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| dispensary text message marketing: Branding Bud David Paleschuck, 2021-05-25 Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck |
| dispensary text message marketing: Smokescreen Kevin A. Sabet, 2021-04-20 From the leading authority on marijuana—a man who has served as White House advisor on drugs to three different administrations and who NBC News once called “the prodigy of drug politics—comes the remarkable and shocking exposé about how 21st century pot, today’s new and highly potent form of the drug, is on the rise, spreading rapidly across America by an industry intent on putting rising profits over public health. Smokescreen: What the Marijuana Industry Doesn't Want You to Know examines the inside story behind the headlines, containing accounts from Sabet’s time in the Obama administration to stunning revelations from whistleblowers speaking out for the first time. What it finds is how the marijuana industry is running rampant without proper oversight, leaving Americans’ health seriously at risk. Included are interviews with industry insiders who reveal the hidden dangers of a product they had once worshipped. Also contained in these pages are insights from a major underground-market dealer who admits that legalization is hastening the growth of the illicit drug trade. And more to the heart of the issue are the tragic stories of those who have suffered and died as a result of marijuana use, and in many cases, as a result of its mischaracterization. Readers will learn how power brokers worked behind the scenes to market marijuana as a miracle plant in order to help it gain widespread acceptance and to set the stage for the lucrative expansion of recreational pot. The author of this compelling first-person narrative leading the national fight against the legalization of cannabis through his nonprofit, Smart Approaches to Marijuana (aka SAM) is Kevin Sabet. As a policy advisor to everyone from county health commissioners to Pope Francis, and a frequent public speaker on television, radio and through other media outlets, his analysis is consistently relied upon by those who recognize what’s at stake as marijuana lobbyists downplay the risks of massive commercialization. A book several years in the making, filled with vivid characters and informed by hundreds of interviews and scores of confidential documents, Sabet's Smokescreen lays bare the unvarnished truth about marijuana in America. |
| dispensary text message marketing: Apothecary Cocktails Warren Bobrow, 2013-10-15 At the turn of the century, pharmacies in Europe and America prepared homemade tinctures, bitters, and herbal remedies mixed with alcohol for curative benefit for everything from poor digestion to the common cold. Today, trendy urban bars such as Apothke in New York, Apo Bar & Lounge in Philadelphia, and 1022 South in Tacoma, as well as vintage and homegrown cocktail aficionados, find inspiration in apothecary cocktails of old. Now you can too! Apothecary Cocktails features 75 traditional and newly created recipes for medicinally-themed cocktails. Learn the history of the top ten apothecary liqueurs, bitters, and tonics that are enjoying resurgence at trendy bars and restaurants, including Peychaud's Bitters, Chartreuse, and Vermouth. Find out how healing herbs, flowers, and spices are being given center stage in cocktail recipes and traditional apothecary recipes and ingredients are being resurrected for taste and the faint promise of a cure. Once you've mastered the history, you can try your hand at reviving your favorites: restoratives, sedatives and toddys, digestifs, and more. Whether you're interested in the history, the recipes, or both, you'll love flipping through this beautifully presented book that delves into the world of apothecary cocktails. |
| dispensary text message marketing: The Cannabis Business Book Michael Zaytsev, 2020-01-08 So you want to be a Cannabis millionaire? In this book, 50 industry insiders share what it takes to succeed in the weed business and generate High R.O.I. In the follow up to his best-selling The Entrepreneur's Guide to Cannabis, Cannabis Business Coach and award-winning Cannabis entrepreneur, Michael Zaytsev shares the strategies and tactics that transformed him from an idealistic 24-year-old with absolutely no knowledge of Cannabis-except how to consume it-into one of the Cannabis industry's most consistently innovative, influential, and effective leaders. The Cannabis Business Book features interviews and insights from 50 industry leading insiders, including: Founder and Owner of California's largest medical dispensary (Steve DeAngelo) Investors funding the biggest deals in Cannabis business (Emily Paxhia, Asher Troppe, Alain Bankier, Scott Greiper) Chief Mentor for the world's largest network of high-net-worth Cannabis investors in the world (Francis Priznar) Renowned Cannabis grow expert and Senior Cultivation Editor of High Times magazine (Danny Danko) Attorneys who helped craft the laws that legalized Cannabis in Colorado, Florida, and Massachusetts (Brian Vicente, Ben Pollara, Shanel Lindsay) Entrepreneurs in all facets of the industry, from edibles to software and everything in between Trailblazing pioneers in activism who paved the way for legal Cannabis business and many more! Readers can expect to learn: Why Cannabis business represents an unprecedented once-in-a-lifetime opportunity for wealth creation and social impact How to take advantage of that opportunity Whether or not the cannabis business is right for you (it's not for everyone...) How the Cannabis industry is unique from every other industry in the world The mindset, leadership principles, and best practices of highly successful Cannabis entrepreneurs How to raise money for your Cannabis business How to build a potent and supportive Cannabis network The most common mistakes Cannabis entrepreneurs make and how to avoid them and more! Michael Zaytsev, or Mike Z, is the Founder of High NY -one of the world's largest marijuana Meetup communities. He has produced Cannabis education and networking opportunities for thousands of people. He is also the Founder of The New York City Cannabis Film Festival, the Cannabis Media Lab, & the High Tech Hackathon. Michael Zaytsev's writing has been published in Entrepreneur, Forbes, International Business Times, & more. For more information or to contact Mike Z, visit www.MichaelZaytsev.com |
