Advertisement
| dissertation topics on marketing: Handbook of Marketing Barton A Weitz, Robin Wensley, 2002-11-04 The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. |
| dissertation topics on marketing: Qualitative Research in Marketing and Management Chris Hackley, 2019-12-09 This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research. |
| dissertation topics on marketing: Qualitative Marketing Research David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug, 2001-02-01 As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. |
| dissertation topics on marketing: Discovering Prices Paul Milgrom, 2017-05-23 Traditional economic theory studies idealized markets in which prices alone can guide efficient allocation, with no need for central organization. Such models build from Adam Smith’s famous concept of an invisible hand, which guides markets and renders regulation or interference largely unnecessary. Yet for many markets, prices alone are not enough to guide feasible and efficient outcomes, and regulation alone is not enough, either. Consider air traffic control at major airports. While prices could encourage airlines to take off and land at less congested times, prices alone do just part of the job; an air traffic control system is still indispensable to avoid disastrous consequences. With just an air traffic controller, however, limited resources can be wasted or poorly used. What’s needed in this and many other real-world cases is an auction system that can effectively reveal prices while still maintaining enough direct control to ensure that complex constraints are satisfied. In Discovering Prices, Paul Milgrom—the world’s most frequently cited academic expert on auction design—describes how auctions can be used to discover prices and guide efficient resource allocations, even when resources are diverse, constraints are critical, and market-clearing prices may not even exist. Economists have long understood that externalities and market power both necessitate market organization. In this book, Milgrom introduces complex constraints as another reason for market design. Both lively and technical, Milgrom roots his new theories in real-world examples (including the ambitious U.S. incentive auction of radio frequencies, whose design he led) and provides economists with crucial new tools for dealing with the world’s growing complex resource-allocation problems. |
| dissertation topics on marketing: Suggested Research Topics United States. Small Business Administration, 1961 |
| dissertation topics on marketing: Qualitative Consumer and Marketing Research Russell Belk, Eileen Fischer, Robert V Kozinets, 2012-12-14 How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. |
| dissertation topics on marketing: MARKETING RESEARCH Dr. Subhash Jagannath Jadhav, Dr. Shastri Jayant Haripant, Prof. Pramod Gorakhnath Jadhav, 2023-11-01 Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication. |
| dissertation topics on marketing: University of Michigan Official Publication University of Michigan, 1972 Each number is the catalogue of a specific school or college of the University. |
| dissertation topics on marketing: Marketing Research Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali, 2017-11-27 Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project. |
| dissertation topics on marketing: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector Santos, José Duarte, Pereira, Inês Veiga, 2021-06-25 The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry. |
| dissertation topics on marketing: Research Topics in Agricultural and Applied Economics Anthony N. Rezitis, 2011 The aim of the Ebook series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic researches applied to both the agricultural and non-agricultural sectors of the economy. The subject areas of this Ebook series include, among others, supply and demand analysis, technical change and productivity, industrial organization, labor economics, growth and development, environmental economics, marketing, business economics and finance. By covering a broad variety of economic research topics, this Ebook series should prove to be of considerable interest to a w. |
| dissertation topics on marketing: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 Ammari, Nedra Bahri, 2022-06-24 The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students. |
| dissertation topics on marketing: Markets, marketing and developing countries Hans van Trijp, Paul Ingenbleek, 2023-09-04 Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries. |
| dissertation topics on marketing: Doctoral Programs in Marketing James E. Littlefield, Donald L. Shawver, 1977 |
| dissertation topics on marketing: Python for Marketing Research and Analytics Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit, 2020-11-03 This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics. |
| dissertation topics on marketing: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy Do?ru, Ça?lar, 2018-11-23 The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A manager’s ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization. |
