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| digital marketing in retail industry: Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing El-Gohary, Hatem, Edwards, David, Ben Mimoun, Mohamed Slim, 2021-06-25 The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies. |
| digital marketing in retail industry: Marketing Your Retail Store in the Internet Age Bob Negen, Susan Negen, 2010-12-28 If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers. |
| digital marketing in retail industry: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing in retail industry: Encyclopedia of Organizational Knowledge, Administration, and Technology Khosrow-Pour D.B.A., Mehdi, 2020-09-29 For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication. |
| digital marketing in retail industry: Retail Futures Eleonora Pantano, 2020-10-07 The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues. |
| digital marketing in retail industry: Smart Retailing Eleonora Pantano, Charles Dennis, 2019-03-04 By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies. |
| digital marketing in retail industry: The Art of Digital Marketing for Fashion and Luxury Brands Wilson Ozuem, Silvia Ranfagni, 2021-07-17 This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization. |
| digital marketing in retail industry: Retail Marketing and Branding Jesko Perrey, Dennis Spillecke, 2013-01-02 Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters |
| digital marketing in retail industry: Resurrecting Retail Doug Stephens, 2021-04-13 Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop. |
| digital marketing in retail industry: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands Wilson Ozuem, Elena Patten, Yllka Azemi, 2019-11-15 This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives. |
| digital marketing in retail industry: European Retail Research Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, 2009-01-30 The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. |
| digital marketing in retail industry: Digital Marketing Strategies for Fashion and Luxury Brands Ozuem, Wilson, Azemi, Yllka, 2017-10-31 Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. |
| digital marketing in retail industry: Contemporary Issues in Digital Marketing Outi Niininen, 2021-11-29 This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation. |
| digital marketing in retail industry: The SAGE Handbook of Digital Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-10 This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. |
| digital marketing in retail industry: Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens) Dr. Aradhana Kumari, 2024-10-09 The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like retailtainment, gamification, and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies. |
| digital marketing in retail industry: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship Khosrow-Pour, D.B.A., Mehdi, 2018-11-09 As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. |
| digital marketing in retail industry: Internet Marketing Alan Charlesworth, 2009 Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links. |
| digital marketing in retail industry: Dynamic Digital Marketing Dawn McGruer, 2020-01-21 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. |
| digital marketing in retail industry: E-Retailing Challenges and Opportunities in the Global Marketplace Dixit, Shailja, 2016-02-26 The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising. |
| digital marketing in retail industry: Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing Milton Kotler, Tiger Cao, Sam Wang, Colllen Qiao, 2020-08-26 The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system. |
| digital marketing in retail industry: Introduction to Digital Marketing , Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| digital marketing in retail industry: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital marketing in retail industry: Your Smart Retail Market Strategy Book Ho Eng Wah, 2017-01-20 The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization. Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset. |
| digital marketing in retail industry: Digital Marketing Annmarie Hanlon, 2021-12-15 An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics. |
| digital marketing in retail industry: Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media Ashley Dudarenok , This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand. |