| dispensary text message marketing: Cannabis Pharmacy Michael Backes, 2018-01-02 The most comprehensive and approachable book available on understanding and using medical marijuana. Revised and updated with the latest information on varietals, delivery, dosing, and treatable conditions, Cannabis Pharmacy is a well-designed and -illustrated and easy-to-use resource(Booklist) for those considering medical marijuana as a treatment option. In Cannabis Pharmacy, expert Michael Backes offers evidence-based information on using cannabis to treat an array of ailments and conditions. He provides information on how cannabis works with the body's own system, how best to prepare and administer it, and how to modify and control dosage. This newly revised edition is now completely up-to-date with the latest information on the body's endocannabinoid system, which is understood to control emotion, appetite, and memory. Delivery methods including e-cigarette and vape designs are also covered here, along with information on additional varietals and a new system for classification. Cannabis Pharmacy covers more than 50 ailments and conditions, including anxiety, ADHD, Depression, Gastrointestinal disorders, Insomnia, Menopause, Migraine, Pain, PTSD, and more, that can be alleviated with marijuana. |
| dispensary text message marketing: UnMarketing Scott Stratten, Alison Stratten, 2016-10-10 UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B. |
| dispensary text message marketing: Tell Your Children Alex Berenson, 2020-02-18 In “a brilliant antidote to all the…false narratives about pot” (American Thinker), an award-winning author and former New York Times reporter reveals the link between teenage marijuana use and mental illness, and a hidden epidemic of violence caused by the drug—facts the media have ignored as the United States rushes to legalize cannabis. Recreational marijuana is now legal in nine states. Advocates argue cannabis can help everyone from veterans to cancer sufferers. But legalization has been built on myths—that marijuana arrests fill prisons; that most doctors want to use cannabis as medicine; that it can somehow stem the opiate epidemic; that it is beneficial for mental health. In this meticulously reported book, Alex Berenson, a former New York Times reporter, explodes those myths, explaining that almost no one is in prison for marijuana; a tiny fraction of doctors write most authorizations for medical marijuana, mostly for people who have already used; and marijuana use is linked to opiate and cocaine use. Most of all, THC—the chemical in marijuana responsible for the drug’s high—can cause psychotic episodes. “Alex Berenson has a reporter’s tenacity, a novelist’s imagination, and an outsider’s knack for asking intemperate questions” (Malcolm Gladwell, The New Yorker), as he ranges from the London institute that is home to the scientists who helped prove the cannabis-psychosis link to the Colorado prison where a man now serves a thirty-year sentence after eating a THC-laced candy bar and killing his wife. He sticks to the facts, and they are devastating. With the US already gripped by one drug epidemic, Tell Your Children is a “well-written treatise” (Publishers Weekly) that “takes a sledgehammer to the promised benefits of marijuana legalization, and cannabis enthusiasts are not going to like it one bit” (Mother Jones). |
| dispensary text message marketing: The Entrepreneur's Guide to Cannabis Michael Zaytsev, 2016-06-24 Thinking about investing in or starting a Cannabis business? Read this book first so your time and money don't go up in smoke! Leadership and Business Coach, Michael Zaytsev, interviewed 25 of the Cannabis industry's most successful leaders for their best entrepreneurship advice. Learn directly from: Steve DeAngelo, CEO of Harborside Health Center, the world's largest Cannabis dispensary Ethan Nadelmann, Executive Director of the Drug Policy Alliance, described by Rolling Stone as the real drug czar Scott Reach, CEO of Rare Dankness, winner of multiple Cannabis Cups Betty Aldworth, Executive Director of Students for Sensible Drug Policy, a multinational advocacy organization Cy Scott, Co-Founder of Leafly, and many others! Legal Cannabis represents a $50 Billion Dollar a year industry; the industry will never be as small as it is today! Don't enter the Green Rush without learning from the pioneers interviewed for this book. Begin with The Entrepreneur's Guide to Cannabis. |
| dispensary text message marketing: Business Aspects of Optometry Association of Practice Management Educa, 2009-12-15 Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! - Unique! Expert authors are practice management educators who teach the course in optometry schools. - A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. - Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. - Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. - Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. - Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. - Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. - Checklists provide a logical progression in completing tasks. NEW chapters expand the book's scope of coverage, and include these topics: - Personal and professional goal setting - Resumes and interviews - Debt management - Principles of practice transfer - Ethics - Quality assurance - Specialty practice - Vision rehabilitation - Coding and billing - Financial decision making - Exit strategies |