| dissertation topics on marketing: The New Marketing Cheryl Burgess, Mark Burgess, 2020-07-27 In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful. |
| dissertation topics on marketing: Artificial Intelligence in Marketing K. Sudhir, Olivier Toubia, 2023-03-13 Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). |
| dissertation topics on marketing: Exploring Proactive Market Strategies Harald Brege, 2020-09-09 In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. This dissertation seeks to investigate proactivity and its role in shaping firms’ market strategies. From prior research on proactivity in the strategic marketing domain, we know that proactive firms, on average, develop more radical innovation, are better at managing complex and highly competitive environments, and seem to achieve higher business performance. However, few, if any, of these prior studies properly define proactivity and take a more holistic perspective on its impact on firms’ market strategies. In this dissertation I propose a definition of proactivity through three main proactive characteristics: being future-oriented, taking the initiative, and driving change. Thus, a proactive firm does not wait for things to happen and then react to those events. Instead, it keeps a long-term horizon on its scanning for market intelligence and takes action before things happen, in order to create the change needed to improve its situation. While certainly not all proactive actions are successes, particularly not if the firm lacks proper awareness of the situation or exceeds its capabilities in its striving to shape events, proactive firms do have access to a broader set of opportunities than their less proactive competitors. To understand how proactivity influences market strategies, it is first necessary to understand market strategy itself a bit closer. I define market strategies as firms’ strategies for creating customer value. According to the market orientation literature, the basis of achieving long-term high firm performance is to consistently provide customers with superior value to that of the competition. Thus, firms’ market strategies are squarely at the center of their efforts to become more successful. To study these strategies and the effects they have, it is necessary to go beyond strategy documents and study the actual activities that firms perform to implement them. A market strategy, in my conceptualization, can thus be perceived as a coherent set of activities aimed at fulfilling certain goals, leading to the creation of customer value. These activities can then be further categorized according to the strategic orientations that drive the firm’s strategy-making, with customer orientation, competition orientation and innovation orientation being the orientations that have the most impact on market strategies. From this conceptual foundation, the dissertation takes four different approaches to investigating proactive market strategies, each presented in one of the four appended papers. In the first paper, a conceptual typology of different types of market strategies based on different value-creation logics – which are the combinations of responsiveness and proactivity that influence a firm’s value-creation efforts – is presented. In the second paper, the market strategies of five proactive firms are investigated to find three generic proactive market strategies, each representing a typical way for firms to employ proactivity in their market strategies. The third paper uses fuzzy-set qualitative comparative analysis to investigate the configurations of proactivity, market environment and different market strategies that consistently lead to high market-strategic effectiveness. Finally, the fourth paper goes more in-depth in exploring the activities that firms employ to create value for customers, with particular focus on the different activities that are performed during different stages of contact with a customer. Through this thorough investigation of proactive market strategies, this dissertation presents a holistic view of proactivity and its impact on firms’ market strategies and their associated activities. As this is the first proper holistic view of proactivity in market strategy and also the first attempt to properly define proactivity in the market-strategic context, the dissertation also provides directions for future research. ”Vi måste vara mer proaktiva” är en fras som säkerligen har dragits på många strategimöten. I såväl internationaliserade jättar som lokala småföretag, tjänsteföretag likväl som tillverkande industrier, har det i styrelserum, ledningsmöten, pratats om behovet att vara mer proaktiv. Det uppenbara är att proaktivitet ses som något positivt, något som kan hjälpa företaget bli bättre, mer konkurrenskraftigt, och så vidare. Men vad menar man egentligen med att vara proaktiv i det här sammanhanget? Och hur påverkar det egentligen företags prestationsförmåga? Harald Brege vid Linköpings Universitet har studerat proaktivitet och hur företag kan använda det för att öka effektiviteten på sina marknadsstrategier, d.v.s. deras strategier för att skapa kundvärde. Proaktivitet är en nyckel som kan låsa upp möjligheter för