Advertisement
| director of digital marketing job description: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| director of digital marketing job description: Digital Marketing Annmarie Hanlon, 2021-12-15 An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| director of digital marketing job description: Careers in Media and Communication Stephanie A. Smith, 2018-03-09 Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek. |
| director of digital marketing job description: The Art of Digital Marketing Ian Dodson, 2016-04-04 The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. |
| director of digital marketing job description: Careers in Marketing Eric Siebert, 2016 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description. |
| director of digital marketing job description: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-02-22 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| director of digital marketing job description: The Digital Media Handbook Andrew Dewdney, Peter Ride, 2013-10-30 The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms. |
| director of digital marketing job description: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| director of digital marketing job description: Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings Singh, Gurinder, Garg, Vikas, Goel, Richa, 2022-06-30 The internet of things (IoT) has already proven its worth in fields such as health, education, and urban transportation. Given the rapid advancement of IoT along with artificial intelligence (AI) and machine learning in recent years, it is believed that new age technology will dramatically alter the way we live and work. One of the areas where this paradigm may stand out in the future is the domain of corporate diversity and inclusion. By modelling intelligent behavior, IoT may detect possible bias and prejudice in decision making, possibly eliminating patterns and biases that hamper company capacity to recruit diversely and inclusively. Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings provides relevant theoretical frameworks and the latest empirical research findings in the area. It examines the empirical evidence on corporations and how IoT is being used to create inclusiveness and diversity through electronic means. Covering topics on occupational stress, digital transformation, and digital diversification, this premier reference source is an essential resource for business executives and leaders, human resource managers, IT managers, social workers, sociologists, researchers, and academicians. |
| director of digital marketing job description: The Future of Nonprofits David J. Neff, Randal C. Moss, 2011-03-21 Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue. |
| director of digital marketing job description: Digital Marketing Strategy Simon Kingsnorth, 2019-04-03 Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. |
| director of digital marketing job description: Marketing Professionals Kezia Endsley, 2021-11-15 Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing SEO (search engine optimization) and web analytics Social media marketing Graphic design Brand management Product marketing |
| director of digital marketing job description: The Art of Digital Marketing for Fashion and Luxury Brands Wilson Ozuem, Silvia Ranfagni, 2021-07-17 This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization. |
| director of digital marketing job description: Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide) Temour M. Bari, 2024-08-22 Elevate your online presence and transform your business with our ultimate digital marketing bundle, featuring: 9 in-depth eBooks on digital marketing strategies, tools, and best practices 1 practical guide with actionable insights and step-by-step roadmap Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Key Features: Digital Marketing Strategy: Create tailored plans with expert guidance on marketing analytics, tools, and online courses. Social Media Marketing: Dominate Facebook, Instagram, LinkedIn, Twitter, and TikTok with expert strategies. SEO Optimization: Boost search engine rankings using keyword research, on-page optimization, link building, and technical SEO. Content Marketing: Create engaging content with our strategy and creation guide. Email Marketing: Drive conversions and build a loyal subscriber base with automation and optimization techniques. Marketing Analytics: Make data-driven decisions with Google Analytics and marketing metrics guides. Achieve Your Goals: Increase online presence and brand awareness Drive targeted website traffic and generate leads Boost social media engagement and conversions Analyze and optimize digital marketing performance Perfect For: Entrepreneurs seeking digital marketing for small business Marketers looking for marketing automation software Beginners wanting to learn digital marketing strategies Students seeking digital marketing courses Small Business Owners seeking online marketing strategy What Sets Us Apart: Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Instant access to start your digital marketing journey Transform your online presence with our comprehensive digital marketing bundle |
| director of digital marketing job description: DIGITAL MARKETING NARAYAN CHANGDER, 2024-01-10 THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| director of digital marketing job description: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| director of digital marketing job description: An Introductory Guide to Digital Marketing Simplilearn, 2019-12-20 Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day. As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting. |