| dispensary text message marketing: The Pot Book Julie Holland, 2010-09-23 Leading experts on the science, history, politics, medicine, and potential of America’s most popular recreational drug • With contributions by Andrew Weil, Michael Pollan, Lester Grinspoon, Allen St. Pierre (NORML), Tommy Chong, and others • Covers marijuana’s physiological and psychological effects, its medicinal uses, the complex politics of cannabis law, pot and parenting, its role in creativity, business, and spirituality, and much more Exploring the role of cannabis in medicine, politics, history, and society, The Pot Book offers a compendium of the most up-to-date information and scientific research on marijuana from leading experts, including Lester Grinspoon, M.D., Rick Doblin, Ph.D., Allen St. Pierre (NORML), and Raphael Mechoulam. Also included are interviews with Michael Pollan, Andrew Weil, M.D., and Tommy Chong as well as a pot dealer and a farmer who grows for the U.S. Government. Encompassing the broad spectrum of marijuana knowledge from stoner customs to scientific research, this book investigates the top ten myths of marijuana; its physiological and psychological effects; its risks; why joints are better than water pipes and other harm-reduction tips for users; how humanity and cannabis have co-evolved for millennia; the brain’s cannabis-based neurochemistry; the complex politics of cannabis law; its potential medicinal uses for cancer, AIDS, Alzheimer’s, multiple sclerosis, and other illnesses; its role in creativity, business, and spirituality; and the complicated world of pot and parenting. As legalization becomes a reality, this book candidly offers necessary facts and authoritative opinions in a society full of marijuana myths, misconceptions, and stereotypes. |
| dispensary text message marketing: The Official High Times Cannabis Cookbook Elise McDonough, Editors of High Times Magazine, 2012-03-21 Presents recipes that feature cannabis as an ingredient, along with an introduction that covers topics such as the difference between hemp and cannabis, the plant's potency when eaten, different strains, and its fat content. |
| dispensary text message marketing: How to Succeed in the Cannabis Industry Dasheeda Dawson, 2019-07 How to Succeed in the Cannabis Industry (3rd Edition) is a top-selling workbook for professionals, contractors and entrepreneurs looking to transition their skills into the legal cannabis industry. This book provides a step-by-step explanation of current opportunities in the industry whether you want to build a side hustle or launch an empire. Access 95+ self-assessment questions and exercises to determine the best place to enter the market based on your skills, resources and talent! Learn insider tips & tricks from an industry pioneer already capitalizing on the fastest growing global industry. Avoid the common misconceptions and mistakes that waste valuable time and money. Foreword written by Roz McCarthy, Founder & CEO of Minorities for Medical Marijuana. Customer Reviews Dasheeda has helped me synthesize how all of my experiences and passions can be married together for this industry. -- Vanessa J., Oakland CA Dasheeda has simplified a complicated process and made it so that you don't have to reinvent the wheel to enter this industry. -- Bonniewell G., Trenton, NJ This workbook has helped because it actually provided a guide to the industry outside of growing and retail. -- Cassandra O., Atlanta GA ABOUT THE AUTHOR Dasheeda Dawson is The WeedHead(TM) - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the rebranding of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria's Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE). |
| dispensary text message marketing: The Science of Medical Cannabis David S. Younger, 2018-11-14 The cultural, scientific and legislative divide created by vigorous debates over the legalization of medical marijuana is giving way to a new synergy among community stakeholders across the United States. The goal is to improve access to medical marijuana for patients with refractory debilitating neurological disorders, cancer, and chronic pain as an alternative to ineffective pharmacotherapy and potentially addictive pain medications. The ultimate test of our nations resolve to ensure the welfare of our sickest patients is the enactment and implement of effective public health reform in the area of medical marijuana, also known as medical cannabis.This book evolved out of the present need for a definitive volume on the science and public health aspects of medical cannabis to fuel this national narrative. The ethnographic research presented in the concluding chapter was inspired by Professor Miriam W. Boeri and colleagues, at Bentley University in Waltham, MA. They examined views of community stakeholders including medical marijuana dispensary entrepreneurs, health care professionals, and patients in a state that legalized medical marijuana in 2013, yet there continued to be confusion and misunderstandings in the interpretation and implementation of medical marijuana guidelines during the period of policy shifts. Apparent gaps in policy development and implementation signaled the urgency for a comparison study addressing stakeholder views in New York State, where its medical marijuana program has legally dispensed the drug since 2014. The resulting pilot study was carried out in the Division of Health Policy and Management of the City University of New York School of Public Health. The research model incorporated ethnographic and grounded methodologies to detail the views of physicians, pharmacists, educators, patients, and entrepreneur stakeholders; with triangulation of data and application of dominant themes into a socioecological framework model to identify areas of public health policy reform. The findings of this study detail that New York, like other states that recently legalized the dispensation of medical marijuana, faces challenges beyond policy transparency, communication and education explicitly to improve the implementation process for applying and registering medical cannabis dispensaries, referring physicians, and qualified patient recipients.Ken Langone, Chairman of the Board of New York University Langone Health, and Steven Galetta, Chair of Neurology in the School of Medicine, where the authors is senior staff in neuroepidemiology, motivated him to pursue doctoral training in Health Policy and Management. The author has had the good fortune of interacting with thought-provoking medical students, neurology trainees, public health doctoral students, and professors who reinforce the high ethical standards in medical and public health practice and research. However, his patients still educate him in empathy and humanity. The author is grateful to his family, including his spouse Holly and sons Adam and Seth, who serve as his daily compass, encouraging him to take on projects that promote core values of medicine and humanity. |
| dispensary text message marketing: The Easy Cannabis Cookbook Cheri Sicard, 2018-02-13 The definitive guide to making easy, everyday edibles Go beyond just cookies and brownies as you learn how to serve up delicious edibles perfect for every meal with this comprehensive exploration of cooking with cannabis. Written by Cheri Sicard—nicknamed the “Martha Stewart of weed” by The Daily Beast—this cannabis cookbook provides you with absolutely everything you need to redefine stoner eats. Whether it’s Ganja Gazpacho, Barbecue Chicken, or Deviled Eggs, these simple and straightforward recipes make it a breeze to bring unique, properly dosed edibles to the table. This must-have marijuana cookbook includes: Cannabis 101—Discover a crash course on the history of marijuana and all the benefits it provides. Dosing guides—Find out how to measure potency and make sure your infusions meet their mark. Cooking fundamentals—Learn fundamental cooking skills, what equipment you need, and more. 60 Tasty recipes—Go beyond cookies and brownies with recipes for breakfasts, lunches, dinners, and more. Get baked, roasted, and grilled cannabis-infused treats for every meal thanks to The Easy Cannabis Cookbook. |
| dispensary text message marketing: Cannabis Betty Wedman-St.Louis, 2018-04-19 Cannabis is one of the oldest cultivated plants dating back 12,000 years and demonstrates medicinal properties including immune support, anti-inflammatory effects, and cancer-fighting potential. As cannabis receives regulatory approval in the United States, clinicians will need guidelines to prescribe medical marijuana for various health conditions. This book presents information to healthcare professionals focusing on medical cannabis. It is a science-based overview providing clinical recommendations and dosing guidelines for practitioners to advise patients appropriately. Features: Discusses the endocannabinoid system role in homeostasis, pain control, and regulatory function in health and disease Advises clinicians on cannabis use in patients with cancer; cardiovascular, brain, and liver function; mood disorders; and patients receiving palliative care Includes information on cannabis nutrition as well as the cannabis microbiome Features information on cannabis quality control for safe and effective delivery Cannabis: A Clinician’s Guide is written for clinicians providing a resource guide to help them assess the medicinal value of cannabis, answer patient and consumer questions, and recommend its use optimally. The book is divided into three sections covering cannabis science, use in clinical practice, and regulations and standards. It includes practical information on dosing guidelines and dispensary insights, personal cannabis stories, and an in depth look at the nutritional benefits of cannabis and how to use it in daily life. From the Author: As a clinical nutritionist, I have been involved in the use of cannabis since 1981 while researching diabetes in India. Ayurvedic medicine listed cannabis as a beneficial herb with curing properties. In 1983, a Chinese medicine doctor in the Peoples Republic of China gave me a cannabis herbal supplement for sleep that he claimed Chairman Mao took regularly. Upon returning to the United States, no one would even talk to me about cannabis because of its Schedule I status. During an Antioxidants class taught for Everglades University, I included information on cannabis, but was restricted from including it in the course description. Cannabis: A Clinician’s Guide unveils deceit on this herbal medicine used for thousands of years providing insight into the science behind its use and how to incorporate cannabis into daily life, especially for those suffering from neurological disorders, cancer, and mood disorders. |
| dispensary text message marketing: A Woman's Guide to Cannabis Nikki Furrer, 2018-12-25 A handbook for understanding and using marijuana, written just for women--whether they're using it for medicinal relief or for pleasure. This book is like having a knowledgeable salesperson across the counter at a dispensary who can hand-sell you a product to fit your mood and tastes--because author Nikki Furrer is that person as a producer and distributor of marijuana products to dispensaries. The book answers the questions that Nikki receives from women every week. |
| dispensary text message marketing: Saltwater Cowboy Tim McBride, Ralph Berrier, 2015-04-07 “A wild and entertaining true story by one of the biggest pot haulers in American history . . . Tim McBride’s tale of excess is a thrill to read.” —Bruce Porter, New York Times–bestselling author of Blow In 1979, Wisconsin native Tim McBride hopped into his Mustang and headed south. He was twenty-one, and his best friend had offered him a job working as a crab fisherman in Chokoloskee Island, a town of fewer than 500 people on Florida’s Gulf Coast. Easy of disposition and eager to experience life at its richest, McBride jumped in with both feet. But this wasn’t a typical fishing outfit. McBride had been unwittingly recruited into a band of smugglers—middlemen between a Colombian marijuana cartel and their distributors in Miami. His elaborate team comprised fishermen, drivers, stock houses, security—seemingly all of Chokoloskee Island was in on the operation. As McBride came to accept his new role, tons upon tons of marijuana would pass through his hands. Then the federal government intervened in 1984, leaving the crew without a boss and most of its key players. McBride, now a veteran smuggler, was somehow spared. So when the Colombians came looking for a new middle-man, they turned to him. McBride became the boss of an operation that was ultimately responsible for smuggling 30 million pounds of marijuana. A self-proclaimed “Saltwater Cowboy,” he would evade the Coast Guard for years, facing volatile Colombian drug lords and risking betrayal by romantic partners until his luck finally ran out. A tale of crime and excess, Saltwater Cowboy is the gripping memoir of one of the biggest pot smugglers in American history. |
