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| director of marketing description: The Marketing Director's Handbook Guy Tomlinson, Tim Arnold, 2008 The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success. |
| director of marketing description: Job Description Handbook, The Margie Mader-Clark, 2013-01-01 Offers managers advice on crafting effective job descriptions that accurately detail a position's responsibilities and that keep legal troubles from developing, in a work that includes checklists, worksheets, resources, and samples. |
| director of marketing description: Franchise Opportunities Handbook , 1983 This is a directory of companies that grant franchises with detailed information for each listed franchise. |
| director of marketing description: Transit Marketing Management Handbook United States. Urban Mass Transportation Administration, 1975 |
| director of marketing description: User Group Leadership Michelle Malcher, 2015-12-30 This book is about starting and sustaining a technology user group. User groups are a wonderful way to connect with local and like-minded professionals for networking and learning. All the forums and social media on the internet can’t replace face-to-face time spent discussing problems, upcoming technologies, and other pertinent topics. What every user group needs is leaders to organize meetings, find speakers, and connect the community. What every leader needs is good advice and guidance on how to begin a group and nurture new leadership to keep the group sustainable, and Michelle Malcher provides just that right sort of guidance in her book on User Group Leadership. This book is designed to help you understand what goes into starting and building a user group, giving you the tools and resources to do so. Learn what to expect before your first meeting, in the first three months, and in the first year. Malcher has experience from the local group level on up to the international level with the Independent Oracle User Group. If you’re involved in technology and are ready to take on a position of leadership by which to help others network, succeed, and grow, then grab a copy of this book. You won’t find a better source of guidance for starting and growing a new group on the technology of your choice. Learn what to know before you ever have your first meetingPrepare for each meeting with a list of things that should be doneGrow your local members into future leaders |
| director of marketing description: More Hotel Mogel Larry Mogelonsky, Adam Mogelonsky, 2020-09-24 The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity. There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget. As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property. This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world. |
| director of marketing description: Innovations in Hospital Marketing William J. Winston, 1984 This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire! |
| director of marketing description: Marketing , 1984 |
| director of marketing description: Evergreen Talent Roberta Chinsky Matuson, 2020 This book will show you how any company can attract, find, and keep employees for the long-term. What many organization leaders fail to understand is that you can't simply transplant a competitor's talent strategy and achieve the same results-conditions are different. A company that takes the time to examine its own environment, select talent accordingly, and nurture its people will prevail, regardless of economic conditions-- |
| director of marketing description: How To Write a Marketing Plan for Health Care Organizations William Winston, 2012-11-12 A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized. |
| director of marketing description: Successful Interviewing and Recruitment Rob Yeung, 2008 Teaching managers how to structure a successful interview, spot exceptional candidates, and hire only those who will add value to the business, this work includes advice on what questions to ask and how to put candidates at ease. |
| director of marketing description: Franchise Opportunities Handbook United States. Domestic and International Business Administration, 1983 |
| director of marketing description: Cases and Select Readings in Health Care Marketing William Winston, Robert L Berl, Robert Sweeney, 2022-01-26 Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization! |
| director of marketing description: Optimal Database Marketing Ronald G Drozdenko, Perry D Drake, 2002-03-26 Destined to be the definitive guide to database marketing applications, analytical strategies and test design. - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. - C. Samuel Craig, New York University, Stern School of Business This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done! - Patrick E. Kenny, Executive Vice President, Qiosk.com This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area. - Naomi Bernstein, Vice President, BMG Direct Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. Mary Lou Roberts, Boston University and author of Direct Marketing Management I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing. - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives. - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching Statistics for Direct Marketers and Database Modeling. Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s 1998-1999 Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials |
| director of marketing description: Quick Wins in Sales and Marketing Jackie Jarvis, 2015-04-02 This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them. It is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover. This book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves. |
| director of marketing description: Career Opportunities in the Automotive Industry G. Michael Kennedy, 2009 One in seven Americans is employed in some capacity by the automotive industry, and the number of cars and other vehicles on our roads is rising steadily. |
| director of marketing description: Sports Market Place Directory Richard Gottlieb, 2007 |
| director of marketing description: CIM Revision Cards Marketing in Practice John Williams, 2012-05-04 Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised |
| director of marketing description: Franchise Opportunities Handbook United States. International Trade Administration, United States. Department of Commerce, 1988 |
