactics Use Google+ to drive more traffic to your main site and improve its searchability and discovery Shorten the buying cycle through better prospecting, lead generation, and nurturing Build a vital Google+ community around your products, services, and people Integrate Google+ into your current online/digital strategies Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales Organize contacts and interactions more effectively with Google+ Circles Create Google+ posts that draw attention and spark conversations |
| digital marketing for accountants: Data Analytics for Accounting Vernon J. Richardson, Ryan Teeter, Katie L. Terrell, 2018-05-23 |
| digital marketing for accountants: Digital Selling Grant Leboff, 2016-09-03 Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional. |
| digital marketing for accountants: Throughput Accounting Steven M. Bragg, 2012-06-12 Praise for Throughput Accounting: A Guide to Constraint Management Throughput Accounting provides managers with a fresh set of eyes to identify and control bottlenecks. The drum, buffer, and rope will become part of the cost accounting lexicon in the future. —Geoffrey Garland, Controller, StacoSwitch, Inc. This is good stuff! Steven Bragg has introduced us to an accounting structure that will enhance our bottom line utilizing throughput accounting methodology. Finally! We have a presentable means to transform a company's financial functions to support the cultural change to throughput accounting. —Rick J. Stevens, President, LeanThinkingbyAccountants, LLC A thought-provoking, insightful, and useful book that explains how older conventions of accounting can lead to poor management decisions. Instead of focusing on typical cost-cutting methods only, Mr. Bragg provides CFOs with a systemic approach on how to instead focus on maximizing profits and become better business partners. —Arif Iqball, Executive Director and CFO, Avon Products Co. Ltd. Japan Throughput Accounting by Steve Bragg presents a new way to evaluate and apply the concepts of cost accounting with greater impact on operational efficiencies. An interesting, understandable, and useful guide for anyone who needs a valuable source of information and ideas relating to financial and accounting affairs. —Carlos Millan, Director of Finance and Operations, NOLA, Grupo Quanam Throughput Accounting addresses every possible area of constraint management that would be of interest to an accountant. This groundbreaking book includes chapters covering financial analysis scenarios with case studies that show specifically how throughput accounting can be used to find the best solutions in a large number of real-world situations. If you are an accounting manager, financial analyst, production planner, or production manager, Throughput Accounting contains the tools you need to improve your company's performance. |
| digital marketing for accountants: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing for accountants: Developing Successful Global Strategies for Marketing Luxury Brands Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia, 2021-03-26 In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation. |
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Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
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Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that …
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