| dispensary text message marketing: Edibles Stephanie Hua, 2018-11-06 Bring a new herb into your kitchen with this tasty unique collection of recipes for bite-sized, low-dose sweet and savory cannabis edibles. This cookbook ventures boldly beyond pot brownies with delicious and unique baked confections as well as innovative savory treats. Designed for bakers and cooks of all skill levels, Edibles: Small Bites for the Modern Cannabis Kitchen includes simple recipes like spiced superfood truffles and roasted beet hummus, alongside more advanced recipes like artisanal marshmallows and Gruyére & green garlic gougéres—all brought to life with vibrant photography. Complete with instructions for creating master ingredients such as canna butters, oils, honey, and maple syrup, as well as information on dosage and portions and the science of cannabis, this cookbook slash baking book gives cannabis newbies and connoisseurs alike the info they need to create an easy, safe, and delicious edibles experience. • A DIY recipe book for beginner and advanced cannabis bakers • Contains detailed information on correct dosage and portions • Provides tips, tricks and tools of the trade Author Stephanie Hua is the founder and chief confectioner of the popular gourmet edibles line, Mellows, and co-author Coreen Carroll is a winner on the Netflix television series Cooked with Cannabis, executive chef, and cofounder a dining pop-up, Cannaisseur Series, which hosts curated cannabis and culinary experiences, events, and workshops. Those who like The Easy Cannabis Cookbook: 60+ Medical Marijuana Recipes for Sweet and Savory Edibles, Bong Appétit: Mastering the Art of Cooking with Weed, and Marijuana Edibles: 40 Easy and Delicious Cannabis-Infused Desserts and other cannabis cookbooks will want to add Edibles to their collection. • Delightful addition to any foodie's book shelf • Thoughtful gift for anyone who enjoys cooking, baking, and eating edibles • Cannabis-curious cookbook collectors will appreciate these unique recipes |
| dispensary text message marketing: The Analytical Chemistry of Cannabis Brian F. Thomas, Mahmoud A. ElSohly, 2015-12-01 A volume in the Emerging Issues in Analytical Chemistry series, The Analytical Chemistry of Cannabis: Quality Assessment, Assurance, and Regulation of Medicinal Marijuana and Cannabinoid Preparations provides analytical chemistry methods that address the latest issues surrounding cannabis-based products. The plethora of marketed strains of cannabis and cannabinoid-containing products, combined with the lack of industry standards and labelling requirements, adds to the general perception of poor quality control and limited product oversight. The methods described in this leading-edge volume help to support the manufacturing, labelling, and distribution of safe and consistent products with known chemical content and demonstrated performance characteristics. It treats analytical chemistry within the context of the diverse issues surrounding medicinal and recreational cannabis in a manner designed to foster understanding and rational perspective in non-scientist stakeholders as well as scientists who are concerned with bringing a necessary degree of order to a field now characterized by confusion and contradiction. - Addresses current and emerging analytical chemistry methods - an approach that is unique among the literature on this topic - Presents information from a broad perspective of the issues in a single compact volume - Employs language comprehensible to non-technical stakeholders as well as to specialists in analytical chemistry |
| dispensary text message marketing: Countering the Problem of Falsified and Substandard Drugs Institute of Medicine, Board on Global Health, Committee on Understanding the Global Public Health Implications of Substandard, Falsified, and Counterfeit Medical Products, 2013-06-20 The adulteration and fraudulent manufacture of medicines is an old problem, vastly aggravated by modern manufacturing and trade. In the last decade, impotent antimicrobial drugs have compromised the treatment of many deadly diseases in poor countries. More recently, negligent production at a Massachusetts compounding pharmacy sickened hundreds of Americans. While the national drugs regulatory authority (hereafter, the regulatory authority) is responsible for the safety of a country's drug supply, no single country can entirely guarantee this today. The once common use of the term counterfeit to describe any drug that is not what it claims to be is at the heart of the argument. In a narrow, legal sense a counterfeit drug is one that infringes on a registered trademark. The lay meaning is much broader, including any drug made with intentional deceit. Some generic drug companies and civil society groups object to calling bad medicines counterfeit, seeing it as the deliberate conflation of public health and intellectual property concerns. Countering the Problem of Falsified and Substandard Drugs accepts the narrow meaning of counterfeit, and, because the nuances of trademark infringement must be dealt with by courts, case by case, the report does not discuss the problem of counterfeit medicines. |
| dispensary text message marketing: Marihuana E.L. Abel, 2013-06-29 Of all the plants men have ever grown, none has been praised and denounced as often as marihuana (Cannabis sativa). Throughout the ages, marihuana has been extolled as one of man's greatest benefactors and cursed as one of his greatest scourges. Marihuana is undoubtedly a herb that has been many things to many people. Armies and navies have used it to make war, men and women to make love. Hunters and fishermen have snared the most ferocious creatures, from the tiger to the shark, in its herculean weave. Fashion designers have dressed the most elegant women in its supple knit. Hangmen have snapped the necks of thieves and murderers with its fiber. Obstetricians have eased the pain of childbirth with its leaves. Farmers have crushed its seeds and used the oil within to light their lamps. Mourners have thrown its seeds into blazing fires and have had their sorrow transformed into blissful ecstasy by the fumes that filled the air. Marihuana has been known by many names: hemp, hashish, dagga, bhang, loco weed, grass-the list is endless. Formally christened Cannabis sativa in 1753 by Carl Linnaeus, marihuana is one of nature's hardiest specimens. It needs little care to thrive. One need not talk to it, sing to it, or play soothing tranquil Brahms lullabies to coax it to grow. It is as vigorous as a weed. It is ubiquitous. It fluorishes under nearly every possible climatic condition. |