| director of marketing description: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| director of marketing description: Classified Index of Decisions of the Regional Directors of the National Labor Relations Board in Representation Proceedings , 1976 |
| director of marketing description: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| director of marketing description: Marketing in Practice John Williams, 2005 Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications |
| director of marketing description: Cablefile , 1985 |
| director of marketing description: Daily Graphic Yaw Boadu-Ayeboafoh, 2006-02-17 |
| director of marketing description: CIM Coursebook 03/04 Marketing Management in Practice Tony Curtis, 2012-09-11 Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts |
| director of marketing description: Employee Reward Michael Armstrong, 2002 Revised and rewritten to take account of the new academic standards that will be taught from September 2002, this text examines the many forces influencing decisions about pay - market forces, economics, corporate culture and strategy, to name a few. It provides clear guidance on all remuneration issues, including job evaluation, grading structures, performance management, profit-related pay, benefits and reward for particular groups. By starting from first principles and adopting an integrated approach, Employee Reward provides a definitive overview of the whole process. |
| director of marketing description: Sunkist Growers, Inc Irwin Walter Rust, Kelsey Beeler Gardner, 1960 |
| director of marketing description: Spin Sucks Gini Dietrich, 2014-02-20 Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com |
| director of marketing description: Publishers Directory , 1995 |
| director of marketing description: Job Descriptions in Marketing Management JoAnn Sperling, 1969 Report on research into, and on the results of a survey of the opinion of marketing executives on, the use and content of job descriptions in marketing management - covers relevant aspects of personnel management and industrial research, recruitment and duties of marketing managers, aspects of business organization, etc. |
| director of marketing description: Membership Directory American Chamber of Commerce of Mexico, 1998 |
| director of marketing description: The Medical and Healthcare Marketplace Guide Adeline B. Hale, Arthur B. Hale, 1991 |
| director of marketing description: Design for Business Doctor Gjoko Muratovski, 2014-06-01 One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector. |
| director of marketing description: Corporate Technology Directory , 1995 |
| director of marketing description: Black Hole Blues and Other Songs from Outer Space Janna Levin, 2016-03-29 The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before. |
| director of marketing description: Contemporary Sport Management Paul M. Pedersen, Lucie Thibault, 2021-08-04 Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers-- |
| director of marketing description: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| director of marketing description: Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects Petra Perner, 2008-07-14 ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ICDM 2008 was the eighth event of the Industrial Conference on Data Mining held in Leipzig (www.data-mining-forum.de). For this edition the Program Committee received 116 submissions from 20 countries. After the peer-review process, we accepted 36 high-quality papers for oral presentation, which are included in these proceedings. The topics range from aspects of classification and prediction, clustering, Web mining, data mining in medicine, applications of data mining, time series and frequent pattern mining, and association rule mining. Thirteen papers were selected for poster presentations that are published in the ICDM Poster Proceeding Volume. In conjunction with ICDM there were three workshops focusing on special hot application-oriented topics in data mining. The workshop Data Mining in Life Science DMLS 2008 was held the third time this year and the workshop Data Mining in Marketing DMM 2008 ran for the second time this year. Additionally, we introduced an International Workshop on Case-Based Reasoning for Multimedia Data CBR-MD. |
| director of marketing description: EMPOWERED Marty Cagan, 2020-12-03 Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of achieving extraordinary results from ordinary people. Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams-- |
外企中Managing Director和General Manager有什么区别？
外企特别是金融类外企经常有vice president，director, managing director之类，头衔很大，其实很多只是职级而已，大多不是字面表达的意思，更多是类似国内的职称。比如VP其实就是外企 …
名片中职务的对应英文翻译及欧美企业职务含义及级别？ - 知乎
1. 如果怕误解为中干，建议翻为CEO，这个老外一听就了解。至于Managing Director要看总经理是否董事会成员，如果是，CEO和Managing Director取其一（听你们领导的），不要重复用。 …
对董事长、总经理等职务，最准确常用的商务英语翻译是什么？
中小公司： General Manager 或 Managing Director. 合伙人制公司中负责日常运作的那位合伙人： Managing Partner. 副总经理： 看公司大小. 大公司： Executive Vice President， 下面还有 …
外企职位层级的划分？从低到高，求中英文对照? - 知乎
而对大多数在职场打拼了半辈子的senior director来说，他们的职业生涯也就止步于此了。从director 到VP，是只属于少数职场精英们的最后一个升职（升值）瓶颈。 第八级： 副总 …
GM、VP、FVP、CIO都是什么职位？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
导演、监制、制片人、出品人的职责和分工是怎么样的？ - 知乎
本题已加入知乎圆桌 »影视职人说 | 青年导演养成记，更多「电影产业」讨论欢迎关注。
如何知道一个期刊是不是sci？ - 知乎
Master Journal List在这个网站能搜到的就是吗？我在web of knowledge 上能搜到文章的杂志就是sci吗？
执行董事和CEO有什么区别？ - 知乎
Nov 13, 2018 · 我的英国公司职位就是Manaing Director，然后中文名片上写“执行董事”，我承认这个名称一般中国客户都不明白，几乎都认为是董事会的什么角色。但实际上，就是CEO，或者 …
研究员为什么是principal investigator而不是researcher？ - 知乎
美国国家科学基金会(National Science Foundation，简称NSF)定义为”由受让入指定、美国国家自然科学基金委同意的负责项目科学技术方向的个体”，同时指出”这一术语一般用于研究领域”， …
PE、PM、PD、PR分别是什么岗位? - 知乎
PD（product designer/product director）：产品设计或产品负责人，多见于互联网等以产品为中心的行业。 PM（product manager/project manager）：产品经理或项目经理，前者多见于互联 …
外企中Managing Director和General Manager有什么区别？
外企特别是金融类外企经常有vice president，director, managing director之类，头衔很大，其实很多只是职级而已，大多不是字面表达的意思，更多是 …
名片中职务的对应英文翻译及欧美企业职务含义及级别？ - 知乎
1. 如果怕误解为中干，建议翻为CEO，这个老外一听就了解。至于Managing Director要看总经理是否董事会成员，如果是，CEO和Managing Director取其一（听你们领导 …
对董事长、总经理等职务，最准确常用的商务英语翻译是什么？ - 知乎
中小公司： General Manager 或 Managing Director. 合伙人制公司中负责日常运作的那位合伙人： Managing Partner. 副总经理： 看公司大小. 大公司： …
外企职位层级的划分？从低到高，求中英文对照? - 知乎
而对大多数在职场打拼了半辈子的senior director来说，他们的职业生涯也就止步于此了。从director 到VP，是只属于少数职场精英们的最后一个升职（升值）瓶颈。 第八 …
GM、VP、FVP、CIO都是什么职位？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭 …
