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| digital marketing training malaysia: Digital Economy Forum 3.0 MDCC, 10 August - 11 August 2017, Sunway Putra Hotel, Kuala Lumpur |
| digital marketing training malaysia: Digital Marketing Made Easy: Tips and Tricks for Everyone Halim Dwi Putra, 2024-01-05 “Digital Marketing Made Easy: Tips and Tricks for Everyone” is a guiding beacon through the intricate landscape of contemporary digital marketing. This insightful book contends that in the age of digital connectivity, writing stands as a paramount force, shaping the success of marketing strategies. It unveils writing as more than a conveyance of information, portraying it as an art form essential for crafting compelling narratives that resonate with today’s discerning consumers. In this dynamic exploration, the book underscores the evolving nature of digital marketing, emphasizing the written word as the primary currency for capturing attention in a competitive online space. Beyond the theory of effec- tive writing, the narrative delves into the practicalities of content implementa- tion and distribution, urging marketers to adapt to trends, respond to algorithmic shifts, and refine writing strategies for enduring competitiveness in the digital milieu. |
| digital marketing training malaysia: Principles of Integrated Marketing Communications: A Malaysia Casebook Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor, 2022-10-18 This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience. |
| digital marketing training malaysia: Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| digital marketing training malaysia: Digital Marketing Ira Kaufman, Chris Horton, Mariusz Soltanifar, 2023-06-29 Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of network thinking, as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank. |
| digital marketing training malaysia: Digital Marketing in Practice Hanne Knight, Lizette Vorster, 2023-03-03 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. |
| digital marketing training malaysia: Promoting the digitalization of small and medium-sized agrifood enterprises in Asia and the Pacific Gálvez Nogales, E., Casari, G., 2023-12-11 Small and medium-sized enterprises (SMEs) constitute the large majority of businesses both globally and in Asia and the Pacific. Despite their undeniable importance, the literature on SMEs in general, and agrifood SMEs in particular, is relatively limited. One specific area that deserves deeper consideration is the extent of digital engagement of agrifood SMEs along the agrifood value chain, from farm to retail and food services, in countries in Asia and the Pacific. The goal of this publication is to understand the current status of digitalization of agri-SMEs in Asia and the Pacific, what this process looks like and how to improve it. A value-chain approach was adopted to evaluate the digital maturity of all types of agri-SMEs across previously siloed categories – from farm to fork, and in the core and the extended value chain. The report analyses the benefits of digital transformation for agri-SMEs and the challenges they face in this process. Next, the report outlines practical and actionable measures that governments and other stakeholders may undertake to help agrifood SMEs stay ahead in the digital age. Special attention is given to the creation of a digital environment that enables agri-SMEs to increase the efficiency of their operations and allow them to grow. This is particularly important given that many agri-SMEs are located in rural agricultural areas, (where more than half of the population in Asia and the Pacific still resides), but where the environment is less favourable to digital transformation. |
| digital marketing training malaysia: OECD SME and Entrepreneurship Outlook 2021 OECD, 2021-06-28 Small and medium-sized enterprises (SMEs) and entrepreneurs have been hit hard during the COVID-19 crisis. Policy responses were quick and unprecedented, helping cushion the blow and maintain most SMEs and entrepreneurs afloat. Despite the magnitude of the shock, available data so far point to sustained start-ups creation, no wave of bankruptcies, and an impulse to innovation in most OECD countries. |
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| digital marketing training malaysia: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship Khosrow-Pour, D.B.A., Mehdi, 2018-11-09 As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. |
| digital marketing training malaysia: HCI International 2023 Posters Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy, 2023-07-08 The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI. |
| digital marketing training malaysia: Advances in Human Factors, Business Management, Training and Education Jussi Ilari Kantola, Tibor Barath, Salman Nazir, Terence Andre, 2016-07-26 This book reports on practical approaches for facilitating the process of achieving excellence in the management and leadership of organizational resources. It shows how the principles of creating shared value can be applied to ensure faster learning, training, business development, and social renewal. In particular, the book presents novel methods and tools for tackling the complexity of management and learning in both business organizations and society. It covers ontologies, intelligent management systems, methods for creating knowledge and value added. It gives novel insights into time management and operations optimization, as well as advanced methods for evaluating customers’ satisfaction and conscious experience. Based on the AHFE 2016 International Conference on Human Factors, Business Management and Society, held on July 27-31, 2016, Walt Disney World®, Florida, USA, the book provides both researchers and professionals with new tools and inspiring ideas for achieving excellence in various business activities. |