företag att bli bättre på att hantera en föränderlig och komplex omvärld och stärka sin konkurrenskraft. Slår man upp ordet ”proaktiv” i SAOL får man veta att det betyder förebyggande eller förutseende, men för att kunna användas som ett verktyg för strategiutveckling behövs en mer användbar definition än så. Ur ett strategiskt perspektiv så har proaktivitet tre huvudsakliga komponenter: att vara långsiktig, att ta initiativet och att driva förändring. Det viktigaste för ett proaktivt företag är att inte vara passiva och vänta på att något händer som tvingar dem till förändring eller att bara reaktivt agera på det som finns i omvärlden. Istället så blickar man framåt, identifierar de potentiella sätt som en situation kan utvecklas på och tar sedan initiativet och agerar för att förändra situationen så att den passar företaget bättre. Dock så räcker det inte bara att bli proaktiv och så får man stora vinster på direkten. För att proaktiviteten ska bli framgångsrik så måste ett företag dels arbeta för att skaffa en grundlig förståelse av sin omgivning, dels se till de olika delarna i deras marknadsstrategi hänger ihop och arbetar mot samma mål. Är strategin otydlig eller om företaget håller på med saker de inte har insikt i så är proaktivitet istället sannolikt att ge dåliga resultat. Genom att arbeta för att förstå sina kunder på djupet så kan proaktiva företag snabbt komma med lösningar till behov, inklusive behov som kanske inte ens kunderna själva hade identifierat. Genom att aktivt arbeta med att förändra kunders uppfattning av vad en leverantör ska göra för dem och att påverka politiker och andra intressenter så kan proaktiva företag forma sina marknader för att bättre passa dem. Genom att driva produktutveckling som fokuserar på morgondagens produkter och att testa nya möjligheter, inte bara småförbättringar av samma gamla produkter, så kan proaktiva företag skapa innovativa nya erbjudanden som vänder upp och ner på marknaden. Dessa tre exempel belyser de tre generiska proaktiva marknadsstrategier som har identifierats: kundengagemang, marknadsformande, och innovationsledarskap. |
| dissertation topics on marketing: Postgraduate UK study and funding guide , 2008 Features information on studying at Postgraduate level in the UK, what is involved, what opportunities there are, lists details £75 million of funding available to Postgraduate students. |
| dissertation topics on marketing: Selling Transformed Philip Squire, 2020-12-03 Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance. |
| dissertation topics on marketing: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Dadwal, Sumesh Singh, 2019-11-15 Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students. |
| dissertation topics on marketing: Dissertation Research and Writing for Built Environment Students Shamil G. Naoum, 2019-05-14 Dissertation Research and Writing for Built Environment Students is a step-by-step guide to get students through their final year research project. Trusted and developed over three previous editions, the new fourth edition shows you how to select a dissertation topic, write a proposal, conduct a literature review, select the research approach, gather the data, analyse and present the information and ultimately produce a well-written dissertation. The book simplifies dissertation research and writing into a process involving a sequence of learnable activities and divides the process into three parts. Part One covers the necessary groundwork, including: identifying the problem, writing a proposal and reviewing the literature. Part Two covers the research design and includes: approaches and techniques for data collection and constructing and sampling a questionnaire. Part Three covers: measurement of data, analysis of data with SPSS, structuring and writing the whole dissertation, and supervision and assessment. This new edition is packed with updated examples and research samples, making this the ideal resource for students involved in research in built environment subjects such as construction management, construction project management, facilities management, real estate, building surveying, quantity surveying and civil engineering. |
| dissertation topics on marketing: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| dissertation topics on marketing: Agriculture, Rural Development, and Related Agencies Appropriations for Fiscal Year 1988 United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies, 1987 |
| dissertation topics on marketing: Theoretical Developments in Marketing Charles W. Lamb, Jr., Patrick M. Dunne, 2011-10-15 |
| dissertation topics on marketing: Essentials of Business Research Methods Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton, 2023-07-25 Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank. |
| dissertation topics on marketing: Marketing Theory Shelby D. Hunt, 2014-12-18 One of the true classics in Marketing is now thoroughly revised and updated. Marketing Theory is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's Controversy in Marketing Theory that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity. |