| dispensary text message marketing: Investing in Cannabis For Dummies Steven R. Gormley, 2021-01-07 Invest in one of the most exciting and booming industries available today Investing in Cannabis For Dummies takes readers on an illuminating and whirlwind tour of the legal cannabis investment industry. Written by a renowned expert in the world of cannabis, Steve Gormley (also known as the Cannabis Viking), this book provides an in-depth look at all aspects of publicly traded stocks (nationally and internationally) in the cannabis industry for medical or recreational use. This book covers crucial topics for a firm understanding of investing in the cannabis industry, including: How to evaluate the strength of a cannabis company The differences between investing in public and private companies Investing in different cannabis silos - from cultivation, oils, and edibles, to technology Avoiding common scams and traps Trading strategy tips Investing in Cannabis for Dummies is perfect for those who want to get in near the ground floor of an industry experiencing a massive expansion due to cannabis legalization around North America, Canada, and around the globe. |
| dispensary text message marketing: Pain Management and the Opioid Epidemic National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Health Sciences Policy, Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse, 2017-09-28 Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring. |
| dispensary text message marketing: The Wholistic Healing Guide to Cannabis Tammi Sweet, 2020-07-07 Tammi Sweet combines her expertise in herbal medicine and neurobiology in this in-depth guide to understanding the science behind the effectiveness of cannabis medicine. In addition to exploring the chemistry of the whole cannabis plant, she explains the physiology of the human body’s endocannabinoid system and why and how it is affected by ingesting cannabis. Based on research and her own clinical experience, Sweet provides technique instructions for the best medicinal cannabis preparations and specific dosage recommendations for using these remedies to address a wide range of conditions, including stress, chronic pain, anxiety, PTSD, insomnia, and more. This volume offers a wealth of valuable information to healthcare professionals, practitioners of the healing arts, dispensary workers, and medical cannabis users who want to understand the science of cannabis and its effects on the whole body. |
| dispensary text message marketing: No Logo Naomi Klein, 2000-01-15 What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands. Billy Bragg from the bookjacket. |
| dispensary text message marketing: Marijuana Legalization Jonathan Paul Caulkins, Beau Kilmer, Mark Kleiman, 2016 Marijuana Legalization: What Everyone Needs to Know(R) provides readers with a non-partisan primer covering everything from the risks and benefits of using marijuana to what is happening with marijuana laws around the world. This book serves as the price of admission for any serious discussion about marijuana legalization. |
| dispensary text message marketing: The Modern Herbal Dispensatory Thomas Easley, Steven Horne, 2016-11-29 The beloved best-selling classic for the modern herbalist—a definitive guide to 250 safe and effective herbal medicines, preparations, and single-herb remedies to make at home. This comprehensive, full-color guide offers detailed and easy-to-follow instructions for making and using approximately 250 all-natural DIY herbal medicines. With practical tips, in-depth preparation techniques, and an inside look at some of the authors’ own favorite formulas, The Modern Herbal Dispensatory walks beginners and advanced herbalists alike through: • The 12 major categories of herbs, from aromatic to sweet • Herbal preparations: the many ways to prepare and use herbs, from capsules and tinctures to standardized extracts and essential oils • Choosing the best dosage form for each category of herb • How to harvest, dry, and use fresh herbs • Extractions: terms, equipment, solvents, and calculations, plus how to extract herbs in water, alcohol, glycerin, and vinegar • Advanced techniques: like percolation extracts, fluid extracts, and soxhlet extracts • Preparations like oil-based extractions, topical applications, concentrates, lozenges, traditional Chinese methods, and more • Formulas and dosages: how to design herbal formulas and use herbs safely and effectively • Herbal insights and need-to-know wisdom, like why different preparations of the same herb affect the body differently; which herbs are medicinal when dry, but could be toxic when fresh; and why beginners typically see more potent results with formulations versus single-herb preparations The text includes multiple appendices, recommendations for further reading, in-depth full-color photo guides, and a helpful index. With advice on herbal preparations for 100+ illnesses and conditions and a comprehensive materia medica, The Modern Herbal Dispensatory is an enduring classic and beloved plant-medicine reference manual for herbalists, natural medicine practitioners, and anyone seeking safe, holistic, at-home care and inexpensive all-natural remedies. |
