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| film and marketing degree: High Concept Justin Wyatt, 2010-07-22 Steven Spielberg once said, I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie. Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase (Just when you thought it was safe to go back in the water...) could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income. |
| film and marketing degree: The Professional Practice of Landscape Architecture Walter Rogers, 2010-09-09 The all-inclusive reference to starting and operating a landscape architecture firm The Professional Practice of Landscape Architecture, Second Edition is completely revised to keep up with the latest developments driving the day-to-day operation of a successful private-practice landscape architecture office. Whether helping a landscape architecture student identify a career track, providing direction on starting a new office, guiding an owner seeking to jumpstart a stagnant or fledgling business, or assisting a landscape architect-in-training study for the national Landscape Architecture Registration Exam (LARE), this single-source blueprint is the key to prospering in this dynamic field. This new edition features: Indispensible information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management An updated look at government regulatory laws, federal tax administration, sustainable design, and LEED certification Strategies for using the Internet, computer software, and technology to market and manage a firm Examples of professional contract templates Case study profiles of landscape architecture firms Requirements for professional registration and criteria for taking the national exam This comprehensive and practical reference combines real-world experience with the highest professional standards to instruct the reader on business concepts. Expertly organized and easy to follow, The Professional Practice of Landscape Architecture, Second Edition continues to be the one source that landscape architects need to direct all facets of their practice. |
| film and marketing degree: The Product Manager Interview Lewis C. Lin, 2017-11-06 NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings. |
| film and marketing degree: The Art of the Pitch Peter Coughter, 2016-09-29 Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. |
| film and marketing degree: The International Film Business Angus Finney, 2014-10-10 The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what changes these might effect. The International Film Business: describes and analyses the present structure of the film industry as a business, with a specific focus on the film value chain discusses and analyses current digital technology and how it potentially may change the structure and opportunities offered by the industry in the future provides information and advice on the different business and management skills and strategies includes case studies on a variety of films including The Guard (2011), The King’s Speech (2010), The Best Exotic Marigold Hotel (2012), Cloverfield (2008), Pobby & Dingan (aka Opal Dream, 2005), Confessions of a Dangerous Mind (2002), The Reckoning (2002)and The Mother (2003), and company case studies on Pixar, Renaissance, Redbus and Zentropa. Further case studies on films that failed to go into production include Neil LaBute’s Vapor and Terry Gilliam’s Good Omens. Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition. |
| film and marketing degree: The Guerrilla Rep Ben Yennie, 2016-08-31 The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors. |
| film and marketing degree: Not Taco Bell Material Adam Carolla, 2013-04-16 Now in paperback, Adam Carolla takes us back--before Loveline and The Man Show, before the Guinness World Record-breaking podcast and the New York Times bestseller In Fifty Years We'll All Be Chicks--to reveal all the stories behind how he came to be the angry middle-aged man he is today. Funnyman Adam Carolla is known for two things: hilarious rants about things that drive him crazy and personal stories about everything from his hardscrabble childhood to his slacker friends to the hypocrisy of Hollywood. He tackled rants in his first book, and now he tells his best stories, debuting some never-before-heard tales as well. Organized by the myriad dumps Carolla called home as a child to the flophouse apartments he rented in his twenties, up to the homes he personally renovated after achieving success in Hollywood, the anecdotes here follow Adam's journey and the hilarious pitfalls along the way. Adam Carolla started broke and blue collar and has now been on the Hollywood scene for more than fifteen years. Yet he's still connected to the working-class guy he once was and delivers a raw and edgy, fish-out-of-water take on the world he lives in (but mostly disagrees with), telling all the stories, no matter who he offends--family, friends, or the famous. |
| film and marketing degree: Declarations of Dependence Scott Ferguson, 2018-07-01 Critique after modern monetary theory -- Transcending the aesthetic -- Declarations of dependence -- Medium congruentissimum -- Allegories of the aesthetic -- Becoming second nature |
| film and marketing degree: The Hollywood MBA Tom Reilly, 2017-01-10 What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry. |