| digital marketing in retail industry: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing in retail industry: Digital Disruption in Cpg & Retail Shopper Technology Institute, 2017-11-02 Digital Disruption is the use of new technology to improve traditional processes and procedures. It speaks to a wide range of sophisticated solutions such as virtual reality, augmented intelligence, blockchains, and others being deployed in today's era of personalization, omnichannel retailing, and influencer marketing. Disruption is a rather negative word, so let's look at its positive outcome. The mutual customer of trading partners-the grocery shopper-stands to benefit once the disruption settles down. It's a digital world now, and there's no going back. Coming to grips with digital disruption begins by understanding its impact and implications. This book aims to be your guide. Thought leaders and solution providers have outlined the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace. |
| digital marketing in retail industry: Retailing in the 21st Century Manfred Krafft, Murali K. Mantrala, 2009-12-17 With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. |
| digital marketing in retail industry: Global Applications of the Internet of Things in Digital Marketing Naim, Arshi, Devi, V. Ajantha, 2023-05-23 In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. |
| digital marketing in retail industry: Blockchain Technology and Applications for Digital Marketing Bansal, Rohit, Malyadri, Pacha, Singh, Amandeep, Pervez, Asif, 2021-06-25 Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing. |
| digital marketing in retail industry: Retail Disruptors Jan-Benedict Steenkamp, Laurens Sloot, 2018-10-03 The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge. |
| digital marketing in retail industry: Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing Singh, Amandeep, 2021-06-18 The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies. |
| digital marketing in retail industry: E-COMMERCE AND DIGITAL MARKETING Dr.G.Gokul Kumari, 2024-02-15 Dr.G.Gokul Kumari, Associate Professor, Department of E-Commerce, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Kingdom of Saudi Arabia. |
| digital marketing in retail industry: The Best Digital Marketing Campaigns in the World II Damian Ryan, 2014-03-03 In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. |
| digital marketing in retail industry: The Future of Global Retail Winter Nie, Mark J. Greeven, Yunfei Feng, James Wang, 2021-09-26 China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum. |
| digital marketing in retail industry: Omnichannel Retail Tim Mason, Miya Knights, 2019-04-03 FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape. |
| digital marketing in retail industry: Proceedings of the 20th International Conference on Computing and Information Technology (IC2IT 2024) Phayung Meesad, |
| digital marketing in retail industry: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| digital marketing in retail industry: Remarkable Retail Steve Dennis, 2021-04-13 Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more. |
| digital marketing in retail industry: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, David López López, 2021-05-26 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, automation, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations from the …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence from …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology (ICT) risk …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik periklanan …
Exploring how social media platforms influence fashion …
Social media has become a critical marketing mechanism for the fashion retail industry and while existing literature has researched the impact these platforms have on the media general …
strategies integrating the logistics, retail and e -commerce …
• Digital Marketing/Retail Media • Payment & Logistics Integration / POS Systems • Sustainable Supply Chain & Logistics Management ... • Packaging Industry. Retail & E-commerce • …
THE IMPACT OF DIGITAL MARKETING CAPABILITIES - IJECM
THE IMPACT OF DIGITAL MARKETING CAPABILITIES ON FIRM PERFORMANCE: A MODERATING ROLE OF CUSTOMER ORIENTATION IN THE APPAREL INDUSTRY ...
Digital Agency Industry Report: 2023 Digital ... - Promethean …
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THE LACK OF DIGITAL MARKETING SKILLS: DEVELOPING A
2.1 Factors of digital marketing that affect retail industry Different literary surveys have made it clear that digital marketing is a tool, which is used by customers to select
Digital Marketing Influences on Consumer Fashion Product …
2 Title: Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook. Publication year: 2021 Author: Saiful Islam Supervisor: Emma Lindblad, University …
E-COMMERCE: THE EVOLUTION OF RETAIL IN THE DIGITAL …
E-Commerce: the evolution of retail in the digital age. Business Studies Journal, 16(2), 1-2. E-COMMERCE: THE EVOLUTION OF RETAIL IN THE DIGITAL AGE Yangchuan Zhan, …