| dispensary text message marketing: Marijuana and Mental Health Michael T. Compton, M.D., M.P.H., 2016-03-18 With relatable clinical vignettes that illustrate the applicability of each chapter’s content, as well as key chapter points that summarize major themes, Marijuana and Mental Health is the definitive, single source of comprehensive information on marijuana and mental health in modern American society. Balanced, focused, and highly readable, chapters address topics such as the effects of marijuana on the brain and mind, marijuana-related policy and legislation, the complex link between marijuana use and psychotic disorders, synthetic cannabinoids, and the treatment and prevention of marijuana misuse. Beyond offering clinical and research psychiatrists, psychiatric residents and fellows, clinical psychologists, and psychiatric nurses a comprehensive but concise compilation of research in this area, this reference informs clinical mental health practice as well as policy decisions by articulating the connection between marijuana and mental health, particularly in the United States. |
| dispensary text message marketing: Green: A Field Guide to Marijuana Dan Michaels, 2015-05-19 Green: A Field Guide to Marijuana is required reading for a new generation of curious and sophisticated pot smokers. Presented in an eye-popping package and filled with hyperdetailed photography of individual buds, this essential guide to marijuana is smart, practical, and exceedingly beautiful. The Primer section explores the culture of this complex flower and explains the botany that makes each strain unique. The Buds section describes the variations of lineage, flavor, and mental or physical high that define 170 exceptional strains. Poised to become the go-to marijuana guide for recreational and medicinal users alike, Green is easy to pick up and impossible to put down. |
| dispensary text message marketing: Breaking the Grass Ceiling Ashley Picillo, 2017-03-01 Breaking the Grass Ceiling is a biographical collection featuring powerful, driven and courageous women who have been instrumental in paving the way into the cannabis industry for many-especially other women. Within these pages, 21 women share their triumphs, heartaches, and words of wisdom derived from their incredibly diverse experiences within the legal cannabis industry. These profiles reveal what happens when women persevere, battling old schools of thought in their quest for equality, respect, and a voice at the top. Representing the unique fields of cannabis consulting, technology, dispensary operations, human resources, cultivation, scientific research, law, infused products, policy, advocacy, and activism, these women have contributed years of pioneering efforts to the industry. Not only has their work helped shape the cannabis industry as it exists now, they have opened a door through which other women can follow and continue to build the industry into one with no ceiling at all. In the meantime, watch out for falling glass. |
| dispensary text message marketing: Start Your Own Cannabis Business Javier Hasse, The Staff of Entrepreneur Media, 2018-04-20 Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company |
| dispensary text message marketing: Hairy Pothead and the Marijuana Stone Dana Larsen, 2007 Parody of Harry Potter and the philosopher's stone, by J.K. Rowling. |
| dispensary text message marketing: Setting Up Community Health and Development Programmes in Low and Middle Income Settings Ted Lankester, Nathan J. Grills, 2019 Over half the world's rural population, and many in urban slums, have minimal access to health services. This book describes how to set up new, and develop existing, community-based health care for, by and with, the community. |
| dispensary text message marketing: Handbook of Cannabis for Clinicians: Principles and Practice Dustin Sulak DO, 2021-06-29 The first foundational text on the clinical use of cannabis and cannabinoid therapies. Despite thousands of years of medical use and an impressive record of safety, versatility, and efficacy, Cannabis sativa has existed outside the modern pharmacopeia since the 1940s. Primarily driven by popular demand, this botanical has returned to health care, but most clinicians lack the knowledge essential for identifying candidates for treatment, guiding patients, maximizing benefit, and minimizing harm. Dustin Sulak provides health care professionals—including physicians, psychologists, pharmacists, and nurses—with an accessible and evidence-based reference that empowers them to intelligently discuss cannabis with their patients and implement cannabis and cannabinoid therapies with confidence. Based on over a decade of clinical experience and an extensive review of the literature, this detailed and scientifically accurate guide includes the history of cannabis in medicine, the foundations of endocannabinoid physiology, the pharmacological effects of cannabis’ myriad active constituents, the clinical utility of its various preparations, and specific strategies and cautions for treating the most common conditions presenting to a cannabis clinician. This guide is an essential resource for practitioners of any specialty field or experience level who wish to improve their patients’ outcomes, harness the healing potential of the endocannabinoid system, and wield a powerful solution to many of healthcare’s challenges. |
| dispensary text message marketing: Higher Etiquette Lizzie Post, 2019-03-26 Emily Post has gone to pot. As we enter the dawn of a new post-prohibition era, the stigma surrounding cannabis use is fading, and the conversation about what it means to get high is changing. When it comes to being a respectful, thoughtful, and responsible consumer of pot, there is a lot you need to know. In Higher Etiquette, Lizzie Post--great-great granddaughter of Emily Post and co-president of America's most respected etiquette brand--explores and celebrates the wide world of legalized weed. Combining cannabis culture's long-established norms with the Emily Post Institute's tried-and-true principles, this book covers the social issues surrounding pot today, such as: How to bring it to a dinner party or give it as a gift Why eating it is different from inhaling it How to respectfully use it as a guest Why different strains affect you in different ways How to be behave at a dispensary How to tackle pot faux pas such as canoed joints and lawn-mowed bowls This handy guide also provides a primer on the diverse array of cannabis products and methods of use, illuminating the many convenient and accessible options available to everyone from experienced users to newbies and the canna-curious. Informative, charming, and stylishly illustrated, this buzzworthy book will make the ultimate lit addition to your stash. |