| film and marketing degree: Voice & Vision Mick Hurbis-Cherrier, 2007 Voice & Vision is a comprehensive manual for the independent filmmakers and film students who want a solid grounding in the tools, techniques, and processes of narrative film in order to achieve their artistic vision. This book includes essential and detailed information on relevant film and digital video tools, a thorough overview of the filmmaking stages, and the aesthetic considerations for telling a visual story. The ultimate goal of this book is to help you develop your creative voice while acquiring the solid practical skills and confidence to use it. Unlike many books that privilege raw technical information or the line-producing aspects of production, Voice & Vision places creativity, visual expression, and cinematic ideas front and center. After all, every practical decision a filmmaker makes, like choosing a location, an actor, a film stock, a focal length, a lighting set-up, an edit point, or a sound effect is also an expressive one and should serve the filmmaker's vision. Every decision, from the largest conceptual choices to the smallest practical solutions, has a profound impact on what appears on the screen and how it moves an audience. In Practice sidebars throughout Voice & Vision connect conceptual, aesthetic and technical issues to their application in the real world. Some provide a brief analysis of a scene or technique from easily rentable films which illustrate how a specific technology or process is used to support a conceptual, narrative, or aesthetic choice. Others recount common production challenges encountered on real student and professional shoots which will inspire you to be innovative and resourceful when you are solving your own filmmaking challenges. |
| film and marketing degree: Mickey Rooney Was Right D.W. Paone, 2010-03-02 Mickey Rooney Was Right is D.W. Paone’s autobiography with the emphasis on his quest to achieve success as both a writer and assistant cameraman in the entertainment industry. However, no matter how hard he tried, and he tried very hard, long-term success in both these aspects of the industry continued to elude him. While he had the opportunity to work on Law & Order and a handful of other high-profile jobs, and even sold a joke to Jay Leno, his career was a roller coaster ride of highs and lows in a fickle industry with no rhyme or reason. This book is for anyone who has attempted, or even considered a career in the entertainment industry, or followed a dream even when logic and those around him said to stop. |
| film and marketing degree: Film Marketing into the Twenty-First Century Nolwenn Mingant, Cecilia Tirtaine, Joël Augros, 2019-07-25 How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era. |
| film and marketing degree: Fahrenheit 451 Ray Bradbury, 2003-09-23 Set in the future when firemen burn books forbidden by the totalitarian brave new world regime. |
| film and marketing degree: Film Marketing Finola Kerrigan, 2017-07-20 The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without. |
| film and marketing degree: A Degree in a Book: Marketing John Jessup, Joel Jessup, 2022-04-01 A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time. |
| film and marketing degree: Raindance Producers' Lab Lo-To-No Budget Filmmaking Elliot Grove, 2012-11-12 Discover vital insider tips on producing movies with a micro budget! Covering both tried and true filmmaking techniques as well as insight on marketing, selling, and distributing your film, Raindance Producers' Lab, Second Edition is the ultimate independent filmmaker's guide to producing movies. This edition has been updated to include: fresh features on low-budget, high quality video cameras, including new digital camera options such as DSLRAn extensive selection of new case studies and interviews with industry talents such as Ewan McGregor, Ate de Jong, James Youngs, Joe Pavlo, Martin Myers, Rolin Heap, and more; essential advice on how to make the web work for you and promote your films through Twitter, Facebook and other social media platformsAll new postproduction workflows. A companion website (www.lotonobudgetfilmmaking.com) providing all the contracts and material you need to run a production company and make successful low budget movies. The verdict is in: if you're looking for a clear-cut, no-nonsense approach to micro-budget filmmaking and producing, Elliot Grove's wealth of teaching and filmmaking experience combined with winning formulas for marketing and promotion make this book a must-have one-stop shop for filmmakers! -- |
| film and marketing degree: Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication Folk, Moe, 2012-12-31 Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility. |
| film and marketing degree: Ballpark Michael Schiffer, 1982 |
| film and marketing degree: Promotional Screen Industries Paul Grainge, Catherine Johnson, 2015-03-27 From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century. |
| film and marketing degree: Guerrilla Film Marketing Robert G. Barnwell, 2018-07-11 Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka EPKs); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more. |