| director of digital marketing job description: Digital Marketing Analytics Chuck Hemann, Ken Burbary, 2018-04-23 Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data |
| director of digital marketing job description: Research Anthology on Business and Technical Education in the Information Era Management Association, Information Resources, 2021-01-08 The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way in which companies conduct business, impacting everything from managerial styles to resource allocations to necessary new skillsets. As the business world continues to change and evolve, it is imperative that business education strategies are continuously revised and updated in order to adequately prepare students who will be entering the workforce as future entrepreneurs, executives, and marketers, among other careers. The Research Anthology on Business and Technical Education in the Information Era is a vital reference source that examines the latest scholarly material on pedagogical approaches in finance, management, marketing, international business, and other fields. It also explores the implementation of curriculum development and instructional design strategies for technical education. Highlighting a range of topics such as business process management, skill development, and educational models, this multi-volume book is ideally designed for business managers, business and technical educators, entrepreneurs, academicians, upper-level students, and researchers. |
| director of digital marketing job description: 101 Careers in Healthcare Management Leonard H. Friedman, PhD, MPH, FACHE, Anthony R. Kovner, PhD, 2017-10-31 101 Careers in Healthcare Management, Second Edition continues to be the only comprehensive guide to careers in health administration, ranging from entry-level management positions to the most senior executive opportunities. The second edition has been updated throughout and includes three new chapters that will assist students and healthcare managers alike. Additional content includes a quick historical overview of the field including its growth and transformation, essential traits that will prepare a professional for career change and advancement, and a call for new leadership competencies which every job candidate should adopt and master in a rapidly adapting industry. The book is replete with over 40 new interviews spanning those in entry-level positions to CEOs that reflect a greater diversity of careers and demographics in an evolving job market. Based on the most current data from the U.S. Department of Labor and professional societies in healthcare management, this guide describes careers in acute and long-term care, physician practices, international and government organizations, commercial insurance, consulting firms, executive search firms, pharmaceuticals and biotechnology, medical devices, public health organizations, information technology and informatics, and regulatory agencies. In each setting, experts explain job responsibilities, educational requirements, opportunities, and cover traditional and nontraditional career pathways. Authored by two senior and highly respected leaders in health administration education and written in clear, jargon-free text, the second edition like its predecessor is easy-to-navigate and now offers even more insider advice for students of healthcare management, career-changers, and those working in the field who are considering career advancement. New to this Edition: New chapters on A Brief History of Healthcare Management, Preparation and Professionalism, and Leadership Competencies for an Uncertain Future. Over 40 new interviews with healthcare managers who have changed careers or advanced in their professional track |
| director of digital marketing job description: Digital Marketing: The Ultimate Guide Shashank Johri, This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost. |
| director of digital marketing job description: The Art of Digital Marketing Krishan Kant Chura, 2023-04-03 Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape. |
| director of digital marketing job description: Digital Marketing Excellence Dave Chaffey, PR Smith, 2017-03-31 Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| director of digital marketing job description: Hotel Pricing in a Social World Kelly A. McGuire, 2015-10-27 Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive. |
| director of digital marketing job description: Global Applications of the Internet of Things in Digital Marketing Naim, Arshi, Devi, V. Ajantha, 2023-05-23 In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. |
| director of digital marketing job description: E-business In The 21st Century: Essential Topics And Studies (Second Edition) Jun Xu, Xiang-zhu Gao, 2021-02-04 In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives. |
| director of digital marketing job description: Integrated Digital Marketing in Practice Andrew Corcoran, 2023-04-13 Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. |
