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| diversity and inclusion marketing: Inclusive Marketing Jerry Daykin, 2022-10-03 Grow your brand and earn loyal customers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help create wider inclusion and positively challenge stereotypes in society but also open up real competitive advantage and connect you with new customers. Inclusive Marketing combines clear practical guidance with checklists, key questions and interviews with senior marketing leaders and examples from brands including Ikea, Unilever, Mars, Philips, P&G and Mattel. It also describes how to support diversity in the teams and partners we work with and setting KPIs which encourage and capture the value of inclusion. Written by an industry leader who created the WFA's (World Federation of Advertisers) framework for representation and inclusion, this is an essential resource for those looking to unlock the power of inclusion in marketing. |
| diversity and inclusion marketing: Marketing Techniques for Financial Inclusion and Development Jain, Dhiraj, Sharma, Adya, 2018-06-01 Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry. |
| diversity and inclusion marketing: Belonging Sue Unerman, Kathryn Jacob, Mark Edwards, 2020-10-29 The most important business book of the year - Esquire There's never been more discussion around diversity and inclusion in the workplace. From gender pay gaps and the #MeToo movement to Black Lives Matter, it seems that every organization has finally recognised that lasting change needs to happen. Various studies show that the most successful and productive senior management teams are those which are truly diverse and eclectic. Yet there remains only 8 female CEOs of FTSE 100 boards, and only 10 BAME people working in leadership roles across companies in the FTSE 100. While there has been a clear shift in attitudes, actual progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has ground to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman and Mark Edwards have discovered one major problem that is holding back the move towards greater diversity: why aren't the men getting involved? Most men are not engaged with D&I initiatives in the workplace – at one extreme they may be feeling actively hostile and threatened by the changing cultural landscape. But others may be unmotivated to change – recognising the abstract benefits of diversity but not realising what's in it for them. The time for change is long past. Belonging is the call to action we need today -the tool to turn the men in power into allies as we battle discrimination, harassment, pay gaps, and structural racism and patriarchy at every level of the workplace. The lessons in this book will help us work together to build a better workplace where everyone feels they belong. |
| diversity and inclusion marketing: Building For Everyone Annie Jean-Baptiste, 2020-08-20 Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team. |
| diversity and inclusion marketing: Inclusive Marketing Jerry Daykin, 2022-10-03 Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing. |
| diversity and inclusion marketing: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing Gbadamosi, Ayantunji, 2022-05-20 Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as less privileged or low-income consumers are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians. |
| diversity and inclusion marketing: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| diversity and inclusion marketing: Quantum Marketing Raja Rajamannar, 2021-02-09 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level. |
| diversity and inclusion marketing: Diversity, Inclusion & Belonging Leila McKenzie Delis, 2019-10-21 In DIVERSITY, INCLUSION & BELONGING, Leila McKenzie-Delis explores how D&I today is about more than race, gender, age or sexuality, but extends to how people think via cognitive and neurodiversity, and, crucially, how we make people feel. Statistical research has long proven diverse teams equate to better business. Now we also know that, combined with diversity, inclusion, purpose and belonging are also paramount to bolster employee engagement, profit, performance and growth, whilst enhancing innovation, brand equity, productivity and enabling talent attraction and retention. This book explores the innate human requirement of belonging and what people and organisations alike really need in order to thrive. The book is about getting the most out of every single individual who works with you whilst cultivating trust, empathy and inspiration. It provides a toolkit for existing leaders and those who aspire to lead and provides a framework for leading well in an ever-changing world. |