| dispensary text message marketing: Excel Formulas and Functions For Dummies Ken Bluttman, Peter G. Aitken, 2010-04-15 Put the power of Excel formulas and functions to work for you! Excel is a complex program. Mastering the use of formulas and functions lets you use Excel to compute useful day-to-day information, such as calculating the true cost of credit card purchases or comparing 15-year and 30-year mortgage costs. This fun and friendly book demystifies Excel's built-in functions so you can put them to work. You'll find step-by-step instructions on 150 of Excel's most useful functions, how they work within formulas, and how to use them to make your life easier. See how to use 150 of Excel's most useful functions, with real-world examples showing how each function is used within a formula Learn to calculate the costs of leasing versus buying a car, compute classroom grades, create an amortization table, or evaluate investment performance Fully updated for Excel 2010, but the principles will work with earlier versions of Excel as well Includes essential coverage of an additional 85 functions In the ever-popular, non-threatening For Dummies style, Excel Formulas and Functions For Dummies, 2nd Edition makes Excel's power accessible to you. |
| dispensary text message marketing: Marijuana Nation Roger Roffman, 2015-03-15 Roger Roffman first discovered marijuana while serving as a US Army officer in Vietnam. From these seemingly innocuous beginnings, Roffman has been fascinated by marijuana, as a researcher, scholar, therapist, activist, and user. Ever since America’s youth first marched in opposition to the war in Vietnam, pot’s popularity has periodically ebbed and surged. Calls for greater, fewer, or no marijuana penalties also have swung on their own pendulum.From lobbying in Washington, to talking to doctors and nurses in oncology wards, and watching his brother struggle with addiction, Roffman has experienced the layered and complex relationship Americans have with marijuana first-hand. With one foot on each side of the fence, at times feeling at odds with both camps, Roffman is on a quest to challenge those who insist we think of marijuana as a weapon of mass destruction, as well as those who would have us see it as a harmless source of pleasure and relief. |
| dispensary text message marketing: Health by the People Kenneth W. Newell, 1975 |
| dispensary text message marketing: ConBody Coss Marte, Brandon Sneed, 2018-03-20 “When Coss Marte went to prison 10 years ago, he was faced with not one, but two big challenges: lose weight and discover a legitimate career upon release. Luckily for him, overcoming the first obstacle helped him find the answer to the other.”—NPR As a teenager, Coss Marte was flying high on New York’s Lower East Side as a drug dealer, making money hand over fist. But after watching his life and those of his loved ones fall apart, he realized things had to change. That change occurred when he was sentenced to prison. Within the space of his own cell and without workout equipment, Coss took the initiative to improve his circumstances and created ConBody, a bodyweight-only approach to fitness. This plan helped him drop 70 pounds from his dangerously obese frame, reversing a negative health prognosis of surviving the next five years. Once he saw that his workout plan was not only effective, but accessible, he knew he’d found a pathway to health and ultimately to a new life—and designed a regimen to train his fellow inmates. When he left prison, he returned to the Lower East Side, but not to his criminal career. Instead he worked out in his old hangouts and gained a small following that turned into an acclaimed business, winning entrepreneurial awards and the support of Shark Tank’s Barbara Corcoran. Coss’s method works. These exercises are for anyone, anywhere. All you need is yourself and the space of a jail cell to get started. It’s perfect for busy lifestyles on the go and can be done in hotel rooms, small apartments, and in your backyard. With fun, engaging exercises, ConBody: The Revolutionary Bodyweight Boot Camp will help give you the extraordinary hope and resilience to improve your health and life. |
| dispensary text message marketing: Wantrepreneur to Entrepreneur Brian Lofrumento, 2015-12-01 In Wantrepreneur to Entrepreneur, Brian Lofrumento reveals the most valuable lessons, insights, strategies, and tips picked up over nearly a decade of being an entrepreneur. Brian launched his first business at the age of 18, and in 2008 (at the age of 19) he founded Premiership Talk, which grew into one of the most read soccer websites in the world, with millions of readers from over 200 countries around the world. In 2012 Brian became CEO of NewGen Consultants, a marketing agency located just outside of Boston, and grew the business to six-figures in revenue in just 13 months. Now, Brian creates online programs and courses teaching entrepreneurs how to scale their businesses to six-figures and beyond, and has over 3,000 students from around the world. In this book, Brian reveals the #1 thing that new entrepreneurs must focus on to maximize their chances of success, how starting every day can help you achieve your goals, and the single biggest threat to your success as an entrepreneur. (It's not what you think!) No matter what type of business you're starting, this book will help you avoid the many mistakes that new entrepreneurs make. Rather than teaching decades-old business knowledge found in textbooks, this book contains the advice that you really need to know to succeed in today's marketplace - online and offline. If you're serious about going from wantrepreneur to entrepreneur and building the business and life of your dreams, this book is for you. |
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