| director of digital marketing job description: The Blendification System Daniel Bruder, 2020-05-18 Shelving Guide: Business and Management / Strategic Planning / Leadership / Operations Culture, Strategy, Execution. These three components forge the path to realized potential. The Blendification® System breaks down and rebuilds these core concepts within your company's DNA, setting the foundation for an energizing, engaging, and impactful organization. It is based on the belief that many organizations fail to maximize their potential because they simply do not comprehend the magnitude of their personal and collective untapped capabilities. Many workplaces are stuck in second gear, not quite embracing and pursuing their full potential. Corporate missions are based on market dominance and incremental profit growth, leaving a massive blind spot in terms of the connection between employees, customers, and communities. This short-sightedness may provide a clear focal point, but it leaves the company, its leadership, and its employees with limited sustained motivation to realize potential. The Blendification® System embraces the connection between culture, strategy, and execution using the Strategy Whiteboard and integrating emotional and system intelligence into the following three-step model: Strategic Analysis including Culture Strategic Focus, Strategic Outcomes, and Strategic Actions Strategic Execution The Blendification® System connects culture, strategy, and execution in a meaningful way that fosters an inspired, exceptional workforce. By focusing on the unifying purpose within each organization, the platform promotes alignment between leadership and employees setting a clear, strong foundation in which every individual can thrive. With this foundation in place, organizations activate their employee's potential who then take care of their customers. By fully engaging those with whom organizations directly interact, these individuals then become the spark that ignites community-wide advancement. This is not a theory-based, philosophical book. This is an in-depth operating system by which organizations reshape their infrastructure to realize potential. The methodology outlined in The Blendification® System creates agile and efficient action, maximizing success in periods of economic expansion and times of uncertainty such as the COVID-19 outbreak, the Great Recession, and 9/11. By following the structure outlined in The Blendification® System and using the Strategy Whiteboard, organizations will move beyond financial success to uplifting employees, customers, and entire communities. |
| director of digital marketing job description: Principles of Business & Management Oliver Laasch, 2024-02-24 This popular, UN-endorsed textbook supports introductory student learning of business and management alongside the Sustainable Development Goals (SDGs) and their ‘5Ps’ prioritization of people, partnership, planet, peace and prosperity for all. |
| director of digital marketing job description: The Careers Handbook: The Ultimate Guide to Planning Your Future DK, 2022-02-03 From creating life-saving vaccines to developing the most incredible computer games, this job e-guide features hundreds of careers, including trending opportunities. Do you have a passion but can't work out how to make a career out of it? Do you want to change your career but don't know where to start? Are you worried about career development? Or are you overwhelmed by so much advice you are lost in a sea of information? You're not the only one - and The Careers Handbook is here to steer you in the right direction. This indispensable e-guide is ideal for teenagers and newly qualified graduates. Career counsellors will also find this a trustworthy companion for helping students with their future career planning. So, whether you want to become a nurse or home decorator, a chef or cyber-security analyst (or you simply have no idea!) this book is your ultimate source. Concise and combining a user-friendly approach with a bold, graphic design, The Careers Handbook is like having your very own career coach. |
| director of digital marketing job description: Do This, Not That: Career Jenny Foss, 2023-01-10 A must-have step-by-step guide on what to do (and what NOT to do) in the workplace featuring clear instructions and helpful scripts so you can deal with any unexpected situation at work. How do you deal with a difficult boss who is always unavailable? How should you handle a coworker who never completes their portion of a project on schedule? How can you establish a strong work-life balance when starting a new job? The workplace can be full of challenging situations and no matter how passionate, frustrated, excited, or downright angry you feel, it’s important to stay polite and professional. Whether you struggle with finding the right words or simply aren’t sure how to approach a topic, Do This, Not That: Career is here to help! This book gives you the tools you need to move forward productively so you can learn when to let go and move on. You’ll find more than 75 common workplace issues that cover everything from your first day on the job to your last. For each situation, discover what to do and what to avoid, then learn exactly how to make it happen. Find tips to reframe your thinking, simple scripts to help you figure out what to say, and even advice on your next steps depending on your initial response. Do This, Not That: Career is your one-stop-shop to handling any situation that work throws your way so you can prepare yourself for a successful career. |
| director of digital marketing job description: Digital marketing Dr M Ganesh Babu, Dr Mohan N J Monteiro, 2015 |