| diversity and inclusion marketing: Work Like a Woman Mary Portas, 2018-11-01 'There aren't many books that can claim to change your life, but this one will.' Clare Balding 'A force for good, for change. This book will make you change the way you think. Mary is my hero.' Scarlett Curtis, author of Feminists Don't Wear Pink Are you ready to be your best self at work? Packed with advice, tips and decades of business experience from Mary Portas, this is a book for every one of us: whatever level you are, wherever you work. It's about calling time on alpha culture and helping every one of us to be happier, more productive and collaborative. It's time to #WorkLikeAWoman. 'Mary Portas doesn't want to lean in, she wants a whole new office culture.' Evening Standard |
| diversity and inclusion marketing: Developing Diversity, Equity, and Inclusion Policies for Promoting Employee Sustainability and Well-Being Paula Cristina Nunes Figueiredo, Sónia P. Gonçalves, Eduardo Luis Soares Tomé, 2022 Employee sustainability and well-being have been increasingly important discussions in today's business world. Businesses may have difficulty implementing a successful long-term policy due to a lack of knowledge, limited resources, and a short-term focus; however, the effects have shown a potential strategic and growth advantage. Promoting employee sustainability is an important step towards greater competitive advantage, creation of added value to the business, and a greater identity among society and within the organization itself. Developing Diversity, Equity, and Inclusion Policies for Promoting Employee Sustainability and Well-Being analyzes the current state of employee sustainability policies, systematizes the factors that promote a more sustainable and healthier workplace, explores the implications of diversity and inclusion practices on the well-being of employees, and collects policy options aimed at finding solutions to enhance well-being. Covering topics such as emotional health, organizational behavior, and work satisfaction, this reference work is ideal for academicians, researchers, scholars, practitioners, policymakers, business owners, managers, government officials, instructors, and students. |
| diversity and inclusion marketing: Inclusive Talent Management Stephen Frost, Danny Kalman, 2016-07-03 SHORTLISTED: CMI Management Book of the Year 2017 - Practical Manager Category Organizations traditionally have had a clear distinction between their policies on diversity and inclusion and their talent management. The main driving force behind diversity and inclusion has been being seen to be a good employer, to be able to make claims in the annual report and to feel as though a positive contribution is being made to society. On the other hand, talent management activities have been driven by a real business need to ensure that the organization has the right people with the right skills in the right place to drive operational success. Inclusive Talent Management aligns talent management and diversity and inclusion, offering a fresh perspective on why the current distinction between them needs to disappear. Featuring case studies from internationally recognised brands such as Goldman Sachs, Unilever, KPMG, Hitachi, Oxfam and the NHS, Inclusive Talent Management shows that to achieve business objectives and gain the competitive advantage, it is imperative that organizations take an inclusive approach to talent management. It puts forward a compelling and innovative case, raising questions not only for the HR community but also to those in senior management positions, providing the practical steps, global examples and models for incorporating diversity and inclusion activities into talent management strategy. |
| diversity and inclusion marketing: Build Brilliant Brands Aline Santos, Professor Andrew Stephen, Arjan Dijk, Benjamin Braun, Daniel Gilbert, Dean Aragon, Dylan Williams, Fatima Saliu, Florian Heinemann, Gali Arnon, Gigi Levy-Weiss, Ian Wilson, Karina Wilsher, Mark Ritson, Markus Fuchshofen, Mel Edwards, Mike Cooper, Nicola Mendelsohn, Roberto Khoury, Sandra McDill, Sylvia Mulinge, Yuri Ivanov, 2020-09-16 Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands. |
| diversity and inclusion marketing: Editing for Sensitivity, Diversity and Inclusion Renée Otmar, 2023-08-31 Editors should approach their work with an informed worldview, ensuring that harmful stereotypes, cultural insensitivities and inaccurate information are avoided. Knowing how to do so – and what to replace them with – can be tricky. Editing for Sensitivity, Diversity and Inclusion is a guide for professional editors, providing evidence-based definitions, recommendations and support for emerging and experienced editors working with fiction and non-fiction genres. Part One introduces the foundations of professional editing and what editors need to know to conduct themselves well in professional contexts. Part Two applies this knowledge to professional practice, covering topics such as plagiarism, literary and cultural appropriation, critical appraisal, and developing a workplace policy and style guide. Part Three explores an extensive range of topics relevant to editing for sensitivity, diversity and inclusion, including addiction, dependence and recovery; class and socio-economic status; indigeneity; religious, spiritual and other belief systems; sex and gender identity; and trauma and torture. |