| digital marketing training malaysia: China in Malaysia Edmund Terence Gomez, Siew Yean Tham, Ran Li, Kee Cheok Cheong, 2020-07-25 This book examines state-state relations and new forms of state business relations that have emerged with an increase in China’s foreign direct investments in Malaysia. Focusing on investments in the industrial sector and through in-depth case studies, this book adopts a novel framework to analyse these different types of state-business relations. These new forms of state-business relations are created from the different modes of negotiations between different key actors in each of the cases. Diverse outcomes were found, reflecting the disparate forms of power relationships and state cohesiveness with unique institutional architectures formed in each case. The book identifies a major shift in structural power in these new forms of state-business relations as China’s large multinational state-owned enterprises increasingly invest in Malaysia. A well-constructed institutional architecture is needed, not just in Malaysia but for other Southeast Asian countries, if foreign investments are to be harnessed to promote effective industrial development. |
| digital marketing training malaysia: Essentials of Digital Marketing Kathryn Waite, Rodrigo Perez Vega, 2018-02-26 * An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes. |
| digital marketing training malaysia: Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media Ashley Dudarenok , This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand. |
| digital marketing training malaysia: E-Commerce Dr. K. S. Khatheeja Parvin, Mrs. Veenu Bhatia, Dr. Roshni Sawant, Prof. M Devendra, 2022-08-22 As the Internet expands, it has a greater impact on our daily lives and the way we do business. All businesses and organizations, no matter how big or little, are re-evaluating their goals and methods. To stay ahead of the competition, more and more companies are turning to online sales. However, e-commerce operations are complex and need broad knowledge. Essential concepts in electronic commerce are discussed in detail in this book i.e., “concept & function, building blocks & types of e-commerce, emarketing, online banking in e-finance systems, online business models, e-trading and importance, e-payment system and its major aspects, and e-cash”. When compared to other books on the subject, this one takes a more international view of the e-commerce industry. The book is easy to read, covers relevant topics with the latest research, and is plenty of examples to back up the points made. Any reader interested in learning more about the everchanging e-commerce landscape would benefit from reading this book, which is appropriate for the reader at all academic levels. |
| digital marketing training malaysia: Free Chris Anderson, 2009-07-07 The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as Freemium, this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. |
| digital marketing training malaysia: Employing Recent Technologies for Improved Digital Governance Ponnusamy, Vasaki, Rafique, Khalid, Zaman, Noor, 2019-12-27 The digital divide, caused by several factors such as poverty and slow communication technologies, has offset the progression of many developing countries. However, with rapid changes in technology, a better collaboration among communities and governance based on the latest research in ICT and technology has begun to emerge. Employing Recent Technologies for Improved Digital Governance is an essential reference source that provides research on recent advances in the development, application, and impact of technologies for the initiative of digital governance. The book has a dual objective with the first objective being to encourage more research in deploying recent trends in the internet for deploying a collaborative digital governance. The second objective is to explore new possibilities using internet of things (IoT) and cloud/fog-based solutions for creating a collaboration between the governance and IT infrastructure. Featuring research on topics such as intelligent systems, social engineering, and cybersecurity, this book is ideally designed for policymakers, government officials, ICT specialists, researchers, academicians, industry professionals, and students. |
| digital marketing training malaysia: Digital Natives as a Disruptive Force in Asian Businesses and Societies Dastane, Omkar, Aman, Aini, Bin Mohd Satar, Nurhizam Safie, 2023-07-03 A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a disruptive force on the global stage. Live commerce, which combines fast purchases with entertainment, is revolutionizing China's retail industry, and new applications are making users' lives easier and more intertwined. A relatively young and increasingly well-educated population, driven by Millennials and Gen Zs, is driving such high levels of internet and mobile usage. In the following decade, these digital natives (born between 1997 to 2012) will account for one-third of Asia's consumption. Despite its relevance, there is a scarcity of research on digital natives and transformation in Asia or reflections of the same in a global context. Digital Natives as a Disruptive Force in Asian Businesses and Societies fosters multidisciplinary collaboration in order to uncover fresh theoretical and empirical views on digital natives, digital technology, and digital revolutions in Asian enterprises and society. Covering key topics such as the digital divide, internet marketing, and social commerce, this major reference work is ideal for government officials, business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students. |
| digital marketing training malaysia: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) Ratih Hurriyati, 2024 |
| digital marketing training malaysia: Modeling Economic Growth in Contemporary Malaysia Bruno S. Sergi, Abdul Rahman Jaaffar, 2021-02-12 This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others. |