| director of digital marketing job description: Digital Marketing Ira Kaufman, Chris Horton, Mariusz Soltanifar, 2023-06-29 Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of network thinking, as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank. |
| director of digital marketing job description: Social Location Marketing Simon Salt, 2011-01-25 Front cover “Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.” –Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits! You’ll Learn How To: • Understand how social location marketing works and what it can (and can’t) do for your business • Learn the surprising realities about who uses social location software • Know your customers and their motivations–and build marketing plans around them • Develop communities of customer advocates who’ll work on your behalf • Use games, competitions, time-limited offers, and other innovative approaches • Successfully reach teens, tweens, women, or men • Discover proven approaches for fashion, retail, hospitality, and restaurants • Effectively handle criticism, and transform negatives into positives • Preview brand-new social location tools, including Google Hotpot • Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011. |
| director of digital marketing job description: African Union Public Administration Cabinet & State of Somalia Public Administration Cabinet Ahmed Ceegaag, 2020-12-20 This book, I started 2009, it took 12 yrs and it long time. It takes about African government and local governments system. This book is my favorite book and I am going to helping my mom land. It helped our youngest and old my people. Since 1935, we have a problem came from different ways. God helps to us, and we are going to fighting each other and we have a long Civil war in the world l. Our civil war, came from Middle East, United Nations, western and African Union States. We didn't know, why are we fighting each other? In conclusion, this book is rebuilding African Union States and State of Somalia. That why? I said, African Union Public Administration Cabinet & State of Somalia Public Administration Cabinet |
| director of digital marketing job description: Entrepreneurship and Digital Humanities Francesca Spigarelli, Louise Kempton, Lorenzo Compagnucci, 2024-11-08 Addressing the growing need for integration between STEM and the social sciences and humanities, this book reinterprets the role of entrepreneurship education. It explores how universities can adapt to the rapid change, and challenges, of the job market brought by digital and green transitions. |
| director of digital marketing job description: Ace at Work Pragnya Venigalla, 2024-02-11 Imagine a world without Monday Blues! One where work excites us! One where we feel alive and fulfiled! This doesn’t have to be a fantasy! Being stuck in the hamster wheel, we often overlook little and big things and lose control over our work! This mammoth part of our lives doesn’t get its share of due diligence many times! This book is about to change that! This book is your backstage pass to career wizardry! In ‘Ace at Work’, join Pragnya Venigalla on an explorative journey of knowing yourself and crafting your own career! Pragnya spills the beans on navigating the cubicle jungle with style and substance! Say goodbye to career blahs and hello to being an absolute Ace at Work! |
| director of digital marketing job description: HowExpert Guide to Business and Entrepreneurship HowExpert, 2024-07-12 If you're ready to unlock your entrepreneurial potential and take your business ideas to the next level, then get your hands on the HowExpert Guide to Business and Entrepreneurship. Whether you're a budding entrepreneur with a brilliant idea or an established business owner looking to scale new heights, this comprehensive guide provides the knowledge and tools you need to succeed in the dynamic world of business. Inside This Guide: Introduction: - Understand the vital role of business and entrepreneurship in today's economy. - Learn how to navigate this guide effectively to maximize your learning. - Explore key themes that underpin successful entrepreneurial ventures. Part 1: Getting Started - Chapter 1: Introduction to Entrepreneurship: Discover what it means to be an entrepreneur, the traits of successful entrepreneurs, and how to overcome fear and build confidence. - Chapter 2: Developing a Business Idea: Master the art of identifying market needs, brainstorming innovative ideas, and refining your business concept. - Chapter 3: Market Research: Gain insights into your target market, conduct thorough market research, analyze competitors, and identify market trends. - Chapter 4: Creating a Business Plan: Learn the essential components of a business plan, from writing an executive summary to setting achievable goals and milestones. Part 2: Setting Up Your Business - Chapter 5: Legal Structure and Registration: Choose the right business structure, navigate the registration process, understand legal requirements, and protect your intellectual property. - Chapter 6: Financing Your Business: Estimate startup costs, explore funding options like loans, grants, venture capital, and crowdfunding. - Chapter 7: Setting Up Operations: Find the ideal location, set up your office or workspace, acquire necessary equipment, and establish operational processes. - Chapter 8: Building a Team: Hire the right people, create job descriptions, manage