| diversity and inclusion marketing: The Dynamics of Managing Diversity and Inclusion Gill Kirton, Anne-marie Greene, 2021-12-28 The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level. This fifth edition has been fully updated to reflect new working practices, labour market data, organisational policies, and developments in equality and diversity law, as well as including new case studies and analysis of current and emerging areas of debate in the United Kingdom and across Europe. Diversity management is a term that covers not only policy and practice on race, disability, and sex discrimination, but also broader issues including other identity and cultural differences. The Dynamics of Managing Diversity and Inclusion, fifth edition, provides future HR professionals and business/organisational managers of the future with the legal information and research findings needed to enable them to participate in the development and implementation of meaningful diversity and inclusion policies in their organisations. This new edition offers: Inclusion of topical issues such as female and minority representation on executive boards, religious diversity, gender identity, Black Lives Matter and #MeToo movements. Multiple analytical perspectives, such as socio-legal and feminist approaches, to provide rich insights into the subject matter. Practical case studies and exercises to illustrate the real-life issues in a local, international, and organisational context. The book deals with the subject of diversity management in a rigorous and structured manner, beginning each chapter with aims and objectives, providing key learning points and review and discussion questions at regular junctures, and ending with concluding thoughts and observations, making this book the perfect support resource for those teaching or studying in the field of equality, diversity, and inclusion. |
| diversity and inclusion marketing: All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results Cynthia Owyoung, 2022-01-25 Seize the competitive edge and increase innovation—while doing right by people—with a strong culture of diversity, equity, inclusion, and belonging Studies prove that companies with more diversity in their ranks are more innovative, expand their markets, and perform better financially. Why, then, has so little progress been made, especially when it comes to corporate leadership? Because most companies have yet to develop and implement effective diversity, equity, inclusion, and belonging (DEIB) initiatives. And the ones that have too often focus mainly on hiring a diversity of staff or rolling out unconscious bias training without improving results. DEIB expert Cynthia Owyoung has spent more than two decades working in this space. She’s seen it all, and she knows what works—and what doesn’t. In All Are Welcome, Owyoung explains what DEIB is and why it matters, and she delivers the information and insights you need to make DEIB a key element of your company culture. You’ll learn how to: •Break old habits that keep DEIB efforts from moving forward •Retain talent from underrepresented groups •Conduct an audit of the state of DEIB at your company today •Engage and excite leaders and managers around DEIB efforts •Weave DEIB into all your talent pool management methods •Uplevel employee resource groups to effectively support business goals •Measure your progress with qualitative and quantitative data •Connect your DEIB efforts to driving better business results DEIB begins but doesn’t end with hiring. When you deeply understand all the nuances of diversity, equity, inclusiveness, and belonging, you’ll be able to put them all together for a better, more productive, and happier workplace. With All Are Welcome, you have everything you need to build a workforce and a company designed to compete in the twenty-first century while doing your part to make the world a better place to live—and work. |
| diversity and inclusion marketing: Beyond D&I Kay Formanek, 2021-11-10 D&I is no longer a passing fad. It’s not about legal compliance or HR box-ticking, in fact diversity and inclusion is a critical factor for success. #MeToo, #BlackLivesMatter and the ballooning disparate consequences of Covid-19 on minorities brings renewed emphasis on D&I agendas, and the economic reality that diverse talent is good for business and good for sustainability. In Beyond D&I, Kay Formanek brings her more than twenty years’ experience working with the world’s leading organizations to take diversity and inclusion into the strategic roadmap of the organization. Whether you’re a leader, HR practitioner, sponsor of a D&I initiative or an employee who wants to see your organization benefit from more inclusivity, the book equips you with the tools you need to develop the strategic case for diversity, craft a compelling narrative and chart a tailored roadmap to lock in diversity gains and close key performance gaps. As well as two core anchor models—the Virtuous Circle and Integrated Diversity Model— the book features case studies, profiles of inclusive leaders, engaging and intuitive visuals and a wealth of evidence-based initiatives that you can start implementing today. With five essential elements and six core capabilities, the result is a definitive, holistic and practical guide that will help you convert your D&I initiatives into sustainable diversity performance. |