EXPLORING THE IMPACT OF E-COMMERCE ON TRADITIONAL …
commerce has emerged as a disruptive force in the retail industry, revolutionizing the way consumers shop and altering the traditional retail landscape. The study delves into the …
Internet Advertising Revenue Report - Interactive Advertising …
increasingly challenging legacy digital publishers and platforms for market share. • We estimate that retail media ad network revenues totalled $37.5 billion in 2022, with two of the largest …
IMPACT OF DIGITAL MARKETING AND E-COMMERCE ON …
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USE OF DIGITAL MARKETING IN RETAIL DEVELOPMENT …
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The Rise of E-commerce Giants: Disruption and Innovation in …
The retail industry has undergone a seismic shift in recent years, driven ... Day event showcases the power of strategic marketing campaigns in driving massive online sales [1]. ... blurring the …
A Study On Retail Consumer Behaviour And Digitalization
Indian industry that is retail emerged as first among the many powerful and progressive industries as a result of the entry of several brand-new players. India is the world's 5th biggest …
Effectiveness of Digital Marketing Strategies of Coffee Shops …
Keywords: Coffee Shops, Digital Marketing Strategies, Perceived Effectiveness, Social Media Marketing, Tagaytay city. I. INTRODUCTION Background of the Study Digital marketing brings …
A Study on the Impact of 'Personalized Marketing' on …
Personalized marketing is a marketing approach that usesdata and technology to deliver customized messages and experiences to individual customers. There are several types of …
REVIEW ON THE DIGITALIZATION AND GROWTH OF THE …
the near future is the expanding use of digital technologies. In the face of fierce competition, a large number of industry participants are now aggressively embracing digital technology to …
IMPACT OF DIGITAL MARKETING ON SALES GROWTH OF
digital marketing on sales growth of SMEs in Nairobi, Kenya. The study used a descriptive cross-sectional research design to allow analysis of SMEs in Nairobi at the same time. The target …
AUTOMOTIVE MARKETING - Porch Group Media
For automotive dealers, the biggest marketing priority by far is increasing lead volume and conversions. (9 Clouds, “State of Automotive Marketing”) Dealerships are also utilizing the …
Retail sector in the UK
The retail industry, like the economy as a whole, suffered a severe downturn as a result of the pandemic, and output in the retail sector has generally remained below pre -pandemic levels …
Impact of Digital Technology on Consumer Buying Behaviour: …
Keywords: Marketing, Consumer Buying Behaviour, Digital Marketing I. Introduction The impact of digital technology fundamentally alters every aspect of its existence. Spanning communication, …
Digital Disruption in Retail: Management Strategies for
stagnating economy. Online retail and retail space affordability are notable challenges, which will pose a greater threat in the long-term, but the greatest challenge in the short term is the …
Digital Transformation in Malaysias Physical Retail Sector: …
Nov 28, 2024 · retailers to tailor marketing strategies and stock levels more effectively (Smith and Johnson 2023). Furthermore, AR in stores provides customers with immersive and engaging …
A STUDY ON IMPACT OF DIGITAL MARKETING IN RETAIL …
To know about the challenges of Digital Marketing in Retail Industry Digital Marketing: Definition According to Concertful (2020) Broadly Speaking, ―Digital Marketing Is All MarketingActivities …
AI APPLICATIONS IN PERSONALIZED MARKETING AND …
the retail banking industry. 2. To quantitatively assess Artificial Intelligence applications in personalized marketing and customer engagement in the retail banking industry. Hypothesis of …
How Has The Rise Of E-Commerce Platforms Affected …
flight tickets. As of last year, online retail sites have acquired a whopping 138 billion rupees as revenue. With social media at the forefront, eCommerce is backed to be a massive revolution …
Digital commerce transformation - Deloitte United States
In August 2020, almost 37 percent of total retail spending continued to come through digital channels, six percent higher than the pre-COVID-19 digital share. 5 In the online world, your …
Insights from the 2024 RIA Benchmarking Study - Schwab …
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IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER …
their brand purchases. Thus internet marketing was launched, ushering a new era in digital marketing today. According to the digital marketing institute (2020), “digital marketing is …
Seizing the fast-growing retail opportunity in Vietnam