| dissertation topics on marketing: National Brands and Global Markets Nikolas Glover, David M. Higgins, 2023-02-02 Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. |
| dissertation topics on marketing: Essentials of Business Research Methods Joseph F. Hair, Jr, Mary Wolfinbarger, Arthur H Money, Phillip Samouel, Michael J Page, 2015-03-04 Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises. |
| dissertation topics on marketing: Postgraduate Research in Business Sarah Quinton, Teresa Smallbone, 2006-04-27 In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research. In step-by-step terms, the authors detail the 'tools of the trade' - the practical and the intellectual skills - that underpin the study of Business and Management, from research skills and project planning to strategies for reading, writing, and presentation. |
| dissertation topics on marketing: Mobile Platforms, Design, and Apps for Social Commerce Pelet, Jean-Éric, 2017-05-17 While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction. |
| dissertation topics on marketing: A study of Marketing and Online Marketing Tools which improve online success Max Adler, 2010-07-23 Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: Abstract Title: A study of Marketing and Online Marketing tools which improve online success. Purpose The objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing. Methodology A literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector. Findings Online marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today’s environment. Research limitations / implications More insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually. Practical implications Small and middle-sized companies which still have no idea of how to implement an online marketing campaign or who still only use classical marketing methods should think about hiring online marketing specialists to stay competitive in this rapid changing environment. Originality / value The study shows how online marketing tools have to be used to be successful, but it also shows that exaggerated use of these tools could have the contrary effect. Every activity has to be well-planned and well-considered. |
| dissertation topics on marketing: Handbook of Research Methods for Marketing Management Nunkoo, Robin, Teeroovengadum, Viraiyan, Ringle, Christian M., 2021-10-22 Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. |
| dissertation topics on marketing: Welsh Studies in Agricultural Economics , 1982 |
| dissertation topics on marketing: Sustainable Consumption Experience and Business Models in the Modern World Machado Carvalho, Maria Amélia, Rodrigues, Maria Antónia, 2023-12-21 In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior. |
| dissertation topics on marketing: Academic Research in Business and the Social Sciences George P. Moschis, |
| dissertation topics on marketing: Handbook of Market Research Christian Homburg, Martin Klarmann, Arnd Vomberg, 2021-12-03 In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered. |
| dissertation topics on marketing: Non-Academic Careers for Quantitative Social Scientists Natalie Jackson, 2023-08-14 This book is a guide to non-academic careers for quantitative social scientists. Written by social science PhDs working in large corporations, non-profits, tech startups, and alt-academic positions in higher education, this book consists of more than a dozen chapters on various topics on finding rewarding careers outside the academy. Chapters are organized in three parts. Part I provides an introduction to the types of jobs available to social science PhDs, where those jobs can be found, and what the work looks like in those positions. Part II creates a guide for social science PhDs on how to set themselves up for such careers, including navigating the academic world of graduate school while contemplating non-academic options, and selling their academic experience in a non-academic setting. Part III offers perspectives on timelines for making non-academic career decisions, lifestyle differences between academia and non-academic jobs, and additional resources for those considering a non-academic route. Providing valuable insight on non-academic careers from those who have successfully made the transition, this volume will be an asset to graduate students, advisors, and recent PhDs, in quantitative social science. |
| dissertation topics on marketing: Research Handbook on Knowledge Transfer and International Business Khan, Zaheer, Nair, Smitha R., Lew, Yong K., 2022-01-13 This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related challenges faced by multinational enterprises (MNEs). |
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER …
Social media marketing relies more on human behavior than structured advertisements and so the study will seek to find out how this affects the consumer purchase power.
Marketing: Selected Doctoral Theses - MIT Sloan
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in …
Brand Management Capability and Brand Performance - UNT …
This dissertation also provides empirical support for the role of marketing-based capabilities in determining organizational value, which has been debated in recent literature.
STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON …
Online marketing or e-marketing as often referred to all marketing activities carried out online to reach the customers as opposed to the traditional way of reaching the customer like print media, …
Marketing Management Phd Thesis Topics - sclc2019.iaslc.org
Jul 31, 2023 · Marketing Management Phd Thesis Topics (PDF) Oct 2, 2023 · topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing …
Marketing: Selected Doctoral Theses - MIT Sloan
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in …
Marketing Matters M Sc Marketing @TU Dublin
The dissertation task, a central feature of learning and research at the School of Marketing, allows the students to define, shape and research a marketing issue in great depth, using leading-edge …
Master Thesis Topics Chair of Marketing & Customer Insight
Master Thesis Topics Chair of Marketing & Customer Insight Integration of Visual Generative AI in Targeted Marketing Campaigns The emergence and popularity of visual generative AI models, …
M Sc Marketing Top dissertations 2018 - TU Dublin
The dissertation task, a central feature of learning and research at the School of Marketing, allows the students to define, shape and research a marketing issue in great depth, using leading-edge …
ESSAYS IN MARKETING, ECONOMICS, AND OPTIMIZATION
Jan 19, 2017 · This thesis includes four self-contained essays on marketing, economics, and opti- mization, all sharing a common theme: creating numerical models and algorithms to tackle …
MARKETING STRATEGIES AND CUSTOMER SATISFACTION: …
The study examined the relationship between the marketing strategies of cost leadership and differentiation on firm performance specifically customer satisfaction. In addition, it examined the …
Marketing: Selected Doctoral Theses - MIT Sloan
The dissertation consists of four essays on the applications of machine learning methods to targeting and product development. The first essay addresses the problem of identifying …
Effective Marketing Strategies of Profitable Small Businesses
1. What marketing strategies did you find the most effective? 2. How did you assess the effectiveness of your organization’s strategies to achieve and maintain profitability? 3. What …
THE IMPACT OF DIGITAL MARKETING PRACTICES ON THE …
Conclusion: The most important conclusion it’s confirmed that digital marketing in all its forms affects the performance of the telecom company and improves the results of digital marketing.
MASTER THESIS IN mARKETING AND CONSUMPTION
Apr 16, 2022 · “What webpage and social media marketing factors do profitable eMEs have in common? By examining various webpage/social media metrics across a sample set of Swedish …
Digital Marketing Dissertation v1 - University of the West of …
The purpose of the Dissertation is to enable students to pursue in-depth study of a particular marketing topic of their own choosing. The syllabus is not therefore, clearly defined in advance, …
Social Media Marketing Strategies for Increasing Customer …
media marketing strategies used by business leaders to increase customer engagement. The targeted population comprised of business leaders from three corporations located in the …
Marketing: Selected Doctoral Theses - MIT Sloan
“Essays on Understanding Marketing Innovations” Author: Keyan Li (2024) Committee: Ducan Simester (co-chair), Juanjuan Zhang (co-chair), T. Tony Ke Abstract: The dissertation consists of …
Successful Marketing Strategies for Small Business Sustainability
1. What are the primary marketing strategies that have helped you grow and sustain your business beyond the first 5 years of operation? 2. What strategies were most effective toward your …
Social Media Marketing Strategies to Gain and Retain Customers
Five themes emerged: use of popular social media platforms, engagement, and gaining technical knowledge. Key recommendations for small business. for content and engagement with …
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUME…
Social media marketing relies more on human behavior than structured advertisements and so the study will seek to find out how this affects the …
Marketing: Selected Doctoral Theses - MIT Sloan
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first …
Brand Management Capability and Brand Perfor…
This dissertation also provides empirical support for the role of marketing-based capabilities in determining organizational value, …
STUDY OF THE EFFECTIVENESS OF ONLINE …
Online marketing or e-marketing as often referred to all marketing activities carried out online to reach the customers as opposed to the …
Marketing Management Phd Thesis Topics - sclc2019.iasl…
Jul 31, 2023 · Marketing Management Phd Thesis Topics (PDF) Oct 2, 2023 · topics in the broad areas of Marketing Theory, Philosophy of Science, …