| film and marketing degree: Dashiell Hammett and the Movies William H. Mooney, 2014-11-03 As the father of the hardboiled detective genre, Dashiell Hammett had a huge influence on Hollywood. Yet, it is easy to forget how adaptable Hammett’s work was, fitting into a variety of genres and inspiring generations of filmmakers. Dashiell Hammett and the Movies offers the first comprehensive look at Hammett’s broad oeuvre and how it was adapted into films from the 1930s all the way into the 1990s. Film scholar William H. Mooney reveals the wide range of films crafted from the same Hammett novels, as when The Maltese Falcon was filmed first as a pre-Code sexploitation movie, then as a Bette Davis screwball comedy, and finally as the Humphrey Bogart classic. He also considers how Hammett rose to Hollywood fame not through the genre most associated with him, but through a much fizzier concoction, the witty murder mystery The Thin Man. To demonstrate the hold Hammett still has over contemporary filmmakers, the book culminates in an examination of the Coen brothers’ pastiche Miller’s Crossing. Mooney not only provides us with an in-depth analysis of Hammett adaptations, he also chronicles how Hollywood enabled the author’s own rise to stardom, complete with a celebrity romance and a carefully crafted public persona. Giving us a behind-the-scenes look at the complex power relationships, cultural contexts, and production concerns involved in bringing Hammett’s work from the page to the screen, Dashiell Hammett and the Movies offers a fresh take on a literary titan. |
| film and marketing degree: Indie Film Marketing Maria Johnsen , In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together! |
| film and marketing degree: Marketing to Moviegoers Robert Marich, 2005-04-18 Inside information about the Hollywood major studios' secret strategies for marketing films. |
| film and marketing degree: Marketing to Moviegoers Marich, Robert, 2013 |
| film and marketing degree: Squid Cinema From Hell William Brown, 2020-04-02 Here be Kraken! The Squid Cinema From Hell draws upon writers like Vilem Flusser, Donna J. Haraway, Graham Harman and Eugene Thacker to offer up a critical analysis of cephalopods and other tentacular creatures in contemporary media, while also speculating that digital media might themselves constitute a weird, intelligent alien. If this were not enough to shiver ye timbers, the book engages with contemporary discourses of posthumanism, speculative realism, object-oriented ontology and animal studies to suggest that humans are the products of media rather than media being the products of humans. Including case studies of films by Denis Villeneuve, Park Chan-wook and Celine Sciamma, The Squid Cinema From Hell also provides a daring engagement with various media beyond cinema, including literature, music videos, 4DX, advertising, websites, YouTube, Artificial Intelligence and more. Zounds! This unique and Lovecraftian book will change the way you think about, and with, our contemporary, media-saturated world. For as we contemplate the abyss, the abyss looks back at us - and chthulumedia, or media at the end of human times, begin to emerge. |
| film and marketing degree: Social Media Marketing Tracy L. Tuten, 2020-11-18 **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing. |
| film and marketing degree: Think Outside the Box Office Jon Reiss, 2010-01-01 As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more. |
| film and marketing degree: Spurious Correlations Tyler Vigen, 2015-05-12 Spurious Correlations ... is the most fun you'll ever have with graphs. -- Bustle Military intelligence analyst and Harvard Law student Tyler Vigen illustrates the golden rule that correlation does not equal causation through hilarious graphs inspired by his viral website. Is there a correlation between Nic Cage films and swimming pool accidents? What about beef consumption and people getting struck by lightning? Absolutely not. But that hasn't stopped millions of people from going to tylervigen.com and asking, Wait, what? Vigen has designed software that scours enormous data sets to find unlikely statistical correlations. He began pulling the funniest ones for his website and has since gained millions of views, hundreds of thousands of likes, and tons of media coverage. Subversive and clever, Spurious Correlations is geek humor at its finest, nailing our obsession with data and conspiracy theory. |
| film and marketing degree: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| film and marketing degree: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| film and marketing degree: Writing with Light Vittorio Storaro, 2019-07-30 A unique tribute to art films as seen through the eyes of master cinematographer Vittorio Storaro, the winner of three Academy Awards. The volume is a compendium of Storaro's extraordinary fifty-year career and a tribute to the creative sources of his work, as celebrated through more than 500 illustrations that reflect his singular style. In cinematography, there is not just one kind of light, but an infinite range of variants: not only the day and night specified in the screenplays, but also the daylight and artificial light, the darkness and the twilight, the sunrise and the sunset, the sun and the moon. And each one tells a story, expresses an idea or an emotion, and digs down into the subconscious. The Muses are the female figures of Greek mythology who have inspired the cinematography of Storaro in terms of aesthetics, light, color, and value. |
| film and marketing degree: The New Rules of Marketing and PR David Meerman Scott, 2017-07-10 The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. |