| diversity and inclusion marketing: Strategy from the Outside In (PB) George S. Day, Christine Moorman, 2010-07-23 Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in. |
| diversity and inclusion marketing: Managing Diversity and Inclusion in the Real Estate Sector Amanda Clack, Judith Gabler, 2019-02-18 Research shows that high-performing organisations focus on diversity and inclusion (D&I). In any workplace, it is important to both understand and recognise the benefits that having a D&I workforce provides. It is integral to developing people within an organisation, serving clients as best we can, and playing an important leadership role in communities. This book is the first to place D&I at the centre of successful real estate and construction organisations. It provides guidance to, and most importantly, actions for professionals in the sector who want to make D&I an inherent part of the culture of their organisation. This book has been written to bring the sector up to speed with what D&I is all about and how a D&I strategy can be implemented to secure future success. It presents a practical and easy-to-read guide that can help organisations and their leaders engage with and apply this agenda to win the war for talent in real estate and construction. This book is essential reading for all property leaders and professionals working in the real estate and construction sectors. Readers will gain especially from personal reflections on all aspects of diversity by a broad range of people working in the property industry. |
| diversity and inclusion marketing: The Power of Difference Simon Fanshawe, 2021-12-03 SHORTLISTED: Business Book Awards 2022 - Diversity, Inclusion & Equality category Good intentions are not enough - real diversity is about change. This book explains why it's our differences and how we combine them that creates true diversity and generates innovation, fresh thinking and ultimately, success. With clarity and wit, The Power of Difference brings together the author's own experiences with the latest research to explain why inclusion is more than just being nice to people, why unconscious bias training isn't the fix we need and why listening to all individual voices, not just assuming that one viewpoint represents a group, is key. Offering insight, analysis and practical solutions, The Power of Difference is a must read for all managers, leaders and HR professionals as well as anyone looking to engage with the topic, who doesn't know where to start. Exploring how to confront bias, question assumptions and avoid generalizations, this book illustrates why diversity should be part of the overall business strategy, not separate from it. It shows how for innovation and diversity to flourish, we must create spaces that are safe for disagreement, not from disagreement. Written in an engaging yet practical style, this book courageously tackles some of the most significant issues at work today. |
| diversity and inclusion marketing: Performance through Diversity and Inclusion Ruth Sessler Bernstein, Paul F. Salipante, Judith Y. Weisinger, 2021-09-29 This book provides practical guidance for managers, leaders, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions. Implementing inclusive interaction practices, along with accountability practices, enhances performance outcomes for the organization and improves equity for members of historically underrepresented and marginalized groups. The book highlights the need to challenge existing approaches that have overemphasized representational—that is, numerical—diversity. For many decades, the focus has been on this important first step of increasing the numbers of underrepresented groups. However, moving beyond representation toward a truly inclusive organizational culture that produces real performance and equity has been elusive. This book moves the focus from achieving numerical diversity to achieving frequent, high-quality, equitable, and productive interactions that enable individuals to leverage their distinctive talents and provides the steps to do so. The benefits of this approach occur at the individual, workgroup, and organizational levels. Real-life examples of good inclusive practices are provided from across the for-profit, nonprofit, and governmental sectors and in various organizational contexts. The book is ideal not only for those charged with diversity, equity, and inclusion efforts in organizations but also for organizational leaders and managers who can create and/or support the implementing of inclusive organizational practices and also for postgraduate and undergraduate students studying human resource management, organizational behavior, management, or diversity, equity, and inclusion. |