payroll and benefits, and foster a positive workplace culture. Part 3: Marketing and Sales - Chapter 9: Branding and Identity: Develop a strong brand strategy, create a compelling logo and visual identity, craft your brand story, and build brand loyalty. - Chapter 10: Digital Marketing: Build a professional website, optimize for search engines, leverage social media, and create engaging content. - Chapter 11: Traditional Marketing: Utilize print advertising, direct mail campaigns, networking events, and public relations to reach your audience. - Chapter 12: Sales Strategies: Understand the sales process, build a sales funnel, close deals effectively, and manage customer relationships. Part 4: Managing Your Business - Chapter 13: Financial Management: Set up accounting systems, manage cash flow, budget and forecast, and analyze financial reports. - Chapter 14: Operations Management: Streamline processes, manage inventory, ensure quality control, and mitigate risks. - Chapter 15: Leadership and Management: Develop leadership skills, communicate effectively, resolve conflicts, and manage your time efficiently. - Chapter 16: Customer Service: Create a robust customer service strategy, handle complaints, build long-term customer relationships, and measure satisfaction. Part 5: Growing Your Business - Chapter 17: Business Expansion: Identify growth opportunities, scale operations, explore franchising, and consider international expansion. - Chapter 18: Innovation and Product Development: Foster innovation, invest in research and development, launch new products, and stay ahead of competitors. - Chapter 19: Strategic Partnerships: Identify potential partners, negotiate agreements, manage alliances, and leverage partnerships for growth. - Chapter 20: Digital Transformation: Embrace new technologies, implement e-commerce solutions, utilize data analytics, and follow cybersecurity best practices. Part 6: Sustaining Long-Term Success - Chapter 21: Continuous Improvement: Implement lean principles, engage in quality improvement, train employees, and measure performance. - Chapter 22: Corporate Social Responsibility: Build a CSR strategy, adopt sustainability practices, engage with the community, and uphold ethical business practices. - Chapter 23: Adapting to Change: Respond to market changes, pivot your business model, navigate economic downturns, and future-proof your business. - Chapter 24: Exit Strategies: Plan for succession, sell your business, explore mergers and acquisitions, and wind down operations. Conclusion: Reflect on your entrepreneurial journey, and commit to continuous education and growth. Appendices: - Glossary of Business Terms - Recommended Reading and Resources - Templates and Worksheets If you're serious about building and growing a successful business, then the HowExpert Guide to Business and Entrepreneurship is your indispensable companion. Packed with practical advice, real-world examples, and actionable steps, this guide will help you navigate the complexities of entrepreneurship with confidence and clarity. Invest in your future today with this essential resource, and start your journey toward business success. HowExpert publishes how to guides on all topics from A to Z. |
| director of digital marketing job description: The Chief Marketing Officer Journal - Volume I William L. Koleszar, 2009-01-06 ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more. |
| director of digital marketing job description: Publishing for Profit Thomas Woll, Dominique Raccah, 2014-04-01 Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice. |
Digital Marketing Director Job Description Responsibilities
• Lead digital marketing efforts and programs such as email signature software, internal digital signage, mobile app, etc. • Report on and analyze website, email and digital marketing analytics
JOB DESCRIPTION FOR JOB TITLE - UW Health
The Director leads the development of digital marketing procedures, workflows, standards and best practices for UW Health’s Marketing and Communications department and the broader …
Job Description: Director of Digital Marketing (Social …
• Three to five years’ experience in a management position with either a digital marketing firm or a hotel brand’s digital marketing team. • Individual should have a broad range of digital marketing …
Director Digital Marketing - laramar.com
• Direct and execute all digital marketing strategy, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Manage websites, CRM and email marketing • …
Digital Marketing Director Position Description - ASDAH
Purpose: The digital marketing director develops and implements ASDAH’s digital marketing strategy and manages social media. Time Commitment: 15-20 hours per month on average
Description Example of Director, Digital Marketing Job
Example of Director, Digital Marketing Job Description P o wered by w w w.Vel vetJobs.c o m. Knowledge of market ing technologies such as bid management tools, ad servers, tag …
DIGITAL EXPERIENCE DIRECTOR - NetworkPeninsula
Digital Experience Director is responsible for leading the successful strategy, development and management of multi-channel digital marketing including, but not limited to online, mobile, social, …
Job Description: Director of Marketing and Communications
Lead social media and email marketing efforts, fostering meaningful engagement with diverse audiences. Develop and implement SEO strategies to improve digital visibility and performance.