2. Vietnam’s fast-growing retail market A fast-growing retail market in the region Modern trade penetration: Potential for growth E-commerce penetration on the rise Key trends to watch: …
Digital transformation survey: Insights into digital trends and …
challenges for retail. E-commerce, BI and digital marketing were the top three most important technologies. Forty-six percent rated e-commerce as extremely important; BI and digital …
RETAIL INDUSTRY IN INDONESIA - ditjenpen.kemendag.go.id
The history of the retail industry in Indonesia reflects the country's economic journey, from traditional markets to a dynamic and diverse retail landscape. ... digital space. Rise of Modern …
Innovations in pharmaceutical marketing: Strategies for …
pharmaceutical industry that impact marketing and sales strategies. 2. To examine the effectiveness of traditional pharmaceutical marketing approaches and identify areas for …
The Role of Digital Transformation in Enhancing Customer …
The Role of Digital Transformation in Enhancing Customer Experience in the Retail Industry 1Mr. Wondemmu, 2Dr. Ravikumar M*, 3Dr. Chandini R 1Head, Department of Marketing, Bedelle …
Reliance: Modernising and digitising to the core - twimbit
petrochemicals) to new growth areas in retail and digital. In FY2015, c.93% of the company’s overall revenues came from the traditional core (Industrial’s businesses), whereas in FY2020, …
2021 retail industry outlook - Deloitte United States
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How Digital Transformation Is Reshaping the Global Fashion …
How Digital Transformation Is Reshaping the Global Fashion Industry 5 The fashion industry couldn’t save itself from the retail apocalypse happening all over the world, but most …
Agile, Digital, Experiential: The New Customer Journey!
Why Retail Management? India is the world’s fifth-largest global destination in the retail space. The retail sector accounts for over 10 % of India’s GDP & around 8 % of overall employment. …
Job description - Director Omnichannel Experience and …
• Research industry trends, seeking opportunities to bridge gaps in eCommerce business ... • Manage co-branded digital marketing programs with partners to ensure optimal online brand …
Confectionery Industry: Digital Strategies for Impulse Buying
economy and industries - the confec onery industry is no excep on. This has compelled confec- onary manufacturers to assimilate and integrate innova ve business strategies. They are …
Personalisation in Retail Marketing: Effects and Examples
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Digitalization of Fashion: A Case Study On Digital Marketing …
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Seven imperatives for the industry - McKinsey & Company
Retail speaks. Seven imperatives for the industry 6 Knowledge partner Two-thirds of survey respondents cited the growth of omnichannel and . digital shopping as the most significant …
GCC Retail Industry | November 15, 2022 Page | 1 - Alpen …
Page | 3 GCC Retail Industry | November 15, 2022 “The GCC Retail Industry has seen very strong results post the COVID-19 pandemic and the long-term outlook remains very positive. …
The State of Digital Marketing In the AUTOMOTIVE INDUSTRY
with current trends and inspire their marketing efforts. We asked the 300 surveyed decision-makers how they stay current with marketing trends. Over half of them cite online automotive …
5 Emerging Trends in the Retail Industry - Smartsheet
The retail industry can’t afford to ignore the tremendous effect that digital technology is having on the traditional business model. According to Forrester, by 2021, 55% of European sales will …
Impact of Digital Marketing on End User Buying …
on these retailers. Therefore, a study has been made to acknowledge the efficacy and impact of digital marketing in the buying behavior of consumers in the retail industry in UAE. The …
Automotive Omnichannel Experience - Accenture
AOE enables connected and immersive marketing, sales and mobility services built around customers’ changing lives and needs. A new automotive industry is emerging, fast. …
Reinventing the retail experience: The case of amazon GO
Keywords: Amazon Go; Seamless shopping; Retail disruption; Technology-driven retail; Physical-digital integration; Retail industry transformation. 1. Introduction. The retail industry is a highly …
DIGITAL MARKETING STRATEGIES AND PERFORMANCE OF …
digital marketing strategies and performance of fashion industry in nairobi city county, kenya janerose nkirote gatobu d53/ol/cty/26142/2015 a research project submitted to the school of …
Automotive retail 2030 - DigitalDealership
Automotive retail 2030 — Evolution of dealerships and potential new roles in retail | 7 Automotive retail is undergoing a significant transformation with increasing digitalization, evolution of …