| diversity and inclusion marketing: Authentic Diversity Michelle Silverthorn, 2020-09-08 The nation has transformed. The calls for racial equity are loud and insistent and they are now being listened to. And yet, companies across the country are still far behind when it comes to equity in the workplace. For decades, we've heard variations on the same theme on how to increase diversity and inclusion and we have still not moved. If we want equity to matter inside and outside the workplace, if we want to be real allies for change, then we need a new approach. We need to stop following trends. We need to lead change. In Authentic Diversity, culture change expert and diversity speaker, Michelle Silverthorn, explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone. A millennial, immigrant, and Black woman in America, Michelle will show you how to lead a space centered on equity, allyship, and inclusion and how together we can build a new organization, and nation, centered on justice. |
| diversity and inclusion marketing: Diversity and Inclusion in the Global Workplace Carlos Tasso Eira de Aquino, Robert W. Robertson, 2017-08-17 This edited collection offers a nontraditional approach to diversity management, going beyond gender, race, and ethnicity. Examining ageism, disability, and spirituality, the book provides a discussion of different D&I applications and introduces a framework consisting of a diagnostic phase, gap analysis, and an action plan, which can be modified to attend to specific needs of organizations. Researchers and practitioners will learn a viable way to address diversity in global organizations. |
| diversity and inclusion marketing: Dismantling Diversity Management Jude Smith Rachele, 2017-06-14 Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management, Dr. Jude Smith Rachele takes a big leap in propounding that businesses, given the incredible complexity of the world’s social, economic and political fabric, must embrace morality and not just seek to act merely for reasons of legal compliance or profit. It presents a joined up system of diversity, which also extends beyond human resources into the wider fields of organization and leadership development. The book emphasizes the vital importance of ethical and values-driven leadership and of living, not just spouting out, corporate values. Jude provides a valuable contribution to the international field of diversity management as she highlights the key flaws in traditional diversity management thinking, and presents to the reader a clear picture of the barriers in place which make it difficult for practitioners, leaders and all of those committed to social justice to achieve desired outcomes within organizations. This book is a courageous and refreshing look at diversity. It not only provides a bold critique of how corporate structure has co-opted people into a diversity management model which perpetuates, rather than, transforms the status quo, it also maps out how to break this ineffective cycle. Dismantling Diversity Management will be of interest to organizational development professionals, diversity and inclusion practitioners, senior executive officers and human resource and talent management professionals. |
| diversity and inclusion marketing: Diversity and Inclusion Hamid H. Kazeroony, Yvonne du Plessis, 2019-03-21 Aimed at assisting doctoral candidates and early-career researchers and their supervisors globally, this book is the first of its type to address the challenges faced by students when proposing new programs of research in the disciplines of gender, race, identity, indigeneity, and diversity within management and business. The problems researchers face derive from a lack of familiarity with the needed alignment of the methodology, conceptual framework, and the nature of epistemologies used in creating a coherent proposal. This results in project delays and unnecessary time in review as doctoral students and committees attempt to provide the required alignment. Essential reading for students and faculty engaged in these fields of study, the book provides a practical guide on how to navigate through these challenges and to arrive at a workable proposal that meets the requirements of the academy. To assist doctoral students in conducting their research, the book provides narratives that illustrate the complexities of researching gender, race, identity, indigeneity, and diversity in broad terms. It explains the importance of such research in creating positive social change and helping students identify the appropriate conceptual framework, align the problem statement with a purpose, construct the research question and the nature of the study, and identify the correct method to conduct the research. An essential guide for students and doctoral researchers, this book explains the dominant and marginalized epistemological orientations to acquaint doctoral researchers with the effects of their selections on the outcomes of their research. It provides guidance as to the appropriateness of quantitative or qualitative methods based on the selected epistemology and the problem statement. |