| digital marketing training malaysia: Brand Management Dr. Pramod Goyal, Dr. Ghanshyam Vatsa, Dr. Roshni Sawant, Dr. Vijaya Lakshmi V, 2022-08-18 Nobody can take your reputation or brand away from you once it has been established. Competitors might well be able to replicate your goods, your patents might someday expire, trade secrets would leak to competitors, your special manufacturing facility will ultimately become outdated, but your brand would live on and also continue to be distinctively yours. In fact, a powerful brand name might well be your most important asset. Relationship building is facilitated by brands. Branding aids in the convenience of making a purchase. A significant advantage is provided by branding in this manner. A powerful brand may help client’s trust company and establish expectations about the items in the commodity market when features and advantages are difficult to differentiate. Brand management accounts for the fact that consumers may have opinions about the product that vary from your own, all while making efforts to influence those opinions and adjusting the branding strategy so that consumers form opinions that are consistent with your own. Unwanted associations with your brand might form in the minds of your target audience in the absence of careful brand management. Perception is the key to successful branding. By developing a recognizable identity for your business, you may inspire confidence and loyalty among your target audience. As a result of this emotional investment, your target audience will choose to act in a way that isn't entirely rational. |
| digital marketing training malaysia: Multidimensional and Strategic Outlook in Digital Business Transformation Pelin Vardarlıer, 2023-03-16 Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies. It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies. |
| digital marketing training malaysia: Entrepreneurship Marketing Sonny Nwankwo, Ayantunji Gbadamosi, 2020-02-26 Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment. |
| digital marketing training malaysia: Business Strategies and Ethical Challenges in the Digital Ecosystem S. Asieh H. Tabaghdehi, Pantea Foroudi, 2024-11-18 Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more. |
| digital marketing training malaysia: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success Bahaaeddin Alareeni, Allam Hamdan, 2022-07-29 This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate. |
| digital marketing training malaysia: RUSET 2021 Rilus Kinseng, Arya Hadi Dharmawan, Alfian Helmi, 2022-04-27 This book contains peer-reviewed proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives (RUSET 2021) held in Bogor, Indonesia, in September 2021. This conference was held by the Department of Communication and Community Development Science in collaboration with Asia Rural Sociology Association (ARSA) and Koalisi Rakyat untuk Kedaulantan Pangan/People’s Coalition for Food Sovereignty (KRKP). The papers reflect the conference sessions as follows: communication & agricultural extension, digital communication for rural development, conflict and trans cultural communication, risk and environmental communication, communication and social movement, family communication, agrarian & ecology, land grab and monocrop expansions, rural livelihood vulnerability, agrarian reform and peasant movement, natural resources governance, migration and development, community development social conflict and social movement, digital community, poverty and community resilience, corporate social responsibility (CSR), rural decentralization and democracy, gender and rural development, indigenous knowledge, rural development policies, ICT4D, communication for development and social change, smart village and social innovation, climate adaptation, and sustainable rural development. |
| digital marketing training malaysia: OECD Economic Surveys: Malaysia 2021 OECD, 2021-08-12 Like many other countries, Malaysia was hit hard by the COVID-19 pandemic starting in early 2020. Its past policy prudence has allowed Malaysia to react swiftly and boldly to the public health and economic crisis. |
| digital marketing training malaysia: Global Applications of the Internet of Things in Digital Marketing Naim, Arshi, Devi, V. Ajantha, 2023-05-23 In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. |
| digital marketing training malaysia: Confronting Security and Privacy Challenges in Digital Marketing Pires, Paulo Botelho, Santos, José Duarte, Pereira, Inês Veiga, Torres, Ana Isabel, 2023-07-10 Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. |
| digital marketing training malaysia: Handbook of Technology Application in Tourism in Asia Azizul Hassan, 2022-07-09 It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry. |
| digital marketing training malaysia: Becoming Bolder Better Brighter SUSITHRA KARAN, 2021-07-08 Hello there, do you need help with your career? How to capture attention by performance? Great efforts are placed to design schemes to highlight your strengths to stand out from the rest. It saves you much anguish and directs you towards better results. How? By using my power tools that spells out concepts that empower you. It does not matter what your industry is, as the ideas derived for all levels of specialization. Why? Because this is about you and how you present yourself to your future self. Now, how is Career Challenge different? This book gives you the advantage to stand out and push yourself forward in your career advancement. It is a technique that is incredibly effective to help you win. Isn’t that what you want? It presents in a series of book. Grab all 3 stages of the Career Challenge edition to kick-start a successful career journey. Discover practical strategies engineered to infuse you to survive, triumph and thrive in your career towards indefinite growth and excellence. Trust me, you can do this! |