| film and marketing degree: Selling Shakespeare to Hollywood Emma French, 2006 Filmed Shakespeare criticism has largely centred on aesthetic critiques of filmic devices, or on comparisons between the film and the source text. Employing a new angle, this book explores the reasons why contemporary filmed Shakespeare prompts cultural anxiety about high-culture adaptation. |
| film and marketing degree: A Degree in a Book: Philosophy Peter Gibson, 2018-12-12 A perfect introduction for students and laypeople alike, A Degree in a Book: Philosophy provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of philosophy, this book makes learning the subject easier than ever. Including ideas from Aristotle and Zeno to Descartes and Wittgenstein, it covers the whole range of western thought. By the time you finish reading this book, you will be able to answer questions like: • What is truth? • What can I really know? • How can I live a moral life? • Do I have free will? |
| film and marketing degree: Fashion and Film Peter Bug, 2019-09-17 This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective. |
| film and marketing degree: Introduction to Film Studies Jill Nelmes, 2012-03-12 Introduction to Film Studies is a comprehensive textbook for students of cinema. This completely revised and updated fifth edition guides students through the key issues and concepts in film studies, traces the historical development of film and introduces some of the worlds key national cinemas. A range of theories and theorists are presented from Formalism to Feminism, from Eisenstein to Deleuze. Each chapter is written by a subject specialist, including two new authors for the fifth edition. A wide range of films are analysed and discussed. It is lavishly illustrated with 150 film stills and production shots, in full colour throughout. Reviewed widely by teachers in the field and with a foreword by Bill Nichols, it will be essential reading for any introductory student of film and media studies or the visual arts worldwide. Key features of the fifth edition are: updated coverage of a wide range of concepts, theories and issues in film studies in-depth discussion of the contemporary film industry and technological changes new chapters on Film and Technology and Latin American Cinema new case studies on films such as District 9, Grizzly Man, Amores Perros, Avatar, Made in Dagenham and many others marginal key terms, notes, cross-referencing suggestions for further reading, further viewing and a comprehensive glossary and bibliography a new, improved companion website including popular case studies and chapters from previous editions (including chapters on German Cinema and The French New Wave), links to supporting sites, clips, questions and useful resources. Individual chapters include: The Industrial Contexts of Film Production · Film and Technology · Getting to the Bigger · Picture Film Form and Narrative · Spectator, Audience and Response · Cinematic authorship and the film auteur · Stardom and Hollywood Cinema · Genre, Theory and Hollywood Cinema The Documentary Form · The Language of Animation · Gender and Film · Lesbian and Gay Cinema · Spectacle, Stereotypes and Films of the African Diaspora · British Cinema · Indian Cinema · Latin American Cinema · Soviet Montage Cinema of the 1920s Contributors: Linda Craig, Lalitha Gopalan, Terri Francis, Chris Jones, Mark Joyce, Searle Kochberg, Lawrence Napper, Jill Nelmes, Patrick Phillips, Suzanne Speidel, Paul Ward, Paul Watson, Paul Wells and William Wittington |
| film and marketing degree: Mapping Black Europe Natasha A. Kelly, Olive Vassell, 2023-03-31 Black communities have been making major contributions to Europe's social and cultural life and landscapes for centuries. However, their achievements largely remain unrecognized by the dominant societies, as their perspectives are excluded from traditional modes of marking public memory. For the first time in European history, leading Black scholars and activists examine this issue - with first-hand knowledge of the eight European capitals in which they live. Highlighting existing monuments, memorials, and urban markers they discuss collective narratives, outline community action, and introduce people and places relevant to Black European history, which continues to be obscured today. |
| film and marketing degree: Citizen Kane Laura Mulvey, 2019-07-25 Citizen Kane's reputation as one of the greatest films of all time is matched only by the accumulation of critical commentary that surrounds it. What more can there be to say about a masterpiece so universally acknowledged? Laura Mulvey, in a fresh and original reading, illuminates the richness of the film, both thematically and stylistically, relating it to Welles's political background and its historical context. In a lucid and perceptive critique she also investigates the psychoanalytic structure that underlies the film's presentation of Kane's biography, for once taking seriously what Orson Welles himself disparagingly referred to as 'dollar-book Freud.' In her foreword to this special edition, published to celebrate the 20th anniversary of the BFI Film Classics series, Laura Mulvey focuses on the film's politics, highlighting the contemporary 'rhymes' in Kane's portrayal of a scandal-prone press baron in a time of economic crisis. |