| diversity and inclusion marketing: Inclusion Revolution Daisy Auger-Domínguez, 2024-03-19 Tackle racial bias and discrimination at your company and create a representative and diverse leadership team In Inclusion Revolution: The Essential Guide to Dismantling Racial Inequity in the Workplace, workplace strategist and C-suite executive Daisy Auger-Domínguez delivers a timely, inspirational, and practical exploration of why mainstream efforts at diversity improvement tend to fail and what you can do today to successfully create a diverse and representative leadership team at your company. In the book, the author explains her four-step process of reflection, visualization, action, and persistence, and walks you through how to use research-based strategies to promote diversity. This hands-on toolkit for leaders and people professionals will show you how to: Achieve the benefits—including higher revenues and more satisfied employees—enjoyed by high-performing, diverse companies Fruitfully address the complex and fraught issues of race, power, and exclusion at your firm Transform the seemingly intractable problems of racial bias and discrimination into realistically solvable issues you can begin to address immediately Perfect for managers, directors, executives, entrepreneurs, founders, and other business leaders, Inclusion Revolution is also a must-read for people officers and human resources professionals at companies of any size and in any industry. |
| diversity and inclusion marketing: Marketing to Gen Z Jeff Fromm, Angie Read, 2018-03-26 With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want! |
| diversity and inclusion marketing: Stan Lee Bob Batchelor, 2017-09-15 The Amazing Spider-Man. The Incredible Hulk. The Invincible Iron Man. Black Panther. These are just a few of the iconic superheroes to emerge from the mind of Stan Lee. From the mean streets of Depression-era New York City to recipient of the National Medal of Arts, Lee’s life has been almost as remarkable as the thrilling adventures he spun for decades. From millions of comic books fans of the 1960s through billions of moviegoers around the globe, Stan Lee has touched more people than almost any person in the history of popular culture. In Stan Lee: The Man behind Marvel, Bob Batchelor offers an eye-opening look at this iconic visionary, a man who created (with talented artists) many of history’s most legendary characters. In this energetic and entertaining biography, Batchelor explores how Lee capitalized on natural talent and hard work to become the editor of Marvel Comics as a teenager. After toiling in the industry for decades, Lee threw caution to the wind and went for broke, co-creating the Fantastic Four, Spider-Man, Hulk, Iron Man, the X-Men, the Avengers, and others in a creative flurry that revolutionized comic books for generations of readers. Marvel superheroes became a central part of pop culture, from collecting comics to innovative merchandising, from superhero action figures to the ever-present Spider-Man lunchbox. Batchelor examines many of Lee’s most beloved works, including the 1960s comics that transformed Marvel from a second-rate company to a legendary publisher. This book reveals the risks Lee took to bring the characters to life and Lee’s tireless efforts to make comic books and superheroes part of mainstream culture for more than fifty years. Stan Lee: The Man behind Marvel not only reveals why Lee developed into such a central figure in American entertainment history, but brings to life the cultural significance of comic books and how the superhero genre reflects ideas central to the American experience. Candid, authoritative, and utterly absorbing, this is a biography of a man who dreamed of one day writing the Great American Novel, but ended up doing so much more—changing American culture by creating new worlds and heroes that have entertained generations of readers. |
| diversity and inclusion marketing: Journal of Public Policy and Marketing Thomas C. Kinnear, 1984-05 |
| diversity and inclusion marketing: Principles of Marketing Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman, 2023-01-23 Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| diversity and inclusion marketing: Diversity, Equity & Inclusion For Dummies Dr. Shirley Davis, 2022-01-12 Strengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shifts—redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impact How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities Tactics and strategies for having necessary but difficult conversations, and how to make them impactful Skills and competencies that every leader needs in order to effectively lead the new generation of workers How to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work. |