| digital marketing training malaysia: Innovative Education Technologies for 21st Century Teaching and Learning Muhammad Mujtaba Asad, Fahad Sherwani, Razali Bin Hassan, Prathamesh Churi, 2021-11-04 This book highlights all aspects of innovative 21st-century education technologies and skills which can enhance the teaching and learning process on a broader spectrum, based on best practices around the globe. It offers case studies on real problems involving higher education, it includes policies that need to be adaptable to the new environments such as the role of accreditation, online learning, MOOCs, and mobile-based learning. The book covers all aspects of the digital competencies of teachers to fulfill the required needs of 21st-century classrooms and uses a new pedagogical approach suitable for educational policies. Innovative Education Technologies for 21st Teaching and Learning is the first book that addresses the teaching and learning challenges and how those challenges can be mitigated by technology which educational institutions are facing due to the COVID-19 pandemic. This book is suitable for teachers, students, instructional and course designers, policymakers, and anyone interested in 21st-century education. |
| digital marketing training malaysia: Strategies and Opportunities for Technology in the Metaverse World Lai, P.C., 2023-01-06 The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies, opportunities, and challenges contained in the metaverse world in order to appropriately utilize it across fields. Strategies and Opportunities for Technology in the Metaverse World explores the opportunities and challenges facing the metaverse and considers the strategies and opportunities of metaverse technologies in various industries and countries. Covering a range of topics such as blockchain, artificial intelligence, virtual reality, and machine learning, this reference work is ideal for computer scientists, researchers, scholars, policymakers, academicians, practitioners, educators, and students. |
| digital marketing training malaysia: E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization Thomas, Brychan, Simmons, Geoff, 2010-01-31 This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption--Provided by publisher. |
| digital marketing training malaysia: New Retail: Born in China Going Global Ashley Dudarenok, 2019-01-01 Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World |
| digital marketing training malaysia: Asia Branding Bang Nguyen, T C Melewar, Don E. Schultz, 2017-09-16 This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject. |
| digital marketing training malaysia: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management Pantea Foroudi, |
| digital marketing training malaysia: EASYUNI Ultimate University Guide 2017 easyuni Sdn Bhd, With this issue, we chose to be rebellious. We chose to throw everything we knew from our previous Guidebooks out the window, and empower those of you whose choice of career is usually responded to with a disappointed ‘oh.’ We decided to make a special issue for you, our Creatives. Our country’s Creatives who’ve contributed to centuries of culture, art, literature, music and philosophy – and are yet scrutinised and repeatedly questioned on their decision of career. Malaysia’s Creatives: We’ve got you. Whether you’re currently pursuing the Creative Arts or on the fence about it, this Guidebook’s for you. We start off with busting the myths about the Creative Arts; the approving nod one gets, having decided to pursue the Sciences as compared to the frown and are you sures when it comes to the topic of the Arts (spoiler alert: yes, they’re all myths!). Then, we’re off to exploring some of the coolest buys and creative festivals you can find in Malaysia, as well as a handy list of the exciting companies you can intern at as a student of the Arts. What’s more, we’ve covered Courses & Careers we’ve never touched on before, to serve as useful guides as you pave your way through the Creative Arts. By the way, did you know that Iceland is a haven for the Arts as well? You can flip through our Study Abroad section for more on that! Our goal for this issue, as with every other issue, is to guide you to and through what could be some of the best years of your life, during your university years. But, as we’ve come to see, those of you hoping to pursue the Creative Arts may need a little bit of extra cheer to light the spark in you. And so came about EasyUni’s The Creative Issue. There’s a place in the world for each and every one of you, and if anyone – parents, friends, teachers – tell you any different, well, they’re quite wrong. You can quote us on that! |
| digital marketing training malaysia: Cases on Responsive and Responsible Learning in Higher Education Alias, Nor Aziah, Syed-Aris, Sharipah Ruzaina, Hashim, Hamimah, 2023-02-24 Responsive learning and responsible learning have not been considered and utilized appropriately in the past, especially in light of the post-pandemic higher education landscape. A discussion and consideration of the different elements that make up responsive and responsible learning such as agency, agility, mindfulness, connectedness, resourcefulness, active and seamless learning, and regulation of learning are required to advance the field of higher education. Cases on Responsive and Responsible Learning in Higher Education encompasses cases on responsive and responsible learning in higher education and focuses on how the concepts are translated into practice by instructors, learning facilitators, and higher education managers. The book also deals with various practicalities and strategies and adopts existing models and frameworks for 21st century learning. Covering key topics such as learner agency, mindfulness, and personalized learning, this reference work is ideal for administrators, policymakers, researchers, academicians, practitioners, scholars, instructors, and students. |
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