JOB DESCRIPTION MARKETING DIRECTOR - Leaders …
• Provide leadership in creating, managing and executing all marketing strategies (Digital Marketing, Social Media, Web, Field and Channel Marketing) and implement tactical plans that meet and …
Job Description Marketing Director - worthamarts.org
• Generate engaging marketing content across various platforms, including digital, print, and social media, to attract and retain patrons • Identify new audience segments
Director of Marketing - Job Description - Washington State …
Working in conjunction with the Vice President of Student Affairs, the Director of Marketing will be responsible for planning and executing the communications strategy for the institution, in …
Marketing Director Job Description - ICHE
• Create, manage and coordinate all marketing, advertising and promotional strategies that increase brand awareness and drive people to our resources. • Plan, create and oversee the design, …
MARKETING DIRECTOR JOB DESCRIPTION - HK Law
Job Summary: To proactively create and see through to conclusion the Firm’s marketing and communications strategy and to plan, and effectively coordinate associated activities and events …
DIRECTOR of MARKETING and COMMUNICATIONS Position …
The Director of Marketing and Communications is responsible for the development and execution of brand management, communications, and marketing strategies that drive community …
Director of Marketing Job Description - calperformances.org
Directs through subordinate staff, the creation of multiple marketing and branding campaigns in the areas of direct mail, digital marketing, advertising and promotions, paid social media, email …
Description Example of Director, Digital Marketing Job
Example of Director, Digital Marketing Job Description P o wered by w w w.Vel vetJobs.c o m. 5 to10 years of progressive market ing experience focusing on d igital market ing, onl ine and …
ICGN Job Description: Digital Marketing Executive
Job Summary: The Marketing Executive supports the Marketing Director, and the organisation as a whole, through creating digital assets for marketing, communications and promotional activity.
Job Description: Director of Marketing & Communications
Essential Job Functions: Collaborate regularly with the Managing Director and Artistic Director to ensure a clear and accurate interpretation of the organization’s vision and direction Develop and …
Job Description – Digital Operations Specialist Reports To – …
The Digital Operations Specialist will work with the Digital Operations Manager to execute the activities and processes of the company's digital initiatives as well as digital footprint, which …
Director of Marketing Job Description - filmindependent.org
Director conceptualizes and develops overall marketing strategies that broaden awareness and reach Film Independent’s constituents—filmmakers, film lovers, funders and the public—in order …
Digital Marketing Director - Job Description
Jul 20, 2023 · Digital Marketing Director salary range in the United States is around $107,000 to $195,000 per year, according to Glassdoor. However, this range varies depending on the …
Digital Marketing Director job description template - TalentLyft
Apr 1, 2024 · In order to attract Digital Marketing Directors that best matches your needs, it is very important to write a clear and precise Digital Marketing Director job description. Digital …
Digital Marketing Director (Job Description, Salary ...
Digital Marketing Director Job Description. The Digital Marketing Director is the highest position in a digital marketing team hierarchy. He/she is required to have excellent leadership skills, a …
Digital Director Job Description - Betterteam
Apr 22, 2021 · To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive …
Digital Director Job Description [+2024 TEMPLATE] - Workable
Feb 3, 2020 · Job brief. We are looking for an experienced Digital director to translate our digital marketing efforts into a cohesive strategy. Our ideal candidate should be able to collaborate …
Digital Director Job Description [Updated for 2025]
Digital Director Job Description FAQs What skills does a Digital Director need? A Digital Director needs to have a strong understanding of digital marketing strategies and technologies, as well …
Director of Marketing Job Description [Updated for 2025]
May 1, 2025 · The Dallas Symphony Association has an exciting opportunity for an experienced marketing professional to fill the role of Director of Marketing.The Director of Marketing is …
Director, Digital Marketing Job Description | Velvet Jobs
Director, Digital Marketing Duties & Responsibilities To write an effective director, digital marketing job description, begin by listing detailed duties, responsibilities and expectations. …