| film and marketing degree: Cinematography: Theory and Practice Blain Brown, 2013-05-02 There's more to being a DP than holdng a light meter! With this book as your guide, you are on your way to learning not only about the equipment and technology, but also about the concepts and thought processes that will enable you to shoot professionally, efficiently, and with artistic mastery. A leading book in the field, Cinematography has been translated into many languages and is a staple at the world's top film schools. Lavishly produced and illustrated, it covers the entire range of the profession. The book is not just a comprehensive guide to current professional practice; it goes beyond to explain the theory behind the practice, so you understand how the rules came about and when it's appropriate to break them. In addition, directors will benefit from the book's focus on the body of knowledge they should share with their Director of Photography. Cinematography presents the basics and beyond, employing clear explanations of standard practice together with substantial illustrations and diagrams to reveal the real world of film production. Recognizing that professionals know when to break the rules and when to abide by them, this book discusses many examples of fresh ideas and experiments in cinematography. Covering the most up-to-date information on the film/digital interface, new formats, the latest cranes and camera support and other equipment, it also illustrates the classic tried and true methods. |
| film and marketing degree: Composition & Photography Harold Davis, 2022-01-31 <p><b>Own composition, use composition, and make composition your own in your photographs!</b><p> <p>Of all the magical elixirs that make up a successful photograph, composition is perhaps the most fundamental, and at the same time the most elusive. What makes a composition “good”? It’s hard to define exactly, but we instinctively recognize good composition when we see it. There is an undeniable emotional response when a composition resonates with and complements the subject matter of an image.</p> <p>But traditional attempts to define “good composition” and to pass on rules for good compositional construction are often doomed to failure. The truth is, there are no hard and fast rules. Rules eliminate experimentation and spontaneity, which are crucial for creating compelling, dynamic, and exciting compositions. The best compositions contain an element of the unexpected. “Expect the unexpected!” is perhaps the only viable “rule” of composition. To create exciting compositions, you must have a willingness to embrace serendipity and change as part of your artistic practice. After all, composition is a process, not a result.</p> <p>In <i>Composition & Photography</i>, photographer and bestselling author Harold Davis teaches you how to perceive patterns and abstractions and incorporate them into your image-making process. If one of the goals of photography is to show viewers things that are new, or things they haven’t seen before, or things they have seen many times but need to see anew, then it’s with the thoughtful and considered use of composition that you do that.</p> <p>In this book, you’ll learn how to reduce your subject matter to the fundamentals, and to show familiar subjects in unfamiliar, novel ways. Harold covers topics and themes such as:</p> <ul> ▪ Lines and circles</ul> <ul> ▪ Rectangles</ul> <ul> ▪ Combinations</ul> <ul> ▪ Repetition</ul> <ul> ▪ Symmetry and asymmetry</ul> <ul> ▪ Abstraction</ul> <ul> ▪ Entering and exiting</ul> <ul> ▪ Vanishing points and perspective</ul> <ul> ▪ Emphasis</ul> <ul> ▪ Designing within a frame</ul> <ul> ▪ Creating order from chaos</ul> <p><i>Composition & Photography</i> will help you find the tools and visual vocabulary to creatively design your photographs. Regardless of the genre and kind of photography you practice, you’ll learn to create powerful compositions that incorporate structure and form into your work in ways that best support your images. Along the way, Harold shows and discusses his own work relating to each compositional element or theme he’s exploring. And featured throughout the book are exercises about flexibility and process, designed to spur your creativity and help you begin an internal creative discussion.</p> <p>“My goal as a photography teacher and writer about photography is to inspire and to help you become the best and most creative photographer and image-maker that you can be.”<br> ―Harold Davis</p> <p>“Harold Davis is a force of nature―a man of astonishing eclectic skills and accomplishments.”<br> ―Rangefinder Magazine</p> |
「film」「movie」「cinema」等词之间的区别是什么？ - 知乎
film经常也指某部具体的影片，a good film，这时候才译作“影片”，和movie的意思相同，但按一般的习惯，film更严肃一点，高雅一点，movie显得较通俗一点。 movie的词源也和运动有关，它 …
大模型推理框架，SGLang和vLLM有哪些区别？ - 知乎
文章中的TODO有待补充，第一次认真写知乎，有任何问题欢迎大家在评论区指出. 官方vllm和sglang均已支持deepseek最新系列模型(V3,R)，对于已经支持vllm和sglang的特定硬件（ …
如何评价美剧《黑镜》第七季第三集「Hotel Reverie 白日梦酒店 …
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
什么是cmp工艺？ - 知乎
Apr 12, 2020 · 将层间介质层无缝隙地嵌入布线之间的Gap中，这种技术称为间隙填充（Gap Fill），在成膜工艺（Thin Film）中提高台阶覆盖率（Step Coverage）非常重要，各种CVD的 …
入职半导体公司，八大工艺和部门应该怎么选择和规划？ - 知乎
于是Thin Film区的工艺工程师根据这几批产品在Thin Film区的RUN记录找到了当初RUN这几批货的A CVD机台; 并查阅了RUN货当天的测机记录本;从本子的测机记录看来该班的MA按时测机; …
导师让写审稿意见怎么写？ - 知乎
What was the rationale for the film/SBF volume ratio? 对研究问题的定义： Try to set the problem discussed in this paper in more clear,write one section to define the problem. 如何凸现原创性 …
有什么好的ed2k下载器？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
家庭影院没片源？什么是PT？手把手教你下载4K蓝光原盘电影
Dec 6, 2023 · 由于有 passkey，用户上传及下载即可统计，在大多数的 PT 站会以上下载比例（分享率） 规定用户需上传多少后才可下载多少，分享率过低者会被系统取消使用 PT 的资格。
"Best" series of colors to use for differentiating series in ...