| diversity and inclusion marketing: Managing Diversity and Inclusion Jawad Syed, Mustafa Ozbilgin, 2019-12-09 Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity – not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management. |
| diversity and inclusion marketing: Sensory Marketing Bertil Hultén, 2020-04-27 Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer′s return and brand loyalty for the future. |
| diversity and inclusion marketing: Brandsplaining Jane Cunningham, Philippa Roberts, 2021-02-18 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast |
| diversity and inclusion marketing: Access, Diversity, Equity and Inclusion in Cultural Organizations Antonio C. Cuyler, 2020-09-30 Analyzing the lack of diversity among opera executives, this book examines the careers of executive opera managers of color in the U.S. By interrogating the impact of race on arts managers’ careers, the author contemplates how opera might attract and retain more racially diverse arts managers to ensure its future. With a focus on the U.S., research is contextualized via qualitative data to explore, enhance, and institutionalize access, diversity, equity, and inclusion (ADEI) in the opera industry. In a revealing series of expert-conducted interviews, the author poses illuminating questions, such as: what if an inability to recruit and retain diverse executives is the primary source of opera’s challenges? if more racially diverse opera executives existed, would the art form persist in struggling to find its place in contemporary society? from where will the next generation of diverse opera managers emerge? As the magnitude of the global diversity problem grows within the creative and cultural industries, this book serves as a guide for Arts Management practitioners and students who may view their class, different ability, ethnicity, gender, race, or sexual orientation as a liability in their pursuit of executive careers. |
| diversity and inclusion marketing: Branding Inside Out Nicholas Ind, 2017-10-03 Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter. |
| diversity and inclusion marketing: Which Two Heads Are Better Than One? Juliet Bourke, 2016-02-28 |
| diversity and inclusion marketing: The HBR Diversity and Inclusion Collection (5 Books) Harvard Business Review, 2021-04-20 Push forward diversity, equity, inclusion, and racial justice at your organization. The time is now to develop a company culture that seeks and celebrates difference, combats racism, and strives for equity. The HBR Diversity and Inclusion Collection offers the ideas and strategies you need revitalize your D&I efforts for the good of all. Included in this set are: HBR's 10 Must Reads on Diversity HBR's 10 Must Reads on Women and Leadership HBR's 10 Must Reads on Building a Great Culture HBR's 10 Must Reads on Managing Across Cultures Racial Justice: The Insights You Need from Harvard Business Review It contains more than 50 articles selected by HBR's editors from renowned thought leaders such as Sheryl Sandberg, Adam Grant, Robert Livingston, and Joan C. Williams and features the indispensable articles Toward a Racially Just Workplace by Laura Morgan Roberts and Anthony J. Mayo and Making Differences Matter: A New Paradigm for Managing Diversity, by David A. Thomas and Robin J. Ely. The ideas and insights in the HBR Diversity and Inclusion Collection will help you take bold steps toward progress and equality in your company. |
| diversity and inclusion marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| diversity and inclusion marketing: Equality, Diversity and Inclusion in the Workplace Ciarán McFadden, 2024-11-03 Gain a contemporary and complete understanding of the concepts, theories and practical considerations integral to modern diversity management with this textbook. Equality, Diversity and Inclusion in the Workplace provides a clear and accessible introduction to the subject, finely balancing theoretical and practical considerations to enable students to engage with EDI issues with confidence and understanding. It discusses concepts and theories relevant to EDI from a range of disciplines, outlining the major legislation impacting on EDI organizational practice worldwide. This textbook also features an in-depth exploration of the key issues, challenges and considerations regarding respective employee groups and analyses concepts such as intersectionality, diversity resistance, allyship and issues of 'rhetoric versus reality'. It features insights from EDI experts across the globe as well as legal cases and examples from the likes of General Motors and Tata Consultancy Services. It is supported by a range of learning features including learning outcomes, 'often misunderstood' features, practical activities and debate questions. With a suite of online resources including lecture slides, teaching resources and further long-form case studies, this is an essential resource for postgraduate and upper undergraduate HRM and business students studying modules relating to equality, diversity and inclusion. |
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