Oct 6, 2014 · $\begingroup$ "Best" for what purpose? This is not a trivial or flippant question. To impress readers of an internet forum, I use graphical symbols that work without color and then …
【影视推荐】30多部高颜值、有内涵的经典爱情电影，（内附经典 …
May 18, 2024 · 4、时空恋旅人. 豆瓣评分：8.8. 简介：Tim（多姆纳尔·格利森 Domhnall Gleeson 饰）21岁了，他的老爸（比尔·奈伊 Bill Nighy 饰）告诉他，他们家族的男人都有时光旅行的超 …
「film」「movie」「cinema」等词之间的区别是什么？ - 知乎
film经常也指某部具体的影片，a good film，这时候才译作“影片”，和movie的意思相同，但按一般的习惯，film更严肃一点，高雅一点，movie显得较通俗一点。 movie的词源也和运动有关，它 …
大模型推理框架，SGLang和vLLM有哪些区别？ - 知乎
文章中的TODO有待补充，第一次认真写知乎，有任何问题欢迎大家在评论区指出. 官方vllm和sglang均已支持deepseek最新系列模型(V3,R)，对于已经支持vllm和sglang的特定硬件（ …
如何评价美剧《黑镜》第七季第三集「Hotel Reverie 白日梦酒店 …
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
什么是cmp工艺？ - 知乎
Apr 12, 2020 · 将层间介质层无缝隙地嵌入布线之间的Gap中，这种技术称为间隙填充（Gap Fill），在成膜工艺（Thin Film）中提高台阶覆盖率（Step Coverage）非常重要，各种CVD的 …
入职半导体公司，八大工艺和部门应该怎么选择和规划？ - 知乎
于是Thin Film区的工艺工程师根据这几批产品在Thin Film区的RUN记录找到了当初RUN这几批货的A CVD机台; 并查阅了RUN货当天的测机记录本;从本子的测机记录看来该班的MA按时测机; …
导师让写审稿意见怎么写？ - 知乎
What was the rationale for the film/SBF volume ratio? 对研究问题的定义： Try to set the problem discussed in this paper in more clear,write one section to define the problem. 如何凸现原创性 …
有什么好的ed2k下载器？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
家庭影院没片源？什么是PT？手把手教你下载4K蓝光原盘电影
Dec 6, 2023 · 由于有 passkey，用户上传及下载即可统计，在大多数的 PT 站会以上下载比例（分享率） 规定用户需上传多少后才可下载多少，分享率过低者会被系统取消使用 PT 的资格。
"Best" series of colors to use for differentiating series in ...
Oct 6, 2014 · $\begingroup$ "Best" for what purpose? This is not a trivial or flippant question. To impress readers of an internet forum, I use graphical symbols that work without color and then …
【影视推荐】30多部高颜值、有内涵的经典爱情电影，（内附经典 …
May 18, 2024 · 4、时空恋旅人. 豆瓣评分：8.8. 简介：Tim（多姆纳尔·格利森 Domhnall Gleeson 饰）21岁了，他的老爸（比尔·奈伊 Bill Nighy 饰）告诉他，他们家族的男人都有时光旅行的超 …
